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Quick Look is one of my favorite Mac features, so much so that I always use a third party app enable it on my Windows PCs as well. It allows you to preview files on your Mac without opening them. You can select any file in Finder and press the Spacebar key to preview it. This means I can press one button to quickly look at videos, listen to audio files, view images, or read documents. While this feature is great, I've always been annoyed that it doesn't work well with folders— until now. By default, Quick Look will tell you how many files are in a folder, but doesn't actually tell you which files are in it. Thankfully, a new free utlity named Folder Preview closes that gap. Folder Preview lets you expand Quick Look's full functionality to folders. You select a folder, press the Spacebar, and Folder Preview will let you see all the files and folders inside of it, without actually opening it. It takes less than a minute to configure and silently does its job from that point on. It also doesn't ask for any permissions other than being added as a Finder extension, which is always nice to see. This is what a folder preview looks like. Credit: Pranay Parab Once you install Folder Preview, the app will prompt you to add it as a system extension. Go to System Settings on your Mac and navigate to General > Login Items & Extensions. Scroll to the bottom and click the i button next to Quick Look. Enable Folder Preview on this page to finish setting up the app. Now, selecting any folder in Finder and pressing Spacebar (or the app's own default keybinding—Command-Y) will display its contents. You can also configure Folder Preview to show hidden files by going to its settings. Just open the app and go to Settings in the left pane. I've left this option disabled because I rarely want to see hidden system files on my Mac, but you can choose otherwise if needed. You can also ask the app to automatically expand folders while previewing. If you have a folder within a folder, this setting will show you the contents of up to five levels of nested folders. Lastly, you can also choose a larger size for icons in your folder previews. View the full article

It is important to keep your businesses clean and tidy. As a business owner, you will need to make sure your office or shop is cleaned regularly and maintained to ensure your employees are happy, healthy, and productive. This will also help in making sure you leave a good first impression on your customers. Whether you run a small business or large workshop, a mop bucket and wringer come in handy for everything from daily cleaning to doing away with surprise messes. Commercial floor cleaning buckets help keep floors clean and safe. Unlike those for home use, these industrial-strength versions hold more water and come with strong wheels, so users can cover larger spaces with ease. Our guide below will help you cover the best commercial mop and bucket options for your business. Best Commercial Mop and Bucket Top Pick: Rubbermaid Commercial Wavebrake Mopping System Runner Up: Carlisle Commercial Mop Bucket Best Value: Amazon Basics Commercial Mop Bucket on Wheels Rubbermaid Commercial Wavebrake Mopping System Top Pick: This 21-pound commercial bucket boasts a 35-quart capacity and is rated for over 40,000 wringing cycles, as stated by the manufacturer. It holds mops securely and features a foot-operated built-in drain for easy disposal of contents without the need to lift the bucket. The side press mechanism allows for mopping with 18% less effort and minimizes splashing by up to 18%. Its compact dimensions (23.1 x 16 x 38.1 inches) further enhance its usability. Rubbermaid Commercial Wavebrake Mopping System Bucket and Side-Press Wringer Combo Buy on Amazon Carlisle Commercial Mop Bucket Runner Up: This 26-quart capacity commercial bucket is made with corrosion-resistant polyethylene and can withstand temperatures from -40F to 180F. Non-marking swivel casters make for easy cleaning and mobility. The buckets come in different colors to comply with a color-coded system for identifying specific cleaning areas. Weighing 14.5 pounds, this mop bucket has a 50,000-cycle side-press wringer. The compact design (18.11 x 14.57 x 16.5 inches) makes for easy storage and convenience for tight-fitting environments. Carlisle Commercial Mop Bucket with Side Press Wringer, 26 Quart Capacity, Red Buy on Amazon Amazon Basics Commercial Mop Bucket on Wheels Best Value: The Amazon basics commercial mop bucket is made with Polypropylene and weighs 15.71 pounds. It has a 35-quart capacity and comes with a side-press wringer and a jaw mop holder. This bucket comes with four rolling casters designed for easy and convenient mobility. With this bucket, you can simply snap the mop in place to keep it stable in the bucket while moving. The wringer works with fan mop holders, which are designed to send water back down into the bucket with ease. AmazonBasics Side Press Wringer Combo Commercial Mop Bucket on Wheels, 35 Quart, Yellow Buy on Amazon Hero EZ-Lift Dual Cavity Commercial Mop Bucket The dual cavity of this bucket includes a 36-quart dirty water side and a nine-gallon cleaning bucket. This will reduce cross-contamination while using less floor cleaner. The side press wringer is certified for more than 31,000 wringing cycles, ensuring years of operations. The non-marking bayonet wheels, made of cast metal, ensure that no marks are left on the floor. Additionally, the wheel guards are designed to protect the wheels, enhancing their longevity. Hero EZ-Lift Dual Cavity Commercial Mop Bucket with Wringer on Wheels, Includes Dirty Water Bucket Buy on Amazon Rubbermaid Commercial HYGEN Press Wring Bucket This flat mop bucket is for heavy commercial and industrial use. The no-touch wringing mechanism with a washboard surface removes dirt and debris from the mop pad before wringing. And the twist valve empties the dirty content without lifting for added hygiene. The bucket features a smooth, non-porous surface that helps prevent bacterial growth and makes cleanup simple. Additionally, the non-marking casters are designed to protect your floors from damage. Rubbermaid Commercial HYGEN Press Wring Bucket for Microfiber Flat Mops, Yellow Buy on Amazon Simpli-Magic Commercial Mop Bucket With a 50,000-cycle wringer, this mob bucket is designed to last. The bucket is made from corrosion-resistant polyethylene capable of handling temperatures from -40°F to 180°F. The compact design has a 26-quart capacity sitting on top of four non-marking swivel casters. Simpli-Magic Commercial Mop Bucket with Side Press Wringer, 26 Quart, Yellow Buy on Amazon Dryser Commercial Side Press Wringer The spill-proof design of the Dryser mop bucket has a 33-quart capacity. This includes a rugged construction with an anti-corrosive polyethylene web-molded body to keep its strength. The ergonomic wringer handle comes with premium steel and a spill-resistant side press for easy operation and minimal effort. Dryser Commercial Side Press Wringer Combo Mop Bucket, 33 Quart, Yellow Buy on Amazon How to choose your mop and bucket An essential aspect to consider when purchasing a commercial mop and bucket is to ensure you choose a strong and durable product that will endure for years, regardless of the design you select. Size: A larger commercial mop and bucket can hold more cleaning solutions, which is beneficial for effectively removing dirt and grime. It’s important to choose a size that is easy for our employees to handle and store. Mobility: Your cleaning bucket should provide excellent mobility. Ensure that it features non-marking swivel casters to prevent any damage to your floors. Dual compartment buckets: help to separate the dirty water from the cleaning solution. The design makes cleaning more efficient because you do not have to go back and forth to empty the dirty water. Easy drain buckets: make the job easier for your staff. This means they will not have to lift a heavy and wet object that is potentially dangerous. Warranty: Like any workplace equipment it is important that your cleaning bucket supplier comes with a warranty. At the very least, look for a solid return policy. Cleaning Mopping might appear to be an easy task, but using the proper tools is crucial. This entails having quality mop, bucket, wringer, and caution-wet floor signs. With these essential tools, you can effectively and swiftly clean your business. It all begins with a high-quality commercial mop and bucket. YOU MIGHT ALSO LIKE: Best Air Purifier for the Money Best Commercial Laundry Carts Office Desk Plants Images: Amazon.com This article, "Best Commercial Mop and Bucket" was first published on Small Business Trends View the full article

Oil and gas companies would be liable for damages caused by climate change -related disasters in California under legislation introduced Monday by two Democratic lawmakers. The proposal claims that the oil industry intentionally deceived the public about the risks of fossil fuels on climate change that now have intensified storms and wildfires and caused billions of dollars in damage in California. Such disasters have also driven the state insurance market to a crisis where companies are raising rates, limiting coverage or pulling out completely from regions susceptible to wildfires and other natural disasters, supporters of the bill said. Under state law, utility companies are liable for damages if their equipment starts a wildfire. The same idea should apply to oil and gas companies, said Robert Herrell, executive director of the Consumer Federation of California, “for their massive contribution to these fires driven by climate change.” The bill aims to alleviate the financial burdens on victims of such disasters and insurance companies by allowing them to sue the oil industry to recoup their losses. It would also allow the Fair Access to Insurance Requirements Plan, created by the state as a last resort for homeowners who couldn’t find insurance, to do the same so it doesn’t become insolvent. If approved, California would be the first state in the U.S. to allow for such lawsuits, according to the bill’s author, state Sen. Scott Wiener. “We are all paying for these disasters, but there is one stakeholder that is not paying: the fossil fuel industry, which makes the product that is fueling the climate change,” Wiener said at a Monday news conference. The new measure is bound to face major backlash from oil and gas companies, who have faced a string of defeats in California in recent years as the country’s most populous state started to shift policy priorities to address climate change. The Western States Petroleum Association, representing oil and gas companies in five states, already signaled it will fight the bill. President and CEO Catherine Reheis-Boyd said state lawmakers are using the LA fires to “scapegoat” the industry. “We need real solutions to help victims in the wake of this tragedy, not theatrics,” Reheis-Boyd said in a statement. “Voters are tired of this approach.” Supporters said the measure will also help stabilize the state’s insurance market by allowing insurers to recover some of the costs after a natural disaster from oil companies, which will prevent increased rates from being passed onto policyholders. The bill is supported by several environmental and consumer protection groups. The legislation comes as California begins the long recovery process from multiple deadly fires that ripped through sections of Los Angeles and burned more than 12,000 structures earlier this month. The fires were named the most destructive in the modern history of the city of Los Angeles and estimated to be the costliest natural disasters in U.S. history. Lawmakers last week voted to spend $2.5 billion to help the area rebuild. Dozens of U.S. municipalities as well as eight states and Washington, D.C., have sued oil and gas companies in recent years over their role in climate change, according to the Center for Climate Integrity. Those suits are still making their way through the courts, including one filed by California more than a year ago against some of the world’s largest oil and gas companies, claiming they deceived the public about the risks of fossil fuels. Scientists overwhelmingly agree the world needs to drastically cut the burning of coal, oil and gas to limit global warming. That’s because when fossil fuels are burned, carbon dioxide forms and is released, which accounts for over three quarters of all human-caused greenhouse gases. California is also working to persuade insurers to continue doing business in the state by giving them more latitude to raise premiums in exchange for more issuing policies in high-risk areas. Citing ballooning risks of climate-driven natural disasters, seven of the top 12 insurance companies doing business in California in 2023 either paused or restricted new business in the state. The state now allows insurers to consider climate change when setting their prices and will soon also allow them pass on the costs of reinsurance to California consumers. —Trân Nguyễn, Associated Press View the full article

How often do our workplace communications open with “I hope you are well” or “I trust you are doing fine”? These “wellness checks” reflect the fact that everybody has become more conscious of the need to be kind to others. That’s a good thing. Our workplace has become a setting where the best bosses and colleagues take pride in showing sensitivity to the emotional and physical well-being of others. And for these reasons, beginning a letter or a conversation with “I hope you are well” has some merit. But even if it reflects the best of intentions, this opening should be abandoned. Here’s why—and some suggested replacements. Why to stop saying “I hope you are well” in emails “I hope you are well” is not a prohibited email opener by any means, but here are some reasons you may want to consider starting your message a different way. 1. It’s a cliche. First, this opening is overly general. Of course you want to begin an email or conversation with something that warms up the relationship. I call this the “grabber.” But people who use “I hope you are well” or a similar phrase are simply making a pro forma statement that could be made to anyone. The words sound good but have no deeper personal or individual meaning. 2. It sounds unprofessional. Second, beginning an email or phone call with “I hope all is well” can make you sound unprofessional. Given that this expression is a “throwaway” line that typically is not meant to be answered, it will make you sound fluffy. It smacks of filler—of saying something that you’ve heard others say and you’re just repeating it because it sounds good. It’s a bit like saying “how’s it going?” or “what’s up?” These are oft-repeated, empty expressions. Platitudes can weaken your impact because they are empty of meaning. You don’t want to come across as a person who has nothing to say and therefore begins emails and conversations with boilerplate text. 3. It creates confusion. Third, beginning with “I hope you are well” can create confusion for the recipient, who may wonder how to respond. Should they address the comment or let it go? For example, when an email begins with this expression, possible answers run through the recipient’s mind, including “I’m well,” or “I’m having a great week,” or “life has been good.” They might even consider getting more specific. But if they’re grappling with a problem, should they spill all? Here is where the confusion sets in. Should the respondent not address the query at all, answer only in the positive, or go deeper and explain that they are wrestling with a problem—at work or at home? People justifiably get confused about how to respond. 4. It can lead to a digression. An email or conversation launched with “I hope all is well with you” can get the discussion off course. Your recipient may respond with details of what’s happening in their life—which can be fine (or even nice). But you may also find yourself having to respond to a narrative you hadn’t planned on. With an especially talkative individual, you might get a response like, “Yes, I’ve been well. In fact, let me tell you where we went on a recent holiday.” Your listener has been waiting for a chance to tell you or anyone else about their recent vacation, what cities they saw, and what they liked about each one. Your statement becomes an invitation to share a personal narrative that may get you (and them) off track. 5. It may sound empty. Saying “I hope you are well” might also sound empty or even heartless to someone who has actually been going through an especially hard time. It may strike the recipient as toxic positivity insofar as the speaker is using a quick brushstroke to gloss over something much more profound. It may not be an intentional dig, but it’s still a poor way of introducing the subject of the recipient’s emotional state. The query will ring hollow with any recipient who is dealing with something serious. 7 Alternatives to “I hope you are well” Here are some other ways to start your messages: 1. With something specific and sincere “I hope you’re well” can sound overly vague. So instead, sk yourself what you can say to show that you do care about the person you are writing to or talking with. You might begin: “You have been on my mind lately,” and then explain why. Or say: “We were so enthralled with the event you hosted last month.” In short, think about something in your relationship with your recipient to draw out. If it’s a new contact, show you’ve done your research and say something positive about that person. For example: “I’m so impressed with your HR organization,” or “I am looking forward to meeting you and being part of your product launch.” Being specific gets the relationship off on good footing. 2. “I hope you’re having a [productive/good/great/etc.] [week/month/season/year].” This is a good email opener for a quick message. Not every email needs to make a great first impression or build a relationship, but getting a bit more specific will make it feel more personal than the vague ‘I hope you’re well.” 3. “We met at..” or another a reminder Maybe you’ve met the person you’re emailing, but it was just once or perhaps you worked together years ago. Either way, you want your recipient to know who you are right up front. If not, they might not be motivated to read the rest of your message. A well wish from a stranger doesn’t mean much. 4. “[Name] said I should reach out.” This is another opener that hooks your recipient by telling them why they should read your message. It tells them right up front why you’re contacting them and reassures them that someone they know “vouches” for you. Your next sentences should quickly explain why you were referred to them by your mutual contact. And of course, you should only use this opener if it’s true. 5. With an introduction to yourself Sometimes you’re sending a cold or nearly cold email, and in these cases, your first order of business should always be introducing yourself. This doesn’t mean telling your life story, however. Instead, quickly tell the email recipient what about you is relevant to them. For example, if you’re messaging someone who works at the same company as you, you might say: “Hi Millie, I’m Peter, the new marketing assistant under Kim and I was wondering if you’d be able to answer some of my questions on the newest product feature release.” Or if you’re reaching out to a possible contact for an information interview, you might say: “Hello Juan, I’m a senior in USC’s Computer Science major and I’m interested in pursuing a career in game design.” 6. “How are you?” This doesn’t necessarily mean to literally start your email with the sentence “How are you?”—you can use any of the many alternatives. But only use this opener if you genuinely want an answer and you’re ready to continue any conversation that the recipient starts as a result. Asking how someone is doing is less presumptuous than “I hope you are well” because it gives room for them to answer genuinely. 7. Nothing Not every email needs a dedicated opener. Particularly if you’re emailing someone you work with a lot or have other conversations going with, you can just cut to the point. If you’re Slacking your supervisor every day, for example, there’s no reason to start an email with pleasantries. Instead, you can just keep your email brief and to the point. Regina Borsellino also contributed writing, reporting, and/or advice to this article and a previous version. View the full article

