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Top court issues historic rebuke of US president’s use of emergency powers to impose duties on trading partnersView the full article

Google acquired the excellent photo editor Snapseed back in 2012—not long after Apple had crowned it one of its apps of the year—and despite having plenty to offer and being completely free to use, it remains one of Google's lesser-known apps. That might be about to change. Snapseed's latest update for iOS, version 3.15.0, comes with a full camera app inside—and there's a case to be made that it's better than Apple's default Camera app. It certainly offers more in the way of manual shooting controls, with the added benefit of an entire integrated suite of editing features. Using Snapseed's built-in camera on iPhoneOnce you've installed or updated Snapseed to the latest version, you'll see the new camera icon up in the top right corner. While you can start your session by opening up an existing image as always, you can also opt to capture a new one by tapping here: Look out for the new camera button in Snapseed. Credit: Lifehacker If you want an easier way to launch the camera, you can add it to the Lock Screen: Press and hold on your iPhone's display when it's locked, tap "Customize," then pick a shortcut spot and choose "Camera" under "Snapseed." There's also a Control Center shortcut you can make use of, if you prefer. Once you've swiped through the introductory spiel and given Snapseed access to your iPhone's camera, you'll need to pick one of the classic camera film presets to get started, though you can adjust the look of your shots afterwards. There are 11 different film simulations available—emulating film from Kodak, Fuji, Agfa, Polaroid, and Technicolor—and each one gives you slightly different variations in terms of color, contrast, texture, and tone. You can tap the film selector at the bottom of the camera interface (designed to look like a rewind button) to change at any time. You've got some classic film styles to choose from. Credit: Lifehacker Your saved looks and edits are also included in the film selector, and can be used as preset filters for the images you're capturing. In the main image editor, after you've applied whatever adjustments you want to a photo, you can tap Looks > Add look to save it and access it through the camera. Up in the top left corner of the camera interface, you'll find a Pro toggle switch, which gives you some controls the default iPhone camera does not. You get three new settings on screen, for ISO, shutter speed, and focus, and you can change any of them by selecting a setting and using the dial underneath. You've also got controls for flash (left) and zoom (right). Besides the big shutter button, you have a camera swap button (lower right), a button for going back to your photo library (lower left), and a camera capture screen theme button (upper right). Tap on this to pick a different color scheme for the screen. Pro controls can be called up in a couple of taps. Credit: Lifehacker You're not stuck with the look of any of the photos you shoot through Snapseed: All of the changes applied by your film preset, from exposure to curves, can be changed later on. Select your picture from the main library screen, then use the Faves and Tools tabs to make changes. Most filters and effects are applied by adjusting a slider underneath your image. The layers button (two squares) at the top gives you access to the current editing stack, and there's also an undo button to the left. When you're happy with what you've made, you're able to save over your existing image or make a copy. It's an interesting new addition to the selection of superb third-party camera apps available for the iPhone, and yet another alternative to the Apple default. Meanwhile, Android users are within their rights to feel left out by all this: Snapseed for Android hasn't been updated since May 2024, and lacks both the camera feature and the most recent editing interface revamp that are now available on iPhones. View the full article

The National Governors Association is pulling out of an annual meeting at the White House after President Donald The President declined to invite two Democratic governors, undercutting one of Washington’s few remaining bipartisan gatherings. The President is still expected to meet with governors at the White House on Friday but the event will not be facilitated by an organization founded more than a century ago to help state leaders from both parties advocate for their interests in Washington. The Republican president had refused to include Democratic Govs. Jared Polis of Colorado and Wes Moore of Maryland and recently blasted them on social media as “not worthy of being there.” In a brief interview Thursday, Polis said he does not have “any ability to get in (The President’s) head.” Polis said he was nonetheless meeting with