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Fast-fashion clothing chain Forever 21 is reportedly getting ready to shutter hundreds of locations as it considers filing for Chapter 11 bankruptcy protection. If it does, it would be the second wave of mass store closings and second bankruptcy that the chain has undergone in less than six years. Here’s what you need to know about Forever 21’s reported closures. Forever 21 may close 200 stores—or all of them This week, Bloomberg reported that Forever 21 may close 200 locations in the United States as part of a potential second bankruptcy process that the retailer is considering. If Forever 21 can’t find a buyer during the bankruptcy process, the chain would reportedly close all of its remaining U.S. stores. The situation mirrors what’s been happening with the fabric-and-crafts chain Joann, which is in the process of trying to find a buyer and may be forced to go out of business if it is unsuccessful. A count on Forever 21’s store locator tool reveals that is has 359 stores in the United States. Forever 21’s intellectual property is owned by brand management firm Authentic Brands Group, while its operations are run by Catalyst Brands, a joint venture operated by retail group SPARC and, as of this month, JCPenney. Catalyst Brands owns other retailers including Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand, and Nautica. Last month, it said publicly that it was “exploring strategic operations” for Forever 21. Fast Company reached out to Forever 21 and Catalyst Brands for comment. Catalyst Brands has not confirmed that it will initiate bankruptcy proceedings for Forever 21. In a statement provided to Bloomberg, the company said, “Forever 21’s operating company, which is the brand licensee in the US, continues to explore strategic options, including a potential sale, while also reducing costs and optimizing its store footprint. The efforts are ongoing and no final decisions regarding the outcome of the process have been made.” Forever on the brink Forever 21 has been struggling for years with slowing sales, a weakening brand image, and increased competition from online retailers. In September 2019, the chain filed for Chapter 11 bankruptcy protection. At the time, the company said it would be closing about 350 of its 800 stores worldwide. Less than six months later, it was announced that two of Forever 21’s biggest landlords, Simon Property Group and Brookfield Property Partners, were teaming up with Authentic Brands Group to buy the struggling chain for $81 million. But since then, Forever 21 has continued to face existential pressures, including declining foot traffic and the rise of online fast fashion retailers like Temu and Shein. In 2023, Forever 21 entered a partnership with Shein that allowed its clothes to be sold on the Chinese shopping platform and saw Shein’s clothing being sold in Forever 21 stores. Still, the partnership doesn’t seem to have been enough to turn Forever 21’s fortunes around. Shein is more popular than ever, while Forever 21 still continues to struggle with much of the same pressures it has for years. Forever 21 did not respond to a request for more information about a potential bankruptcy timeline or which locations might be closed. We will update this post if we hear back. However, as Bloomberg notes, if Forever 21 does file for bankruptcy and go out of business it will not affect Authentic Brands Group’s ownership of the brand’s IP. The publication reports that Authentic already plans to license the Forever 21 brand to other parties. View the full article

Do you have a knack for crafting handmade items? Have you always dreamed of turning this passion into a profitable venture? You’re in the right place. You can combine your skills and ambition to create an array of handmade items to sell. From personalizing interiors with your unique crafts to making someone’s day with a bespoke gift, your handmade creations can have countless uses and buyers. Why Should You Make and Sell Crafts? Selling handmade items is a great way to start your own craft business. Of course, establishing a business is always a nerve-wracking endeavor, but there are a variety of solid reasons why you should make and sell crafts, including: Independence – When you start your own handicraft business, you get to be your own boss. As the business owner, you make the decisions and decide when and where you want to make and sell your crafts. Monetization – By making and selling crafts, you can earn money from the skills you already have and turn a profit from what was once a hobby. Low Stress – Since you control your own craft business, you won’t have the stress of a commute, a demanding boss or even laundry since you can work from home wearing lounge clothes or pajamas. Supplemental Income – You don’t have to quit your day job to start selling handcrafted goods. Your craft business can also be a side gig that helps supplement your primary income. Sharper Skills – As you develop your own business selling handmade items, you can further enhance your skills or even learn new ones through online courses and workshops. READ MORE: 50 Craft Business Ideas Top Handmade Things to Sell for Profit Before we get into the details of making and selling these handmade items, let’s start with a quick summary. The table you’re about to see shows the main skills you need, the materials you should have, where you can sell, and how much money you could possibly make for each of the 20 handmade things. It’s like a guide, helping you see the bigger picture as you choose which handmade product fits best with what you can do and what you have. #ItemSkills RequiredMaterials NeededPotential MarketplacesProfitability Potential 1Handmade JewelryJewelry makingBeads, wire, pendantsOnline and local marketplacesHigh 2SoapSoap makingSoap base, scents, essential oilsOnline stores, craft fairsMedium 3T-shirtsGraphic design, fabric decoratingT-shirts, fabric decorating suppliesOnline marketplaces, local eventsHigh 4Subscription BoxesCuratingVaries based on box contentOnlineHigh 5Pet ProductsVaries based on productVaries based on productOnline and local marketplacesHigh 6Wall ArtPainting, printmakingCanvas, paint, printing suppliesOnline stores, local galleries, craft fairsMedium 7Tote BagsSewingFabric, sewing suppliesOnline and local shopsMedium 8Wooden ToysWoodworkingWood, woodworking toolsOnline and local marketplacesHigh 9Home DecorCraftingMason jars, canvas, ribbon, etc.Etsy, online and local shopsMedium 10SculpturesSculptingClay, sculpting toolsOnlineMedium 11DollsDoll makingFabric, fiber, plasticOnline and local shopsMedium 12Hair AccessoriesCraftingVarious crafting suppliesOnlineLow to Medium 13ScarvesKnitting or CrochetingYarnOnline and local marketplacesLow to Medium 14PillowsSewingFabric, sewing suppliesOnline and local marketplacesMedium 15HatsKnitting or fabric craftingYarn, fabricOnline and local marketplacesMedium 16FurnitureUpholstery or woodworkingFabric, wood, toolsOnline and local marketplacesHigh 17BlanketsQuilting, knitting, sewing, crochetingFabric, yarn, quilting materialsOnline and local marketplacesMedium 18CandlesCandle makingWax, wicks, fragrance oilsOnline and local marketplacesMedium 19PinsCraftingMaterials for pinsOnline and local craft fairsLow to Medium 20RugsWeavingRug materialsOnlineMedium When you’re ready to turn your hobby into a thriving small business, you just need a craft idea and supplies to sell handmade products online or at local craft fairs. Check out the following handmade things you can sell for profit: Handmade Jewelry You can easily create your own handmade jewelry by simply stringing beads onto wire to design bracelets or necklaces. Additionally, jewelry makers can purchase affordable components to craft earrings, pendants, lockets, and other accessories to sell locally or in an online marketplace. Soap With the right materials, you can craft your own handmade soaps and bath bombs to sell at craft fairs or in an online store. You can even add selected scents and essential oils to both bar soaps, liquid soaps and bath bombs to add a competitive edge to your creations. T-shirts You can make and sell a variety of handmade clothing to start your own small business. In fact, a T-shirt business is a popular way to make a profit at online marketplaces and local events. You can create designs on a computer and print them onto shirts or transfers. You also can design your own custom T-shirt designs with a variety of fabric decorating supplies. Subscription Boxes You can sell curated gifts and subscription boxes that you create at your home or office. Choose a popular product niche like candles, candy or cosmetics, then fill a box with both purchased and homemade crafts for your subscribers each month. READ MORE: The 100 Best Things to Make and Sell from Home Pet Products Pet products are in high demand and make a viable business opportunity for those seeking profitable crafts. Whether you make and sell pet toys, pet treats, or pet clothing, pet owners will be interested in your products, whether sold locally or in an online marketplace. Wall Art If you love to paint, you can place your designs onto canvas and sell the wall art online or at local galleries or craft fairs. You can even transform your handmade crafts into printed copies and sell prints to earn even more extra money from a single design. Tote Bags Tote bags, diaper bags, and other homemade items made for carrying personal goods come in a variety of shapes and sizes to satisfy a large and diverse market. Entrepreneurs who are skilled with a sewing machine can start a small business by making unique handmade bags and selling them online or in a local shop. Wooden Toys Skilled woodworkers can use their tools and create unique toys for children. Whether you’re crafting wooden blocks, wooden cars, dollhouses or even rocking horses, you can find demand from parents seeking gifts and turn a profit by selling handmade toys from wood. Home Decor Crafty and creative entrepreneurs can launch a small business by designing handmade home decor using supplies such as mason jars, canvas, ribbons, napkins, and other materials. The possibilities for crafting home decor are limited only by your imagination, making it an excellent choice for handmade items to sell in an Etsy shop. Sculptures Another form of fine art that small business owners can create and sell online is sculpture. While a sculpture may seem like just another handmade craft, it requires a significant amount of skill to produce products for an online business. Fortunately, there are numerous online DIY tutorials available for those eager to learn. More Handmade Items to Sell Online or Locally Are you seeking more inspiration for starting an online business focused on selling homemade crafts? Whether you plan to offer premium handmade furniture or affordable digital products, there are numerous ideas for handmade items to sell, both online and in your local community, including: Dolls All varieties of dolls make great gifts, keepsakes, and collectible items, so it’s no wonder they are also an effective outlet to start a small business. You can make dolls from fabric, fiber, plastic, or all sorts of other materials and place them on sale anywhere, selling craft items, toys, or collectibles. Hair Accessories Handmade accessories for hair are a simple craft that can be a profitable online business venture. If you don’t know how to make these profitable crafts, you can study online tutorials and learn to make hair accessories to sell, then decorate them in an original and creative way. Scarves Scarves are incredibly popular handmade accessories, and crafty entrepreneurs can create them by either knitting or crocheting yarn. Creative crafters even can try making scarves by combining decorative fabric, embroidering their creations or decorating them with unique and original designs. Pillows With some basic sewing skills, you can stitch together fabric and create all sorts of decorative pillows to sell. A popular handmade item for consumers to buy, pillows and pillow covers can be made in all shapes and sizes and practically any material. They also can be turned into original creations by painting or decorating them. Hats Don’t stop selling handmade scarves. You can increase your profits by also making beautifully crafted hats to coordinate with them. You can knit or crochet hats, or you can craft them from fabric or other materials. Then, put them for sale at a local shop or online marketplace Furniture Are you skilled with upholstery or woodworking? You can build furniture items and sell them online or locally. You’ll need tools and equipment, but you can sell your handmade furniture for a significant profit, provided you account for the increased cost of shipping. Blankets People love handmade blankets, and they can be crafted with a variety of techniques, including quilting, knitting, sewing, crocheting and more. Blanket sellers even can offer personalized blankets, decorated with custom names, dates and other details. Candles Much like they can with handmade soaps, crafters can create a variety of creative and unique candle products by adding signature fragrance combinations. Entrepreneurs selling candles can also use interesting and unique jars and molds to craft in-demand products that sell. Pins Creative entrepreneurs can make handmade pins in a plethora of styles and designs to sell online or at local craft fairs. Whether you are making buttons with unique graphics or enamel pins with intricate designs, you’re sure to find a market for unique handmade pins. Rugs Handcrafting full-sized rugs might require a long and complicated process, but you still can make and sell handmade rugs if you specialize in smaller rugs and mats made with similar weaving techniques. Even smaller-sized rugs will appeal to online buyers seeking to add small yet unique touches to their home decor. What Handmade Items Sell the Best? What handmade items sell the best? Whether you’re attending a local craft fair or you plan to sell crafts online, you want to choose an item that sells and generates a profit. When deciding which handmade items to make and sell, it’s really important to consider what’s currently in demand. The popularity of handmade items can depend on a variety of factors, including current trends, seasonality, and market demographics. While certain items consistently perform well, the key to success is providing a unique twist on a product that makes it stand out in the marketplace. Here are some of the most profitable and best-selling handmade items: Handmade Beaded Jewelry and Enamel Pins: Jewelry remains a cornerstone of the handmade market because of its versatility and broad customer appeal. Beaded jewelry, in particular, is not only cost-effective to produce but also offers ample opportunities for creative expression. Similarly, enamel pins have gained popularity for their uniqueness and collectible nature. By offering a range of designs and styles, you can meet the diverse tastes of your customers. Vinyl Wall Art: Vinyl wall art is another top-selling product. These items appeal to customers looking to personalize their homes or offices. From inspirational quotes to graphic designs, the possibilities are endless. As long as your designs resonate with your audience, vinyl wall art can be a profitable venture. Candles: Handmade candles, especially those with unique fragrances and attractive packaging, are in high demand. Consumers appreciate the ambiance, scent, and aesthetics of a well-made candle. Scented candles also make excellent gifts for a variety of occasions, further boosting their sales potential. DIY Bath Bombs: Bath products, such as DIY bath bombs, have seen a rise in popularity, partly due to the self-care trend. Bath bombs are fun to make and use, plus they can be customized with various scents, colors, and ingredients to cater to different preferences. Offering a range of bath bombs that cater to different skin types or moods can help broaden your customer base. However, remember that the “best” items to sell depend largely on your own skills, interests, and preferences of your target audience. It’s also important to note that what sells well in one region or platform may not necessarily sell well in another. Continually researching market trends and getting feedback from customers can help you keep your product offerings fresh and appealing. Marketing Strategies for Handmade Crafts Successfully selling handmade items often hinges on effective marketing strategies that showcase the uniqueness and quality of your crafts. Here are essential marketing tactics to consider for your handmade business: Develop a Strong Brand Identity: Your brand should reflect the uniqueness of your handmade crafts. This includes a memorable business name, a distinctive logo, and a consistent aesthetic across your products and marketing materials. Your brand identity should resonate with your target audience and set you apart from competitors. Utilize Social Media: Platforms like Instagram, Pinterest, and Facebook are ideal for showcasing handmade items. Regularly post high-quality photos of your products, engage with your followers, and use relevant hashtags to increase your visibility. Consider collaborating with influencers or other crafters to expand your reach. Create an Engaging Online Store: Whether you use platforms like Etsy or have your own website, make sure your online store is visually appealing, user-friendly, and provides detailed information about your products. High-quality images, compelling product descriptions, and easy navigation are key. Participate in Local Markets and Craft Fairs: Physical presence in local markets and craft fairs can significantly boost your visibility. These events allow customers to see and feel your products firsthand and can help establish a loyal local customer base. Leverage Email Marketing: Collect email addresses from your customers and website visitors to build an email list. Send out regular newsletters with updates, new product launches, and exclusive offers to keep your audience engaged. Offer Customization Options: Personalization can be a unique selling point for handmade crafts. Offering customization options for your products can attract customers looking for unique, personalized items. Utilize Customer Reviews and Testimonials: Positive reviews and testimonials from satisfied customers can be powerful marketing tools. Showcase these on your website and social media to build trust and credibility with potential customers. Create a Blog or Vlog: Share your crafting process, the story behind your crafts, or DIY tips through a blog or vlog. This not only engages your audience but also helps in SEO (Search Engine Optimization), driving more traffic to your site. Run Online Advertisements: Consider using paid online advertising through Google Ads or social media platforms. Target your ads to reach your specific audience based on interests, demographics, and browsing behavior. Engage in Community and Networking Events: Join crafting communities online and offline. Networking with other crafters and participating in community events can open up opportunities for collaborations, joint ventures, and gaining valuable insights into the market. READ MORE: 25 Places to Sell Handmade Crafts Online What Is the Easiest Thing to Make and Sell? In the crafts business, some products certainly are easier to make than others. One of the easiest crafts to make and sell is handmade soap and candles. The unskilled craftsperson should not be discouraged, however, as plenty of online tutorials are available to learn almost any craft, and serious entrepreneurs even can sharpen their skills by attending a workshop at a local college. Conclusion The world of handmade crafts offers an exciting and lucrative opportunity for creative individuals to turn their passion into a profitable venture. Whether you’re a seasoned artisan or just starting out, there are compelling reasons to make and sell crafts and a wide range of handmade items that can generate significant income. Starting your own craft business provides a sense of independence that many crave. You become the master of your craft, making decisions about when, where, and how you create and sell your handmade products. This level of autonomy allows you to shape your business according to your vision and preferences. Monetization is another compelling reason to delve into the world of crafting. Your skills and creativity can be transformed into a source of income. What was once a hobby can become a profitable enterprise. Many successful crafters have turned their passion into a full-time career, earning a living doing what they love. The low-stress aspect of running a craft business is particularly appealing. Say goodbye to long commutes, demanding bosses, and office attire. With a craft business, you have the flexibility to work from the comfort of your own home, donning lounge clothes or pajamas if you wish. This flexibility is especially valuable for those seeking a work-life balance or juggling multiple responsibilities. Craft businesses can also provide an additional source of income. You don’t need to leave your day job to start your crafting journey. Beginning on a small scale and gradually expanding your business is a practical approach. Your craft business can offer that extra financial support, enabling you to follow your passion while still relying on your main source of income. Moreover, engaging in a craft business offers an opportunity for skill enhancement and growth. You can continuously refine your craft, learn new techniques, and even take online courses and workshops to expand your skill set. This process of self-improvement can be immensely satisfying, and it can lead to the creation of more intricate and valuable handmade products. In terms of profitability, the handmade crafts market is robust. The demand for unique, handcrafted items continues to grow as consumers seek products with a personal touch. Crafters can leverage this demand to create profitable businesses. However, success in this field requires more than just crafting skills; it involves strategic planning, marketing, and a keen understanding of market trends. The article also provides valuable insights into the top handmade things to sell for profit. From handmade jewelry and soap to T-shirts and subscription boxes, there’s a wide array of options to explore. These suggestions encompass a range of crafting skills and materials, catering to various interests and market segments. Handmade jewelry, for instance, allows for creativity with beads, precious metals, and unique designs. Crafting soap provides an opportunity to experiment with scents and essential oils, giving your products a competitive edge. T-shirt businesses leverage custom designs and fabric decorating techniques to create marketable items. Subscription boxes offer a curated selection of handmade and purchased crafts, providing customers with a delightful surprise each month. Pet products cater to the growing pet owner demographic, offering a wide range of opportunities, from toys to treats. Wall art allows painters to showcase their artistic talents, with prints expanding the reach of their work. Image: Envato Elements This article, "Handmade Items to Sell" was first published on Small Business Trends View the full article