You’ve probably felt the thrill that comes with receiving a job offer. You read the congratulatory email, begin to imagine life in your new role, then quickly fill out all the required HR paperwork and receive the necessary equipment. And if all is well, you start preparing for your first day. But what if you find out that the job isn’t real? In the first three quarters of 2024, Americans lost $514 million due to business and job opportunity scams, and the Federal Trade Commission received over 93,000 complaints about this type of fraud. In the worst cases, people have already resigned from their jobs before they realize their new position isn’t real—and suddenly, they don’t have a paycheck or health insurance. Recent economic uncertainty and layoffs may make people more vulnerable to these scams and worsen the problem. But it is possible to outsmart the con artists by understanding why people fall for employment scams, how they work, and the red flags to look out for. What kinds of job offer scams are out there? Scammers use a range of tactics to trick job seekers. Many of the common methods start in a similar way: by creating fake job posts, either with branding that matches a recognized company or with a fraudulent company to trick people into applying for the job. These posts appear on Craigslist or Facebook marketplace but also on sites like LinkedIn and Indeed. Cybercriminals will also pose as recruiters or staffing agencies and proactively reach out to their targets offering an interview or a job. Employment scams can be incredibly sophisticated, down to phone or video job interviews and emails that look legitimate. Here are some examples of where the scams may go from there: Identity theft scams The goal of these scams is identity theft and financial fraud. Fake recruiters will research the job seeker fully, including such things as their work history and industry contacts. This information can be found on social media (for instance on Facebook and Twitter) or on professional platforms such as LinkedIn. It doesn’t take long to get the basics needed for the scam to develop. The results of this research are aligned with the pitch used during the initial contact with the victim job seeker. The pitch could include references to previous employers, peers, or desired job options, in order to determine if the victim is interested. If the victim is willing to discuss the job offer, the authenticity element of the scam has succeeded. Alternatively, scammers may make fake postings, often on social media or a spoofed version of the company’s legitimate website. Now, the authority aspect kicks in. Since the recruiter/fake employer has all the power in this dynamic, their authority is rarely questioned. Job seekers are asked to surrender personal information for background screenings. Sometimes this data is submitted via email or uploaded to a fake recruiting website the criminal has created. Or after an interview, the applicant may be asked to provide information, like their address and phone number, so a “formal offer” can be sent. That’s often followed up with a request to provide their Social Security number, photos of their driver’s license or other forms of ID, and/or bank information. Criminals can then sell this personal info to marketing firms or other criminals or keep it and use the details themselves for identity fraud. The Internal Revenue Service (IRS) issued a warning to Americans about bad actors who use fake job offers to steal money and personal information. The scam artists also are able to file fraudulent unemployment claims in their victim’s name, which not only costs the government, but also could significantly impact the victim’s tax bill and eligibility for future benefits. Reshipping scams Marcus Ramos, 50, had been out of a job for nearly a month when he got an email from a recruiter named Glen with an enticing offer. For a base pay of $2,400 a month, Ramos could work from his Las Vegas home sending out packages for a company called Filly Shipping, with a promised $40 bonus for each package he mailed. This is how Ramos fell for a reshipping scam, which accounts for “the vast majority of scam job offers” reported to the BBB, says Josh Planos, spokesperson for the BBB’s investigations initiative. In these scams, he describes, organized crime units ask victims to reship stolen goods (without informing them that they’re stolen), creating a complicated pathway to obscure the goods’ origins. Ramos’s scammers engaged with him primarily by phone, calling or texting from a variety of numbers originating in different states. In addition to his initial contact, Glen, two others got in touch with Ramos regularly, using presumably fake names and only identifying themselves as members of the company’s “shipping department.” Not much is known about these scammers by the organizations that track victim reports and The Department of Justice didn’t respond to Fast Company’s request for comment. But both ARP’s director of fraud victim support Amy Nofziger and Planos say most of these criminals are from “overseas,” working out of call centers. This means they’re operating out of places with “call center infrastructure,” says Planos, specifically citing Eastern Europe, Russia, and Nigeria. They’re largely targeting people in the U.S., Canada, and Australia, Nofziger adds. “With the reshipping scams, these are criminal enterprises. These are not slapstick operations,” says Planos. “These are well-oiled machines that have keywords down, that are paying for SEO [and] very visible social media ads.” With scammers operating internationally, it’s difficult to police them from the U.S. Fake check scams In fake check scams, “employers” send “new hires” a check to pay for items they’ll allegedly need for the job, like home office supplies. After depositing the checks, victims will appear to have money in their accounts, which they use to buy supplies from a vendor provided by the fake employer. The supplies never show up, and the victim’s bank flags the check as fake, removing that money from their accounts—meaning the victims used their own money to pay for supplies they’ll never receive. Prepaid gift card scams work similarly. “More than a third of the jobs scam complaints that we received involved fake checks,” says Planos, adding that the FTC found a 65% increase in fake check complaints between 2015 and 2020. Anecdotally, he’s seen these types of scams perpetrated most against younger job seekers, who may not have as much experience with checks and may be less likely to find depositing one at the start of a new job suspicious. “We saw that the largest group of job fraud victims were between the ages of 25 and 34 . . . people who are navigating independent life for the first time,” says Planos. Planos shared statements with Fast Company from several victims in that age group, including someone named Sarah, who was contacted by a scammer pretending to be a representative of The Humane Society, where she’d applied for a job via Indeed. After a convincing interview with someone posing as a real staffer, Sarah was sent what she later learned were fake checks to buy home office supplies. When “problems” arose with her purchases (which her “employers” blamed on COVID-19 and a holiday rush), she was asked to pay other vendors via Zelle, CashApp, and Apple Pay. She ultimately lost $7,000. A family member of a Tessian employee nearly fell victim to another version of this scam. After receiving a job offer, they instructed her to send a personal check to a specific supplier to purchase a new desk and laptop. In this instance, the attacker was posing as both a recruiter and a phony supplier—the equipment would never have arrived, and they would have kept her money. Fortunately, her guard went up, and she didn’t send them the check. Recruiter-focused scams While criminals will impersonate recruiters with no hesitation, they also target recruiters directly because of their access to high-value targets from executives to human resources managers. Criminals will conduct phishing attacks, posing as a job seeker, against a recruiter and include malicious attachments disguised as résumés. If they’re successful, the malware installed by the criminal gives them access to all the information the recruiter has available, as well as access to corporate contacts and records. This enables the criminal to expand the scam. In a variation of this tactic, the criminal will pose as an existing client, and either entice the recruiter to disclose corporate authentication credentials via a “recruiting portal” that was recently launched or again attempt to install malware on the system by offering up malicious attachments. In the second scenario, the criminal will develop a website that uses the branding of the corporate client, and even register a domain with a familiar naming convention, all in order to offer a sense of false security to the soon-to-be-victimized recruiter. Once the corporate credentials are exposed, the criminal has a foothold on the victim’s network, and the opportunity to expand their scam further. How to tell if a job or job offer is a scam Employment scams aren’t magic. They work by hijacking the normal workflow of applying for a job. Since job seekers and recruiters are more focused on developing a workforce or landing a job, subtle cues that something is amiss are often overlooked. Not sure if that new job offer is legit or not? Here are a few things that should set off alarms in your head. Scam warning signs in job listings Here are some possible red flags for job scams that you can spot before you even apply: If the job seems too good to be true, it usually is. Employment scams often promise high salaries for only a few hours of work a day, move very quickly, or don’t involve thorough interviews. Work-from-home jobs that involve receiving and reshipping packages Mystery shopper or secret shopper positions The job is listed on a job board, but not on the company’s website The more vague the job description, the better the odds it’s not legitimate. Email addresses that don’t match other email addresses for the employer or that use free email clients like Gmail or Yahoo. (For example, is the email coming from john.smith@companyx.com or jsmith@companyxjobs.com?) The recruiter or manager doesn’t have a profile on the job board or that profile doesn’t seem to fit their role. The job listing mentions an application fee Background check requests or requests for information required for a background check (such as social security numbers, address details, date of birth, passport details, bank details, etc.) with the initial application. Ads that offer information about “hidden” or unadvertised federal jobs Postings that refer you to a toll-free phone number to learn more about the job. Scam warning signs for job interviews Sometimes there may be warnings during the interview process that a job is not quite on the up-and-up. Keep in mind that interviewers are people who may not be skilled at what they’re doing, so one of these may not indicate a definite scam—but they may be a sign to look deeper. Interviews that don’t take place in-person, via a secure video platform, or through a straightforward phone call. Interviews that are chat or text-based (unless as a reasonable accommodation for a disability) Interviewers that don’t have many questions and/or claim to know all they need from your resume/job board profile. Interviewers that focus more on work you will be doing and act like you’ve already committed to the role. Scam warning signs throughout the hiring process These red flags might come up at any point during the application, interview or hiring process. Requests or requirements to purchase startup equipment or to pay upfront for background investigations or screenings. Employers who send an employment contract to physically sign that asks for personally identifiable information (like a bank account number) could also be a sign of a scam operation. Legitimate companies will ask for that sort of thing after an employee is hired. Asking for your credit card number. You’re getting emails, messages, or calls from recruiters with an unusual sense of urgency or that ask for you to make a commitment before learning more about the job or require you to start immediately. How to avoid scam jobs Employment scams show no signs of slowing down in the coming months as economic, labor, and remote work trends persist. It can be hard to slow down and trust your gut in such an emotional and high-stakes process like a job search. Looking out for the warning signs and common tactics scammers use can help ensure your next job offer is one to truly get excited about. So before you turn in your two weeks’ notice and buy that new equipment, take a few steps to ensure your new job offer is legitimate. Don’t think you’re immune. “As all generations look for flexible and remote work options, it’s important to raise awareness about the widespread prevalence of job scams at all career levels in order to help prevent more people from taking the bait, especially with telecommuting being an undeniable part of the future of our workplaces,” says FlexJobs founder and CEO Sara Sutton Fell. But a by-product of the proliferation of positions open to telecommuters is the increase of more sophisticated work-from-home scams. Findings from a FlexJobs survey of over 2,600 workers indicates that one-fifth of millennials have been scammed when seeking work-from-home positions—even more than seniors (the group previously thought to be the most susceptible). Part of the problem is that scammers get more sophisticated every year, says Sutton Fell. “Gone are the days when a scam could be assumed to be fairly obvious to anyone with a healthy dose of skepticism,” she explains, “Yet, many job seekers don’t realize this, and so they still feel confident that they would know a scam if they saw one and would be able to avoid them.” Sutton Fell also points out that scammers have broadened their target audience from jobs for more unskilled jobs such as mystery shopping, envelope stuffing, and check processing, to more professional opportunities in a wide variety of career types and with name-brand companies. “By impersonating trusted companies like these, scammers are able to get unsuspecting job seekers to let their guard down much faster, and to successfully get personal information from them more easily,” she says. Be careful on LinkedIn and other job boards. Just because something is on LinkedIn, Indeed, or another well-known job board, doesn’t mean that the job posting or recruiter has been verified for the site. For example, in a statement Indeed says it uses a “dedicated search quality team…deploying a variety of techniques to assess the suitability and validity of job listings [removing] tens of millions of job listings each month that do not meet our quality guidelines.” Indeed also says it encourages job seekers to report any suspicious advertisements to them or to the police. That said, rooting out scammers on job sites is akin to “playing whack-a-mole,” says Planos, as new ones keep cropping up, and veteran scammers keep evolving. Don’t pay. You shouldn’t have to pay to obtain gainful employment. If you’re asked for money upfront to cover training, recruiting fees, or miscellaneous expenses, this is a clear warning the job offer very likely isn’t legitimate. “If you’re ever asked to get a check and deposit it and then send money out, it’s a scam. If you’re ever asked to purchase prepaid gift cards . . . it is 100% a scam,” says Nofziger. Same goes for new employers asking you to use cryptocurrency machines or to immediately supply them with bank account information or Venmo details. For a legitimate job, direct deposit would be set up after you’re hired. Scrutinize emails and research recruiters. If you receive an email about a job opportunity, always click on the sender’s email address to confirm that it is actually associated with the company. Tessian research found that only about half of people pay attention to the sender’s email address when they check messages, but this is often an important clue. Most companies larger than a mom-and-pop shop will have a corporate email domain, so you can expect emails to come from that domain rather than a personal email account. For example, johndoe@fastcompany.com not johndoefastcompany@gmail.com. Check the company’s website. When you apply through a third-party site or get contacted by a recruiter about a job. Go to the organization’s website to confirm the job opening is there and look for information on hiring procedures and policies. When in doubt, call the company to confirm legitimacy using the contact information that they’ve provided on their website only. Additionally, Google the hiring company using the company name only. If you see multiple websites for the same company, that should serve as a warning. The Better Business Bureau (BBB) also suggests running a Web search with the company’s name and the word “scam.” This will let you know if the company has scammed people before, or if a well-known company is aware of scammers using their name. To combat job scams, some organizations are offering information on their websites about what types of messages they will and won’t send during the hiring process. Companies that have had their name used for scams in the past are especially likely to have this information readily available. For example, GE has a dedicated page on its website explaining how to identify a fraudulent job offer. With the GE name and logo featured prominently, “The perpetrators will often ask recipients to complete bogus recruitment documentation, such as application forms, terms and conditions of employment, or visa forms.” UnitedHealth Group experienced a similar unauthorized use of its name and logo in phony job ads. “Cybercriminals post their ads on legitimate job sites and often use familiar-looking or convincing company logos, language, and links to fake websites that appear to be real,” a company spokesperson writes. “These sites might also charge fees for services. Typically, after a few days the thieves close down the scam and disappear.” Trust your gut. If the offer sounds too good to be true, then it probably is. Check Google, and search for the recruiter’s details. If they don’t match up, or if they don’t exist, treat this as a giant red flag. Also, avoid meetings and interviews that are conducted via social media or generic platforms such as Google Hangouts. Confirm with the company directly. Sharing information for a background check can be tricky because there are companies that require this. However, you shouldn’t hesitate to contact the company directly and confirm they are requesting a background check and are actively working with the recruiter. By the time you get to this stage, the hiring company is already aware of who you are. They’ll be happy to confirm the need for a background check, as well as verify the recruiter. The key to stopping scams like these are keeping a level head, doing a gut check, and having the confidence to verify requests and offers. If you push a scammer too hard to verify details, they’ll fold and “revoke” the offer. But legitimate recruiters and job seekers will have no problem proving themselves to you in a way that leaves no room for suspicion. What to do if you’ve been scammed If you fall prey to any of these scams, there are a few steps you’ll want to take. Check and monitor your credit: First, keep a close eye on your financial accounts for fraudulent activity and set up credit monitoring to ensure no one uses your personal information. (Consider a credit freeze, which prevents new credit from being issued without your direct permission.) Report the scam: Report the incident to the website where the job was posted, as well as the company being spoofed. And report the incident to your local FBI field office or the Internet Crime Complaint Center. If you act quickly enough, you might be able to prevent the scammers from taking advantage of the information they obtained. Move forward: Besides costing Ramos money to ship out packages, getting involved in a hiring scam affected him psychologically. “It makes me feel like I cannot really trust [anybody] anymore,” he says. He’s still looking for work, but more cautiously. But to find a new job, Ramos has had to bounce back: “You’ve just got to pick up the pieces and move on.” Coming forward as a victim, Nofziger and Planos agree, is one of the best ways to stop scammers, because it helps others identify red flags. But the shame of falling for an employment scam can keep victims quiet. Job hunting is stressful enough, but when the job you’re hoping for turns out to be a scam, the sense of embarrassment and loss compounds things. For employers, employment scams can create reputation and compliance problems, since criminals will leverage established brands for legitimacy. Chris Morris, Jessica Klein, Steve Ragan, and Lydia Dishman also contributed writing, reporting, and/or advice to this article and a previous version. View the full article

It's officially tax season. After filing your 2024 federal tax return—ideally for free—you're probably eager to get some money back. The IRS expects more than 140 million individual tax returns for tax year 2024 to be filed ahead of the Tuesday, April 15 federal deadline. Luckily, the IRS makes it easy to check the status of your refund online. Here's everything you need to know to track your 2024 federal tax refund. Wait at least 24 hours after filing The IRS needs time to process your tax return, so you'll have to be patient before checking your refund status. If you e-filed, you can check as soon as 24 hours after the IRS received your tax return. For paper returns, you'll need to wait at least four weeks before checking. Have your information readyTo check your refund status, you'll need to provide your Social Security number or Individual Taxpayer Identification Number (ITIN), filing status (single, married filing jointly, etc.), and the exact refund amount you're expecting. Use the IRS2Go App or IRS.gov website The IRS offers a mobile app called IRS2Go and an online refund tracking tool. Both allow you to check the status of your federal tax refund. On the IRS2Go app, you'll tap "Refund Status" and enter your information. On the irs.gov/refunds page, click "Check My Refund Status." Understand the refund status meaningThe IRS provides a refund status that explains where your refund is in the process: Return Received: The return is being processed. Refund Approved: The refund has been approved and is in the queue for payment. Refund Sent: The refund payment has been sent. Also check for a refund date if your refund was approved to get the expected deposit or mailing date. Be patient for your refund Most tax refunds are issued by the IRS within 21 days. However, the IRS says refund times can vary depending on volume. Requesting your refund by direct deposit is faster than waiting for a paper check. What if it’s been longer than 21 days?Don’t file a second tax return. If it’s been more than 21 days since e-filing, the IRS recommends you call them. The “Where’s My Refund?” tracker will also prompt you to call the IRS if need be. Unfortunately, calling the IRS isn’t always a breezy, reliable solution. Once you build the resolve to call the IRS, here’s our guide to increase your odds of getting to a real human on the other end of the line. View the full article

We may earn a commission from links on this page. Whether you're worried about hurricanes, fires, or winter storms, a little bit of preparation can go a long way to making your home more resilient to extreme weather. Taking the time to plan ahead will make it safer and more comfortable to hunker down if an emergency occurs. Here are some home updates you can do yourself to keep yourself and your home safe. Check drainage and gradingWhen there is a deluge of rainwater or water from melting ice or snow, it can test the strength of the water barriers on your foundation and siding. One way to give your home a fighting chance in a wet environment is to ensure that you have proper drainage around your home. To check out your drainage, take a look at the grading near your house. The ground should slope gently away from any structure at a ratio of about one inch per foot of distance for about the first 10 feet away from your foundation. To measure the grade, you can use two stakes, some mason’s line, and a line level. Drive in one stake next to your foundation and another about 10 feet away, and tie the string to the stakes at an equal distance from the ground at each end, making sure it is stretched taut. You should mark on the stake farther from your foundation where the line is tied off and then place your line level on the string. Slide the string up from its spot until the bubble on the level is centered and then measure the distance you moved it. That measurement will tell you if your slope is at least one inch down for each foot of distance from the house. If you have any spots where ridges have formed that direct water back toward your house, you can shovel away any excess dirt to create a slope away from the foundation. Improve gutters and downspoutsKeeping your gutters and downspouts clear can help to protect your roof from water damage and keep your siding dry. Checking your gutters for sags or valleys where water can escape the planned path and adding gutter hangers where there are areas that need more support will improve the efficiency of your gutters and help protect your roof from moisture. Strengthening the connection between the gutter and the house will also make it more wind-tolerant, decreasing the likelihood that the gutter will separate from the roof in high winds. You can make your downspouts more weather-resistant by adding a hinged downspout extension that can direct water away from your house. The hinge allows you to move the extension out of the way for weeding or mowing. Remove landscaping hazardsTo guard against damage from fires and keep your siding clear and dry, you should cut shrubs and other plants at least one foot away from your structure. Keeping your yard clear of dry brush that could fuel a fire will reduce the likelihood of a brush fire or grass fire damaging your house. Another landscaping option for fire resilience is to use hardscaping like rocks and gravel close to your house and keep plants at a distance of 10 feet or more from the house. This will reduce the available fuel in a fire, making your home less susceptible to damage. Add storm windowsWhile replacing your windows can be expensive, adding storm windows can have a variety of benefits, including making your house more resistant to high temperatures and making your windows safer in a storm with high winds. Storm windows can be installed using a screw gun and some basic hand tools if you have a bit of DIY know-how, and they tend to be much cheaper than replacement windows, averaging between $80 and $185 per window. You can save on heating and cooling costs without replacing your windows, make your windows safer in high winds, and add a layer of protection against objects like falling branches with this DIY update. Install a backup power sourcePower outages can be a part of most types of extreme weather events and natural disasters, so you can improve comfort and safety in an emergency by adding backup power. While whole-house generators tend to be expensive and require professional installation, a portable power station can run many home appliances without the need to call in a pro, and you can find one for around $700. Modern electric power stations have the advantage of not emitting fumes, so they can be run indoors without risk of carbon monoxide poisoning. Portable power stations are also often solar compatible, allowing them to be connected to portable solar panels for charging in the event that the power is out for longer than a day or two. View the full article

As consumers, most of us hate receiving a cold call from a sales team. Who has time to talk to some random person about buying something you didn’t even want? Yet the telemarketing calls continue. Why do they keep calling? The answer is simple. Cold calling works. Telemarketing is a highly effective sales tool, but there are still tricks and tips for how to cold call successfully. Best Cold Calling Tips and Techniques Sales teams tend to dread making cold calls, so how can a sales manager better equip their reps to make more effective sales calls to cold prospects? Fortunately, there are plenty of cold-calling techniques that really work. Check out the following 15 best cold-calling tips to boost your conversions: Conduct Pre-call Research Cold calling involves hard data. To effectively communicate your sales pitch, you have to have some understanding of the prospect on the phone. Don’t expect to find success calling random numbers and speaking to whoever happens to answer the phone. Cold calling must be done strategically. Who is on the other end of the line, and what makes them a target customer? Write a Cold Calling Script Unsuccessful cold calls often lack both structure and direction, which can be challenging to achieve without a well-crafted cold call script. Sales representatives who develop cold calling scripts for their pitches can enhance conversion rates by incorporating every essential element of a successful cold call into their telemarketing strategies. Schedule Best Calling Times What is the optimal time for cold calling? Research indicates that cold calls tend to be more effective on certain days and at specific times. Cold callers are more likely to secure an appointment or close a sale on Wednesdays or Thursdays, according to InsideSales.com. Additionally, studies suggest that the best time for a cold caller to connect with a prospect is between 11 a.m. and 12 p.m. or 4 p.m. to 5 p.m.—definitely not first thing on a Monday morning! Test Opening Lines A prospect will decide whether or not the call is worthwhile within just a few seconds, so the cold calling opening line can make or break the sales pitch. Successful sales professionals will write and practice a variety of opening lines, then take note of which are most successful during their cold calls. Remember, while you want to capture your lead’s attention, initially stating the purpose of the call increases conversion rates. Aim for Longer Cold Calls Short cold calls usually are not successful cold calls. In fact, cold calls resulting in a sale or an appointment generally last about twice as long as their counterparts, but how many sales reps create cold calling scripts of that length? When crafting a cold calling script, be sure to plan for the entire structure of the call, including a hook, touching prospects’ pain points, a value proposition, and a call to action. Don’t forget to prepare ways to overcome a variety of sales objections. Practice Your Sales Technique Don’t assume that you can develop an effective sales script and instantly use it for successful cold calls. It’s essential to sound confident right from the first ring to impress potential buyers. Sales, like any other skill, requires practice to master. Before making your calls, practice your cold calling technique and prepare for various responses from prospects. After your calls, evaluate which aspects of your selling process worked well and make adjustments to your approach. Use Your Best Closing Line Remember, many sales are closed sometime after the first cold calling post. Therefore, your closing line can be just as important to your success rate as your opening line. Create and practice your best closing line, and be sure you leave your prospects wondering why they didn’t already close the deal with you. The lead will remember your pitch and be waiting for your next call. Schedule a Follow-up The follow-up call is a crucial part of the sales process and an essential component of cold calling. In fact, only about 2% of sales occur during the initial cold call. This means that without follow-up calls or appointments, 98% of potential deals could be lost. Be ready to leave professional and courteous voicemails for prospects, and make sure to schedule callbacks at times when they are available. Keep It Professional Understanding your target customers and communicating with them appropriately is crucial. Are you contacting consumers or involved in B2B cold calling? Are you addressing an executive-level decision-maker? Ensure that your cold calling script and conversation align with the necessary level of professionalism. Although some small talk can be suitable, a professional telemarketer will quickly redirect the cold call back to its main objective. State Your Full Name Seems like this should go without saying, but successful sales reps making cold calls provide their full names as well as the name of their company at the beginning of the call. It sets a professional tone for the sales call and allows even new salespeople to maintain control of the call from the start. Callers who use their full name command respect. If the prospect has to ask for this information, the telemarketer has surrendered the conversation. Include an Enticing Value Proposition At the heart of every cold call is the value proposition. What does the sales rep have to offer the prospect, and how will it benefit their life or business? While it’s important to capture prospects’ attention and touch on their pain point, the cold call will not result in a follow-up if the caller doesn’t offer value of interest. Master Your Tone While a cold calling script is important, it’s not always what you say but how you say it that matters when developing sales skills. Sales reps who sound bored aren’t going to attract much interest among their leads. Prospects won’t get excited to hear about a product from a cold caller who sounds angry, sad or annoyed. When rehearsing your cold calling script, be sure to practice mastering your tone of voice. Highlight Exclusivity and Urgency In your pitch, highlight any exclusive offers or time-sensitive opportunities. Instilling a sense of urgency can motivate prospects to take action quickly. However, it’s important to use this strategy authentically and not as a manipulative tactic. Offer Solutions, Not Just Products Focus on how your product or service can solve a specific problem or improve the prospect’s situation. People are more interested in solutions to their challenges than in the product details. Tailoring your conversation to address these solutions can make your call more impactful. End with a Clear Next Step Always conclude the call with a clear and agreed-upon next step, whether it’s a follow-up call, sending additional information, or scheduling a meeting. This ensures that both parties have a mutual understanding of what’s expected moving forward. Read More: Cold Calling Services How to Cold Call The prospect of making a cold call might be nerve-wracking, but the process of cold calling is simple. Just gather your list of sales team prospects – or let your cold-calling software do it for you – and start talking! Not sure how to approach cold calling? Simply follow these steps, and you’ll be amazed at how you ever made sales without this effective pitch: Know your prospect – Pre-call research is vital to making the cold call. Be aware of who you are contacting before making a cold call. Use a creative opening line – Write multiple opening lines for different types of prospects, and choose one opening line to use before placing the cold call. Hit on your prospect’s pain points – Why should the prospect care about what you have to say? Make cold calls matter to your leads by touching on their paint points. Offer a value proposition – What do you have to offer your prospective customer? Every successful cold call must include a value proposition that matters to the potential customer. Deliver a call to action – Never assume your prospect knows why you’re calling them. In fact, they might be waiting for you to ask! If the reason for the call is a sale, then ask for it. If the call is to set up a follow-up sales appointment, then include that task in your call to action. Request a follow up – Few cold calls result in a sale on the first attempt. In fact, many result in no contact at all. When leaving a voicemail, be sure and request a follow-up meeting. Also, request a follow-up meeting for prospects who don’t have time to talk or who express hesitation about closing a deal. StepDescription Know your prospectConduct pre-call research to understand who you are contacting before making the cold call. This helps personalize the conversation and increases the chances of a positive response. Use a creative opening linePrepare multiple opening lines tailored to different types of prospects. Choose the most engaging and relevant one to make a strong first impression and capture the prospect's interest. Hit on your prospect's pain pointsIdentify the pain points or challenges your prospect may be facing. During the call, address these pain points to demonstrate how your product or service can provide solutions and add value. Offer a value propositionClearly articulate what you have to offer to the prospective customer. Present a compelling value proposition that addresses their needs and demonstrates the benefits of choosing your product or service. Deliver a call to actionAvoid assuming the prospect's understanding of the purpose of the call. Clearly state the desired action, whether it's making a purchase, scheduling a follow-up appointment, or any other specific next step. Request a follow-upAcknowledge that not all cold calls result in an immediate sale and request a follow-up meeting. Leave a voicemail asking for a return call or schedule a follow-up appointment for further discussion and relationship-building. What is Cold Calling? What is cold calling? Also commonly called telemarketing, cold calling occurs when sales reps connect for a sales conversation, usually via telephone, with potential customers with whom they’ve had no prior contact and who have not requested the information or expressed any prior interest in the product or service being sold. To achieve the best sales call results, teams often rely on cold calling scripts when engaging in telemarketing activities. Does Cold Calling Work? Cold calling has been going on since the invention of the telephone, and it is still an effective sales strategy. According to professional marketer Charlie Cook, about 2% of cold calls result in a sale, which wouldn’t be great if there wasn’t the potential to make massive amounts of cold calls every day. After all, 82% of buyers say they’ve accepted sales meetings after receiving a cold call. The Benefits of Cold Calling Companies use cold calling as a sales strategy for a variety of reasons, and telemarketing provides brands with multiple benefits, including: Cold calling provides a human touch to a sales interaction. People respond to other humans, and the interaction in a telephone call can’t be duplicated with creative keystrokes. Cold calling allows brands to identify target customers. Cold calling allows sales reps to quickly determine the decision maker, so they can focus their time on selling to the right person before setting an appointment. Cold calling results offer valuable and informative data. Brands can analyze the outcomes of their cold-calling campaigns to gather crucial insights about their potential clients and to understand which aspects of their strategies are effective. Cold calls increase conversions. They directly lead to sales. The higher the number of cold calls a sales representative makes daily, the greater the potential for setting sales appointments, which can ultimately result in closed deals. How many cold calls can your sales teams make? Read More: Cold Calling Scripts Cold Calling Vs. Warm Calling What distinguishes cold calling from warm calling? The key factor is interest. In warm calling, the prospect has already shown interest in the product or service, which may occur through actions like visiting a website, subscribing to a newsletter, or interacting with a sales representative. In contrast, cold calling targets leads who have not shown any interest and have no previous association with the brand. While warm calling often leads to higher conversion rates, it requires more effort to gather leads compared to the research needed for cold calling tips. Is cold calling illegal? Cold calling and cold calling services are entirely legal in the United States, however there are restrictions on who can be called and during what times. For example, if a prospect has asked a company to no longer call them – or if they’ve registered for the Do Not Call Registry, those wishes must be obliged. In some other countries, such as the United Kingdom, for example, cold calling is illegal. Is cold calling dead? While strategies have changed in recent years, cold calling is alive and well. Buyers – and the entire buying process, however, have changed in the 21st century, and they are more informed than in the past, thanks to their access to the World Wide Web. Therefore, it’s become more important for cold callers to do their research and qualify prospective customers as best possible to capture a prospect’s attention. Conclusion Despite the common aversion to receiving cold calls, cold calling remains a powerful and effective sales tool. Cold calling allows sales teams to engage with potential customers who have not expressed prior interest in their products or services. By following the 12 best cold calling tips and techniques, sales reps can significantly improve their success rates and conversions. The benefits of cold calling include providing a human touch to sales interactions, identifying target customers efficiently, and gathering valuable data for future marketing strategies. Cold calling can lead to successful conversions and appointments when executed strategically. To achieve success in cold calling, sales reps must conduct pre-call research, create and practice a well-structured cold calling script, and schedule calls at optimal times for increased response rates. Engaging opening lines, longer calls that cover pain points and value propositions, and masterful use of tone are crucial for effective communication. Follow-up calls play a crucial role in the sales process, as the majority of deals require further interaction beyond the initial cold call. Sales professionals must maintain a professional tone, offer enticing value propositions, and master the art of closing lines to leave a lasting impact on their prospects. While cold calling is legal in the United States and many other countries, there are regulations regarding call recipients’ preferences and times of calling. Adhering to these guidelines is essential for ethical and effective cold-calling practices. In contrast to warm calling, where prospects have shown prior interest, cold calling requires thorough research and qualification to capture prospects’ attention in today’s informed buying landscape. In conclusion, when conducted with a strategic approach and following best practices, cold calling remains a relevant and effective sales strategy. By mastering the art of cold calling, sales teams can build valuable connections with potential customers and drive business growth. Image: Depositphotos This article, "Boost Sales with these Effective Cold Calling Tips" was first published on Small Business Trends View the full article