governors from both parties while he is in the nation’s capital. “I’ve spent quality time with my colleagues this morning and really learning from one another and taking best practices that Republican or Democratic governors have launched in their state,” he said. “It’s really what these meetings are about.” The episode underscores the confrontational approach The President has taken during his second term toward state leaders he does not like. He has at times threatened to withhold federal money or send in troops over the objections of local leaders. Now, even a ceremonial White House dinner has become a flashpoint and fellow Republicans openly acknowledge that The President’s aim as president is not to unify the country. “He’s not putting his mind to it,” Gov. Spencer Cox, R-Utah, said at an event sponsored by Politico. “He’s said very clearly that that’s not who he is.” In an interview Wednesday, Moore said he has “no desire to have beef with the president of the United States.” “I didn’t run for governor like, man, I can’t wait so me and the president can go toe to toe,” said Moore, the NGA’s vice chair. “But the fact that he is waking up in the middle of the night and tweeting about me, I just, I pray for him and I just feel bad for him because that has just got to be a really, really hard existence.” Governors try to stay above the partisan fighting The dynamics are a far cry from the air of bipartisanship that Moore and Oklahoma Gov. Kevin Stitt, a Republican who chairs the NGA, sought to portray as governors began to assemble in Washington. Moore and Stitt shared a stage several times this week swapping jokes and praise. “I have gotten, through the National Governors Association, a really good chance to know the heart of this man and how much he is a great American, loves his country, loves his citizens and is just trying to do the best he can for Maryland,” Stitt said Thursday at the Politico event. After Stitt tried to resolve the standoff between the White House and the Democratic governors last week, The President blasted him as a “RINO,” short for Republican In Name Only, and accused him of misrepresenting his position. Stitt struck a conciliatory tone Thursday, noting he would participate in White House events. “Politics has a way of just beating you down over time so I can’t imagine being president of the United States,” Stitt said. “He’s got a tough job to do.” Former Maryland Gov. Larry Hogan, a Republican who occasionally disagreed with The President, said it was a “mistake” for the White House not to include all governors. “There never was a huge amount of real work that got accomplished but it was a nice thing annually to bring all the governors — Republicans and Democrats — together,” he said in an interview. “I know there’s a lot of friction but it just seems in everybody’s best interest even if you passionately disagree and you don’t like the other person or you’re mad about whatever, it can’t hurt to be in the same room together.” Beyond the White House meeting, some governors also shared pointed criticisms of the administration’s ever-expanding power. They bemoaned the unwillingness of the Republican-controlled Congress to limit The President’s ambitions and they cast themselves as counterweights to the executive. “Presidents aren’t supposed to do this stuff,” Cox said. “Congress needs to get their act together. And stop performing for TikTok and actually start doing stuff. That’s the flaw we’re dealing with right now.” Cox added that “it is up to the states to hold the line.” Presidential buzz runs alongside the conference As governors cycled through panels and interviews, one question hovered: Who among them might seek the presidency in 2028? Moore and Gov. Josh Shapiro of Pennsylvania were among the potential Democratic presidential contenders in Washington this week. Other Democrats, including Govs. Gavin Newsom of California and JB Pritzker of Illinois, were not in town. Stitt and Moore, during a panel discussion, both declined to rule out a future bid and emphasized their focus on their home states. Gov. Andy Beshear, D-Ky., took a more open approach. He arrived in Washington days after announcing he would release a book this fall and fielded questions at a Center for American Progress event about how he might campaign for president if he enters the race. Asked afterward about his timeline for a decision, Beshear said his focus this year remains on Kentucky and “then after that, I’ll sit down with my family and we’ll consider it.” —Joey Cappelletti and Steven Sloan, Associated Press View the full article