Do you have a knack for crafting handmade items? Have you always dreamed of turning this passion into a profitable venture? You’re in the right place. You can combine your skills and ambition to create an array of handmade items to sell. From personalizing interiors with your unique crafts to making someone’s day with a bespoke gift, your handmade creations can have countless uses and buyers. Why Should You Make and Sell Crafts? Selling handmade items is a great way to start your own craft business. Of course, establishing a business is always a nerve-wracking endeavor, but there are a variety of solid reasons why you should make and sell crafts, including: Independence – When you start your own handicraft business, you get to be your own boss. As the business owner, you make the decisions and decide when and where you want to make and sell your crafts. Monetization – By making and selling crafts, you can earn money from the skills you already have and turn a profit from what was once a hobby. Low Stress – Since you control your own craft business, you won’t have the stress of a commute, a demanding boss or even laundry since you can work from home wearing lounge clothes or pajamas. Supplemental Income – You don’t have to quit your day job to start selling handcrafted goods. Your craft business can also be a side gig that helps supplement your primary income. Sharper Skills – As you develop your own business selling handmade items, you can further enhance your skills or even learn new ones through online courses and workshops. READ MORE: 50 Craft Business Ideas Top Handmade Things to Sell for Profit Before we get into the details of making and selling these handmade items, let’s start with a quick summary. The table you’re about to see shows the main skills you need, the materials you should have, where you can sell, and how much money you could possibly make for each of the 20 handmade things. It’s like a guide, helping you see the bigger picture as you choose which handmade product fits best with what you can do and what you have. #ItemSkills RequiredMaterials NeededPotential MarketplacesProfitability Potential 1Handmade JewelryJewelry makingBeads, wire, pendantsOnline and local marketplacesHigh 2SoapSoap makingSoap base, scents, essential oilsOnline stores, craft fairsMedium 3T-shirtsGraphic design, fabric decoratingT-shirts, fabric decorating suppliesOnline marketplaces, local eventsHigh 4Subscription BoxesCuratingVaries based on box contentOnlineHigh 5Pet ProductsVaries based on productVaries based on productOnline and local marketplacesHigh 6Wall ArtPainting, printmakingCanvas, paint, printing suppliesOnline stores, local galleries, craft fairsMedium 7Tote BagsSewingFabric, sewing suppliesOnline and local shopsMedium 8Wooden ToysWoodworkingWood, woodworking toolsOnline and local marketplacesHigh 9Home DecorCraftingMason jars, canvas, ribbon, etc.Etsy, online and local shopsMedium 10SculpturesSculptingClay, sculpting toolsOnlineMedium 11DollsDoll makingFabric, fiber, plasticOnline and local shopsMedium 12Hair AccessoriesCraftingVarious crafting suppliesOnlineLow to Medium 13ScarvesKnitting or CrochetingYarnOnline and local marketplacesLow to Medium 14PillowsSewingFabric, sewing suppliesOnline and local marketplacesMedium 15HatsKnitting or fabric craftingYarn, fabricOnline and local marketplacesMedium 16FurnitureUpholstery or woodworkingFabric, wood, toolsOnline and local marketplacesHigh 17BlanketsQuilting, knitting, sewing, crochetingFabric, yarn, quilting materialsOnline and local marketplacesMedium 18CandlesCandle makingWax, wicks, fragrance oilsOnline and local marketplacesMedium 19PinsCraftingMaterials for pinsOnline and local craft fairsLow to Medium 20RugsWeavingRug materialsOnlineMedium When you’re ready to turn your hobby into a thriving small business, you just need a craft idea and supplies to sell handmade products online or at local craft fairs. Check out the following handmade things you can sell for profit: Handmade Jewelry You can easily create your own handmade jewelry by simply stringing beads onto wire to design bracelets or necklaces. Additionally, jewelry makers can purchase affordable components to craft earrings, pendants, lockets, and other accessories to sell locally or in an online marketplace. Soap With the right materials, you can craft your own handmade soaps and bath bombs to sell at craft fairs or in an online store. You can even add selected scents and essential oils to both bar soaps, liquid soaps and bath bombs to add a competitive edge to your creations. T-shirts You can make and sell a variety of handmade clothing to start your own small business. In fact, a T-shirt business is a popular way to make a profit at online marketplaces and local events. You can create designs on a computer and print them onto shirts or transfers. You also can design your own custom T-shirt designs with a variety of fabric decorating supplies. Subscription Boxes You can sell curated gifts and subscription boxes that you create at your home or office. Choose a popular product niche like candles, candy or cosmetics, then fill a box with both purchased and homemade crafts for your subscribers each month. READ MORE: The 100 Best Things to Make and Sell from Home Pet Products Pet products are in high demand and make a viable business opportunity for those seeking profitable crafts. Whether you make and sell pet toys, pet treats, or pet clothing, pet owners will be interested in your products, whether sold locally or in an online marketplace. Wall Art If you love to paint, you can place your designs onto canvas and sell the wall art online or at local galleries or craft fairs. You can even transform your handmade crafts into printed copies and sell prints to earn even more extra money from a single design. Tote Bags Tote bags, diaper bags, and other homemade items made for carrying personal goods come in a variety of shapes and sizes to satisfy a large and diverse market. Entrepreneurs who are skilled with a sewing machine can start a small business by making unique handmade bags and selling them online or in a local shop. Wooden Toys Skilled woodworkers can use their tools and create unique toys for children. Whether you’re crafting wooden blocks, wooden cars, dollhouses or even rocking horses, you can find demand from parents seeking gifts and turn a profit by selling handmade toys from wood. Home Decor Crafty and creative entrepreneurs can launch a small business by designing handmade home decor using supplies such as mason jars, canvas, ribbons, napkins, and other materials. The possibilities for crafting home decor are limited only by your imagination, making it an excellent choice for handmade items to sell in an Etsy shop. Sculptures Another form of fine art that small business owners can create and sell online is sculpture. While a sculpture may seem like just another handmade craft, it requires a significant amount of skill to produce products for an online business. Fortunately, there are numerous online DIY tutorials available for those eager to learn. More Handmade Items to Sell Online or Locally Are you seeking more inspiration for starting an online business focused on selling homemade crafts? Whether you plan to offer premium handmade furniture or affordable digital products, there are numerous ideas for handmade items to sell, both online and in your local community, including: Dolls All varieties of dolls make great gifts, keepsakes, and collectible items, so it’s no wonder they are also an effective outlet to start a small business. You can make dolls from fabric, fiber, plastic, or all sorts of other materials and place them on sale anywhere, selling craft items, toys, or collectibles. Hair Accessories Handmade accessories for hair are a simple craft that can be a profitable online business venture. If you don’t know how to make these profitable crafts, you can study online tutorials and learn to make hair accessories to sell, then decorate them in an original and creative way. Scarves Scarves are incredibly popular handmade accessories, and crafty entrepreneurs can create them by either knitting or crocheting yarn. Creative crafters even can try making scarves by combining decorative fabric, embroidering their creations or decorating them with unique and original designs. Pillows With some basic sewing skills, you can stitch together fabric and create all sorts of decorative pillows to sell. A popular handmade item for consumers to buy, pillows and pillow covers can be made in all shapes and sizes and practically any material. They also can be turned into original creations by painting or decorating them. Hats Don’t stop selling handmade scarves. You can increase your profits by also making beautifully crafted hats to coordinate with them. You can knit or crochet hats, or you can craft them from fabric or other materials. Then, put them for sale at a local shop or online marketplace Furniture Are you skilled with upholstery or woodworking? You can build furniture items and sell them online or locally. You’ll need tools and equipment, but you can sell your handmade furniture for a significant profit, provided you account for the increased cost of shipping. Blankets People love handmade blankets, and they can be crafted with a variety of techniques, including quilting, knitting, sewing, crocheting and more. Blanket sellers even can offer personalized blankets, decorated with custom names, dates and other details. Candles Much like they can with handmade soaps, crafters can create a variety of creative and unique candle products by adding signature fragrance combinations. Entrepreneurs selling candles can also use interesting and unique jars and molds to craft in-demand products that sell. Pins Creative entrepreneurs can make handmade pins in a plethora of styles and designs to sell online or at local craft fairs. Whether you are making buttons with unique graphics or enamel pins with intricate designs, you’re sure to find a market for unique handmade pins. Rugs Handcrafting full-sized rugs might require a long and complicated process, but you still can make and sell handmade rugs if you specialize in smaller rugs and mats made with similar weaving techniques. Even smaller-sized rugs will appeal to online buyers seeking to add small yet unique touches to their home decor. What Handmade Items Sell the Best? What handmade items sell the best? Whether you’re attending a local craft fair or you plan to sell crafts online, you want to choose an item that sells and generates a profit. When deciding which handmade items to make and sell, it’s really important to consider what’s currently in demand. The popularity of handmade items can depend on a variety of factors, including current trends, seasonality, and market demographics. While certain items consistently perform well, the key to success is providing a unique twist on a product that makes it stand out in the marketplace. Here are some of the most profitable and best-selling handmade items: Handmade Beaded Jewelry and Enamel Pins: Jewelry remains a cornerstone of the handmade market because of its versatility and broad customer appeal. Beaded jewelry, in particular, is not only cost-effective to produce but also offers ample opportunities for creative expression. Similarly, enamel pins have gained popularity for their uniqueness and collectible nature. By offering a range of designs and styles, you can meet the diverse tastes of your customers. Vinyl Wall Art: Vinyl wall art is another top-selling product. These items appeal to customers looking to personalize their homes or offices. From inspirational quotes to graphic designs, the possibilities are endless. As long as your designs resonate with your audience, vinyl wall art can be a profitable venture. Candles: Handmade candles, especially those with unique fragrances and attractive packaging, are in high demand. Consumers appreciate the ambiance, scent, and aesthetics of a well-made candle. Scented candles also make excellent gifts for a variety of occasions, further boosting their sales potential. DIY Bath Bombs: Bath products, such as DIY bath bombs, have seen a rise in popularity, partly due to the self-care trend. Bath bombs are fun to make and use, plus they can be customized with various scents, colors, and ingredients to cater to different preferences. Offering a range of bath bombs that cater to different skin types or moods can help broaden your customer base. However, remember that the “best” items to sell depend largely on your own skills, interests, and preferences of your target audience. It’s also important to note that what sells well in one region or platform may not necessarily sell well in another. Continually researching market trends and getting feedback from customers can help you keep your product offerings fresh and appealing. Marketing Strategies for Handmade Crafts Successfully selling handmade items often hinges on effective marketing strategies that showcase the uniqueness and quality of your crafts. Here are essential marketing tactics to consider for your handmade business: Develop a Strong Brand Identity: Your brand should reflect the uniqueness of your handmade crafts. This includes a memorable business name, a distinctive logo, and a consistent aesthetic across your products and marketing materials. Your brand identity should resonate with your target audience and set you apart from competitors. Utilize Social Media: Platforms like Instagram, Pinterest, and Facebook are ideal for showcasing handmade items. Regularly post high-quality photos of your products, engage with your followers, and use relevant hashtags to increase your visibility. Consider collaborating with influencers or other crafters to expand your reach. Create an Engaging Online Store: Whether you use platforms like Etsy or have your own website, make sure your online store is visually appealing, user-friendly, and provides detailed information about your products. High-quality images, compelling product descriptions, and easy navigation are key. Participate in Local Markets and Craft Fairs: Physical presence in local markets and craft fairs can significantly boost your visibility. These events allow customers to see and feel your products firsthand and can help establish a loyal local customer base. Leverage Email Marketing: Collect email addresses from your customers and website visitors to build an email list. Send out regular newsletters with updates, new product launches, and exclusive offers to keep your audience engaged. Offer Customization Options: Personalization can be a unique selling point for handmade crafts. Offering customization options for your products can attract customers looking for unique, personalized items. Utilize Customer Reviews and Testimonials: Positive reviews and testimonials from satisfied customers can be powerful marketing tools. Showcase these on your website and social media to build trust and credibility with potential customers. Create a Blog or Vlog: Share your crafting process, the story behind your crafts, or DIY tips through a blog or vlog. This not only engages your audience but also helps in SEO (Search Engine Optimization), driving more traffic to your site. Run Online Advertisements: Consider using paid online advertising through Google Ads or social media platforms. Target your ads to reach your specific audience based on interests, demographics, and browsing behavior. Engage in Community and Networking Events: Join crafting communities online and offline. Networking with other crafters and participating in community events can open up opportunities for collaborations, joint ventures, and gaining valuable insights into the market. READ MORE: 25 Places to Sell Handmade Crafts Online What Is the Easiest Thing to Make and Sell? In the crafts business, some products certainly are easier to make than others. One of the easiest crafts to make and sell is handmade soap and candles. The unskilled craftsperson should not be discouraged, however, as plenty of online tutorials are available to learn almost any craft, and serious entrepreneurs even can sharpen their skills by attending a workshop at a local college. Conclusion The world of handmade crafts offers an exciting and lucrative opportunity for creative individuals to turn their passion into a profitable venture. Whether you’re a seasoned artisan or just starting out, there are compelling reasons to make and sell crafts and a wide range of handmade items that can generate significant income. Starting your own craft business provides a sense of independence that many crave. You become the master of your craft, making decisions about when, where, and how you create and sell your handmade products. This level of autonomy allows you to shape your business according to your vision and preferences. Monetization is another compelling reason to delve into the world of crafting. Your skills and creativity can be transformed into a source of income. What was once a hobby can become a profitable enterprise. Many successful crafters have turned their passion into a full-time career, earning a living doing what they love. The low-stress aspect of running a craft business is particularly appealing. Say goodbye to long commutes, demanding bosses, and office attire. With a craft business, you have the flexibility to work from the comfort of your own home, donning lounge clothes or pajamas if you wish. This flexibility is especially valuable for those seeking a work-life balance or juggling multiple responsibilities. Craft businesses can also provide an additional source of income. You don’t need to leave your day job to start your crafting journey. Beginning on a small scale and gradually expanding your business is a practical approach. Your craft business can offer that extra financial support, enabling you to follow your passion while still relying on your main source of income. Moreover, engaging in a craft business offers an opportunity for skill enhancement and growth. You can continuously refine your craft, learn new techniques, and even take online courses and workshops to expand your skill set. This process of self-improvement can be immensely satisfying, and it can lead to the creation of more intricate and valuable handmade products. In terms of profitability, the handmade crafts market is robust. The demand for unique, handcrafted items continues to grow as consumers seek products with a personal touch. Crafters can leverage this demand to create profitable businesses. However, success in this field requires more than just crafting skills; it involves strategic planning, marketing, and a keen understanding of market trends. The article also provides valuable insights into the top handmade things to sell for profit. From handmade jewelry and soap to T-shirts and subscription boxes, there’s a wide array of options to explore. These suggestions encompass a range of crafting skills and materials, catering to various interests and market segments. Handmade jewelry, for instance, allows for creativity with beads, precious metals, and unique designs. Crafting soap provides an opportunity to experiment with scents and essential oils, giving your products a competitive edge. T-shirt businesses leverage custom designs and fabric decorating techniques to create marketable items. Subscription boxes offer a curated selection of handmade and purchased crafts, providing customers with a delightful surprise each month. Pet products cater to the growing pet owner demographic, offering a wide range of opportunities, from toys to treats. Wall art allows painters to showcase their artistic talents, with prints expanding the reach of their work. Image: Envato Elements This article, "Handmade Items to Sell" was first published on Small Business Trends View the full article