The Leader Key is a popular concept in coding, and it essentially works like a hotkey. In old-school text editor VIM, a leader key is a shortcut starter, a first button to begin a special command. For example, it's similar to how you might enter the "#" key on your TV remote before pressing a code, to enter a hidden menu. Now, The Leader Key Mac app brings the same concept to your entire Mac. You press a predefined shortcut, and then a single key afterward to quickly execute a mapped action. In practice, this means you might press the Globe key and the Right Command key, then S to quickly open the Safari browser. It's similar to the default keyboard shortcuts you're probably already used to, but much more customizable and versatile. Of course, you can do the same thing using many keyboard launchers, like Raycast, or even Spotlight Search. But Leader Key is fast. Lightning fast. In the span of two key presses, your app is open, boom. And it's not just limited to apps. You can use it to open URLs (works with any apps that expose URLs to third-party apps) and trigger commands or scripts. It essentially makes everything on your Mac just a few keystrokes away. The app is free and open source. It takes a bit of time to set things up in a way you like, but it's worth it. How to create custom keyboard shortcuts using Leader KeyOnce Leader Key is installed and enabled, you'll find it in the menu bar. Click on its menu bar icon (it looks like a square with a dot in the middle) and choose the Preferences icon. Here, choose a button combination to be your shortcut starter (or leader key) and enable the app at login. Next, start by creating some actions. Ideally, you'll be using Leader Key to launch a lot of different apps, so assigning the "S" key for both Slack and Safari won't work. This is where Groups can help. First, click on Add Group and assign that group a key. For example, I'll create a group for Browsers and assign it "B". Credit: Khamosh Pathak In your new group, click Add Action. Then, assign that action a key. For example, I'll use "F" to open Firefox. Next, choose Application from the drop-down menu. Then click the Choose button, and from Finder, select the app you want to map and click Open. Credit: Khamosh Pathak Now, repeat this process to add more actions in the group (like adding all the browsers that you switch between), or to create global actions. You can also use it to directly open Folders as well (a quick way to open project folders that you use often). Once you are done customizing, click the Save to File button to save all your customizations. Now, you'll be able to open your assigned apps or folders by quickly pressing your leader key, then your group key, then your action key in succession. If an action isn't assigned to a group, it's even simpler— just press your leader key and the action key. Supercharge Leader Key with Raycast Deep LinksAs mentioned above, Leader Key isn't limited to applications. You can assign it to open URLs and commands, linking directly to a part of an app. As long as an app exposes a URL scheme, you can paste it in as an action (make sure to select URL) as the action. This works for many apps, but Raycast makes the process really easy using its Deep Links feature. If you have your Raycast extensions and actions set already, you can copy the deep link for any action with ease. For example, I'm going to create a shortcut to access the Cobalt for Raycast extension for downloading media online. Open Raycast and search for the action or extension you want to assign a shortcut to. Press Command + K to view all actions, and then use the Shift + Command + C keyboard shortcut to copy the Deep Link. Credit: Khamosh Pathak Then, go to Leader Key Preferences, create a new action, and choose URL action from the dropdown. Paste in the Deep Link URL. Credit: Khamosh Pathak Now, you can access that particular action inside Raycast with just a single key press. View the full article

With its powerful camera, the French Navy surveillance plane scouring the Baltic Sea zoomed in on a cargo ship plowing the waters below—closer, closer, and closer still until the camera operator could make out details on the vessel’s front deck and smoke pouring from its chimney. The long-range Atlantique 2 aircraft on a new mission for NATO then shifted its high-tech gaze onto another target, and another after that until, after more than five hours on patrol, the plane’s array of sensors had scoped out the bulk of the Baltic—from Germany in the west to Estonia in the northeast, bordering Russia. The flight’s mere presence in the skies above the strategic sea last week, combined with military ships patrolling on the waters, also sent an unmistakable message: The NATO alliance is ratcheting up its guard against suspected attempts to sabotage underwater energy and data cables and pipelines that crisscross the Baltic, prompted by a growing catalogue of incidents that have damaged them. “We will do everything in our power to make sure that we fight back, that we are able to see what is happening and then take the next steps to make sure that it doesn’t happen again. And our adversaries should know this,” NATO Secretary-General Mark Rutte said this month in announcing a new alliance mission, dubbed “Baltic Sentry,” to protect the underwater infrastructure vital to the economic well-being of Baltic-region nations. What’s under the Baltic? Power and communications cables and gas pipelines stitch together the nine countries with shores on the Baltic, a relatively shallow and nearly landlocked sea. A few examples are the 152-kilometer (94-mile) Balticconnector pipeline that carries gas between Finland and Estonia, the high-voltage Baltic Cable connecting the power grids of Sweden and Germany, and the 1,173-kilometer (729-mile) C-Lion1 telecommunications cable between Finland and Germany. Why are cables important? Undersea pipes and cables help power economies, keep houses warm, and connect billions of people. More than 1.3 million kilometers (807,800 miles) of fiber optic cables—more than enough to stretch to the moon and back—span the world’s oceans and seas, according to TeleGeography, which tracks and maps the vital communication networks. The cables are typically the width of a garden hose. But 97% of the world’s communications, including trillions of dollars of financial transactions, pass through them each day. “In the last two months alone, we have seen damage to a cable connecting Lithuania and Sweden, another connecting Germany and Finland, and most recently, a number of cables linking Estonia and Finland. Investigations of all of these cases are still ongoing. But there is reason for grave concern,” Rutte said on January 14. What’s causing alarm? At least 11 Baltic cables have been damaged since October 2023—the most recent being a fiber optic cable connecting Latvia and the Swedish island of Gotland, reported to have ruptured on Sunday. Although cable operators note that subsea cable damage is commonplace, the frequency and concentration of incidents in the Baltic heightened suspicions that damage might have been deliberate. There also are fears that Russia could target cables as part of a wider campaign of so-called “hybrid warfare” to destabilize European nations helping Ukraine defend itself against the full-scale invasion that Moscow has been pursuing since 2022. Without specifically blaming Russia, Rutte said: “Hybrid means sabotage. Hybrid means cyberattacks. Hybrid means sometimes even assassination attacks, attempts, and in this case, it means hitting on our critical undersea infrastructure.” Finnish police suspect that the Eagle S, an oil tanker that damaged the Estlink 2 power cable and two other communications cables linking Finland and Estonia on Dec. 25th, is part of Moscow’s “shadow fleet” used to avoid war-related sanctions on Russian oil exports. Finnish authorities seized the tanker shortly after it left a Russian port and apparently cut the cables by dragging its anchor. Finnish investigators allege the ship left an almost 100-kilometer (62-mile) long anchor trail on the seabed. Intelligence agencies’ doubts Several Western intelligence officials, speaking on condition of anonymity because of the sensitive nature of their work, told the Associated Press that recent damage was most likely accidental, seemingly caused by anchors being dragged by ships that were poorly maintained and poorly crewed. One senior intelligence official told AP that ships’ logs and mechanical failures with ships’ anchors were among “multiple indications” pointing away from Russian sabotage. The official said Russian cables were also severed. Another Western official, also speaking anonymously to discuss intelligence matters, said Russia sent an intelligence-gathering vessel to the site of one cable rupture to investigate the damage. The Washington Post first reported on the emerging consensus among U.S. and European security services that maritime accidents likely caused recent damage. Cable operators advise caution The European Subsea Cables Association, representing cable owners and operators, noted in November after faults were reported on two Baltic links that, on average, a subsea cable is damaged somewhere in the world every three days. In northern European waters, the main causes of damage are commercial fishing or ship anchors, it said. In the fiber-optic cable rupture on Sunday connecting Latvia and Sweden, Swedish authorities detained a Maltese-flagged ship bound for South America with a cargo of fertilizer. Navibulgar, a Bulgarian company that owns the Vezhen, said any damage was unintentional and that the ship’s crew discovered while navigating in extremely bad weather that its left anchor appeared to have dragged on the seabed. NATO’s ‘Baltic Sentry’ mission The alliance is deploying warships, maritime patrol aircraft and naval drones for the mission to provide “enhanced surveillance and deterrence.” Aboard the French Navy surveillance flight, the 14-member crew cross-checked ships they spotted from the air against lists of vessels they had been ordered to watch for. “If we witness some suspicious activities from ships as sea—for example, ships at very low speed or at anchorage in a position that they shouldn’t be at this time—so this is something we can see,” said the flight commander, Lt. Alban, whose surname was withheld by the French military for security reasons. “We can have a very close look with our sensors to see what is happening.” Burrows reported from London. AP journalists Jill Lawless in London, David Klepper in Washington and Veselin Toshkov in Sofia, Bulgaria, contributed to this report. —John Leicester and Emma Burrows, Associated Press View the full article

Rice noodle dishes are some of the most popular at Asian restaurants—pad see ew, pad Thai, pho, and mei fun—but cooking them at home can be tricky if you’re not familiar with their quirks. Don’t worry, though: None of the steps involved are that complex, and once you know how to handle rice noodles, you'll likely be able to use them in any dish without running into problems with them ever again. Here are three of my favorite tips for cooking rice noodles and avoiding a mushy mess. What are rice noodles?Rice noodles can be dry or fresh. They’re made by grinding fermented rice and water down into a paste, from which noodles are shaped and then dried. Once dry, they have a translucent white appearance. Dry rice noodles are commonly available in most grocery stores. (I’ve seen them everywhere from ShopRite, to Whole Foods, to Walmart.) They come in three sizes, with the largest being the least common outside of Asian markets. You may find thin, round noodles that are bundled up in big packages; medium-thickness flat noodles that are wrapped or cut into sticks; or large-thickness flat noodles that are wrapped or cut into sticks. Fresh rice noodles are made by spreading out thin layers of rice, starch, and water batter on a tray or pan and steaming the sheets to make tender, chewy, translucent noodles. These are well-oiled so they don’t stick, and bagged up in plastic. I never see fresh rice noodles in big box American grocery stores, but you can usually find them in Asian grocery stores. Fresh rice noodles may include some cornstarch or tapioca starch, and they’re more opaque in color. The best way to cook rice noodles starts with a soakThe first step written on many of the boxed rice noodles in large grocery stores is to boil the noodles before adding them to your stir fry. The author of these instructions must love mushy noodles, because that’s the easiest way to get stuck-together, over-cooked rice noodles. Here is an example of bad directions. Ignore them! Credit: Allie Chanthorn Reinmann You don’t need to boil them first. Like most starches (pasta, oats, potatoes), rice starches have a limit for water absorption before they burst and become gluey. If you boil them and then add them to a screaming hot pan, then you’re bound to burst some starch globules. This manifests as noodles clumping and clinging together. Credit: Allie Chanthorn Reinmann Unlike Italian pasta that might need to be par-cooked before using in another dish, dry rice noodles simply need some rehydration time in room temperature water. They will become flexible, but their starches won’t begin to gelatinize until they hit the heat of the wok or frying pan. It's the simplest and the most important step to making the best rice noodles every time. To do this, place the rice noodles in a large bowl and cover them with room temperature water. Forethought is required here. Soaking usually takes 25 to 45 minutes, depending on the thickness of the noodle. To test, after 30 minutes just reach in and lift up a handful of noodles. They should feel floppy but not squishy. If they’re still sticking out straight, give them more time. The brand or thickness of the noodles might require it. Credit: Allie Chanthorn Reinmann It’s unlikely that you’ll over-soak rice noodles. If you go run an errand that takes 20 minutes longer than expected, your noodles will be fine. Drain them and they’re ready for stir frying, or blanch them for a few seconds to prepare them for soup. Don’t forget to use some oilThose who fear fat will not like this step, but you can’t skip the oil. Oil is crucial for conducting high heat in stir fries, but also for keeping those sticky starches slipping and sliding away from each other. If you’re trying to stir fry noodles and they keep clinging to each other and the pan, try adding another spoonful of oil to the pan just before you toss them in. It’s okay to add oil as you go too. I used to have an irrational limitation where I thought the initial measurement of oil, before the first ingredient went in, was the only oil I could use while cooking. It was only when my mom called me out on it that I realized what I was doing. It just seems like some days the ingredients use up more oil than others, and it’s okay to assess and add more. So when you’re about to add the noodles, take a look at the pan. There should be some visible oil in there, pooling around the ingredients. If the pan is dry, that’s your signal to add a splash more. Be careful of excess moistureThe last culprit of rice noodle demise is too much moisture in your pan. Unless you’re making soup, a puddle of liquid in your wok or frying pan will have the same effect as boiling your noodles and trying to fry them afterward. If your vegetables are excreting a lot of moisture or you’ve added too much sauce to your pan and it doesn’t seem to be cooking down, don’t add your noodles yet. Wait for the moisture to cook off or, as a last ditch effort, pour off the liquid into the sink. Return the pan to the burner, add a bit of oil and now you can put the noodles in. Re-season as needed. Note that if your veggies are puddling up, you might be crowding your pan. Opt for a larger skillet or cook a smaller batch next go around. View the full article