Meta just announced a seismic change to its 3D social platform Horizon Worlds. The company is removing Meta Quest users to focus on mobile users. So Horizon Worlds, originally a VR-only platform, now a mix of both VR users and mobile users, will become a mobile-only platform in the near future. In a blog post aimed at developers, Samantha Ryan, VP of Content at Meta's Reality Labs, said the company is "separating our Quest VR platform from our Worlds platform in order to create more space for both products to grow." "We’re doubling down on the VR developer ecosystem while shifting the focus of Worlds to be almost exclusively mobile. By breaking things down into two distinct platforms, we’ll be better able to clearly focus on each," Ryan wrote. Announced in 2019 as a "social VR world" called Facebook Horizon, the platform was renamed Horizon Worlds two years later and was an integral part of Meta's vision of a future "Metaverse," but Worlds never really caught on with users. Despite the money Facebook/Meta clearly devoted to the platform, its monthly user count was only around 200,000 in 2022. Meta says it's still committed to virtual realityAccording to Ryan, 86% of time people spend in their VR headsets is spent with third-party apps, so it's not surprising that Meta would pull back from first-party VR. Last month, the company shuttered its three AAA VR game development companies, stopped updating its first-party subscription-based fitness app Supernatural, and laid off around 10% of its Reality Labs division. Ryan says Meta will continue supporting third-party VR developers and releasing hardware, promising the company has "robust roadmap of future VR headsets" tailored to "different audience segments" on tap, but offered no specific details as yet. Meta's focus on mobileWhile the change marks a definitive end to Horizon Worlds as a VR-first destination, the company plans to leverage the massive user base of Meta's Instagram and Facebook to make Worlds competitive with social platforms like Roblox. The company reports 4x growth in Horizon mobile users in 2025."We’re in a strong position to deliver synchronous social games at scale," Ryan wrote. A sad end for VR users of WorldsThere are around five billion smart phone users worldwide, all potential customers to Worlds, compared to an estimated 20-30 million Quest users, so the math definitely makes sense in terms of growing a platform and stock price, but it's sad for the (relatively few) people who have found a home on Horizon Worlds. They'll be able to use mobile platform, but it isn't the same: the sense of scale and engagement can't be replicated on a small, 2D screen. I recently spent a lot of time looking for life in the VR version of Worlds, and it's a unique place, an undiscovered country where strange little communities have taken up residence in a massive, deserted shopping mall. If you can, strap on a headset and poke around a little before the plug is pulled. View the full article

Support from The President administration adds new twist in blockbuster battle with Netflix View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The Arlo Pro 5S 2K four-camera kit with solar panel is down to $229.99 at Woot, compared to $299.99 for the same bundle on Amazon. That price includes a full outdoor setup with four weather-resistant outdoor home security cameras, four rechargeable batteries, mounting hardware, and a solar panel with an eight-foot magnetic cable. For a full-home setup, the math works out to under $60 per camera with solar support included. Arlo Pro 5S 2K Four-Camera Kit $229.99 at Woot $299.99 Save $70.00 Get Deal Get Deal $229.99 at Woot $299.99 Save $70.00 The Pro 5S records in 2K resolution, which is 2,560 by 1,440 pixels. In plain terms, it captures sharper footage than standard 1080p cameras. The camera has a wide 160-degree field of view, so it can cover a driveway or backyard without constant repositioning, and you can zoom in up to 12x digitally to read a license plate or see a face more clearly. At night, it uses both infrared LEDs for black-and-white footage and a motion-activated spotlight for color night vision. The color clips look good for a battery camera, though daytime footage still looks better, notes this PCMag review. You also get two-way audio, an 80-decibel siren, and fast motion alerts sent through the Arlo app. The camera connects over dual-band wifi and works with Alexa, Google Assistant, SmartThings, and IFTTT. It does not support Apple HomeKit. Local storage requires a separate Arlo Smart Hub. Otherwise, you will need an Arlo Secure subscription starting at $9.99 per month for one camera (or $19.99 per month for unlimited cameras) to access cloud recordings and advanced detection for people, pets, vehicles, and packages. Without a subscription or hub, you are limited to live viewing and basic alerts. Battery life can stretch up to eight months in Low Power mode (or more with the included solar panel), but that setting captures snapshots instead of full video clips. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods 4 Active Noise Cancelling Wireless Earbuds — $139.99 (List Price $179.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $329.00 (List Price $349.00) Google Pixel 10a 128GB 6.3" Unlocked Smartphone + $100 Gift Card — $499.00 (List Price $599.00) Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant — $329.00 (List Price $429.00) Amazon Fire TV Stick 4K Plus — $29.99 (List Price $49.99) Bose QuietComfort Noise Cancelling Wireless Headphones — $229.99 (List Price $349.00) Samsung Galaxy Tab A9+ 64GB Wi-Fi 11" Tablet (Silver) — $159.99 (List Price $219.99) Deals are selected by our commerce team View the full article