We had more ranking volatility with the Google Search results, this time we reported on it on Thursday. There are some rumors of a local update where Google would remove an organic listing when it shows in the local pack...View the full article

Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, targeting the right locations can significantly impact performance. While most advertisers understand the basics (i.e., choosing countries, cities, or setting a radius), many aren’t fully leveraging the more advanced geotargeting capabilities available in Google Ads today. The ability to target based on intent, real-time conditions, competitor locations, and hyperlocal precision can give campaigns a serious competitive edge. This article explores the full spectrum of geotargeting tactics, from the basics to the more advanced strategies that can refine audience targeting, improve conversion rates, and increase return on ad spend (ROAS). Traditional geotargeting methods 1. Country and regional targeting The simplest form of geotargeting allows businesses to show ads to users based on country or regional selection. This works well for brands operating at scale but lacks precision for businesses that rely on local demand. Example A UK-based SaaS company may want to target the U.S. market but only focus on high-adoption regions like New York, California, and Texas rather than running ads across all 50 states. Limitations Treats all areas within a country as equal, even though demand and competition vary. Leads to wasted spend if not refined with bid adjustments. 2. City and postal code targeting Focusing on specific cities or postcodes allows businesses to reach local audiences more precisely. This benefits industries such as real estate, hospitality, and professional services. Example A law firm in London might target users searching for “divorce lawyer near me” but only within London postcodes, ensuring that leads are relevant and within their service area. Limitations Too restrictive if potential customers are willing to travel from outside the targeted area. Requires regular analysis to avoid missing valuable leads from nearby locations. 3. Radius (proximity) targeting Radius targeting allows advertisers to show ads to users within a defined distance from a specific location. This is useful for businesses that rely on foot traffic or serve customers in a limited geographic area. Example A premium car dealership in Manchester could set up a 10-mile radius targeting its showroom to reach high-intent buyers searching for “luxury cars for sale near me” or “BMW dealership Manchester.” By refining the radius, the dealership ensures ads reach potential customers likely to visit in person for a test drive. Limitations In competitive urban areas, limiting the radius too much may exclude potential customers willing to travel further for high-value purchases. In rural areas, expanding the radius may dilute relevance if the dealership’s offerings are not compelling enough to attract long-distance buyers. 4. Location-based bid adjustments Rather than outright including or excluding locations, advertisers can adjust bids based on how different regions perform in terms of conversions, revenue, or ROAS. Example A high-end jewelry brand finds that conversion rates are higher in Mayfair and Kensington than in other parts of London. To optimize budget efficiency, they increase bids by 25% in those areas while decreasing bids elsewhere. Limitations Requires continuous optimization to avoid over- or under-bidding in specific areas. Location performance changes over time due to seasonality and local market trends. Dig deeper: Location targeting in Google Ads: Balancing automation and control Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. Advanced geotargeting tactics 5. Targeting based on location intent Google Ads allows advertisers to target users based on where they are and what they are searching for. This is useful for the travel, real estate, and luxury industries, where the decision-making process often happens before the user is physically in the target location. Example An international university in London may want to target prospective students not only in the UK but also in India, Nigeria, and China, where many students research study opportunities abroad. Instead of only showing ads to users physically in London, the university can serve ads to students in those countries who are searching for “best universities in the UK” or “London MBA programs.” How to implement In Google Ads Location Settings, choose Presence or interest rather than just those physically present. Source: Google Ads Help – Location Targeting 6. Competitor location targeting Targeting users near competitor locations can be an effective strategy for businesses in industries like retail, hospitality, and automotive sales. Example A luxury car dealership could target users who are physically at a competing dealership, serving them ads with offers for test drives, trade-in deals, or financing options. How to implement Identify competitor addresses. Set up custom radius targeting around those locations. Use ad copy highlighting unique selling points, such as better pricing or exclusive offers. 7. Weather-based geotargeting Dynamic weather-based targeting allows advertisers to trigger ads based on real-time weather conditions, which can significantly impact consumer behavior. Example A luxury beach resort in the Caribbean could increase bids for users in cold-weather cities like Toronto or Chicago when snowstorms are forecast, positioning the hotel as the perfect escape from winter. How to implement Use Google Ads Scripts or third-party weather APIs to adjust bids and trigger ad copy changes based on local weather conditions. 8. Hyperlocal targeting with geofencing Geofencing allows businesses to create ultra-precise boundaries where ads are triggered when users enter a specific area. This is commonly used for real-time engagement, such as promoting in-store offers or event-based advertising. Example A luxury department store in London could set up a geofence around Oxford Street, serving ads to users who are shopping nearby and offering exclusive in-store promotions. How to implement Use Google Ads radius targeting with mobile-preferred ads. Ensure ad creative is tailored for immediate action, such as in-store discounts or event promotions. 9. Local inventory ads for physical stores For retailers with brick-and-mortar locations, local inventory ads (LIAs) allow businesses to show whether a product is in stock at a nearby store, helping drive foot traffic. Example A high-end fashion retailer like Gucci could show ads displaying “This handbag is available at Harrods,” encouraging shoppers to visit the store rather than buy online. How to implement Enable local inventory ads in Google Merchant Center. Connect real-time inventory data to Google Ads. Source: Google local inventory ads guide Dig deeper: 10 advanced strategy ideas for Google Ads Get your ads in the right place at the right time Geotargeting has evolved beyond basic location selection. Today, you can fine-tune campaigns using location intent, competitor radius targeting, weather-based bidding, and real-time bid adjustments to improve efficiency and engagement. For brands looking to gain a competitive advantage through geotargeting, thinking beyond simple location settings and exploring dynamic, data-driven approaches is key. As Google continues to refine its location-based advertising tools, staying ahead of these trends will be critical for optimizing ad spend and driving higher-quality leads. View the full article

Google posted a new Google Ads update for Response search ads (RSAs) where up to two RSA headlines can serve in the space that previously only sitelinks were eligible for when Google's system predicted they would improve performance.View the full article

Ultraconservative opposition allege Tusk government planning to interfere in presidential electionView the full article

Prime minister’s note to ministers repudiates older views on globalisation and immigration View the full article

Google is testing a new box that highlights that you can book the hotel at the official site, the hotel's direct website. This does not look like a sponsored result, but just a way to highlight the official website of the hotel.View the full article