Information Technology (IT) is constantly changing and advancing; within it, network administrators play a critical role in the functioning of organizations. These professionals are responsible for managing and overseeing computer networks, ensuring they operate at peak performance while safeguarding against security threats. They also provide technical support to help organizations maintain seamless data communication across their computer systems. Network Administrator Job Description: Role and Responsibilities Network administrators are pivotal in ensuring the efficient operation and security of computer networks within organizations. Their role encompasses a wide range of duties, from maintaining and configuring network hardware to managing network security and performance. With a strong grasp of network models and expertise in different operating systems, network administrators play an essential role in ensuring the seamless operation of IT infrastructures. Key Responsibilities: Network Maintenance and Configuration: Regularly maintain and configure network hardware to ensure optimal performance. This includes managing existing computer networks and implementing necessary upgrades. Network Design and Management: Design and manage the network infrastructure, installing necessary hardware and network devices to ensure robust connectivity and performance. Security Implementation: Employ advanced intrusion detection systems and virus protection software to secure network systems against potential threats. Server and Equipment Management: Oversee server operations and maintain essential network equipment, such as routers, switches, and load balancers, to prevent connectivity issues or slow performance. Collaboration with Network Engineers: Collaborate closely with network engineers to enhance network design and architecture, ensuring the creation of a seamless and efficient networking environment. LAN, WAN, and Cloud Computing Management: Take charge of managing local area networks (LAN), wide area networks (WAN), and cloud computing systems, aligning them with organizational needs and goals. Disaster Recovery and Incident Response: Develop and maintain disaster recovery and incident response plans, conducting regular tests to ensure the organization’s preparedness for any network-related emergencies. Network administrators play a crucial role in the IT infrastructure of any organization, ensuring that the network is not only operational but also secure and optimized for performance. Their expertise allows businesses to maintain seamless operations and protect sensitive information, making them an invaluable asset in the digital age. Required Skills and Qualifications As a Network Administrator, you play a vital role in ensuring the seamless operation of an organization’s computer networks. Your expertise in network management and troubleshooting is crucial for maintaining network security, performance, and reliability. Below are eight key responsibilities that define your role in managing and optimizing network infrastructure. Network Setup and Configuration: Design, set up, and configure local area networks (LANs), wide area networks (WANs), and virtual private networks (VPNs) to meet the organization’s connectivity needs. Network Security: Implement and maintain robust security measures, including firewalls, intrusion detection systems, and encryption protocols, to safeguard the network against cyber threats. Network Monitoring: Continuously monitor network performance, identifying and addressing issues such as bandwidth congestion, latency, and packet loss to ensure optimal network operation. Troubleshooting and Issue Resolution: Diagnose and resolve network-related problems, including connectivity issues, hardware failures, and software conflicts, with minimal downtime. Software and Firmware Updates: Manage and update network devices, routers, switches, and access points with the latest software patches and firmware releases to enhance security and functionality. User Support: Provide technical support to end-users, addressing connectivity problems and access issues and assisting with network-related inquiries and requests. Documentation: Maintain accurate documentation of network configurations, topology, and changes to ensure clarity and facilitate troubleshooting and future planning. Capacity Planning: Anticipate future network requirements by conducting capacity assessments, making recommendations for upgrades, and scaling the network infrastructure as needed to accommodate organizational growth. Key ResponsibilitiesDescription Network Setup and ConfigurationDesign, set up, and configure LANs, WANs, and VPNs to meet organizational connectivity needs. Network SecurityImplement and maintain security measures (firewalls, IDS, encryption) to safeguard the network against cyber threats. Network MonitoringContinuously monitor network performance and address issues like bandwidth congestion and packet loss for optimization. Troubleshooting and Issue ResolutionDiagnose and resolve network problems, including connectivity issues and hardware or software conflicts. Software and Firmware UpdatesManage and update network devices with the latest patches and firmware releases to enhance security and functionality. User SupportProvide technical support to end-users, helping with connectivity problems and network-related inquiries and requests. DocumentationMaintain accurate network documentation, topology, and changes records to ease troubleshooting and future planning. Capacity PlanningAnticipate future network needs by conducting capacity assessments, recommending upgrades, and scaling infrastructure. Network Administrator Job Description Templates When creating a network administrator job description, it is essential to outline the specific duties and responsibilities, required qualifications, skills, and experience, as well as any expectations for the workplace, schedule, and potential collaboration with other professionals. Here are some templates to help guide you: Job Description Template 1: This template positions the company as a growing small business specializing in a specific area, such as IT solutions or technology services. It highlights the need for a skilled Network Administrator to join the team and mentions the responsibilities of the role, including managing and maintaining clients’ network infrastructure, troubleshooting network issues, and ensuring network security. It also emphasizes the ideal candidate’s technical background, problem-solving skills, and passion for delivering exceptional IT solutions. Job Description: Network Administrator Location: [City, State] Company: [Company Name] About Us: [Company Name] is a growing small business specializing in [mention the area of focus, such as IT solutions, technology services, etc.]. We are dedicated to providing reliable and secure network infrastructure for our clients. As we expand our operations, we are seeking a skilled Network Administrator to join our team. If you are experienced in network administration, possess strong problem-solving skills, and are passionate about delivering exceptional IT solutions, we invite you to apply. Job Description: As a Network Administrator at [Company Name], you will be responsible for managing and maintaining our clients’ network infrastructure. You will work closely with our clients to understand their network requirements, ensure network reliability and security, and troubleshoot any network issues that arise. The ideal candidate has a solid technical background, excellent communication skills, and a proactive approach to network management. Responsibilities: Design, configure, and maintain network infrastructure, including routers, switches, firewalls, and wireless access points. Monitor network performance, identify bottlenecks or connectivity issues, and implement solutions to optimize network performance. Perform network troubleshooting to diagnose and resolve network issues in a timely manner. Ensure network security by implementing and maintaining appropriate security measures, such as firewalls, VPNs, and intrusion detection systems. Collaborate with clients to understand their network requirements and provide tailored network solutions. Assist in the planning and implementation of network upgrades, expansions, and migrations. Monitor and manage network backups, ensuring data integrity and disaster recovery preparedness. Keep precise records of network configurations, procedures, and modifications to ensure accurate network documentation. Stay updated on emerging technologies and industry trends to recommend network improvements and enhancements. Provide technical support to clients, troubleshooting network-related issues and offering solutions. Qualifications: Proven experience as a Network Administrator or in a similar role, preferably in a small business environment. Strong knowledge of network protocols, routing, switching, and network security principles. Experience with network monitoring and troubleshooting tools. Proficient in configuring and managing network equipment, such as Cisco routers and switches. Familiarity with network operating systems, such as Windows Server and Linux. Excellent problem-solving skills and ability to work well under pressure. Strong communication and interpersonal skills to effectively interact with clients and team members. Having relevant certifications, like Cisco Certified Network Associate (CCNA) or Certified Network Professional (CCNP), is advantageous. Benefits: Competitive salary based on experience and qualifications. Opportunities for professional growth and career advancement. Flexible work schedule and remote work options. Supportive and collaborative work environment. To Apply: If you meet the qualifications mentioned above and are excited about the opportunity to contribute to our growing company, please submit your resume, a cover letter highlighting your relevant experience and technical skills, and any references to [email address]. Please use the subject line “Network Administrator Application – [Your Name]” in your email. We appreciate your interest in joining [Company Name] and will carefully review all applications. [Company Name] is an equal opportunity employer and values diversity in the workplace. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other protected characteristic. We are committed to fostering an inclusive and supportive work environment for all employees. Job Description Template 2: This template presents the company as a small business that provides comprehensive IT solutions to clients. It emphasizes the need for a skilled and dedicated Network Administrator and highlights the responsibilities of the role, such as designing, configuring, and maintaining network infrastructure, monitoring network performance, and collaborating with clients. It also mentions the importance of problem-solving abilities, thriving in a fast-paced environment, and delivering reliable network infrastructure and technical support. Job Description: Network Administrator Location: [City, State] Company: [Company Name] About Us: [Company Name] is a small business that specializes in providing comprehensive IT solutions to our clients. We pride ourselves on delivering reliable network infrastructure and exceptional technical support. We are currently seeking a skilled and dedicated Network Administrator to join our team. If you have a passion for networking, possess strong problem-solving abilities, and thrive in a fast-paced environment, we encourage you to apply. Job Description: As a Network Administrator at [Company Name], you will be responsible for managing and maintaining our clients’ network systems. You will work closely with our clients to assess their networking needs, implement and configure network hardware and software, and ensure the smooth operation of their networks. The ideal candidate has a solid understanding of networking principles, excellent communication skills, and a proactive approach to network management. Responsibilities: Design, configure, and maintain network infrastructure, including routers, switches, firewalls, and wireless access points. Monitor network performance and troubleshoot any network issues that arise, ensuring optimal network availability and performance. Implement and maintain network security measures, such as firewalls, intrusion detection systems, and access controls. Collaborate with clients to understand their networking requirements and provide tailored network solutions to meet their needs. Assist in the planning and implementation of network upgrades and expansions. Perform network diagnostics, analysis, and troubleshooting to identify and resolve network-related problems. Monitor and manage network backups and disaster recovery processes. Ensure that network documentation is accurate, which includes maintaining network diagrams, configurations, and procedures. Stay updated on emerging network technologies and industry trends to recommend network improvements and enhancements. Provide technical support to clients, responding to network-related inquiries and resolving issues in a timely manner. Qualifications: Proven experience as a Network Administrator or in a similar role, preferably in a small business environment. Strong knowledge of network protocols, routing, switching, and network security concepts. Proficiency in configuring and managing network equipment, such as Cisco routers and switches. Experience with network monitoring and troubleshooting tools. Familiarity with network operating systems, such as Windows Server and Linux. Excellent problem-solving skills and ability to work well under pressure. Strong communication and interpersonal skills to effectively interact with clients and team members. Having relevant certifications, like Cisco Certified Network Associate (CCNA) or Certified Network Professional (CCNP), is advantageous. Benefits: Competitive salary based on experience and qualifications. Opportunities for professional growth and advancement within the company. Flexible work schedule and work-life balance. Collaborative and supportive work environment. To Apply: If you have the qualifications and passion for networking, we invite you to submit your resume, a cover letter highlighting your relevant experience and technical skills, and any references to [email address]. Please use the subject line “Network Administrator Application – [Your Name]” in your email. We appreciate your interest in joining [Company Name] and will review all applications carefully. [Company Name] is an equal opportunity employer, and we are committed to creating an inclusive and diverse workplace. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other protected characteristic. We value the contributions of all employees and strive to provide a supportive and empowering work environment. Job Description Template 3: This template positions the company as a small business specializing in providing comprehensive IT solutions to clients. It highlights the need for a talented Network Administrator and emphasizes the responsibilities of the role, such as designing and maintaining network infrastructure, assessing clients’ networking needs, and providing tailored solutions. It also mentions the importance of staying updated on emerging technologies and industry trends. Job Description: Network Administrator Location: [City, State] Company: [Company Name] About Us: [Company Name] is a small business specializing in providing comprehensive IT solutions to our clients. We are committed to delivering reliable and secure network infrastructure to meet their business needs. As we continue to expand our operations, we are seeking a talented Network Administrator to join our team. If you have a strong background in networking, excellent problem-solving skills, and a passion for technology, we encourage you to apply. Job Description: As a Network Administrator at [Company Name], you will play a vital role in designing, implementing, and maintaining our clients’ network systems. You will work closely with our clients to understand their networking requirements and provide solutions to meet their needs. The ideal candidate has a solid technical foundation, a customer-focused mindset, and the ability to thrive in a dynamic environment. Responsibilities: Design, configure, and maintain network infrastructure, including routers, switches, firewalls, and wireless access points. Monitor network performance and troubleshoot any connectivity or performance issues. Implement and maintain network security measures to protect against unauthorized access and potential threats. Collaborate with clients to assess their networking needs and provide tailored solutions to enhance their network capabilities. Assist in the planning and implementation of network upgrades and expansions. Conduct regular network audits to ensure compliance with industry best practices and standards. Provide technical support to clients, resolving network-related issues in a timely manner. Keep precise records of network configurations, procedures, and modifications to ensure accurate network documentation. Stay up-to-date with emerging technologies and industry trends to recommend improvements and enhancements to the network infrastructure. Qualifications: Demonstrated experience as a Network Administrator or in a related role, ideally within a small business setting. Strong knowledge of network protocols, routing, switching, and network security concepts. Proficiency in configuring and managing network devices, such as routers, switches, and firewalls. Experience with network monitoring tools and troubleshooting methodologies. Familiarity with network operating systems, such as Windows Server and Linux. Strong problem-solving and analytical abilities, enabling the swift identification and resolution of network issues. Strong communication and interpersonal skills to effectively collaborate with clients and team members. Having relevant certifications, like Cisco Certified Network Associate (CCNA) or Certified Network Professional (CCNP), is advantageous. Benefits: Competitive salary based on experience and qualifications. Opportunities for professional growth and career advancement. Flexible work schedule and work-life balance. Supportive and collaborative work environment. To Apply: If you meet the qualifications and are excited about the prospect of joining our team, please submit your resume, a cover letter highlighting your relevant experience and skills, and any references to [email address]. Please use the subject line “Network Administrator Application – [Your Name]” in your email. We appreciate your interest in [Company Name] and will review all applications carefully. [Company Name] is an equal opportunity employer and values diversity in the workplace. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other protected characteristic. We are committed to creating an inclusive and supportive work environment for all employees. Job Description Template 4: This template showcases the company’s commitment to delivering dependable and secure network solutions for clients. It underscores the necessity for a skilled and motivated Network Administrator, detailing the responsibilities associated with the role, such as managing and maintaining network systems, collaborating with clients, troubleshooting network issues, and keeping abreast of industry trends. Additionally, it highlights the importance of being detail-oriented, proactive, and well-versed in network technologies. Job Description: Network Administrator Location: [City, State] Company: [Company Name] About Us: [Company Name] is a small business specializing in providing reliable and secure network solutions to our clients. Our dedicated team of professionals ensures that businesses have efficient and robust network infrastructures to support their operations. We are currently seeking a skilled and motivated Network Administrator to join our team. If you have a strong technical background, excellent problem-solving skills, and a passion for delivering exceptional network services, we encourage you to apply. Job Description: As a Network Administrator at [Company Name], you will be responsible for managing and maintaining our clients’ network systems. You will collaborate with clients to understand their network requirements, design and implement network solutions, and provide ongoing support to ensure optimal network performance. The ideal candidate is detail-oriented, proactive, and knowledgeable in network technologies. Responsibilities: Design, configure, and maintain network infrastructure, including routers, switches, firewalls, and wireless access points. Monitor network performance, identify bottlenecks, and implement solutions to optimize network efficiency. Establish and uphold network security protocols, including firewalls, intrusion detection systems, and VPNs, to protect data and systems. Collaborate with clients to assess their networking needs and provide customized solutions to meet their business requirements. Troubleshoot network issues, perform root cause analysis and implement timely resolutions. Manage network documentation, including network diagrams, equipment inventory, and configuration details. Stay updated on industry trends and emerging technologies to recommend network enhancements and improvements. Provide technical support to clients, responding to network-related inquiries and resolving issues in a timely manner. Maintain strong relationships with vendors and suppliers to ensure access to the latest network technologies and solutions. Qualifications: Demonstrated experience as a Network Administrator or in a related role, ideally within a small business setting. Strong knowledge of networking concepts, protocols, and technologies, including TCP/IP, DNS, DHCP, VPN, and VLANs. Experience with network monitoring tools and performance optimization techniques. Familiarity with network security best practices and industry standards. Proficiency in configuring and managing network devices, such as Cisco routers and switches. Excellent problem-solving and analytical skills, with the ability to troubleshoot complex network issues. Effective communication and interpersonal skills to collaborate with clients and team members. Having relevant certifications, like Cisco Certified Network Associate (CCNA) or Certified Network Professional (CCNP), is advantageous. Benefits: Competitive salary based on experience and qualifications. Opportunities for professional growth and advancement. Flexible work schedule and work-life balance. Supportive and collaborative work environment. To Apply: If you are passionate about networking and have the skills and experience we are looking for, please submit your resume, a cover letter outlining your qualifications and interest in the position, and any relevant certifications to [email address]. Please use the subject line “Network Administrator Application – [Your Name].” We appreciate your interest in joining [Company Name] and will review all applications carefully. [Company Name] is an equal opportunity employer and is committed to fostering an inclusive and diverse workforce. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other protected characteristic. We value the contributions of all employees and strive to provide a positive and supportive work environment. Key AspectsTemplate 1Template 2Template 3Template 4 Company FocusSpecific IT solutions or technology servicesComprehensive IT solutionsComprehensive IT solutionsReliable network solutions Job ResponsibilitiesNetwork setup, security, monitoring, troubleshooting, software updates, user support, documentation, capacity planningNetwork design, configuration, security, monitoring, troubleshooting, client collaboration, backups, documentation, staying updatedNetwork design, configuration, security, collaboration, upgrades, audits, technical support, documentation, staying updatedNetwork design, configuration, security, monitoring, troubleshooting, staying updated, client collaboration, vendor relationships QualificationsProven experience, strong knowledge of network protocols, proficiency in configuring network equipment, certifications are a plusProven experience, strong knowledge of network principles, proficiency in configuring network devices, certifications are a plusProven experience, strong knowledge of network protocols, proficiency in configuring network equipment, certifications are a plusProven experience, strong knowledge of networking concepts, proficiency in configuring network devices, certifications are a plus BenefitsCompetitive salary, professional growth opportunities, flexible work schedule, supportive work environmentCompetitive salary, professional growth opportunities, flexible work schedule, collaborative work environmentCompetitive salary, professional growth opportunities, flexible work schedule, inclusive work environmentCompetitive salary, professional growth opportunities, flexible work schedule, supportive work environment Application InstructionsSubmit resume, cover letter, and references to specified email address with subject lineSubmit resume, cover letter, and references to specified email address with subject lineSubmit resume, cover letter, and references to specified email address with subject lineSubmit resume, cover letter, and relevant certifications to specified email address with subject line Equal Opportunity StatementIncludedIncludedIncludedIncluded Benefits and Compensation The compensation that a network administrator earns varies depending on factors like geographic location, years of experience, and the size of the organization. However, it’s worth noting that the career growth and advancement opportunities in this field are considerable. Network administrators can move on to more specialized roles like network engineers, IT project managers, or IT directors, further increasing their earning potential. How to Apply for a Network Administrator Job When applying for a network administrator job, it’s important to highlight both your technical skills and soft skills in your resume and cover letter. Include details about your experience with network design, network maintenance, network security, and improving network performance. Your technical skills should cover areas like system support, computer hardware, software systems, and familiarity with programming languages. Interview preparation should include reviewing potential technical assessment questions about your experience with various network devices, operating systems like Windows Server, and peripheral devices. Demonstrating your knowledge of active directory, network monitoring, performance tuning, and risk management can give you an edge over other candidates. Network Administrator: Key Tasks Network Security and Maintenance Cloud Computing and Virtualization Backup and Recovery Network Monitoring and Performance Tuning Technical Support and Helpdesk User Administration and Access Control Active Directory and Group Policy Authentication and Authorization Network Security and Maintenance Network administrators are responsible for network security and maintenance. They develop strategies to protect an organization’s computer systems and networks from potential cyberattacks. They implement security measures such as firewalls, encryption, and access controls and maintain up-to-date antivirus software and intrusion detection systems. Regular network maintenance is essential for optimal performance. Network administrators ensure that network servers, hardware, and software are up-to-date and functioning correctly. They monitor network performance, identifying and resolving issues before they become critical problems. Cloud Computing and Virtualization Cloud computing and virtualization are key components of modern network administration. Network administrators work with cloud service providers to manage and maintain cloud-based systems. They ensure that data is securely stored and easily accessible. They also manage virtual servers and networks, increasing the efficiency and flexibility of the organization’s IT infrastructure. Cloud Services Management and Integration The shift towards cloud computing demands network administrators to be adept in managing and integrating cloud services with traditional network infrastructure. Hybrid and Multi-cloud Environments: Managing these environments requires a deep understanding of cloud service models (IaaS, PaaS, SaaS) and the ability to seamlessly integrate and orchestrate services across different cloud platforms and on-premises infrastructure. Cloud Security and Compliance: Administrators must ensure that cloud deployments meet industry standards and compliance requirements, implementing cloud-specific security measures to protect data and applications. Cloud Connectivity and Performance Optimization: Ensuring optimal performance and reliable connectivity between on-premises networks and cloud services is crucial for business operations, requiring continuous monitoring and adjustment. Backup and Recovery Network administrators are responsible for implementing effective backup strategies. They ensure that critical data is regularly backed up and can be easily recovered in the event of a data loss. They test backup systems and processes, ensuring that they function correctly and that data can be restored quickly and completely. Network Monitoring and Performance Tuning Monitoring network performance is a crucial task for network administrators. They use advanced monitoring tools to track network activity and performance. They identify and resolve issues that could impact network performance or availability. Performance tuning involves optimizing the network for speed and efficiency. Network administrators adjust settings and configurations to improve network performance. They also recommend and implement upgrades to hardware and software to enhance network functionality. Technical Support and Helpdesk Network administrators often provide technical support to users within their organization. They troubleshoot issues with computer systems, software, and network connections. They may also manage a helpdesk team, ensuring that user issues are resolved quickly and efficiently. User Administration and Access Control User administration involves managing user accounts and access rights within the network. Network administrators create and manage user accounts, set permissions, and monitor user activity. They implement access control measures to ensure that users can only access the data and systems they need for their work. Active Directory and Group Policy Network administrators use tools like Active Directory and Group Policy to manage users and computers within a network. Active Directory allows administrators to manage user accounts and permissions, while Group Policy is used to control computers and user settings within an Active Directory environment. Authentication and Authorization Network administrators implement and manage systems for authentication and authorization. Authentication verifies a user’s identity, while authorization determines what a user can do within the system. These security measures help protect sensitive data and prevent unauthorized access. Emerging Technologies and Network Administration The landscape of network administration is continually evolving, influenced by the advent of groundbreaking technologies. These innovations offer new possibilities for enhancing network efficiency, security, and scalability. Software-defined networking (SDN): SDN provides a more flexible approach to managing networks by separating the control plane from the data plane. This separation allows for easier network configuration and management, improving network agility and performance. Network Functions Virtualization (NFV): NFV transforms traditional network functions from hardware-based solutions to software-based applications, making networks more adaptable and reducing dependency on physical hardware. Internet of Things (IoT): The proliferation of IoT devices introduces new challenges and opportunities for network administrators, necessitating robust network designs to support a vast number of connected devices while ensuring security and efficiency. Cybersecurity Trends in Network Administration As cybersecurity threats grow in complexity and frequency, network administrators must stay ahead with cutting-edge security measures. Artificial Intelligence and Machine Learning: AI and ML are increasingly used for proactive threat detection and response, automating the identification of anomalies in network traffic that could indicate a security breach. Zero Trust Security Models: This security approach assumes no entity within or outside the network is trustworthy, requiring verification at every access point and thereby significantly reducing the attack surface. Blockchain for Network Security: Blockchain technology offers a decentralized approach to securing network transactions and data, providing transparency and reducing the chances of fraud and data breaches. Professional Development and Certification for Network Administrators To remain effective in their roles, network administrators must pursue ongoing professional development and obtain industry-recognized certifications. Certifications: Certifications such as Cisco’s CCNA and CCNP, CompTIA Network+, and the Juniper Networks Certification Program validate an administrator’s skills and knowledge, enhancing their career prospects. Lifelong Learning: The IT field is dynamic, with new technologies and practices emerging regularly. Engaging in continuous learning through courses, webinars, and conferences is essential for staying current. Specialization: As the field of network administration becomes more complex, specializing in areas such as cybersecurity, cloud computing, or network architecture can provide a competitive edge and open up advanced career opportunities. Frequently Asked Questions What does a network administrator do? A network administrator is responsible for maintaining and managing an organization’s computer networks. Their tasks include configuring network hardware, managing servers, optimizing network performance, and ensuring network security. What qualifications do network administrators need? Most network administrators have a bachelor’s degree in computer science or a related field. They also often have certifications like CCNA, CCNP, or Network+. Additionally, they need a solid understanding of network engineering, operating systems, and network security. What skills are required for a network administrator? A network administrator needs both technical and soft skills. They should have an in-depth understanding of computer systems, network design, and network security. Soft skills like effective communication, time management, and problem-solving are also crucial. What does a network administrator’s job description include? A network administrator’s job description includes maintaining computer networks, managing servers, troubleshooting network issues, and ensuring network security. They also work on network design and architecture, often in collaboration with network engineers. How much does a network administrator earn? The salary of a network administrator can vary widely depending on factors like location, experience, and the size of the organization. However, there are significant opportunities for career growth and advancement in this field. What is the role of a network administrator in network security? Network administrators play a vital role in network security. They implement security measures like firewalls, encryption, and access controls and maintain up-to-date antivirus software and intrusion detection systems to protect the organization’s computer systems and networks. How do network administrators improve network performance? Network administrators improve network performance by implementing upgrades, adjusting settings and configurations, and using advanced monitoring tools to identify and resolve issues. They also recommend and implement upgrades to hardware and software to enhance network functionality. What is the role of a network administrator in cloud computing? Network administrators work with cloud service providers to manage and maintain cloud-based systems. They ensure that data is securely stored and easily accessible and manage virtual servers and networks to increase the efficiency and flexibility of the organization’s IT infrastructure. Image: Depositphotos This article, "Network Administrator Job Description: Templates for Hiring" was first published on Small Business Trends View the full article