The biggest drama in Hollywood in recent months hasn’t been on the silver screen but in the boardrooms of two of the most powerful companies in the industry. In December, streaming giant Netflix announced its intention to acquire legendary Hollywood studio Warner Bros. after its planned separation from Discovery Global. The proposed merger has sparked heated debate in Hollywood about the future of the cinema industry, and now, one of the most successful filmmakers in the world, James Cameron, has entered the fray. ‘Titanic’ director calls proposed merger ‘disastrous’ Many in Hollywood have not publicly spoken out against the proposed Netflix-Warner Bros. merger, fearing it could hurt their future employment prospects should it go through. However, as one of the most successful and profitable filmmakers of all time, James Cameron doesn’t have to worry about any potential blacklisting. On February 10, Cameron sent a letter to Republican Senator Mike Lee of Utah, who is chairman of the U.S. Senate Judiciary Subcommittee on Antitrust, Competition Policy, and Consumer Rights, and thus has significant sway over mergers the size of the one proposed by Netflix. In the letter, which was first reported by CNBC, the Avatar director did not mince words, saying “the proposed sale of Warner Bros. Discovery to Netflix will be disastrous for the theatrical motion picture business that I have dedicated my life’s work to.” Cameron’s three main arguments against the megamerger Cameron’s letter is comprehensive in detailing his opposition to a Netflix-Warner Bros. merger, but most of his points center around three main arguments. First, Cameron says that if the Netflix-WB deal goes through, it will significantly harm the cinema industry. “The business model of Netflix is directly at odds with the theatrical film production and exhibition business, which employs hundreds of thousands of Americans,” he points out. He noted that Netflix co-CEO Ted Sarandos has in the past called cinemas “an outdated concept.” Cameron argues that if Netflix acquires Warner Bros. and, as a result, pushes more of WB’s films to streaming instead of a theatrical release, that will result in movie theaters having fewer films to show, which will not only hurt theater chains but also their employees and thus local communities. Cameron notes that while Netflix has committed to maintaining a theatrical window for releases for 17 days, that timeframe “is ridiculously short” compared to historic norms. Second, Cameron says the merger would likely result in fewer motion pictures being made, which would dramatically impact those who work in the film industry, from PAs to visual effects (VFX) artists to caterers. For instance, on a major film like Avatar, Cameron said that he frequently employs 3,000 people for up to four years. These types of job-creating big-budget films are “highly dependent on a healthy exhibition community.” “If such films are no longer green-lit because the market contracts further, which the Netflix acquisition of Warner Brothers will certainly accelerate, then many jobs will be lost,” Cameron wrote. “Theaters will close. Fewer films will be made. Service providers such as VFX companies will go out of business. The job losses will spiral.” Finally, the Aliens director contends that the Netflix-WB deal would hurt America’s soft power and cultural impact across the globe. “At a time when the US trade deficit is a major concern, one of America’s largest export sectors will be negatively impacted,” Cameron wrote. “Which is to say nothing of the cost to our greatest cultural export: movies.“ “The US may no longer lead in auto or steel manufacturing, but it is still the world leader in movies,” he added. “That will change for the worse.” Fast Company has reached out to Netflix and Warner Bros. Discovery for comment. As industry awaits outcome, Netflix stock continues to sink While Cameron’s letter opposing the Netflix-WB merger likely gives a lot of weight to those who share his arguments, the outcome of the proposed merger is still far from certain—not least of which because Netflix isn’t the only one interested in acquiring Warner Bros. Paramount Skydance has launched a hostile bid for Warner Bros. that would also include Discovery Global. Any final agreement would of course need to be approved by regulators. Yet one thing is clear: Since the proposed Netflix-WB merger was announced in December, Netflix’s stock price (Nasdaq: NFLX) has taken a beating. On December 5, the day the deal was announced, Netflix stock closed at just above $100 per share. As of market close yesterday, NFLX shares were trading at $77. That’s a 23% drop. On the other hand, shares of Warner Bros. Discovery, Inc. (Nasdaq: WBD) have leapt in the same timeframe. The day before the proposed merger was announced, WBD shares were trading at around $24.55. As of yesterday’s close, those shares are sitting at $28.53, a jump of more than 16%. View the full article