Microsoft has this new style for some of the Bing Search Copilot answers. They can show a card or box that has a tabbed carousel where you can swipe through different sections of an article to get different categories of answers for the topic.View the full article

Google will soon stop placing your Google Ads on parked domain names by default. Instead, you will need to opt in to showing your ads on these parked domains. View the full article

I was watching comedian and political commentator Bill Maher talk about Reverse Improvement (RI), and it struck me how profoundly relevant this idea is to the leadership challenges highlighted in this article and the themes we’ve explored in my upcoming book, TRANSCEND: Unlocking Humanity in the Age of AI. Reverse Improvement, as Maher describes it, occurs when technological progress unintentionally diminishes core human skills and values. Maher’s idea of RI isn’t just about clunky tech updates or frustrating software upgrades—it’s about a much larger, more insidious phenomenon: how technological “advancements” can subtly, and sometimes drastically, lead to the erosion of fundamental human skills and values. The concept of RI highlights a key dilemma facing leaders in the age of AI: When does technological progress stop being an improvement and start becoming a regression? As AI and automation handle tasks once dependent on human creativity, intuition, and problem-solving, we risk outsourcing not just labor but also our intellectual and emotional core. RI warns us of this subtle decay—a decline that happens not in obvious ways but slowly, through overreliance on tools meant to help us. As AI transforms the workplace, it’s easy to view automation as a form of progress. But if AI makes us less self-aware, less creative, and less empathetic, are we truly improving? Or are we succumbing to RI—replacing meaningful human effort with efficiency at the cost of long-term growth? This tension is exactly why mindful leadership, grounded in principles like self-awareness, right intention, and resilience, is more important than ever. AI, Reverse improvement, and the risks of dependency Not all technological upgrades lead to better outcomes. Many improvements, particularly in the context of AI, can unintentionally diminish the very skills that made us successful in the first place. A leader who once relied on keen observation and strategic thinking may, over time, rely on AI-generated insights without questioning their validity. An employee who once developed persuasive narratives may now rely on AI to draft content, losing the ability to connect ideas creatively. This erosion of skills is why leaders must maintain mindfulness in how they integrate AI into their workflows. Mindfulness, as taught by Eastern and Buddhist philosophy, emphasizes the importance of being present, aware, and intentional. Leaders who embody these qualities recognize when AI is genuinely enhancing their abilities versus when it’s causing stagnation. Reverse Improvement occurs when leaders fail to pause and evaluate whether technological progress aligns with long-term human development. AI may offer convenience, but convenience can come at the cost of resilience, problem-solving, and self-reflection—skills critical to effective leadership. Recognizing when AI helps vs. when it hurts We don’t lose skills all at once—we lose them gradually, as dependency on AI subtly erodes our mental muscles. Self-awareness, a core tenet of mindfulness, helps leaders recognize when this erosion is happening. Self-aware leaders evaluate whether they are engaging with AI as a tool or relying on it as a crutch. For example, a marketing leader who once crafted compelling campaigns may now rely on AI-driven algorithms to optimize strategies. Without self-awareness, they may stop developing their storytelling abilities, assuming the AI will always “know best.” But self-aware leaders pause, reflect, and ask: “Am I still growing, or am I letting AI take over my creative instincts?” Action Plan: Leaders should integrate mindfulness practices directly into their daily routines and team interactions. This can include short reflective meetings where leaders and teams pause to evaluate decisions and their alignment with long-term goals. Additionally, conducting regular assessments of AI’s role within workflows will ensure leaders remain in control, using AI to complement rather than override human judgment. By fostering an environment of ongoing reflection, leaders can continuously recalibrate their strategies to balance innovation with intentional decision-making. Leading with purpose, not automation for automation’s sake Purpose-driven leadership ensures that leaders consider the ethical, human, and long-term consequences of their decisions. RI occurs when leaders pursue technological upgrades without questioning their value beyond short-term productivity gains. AI should free up human potential for higher-order tasks, such as creative problem-solving and relationship-building. However, when AI is implemented without the right intention, it can lead to the opposite effect—de-skilling employees and fostering dependency. Leaders with the right intention ask: “How does this technology enhance, rather than replace, human growth?” Action Step: Leaders should develop a structured framework for evaluating new AI tools by integrating key criteria such as ethical considerations, employee impact, long-term strategic alignment, innovation potential, and risk management. This framework should assess the tool’s ability to foster creativity and innovation while identifying potential operational disruptions, ethical risks, and unintended consequences. To ensure comprehensive evaluation, governance protocols should be established to monitor compliance with organizational policies, data privacy standards, and ethical guidelines. In addition, diverse stakeholders across departments should be involved to assess both short-term efficiency gains and long-term human development outcomes. By embedding periodic reviews of AI’s effectiveness, leaders can balance technological progress with sustainable, human-centered growth while mitigating risks and driving continuous innovation. Building human strengths alongside technological progress Resilience in leadership means embracing change without losing core strengths. Technological progress can undermine resilience when we allow machines to do the hard work that builds character and cognitive stamina. Leaders who embrace resilience understand that problem-solving, creativity, and emotional intelligence are developed through struggle, effort, and reflection—not instant solutions. AI can certainly assist with repetitive tasks, but leaders must ensure that the hard, growth-oriented work of leadership remains intact. For example, instead of relying solely on AI to analyze market trends, resilient leaders involve their teams in brainstorming sessions to sharpen their strategic thinking. Action Step: Leaders can prioritize activities that involve manual problem-solving, creative brainstorming, and team collaboration. These exercises help maintain and strengthen cognitive and strategic thinking abilities, preventing skill atrophy in a tech-driven world. Resilience also requires leaders to create a culture that values learning through experience. Rather than shielding teams from challenges by automating solutions, resilient leaders encourage problem-solving, risk-taking, and adaptive learning. By facing difficulties head-on, teams can strengthen their critical thinking and innovation skills. Balancing AI and humanity: Avoiding RI through the middle way Buddhist philosophy’s middle way teaches us to avoid extremes and seek balance. In the context of AI and RI, this means integrating technology thoughtfully, ensuring that it complements human effort rather than replacing it. The key to leadership in a tech-driven world is not to reject AI, but to integrate it in ways that amplify human strengths while preserving creativity, empathy, and resilience. Leaders who follow the Middle Way avoid the extremes of either over-relying on AI or rejecting its benefits entirely. They understand that technology can enhance human potential, but only when used with mindful intention and purpose. From reverse improvement to mindful progress Technological progress sometimes can be deceptive. What appears to be an upgrade may, in fact, be a step backward if it causes us to detach from our core human capacities. True progress isn’t measured by how much we automate or accelerate—it’s measured by how much we grow, both individually and collectively. Mindful leaders will recognize that AI is a tool, not a replacement for human creativity and judgment. We must remain devoted to creating a future where technological innovation drives genuine improvement—not just in productivity but in the development of resilient, purposeful, and empathetic individuals. View the full article

Last week, Shameem Adhikarath spotted a sponsored label on top of the "People also consider" box within the Google Search results. I figured it was a bug with ads not loading but then Shay Harel spotted the same thing a week later. Is this another bug or is this a new ad unit?View the full article

Disability rights could be under threat. People with disabilities are protected from discrimination and given equal access to education, healthcare, employment, and public services under Section 504 of the Rehabilitation Act of 1973. However, Republican attorneys general in 17 states (Alabama, Alaska, Arkansas, Florida, Georgia, Indiana, Iowa, Kansas, Louisiana, Missouri, Montana, Nebraska, South Carolina, South Dakota, Texas, Utah, and West Virginia) have sued the U.S. Department of Health and Human Services (HHS), asking courts to declare Section 504 unconstitutional. Last May, HHS required that 504 services be provided to people experiencing gender dysphoria. The lawsuit argues that gender dysphoria doesn’t fall under the definition of who should get 504 services. However, it then goes on to ask that 504 be eliminated entirely. “Because Section 504 is coercive, untethered to the federal interest in disability, and unfairly retroactive, the Rehabilitation Act is not constitutional,” the lawsuit argues. What will happen if 504 is eliminated? If 504 is rolled back, it would be up to individual states to decide how much they want to protect people with disabilities from discrimination, as well as which services—if any—they want to provide. This includes services like 504 plans, in which schools lay out the individual accommodations that students with disabilities will receive (for example, extra time on tests or braille notes) so these students can participate in class. Currently, 8.5 million students in public schools have 504 plans. The first round of legal briefs is due on February 25. How to support disability rights ADDitude magazine is encouraging people to contact their state representatives and senators and voice their support for 504. If you live in a state that’s suing to eliminate 504, you can also contact your attorney general and request that your state withdraw from the lawsuit. If you live in a state that’s not suing to eliminate 504, you can contact your attorney general and ask that your state submit a brief on the importance of 504 protections. View the full article

Investing in Google Shopping with only one of each product can be daunting. This post breaks down how to find success and scale. The post How To Drive Google Shopping Growth With Only One Of Each Product appeared first on Search Engine Journal. View the full article

Yellowjackets is back with more chaos, more wilderness—and a main title that is grungier than ever. Ever since the first season premiered in 2021, the show’s opening credits have been one of the most frenetic on television. Blink and you’ll miss something. Set against the grungy song “No Return” by Craig Wedren and Anna Waronker, the title is meant to feel like an assault on the senses. It is 90 seconds long, and the longest frame lasts about a second. This makes for a tense intro, in which our brains are bombarded with flickering images faster than we can process them. And that’s precisely the point. “We want this to be glitched so much that if someone takes a still, they can’t really figure it out,” says Mason Nicoll, executive creative director of creative studio Digital Kitchen. Digital Kitchen, which has designed main titles for True Blood, Narcos, and Dexter, first dreamed up the concept for the Yellowjackets’ main title in 2021, when season one premiered. The show is set in the ’90s, and the team drew inspiration from ’90s skater videos, and drew from the jittery, low-fi aesthetic of the 1999 film The Blair Witch Project. The result was borderline chaotic, but the distressed look provided an additional benefit: it helped disguise key shots by distorting them beyond recognition. [Image: courtesy Digital Kitchen]The team has replicated this approach ever since. But with each season, they swap old frames for new ones that hint at what’s to come. Season one teased the show’s mysterious symbol, season two introduced eerie snowy landscapes and blood-soaked imagery. Season three now features dark caves, an upside-down image of a bleeding Jesus, and a lot of screaming faces. It’s also glitchier than ever. “We went to town,” says Nicoll, noting that the first cut was about 30% more hectic than the final version. Does this hint at even more madness to come? “It seems like it,” he says. “It does feel like every season just escalates and gets crazier.” Season 3 title sequence: No context, just vibes The truth is, Nicoll doesn’t know what will happen this season. Not exactly. Sometimes, main title designers get a full synopsis to help them sprinkle in clues. Other times, they only see the pilot and work with the showrunners to create the right tone. With Yellowjackets, Nicoll says he knew the most in season one—and the least in season three. This year, the showrunners sent the team a whopping 70 shots to work with, but Nicoll explains the shots were all out of context, so his team had to piece the story together and interpret it themselves. It goes without saying they have more insight than the average viewer, but when the shots arrive at random, some mystery remains inevitable. [Image: courtesy Digital Kitchen]Sometimes, the team gave away too much without even realizing it. That’s what happened when the team initially included a new shot of the Antler Queen from season three in the title sequence. If you remember, the identity of the Antler Queen was shrouded in mystery for the first two seasons. At first, we thought it was Lottie. Then—spoilers ahead—we learned it was actually Natalie. So, when Digital Kitchen added this new shot of the Antler Queen, the showrunners’ reaction, as Nicoll remembers it, was something along the lines of: “hell no!” The team quickly reworked the shot, glitching it so much that viewers could no longer tell who was under the antlers. The obscured frame now appears around the one-minute mark—and we are left to wonder: has the wilderness chosen a new Antler Queen? A ‘Blair Witch Project’ fever dreamAbout half of the shots in the main title come from the show, but the intro wouldn’t be the disquieting fever dream it is today without the other half. From the very beginning, Digital Kitchen leaned into The Blair Witch Project’s “found footage” aesthetic, making it seem like the images were filmed by the high school girls themselves. [Image: courtesy Digital Kitchen]To make this footage appear authentic, the team hired lookalike actors in L.A. and shot additional scenes with an old DV camcorder from the ’90s. In one scene, art director Rachel Brickel filmed the actors running into a parking lot while she was crouched inside a shopping cart that Nicoll was pushing. “I remember thinking ‘I see a speed bump in front of us,’ and I’m like ‘oh man this is going to hurt,'” she recalls with a laugh. It did hurt, but she got the shot. [Image: courtesy Digital Kitchen]To achieve the look of a worn-out VHS tape with a “corrupted” signal, Brickel’s team played the footage through a “really old” tube TV from the ’90s and ran it through special equipment to further remix and distort the picture. Then, they took that altered footage and glitched it even more on the computer. “We wanted to show the beauty of glitches,” she says. [Image: courtesy Digital Kitchen]The resulting aesthetic of the Yellowjackets season 3 title sequence may not be ideal for someone prone to migraines. I, for one, can’t watch it more than twice in a row without needing to rest my eyes. But for the average viewer who isn’t poring over every single frame, the intro isn’t meant to be fully absorbed in one sitting. It’s designed to reveal itself as the season unfolds—and to keep you away from that dreaded “skip” button. View the full article