The Grammy Awards will look a little bit different this week. Each year, the Recording Academy hosts a multitude of events to welcome the music industry during Grammy week and record labels do the same. However, many institutions have canceled their plans—Universal Music Group, Sony, Spotify, BMG, and Warner Music Group among them—and instead are allocating resources to help those affected by the devastating Los Angeles-area wildfires. The Grammys will still take place on Sunday at the Crypto.com Arena in Los Angeles but now will focus its attention on helping wildfire victims. How will Grammy week differ in 2025? Within days of fires ravaging the Pacific Palisades and Altadena neighborhoods, the Recording Academy and its affiliated MusiCares charity launched the Los Angeles Fire Relief Effort with a $1 million dollar donation. According to a letter sent to members on January 13, thanks to additional contributions, they’ve already distributed $2 million in emergency aid. Once the fund was set up, Recording Academy CEO Harvey Mason jr. said they began focusing on reformatting what Grammy week would look like—many conversations conducted “on the road, mobile-y, virtually” as staffers had evacuated their homes. “That process has really consisted of reaching out to just listen and learn from a lot of people—state officials, local officials, the governor’s office, the mayor’s office, the fire department. We talked to hotel managers, just really trying to get a grasp on what was happening currently. What did they project was going to happen in the next week to 10 days? Would be safe to have a show?” Ultimately, the Recording Academy decided to condense its pre-Grammy week plans to just four events, each featuring a fundraising element. On Friday, MusiCares, an organization that helps music professionals who need financial, personal, or medical assistance, will hold its annual Persons of the Year benefit gala celebrating the Grateful Dead. On Saturday, the Special Merit Awards Ceremony and Grammy nominees’ reception will still take place, followed by Clive Davis’ pre-Grammy fundraising event. Then the Grammys take the stage on Sunday. Events like the annual pre-Grammy Black Music Collective event, Grammy advocacy brunch, and others scheduled to take place at the immersive pop-up Grammy house have been canceled. “We thought consolidating the events would allow us to have more impact,” Mason explains. “And we just don’t feel it was the right time to have social gatherings or places to party or schmooze and just hang out. We wanted to have our events be places that could be purposeful and impactful. Some of the party settings, we decided to fold down into our fundraising efforts.” How has the Grammy award show been reformatted? “Obviously, we can’t have a normal show in the midst of people’s belongings being burned or loss of life or other things like that. At the same time, canceling would not have helped,” Mason says. “We needed to raise money. We needed to show unity and come together around music. We need to support the city of L.A. (Over) 6,500 people work on our shows and ancillary gatherings. So, once we decided to move forward, it was really a conversation with (Grammy producers) Ben Winston, Raj Kapoor, and Jesse Collins and myself. And we started to think about, ‘How do we make the show have the greatest impact?'” They decided the path forward was to still give out awards and host performances to give viewers and attendees a bespoke concert experience. But most importantly, the show could raise awareness, drive donations and resources to funds that benefit people in need. And the conversations are ongoing. “We have some great things in the show that will definitely help to raise funds,” he assures. “It will honor some of the heroes that have been protecting our lives and our homes. It will hopefully shine a light on some people that need more help and more services.” Don’t expect a traditional telethon, but he says the show will feature announcements and activations in the arena. “Hopefully we’ll be talking about things that have been pledged from the sponsors or from the community,” he adds. How many Recording Academy members were affected by the fires? “We know right off the bat that we’ve got almost 3,000 requests for help from our members or people in the music community,” Mason says. “So that was just in the first few days.” The immediate needs have been “the basics,” as he explains. “Food, water, shelter, the bare necessities to live.” “The next phase will involve, you know, where they’re going to live, how are they going to replace maybe damaged or destroyed instruments, studios. How will they make a living? I’m sure there’ll be some mental health component that people may need assistance with. But it’s really across the board. But the early, immediate relief is around just the bare necessities.” Has anything like this happened before? There’s no shortage of natural disasters, and they affect the music community too. Mason brings up the COVID-19 pandemic as a recent example. With MusiCares, they were able to contribute “over $40 million to people who needed help.” They have the infrastructure to provide assistance quickly. However, he notes, the Grammys are the first major award show taking place after the wildfires, which means “there’s no playbook for this.” “But I’ve always said it all changes if the fires were to continue, or possibly got worse, or the winds changed. So, I always want to reserve that right. We’re not going to go blindly forward if things are unsafe or if it feels inappropriate,” he says. But consider the fundraising, the economic and financial impacts, and the possibility of unity, “It all makes sense for us to move forward.” For more coverage of this year’s Grammy Awards, visit: www.apnews.com/GrammyAwards —Maria Sherman, AP Music Writer View the full article

We may earn a commission from links on this page. In this age of digital distraction, streaming services have given us easy access to thousands of films from across the last century. I never need to rewatch a movie again! And yet here I am, queuing up Back to the Future for the nth time. Because sometimes, you just want a known quantity, and some movies seem designed to be watched again and again. Others simply go down so agreeably that you can't help but find them comforting. The pop culture critic Sarah D. Bunting has a name for these endlessly rewatchable flicks: "poppy-fields movies." Like the enchanted flowers outside the palace in The Wizard of Oz (see below), you can't help but fall into them every time they're on TV. (There's also an entire podcast dedicated to them, called The Rewatchables, naturally.) The criteria for a rewatchable film varies, but there are some common themes: memorable set pieces, quotable dialogue, particularly colorful characters you love spending time with, and, most critically, a truly satisfying ending. It’s also matter of taste—I’ll rewatch Citizen Kane as readily as I’ll rewatch Charlie’s Angels—and nostalgia never hurts. Wicked has already proven itself to be a popular (get it) rewatch, with audiences having gone back to the theater for multiple screenings. If the second part manages not to blow it, I think one or both of those movies will earn a spot on this list someday. In the meantime, here are 50 films worth seeing more than once. Or twice. Galaxy Quest (1999) What makes it rewatchable: One of the best Star Trek movies isn't a Trek movie at all; instead, it's a parody about the fictional cast of a sci-fi TV series who become drawn into an interstellar conflict. That's a pretty goofy premise for a movie that plays out here with a lot of affection for its source material and an impressive amount of heart. Oh, and it's pretty funny, too. You can rent Galaxy Quest from Prime Video. Galaxy Quest (1999) at Prime Video Learn More Learn More at Prime Video Jaws (1975) What makes it rewatchable: The ur-blockbuster changed the way movies are marketed forever, ushering in an era of summer tentpoles that strive for ever-larger box office returns. That's not really great, but you can hardly blame Steven Spielberg and his plucky little shark-attack film for being such a damn good time at the movies. You can rent Jaws on Prime Video. Jaws (1975) at Prime Video Learn More Learn More at Prime Video Do the Right Thing (1989) What makes it rewatchable: Spike Lee's masterpiece isn't always an easy watch—for all the funny and joyful moments and rich characters, there's a tremendous undercurrent of trauma in the story of a Brooklyn block about to explode. But even for all of that, it's so brilliantly and cleverly constructed that it's impossible not to want to watch more than once. You can stream Do the Right Thing on Prime Video. Do the Right Thing (1989) at Prime Video Learn More Learn More at Prime Video Spirited Away (2001) What makes it rewatchable: Perhaps Spirited Away is the best of director Hayao Miyazaki's Studio Ghibli films, or perhaps it's just that it's so thoroughly representative of what the artist is capable of. The first among nearly equally great films, you might say. The story of a young girl who takes a job at a bathhouse in a spirit world in order to save herself and her parents (who've been turned into pigs) is beautifully animated and, ultimately, deeply moving. You can stream Spirited Away on Max or rent it from Prime Video. Spirited Away (2001) at Max Learn More Learn More at Max Get Out (2017) What makes it rewatchable: Like the best horror movies (and many of the best comedies), Get Out is rooted in deep, savage, real-life trauma. It's also a very funny satire that takes impressively choreographed swerves into harrowing horror. Satisfying and, Improbably, kinda fun. You can rent Get Out from Prime Video. Get Out (2017) at Prime Video Learn More Learn More at Prime Video Scream (1996) What makes it rewatchable: Wes Craven's era-defining blockbuster kicks off with one of the most memorable chase sequences in horror movie history before going on to establish characters and a franchise that are still going strong (-ish) into the present day. For us sickos who take comfort in horror movies, this one is like revisiting a murder-y old friend. You can stream Scream on Max or rent it from Prime Video. Scream (1996) at Max Learn More Learn More at Max Some Like It Hot (1959) What makes it rewatchable: It's not my favorite Billy Wilder movie (that's The Apartment), but it is a brilliantly orchestrated bit of fun—one of those comedies that's so breezy that you don't even notice how meticulously crafted it is. The cross-dressing comedy didn't even get nominated for Best Picture in the year when Ben-Hur won, a real crime given that people actually stay awake through this one. You can stream Some Like It Hot on Prime Video, Freevee, and Tubi. Some Like It Hot (1959) at Freevee Learn More Learn More at Freevee Playtime (1967) What makes it rewatchable: Any of Jacques Tati's comedies starring M. Hulot are worth a second (or third, fourth, etc.) watch, but Playtime is probably his masterpiece. Here, good-natured Hulot bumbles through a modern world whose stresses and stumbling blocks are entirely recognizable, even though the movie was released in the 1960s. A merciless satire of capitalism and bureaucracy that's also entirely silly, it's Tati's most intricate and detailed film, as well, and each new watch reveals fresh wonders. You can stream Playtime on The Criterion Channel or rent it from Prime Video. Playtime (1967) at Prime Video Learn More Learn More at Prime Video Love & Basketball (2000) What makes it rewatchable: Director Gina Prince-Bythewood made a stellar debut here with this romantic sports drama following two athletes, played by Omar Epps and Sanaa Lathan. We meet the two as children, next door neighbors, with a shared love of basketball and follow them through high school, college, and beyond as their friendship and searing attraction meet the challenges of life. It's romantic, but also thoroughly believable, and the leads have all-time great chemistry. You can rent Love & Basketball from Prime Video. Love & Basketball (2000) at Prime Video Learn More Learn More at Prime Video Monty Python and the Holy Grail (1975) What makes it rewatchable: An utterly goofy, endlessly quotable bit of silliness that also manages to squeeze in some trenchant commentary about the utter idiocy of our various economic systems? Count me in. Allegedly very enjoyable even if you're not high. You can stream Holy Grail on Prime Video and BritBox. Monty Python and the Holy Grail (1975) at Prime Video Learn More Learn More at Prime Video Back to the Future (1985) What makes it rewatchable: Goofy, but heartfelt, and with just enough raunch (incest with mom? Oh my!) enough to give it a little edge, Back to the Future blends a perfect script with a breezy tone and indelible lead performances from Michael J. Fox and Christopher Lloyd. It's a comfort watch, but the obsessive level of detail (Twin Pines Mall becomes Lone Pine Mall) rewards multiple viewings. You can rent Back to the Future on Prime Video. Back to the Future (1985) at Prime Video Learn More Learn More at Prime Video Groundhog Day (1993) What makes it rewatchable: The time loop has become a wee bit of a trope, but it’s never been done with as much charm as in this, one of its earliest and most iconic incarnations. Andie MacDowell is great, and Bill Murray is at his curmudgeonly best as he slowly comes to accept that moving forward in his life (both metaphorically and literally) might require changing everything about himself. You can rent Groundhog Day on Prime Video. Groundhog Day (1993) at Prime Video Learn More Learn More at Prime Video Edge of Tomorrow (2014) What makes it rewatchable: Everything I said about the satisfying time loop in Groundhog Day, but grafted onto an endlessly creative sci-fi action flick. Watching Tom Cruise get repeatedly slaughtered by aliens in increasingly hilarious ways never gets old. See also: Emily Blunt in power armor. You can stream Edge of Tomorrow on Prime Video. Edge of Tomorrow (2014) at Prime Video Learn More Learn More at Prime Video The Shawshank Redemption (1994) What makes it rewatchable: A feel-good prison story that incorporates elements of murder, corruption, and money-laundering, Shawshank is bittersweet (the title’s promised redemption arrives more or less on schedule) but never cloying. Happy endings are easy, but this one offers something harder won, and a bit more satisfying, making this Stephen King adaptation more than simple comfort food. The movie also has the résumé to back up its rep: it was a cable-TV mainstay for decades, creating a sense of familiarity fed by its ubiquity. You can rent The Shawshank Redemption from Prime Video. The Shawshank Redemption (1994) Learn More Learn More Soul Food (1997) What makes it rewatchable: It’s a movie about family and the power of community, big-hearted without being treacly. It’s also the kind of thing that gets played at many a holiday gathering. You can rent Soul Food from Prime Video. Soul Food (1997) at Prime Video Learn More Learn More at Prime Video Black Panther (2018) What makes it rewatchable: There are plenty of rewatchable movies in the Marvel Cinematic Universe (I'm no snob), including the very first one, Iron Man. But Black Panther, even with its ties to the broader superhero landscape, is one of the few that feels like a standalone movie in its own right—complete and satisfying on its own. Chadwick Boseman leads a stellar cast in a film that blends solid action and drama with some deeper themes. And points for general quality: It took 18 movies before a Marvel Studios movie was lead by a Black lead and director, and the only one to receive a Best Picture Oscar nomination. You can stream Black Panther on Disney+ or rent it from Prime Video. Black Panther (2018) at Disney+ Learn More Learn More at Disney+ A Christmas Story (1983) What makes it rewatchable: After years of back-to-back holiday marathons and merchandising, A Christmas Story became very much a victim of its own slow-building success (it did OK at the box office, but not well enough to warrant its afterlife). So, in one sense, A Christmas Story is rewatchable because we’ve had no other choice. That oversaturation, though, hasn’t completely dulled the film’s charms, nor lessened its innovations: It’s cynical about the holiday season, serving as a bit of counter-programming that’s often genuinely funny, but it’s not so dark that the whole family can’t watch. It’s sort of like curling up with a good memoir. You can rent A Christmas Story from Prime Video. A Christmas Story (1983) at Prime Video Learn More Learn More at Prime Video Die Hard (1988) What makes it rewatchable: A great action movie needs a great protagonist, and benefits tremendously from a great setting. This one has both—Bruce Willis is doing all the stuff we like about Bruce Willis, and the Nakatomi Plaza setting is brilliantly utilized—we understand the space and therefore always know where John McClane is in relation to the terrorists. It’s all very carefully constructed. You can stream Die Hard on Hulu and Prime Video. Die Hard (1988) at Hulu Learn More Learn More at Hulu The Thin Man (1934) What makes it rewatchable: The boozy chemistry between all-time greats Myrna Loy and William Powell gives The Thin Man the kind of loose energy that makes it not only easy to rewatch, but a joy, whether or not you’re paying any attention to the central murder mystery. The other Thin Man movies are good, but none is quite as good (nor nearly as endlessly rewatchable) as the original. You can rent The Thin Man from Prime Video. The Thin Man (1934) at Prime Video Learn More Learn More at Prime Video The Princess Bride (1987) What makes it rewatchable: Endlessly quotable, The Princess Bride is a masterwork of tone, mixing in disparate elements in just the right measures. It’s a parody and a farce, a fairy tale, a fantasy, and a genuinely satisfying love story that adds in pirates for good measure. It’s weird, but not so much as to be off-putting, and always returns to the central character relationships whenever things are getting too silly. It movies from memorable scene to memorable scene effortlessly, which ensures that it’s nearly as enjoyable in bits and pieces as it is from beginning to end. You can stream The Princess Bride on Disney+ or rent it from Prime Video. The Princess Bride (1987) at Disney+ Learn More Learn More at Disney+ The Wizard of Oz (1939) What makes it rewatchable: Unlike many beloved classics, The Wizard of Oz wasn’t the slow build its reputation sometimes suggests: The movie actually did very well in theaters initially, and only built its popularity through theatrical re-releases and then endless TV airings. It has hardly lost any steam over the past eight decades. And why would it? It’s a fun all-ages fantasy and a singable musical with a career-making lead performance, with themes around childhood anxieties that still hold up. You can stream The Wizard of Oz on Max or rent it from Prime Video. The Wizard of Oz (1939) at Max Learn More Learn More at Max Mean Girls (2004) What makes it rewatchable: Written by Tina Fey (shortly before she became a household name), the script balances super-sharp comedy with an incisive understanding of high school politics and a worthwhile message about the hollowness of the drive to be the best and prettiest. You can stream Mean Girls on Paramount+ or Prime Video. Mean Girls (2004) at Paramount+ Learn More Learn More at Paramount+ Bring It On (2000) What makes it rewatchable: Another endlessly repeatable teen comedy, Bring It On is also a secret sports movie and a stealth musical (if you consider elaborate dance sequences set to music in the same light as characters bursting into song)—two genres with comforting formulas that stand up to repeated viewings. As much fun as it is to witness the gymnastics on display, it's also a kick to watch a young Kirsten Dunst and Gabrielle Union snipe at one another. You can rent Bring It On from Prime Video. Bring It On (2000) at Prime Video Learn More Learn More at Prime Video Friday (1995) What makes it rewatchable: It doesn’t all hold up perfectly (the women here are mostly the objects of the jokes), but there’s still a reason Friday became a cult classic. At a time when white America was particularly worked up about rap and hood culture, it dared to have a little fun. And when it’s funny, it’s really funny. You can rent Friday from Prime Video. Friday (1995) at Prime Video Learn More Learn More at Prime Video Spider-Man: Into the Spider-Verse (2018) What makes it rewatchable: It's a triumph of imagination in a sea of a lot of same-y superhero movies (plenty of them spider-related). The animation is gloriously energetic and innovative, and in service to a twisty, multi-layered story that's thrilling, uplifting, and genuinely poignant, in the best Spider-tradition. You can rent Into the Spider-Verse on Prime Video. Spider-Man: Into the Spider-Verse (2018) at Prime Video Learn More Learn More at Prime Video Crazy Rich Asians (2018) What makes it rewatchable: In many ways, this rom-com feels like a throwback in the best possible way: Economics professor Rachel Chu (Constance Wu) has no idea that her New York boyfriend Nick (Henry Golding) is heir to a real estate empire as part of an extravagantly wealthy Singapore family. The fish-out-of-water comedic elements never get so silly that we're not focused on the core relationship, and Michelle Yeoh as Nick's mother makes for a brilliantly vicious, but also very human, foil. All that, plus an exploration of a place and a culture we don't often visit in Western movies. You can stream Crazy Rich Asians on Max or rent it from Prime Video. Crazy Rich Asians (2018) at Max Learn More Learn More at Max Aliens (1986) What makes it rewatchable: The Ridley Scott original is a brilliantly tense haunted spaceship flick, but the James Cameron-helmed sequel is quite simply one of the most efficient blends of action and horror in the history of either genre. The '80s produced a lot of action stars, but it's hard to argue that Sigourney Weaver doesn't run rings around all of them in her fight to escape the alien queen. You can stream Aliens on Peacock or rent it from Prime Video. Aliens (1986) at Peacock Learn More Learn More at Peacock Titanic (1997) What makes it rewatchable: There's a reason James Cameron is one of our most financially successful directors: He knows how to serve up a satisfying movie, even when what's on offer is tragic melodrama. This is epic storytelling on a truly grand level—the kind of movie they don't make anymore, and didn't in 1997, either. It was much rewatched even before it left theaters during its initial run, with people returning multiple times to goggle at the spectacle and weep into their popcorn (I am people, in this scenario). You can stream Titanic on Paramount+ or rent it from Prime Video. Titanic (1997) at Paramount+ Learn More Learn More at Paramount+ All About Eve (1950) What makes it rewatchable: Pound for bitchy pound, I'm not sure that you'll find a better screenplay than writer/director Joseph L. Mankiewicz's for All About Eve, buoyed by the most memorable performance in the extremely memorable career of Bette Davis. A smart, sassy delight from start to finish. You can rent All About Eve from Prime Video. All About Eve (1950) at Prime Video Learn More Learn More at Prime Video Charlie's Angels (2000) What makes it rewatchable: Deeply goofy in all the right ways, the action-comedy take on the venerable franchise soars in its campy sense of style, while also delivering some truly impressive, larger-than-life action sequences. Leads Lucy Liu, Cameron Diaz, and Drew Barrymore look like they're having a ton of fun, and the vibe is infectious. You can rent Charlie's Angels from Prime Video. Charlie's Angels (2000) Learn More Learn More Steel Magnolias (1989) What makes it rewatchable: Contrary to popular belief, you don't have to be gay to have seen Steel Magnolias dozens of times (though it doesn't hurt). Throw Sally Field, Dolly Parton, Shirley MacLaine, Daryl Hannah, Olympia Dukakis, and Julia Roberts into a movie that rather flawlessly blends melodrama with quotably bitchy comebacks, and we're in for good laughs, alongside a few good cries. You can stream Steel Magnolias on Max or rent it from Prime Video. Steel Magnolias (1989) at Max Learn More Learn More at Max RRR (2022) What makes it rewatchable: The jury's still out on whether India-made RRR will remain a popular favorite over time, but I'm here to make the case that it ought to. It's long, sure, but in the course of its runtime we get musical numbers, romantic drama, buddy comedy (by "buddy" I mean they should kiss), and action sequences that put modern Hollywood blockbusters to shame. The much-memed sequence in which a truck full of wild animals is set loose in the compound of white colonial administrators during the era of the British Raj is a masterclass in rewatchable movie moments all on its own. You can stream RRR on Netflix. RRR (2022) at Netflix Learn More Learn More at Netflix Ocean’s Eleven (2001) What makes it rewatchable: We love a heist, and this one is cleverly constructed in the ways in which it goes right, and then wrong, and the setup and execution are slippery enough that you kind of forget how it all goes down between viewings. The all-star cast adds panache. You can rent Ocean's Eleven from Prime Video. Ocean’s Eleven (2001) at Prime Video Learn More Learn More at Prime Video Rogue One: A Star Wars Story (2016) What makes it rewatchable: It's Ocean's Eleven in a galaxy far, far away, but with much higher stakes and a lot of pew-pew laser battles. I defy anyone to turn it off once the Battle of Scarif sequence kicks in. You can stream Rogue One on Disney+ or rent it from Prime Video. Rogue One: A Star Wars Story (2016) at Disney+ Learn More Learn More at Disney+ The Fugitive (1993) What makes it rewatchable: Aside from the innumerable charms of early '90s Harrison Ford and a breakout performance from Tommy Lee Jones, this cat-and-mouse thriller excels at "the process-y bits," showing you every step in dueling investigations: unjustly accused murderer Richard Kimble's (Ford) efforts to find out who killed his wife and framed him for the crime, and a U.S. Marshall's (Jones) attempts to track him down and put him back in the slammer. And who could forget that waterfall scene? You can rent The Fugitive from Prime Video. The Fugitive (1993) at Prime Video Learn More Learn More at Prime Video The Color Purple (1985) What makes it rewatchable: Though this is a Black story told by a largely white team behind the camera, it’s Steven Spielberg at his most humane. The multigenerational story includes some of the best actors of their generations playing some of their most memorable characters. While not everyone gets a happy ending, the conclusion is about as satisfying as they come. You can rent The Color Purple from Prime Video. The Color Purple (1985) at Prime Video Learn More Learn More at Prime Video Singin’ in the Rain (1952) What makes it rewatchable: It’s just tremendous fun, with jokes that remain funny and gravity-defying dance numbers that all look effortless, even when it’s clear that the incredibly talented cast must’ve been working their asses off in order to make things look so easy. You can stream Singin' in the Rain on Max or rent it from Prime Video. Singin’ in the Rain (1952) at Max Learn More Learn More at Max North by Northwest (1959) What makes it rewatchable: Another one that works whether you’re paying attention or not, Hitchcock knew that the singular charms of his heroes and villains were more than enough to carry a picture, provided that the action set pieces offered suitable thrills. I’m not even sure what the baddies are after here, but I’ve never turned it off. You can stream North by Northwest on The Criterion Channel or rent it from Prime Video. North by Northwest (1959) at Prime Video Learn More Learn More at Prime Video Indiana Jones and the Last Crusade (1989) What makes it rewatchable: Raiders of the Lost Ark remains the best of the series, but a good case can be made that Last Crusade is the more rewatchable entry (I’m sure I’m not alone in having seen both of them plenty of times). Crusade is a bit lighter than its predecessor, a little bit looser and more fun, with great chemistry between Harrison Ford and Sean Connery. You can stream Last Crusade on Disney+ and Paramount+ or rent it from Prime Video. Indiana Jones and the Last Crusade (1989) at Disney+ Learn More Learn More at Disney+ Ghostbusters (1984) What makes it rewatchable: Making wacky comedies that were also kind of art was a particular skillset that ‘80s filmmakers seemed to possess, and there’s a meticulousness to the film’s construction that belies the cynical-but-easygoing vibe that Bill Murray personifies. It’s goofy, but it all holds together. (The 2016 remake lacks the solid construction that made this one a classic, but is also thoroughly rewatchable for its similarly talented cast—a hill I shall die on). You can rent Ghostbusters from Prime Video. Ghostbusters (1984) at Prime Video Learn More Learn More at Prime Video Sister Act 2: Back in the Habit (1993) What makes it rewatchable: The first Sister Act is a better movie, a highlight of the era when we were moving away from R-rated sex comedies into more family-friendly fare (for better and worse). But the second Sister Act is both more real with its characters’ move into the inner city, but also campier and weirder in its efforts to blend the Lean on Me-style school drama with a singing nuns/mistaken-identity farce. Nineties kids instantly recognize the jams, mom jeans, and spontaneous breakdancing as signifiers of the era. It also builds to a genuinely joyful finale, even if you’re a bit embarrassed for the white boy rapping in overalls. You can stream Sister Act 2 on Disney+ or rent it from Prime Video. Sister Act 2: Back in the Habit (1993) at Disney+ Learn More Learn More at Disney+ The Rocky Horror Picture Show (1975) What makes it rewatchable: In these days of manufactured camp, there’s more value than ever in something that’s simply the product of queer weirdos putting their heads together. Most frequently experienced as a communal event, and demanding little beyond a willingness to sing along and maybe pull on some fishnets, it’s the kind of movie that, I suspect, very few people have seen just once. You can rent Rocky Horror from Prime Video. The Rocky Horror Picture Show (1975) at Prime Video Learn More Learn More at Prime Video Coming to America (1988) What makes it rewatchable: There’s a great supporting cast here, but this is Eddie Murphy at his ‘80s best—wildly funny, and just profane enough. It’s just scene after memorable scene. You can rent Coming to America from Prime Video. Coming to America (1988) at Prime Video Learn More Learn More at Prime Video Star Trek II: The Wrath of Khan (1982) What makes it rewatchable: It is, by far, the most standalone of the many Star Trek movies, working on its own as a sci-fi cat-and-mouse movie with a wildly memorable protagonist. [Editor’s note: Star Trek VI though?] You can stream The Wrath of Khan on Paramount+ or rent it from Prime Video. Star Trek II: The Wrath of Khan (1982) at Paramount+ Learn More Learn More at Paramount+ New Jack City (1991) What makes it rewatchable: It’s several things at once, and does them all well. New Jack City is a serious, thoughtful crime crime drama; it’s an impressively thrilling action movie, and it’s a time capsule of ‘90s cool, as epitomized by Wesley Snipes. You can rent New Jack City from Prime Video. New Jack City (1991) at Prime Video Learn More Learn More at Prime Video Casablanca (1942) What makes it rewatchable: The iconic movie of Hollywood’s golden age, you know the lines (and the ending) even if you’ve never seen it. If you have seen it, it’s unlikely you’ve seen it only once. You can stream Casablanca on Max or rent it from Prime Video. Casablanca (1942) at Max Learn More Learn More at Max A Nightmare on Elm Street 3: The Dream Warriors (1987) What makes it rewatchable: Slasher fans are loyal (putting my hand up), so a list of rewatchable movies could easily be overrun with Freddys, Jasons, Michaels, and Ghostfaces. Though this choice is slightly arbitrary, Dream Warriors is Freddy at his height, still scary in the era just prior to his wise-cracking huckster phase. Every scene/kill here is memorable on its own, and there’s an almost Avengers-like quality to the anti-Freddy team that assembles to bring him down. You can rent Dream Warriors from Prime Video. A Nightmare on Elm Street 3: The Dream Warriors (1987) at Prime Video Learn More Learn More at Prime Video Ferris Bueller’s Day Off (1986) What makes it rewatchable: Ferris is the coolest kid in school, somehow managing that without being insufferable (mostly). There are elements to his laid-back attitude and concern for his friends that most of us could stand to learn from. This is another that goes from memorable scene to memorable scene. You can rent Ferris Bueller from Prime Video. Ferris Bueller’s Day Off (1986) at Prime Video Learn More Learn More at Prime Video Attack the Block (2011) What makes it rewatchable: A band of outsiders teams up to stop an alien invasion on a council estate. It’s energetic and action-packed, with memorable characters and even more memorable aliens. Plus, it’s the movie that teamed up a future Star Wars lead (John Boyega) with a future Doctor Who (Jodie Whitaker). You can stream Attack the Block on Peacock or rent it from Prime Video. Attack the Block (2011) at Peacock Learn More Learn More at Peacock Scott Pilgrim vs. the World (2010) What makes it rewatchable: Ripped from the pages of Bryan Lee O’Malley’s heavily manga-influenced graphic novel series, this 2010 Edgar Wright underperformer seemed designed to play better on a second (or fifth) viewing. The humor is incredibly dense, every shot peppered with background gags and onscreen graphics, and the episodic plot—with goofy loser “hero” Scott going up against his girlfriend’s ex-boyfriends in cartoonish one-on-one showdowns—recreate the experiences of moving from level to level in a video game you just can’t put down. You can stream Scott Pilgrim on Max or rent it from Prime Video. Scott Pilgrim vs. the World (2010) at Max Learn More Learn More at Max View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The Nothing Ear wireless earbuds are currently $144, down from $159—their lowest price ever, according to price trackers. They work with Bluetooth 5.3 and support high-quality codecs like LDAC, so you get clear, detailed audio, especially on Android devices. They also feature multipoint pairing, allowing you to connect with up to two devices at once. Battery life is a little over 5 hours with ANC on (eight with it off) plus an additional 18 hours with ANC (or up to 32 hours without it) from the charging case. Speaking of, charging is handled via USB-C, using the included cable or wireless charging, though it’s a bit slow at 2.5W. Sound-wise, the earbuds' 11mm ceramic drivers, paired with two vents for improved airflow and bass, deliver rich sound across a frequency range of 20Hz to 20kHz. Reviews note the bass is full and distortion-free even at higher volumes. If you like to customize your audio, the companion app offers an eight-band EQ, or you can choose from sound presets. The noise cancellation is good enough to cut out low-frequency sounds like the buzz of a crowded restaurant (though some mids and highs still sneak through). The on-earbud controls allow you to manage playback, take calls, and switch between ANC and transparency modes with a pinch (customizable via the app). If you’re using the latest Nothing OS and have ChatGPT, there’s also a pinch-to-speak feature that lets you interact directly with the AI, turning the earbuds into a smart assistant. The buds have an IP54 rating, making them dust-resistant and able to handle light rain or sweat. The charging case, rated IP55, offers the same dust resistance as the earbuds, but is prone to scratches, or so notes this PCMag review. If you need something more durable, you might want to check out the IP68-rated Jabra Elite 8 Active ($193.75), and if you need better ANC, the Anker Soundcore Liberty 4 NC earphones make for a great alternative at $69.99 (down from $99.99). View the full article