In a stretch of Louisiana with about 170 fossil fuel and petrochemical plants, premature death is a fact of life for people living nearby. The air is so polluted and the cancer rates so high it is known as Cancer Alley. “Most adults in the area are attending two to three funerals per month,” said Gary C. Watson Jr., who was born and raised in St. John the Baptist Parish, a majority Black community in Cancer Alley about 30 miles outside of New Orleans. His father survived cancer, but in recent years, at least five relatives have died from it. Cancer Alley is one of many patches of America — mostly minority and poor — that suffer higher levels of air pollution from fossil fuel facilities that emit tiny particles connected to higher death rates. When the federal government in 2009 targeted carbon dioxide and other greenhouse gases as a public health danger because of climate change, it led to tighter regulation of pollution and cleaner air in some communities. But this month, the The President administration’s Environmental Protection Agency overturned that “endangerment finding.” Public health experts say the change will likely mean more illness and death for Americans, with communities like Watson’s hit hardest. On Wednesday, a coalition of health and environmental groups sued the EPA over the revocation, calling it unlawful and harmful. “Not having these protections, it’s only going to make things worse,” said Watson, with the environmental justice group Rise St. James Louisiana. He also worries that revoking the endangerment finding will increase emissions that will worsen the state’s hurricanes. The The President administration said the finding — a cornerstone for many regulations aimed at fighting climate change — hurts industry and the economy. President Donald The President has called the idea “a scam” despite repeated studies showing the opposite. Growing evidence shows that poor and Black, Latino and other racial and ethnic groups are typically more vulnerable than white people to pollution and climate-driven floods, hurricanes, extreme heat and more because they tend to have less resources to protect against and recover from them. The EPA, in a 2021 report no longer on its website, concluded the same. The finding’s reversal will affect everyone, but “overburdened communities, which are typically communities of color, Indigenous communities and low-income communities, they will, again, suffer most from these actions,” said Matthew Tejada, senior vice president for environmental health at the Natural Resources Defense Council and a former deputy with the EPA’s office for environmental justice. Hilda Berganza, climate program manager with the Hispanic Access Foundation, said: “Communities that are the front lines are going to feel it the most. And we can see that the Latino population is one of those communities that is going feel it even more than others because of where we live, where we work.” Research shows the unequal harms of pollution, climate change A study published in November found more than 46 million people in the U.S. live within a mile of at least one type of energy supply infrastructure, such as an oil well, a power plant or an oil refinery. But the study found that “persistently marginalized” racial and ethnic groups were more likely to live near multiple such sites. Latinos had the highest exposure. The EPA, in that 2021 report, estimated that with a 2-degree Celsius (3.6 Fahrenheit) rise in global warming, Black people were 40% more likely to live in places with the highest projected rise in deaths because of extreme heat. Latinos, who are overrepresented in outdoor industries such as agriculture and construction, were 43% more likely to live where labor hour losses were expected to be the highest because of heat. Julia Silver, a senior research analyst at the University of California, Los Angeles’ Latino Policy and Politics Institute, found in her own research that California Latino communities had 23 more days of extreme heat annually than non-Latino white neighborhoods. Her team also found those areas have poor air quality at about double the rate, with twice as many asthma-related emergency room visits. Other research shows that Latino children are 40% more likely to die from asthma than white children in part because many lack consistent health care access. “What we’re risking with a rollback like this at