Video advertising is a paid marketing tactic that uses videos to promote products, services, and/or brands. View the full article

After years of working in PR and branding for luxury beauty, Jaimee Lupton decided to break away and disrupt the space by making beauty products that are accessible. With her business partner and real-life partner Nick Mowbray, she launched Monday haircare in 2020. Lupton saw a gap in the market for a brand that was targeted toward a younger demographic. There were few haircare brands that addressed the needs of younger customers, and even fewer who knew how to speak to those customers through their branding, messaging, and packaging. Lupton knew the power of a personalized message, and she created Monday with that in mind. The haircare company has received its fair share of accolades since it launched. Beauty outlet Glossy named Monday Haircare Brand of the Year for 2024, and the company has 21 other major beauty awards to its name, including from Allure, Glamour, Cosmopolitan, and InStyle. It’s currently the number-one haircare brand globally on TikTok, according to statistics from the platform measured by the most liked and most followed haircare brands. The brand is on track to reach half-a-billion dollars of retail sales—no easy feat for five years of business. The success of Monday then set her up to self-fund other brands. It also put her on the radar of retailers, which began to ask Lupton to work with them to create new bespoke brands. She has since done so with retail partners including Target, Walmart, and Ulta. In the span of five years, Lupton founded five other beauty brands, with more currently in development, maker her a kind of big box Gen Z beauty whisperer in the process. [Photo: Monday] Lupton’s bespoke portfolio of accessible brands Lupton’s most recent brand launch is Daise, a range of playful, mood-matching fragrance and bodycare, which launched February 1 at Target. It’s a clear play for younger, emerging markets, Lupton says, referring to the specific spending potential of Gen Z. “They’re in control of $450 billion of spending power, and that’s set to increase by 48% before 2030, so they’re a huge demographic that we need to be able to target,” says Lupton, referring to a 2021 World Economic Forum statistic cited by Snapchat and November 2022 Gen Z report by Afterpay. She also notes, referring to a report by consumer insights platform aytm, that Gen-Alpha is now the fastest emerging group of beauty consumer. Daise is a way to tap into that purchasing power early, too. [Photo: Daise] It seems to be working. The brand had $1 million in retail sales in just one week, according to Daise sale statistics, and is forecasting over $50 million in retail sales in the first year. The company hit $400,000 of sales in the first four days of launch in Ulta. On February 1, Daise launched at Target. Lupton says that the number of sales are looking more impressive every day as the brand builds. Lupton described Daise’s creation as a way to build a fun self-care brand where beauty could meet play, and isn’t taken too seriously. This manifests in the fragrance’s many form factors, like spritz, mists, and foams, all with youthful appeal. The visual brand is all very Gen Z-oriented, utilizing many of the visual tools of brands targeting similar demographics. It includes bright, sunny colors, like yellow and light purple, with a sans serif all caps type, and bold gradients with combinations such as pink and orange or blue and green that seem to speak to a younger generation. Its form factors also stand out on the shelf. The body foam, which comes in a uniquely styled body whip, is one example. Daise is one of the first brands to do this at Target and Ulta, creating a product range that is unique to consumers, especially for younger consumers. (Suncare brand Vacation is perhaps most known for popularizing this novel form factor, with its whipped sunscreen that comes in a spray can.) The body mist, bath bombs, and lip balm come in the shape of a flower, with designs including sprinkles or daisies. [Photo: Being] Prior to Daise, Lupton launched Being Haircare in July of 2024 with Walmart, after the mega-retailer asked Lupton to create a haircare brand that was in one aisle and on one shelf, and that could target everyone across demographics and for every hair type. The brand has vivid, color-on-color packaging that carries through to its website, type, photography, and styling. Being was the number-one brand for the retailer in the haircare space in the first three months of its launch. Similarly to Daise, Lupton harnessed Instagram and TikTok marketing as they launched in store aisle endcaps. “It’s all around being you,” says Lupton. “And it’s not a segregation of brands. We’re a unisex brand, and the products are shopping arranged for each hair type,” noting it will expand into masks and treatments. [Photo: Being] Lupton has a few other brands in her portfolio. There’s Châlon, which according to its website, she made with a leading Parisian perfumer to create scents that convey elegance and tradition but “fit into modern life.” Then there’s Osāna Naturals, which is described on its website as a skin- and haircare range “crafted with care to nourish both body and mind.” Both ranges are free from sulfates, phthalates, and parabens, and are certified cruelty-free, dermatologically tested, and suitable for all skin types. While the brands may target different sectors, the mission across her portfolio of brands stays the same: providing accessible beauty for everyone. Digital-first with a major retail footprint Lupton’s “North Star” is to be a modern day L’Oreal: creating accessible brands that modern consumers want. To do so, Lupton has taken a two-prong approach: the brands have an in-house digital team, but they are also partnering with big retailers. With this strategy, she taps into a beauty business model that has proven success: launching a digital-first brand with a brick-and-mortar retail footprint. “I would say we’re 90% digital in terms of our marketing spend, and we create really unique ways in which we speak to [consumers] on digital platforms,” Lupton says, citing the brand’s “creator studios,” influencers its consumers “naturally migrate toward,” and UGC content which together creates a multiplatform digital brand destination. Though Lupton markets her brands as a direct-to-consumer, the digital-first marketing approach is complimented by physical presence in stores like Target, which she views as tween destinations. She explained that the goal is to make the products accessible in terms of price point and purchasability—being able to go to a store and grab a product off the shelf. Retail partners are a big part of how far they have been able to go. Lupton plans on continuing to grow her brands and expand her portfolio into a bigger range, including treatments and styling. There is a lot in the pipeline for Lupton. She has about 22 brands in development, and intends to roll out all of them in the next three years. View the full article

Learn the basics of SEO—from keyword research to technical SEO—to rank higher in search results. View the full article