Zillow is one of the most popular and influential online platforms for real estate browsing. However, it is not the only company in the segment. There are plenty of real estate sites like Zillow. Zillow has transformed how buyers, sellers, and real estate agents find, compare, and market properties. Zillow provides home value estimates, property details, and comprehensive property information for millions of homes across the United States. Zillow also integrates the Multiple Listing Service (MLS), which is the main data source for real estate professionals. The sites on this list also provide similar services, with some adding their own twist to cater to their customers. Zillow and the Multiple Listing Service The Multiple Listing Service (MLS) is a database of properties listed for sale or rent by real estate brokers and agents. The MLS contains the most accurate and up-to-date information about the properties, such as price, location, features, and status. The MLS also facilitates cooperation and compensation among real estate professionals. Zillow has agreements with thousands of MLSs to display their listings on its platform. This gives Zillow access to a large and diverse inventory of properties, which attracts more users and generates more leads for real estate agents. Zillow also allows users to filter and sort the listings by various criteria, such as price, size, type, and amenities and provides access to real estate statistics and information that both buyers and agents may find useful. However, Zillow is not a member of the MLS, and therefore, it does not have to follow the same rules and standards as the MLS. Zillow may display listings that are outdated, inaccurate, or incomplete. Zillow may also prioritize listings that are advertised or sponsored by its partners, which may affect the visibility and exposure of other listings. Zillow may also charge real estate agents fees for displaying their listings or connecting them with potential buyers. https://youtube.com/watch?v=cXbfCR2t2ZY%3Fsi%3DSkBh476Q3AKJqjzK What Other Sites Are There Like Zillow? Zillow is not the only online platform for real estate browsing. Many other sites offer similar or different features and services to cater to the needs of buyers, sellers, and real estate agents. Here, we explore 11 real estate sites like Zillow, each with its strengths in supporting buyers, sellers, and real estate professionals. Realtor.com Realtor.com is the official site of the National Association of Realtors (NAR), which is the largest trade association of real estate professionals in the United States. Realtor.com has direct access to the MLS data, which means it has the most current and accurate listings available. Realtor.com also provides home value estimates, property details, and neighborhood information. Realtor.com supports the interests and ethics of real estate professionals and advocates for homeownership and property rights. Redfin Redfin is a real estate brokerage that operates an online platform for real estate browsing. Redfin also has direct access to the MLS data and updates its listings every 15 minutes. Redfin also provides home value estimates, property details, and neighborhood information. Redfin also offers video tours, virtual open houses, and 3D walkthroughs of some properties. Redfin also employs its agents who are paid based on customer satisfaction, not commission. Redfin also charges lower fees than traditional brokers and offers rebates to buyers and sellers. Trulia (owned by Zillow but offers different user experiences) Trulia is a subsidiary of Zillow, but it offers a different user experience and interface. Trulia focuses on providing neighborhood insights, such as crime rates, school ratings, commute times, and local amenities. Trulia also provides home value estimates, property details, and property information. Trulia also allows users to post and answer questions about properties and neighborhoods. Trulia also has a mobile app that enables users to explore nearby homes for sale or rent using augmented reality. Homes.com Homes.com is an online platform that connects buyers, sellers, and real estate agents. Homes.com displays listings from the MLS and other sources, such as for-sale-by-owner (FSBO) and foreclosure properties. Homes.com also provides home value estimates, property details, and property information. Homes.com also offers tools and resources for home buying and selling, such as mortgage calculators, home improvement tips, and moving guides. Homes.com also has a mobile app that allows users to search for homes using voice, text, or photos. HomeFinder HomeFinder is an online platform designed to streamline the home buying and selling experience. It features listings from the MLS as well as other sources, including FSBO and new construction properties. In addition, HomeFinder offers home value estimates, detailed property information, and various tools and services for buyers and sellers, such as home alerts, valuation reports, and listing enhancement packages. The platform also includes a mobile app that enables users to search for homes using GPS, maps, or photos. Apartments.com (focuses on rentals) Apartments.com is an online platform that specializes in rental properties. Apartments.com displays listings of apartments, condos, townhomes, and houses for rent from various sources, such as property managers, landlords, and renters. Apartments.com also provides property details, property information, and renter reviews. Apartments.com also offers tools and resources for renters, such as rent calculators, renters tips, and renters insurance. Apartments.com also has a mobile app that allows users to search for rentals using filters, maps, or videos. Movoto Movoto is a real estate brokerage that features an online platform for browsing real estate. It has direct access to MLS data, updating its listings every five minutes. Additionally, Movoto provides home value estimates, property details, and comprehensive property information. The platform also offers video tours, virtual open houses, and online offers for select properties. Movoto employs agents who are available around the clock to assist both buyers and sellers. Furthermore, it charges lower fees compared to traditional brokers and offers rebates to buyers and sellers. Century 21 Real Estate Century 21 Real Estate is a global real estate franchise that operates an online platform for real estate browsing. Century 21 Real Estate displays listings of residential and commercial properties for sale or rent from its network of agents and brokers. Century 21 Real Estate also provides property details, property information, and agent profiles. Century 21 Real Estate also offers tools and resources for home buying and selling, such as market reports, home staging tips, and relocation services. Century 21 Real Estate also has a mobile app that allows users to search for properties using filters, maps, or augmented reality. RE/MAX RE/MAX is a global real estate franchise that operates an online platform for real estate browsing. RE/MAX displays listings of residential and commercial properties for sale or rent from its network of agents and brokers. RE/MAX also provides property details, property information, and agent profiles. RE/MAX also offers tools and resources for home buying and selling, such as home value estimates, market trends, and home buying and selling guides. RE/MAX also has a mobile app that allows users to search for properties using filters, maps, or voice LoopNet (commercial real estate focus) LoopNet is an online platform that specializes in commercial real estate. LoopNet displays listings of office, retail, industrial, multifamily, land, and other types of commercial properties for sale or lease from various sources, such as brokers, owners, and tenants. LoopNet also provides property details, property information, and market data. LoopNet also offers tools and services for commercial real estate professionals, such as property alerts, property valuation reports, and listing promotion packages. LoopNet also has a mobile app that allows users to search for commercial properties using filters, maps, or photos. ForSaleByOwner.com (direct seller-to-buyer platform) ForSaleByOwner.com is a website that allows homeowners to sell their properties directly without the need for an agent. The platform features verified listings of FSBO (For Sale By Owner) properties and provides comprehensive property details, including information about the property and contact details for the sellers. Additionally, ForSaleByOwner.com offers various tools and services for sellers, such as home value estimators, listing creation tools, marketing materials, and legal forms. The site also includes a mobile app that enables users to create and manage their listings conveniently. SiteMLS AccessUpdatesHome Value EstimatesProperty DetailsNeighborhood InfoUnique Features Realtor.comYesReal-timeYesYesYesOfficial site of NAR; Advocates for homeownership and property rights RedfinYesEvery 15 minYesYesYesVideo tours, 3D walkthroughs; Agents paid on customer satisfaction; Lower fees, offers rebates TruliaYesVariesYesYesYesFocus on neighborhood insights; Augmented reality in mobile app Homes.comYesVariesYesYesLimitedFSBO and foreclosure listings; Tools for buying/selling; Voice, text, photo search in mobile app HomeFinderYesVariesYesYesLimitedFSBO, new construction listings; Home alerts, valuation reports; GPS, map, photo search in app Apartments.comNoVariesNoYesLimitedSpecializes in rentals; Renter reviews and tips; Search by filters, maps, videos in mobile app MovotoYesEvery 5 minYesYesLimitedVideo tours, virtual open houses; 24/7 agent assistance; Lower fees, offers rebates Century 21YesVariesNoYesLimitedGlobal network of agents; Market reports, home staging tips; Search with augmented reality in app RE/MAXYesVariesYesYesLimitedGlobal network of agents; Market trends, buying/selling guides; Voice search in mobile app LoopNetNoVariesNoYesNoSpecializes in commercial real estate; Market data; Search by filters, maps, photos in app ForSaleByOwner.comNoVariesYesYesNoDirect seller-to-buyer platform; FSBO properties; Listing creation tools, legal forms Exploring Alternatives to Zillow While Zillow is a dominant and popular platform for real estate browsing, it may not be the best option for everyone. Depending on their needs and preferences, buyers, sellers, and real estate agents may seek alternatives to Zillow for different features or more localized listings. For example, a local real estate agent may prefer a platform that has more accurate and updated listings, that does not charge fees for leads or exposure, and that supports their professional reputation and ethics. A buyer or seller may prefer a platform that has more personalized and tailored services, offers more tools and resources for home buying and selling (like real estate templates or community insights), and connects them with qualified and experienced agents. Zillow vs. Other Real Estate Sites Zillow has many features and advantages that make it a popular and useful platform for real estate browsing, such as: A large and diverse inventory of properties, including for-sale, for-rent, pre-foreclosure, and off-market properties. A user-friendly and intuitive interface that allows users to filter and sort the listings by various criteria, such as price, size, type, and amenities. Comprehensive and detailed property information, including home value estimates, property details, photos, videos, floor plans, and neighborhood information. A variety of tools and resources for home buying and selling, such as mortgage calculators, affordability calculators, home improvement tips, and moving guides. A mobile app that allows users to search for homes using GPS, map, or photo and to access other features, such as saved searches, notifications, and favorites. However, Zillow also has some limitations and disadvantages that may make it less appealing or suitable for some users, such as: A lack of accuracy and currency of the listings, which may be outdated, inaccurate, or incomplete, due to Zillow’s reliance on third-party sources and its non-membership of the MLS. A lack of transparency and fairness in the listings, which may be prioritized or deprioritized The Role of Real Estate Agents in Online Platforms Real estate agents are essential in the digital realm, using these platforms to list properties, connect with buyers and sellers, and offer expert guidance throughout the buying and selling process. Features to Look for in a Real Estate Site When selecting a real estate website, whether you’re a buyer, seller, or a real estate professional, it’s crucial to consider certain features that enhance the usability and effectiveness of the site. Here’s an expanded list of key features to look for: MLS Integration: Seamless integration with Multiple Listing Services (MLS) ensures that the site offers the most current and comprehensive listings available. This feature allows for real-time updates on property statuses, prices, and new listings, giving users access to a wide array of options. Listing Agent Support: Robust support for listing agents, including tools for managing listings, scheduling open houses, and communicating with potential buyers. This can also include analytics to track listing performance and engagement. Real Estate App Functionalities: A companion mobile app or mobile-responsive design that offers full functionality, allowing users to search for properties, schedule viewings, and contact agents on the go. Features such as GPS-based search, saved searches, and push notifications for new listings or changes can significantly enhance the user experience. Comprehensive Property Listings: Detailed listings that include high-quality photos, virtual tours, and floor plans to give a clear and comprehensive view of the property. Listings should also include important details such as price, property type, square footage, number of bedrooms and bathrooms, and unique features or amenities. Detailed Property Information: In-depth information about each property, including its history, any renovations or upgrades, property tax information, neighborhood details, and nearby schools and amenities. This can also include market trends, comparable property prices, and other relevant data to help buyers make informed decisions. Advanced Search Filters: Advanced search options allow users to filter properties based on specific criteria such as location, price range, property type, number of bedrooms and bathrooms, and other features like swimming pools, garages, or waterfront access. User-Friendly Interface: An intuitive, easy-to-navigate website design that makes searching for properties, accessing detailed information, and contacting agents a straightforward process. Customer Service and Support: Access to knowledgeable customer support for both users and real estate professionals, available through multiple channels like phone, email, or live chat. Community Insights and Reviews: User reviews and insights about neighborhoods, schools, and other local amenities can provide valuable context to property listings and help users make more informed choices. Security and Privacy Features: Robust security protocols are in place to safeguard user data and privacy. This includes secure communication channels for reaching out to agents and encrypted accounts for users. Considering these features when choosing a real estate site will ensure a more comprehensive, user-friendly, and effective platform for navigating the real estate market. FAQs: Sites Like Zillow What is the best real estate website? The best real estate website depends on the user’s needs and preferences. For those seeking the most up-to-date and accurate listings directly from MLS, Realtor.com is highly recommended due to its direct access to MLS data. Redfin is another top choice, especially for those who appreciate a tech-driven approach with low fees and high customer satisfaction. Zillow remains popular for its comprehensive database and user-friendly interface, but alternatives like these can offer more tailored services or different advantages. If you’re interested in learning how to make money in real estate, it may be beneficial to utilize several sites and see which best suits your needs. Which sites are preferred by real estate professionals and why? Real estate professionals often prefer platforms with direct MLS integration, such as Realtor.com and Redfin, due to their accurate and up-to-date listings. Realtor.com has the endorsement of the National Association of Realtors, which guarantees its commitment to professional ethics and interests. Redfin is popular for its innovative approach that merges brokerage services with a user-friendly interface, enabling professionals to connect with clients both efficiently and transparently. Additionally, these platforms and apps for real estate agents offer powerful tools and analytics to help agents effectively list and market properties. What apps like Zillow focus solely on commercial real estate? LoopNet is the leading platform focused solely on commercial real estate. It specializes in listing various types of commercial properties, including office spaces, retail locations, and industrial sites. LoopNet offers comprehensive property details, market data, and tools specifically designed for commercial real estate professionals, making it an invaluable resource for those in the commercial sector. What advantages do niche real estate platforms offer over Zillow? Niche real estate platforms provide distinct advantages compared to sites like Zillow, featuring specialized listings, targeted tools, and a more focused user experience. For instance, ForSaleByOwner.com is designed specifically for the FSBO market, offering homeowners the tools and resources needed to sell their properties directly. Meanwhile, Apartments.com is geared towards renters, boasting a comprehensive database of rental properties along with useful features such as rent calculators. These platforms deliver more detailed and pertinent information tailored to their specific audiences, resulting in a more efficient and satisfying experience. How can international buyers benefit from sites like Zillow? International buyers can benefit from sites like Zillow and its alternatives by gaining access to a wide range of properties across the United States from anywhere in the world. These platforms provide comprehensive property details, including photos, videos, and neighborhood information, making it easier for international buyers to research and compare properties remotely. Some platforms also offer tools and resources tailored to the needs of international buyers, such as currency conversion, international mortgage services, and guides on buying property in the U.S., facilitating a smoother buying process. Image: Envato Elements This article, "Real Estate Sites Like Zillow: Pros, Cons, and Tips" was first published on Small Business Trends View the full article