the federal level is really human health and well-being in these marginalized groups,” Silver said. Experts say the disparate impacts will be significant Armando Carpio, a longtime pastor in Los Angeles, has seen firsthand how vulnerable his mostly Latino parishioners are. Many are construction workers and gardeners who work outside, often in extreme heat. Others live and work near polluting freeways. He sees children with asthma and elders with dementia, both linked to exposure to air pollution. “We’re regressing,” he said. “I don’t know how many years back, but all of this really affects us.” It is difficult to quantify how much more communities of color could be impacted by the finding’s revocation, but experts who spoke with The Associated Press all said it would be significant. “You will see statistically significant increases in excess morbidity and mortality when it comes to climate impacts and health impacts associated with co-pollutants” in communities of color, said Sacoby Wilson, a University of Maryland professor and executive director of the nonprofit Center for Engagement, Environmental Justice and Health INpowering Communities. Beverly Wright, founding director of the Deep South Center for Environmental Justice in New Orleans, said at least four Black communities in Cancer Alley no longer exist because of the expansion of industrial facilities. The repeal will bring more pollution, higher cancer rates, more extreme weather and the disappearance of more historic communities, she said. “It has us going in the wrong direction, and our communities are now at greater risk,” she said. The Associated Press receives support from the Walton Family Foundation for coverage of water and environmental policy. The AP is solely responsible for all content. For all of AP’s environmental coverage, visit https://apnews.com/hub/climate-and-environment —Dorany Pineda and Seth Borenstein, Associated Press View the full article

Figure hit by drop in government spending during federal shutdown is far below analysts’ expectationsView the full article

If you’re looking to upgrade your home and lifestyle without breaking the bank, there are seven must-have items on sale right now that you shouldn’t overlook. From energy-efficient lighting solutions to stylish accessories and cozy necessities, these products cater to various needs and tastes. Each item combines quality with affordability, making them ideal choices for savvy shoppers. Keep an eye out for these deals; you might find something you didn’t know you needed. Key Takeaways Grab the Google Nest Thermostat at $89.99, featuring voice control and energy-saving capabilities, now at a 31% discount. Snag the Ring Battery Doorbell for just $49.99, offering HD video and smartphone control with a 50% discount. Enjoy cozy days in the Parachute Waffle Robe for $89, originally priced at $149, perfect for lounging. Elevate your listening experience with Sennheiser Momentum 4 Wireless Headphones at $200, now 55% off, delivering high-quality sound. 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These deals are the best clothing sales for your kitchen, providing you with the best kitchen deals available now. Trendy Accessories for Your Wardrobe As you look to refresh your wardrobe, incorporating trendy accessories can improve your outfits considerably. These pieces can boost your style without breaking the bank, especially during those upcoming clothing sales. Here are three must-have accessories you should consider: J.Crew Organza Bow Hair Clip – This chic hair accessory is on sale for $17 (50% off), making it a perfect low price name brand clothes option for personal use or gifts. Jayson Home Jamil Tote Bag – Crafted from handwoven rattan, this versatile bag is priced at $75 (50% off), ideal for both casual and formal looks. Sennheiser Momentum 4 Wireless Headphones – At $200 (55% off), these high-quality headphones are crucial for audio enthusiasts looking for comfort and style. Don’t miss out on the women clearance at your local closeout store or during fall clothing sales and summer apparel sales. Keep an eye out for things for sale near me, and happy shopping! Essential Beauty Products at Reduced Prices When you’re looking to improve your beauty routine without overspending, exploring essential beauty products at reduced prices can lead to significant savings and quality results. For instance, the Foreo Bear 2 Microcurrent Device is now $356, offering a 44% discount, perfect for toning and lifting your skin. The Highbrow Hippie Instant Silk indispensable Mask, paired with a Daily Reset Tea, provides eco-friendly skincare for relaxation, ideal for your self-care days. If you’re after sound quality, check out the Sennheiser Momentum 4 Wireless Headphones, now at $200 with a 55% discount. For an affordable luxury, Boy Smells Candles and Perfumes are priced at $31, offering a 30% reduction. Furthermore, Masha