Just like everyone else, we all have our share of embarrassing email stories. Perhaps you’re wondering how to recall an email in Outlook after having sent a message to the wrong person, forgetting to enclose an attachment, sending an offensive email in the heat of the moment, or making a silly typo. These are just a few examples of email blunders that many of us would like to correct as soon as we realize them, and the ability to recall an email provides a way to do just that. In this article, we will learn more about how to effectively use this feature and more. A Quick Guide to Recall an Email in Outlook Open Outlook > go to Sent Items > click Message > Actions > Recall This Message. To confirm a recalled message, check the Tell me if recall succeeds or fails for each recipient check box. You’ll need an Exchange server email and both you and the recipient will need to be using Outlook for this process to work. How to Recall an Outlook Email The following is a step-by-step process to recall an email: Step 1 – Pick the Email in Outlook to Recall the Message Open your Microsoft Outlook and go to the Sent items to pick an email you want to recall. Step 2 – Recall Message In the ribbon area, you will see the Actions tab having an option- Recall This Message. If you have a simplified ribbon, you may not see the Actions tab there. That being the case, open a sent message you want to recall and click on the three dots at the top right side of the ribbon. You will find the Actions tab in the drop-down menu. When you select the Actions tab, an option to Recall This Message tab appears on the right side. Step 3 – Delete Unread Copies and Optionally Create a New Message When you click on the Recall This Message option, a new Outlook window pops up. You have two options to recall your message: Delete unread copies of this message Delete unread copies and replace them with a new message Pick the option you want. In case you want to know if the recall succeeds or fails, check the box for recall succeeds or fails. Click on the Ok button to recall the message. Step 4 – Confirm Recalled Messages You will get a confirmation on the screen to inform you that you have recalled a message. If the message is successfully recalled, you will get a notification. Here is a summary table without the screenshots: StepsHow to Recall an Email in Outlook Step 1Open your Microsoft Outlook and go to the "Sent Items" folder to select the email you want to recall. Step 2In the ribbon area, find the "Actions" tab and select "Recall This Message". If you have a simplified ribbon, open the sent message you want to recall, click on the three dots at the top right side of the ribbon, and find the "Actions" tab in the drop-down menu. Step 3Once you click "Recall This Message", a new Outlook window will appear with two options: "Delete unread copies of this message" or "Delete unread copies and replace them with a new message". Choose your preferred option. If you want to know whether the recall succeeds or fails, check the respective box. Click "OK" to recall the message. Step 4After recalling the message, you will receive a confirmation notification. If the recall is successful, you will receive a success notification. Recalling a Message in Outlook on the Web Outlook on the web doesn’t have a recall option for sent items. But you can undo send within 10 seconds. Here is how to do it: Step 1 – View All Outlook Settings Click on the cog icon in Outlook on the web and go to the View All Outlook Settings menu. Step 2 – Set Undo Send Cancellation Period Navigate to the Compose and Reply section, then scroll through the drop-down list to locate the Undo send option. Set the cancellation period to 10 seconds. Presently, you cannot have a cancellation period of more than 10 seconds. Step 3 – Undo the Send Button Write an email in Outlook on the web and send it. On the bottom of the email pane, you will see the Sending pop-up window with an Undo option. Click on the Undo button to stop sending the message. Here is a summary table without the screenshots: StepsRecalling a Message in Outlook on the Web Step 1Click on the cog icon in the upper right corner of the Outlook on the web interface and select "View All Outlook Settings". Step 2Navigate to the "Compose and Reply" section. Scroll down until you find the "Undo send" option. Set the cancellation period to 10 seconds. Note that currently, the maximum cancellation period is 10 seconds. Step 3Compose an email and hit "Send". A "Sending" pop-up window with an "Undo" option will appear at the bottom of the email pane. Click on the "Undo" button within the cancellation period (10 seconds) to stop the message from being sent. Alternatives to Recalling a Sent Outlook Email If you are not able to use the recall feature in Outlook, the following are a few alternatives to recalling a sent Outlook message: Send an Honest Apology Email To make a mistake is only human. If you realize your mistake soon enough, the best option is to send an honest apology email. Be sure to explain in detail why you are apologizing and how you will make sure it doesn’t happen in the future. You could also offer to help resolve any issues or problems that may have been caused by your mistake. Request a Follow-Up Conversation If you think it might be better to address the situation in person or on the phone, you can ask for a follow-up conversation. This will give you the chance to explain the situation and apologize in person or on the phone. Delay Sending Your Outlook Emails Multiple factors determine the fate of a recall request. So many a time, email recall fails. A safe alternative is to delay sending your Outlook emails. This will give you enough time to review your email message later to check if everything is right. Here is how to defer the delivery of your emails in Outlook: Step 1 – Manage Rules & Alerts Click on the three dots at the right corner of your ribbon, then hover on Rules. Click on the Manage Rules & Alerts tab. Step 2 – Applying New Rules Click on the New Rule tab in the Rules and Alerts pop-up. A new Rules Wizard window will open. Select the Apply rule on the Messages I Send tab and click on the Next button. Step 3 – Confirm Application of Rules Now, the Rules wizard will ask which condition(s) do you want to check. Don’t check anything and click on the next. A confirmation screen will pop up, stating that this rule will be applied to every message you send. Click on Yes. Step 4 – Defer Delivery A new Rules wizard window will open, asking you what you want to do with the message. Check the defer delivery box and edit the rule description to select the minutes you want to delay your sending emails. Step 5 – Name and Turn the Rule On Click on the Next button, and a new window will open to let you create an exception to this rule. Uncheck every box and click on the Next button. In the new Rules Wizard window, you can give a name to this rule. Click on the Finish button. And apply the rule. Now, if you send an email, Outlook will delay delivery by 5 minutes. The email will stay in the Outbox for this period, and you can make any change to the email and send it again. Here is a summary table without the screenshots: StepsHow to Delay Sending Your Outlook Emails Step 1Click on the three dots at the right corner of your ribbon, then hover over "Rules". Click on the "Manage Rules & Alerts" tab. Step 2Click on the "New Rule" tab in the "Rules and Alerts" pop-up. A new "Rules Wizard" window will open. Select the "Apply rule on the messages I send" tab and click on the "Next" button. Step 3The "Rules Wizard" will ask "Which condition(s) do you want to check?" Don't check anything and click on "Next". A confirmation screen will pop up, stating that this rule will be applied to every message you send. Click on "Yes". Step 4A new "Rules Wizard" window will open, asking "What do you want to do with the message?" Check the "Defer delivery" box and edit the rule description to select the minutes you want to delay your emails. Step 5Click on the "Next" button, and a new window will open to let you create an exception to this rule. Uncheck every box and click on the "Next" button. In the new "Rules Wizard" window, give a name to this rule and click on the "Finish" button. Apply the rule. Now, if you send an email, Outlook will delay delivery by the specified minutes. The email will stay in the Outbox for this period, during which you can make any changes to the email and send it again. How to Recall an Outlook Email by Adding a Delay A delay can be added to emails you don’t want to send out immediately for whatever reason. If you need to recall an email with an added delay, then follow these steps. Step 1 – Open Outlook After opening Outlook, click File at the top-left corner. Step 2 – Manage Rules & Alerts After clicking on the three dots at the top right corner, hover over Rules and click on Manage Rules & Alerts. Step 3 – Select New Rule You’ll see a window popup that will allow you to set different rules. Select New Rule. Step 4 – Apply Rule A new window will pop up over the old one with many options to choose from. Click on Apply rule on messages I send then on Next. Step 5 – Set Desired Delay At this point, you’ll see various conditions you can choose from, but leave them as-is and click on Next. Then click Yes on the confirmation screen. Click the checkbox next to defer delivery by a number of minutes to activate it. Click the link within the sentence and set your desired delay. Step 6 – Add Exceptions if Needed During this step, you’ll be able to add exceptions. If any of them will benefit you in any way, select them. Otherwise, click Next. Step 7 – Name Your Rule During this last step, you can name your rule. After naming it, click Finish, and your new rule will be saved and activated. How to Find Out if Your Email Recall Has Been Successful When an email is successfully recalled in Outlook, you can easily identify it by the recall success note at the beginning of the email’s subject line. What Does it Mean When You Recall an Email? When you recall an email, it means that you are taking proactive steps to ensure the message does not reach recipients. Recalling an email gives you the chance to prevent an important or confidential message from getting into the wrong hands, or simply undoing a mistake before it’s too late. This process varies based on the email service provider. So how to recall an email in outlook may be different than how to recall an email in Gmail. Here’s a brief message from Kevin Stratver on “How to Recall Mail in Outlook | Undo Send Any Email” if you’re interested in learning through video. It serves as a great complement to this article. Requirements for Recalling a Sent Email in Outlook To successfully recall a sent email in Outlook, both you and your recipient must have Microsoft 365 or Microsoft Exchange email accounts within the same organization. So you cannot recall a message sent to Gmail, Yahoo, or any other email clients. Outlook on the Web doesn’t have the feature to recall an email. Messages that are protected by Azure Information Protection cannot be recalled. You should also make a note that you cannot recall messages that have been opened by your recipients. Email Protocols and Recall Limitations Email recall is a valuable feature, but its effectiveness largely depends on the underlying email protocols. The Simple Mail Transfer Protocol (SMTP), the standard protocol for sending emails, doesn’t inherently support recalling an email once it has left the sender’s outbox. This is why recalling an email is typically only successful within the same email system, such as Microsoft Exchange, used by Outlook. SMTP was created for the purpose of forwarding messages rather than retrieving them. After an email is sent, it travels through multiple servers before arriving at the recipient. This process makes it impossible to “pull back” the email via SMTP once it is in transit. Therefore, the recall function in Outlook works effectively only if both the sender and the recipient are within the same Exchange environment, where the server can intercept and retract the email before it is read. Variations Between Different Versions of Outlook Overall, most of the services offered by Microsoft are not very different and offer similar options. While this guide was made for the latest version of Outlook, you can follow along and may still find the recall option as long as you use the guide as a general outline. If you can’t find this option in your version of Outlook, it may not be supported. Why Does My Email Recall Not Work? Here are a few possible reasons why your email recall doesn’t work: You and the recipient don’t have Microsoft 365 or Microsoft Exchange email accounts in the same organization Your recipient has opened the message already The message is redirected to another folder by the recipient or due to any Outlook rule Is recalling an email in different versions of Outlook the same? Yes, recalling an email in different versions of Outlook is consistent. However, in Outlook 2007, some options are labeled a bit differently. If you choose to recall an email in Outlook 2007, you will see the option to “delete unread copies” instead of “recall this message.” Outlook 2010 and Outlook 2013 both provide the option to “recall this message.” Does the Recipient Know if You Recall an Email in Microsoft Outlook? Yes, the recipient will know if you recall an email in Outlook. How long does it take to see if a recall succeeds on Outlook? It can take a few seconds to several minutes to see if a recall succeeds on Outlook. The amount of time it takes to process a recall request depends on the size of the email and how many recipients are included. If you’re sending a large message, it can take longer to recall. Additionally, if there are a lot of recipients, Outlook may need to process the recall request for each one, which can also increase the amount of time it takes to see if a recall was successful or not. Is there a deadline for recalling emails in Outlook? No, there is no deadline for recalling emails in Outlook. For a recall attempt to be successful in Outlook, the recipient must not have opened the email. Unfortunately, this means there is no assurance that the recipient won’t open the email before the recall attempt occurs. Nevertheless, it is still advisable to try to recall an email if you made an error or need to revise the content. The Psychology Behind Email Mistakes and How to Prevent Them Sending an email too soon is a frequent mistake that many of us encounter. This often happens because of the fast-paced work environments we operate in, where prompt replies are highly regarded. However, rushing can lead to errors or sending emails to unintended recipients. To mitigate this, it’s essential to adopt a more mindful approach to emailing. One effective method is to compose emails in a draft format first, giving yourself time to review and reflect before sending. Proofreading is not just about checking for grammatical errors but also evaluating the tone and content for appropriateness. Additionally, using tools like Outlook’s delayed send feature can be a safety net, providing a buffer period to cancel or modify emails. Creating a mental checklist or establishing personal guidelines for email communication can be advantageous. For instance, you may choose to avoid sending emails when you are feeling emotional or to take a few minutes to review your email after writing it before hitting send. These small habits can significantly reduce the likelihood of email mistakes. Alternatives to Email Recall in Professional Settings When an email recall is not possible or fails, there are other ways to professionally handle the situation. One direct approach is to send a follow-up email. This email should acknowledge the mistake, offer the correct information if necessary, and apologize for any confusion caused. It’s essential to be clear and concise in your follow-up to avoid further misunderstanding. In scenarios where sensitive information was sent to the wrong recipient, it’s crucial to also inform your IT department or security team. They can guide you on the next steps and, if necessary, involve legal or compliance teams. Another preventative strategy is to utilize email encryption, especially for sensitive or confidential information. Encrypted emails add a layer of security, ensuring that only intended recipients can read the content, even if it lands in the wrong inbox. Lastly, fostering a culture that understands and accepts that email errors can occur is vital. Encouraging double-checking recipient lists and subject lines before sending emails can create a more mindful emailing environment. Conclusion Outlook is an incredibly powerful email tool, but it can be even more useful when you research Outlook productivity tips and know how to use its features to your advantage. With the ability to recall emails, you can ensure that you never send a message that you’ll regret. And while Outlook doesn’t automatically process requests to recall messages, by following the simple steps in this guide, you’ll be able to manually start using this handy feature right away. And while Outlook’s recall feature isn’t perfect, it can still be a lifesaver especially when you can’t unsend an email. To avoid even having to use the recall feature, practice good email etiquette and review messages before you hit “Send” so that you can avoid embarrassing or costly mistakes. How Do I Recall a Message in Outlook Without a Tab? Recalling a message in Outlook without a tab is very simple. All you need to do is click on File and then click on Account Settings. Next, navigate to Email and look for Type options. After making sure it says “Microsoft Exchange/Office 365” account, you’ll see the recall option as long as all features are enabled. How Do I See Recalls in Outlook? To check the status of a recall, simply open the Sent folder, click on the specific email you recalled, and then click on the Tracking button in the bar. Repeat this process for each email you want to check the recall message status on. How Do I Recall an Email in Outlook After 1 Hour? You can recall a message in Outlook as long as the sent email hasn’t been opened by the recipient yet. In this case, all you have to do is go to Message, then Actions, and click Recall This Message. When the popup menu appears, select your desired option to send your recall message request. Can You Recall an Email Already Sent? Yes, you can. To do so, simply open Outlook and go into Sent Items. You’ll then click the email you’d like to recall, select Actions, then click Recall This Message. However, as mentioned above, if the recipient has already opened the email you sent them, then you won’t be able to recall it. How to Make a Mailing List in Outlook? Here is how to make a mailing list in Outlook. First, navigate to Home, then choose New Items > More Items > Contact Group. Within the Contact Group, click on Add Members > From Outlook Contacts. Select a contact from your list and add them to the group by clicking on Members. You can add more members as necessary. Keep in mind that email etiquette is crucial when sending messages to a mailing list. For tips on crafting the ideal message, take a look at these email greeting examples. Image: Depositphotos This article, "How to Recall an Email in Outlook: A Step by Step Guide" was first published on Small Business Trends View the full article