The U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS) has issued a public health alert regarding Wegmans’s frozen fully cooked chicken breast nuggets. The alert, released on Monday, January 27, highlights concerns that the nuggets may be contaminated with extraneous material, specifically bone fragments, according to a notice on the USDA’s recall page. The FSIS says it became aware of the issue after multiple consumers reported finding such fragments in the chicken, although no injuries have been confirmed related to the product. A recall has not been issued since the product is no longer available for purchase. However, consumers may still have the chicken nuggets in their freezers, as the “best by” date is not until this summer. Details about the impacted product Product Name: Wegmans Fully Cooked Chicken Breast Nuggets Packaging: 46-oz. plastic packages labeled “Wegmans FAMILY PACK FULLY COOKED Breaded Chicken Breast with Rib Meat” Best By Date: August 26, 2025 The affected product, made exclusively for Wegmans Food Markets, was sold in the frozen food section at Wegmans locations across several states: New York Pennsylvania New Jersey Virginia Maryland Delaware Massachusetts North Carolina Washington, D.C. You can find images of the product, including labels, on the USDA website. What if I have this product in my freezer? FSIS advises customers to check their freezers and discard any affected packages. Alternatively, customers may return the product to the store where it was purchased for a full refund. If you have consumed the product and experience symptoms such as oral injury or discomfort, seek medical attention immediately. View the full article

If you’ve noticed water dripping from or pooling under your fridge, there's no need to panic (right away). There are some basic troubleshooting steps you can take to diagnose the problem, and you might even be able to fix it yourself. If your fridge is leaking, here are five problems to check for before calling a professional–and how to fix them before your trickle becomes a flood. Damaged door sealYour refrigerators has a big, rubberized gasket that seals the outer edges of the door and maintains the proper moisture inside the fridge. If it's dirty, cracked, or damaged, it can allow air to flow between the interior and exterior of the fridge, causing water to condense in the area. You can usually remove the old gasket with a Phillips head screwdriver or a hex wrench. Check online with the model number of your fridge for a compatible replacement gasket. You can install the new one by inserting it into the slot in the edge of the door and replacing the hardware that holds it on. Cracked drip panIn some cases, a cracked drip pan can be the culprit. You can check the drip pan by removing the front grill of the fridge at the bottom, usually by either unclipping or unscrewing it. The drip pan will be under the fridge, behind the grill, and will be able to slide out once the grill is free. If your drip pan is cracked, you should use your model number to look up the appropriate replacement part for your fridge, and then you can slide the replacement in and replace the grill. Clogged ice dispenserIf your ice dispenser is leaking, there's probably ice lodged in the chute; that ice will melt over time and slowly drip. If the chute is really jammed up, future ice will also become lodged inside, causing the appearance of a leak. To fix it, allow the clogged shoot to thaw for a few hours before trying to use it again. If there’s no ice in the chute, you should look for problems with the water line. Worn out water linesSometimes, your fridge's water lines can get damaged, or just wear out over time. The first step to address this problem is to look over the hoses on the back of the fridge to see if there are any visible kinks or cracks in them. Check near the valves as well to see if the connectors are snug. If you find damaged hoses or valves, you can find replacement parts for most systems online or at a hardware store. To avoid an even bigger leak, turn the water off before removing damaged tubing or undoing kinks in the line. Make sure to measure the length of hose you need to allow for adequate length when installing—and always check your connections before turning the water back on. Ice on defrost drainSometimes, ice can build up in the defrost drain of your fridge, causing moisture to find another exit. Look for the defrost drain in the bottom of your freezer toward the back to see if there’s an ice blockage. If that’s the case, you can unclog it using a mixture of two cups of hot water and two tablespoons of baking soda. Use a turkey baster to squirt your drain cleaner into the drain at the back of your appliance, and you should see the ice melt away pretty quickly. View the full article

Bird flu is forcing farmers to slaughter millions of chickens a month, pushing U.S. egg prices to more than double their cost in the summer of 2023. And it appears there may be no relief in sight, given the surge in demand as Easter approaches. The average price per dozen nationwide hit $4.15 in December. That’s not quite as high as the $4.82 record set two years ago, but the Agriculture Department predicts prices are going to soar another 20% this year. Shoppers in some parts of the country are already paying more than double the average price, or worse, finding empty shelves in their local grocery stores. Organic and cage-free varieties are even more expensive. Some grocery stores have even limited how many eggs shoppers can buy. “It’s just robbery,” said Minneapolis resident Sage Mills, who bought eggs to bake a birthday cake last week. “Eggs used to be kind of a staple food for us, but now you know, you might as well just go out to eat.” What is driving up prices? The bird flu outbreak that started in 2022 is the main reason egg prices are up so much. Anytime the virus is found on a poultry farm, the entire flock is slaughtered to help limit the virus’ spread. And with massive egg farms routinely housing more than one million chickens, just a few infections can cause a supply crunch. The problem tends to linger because it takes months to dispose of all the carcasses, disinfect barns and bring in new birds. More than 145 million chickens, turkeys, and other birds have been slaughtered since the current outbreak began, with the vast majority of them being egg-laying chickens. Cage-free egg laws in 10 states may also be responsible for some supply disruptions and price increases. The laws set minimum space for chickens or cage-free requirements for egg-laying hens. They’ve already gone into effect in California, Massachusetts, Nevada, Washington, Oregon, Colorado, and Michigan. At a Target in Chicago on Monday, a dozen large conventional eggs cost $4.49 but a dozen large cage-free eggs were selling for $6.19. Why is the virus so hard to control? Bird flu is primarily spread by wild birds such as ducks and geese as they migrate. While it is fatal to a variety of animals, those species can generally carry it without getting sick, which offers the virus a chance to mutate and thrive. The virus can be spread through droppings or any interaction between farm-raised poultry and wild birds. It’s also easily tracked into a farm on someone’s boots or by vehicle. Unlike previous outbreaks, the one that began in 2022 didn’t die out in high summer temperatures. The virus found another new host when dairy cattle started getting sick last March. That creates more opportunities for the virus to linger and spread and unlike poultry, cattle aren’t slaughtered when they get sick because they rarely die from bird flu. More than five dozen people have also become ill with bird flu and one person died since last March. Nearly all of them worked around sick animals. Health officials haven’t yet found evidence of the disease spreading from person to person. What is being done to stop the virus? Farmers go to great lengths to protect their flocks. Many poultry farms installed truck washes to disinfect vehicles entering their property and require workers to shower and change clothes before stepping inside a barn. They have also invested in duplicate sets of tools so nothing used in one barn is shared. Some poultry farmers have even invested in lasers that shoot beams of green light in random patterns to discourage ducks and geese from landing. Dairy farmers isolate any sick cattle and do additional testing before moving animals off the farm—especially if there has been a nearby outbreak or if the cows are being sent to a meat processing plant. The government is also testing milk. Future vaccines might help, but it’s not practical to vaccinate millions of chickens through shots, and other countries might refuse to purchase meat from vaccinated birds. Health officials emphasize that any sick birds or cattle are kept out of the food supply. Cooking meat to 165 degrees (74 Celsius) kills bird flu, E. coli, salmonella, or anything else. Pasteurization also kills the virus in milk. Raw milk is the only food product linked to illnesses so far. How much has the outbreak cost so far? It is impossible to know how much farmers have spent to seal barns, build shower houses for workers or to adopt other biosecurity measures. “Over the last five years, my small farm alone has spent hundreds of thousands of dollars on biosecurity,” said Minnesota turkey farmer Loren Brey. “But not only that, it’s the time daily that you’re attending to biosecurity.” The U.S. Department of Agriculture has spent at least $1.14 billion compensating farmers for the birds they have had to kill. A similar number wasn’t immediately available for how much has been spent to aid dairies. USDA spokeswoman Shilo Weir said the department also spent more than $576 million on its own response. The prices of turkey, milk, and chicken have also seen some pressure from bird flu. Mike Vickers, a manager at Sentyrz Liquor & Supermarket in Minneapolis, said he can’t even stock any organic, cage-free, or brown eggs right now and is limited instead to selling large or jumbo eggs. He understands the pain customers are feeling. “It’s the first time in my life that I’ve ever had to be kind of embarrassed on what I’m selling eggs for,” he said. “And it’s not our fault. We’re paying today $7.45 for a dozen eggs. We’re selling for $7.59. We’re making $0.14. That’s doesn’t pay the bills.” Funk reported from Omaha, Nebraska. Vancleave contributed from Minneapolis and Durbin from Detroit. —Josh Funk, Mark Vancleave, and Dee-Ann Durbin, Associated Press View the full article

We may earn a commission from links on this page. Ever wish you were a runner? Whether you want to follow in our own Meredith Dietz's footsteps and run a marathon, or just want to get a little VO2max boost with something like a Norwegian 4x4 workout, you have to get comfortable with running. You probably have some questions about how, exactly, you “become” a runner, beyond putting on shoes and going outside. Fortunately, we have answers. Here are the most important things to master in your first few weeks. Set some beginner-level goals"Be a runner" is a really vague goal, so think about what that means to you. Do you envision yourself as somebody who goes for a jog every morning? Then you'll want to work toward increasing the frequency of your running. Or do you have a goal of eventually training for a marathon? Then you'll want to prioritize increasing the length of your runs. Or maybe you want to run faster, which means you'll want to practice more speedwork. (It does not mean running every run as fast as possible.) These goals have a lot of overlap, but they still give you a direction you can follow. If you want to run every morning, make it a goal to get out for a walk or short run every day, even if it's not very long or very fast right now. If your goals are about length or speed, start building a base by working toward a 30-minute run three times a week. (And read my guide to setting fitness goals, which includes some examples for runners.) Don’t overthink itBefore you start, it’s important to know that none of your early decisions will make or break you as a runner. Even if the worst happens—let's say you pick the wrong shoes and your feet hurt—you can try again with the benefit of hindsight. You don’t even need to track your miles or follow a specific program, especially at first. While couch to 5K works for a lot of people, it’s also challenging enough that some folks find it discouraging. You may absolutely just go out and run until you feel like you need a break and then walk until you feel like running again and repeat until you feel like stopping. The more you run, the easier it gets. Over time, slowly build up to a consistent schedule. Don’t think “How hard can I work today?” but rather, “How can I use this week to set myself up for success next week?” Choose your shoesYou don’t need to shop for shoes before you start running. Any old sneakers can carry you a few miles, as long as they’re reasonably comfortable. It’s OK to plan a short loop—running around the block, for example—so you can bail if your shoes turn out to be uncomfortable. As you get into the habit of running, you’ll want to buy a pair of shoes that you don’t use for anything else. While there are lots of different types of running shoes at many price points, and just as many opinions on who should wear what, the bottom line is this: whatever feels good when you run is the right shoe to wear. To maximize your chances of finding the perfect shoes, go to a store that specializes in running—not athletics in general, but running. Fleet Feet is one chain, and there are plenty of independent running stores, too. The best thing about running stores is that most will accept returns, even if you’ve run a few miles and decided the shoes you bought aren’t right for you. There are also online shops that will let you return shoes that you've run in, so go with one of those. Brooks, Hoka, and Nike are just a few on the list. Too hard to pick? You can't go far wrong with one of these. Think of it as me flipping a coin and picking for you: Brooks Glycerin 20: Men's, women's Asics Gel-venture 8: Men's, women's Nike Pegasus 39: Men's, women's Or if you want to literally follow in my footsteps, I've been on a Nike Downshifter kick lately. Our resident marathoner Meredith swears by the Brooks Ghost. Make a planYou don't need a detailed program to get started, but I know you probably have questions about what a running routine should look like. Here are the answers, as they apply to beginners. (Feel free to add more mileage once you feel comfortable with the basics.) How long should I run? A good beginner run or run/walk is 20 to 30 minutes. If you can't run that long, can you walk that long? Start sprinkling in some short jogs during your walk. How often should I run? Three times a week is good to start. It will be hard to make progress on less than that, so if you can only manage once or twice a week right now, aim to eventually add at least one more day. Do I need to take rest days? If your runs make you feel sore, tired, or achy, put a rest day after each one. (You can do other exercise on those "rest" days, just not running.) Once your body adapts to the new routine, it's fine to run on back-to-back days. Once you're in the groove, it's OK to run every day as long as you do are a mix of easy and hard runs. The easy runs are your "rest" from the hard ones. What if I can only run a few minutes? Don't worry, any mix of running and walking still counts as a "run." When it comes to beginner programs, couch to 5K has helped a lot of people get into the habit. It mixes walking and running, with a goal of getting you in shape to run five kilometers (about three miles) within nine weeks. That said, it isn't the perfect beginner program for everybody, and you don't have to start with this type of program if it's not speaking to you. You can just go out and run. Pick out your clothesAs with shoes, your best beginner’s gear is whatever you already have. Grab comfortable workout clothes—say, shorts and a tank top if the weather is warm. On a cool day, you might want leggings or sweatpants along with a long-sleeved t-shirt. In the rain, add a baseball cap. In general, you’ll want to dress on the cooler side so you’ll be comfortable once your body heats up. We also have a temperature-by-temperature guide to winter running. When you’re ready to buy clothes specifically for running, make sure you have at least two outfits (so you don’t have to do laundry every time you run) and aim for comfortable clothes. Synthetic fabrics (or washable wool) are great at wicking sweat, but cotton clothes will work in a pinch. The advantage of the synthetics is that they won't get soggy, but please remember to rinse them out after your workout to prevent the dreaded gym bag stink. You can pay a ton for high quality workout gear, but there are great bargains to be had at discount stores. And if you’ve grabbed something from the back of your closet that seems to be working just fine, there’s no need to replace it if it keeps you happy. Don’t overcomplicate your clothes, despite what athletic gear marketing may tell you that you need. If your anatomy requires a sports bra, be aware that this can be a tricky thing to shop for. The same bra that works fine for yoga or cycling may not be up to the task. In general, look for a wide band and wide straps, full coverage cups, and a snug fit. If you're having trouble finding what you need in stores, try Panache or Shefit. Plan your routeIn theory, you can run anywhere. In the real world, though, not everyone has a perfect running route just outside their door. Strava's mapping tools are a great way to find or create a great running route, so start there if you're unsure of the best places to run in your area. You can also get a workout without roaming. Schools often have a running track that is open to the public at least some of the time; it’s perfect for intervals and other speedwork. And if you have access to a gym, don’t forget the treadmill. It can get boring, but mental tricks like quarter-mile checkpoints can help to keep your attention until you finish your run. Treadmills are great in bad weather, too, and parents take note: it’s a lot easier to drop your kids off at the gym’s babysitting room than to find a way to drag them with you on an outdoor route. You don't need a watchYou may want a smartwatch to track your runs and other workouts, but you don't need one to actually get started. Phone apps can track your distance well enough to do the job, but runners were doing their thing for centuries before phones or watches were invented. Put in the time, and your body will recognize the progress, whether or not you have an app giving you specific numbers on it. That said, if you want to use a watch, I won't stop you. All the major smartwatches have some kind of running mode, and we have a rundown of some of the better running watches here. It's hard to beat the Garmin Forerunner 265, in my opinion. Garmin Forerunner 265 Running Smartwatch, Colorful AMOLED Display, Training Metrics and Recovery Insights, Black and Powder Gray $427.96 at Walmart $449.99 Save $22.03 Shop Now Shop Now $427.96 at Walmart $449.99 Save $22.03 Make it a habitYour first few runs should be focused on just surviving with a smile. Once you start to build a habit, though, it helps to set some clear goals for yourself, and make a long-term plan that will help you get there. As you progress on your running journey, you’ll want to practice running fast, learn the importance of running slow, and consider when you might be ready to run your first race. These milestones will come in time, so don’t rush them, but they’re all great challenges. Making sure you stay safe is also important. Your legs take thousands of steps even on a short run, and all that repetition adds up. Runners are prone to overuse injuries if we run too much before our bodies are ready for it. The rule of thumb is to increase your weekly mileage by no more than 10 percent at a time. For example, going from 10 miles last week to 11 miles this week is fine, but 10 to 20 is asking for trouble. In truth, you don’t have to be super strict about the exact percentage, but make sure that you work your way up little by little. View the full article

Need a little convincing about the importance of email marketing? Seventy-eight percent of online business marketers have seen a bump in email engagement over the last year. That’s a good enough reason to read this blog post on how to start an email list. Let’s jump right into starting and creating that list, shall we? How to Start an Email List in 10 Simple Steps Starting a good email list is the first step to a successful email marketing campaign. Put one together using the following steps. Step 1. Understand Your Target Audience Making sure your emails are targeted to the right people is critical. Tracking your email list analytics can help. If you already have an email list and customer base, take a look at the demographics of new subscribers. Checking your competition’s social media posts works, too. Also, you can ask for direct feedback through interactive polls or surveys on your website and social media platforms. This action will help you understand your audience’s evolving preferences even better. Step 2. Create a Website Website visitors are a good source when you’re starting an email list. An opt-in form on landing pages can land email addresses to add. Add a call to action at the bottom of each landing page. That’s a good resource for your listing-building efforts. A website is a great email marketing launch pad. Don’t forget to add social media buttons that promote social sharing. Step 3. Choose an Email Marketing Service An email service provider is another good tool for email list building. A good email marketing platform needs to have certain features. They should: Segment email addresses into groups to tailor your messaging for different audience demographics, improving engagement and response rates. Provide email marketing automation, which allows you to send personalized bulk emails to any email list. Let you create newsletters as part of your advertising campaigns. And make it easy for people to sign up. Post links on social media where possible. There’s more advanced stuff, too. But those are the basics when building an email list. Constant Contact offers social media tools like Facebook ads. Great for email marketing Drip is another excellent email service provider. They offer outstanding integration for landing page builders like WordPress. And easy to add opt in form choices. Mailchimp has a free plan. But these kinds of free resources don’t have advanced stuff that’ll make a difference, like in-depth segmentation. Still, it is a trusted name to build your email list and get started with email marketing. Step 4. Set Up Your Email Marketing Account There are a few email marketing steps to work through. Remember, you can use a Gmail account with an email list. Check out the add-on. Collect your contacts for your email list. If you don’t already have an email list, create signup forms on your website or landing page. Collect emails and put them into separate lists. Add the contacts to your account. Upload them from a spreadsheet or import them from Outlook or Gmail. Step 5. Craft a Tempting Offer Having a great email list is one thing. But you need to get people to sign up. Here are some good lead generation offers that work for email marketing. A Free eBook. People love totally free stuff. This is a good incentive for opt-in forms. Adding a compelling description of what the eBook covers can increase its appeal, making it an irresistible offer for visitors. A link to an offer works well on a landing page to bump up your email list. A Sneak Peek. A link to a document works. Or a video. Don’t forget a call to action like “Sign up to see the rest.” That’s an incentive to boost email list numbers. Offering a preview of exclusive content can entice users to leave their email for full access. Show off Subscribers. You’ll get more people to sign up when you tell them how many subscribers you have in your email list. Highlighting the community aspect can encourage new subscribers by showing them they’re joining a larger group of interested individuals. Dangle Valuable Content. Be specific with your message. Give away tips and deals, savings, and ‘how-tos’ when they sign up for your email list. Tailoring this content to your audience’s needs enhances its value and the likelihood of sign-ups. Use Pop-Up Forms. There are several types. Exit pop-ups, drop-downs, slide-ins. Use exclusive discounts to make these attractive. Crafting a clear and concise message on these forms can significantly improve conversion rates. These are all great lead magnet tools that get subscribers to sign up for your email list. Read More: how to build an email list Step 6. Create Your First Email Any good email list starts with the first one you create. The following are some good rules of thumb to ensure its growth and effectiveness: Good email list building begins with crafting an engaging subject line. Don’t use clickbait titles, as they often disappoint readers and damage trust. Keep paragraphs short. This makes your emails easier to read, especially on mobile devices, where most people check their email. Short paragraphs help maintain the reader’s interest and make your content more digestible. Use visuals. Images, infographics, and videos can enhance your message, making it more engaging and memorable. Be sure to balance text and visuals to keep emails quick to load and easy to navigate. Don’t forget to use bullet points. They help organize information clearly and concisely, making it easier for your readers to scan the email and absorb the important points. Using a Gmail account? Consider linking to social media sites like Facebook. This not only broadens your reach but also encourages more interaction with your content. Integrating social media can significantly amplify the impact of your email campaigns. Keep an eye on ad metrics, like the click-through rate. This will help you understand what resonates with your audience, allowing you to refine and improve your strategies over time. Step 7. Create an Email Sign Up form An effective opt-in form is the springboard for successful marketing emails. Adding customer testimonials or success stories to your signup page can greatly increase trust and subscriptions. Create a standalone landing page with unique URLs for a bigger email list. Transparency on a signup form is respectful. Tell customers what you’ll be sending them and when. These are a foundation for email marketing. And a great way to take advantage of organic traffic. Step 8. Place Sign Up forms and Links Throughout Your Website Successful email marketing also needs a plan. An autoresponder sequence sends out emails automatically. Static forms like a blog post will increase your conversion rate. Potential customers like to learn something. Use Pop-ups with links to subscribe to them on a landing page. #subscription forms work, too. Here are some that will bump up your email list. WordPress offers plugins specifically designed for landing pages. Utilize these tools to share links that can enhance your organic search results and help you grow your email list. Generate subscribers to your email list with OptinMonster. Step 9. Collect Email Addresses Developing a strategy for collecting email addresses is fundamental. Ensure ethical practices by being clear on how you’ll use their information, emphasizing the value of consent and transparency. Do the following to enhance your collection strategy and engage a wider audience: Get more subscribers on your Facebook business page with a signup form. Facebook Ads work to build an email list. Target ads by demographics. Another advantage of Facebook page marketing. Free Tutorial Videos. These work on social media platforms like YouTube. Get more email subscribers by showing off your goods and services this way. Put a link on a landing page. Importantly, be careful when you build an email list. The General Data Protection Regulation (GDPR) doesn’t apply in the USA. But there are state and federal regulations. Step 10. Have an Email Content Plan An email list that works has an email marketing content plan backing it up. This post has gone through everything you need. From setting up an account to devising offers and finally collecting email addresses. Remember to use social media to full advantage. An effective email list relies on a carefully crafted and robust email marketing content plan. This includes creating a content calendar for your email campaigns, which is a strategic approach that helps organize your content strategy. Such a calendar ensures a consistent and relevant flow of communications to your audience, keeping them engaged and informed. By planning your content in advance, you can align your email marketing efforts with your overall marketing objectives, ensuring each message is timely, targeted, and valuable to your subscribers. Steps to Start an Email ListDescription 1. Understand Your Target AudienceIdentify and analyze your target audience to ensure your emails are tailored to the right people. 2. Create a WebsiteBuild a website with opt-in forms and clear calls to action for collecting email addresses. 3. Choose an Email Marketing ServiceSelect an email marketing platform with features like segmentation, automation, and easy sign-up. 4. Set Up Your Email Marketing AccountSet up your email marketing account, import existing contacts, and organize them into lists. 5. Craft a Tempting OfferCreate attractive lead generation offers such as free eBooks, sneak peeks, or exclusive content. 6. Create Your First EmailCraft your first email with an engaging subject line, concise content, visuals, and bullet points. 7. Create an Email Sign-Up FormDesign effective opt-in forms and landing pages to encourage visitors to subscribe. 8. Place Sign-Up Forms and Links on WebsiteStrategically place sign-up forms and links throughout your website, including pop-ups and plugins. 9. Collect Email AddressesDevelop a strategy to collect email addresses from sources like your website, social media, and ads. 10. Have an Email Content PlanPlan and create engaging email content, and leverage social media for marketing and promotion. What is an Email List? Now that you understand how to start an email list let’s explore it further and discuss its significance. First, what exactly is an email list? It is a compilation of addresses collected from email subscribers who choose to sign up. An email list serves as the cornerstone of effective email marketing campaigns. Furthermore, having an email list sign-up strategy is vital. Why an Email List is so Important Email list building is essential for businesses to cultivate relationships with their target audience. It is one of the effective interactive elements available. Here are a few reasons why gathering email addresses is crucial. You Want To Sell Stuff Online businesses want to sell their products and services. A good way to do that is to send an email right to an existing subscriber’s inbox from your email list. You’re Creating Relationships Email is a great way to engage new subscribers. And existing subscribers, too. It’s extremely easy for them to reply and start a conversation. Another reason to build an email list. Getting your customer service team involved works, too. You’re Building Trust Marketing emails build trust. Prospects on your email list feel like they’re having a private conversation. And they’re comfortable about asking questions through this marketing channel on social media. You Own These Mailing Lists E-commerce businesses create and maintain their own email lists. In contrast, other marketing channels, such as social media, may alter their policies, and ultimately, they own your followers. Reasons for Email List ImportanceDescription You Want To Sell StuffEmail lists enable direct marketing to existing subscribers, promoting products and services. You're Creating RelationshipsEmail is a personal and engaging way to interact with both new and existing subscribers, fostering relationships. You're Building TrustMarketing emails help build trust as subscribers feel they're having private conversations and can ask questions. You Own These Mailing ListsUnlike other marketing channels, email lists are owned assets, providing control and stability in communication. The Power of Email Marketing Metrics Understanding and utilizing email marketing metrics is crucial for optimizing your email campaigns. Here are some key metrics to track and their importance: Open Rate: Measures how many recipients opened your email. It indicates the effectiveness of your subject lines and email timing. Click-Through Rate (CTR): Measures the percentage of recipients who clicked on links included in your email. This metric is useful for assessing the relevance and engagement of your content. Conversion Rate: Shows the percentage of email recipients who completed a desired action, such as making a purchase. It measures the email’s effectiveness in driving conversions. Bounce Rate: Identifies the percentage of emails that couldn’t be delivered to recipients’ inboxes. High bounce rates may indicate issues with your email list quality. Unsubscribe Rate: Measures the percentage of recipients who opted out of receiving your emails. It’s essential for monitoring email list health and content relevance. Email List Growth Rate: Tracks how fast your email list is growing. A healthy growth rate ensures a continuous influx of potential customers. Revenue per Email: Calculates the revenue generated from each email campaign. It quantifies the financial impact of your emails. Spam Complaint Rate: Measures how many recipients marked your email as spam. High spam complaint rates can harm your sender’s reputation. Forward Rate: Indicates how many recipients forwarded your email to others. It reflects the shareability and value of your content. How much does it cost to start an email list? Email marketing isn’t costly. The typical expense for an email list falls within the range of $200 to $300.00 for 1000 addresses and names. A Business to Business email list ranges from $300.00 to $1000. That’s roughly $0.20 for each address on an email list. Highly segmented lists go for $0.75 each. Image: Depositphotos This article, "How to Start an Email List" was first published on Small Business Trends View the full article

Workers at a Whole Foods Market in Pennsylvania voted to unionize on Monday, becoming the first group of employees to pull off a labor win at the Amazon-owned grocery store chain. Employees at the Philadelphia store cast 130 votes—or about 57% of the ballots cast—in favor of joining a local chapter of The United Food and Commercial Workers International Union for the purposes of collective bargaining. According to the National Labor Relations Board, which oversaw the election, 100 workers rejected the motion. “This fight is far from over, but today’s victory is an important step forward,” said Wendell Young IV, the president of UFCW Local 1776. “We are ready to bring Whole Foods to the bargaining table to negotiate a fair first contract that reflects the workers’ needs and priorities.” The results mark the first successful entry of organized labor into Amazon’s grocery business, which includes Whole Foods, Amazon Fresh and the Amazon Go convenience stores. Amazon, which purchased Whole Foods in 2017 for $13.7 billion, has tried to fend off organizing efforts in its stores as well as by delivery drivers and warehouse workers. Nearly three years ago, Amazon warehouse workers in the New York City borough of Staten Island voted to be represented in labor negotiations by a fledgling union that has since affiliated with the Teamsters. But Amazon has refused to come to the bargaining table. Employees at the Whole Foods store, located in the center of Philadelphia, started organizing early last year, Young said. They teamed up with UFCW Local 1776 in the late summer, and in November petitioned the National Labor Relations Board to hold an official election. The local union said the store workers hoped a successful vote would help them secure higher wages, more affordable healthcare coverage, childcare support, greater work-life balance, and better working conditions. In a statement after the votes were counted Monday night, Whole Foods said it “is proud to offer competitive compensation, great benefits, and career advancement opportunities to all Team Members.” “We are disappointed by the outcome of this election, but we are committed to maintaining a positive working environment in our Philly Center City store,” the company added. The company said it provides store employees with a competitive average hourly wage and other benefits, such as 401(k) plans and “on-demand” mental health support. It did not disclose its average hourly rate, but some online job postings show store employees can earn $16 per hour or higher. After the union filed the election petition, workers at the Philadelphia store were given free snacks, and the company repainted their break rooms, according to Young. Earlier this month, UFCW Local 1776 filed unfair labor practice charges with the NLRB against the company, accusing it of firing one worker in retaliation for union activities and alleging that supervisors told employees they would get paid more if they rejected the union bid. Whole Foods disputed the worker was fired in retaliation. The union has also accused Whole Foods of withholding region-wide wage increases from employees at the Philadelphia store because of the union activities. The company acknowledges it did not offer wage increases to workers at the store, even though it did so at a number of other stores as part of a quarterly review. Whole Foods maintains it would have been illegal to make wage adjustments in the lead-up to the union election, an argument Young disputed. The company said it was delaying the pay bumps until after the election to avoid the appearance of trying to influence the vote with raises. Seattle-based Amazon has resisted union organizing efforts by its workers. Amazon delivery drivers went on strike in a handful of U.S. cities before Christmas to exert pressure on the the company to recognize them as unionized employees or to meet demands for an inaugural labor contract. Workers at an Amazon warehouse in North Carolina are scheduled to vote next month on whether they want to be represented by an upstart union called Carolina Amazonians United for Solidarity and Empowerment. The retail giant has challenged the structure of the National Labor Relations Board in court. Amazon accused the federal agency of tampering in the 2022 union election at the Staten Island warehouse, in part by bringing a lawsuit against the company to reinstate a fired organizer close to when voting began. —Haleluya Hadero and Lisa Baumann, Associated Press View the full article

Tax season is now open, and the last thing you want to do is pay money to, well, prepare your return and pay your taxes by April 15. Thankfully, more taxpayers are eligible to file their taxes for free this year thanks to the expansion of the IRS' new Direct File program alongside its long-standing (but income-capped) Free File partnerships. Here are all the ways to file your taxes for free in 2025. IRS Free FileIRS Free File is one of several free filing options provided by the IRS. With Free File, you complete your tax return using guided software via a partner site, which then e-files it with the IRS. Most commonly used federal tax forms and schedules are available through Free File. However, your adjusted gross income must have been $84,000 or less in 2024 to be eligible for this option. If you do qualify for Free File, go directly through the IRS website—you'll see a list of trusted third-party preparers with their eligibility criteria, or you can use the guided tool to find the best option for your situation. Note that some IRS partners will also file your state return for free, while others charge an additional fee. IRS Direct FileThe IRS piloted a new free tax filing option last year, and that program is now more widely available for completing your 2024 return. Direct File is a guided software program offered by the IRS (rather than through a third-party preparer), and unlike Free File, it does not have any income limits. However, to use Direct File this tax season, you must have lived and worked in one of the following 25 states for all of 2024: Alaska Arizona California Connecticut Florida Idaho Illinois Kansas Maine Maryland Massachusetts Nevada New Hampshire New Jersey New Mexico New York North Carolina Oregon Pennsylvania South Dakota Tennessee Texas Washington state Wisconsin Wyoming If your state is listed, be sure to check the specific residency and filing requirements. Direct File has a few other limitations: It only accepts a handful of income, credit, and deduction types, so if you report business or rental income, itemize your deductions, or have a more complex tax situation, you won't be able to use the program. Direct File also does not include state filing—it will prompt you to a different tax prep tool once you complete your federal return. You can get started with Direct File on the IRS website by logging in with your ID.me account (or creating one if you don't have one already). This year, the IRS will also import your tax information to autofill your W-2 and other forms. Other ways to file your taxes for freeIf you make too much for IRS Free File and live in one of the 25 states not covered by Direct File, you may still be able to file your taxes for free. Free Fillable Forms: This option is just like it sounds. You enter your information into the IRS' fillable forms using the provided instructions and file the return yourself. There are no income limits for Free Fillable Forms, but it does have limited guidance, and state returns are not included. You will still need to create a Free File account. Commercial tax software: If your taxes are relatively simple, you can go through tax preparation companies like TurboTax and H&R Block without paying any fees. Cash App Taxes is another free option. Note that these companies also have paid services, so make sure you understand what you are signing up for. Volunteer tax prep help: The IRS offers free tax prep support for eligible taxpayers through the Volunteer Income Tax Assistance (VITA) and the Tax Counseling for the Elderly (TCE) programs. Taxpayers who make less than $67,000 per year, who have disabilities, or who have limited English proficiency qualify for VITA, while TCE supports those who are age 60 and older. Enter your zip code into the locator tool to find volunteer tax prep options in your area. MilTax: MilTax offers free tax preparation and filing for eligible military members, including up to three state returns. View the full article

Humility is one of those traits everyone claims to love, but few actually want to practice. In other words, we love interacting with humble people, more than making the effort to come across as humble with others. The reasons for this are well-documented by science, and boil down to: Humans are generally prone to overestimating their skills and abilities, and thinking more highly of themselves than they should We are afraid that exposing our limitations and self-doubt (assuming we are capable of self-awareness in the first place) may weaken our reputation with others There is a temptation to brag or show off in order to persuade others that we are talented even when we are not—people often mistake confidence with competence And yet, there is both a high cost to being perceived as arrogant (when your displays of confidence exceed or surpass your apparent competence), as well as substantial benefits to being perceived as humble (when your actual abilities seem to surpass your self-perceived or self-reported abilities). Research shows that humble people are seen as more trustworthy, better team players, and even more effective leaders. That’s reason enough to consider toning down the self-promotion—even if your inner ego is doing push-ups in the mirror. Importantly, what matters most is not what you think of yourself, but what others think of you: for instance, we all get hired, fired, promoted, and demoted based not on our self-views, but those of others. So, no matter how much you love yourself and your talents, you should consider the multiple upsides to coming across as humble, even if it means fake in it strategically. Here are some tips on how to do this: Master the Art of Self-Deprecation Humor is your best friend here. Casually drop self-deprecating remarks like, “Oh, I had no idea what I was doing at first,” when someone praises your work. Bonus points if you roll your eyes for comedic effect. But beware: Overdoing it makes people think you’re fishing for compliments. Keep it subtle, like adding salt—not dumping the shaker. Why it works: Studies suggest that self-deprecating humor makes people appear more likable and approachable. Translation? Crack the right joke, especially with yourself as the target of your joke, and people will forget or ignore how much you love yourself. Play the ‘curious newbie’ card Even if you’ve been doing something for years, act like you’re still learning. Say things like, “I’d love to hear how you’d approach this,” or, “What would you do differently?” This doesn’t mean you actually have to take their advice, of course. Why it works: Humble people are seen as more open to learning, which is a highly attractive quality (source). Indeed, because being in learning mode is the opposite of being in performance mode, you will likely project a humble image when you display curiosity and a hungry mind. Downplay your success without humblebragging There’s a fine line between “Oh, it was nothing” and “Ugh, I can’t believe I have to accept another award!” To avoid looking insufferable, acknowledge praise but pivot quickly: “Thanks! The whole team made it happen.” Why it works: Studies on modesty reveal that sharing credit makes you seem more collaborative. Plus, you get bonus points for being a “team player,” even if you secretly know you carried the whole thing. Consider that many managers and leaders, including those who succeed in corporate environments, specialize in playing the credit and blame game, so they take credit for other people’s work and blame them for their own mistakes. It is advisable to do exactly the opposite, and you will be admired for your humility. Praise others (even when you’re dying to take credit) Want to look humble? Shower others with sincere compliments. “You were amazing during that pitch!” or “Your input made all the difference.” Even if you did the heavy lifting, let someone else bask in the spotlight for a change. Why it works: Complimenting others increases likability. And when you make others feel good, they’re less likely to notice your secret thirst for glory. Just focusing on others rather than on yourself will likely create a reputation for being humble, because there is a fundamental tension between putting yourself at the center of the universe, or ignoring others altogether. As the saying goes, “humility is not thinking less of yourself—it’s thinking of yourself less.” Listen, listen, listen (it will help you to shut up) Despite the common misconception that those who speak often, tend to have interesting or important things to say, the inability to shut up signals mostly poor social skills, a disinterest in others, and indeed self-importance (which is the opposite of humility). Resist the urge to hijack the conversation with, “oh, that reminds me of when I . . .”; and the temptation to think that everyone is desperate to hear your unsolicited views and opinions. Why it works: Active listening signals humility and respect. It also keeps you from blurting out that story about how you saved the day (again). Human beings have a pervasive interest in themselves, especially relative to others, which highlights the opportunity: instead of competing for attention with others, pay attention to them—and if they are not interesting, at least pretend. Unsurprisingly, scientific studies show that listening is a sought-after skill, and an underrated dimension of career potential. Admit small flaws strategically We are generally too busy thinking about how we can impress others to showcase our vulnerabilities, but this is one of the best ways to cultivate a humble image. You can avoid this by dropping minor confessions like, “I totally forgot about that deadline last week—thank goodness for my reminders!” This humanizes you without damaging your credibility. Just don’t overshare to the point where people start wondering why you’re still employed, or whether you have severe imposter syndrome. Why it works: Research shows that owning up to mistakes makes you seem relatable and trustworthy. It will help you to connect with others by displaying your vulnerabilities, which creates a reputation for being real, genuine, and human, all of which is valued by others. In short, pretending to be humble doesn’t make you a fraud—it makes you smart, provided you have the emotional and social intelligence to pull it off. Actually, just trying to manage impressions by displaying a humble or modest version of your persona, and ensuring that your public self is as likable as possible, is indicative of a high EQ. By strategically toning down your ego, you can unlock multiple benefits, such as stronger relationships, greater influence, and less annoyed coworkers. To be sure, if you fake humility long enough, it will become not only a habit, but a distinct feature of your reputation and personality: It is much better to think of yourself as arrogant when everyone sees you as humble, than the other way around. View the full article

Back in 2015, the Chicago Bears told Brandon Marshall no. The personable All-Pro receiver had been appearing as an analyst on Showtime’s Inside The NFL on his days off during the previous season, but new Bears management weren’t going to allow it. “Right then, I knew I wouldn’t be a Bear anymore,” Marshall told CBS in 2016. “Because I think that the business of the NFL is growing every single day, and players are being told to stay in a box and just play football, and we’re missing out on a lot of opportunities, not only to grow as men and businessmen but to experience different things.” A lot can change in a decade. This week, the NFL is announcing a new initiative with YouTube called Access Pass for Legends. The new program builds on the success of the original Access Pass, launched in 2023, which garnered over 200 million views by partnering with YouTube Creators. Now the league is using it to empower NFL Legends, starting with Marshall, to help build their YouTube presence using official NFL footage. Other former NFL players like Cam Newton, J.T. O’Sullivan, and Kurt Benkert are also joining the initiative, in what the league sees as a transformative step in athlete-driven content creation. Marshall says that it’s an important step to allow NFLers access to official footage and be able to tell their stories around it. “Now, the same guys that helped build the game are now in position to have this access, go on YouTube and build a business,” Marshall tells Fast Company. “That is the biggest win, being able to tell stories from a different perspective. It’s going to be exciting to see how some of our legends take advantage of this program.” Ian Trombetta, the NFL’s senior vice president of social, influencer, and creator marketing, says Marshall was the obvious choice to kick off the YouTube Access Pass for Legends. “His deep understanding of how to create engaging content along with his unique ability to connect with new audiences has helped set a standard of what athletes can achieve off the field,” says Trombetta. “Brandon is a pioneer in the space and his success celebrates the legacy of the game while also building a bridge to future generations.” Next Evolution When the NFL first launched its Access Pass program in 2023, it invited a select group of content creators and influencers to craft original content using the NFL’s officially approved footage. Since then, the league has evolved its approach to the creator economy, which Goldman Sachs has speculated will hit about $480 billion by 2027. In its first year, the Access Pass program generated more than 153 million total impressions, and more than 46.5 million views for the NFL, according to Whalar. At the same time, the growth of NFL players—current and retired—starting podcasts has gained significant momentum over the past few years. Taylor Lewan, cohost of the popular Bussin’ with the Boys podcast, started his while still playing with the Tennessee Titans back in 2019. Marshall started his I Am Athlete podcast soon after retiring that same year. As podcasts become more video oriented, and the level of content created more complex, Marshall says former players deserve more access and opportunity to use footage and partner with the league. “We’re talking about guys who played the game, who worked their tail off to help build an organization, to add more value to a team or the league,” he says. “Why wouldn’t our teams and our leagues embrace us to tell those stories?” Trombetta says this new program is a natural evolution of the league’s work with creators. “NFL players and legends are no longer just seen as athletes but as creators and storytellers with valuable perspectives on the game that increasingly have a home on YouTube,” says Trombetta. “‘Access Pass for Legends’ reflects this evolution by giving NFL icons additional tools to build their own media businesses.” Angela Courtin, YouTube’s vice president of connected TV and creative studios, also sees this as a step in further elevating this new genre of sports media. She says this is about “empowering these athletes to take control of their narratives, build powerful brands, and transition into successful media moguls in their post-playing careers. For us, it’s about equipping them with the tools and platform to connect with fans on a whole new level and forge their own paths in a new era of entertainment.” This is Marshall’s ultimate goal. “When it’s all said and done, people are going to say, ‘Man, I know I love the company you built, not necessarily the legacy you left on the field.’” Just remember that these are former pro athletes, and the competitive fire doesn’t go away, if just shifts to a different playing field. “Cam Newton is my brother, and we have a great relationship,” says Marshall. “But I do not want to give Cam Newton all of my secrets, because I want to kick his butt on YouTube.” View the full article