Just like everyone else, we all have our share of embarrassing email stories. Perhaps you’re wondering how to recall an email in Outlook after having sent a message to the wrong person, forgetting to enclose an attachment, sending an offensive email in the heat of the moment, or making a silly typo. These are just a few examples of email blunders that many of us would like to correct as soon as we realize them, and the ability to recall an email provides a way to do just that. In this article, we will learn more about how to effectively use this feature and more. A Quick Guide to Recall an Email in Outlook Open Outlook > go to Sent Items > click Message > Actions > Recall This Message. To confirm a recalled message, check the Tell me if recall succeeds or fails for each recipient check box. You’ll need an Exchange server email and both you and the recipient will need to be using Outlook for this process to work. How to Recall an Outlook Email The following is a step-by-step process to recall an email: Step 1 – Pick the Email in Outlook to Recall the Message Open your Microsoft Outlook and go to the Sent items to pick an email you want to recall. Step 2 – Recall Message In the ribbon area, you will see the Actions tab having an option- Recall This Message. If you have a simplified ribbon, you may not see the Actions tab there. That being the case, open a sent message you want to recall and click on the three dots at the top right side of the ribbon. You will find the Actions tab in the drop-down menu. When you select the Actions tab, an option to Recall This Message tab appears on the right side. Step 3 – Delete Unread Copies and Optionally Create a New Message When you click on the Recall This Message option, a new Outlook window pops up. You have two options to recall your message: Delete unread copies of this message Delete unread copies and replace them with a new message Pick the option you want. In case you want to know if the recall succeeds or fails, check the box for recall succeeds or fails. Click on the Ok button to recall the message. Step 4 – Confirm Recalled Messages You will get a confirmation on the screen to inform you that you have recalled a message. If the message is successfully recalled, you will get a notification. Here is a summary table without the screenshots: StepsHow to Recall an Email in Outlook Step 1Open your Microsoft Outlook and go to the "Sent Items" folder to select the email you want to recall. Step 2In the ribbon area, find the "Actions" tab and select "Recall This Message". If you have a simplified ribbon, open the sent message you want to recall, click on the three dots at the top right side of the ribbon, and find the "Actions" tab in the drop-down menu. Step 3Once you click "Recall This Message", a new Outlook window will appear with two options: "Delete unread copies of this message" or "Delete unread copies and replace them with a new message". Choose your preferred option. If you want to know whether the recall succeeds or fails, check the respective box. Click "OK" to recall the message. Step 4After recalling the message, you will receive a confirmation notification. If the recall is successful, you will receive a success notification. Recalling a Message in Outlook on the Web Outlook on the web doesn’t have a recall option for sent items. But you can undo send within 10 seconds. Here is how to do it: Step 1 – View All Outlook Settings Click on the cog icon in Outlook on the web and go to the View All Outlook Settings menu. Step 2 – Set Undo Send Cancellation Period Navigate to the Compose and Reply section, then scroll through the drop-down list to locate the Undo send option. Set the cancellation period to 10 seconds. Presently, you cannot have a cancellation period of more than 10 seconds. Step 3 – Undo the Send Button Write an email in Outlook on the web and send it. On the bottom of the email pane, you will see the Sending pop-up window with an Undo option. Click on the Undo button to stop sending the message. Here is a summary table without the screenshots: StepsRecalling a Message in Outlook on the Web Step 1Click on the cog icon in the upper right corner of the Outlook on the web interface and select "View All Outlook Settings". Step 2Navigate to the "Compose and Reply" section. Scroll down until you find the "Undo send" option. Set the cancellation period to 10 seconds. Note that currently, the maximum cancellation period is 10 seconds. Step 3Compose an email and hit "Send". A "Sending" pop-up window with an "Undo" option will appear at the bottom of the email pane. Click on the "Undo" button within the cancellation period (10 seconds) to stop the message from being sent. Alternatives to Recalling a Sent Outlook Email If you are not able to use the recall feature in Outlook, the following are a few alternatives to recalling a sent Outlook message: Send an Honest Apology Email To make a mistake is only human. If you realize your mistake soon enough, the best option is to send an honest apology email. Be sure to explain in detail why you are apologizing and how you will make sure it doesn’t happen in the future. You could also offer to help resolve any issues or problems that may have been caused by your mistake. Request a Follow-Up Conversation If you think it might be better to address the situation in person or on the phone, you can ask for a follow-up conversation. This will give you the chance to explain the situation and apologize in person or on the phone. Delay Sending Your Outlook Emails Multiple factors determine the fate of a recall request. So many a time, email recall fails. A safe alternative is to delay sending your Outlook emails. This will give you enough time to review your email message later to check if everything is right. Here is how to defer the delivery of your emails in Outlook: Step 1 – Manage Rules & Alerts Click on the three dots at the right corner of your ribbon, then hover on Rules. Click on the Manage Rules & Alerts tab. Step 2 – Applying New Rules Click on the New Rule tab in the Rules and Alerts pop-up. A new Rules Wizard window will open. Select the Apply rule on the Messages I Send tab and click on the Next button. Step 3 – Confirm Application of Rules Now, the Rules wizard will ask which condition(s) do you want to check. Don’t check anything and click on the next. A confirmation screen will pop up, stating that this rule will be applied to every message you send. Click on Yes. Step 4 – Defer Delivery A new Rules wizard window will open, asking you what you want to do with the message. Check the defer delivery box and edit the rule description to select the minutes you want to delay your sending emails. Step 5 – Name and Turn the Rule On Click on the Next button, and a new window will open to let you create an exception to this rule. Uncheck every box and click on the Next button. In the new Rules Wizard window, you can give a name to this rule. Click on the Finish button. And apply the rule. Now, if you send an email, Outlook will delay delivery by 5 minutes. The email will stay in the Outbox for this period, and you can make any change to the email and send it again. Here is a summary table without the screenshots: StepsHow to Delay Sending Your Outlook Emails Step 1Click on the three dots at the right corner of your ribbon, then hover over "Rules". Click on the "Manage Rules & Alerts" tab. Step 2Click on the "New Rule" tab in the "Rules and Alerts" pop-up. A new "Rules Wizard" window will open. Select the "Apply rule on the messages I send" tab and click on the "Next" button. Step 3The "Rules Wizard" will ask "Which condition(s) do you want to check?" Don't check anything and click on "Next". A confirmation screen will pop up, stating that this rule will be applied to every message you send. Click on "Yes". Step 4A new "Rules Wizard" window will open, asking "What do you want to do with the message?" Check the "Defer delivery" box and edit the rule description to select the minutes you want to delay your emails. Step 5Click on the "Next" button, and a new window will open to let you create an exception to this rule. Uncheck every box and click on the "Next" button. In the new "Rules Wizard" window, give a name to this rule and click on the "Finish" button. Apply the rule. Now, if you send an email, Outlook will delay delivery by the specified minutes. The email will stay in the Outbox for this period, during which you can make any changes to the email and send it again. How to Recall an Outlook Email by Adding a Delay A delay can be added to emails you don’t want to send out immediately for whatever reason. If you need to recall an email with an added delay, then follow these steps. Step 1 – Open Outlook After opening Outlook, click File at the top-left corner. Step 2 – Manage Rules & Alerts After clicking on the three dots at the top right corner, hover over Rules and click on Manage Rules & Alerts. Step 3 – Select New Rule You’ll see a window popup that will allow you to set different rules. Select New Rule. Step 4 – Apply Rule A new window will pop up over the old one with many options to choose from. Click on Apply rule on messages I send then on Next. Step 5 – Set Desired Delay At this point, you’ll see various conditions you can choose from, but leave them as-is and click on Next. Then click Yes on the confirmation screen. Click the checkbox next to defer delivery by a number of minutes to activate it. Click the link within the sentence and set your desired delay. Step 6 – Add Exceptions if Needed During this step, you’ll be able to add exceptions. If any of them will benefit you in any way, select them. Otherwise, click Next. Step 7 – Name Your Rule During this last step, you can name your rule. After naming it, click Finish, and your new rule will be saved and activated. How to Find Out if Your Email Recall Has Been Successful When an email is successfully recalled in Outlook, you can easily identify it by the recall success note at the beginning of the email’s subject line. What Does it Mean When You Recall an Email? When you recall an email, it means that you are taking proactive steps to ensure the message does not reach recipients. Recalling an email gives you the chance to prevent an important or confidential message from getting into the wrong hands, or simply undoing a mistake before it’s too late. This process varies based on the email service provider. So how to recall an email in outlook may be different than how to recall an email in Gmail. Here’s a brief message from Kevin Stratver on “How to Recall Mail in Outlook | Undo Send Any Email” if you’re interested in learning through video. It serves as a great complement to this article. Requirements for Recalling a Sent Email in Outlook To successfully recall a sent email in Outlook, both you and your recipient must have Microsoft 365 or Microsoft Exchange email accounts within the same organization. So you cannot recall a message sent to Gmail, Yahoo, or any other email clients. Outlook on the Web doesn’t have the feature to recall an email. Messages that are protected by Azure Information Protection cannot be recalled. You should also make a note that you cannot recall messages that have been opened by your recipients. Email Protocols and Recall Limitations Email recall is a valuable feature, but its effectiveness largely depends on the underlying email protocols. The Simple Mail Transfer Protocol (SMTP), the standard protocol for sending emails, doesn’t inherently support recalling an email once it has left the sender’s outbox. This is why recalling an email is typically only successful within the same email system, such as Microsoft Exchange, used by Outlook. SMTP was created for the purpose of forwarding messages rather than retrieving them. After an email is sent, it travels through multiple servers before arriving at the recipient. This process makes it impossible to “pull back” the email via SMTP once it is in transit. Therefore, the recall function in Outlook works effectively only if both the sender and the recipient are within the same Exchange environment, where the server can intercept and retract the email before it is read. Variations Between Different Versions of Outlook Overall, most of the services offered by Microsoft are not very different and offer similar options. While this guide was made for the latest version of Outlook, you can follow along and may still find the recall option as long as you use the guide as a general outline. If you can’t find this option in your version of Outlook, it may not be supported. Why Does My Email Recall Not Work? Here are a few possible reasons why your email recall doesn’t work: You and the recipient don’t have Microsoft 365 or Microsoft Exchange email accounts in the same organization Your recipient has opened the message already The message is redirected to another folder by the recipient or due to any Outlook rule Is recalling an email in different versions of Outlook the same? Yes, recalling an email in different versions of Outlook is consistent. However, in Outlook 2007, some options are labeled a bit differently. If you choose to recall an email in Outlook 2007, you will see the option to “delete unread copies” instead of “recall this message.” Outlook 2010 and Outlook 2013 both provide the option to “recall this message.” Does the Recipient Know if You Recall an Email in Microsoft Outlook? Yes, the recipient will know if you recall an email in Outlook. How long does it take to see if a recall succeeds on Outlook? It can take a few seconds to several minutes to see if a recall succeeds on Outlook. The amount of time it takes to process a recall request depends on the size of the email and how many recipients are included. If you’re sending a large message, it can take longer to recall. Additionally, if there are a lot of recipients, Outlook may need to process the recall request for each one, which can also increase the amount of time it takes to see if a recall was successful or not. Is there a deadline for recalling emails in Outlook? No, there is no deadline for recalling emails in Outlook. For a recall attempt to be successful in Outlook, the recipient must not have opened the email. Unfortunately, this means there is no assurance that the recipient won’t open the email before the recall attempt occurs. Nevertheless, it is still advisable to try to recall an email if you made an error or need to revise the content. The Psychology Behind Email Mistakes and How to Prevent Them Sending an email too soon is a frequent mistake that many of us encounter. This often happens because of the fast-paced work environments we operate in, where prompt replies are highly regarded. However, rushing can lead to errors or sending emails to unintended recipients. To mitigate this, it’s essential to adopt a more mindful approach to emailing. One effective method is to compose emails in a draft format first, giving yourself time to review and reflect before sending. Proofreading is not just about checking for grammatical errors but also evaluating the tone and content for appropriateness. Additionally, using tools like Outlook’s delayed send feature can be a safety net, providing a buffer period to cancel or modify emails. Creating a mental checklist or establishing personal guidelines for email communication can be advantageous. For instance, you may choose to avoid sending emails when you are feeling emotional or to take a few minutes to review your email after writing it before hitting send. These small habits can significantly reduce the likelihood of email mistakes. Alternatives to Email Recall in Professional Settings When an email recall is not possible or fails, there are other ways to professionally handle the situation. One direct approach is to send a follow-up email. This email should acknowledge the mistake, offer the correct information if necessary, and apologize for any confusion caused. It’s essential to be clear and concise in your follow-up to avoid further misunderstanding. In scenarios where sensitive information was sent to the wrong recipient, it’s crucial to also inform your IT department or security team. They can guide you on the next steps and, if necessary, involve legal or compliance teams. Another preventative strategy is to utilize email encryption, especially for sensitive or confidential information. Encrypted emails add a layer of security, ensuring that only intended recipients can read the content, even if it lands in the wrong inbox. Lastly, fostering a culture that understands and accepts that email errors can occur is vital. Encouraging double-checking recipient lists and subject lines before sending emails can create a more mindful emailing environment. Conclusion Outlook is an incredibly powerful email tool, but it can be even more useful when you research Outlook productivity tips and know how to use its features to your advantage. With the ability to recall emails, you can ensure that you never send a message that you’ll regret. And while Outlook doesn’t automatically process requests to recall messages, by following the simple steps in this guide, you’ll be able to manually start using this handy feature right away. And while Outlook’s recall feature isn’t perfect, it can still be a lifesaver especially when you can’t unsend an email. To avoid even having to use the recall feature, practice good email etiquette and review messages before you hit “Send” so that you can avoid embarrassing or costly mistakes. How Do I Recall a Message in Outlook Without a Tab? Recalling a message in Outlook without a tab is very simple. All you need to do is click on File and then click on Account Settings. Next, navigate to Email and look for Type options. After making sure it says “Microsoft Exchange/Office 365” account, you’ll see the recall option as long as all features are enabled. How Do I See Recalls in Outlook? To check the status of a recall, simply open the Sent folder, click on the specific email you recalled, and then click on the Tracking button in the bar. Repeat this process for each email you want to check the recall message status on. How Do I Recall an Email in Outlook After 1 Hour? You can recall a message in Outlook as long as the sent email hasn’t been opened by the recipient yet. In this case, all you have to do is go to Message, then Actions, and click Recall This Message. When the popup menu appears, select your desired option to send your recall message request. Can You Recall an Email Already Sent? Yes, you can. To do so, simply open Outlook and go into Sent Items. You’ll then click the email you’d like to recall, select Actions, then click Recall This Message. However, as mentioned above, if the recipient has already opened the email you sent them, then you won’t be able to recall it. How to Make a Mailing List in Outlook? Here is how to make a mailing list in Outlook. First, navigate to Home, then choose New Items > More Items > Contact Group. Within the Contact Group, click on Add Members > From Outlook Contacts. Select a contact from your list and add them to the group by clicking on Members. You can add more members as necessary. Keep in mind that email etiquette is crucial when sending messages to a mailing list. For tips on crafting the ideal message, take a look at these email greeting examples. Image: Depositphotos This article, "How to Recall an Email in Outlook: A Step by Step Guide" was first published on Small Business Trends View the full article

In recent months, we’ve seen a wave of companies (including Amazon, JPMorgan, and Dell) and the federal government announce plans for a full-time return-to-office for workers. Other companies have slowly increased the numbers of the days they require in-office weekly. The subsequent pushback from many employees has been intense, with workers signing petitions, opting into “coffee badging” routines (where they swipe their badges, grab a coffee, and head home), or quitting all together. As multiple elements of psychological safety are broken by actions such as these, there is often some collateral damage. After accepting countless changes needed to survive and thrive over the past few years, employees thought they had found their grooves. Therefore, when changes that were viewed as working well are amended or even nullified, workers feel justified in being upset. If up to 70% of team engagement can be attributed to one’s manager, how, then, should managers guide teams who are feeling let down by the organization? When companies remove the remote flexible work arrangements they have come to enjoy and expect, how can you remain an authentic leader when your team—and you—may be feeling let down? Does anybody care what we like? One of the greatest tools leaders can employ to demonstrate their respect toward their employees is how they validate their emotions. Employee engagement has long been measured at an organizational level as an indicator of organizational effectiveness and workforce retention. Whether via large scale annual surveys or team-based conversations, employees will usually respond if asked how they are feeling. In aggregated findings, flexible work arrangements and ability to work remotely (at least some of the time) have shown positive correlations to employee happiness, augmenting this sentiment by as much as 20%. Combined with other studies that indicate that happier workers are up to 20% more productive, many thought that hybrid and flexible work arrangements were here to stay. However, for as many different means as executives use to determine levels of employee satisfaction, they seem to be ignoring sentiments that support flex-work and flex-time sentiments. Beyond this, as many companies are eliminating their diversity, equity, and inclusion practices, employees are not only feeling their opinions are unheard, but they are also not feeling welcome. This sentiment has the potential to create significant ripple effects since, when employees share what’s on their mind, they will only feel “heard” if listeners meet their subjective needs and expectations. Thus, despite many reports indicating flexible work has increased productivity and job-value satisfaction, employers are catching the RTO wave and calling employees back to the office. Employees are, therefore, apt and justified to feel resentment. This may be an indication that companies are not listening, or perhaps employers simply believe that being in the office will (eventually) equate to higher productivity and/or engagement. Whatever the reason, companies initiating RTO do not appear to be weighing employees’ desire to continue to have flexible working arrangements. Gallup reports that overall, U.S. employees’ daily negative emotions have been and remain elevated above pre-pandemic levels. If employers were really listening to their people, they would likely hear that workers have settled into flexible work and appreciate its attributes. There are likely opportunities to fine-tune or tweak how it is managed, but abrupt RTO announcements have made the news most often because employees did not see the change coming. When employees are happy with how things were but sense a change is underfoot, they will look to leaders to make sense of it all. This can be extra tricky with RTO policies, especially if you also appreciated your own flexible work arrangements. Thus, when it comes to leading the initiative to return to the office, a first step will be to determine how members of your team feel. Next, it will be to remain empathetic during the process, rather than trying to “manage” the change. Change Versus Transition: Making Sense of What’s Happening In 2020, the world hit a pivot point: Life as we knew it changed and, as a result, how and where we worked did, too. However, as managers we need to ask: Did we change, or did we actually transition to our new reality? Determining this distinction is quite relevant, as identifying what is happening bears significant influence on effective management. We tend to interchange the ideas of “change” and “transition.” But they actually have a slightly different meaning. We know when we’re experiencing change when external events impact how we live our lives and/or interact with others. Interrupting how work is done with a policy shift is therefore a change. Thus, when the COVID-19 pandemic necessitated people to stop working together in formal office settings, this was a change. Meanwhile, according to the Bridges Transition Model, a model focusing on phases of emotional experiences and reconciliations, a “transition” is an inner psychological process that we experience when we internalize—and then come to terms with—the new situations that change brings about. Learning to regulate individual productivity and the cadence of remote-office workdays was therefore a mental transition. While the change to remote work was almost impossible to plan for, developing a longer-term management plan was encouraged in tandem. However, in retrospect, it seems that many of these suggestions focused on the macro/organizational level, such as codifying company standards and practices and instituting training. Helping workers to become comfortable with their new reality was not a priority, and many fell into ruts of anxiety, burnout, and depression. However, those who elected to stay in their roles made mental adjustments, got into a new groove, and transitioned into a comfortable new-normal. The Center for Creative Leadership, a nonprofit focusing on leadership development, advises leaders who manage change to bring their team members together to create a shared vision around desired goals. This was not done with the switch to remote work, as workers were abruptly sent home because of health risks. And now employers are again sending this signal with blanket RTO initiatives. Some leaders may view changing work modalities as “just going back to how things were,” but for employees who had mentally transitioned to their new normal, it’s more than that. For the second time in five years, employees are realizing that what they want and like about how they work does not matter to their supervisors. If they are not willing to return to the office, their jobs will not be theirs. So it’s no wonder that many employees are sending their own signal: They are not happy being called to the office and many are indicating they would rather quit. Putting It Together: Transitioning Through Change While there are surely some organizations that are bringing people back to work just because they can (and do not have more of a rationale than that), most companies will have done some due diligence to make the RTO decision. Whatever the reason, if your company is going to institute a change in work modality, you will need to accept the decision, and then lead your people through. What if, instead of trying to manage the team through a change, you are empathetic to the unique needs, wants, and levels of acceptance the individuals on their team are experiencing? In other words, instead of focusing on the RTO change, focus on helping the team transition through the ending of what they are used to and will likely miss? Employees who were given the opportunity to work from home or who had flex-time or flex-space work arrangements have become comfortable in how they do their work. Whether they adjusted post pandemic or were hired into remote or hybrid roles, employees established a comfortable rhythm of work and felt trusted and empowered to work remotely. No matter how well justified RTO initiatives may be, individuals will feel shocked and angry, and may even try to deny that their old way of life is ending. It is very likely that they will grieve the loss of what they had become accustomed to which may manifest in sadness or anger if gone unattended. To approach a change that impacts a way of life by using company policy—objectively saying “this is what has been decided”—will not feel good. At the same time, trying to make people feel comfortable by telling them it is not a big deal or that they will not notice the change after a while will also not likely work. In times of transition, a leader’s imperative is actually to help people feel like they can be successful despite being uncomfortable and temporarily unhappy. Empathetic leaders who recognize their team members are struggling with a transition will create opportunities to foster dialogue. This may entail acknowledging that the situation is difficult and reminding the team that they have experienced challenges in the past, but the commitment to working together toward organizational goals while upholding organizational values has never waivered and will not change now. Then, leaders will listen to concerns while seeking to abate confusion and uncertainty by answering questions about what a change means, what it means to them, and how it will impact interactions with systems and with their colleagues. They will also not hesitate to offer direct feedback to their team members about how the change is going to impact things at an organizational level. For example, if RTO is a company-wide ordinance, leaders will want to explain how office space will now be managed in a way that may enhance team interactions and/or encourage team building. If relationships are nurtured in this way, it is reasonable to expect that most employees will progress to a calmer state of acceptance—what Bridges calls a “neutral zone.” As a leader, you can follow up on what you hear as an employee advocate. You can find the right time and ask your own supervisor your why, what, and how questions such as: Why is the company doing this now? What metrics/data demonstrates that returning to the office is appropriate? And what lift do we expect to see (productivity, efficiency, retention, etc.) with RTO? How will we accommodate employees who have made plans assuming we were going to stay remote/hybrid as we said we would? If you do not feel the answers you receive make sense, it’s also okay to talk with Human Resources. Remember, you are not only asking for yourself, you are asking for the people you are leading. Authentic reconciliation: You and the change Change is never easy, but it can be the impetus for a new beginning. Leaders who take the time to respectfully listen to how team members are feeling will also need to remember that what they do with what they hear matters. The goal will be to help team members make sense of what is changing, then determine how they can effectively contribute as part of the new environment. View the full article

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Thinking of starting your own business? Why not try the limousine business? It can be a good way to make money if done right. If you’re curious about how to start a limo business, you’re in the right spot. We’re here to guide you through the steps, making jumping in and getting going easier. Let’s get started! Understanding The Limousine Industry The limousine industry isn’t just about luxury cars but top-notch service and a memorable experience. At its core, a limo business specializes in offering premium transportation services. It’s about giving people a sense of importance, a taste of the high life, even for just a few hours. While many envision weddings and red-carpet events, the limo industry has evolved, offering a diverse range of services to various clientele. The Scope of Limo Services The beauty of a limo business is its versatility. From standard rides to the airport to more specialized outings, here’s a glimpse into the variety of limo businesses you can get into: Airport Transfers Limo services are frequently used to provide travelers with a stress-free experience when going to and from the airport, which often leads them to choose limos over standard taxis. Corporate Customers Business professionals value their time. They often require efficient and comfortable transportation to meetings, events, or between different company locations. A seamless, luxury limo service can make you the go-to for corporate clientele. Special Events Limousine services are among the top wedding business ideas. But they can also be useful for proms, anniversaries, or any other event that calls for a celebration. A limo adds that touch of magic and luxury, making any occasion memorable. Sightseeing Tours In areas with a high volume of tourists, limo businesses can offer guided sightseeing tours. This allows tourists to experience the attractions while enjoying a touch of luxury. Personal and Leisure Whether it’s a night out on the town, a surprise birthday celebration, or a romantic date, limo services provide the perfect touch for these special occasions, delivering a unique experience. Steps to Start Your Own Limo Business Starting a limo business is as exciting as it sounds, but like any other business, it requires careful planning and execution. The following steps will help guide you through how to start a business in the limo industry, ensuring you have all the tools and knowledge needed to steer your limo business to success. Step 1: Conduct Market Research Understanding your market is essential for any successful business. Explore local insights to develop limousine services that truly connect with your audience. Understand Your Locale: Tailor your offerings according to your location’s specific needs. Analyze the Competition: Look for gaps and opportunities by studying the activities of other businesses in the industry. Tools and Techniques: Platforms like Google Trends, local surveys, and Statista can provide invaluable data. Step 2: Create a Business Plan for a Successful Limo Business A well-thought-out business plan acts as your guiding star, directing your venture’s trajectory. Business Description: Define your niche. Market Analysis: Identify your ideal customer and market demand. Organizational Structure: Outline the business’s leadership and hierarchy. Service Offerings: Detail your offerings and pricing structures. Financial Projections: Estimate revenue and expenses. Step 3: Secure Funding for Your Limousine Company Getting the right financial backing can make all the difference between a dream and reality. Loans: Traditional but effective, especially for substantial initial investments. Investors: Ideal if you’re looking for expertise along with capital. Self-funding: A go-to for those with significant savings and confidence in their business idea. Step 4: Acquire Necessary Licenses and Permits Staying on the right side of the law ensures your business runs smoothly without interruptions. Business License: Mandatory for any business operation. Limo and Chauffeur Licenses: Required in many states for operations and driving. Vehicle Permits: Essential for areas with specific restrictions. Step 5: Purchase or Lease Limo Vehicles Your fleet is your brand ambassador, so choose wisely! Buying Pros and Cons: Complete ownership vs. upfront costs and depreciation. Leasing Pros and Cons: Flexibility and lower initial costs vs. ongoing payments. Selecting Vehicles: Align your choices with your target clientele’s preferences. Step 6: Hire Staff and Train Limo Drivers Your team is the heart and soul of your business, ensuring every ride is memorable. Recruiting: Opt for a mix of experience and fresh talent. Training: Cover driving basics, safety, and customer service nuances. Professional Drivers: Their role extends beyond driving – they’re the face of your brand. How Much Does it Cost to Start a Limo Business? Understanding the financial aspect of starting a limo business is essential. From initial costs to recurring expenses, let’s break down what you might expect to invest: Vehicle Acquisition: Buying: The cost of a brand-new limo can vary significantly, ranging from $60,000 to $400,000 based on the model and features included. Leasing: Monthly expenses can range from $1,000 to $3,000, depending on the type of vehicle you choose. Licensing and Permits: Expect a range of $300 to $500 for a general business license. With annual renewals, specific limo licenses can cost from $250 to $500. Insurance: General liability insurance may cost around $2,000 to $4,000 annually. Vehicle insurance, crucial for limos, might range from $5,000 to $10,000 per vehicle annually. Staffing: The annual cost of hiring a driver can vary between $30,000 and $50,000, influenced by their experience and the location. Other staff, like dispatchers or administrators, can add to payroll expenses. Marketing: Website setup and maintenance: $1,000 to $5,000 initially, with monthly hosting, SEO, and updates costs. Advertising campaigns: Depending on the platform, you might spend $500 to $2,000 monthly. Operational Costs: Daily expenses like fuel, vehicle maintenance, office utilities, and lease (if you don’t own office space). Here is a quick summary of the possible costs: Expense CategoryEstimated Cost Range Vehicle Acquisition (Buying)$60,000 to $400,000 per vehicle Vehicle Acquisition (Leasing)$1,000 to $3,000 per month, per vehicle Licensing and Permits$300 to $500 for general license Limo-specific Licenses$250 to $500 (annual renewals may apply) Insurance (Liability)$2,000 to $4,000 annually Insurance (Vehicle)$5,000 to $10,000 annually per vehicle Staffing (Driver's Salary)$30,000 to $50,000 annually per driver Marketing (Website)$1,000 to $5,000 initially (plus monthly costs) Marketing (Advertising)$500 to $2,000 monthly Tips for Limo Business Owners Know Your Audience: As a limo business owner, you must differentiate between corporate and personal event clients; cater to their specific needs. Check out the video below by the Limo Marketer on how to get corporate clients if that’s your target audience. Maintain Your Fleet: Regular check-ups and cleanings ensure a longer vehicle lifespan. Network: Attend local business events, join associations, and build relationships with hotels and venues. Stay Updated with Technology: Modern booking systems and apps streamline operations. Safety First: Regular training sessions for drivers on safety standards can be a significant USP. Ensuring Top-Notch Customer Service In the limo business, the quality of service is crucial. While your vehicles may initially draw clients in, it is the level of service that will encourage them to return. Driver Etiquette: Make sure that drivers are properly trained to greet customers, open doors, and deliver a comprehensive, luxurious experience. Feedback Loop: Regularly collect feedback from clients and act on areas of improvement. Personalization: Little touches like personalized music choices or complimentary beverages can leave a lasting impression. Implementing Effective Marketing Strategies for Your Limo Company Promoting your business in today’s digital age requires a mix of traditional and modern marketing techniques: SEO: Optimize your website for search engines to attract organic traffic. Focus on local SEO to capture the nearby clientele. Social Media Marketing: Use platforms like Instagram and Facebook to showcase your fleet, share client testimonials, and promote special offers. Traditional Marketing: Business cards, brochures at local businesses, or partnerships with event planners can still bring in a considerable clientele. Email Campaigns: Periodic newsletters with discount codes or showcasing new additions to your fleet can keep your clientele engaged. Referral Programs: Encourage your satisfied clients to refer friends or colleagues with incentives. FAQs: How to Start a Limo Business Do I Need Special Insurance to Run Limousine Services? Yes, you do. Limousine services require specialized insurance, known as livery insurance, that goes beyond standard auto insurance. This covers the business for potential liabilities, especially given that you’re transporting clients for profit. Coverage can vary, so it’s vital to discuss specifics with an insurance provider experienced in livery insurance. What Type of License Do You Need to Operate a Limousine Rental Business? Aside from a general business license, you’ll often need a chauffeur’s license or a special limo business license depending on your state or country. These licenses ensure drivers adhere to specific guidelines related to safety, vehicle maintenance, and customer service. Always check local regulations to confirm exact requirements. How Much Profit Do Limo Companies Make? Profit varies widely based on factors such as location, fleet size, services offered, and business efficiency. While limo companies can enjoy significant mark-ups on services – often 20% to 30% margins – expenses like insurance, maintenance, salaries, and marketing can eat into profits. Success in the limo business requires balancing revenue streams with operational costs. How Can a Limousine Service Attract New Clients? Attracting new limo business clients often involves a mix of traditional marketing, content marketing planning, and word-of-mouth. Networking with event planners, hotels, and corporate businesses can be fruitful. Online, focus on local SEO, engage potential clients via social media, and encourage satisfied customers to leave positive reviews. Special promotions or partnerships with car rental app providers can also draw in new clientele. Can I Start a Limo Service Business from Home? Technically, yes, especially in the initial stages. If you’re starting small, your home can serve as your base of operations, handling bookings and administration. However, you’ll need a secure location for your vehicles, whether it’s a leased space or a spacious home garage. As your business grows, you might consider moving to a dedicated office or facility for professionalism and expanded operations. Always ensure you adhere to local zoning regulations when operating a business from home. Remember, while these answers provide a good starting point, always consult local regulations and professionals when establishing your limo business. Image: Envato Elements This article, "How to Start a Limo Business: Your Step-by-Step Guide" was first published on Small Business Trends View the full article