Tea Matcha is available for $29, reflecting a 30% drop. Look for these items during summer end sales or fall sales at close out stores near me and find stuff for sale near me. Frequently Asked Questions What Products Are in Demand Right Now? Currently, activewear, particularly leggings and shorts, are in high demand because of a growing focus on fitness and wellness. Consumers are furthermore investing in home decor, favoring eco-friendly materials like wall art and pillows. Portable chargers are popular for on-the-go convenience, whereas CeraVe products, especially moisturizers with unique ingredients, attract attention for self-care. Moreover, smart home devices, such as energy-efficient lighting and voice-controlled thermostats, are becoming increasingly sought after for their practicality. What Is the Most Profitable Item to Sell? The most profitable item to sell currently is activewear, particularly leggings and shorts. This sector benefits from the rising interest in fitness and wellness, making it a lucrative choice. Skin care products, especially those featuring unique ingredients like snail mucin, in addition show high demand because of the emphasis on self-care. Moreover, pet products have surged in popularity, particularly supplements, appealing to dedicated pet owners seeking health solutions for their animals. What Sells Quickly for Cash? When you’re looking for items that sell quickly for cash, focus on high-demand categories. Electronics like earbuds and portable chargers tend to move swiftly because of their popularity and necessity. Kitchen appliances, particularly versatile ones like multi-cookers, attract home enthusiasts. Furthermore, fitness gear, including yoga mats and resistance bands, often sells fast, propelled by health trends. Fashion accessories, especially those on sale, can likewise see rapid turnover as shoppers seek stylish deals. What Is the Best Merchandise to Sell? To determine the best merchandise to sell, focus on trending categories. Seasonal clothing items like sweatshirts and dance dresses are in high demand. Home decor, especially unique lighting and eco-friendly materials, attracts consumers. Kitchen appliances, particularly air fryers and multi-cookers, continue to rise in popularity. Furthermore, fitness equipment, such as resistance bands, is sought after because of health trends. Finally, tech gadgets, including smart home devices, consistently draw consumer interest. Conclusion In conclusion, these seven must-have sale items offer a range of options for tech enthusiasts, fashion lovers, and homebodies alike. From energy-efficient smart bulbs to stylish hair accessories and cozy robes, there’s something for everyone. High-quality headphones and unique candles further improve your lifestyle or make thoughtful gifts. Don’t miss out on these valuable deals, as they provide both practicality and style at reduced prices, making them worthwhile additions to your collection or perfect for gifting. Image via Google Gemini and ArtSmart This article, "7 Must-Have Sale Stuff Items Right Now" was first published on Small Business Trends View the full article

If you’re looking to upgrade your home and lifestyle without breaking the bank, there are seven must-have items on sale right now that you shouldn’t overlook. From energy-efficient lighting solutions to stylish accessories and cozy necessities, these products cater to various needs and tastes. Each item combines quality with affordability, making them ideal choices for savvy shoppers. Keep an eye out for these deals; you might find something you didn’t know you needed. Key Takeaways Grab the Google Nest Thermostat at $89.99, featuring voice control and energy-saving capabilities, now at a 31% discount. Snag the Ring Battery Doorbell for just $49.99, offering HD video and smartphone control with a 50% discount. Enjoy cozy days in the Parachute Waffle Robe for $89, originally priced at $149, perfect for lounging. Elevate your listening experience with Sennheiser Momentum 4 Wireless Headphones at $200, now 55% off, delivering high-quality sound. Don’t miss the Instant Pot Duo 7-in-1 for $79.99, versatile for pressure and slow cooking, currently at a 20% discount. Incredible Tech Gadgets on Sale When you’re looking to upgrade your home with the latest technology, there are several incredible gadgets currently on sale that can improve your everyday life. The GE Cync A19 Smart LED Light Bulbs, priced at $17.98, offer a 25% discount and come with energy-efficient, dimmable, and color-changing features, perfect for any smart home. You can additionally find the Google Nest Thermostat for $89.99, a 31% discount, which provides voice control and energy-saving capabilities. For improved security, the Ring Battery Doorbell is available for $49.99, reflecting a 50% discount, featuring HD video and smartphone control. If you’re an avid reader, consider the Amazon Kindle Paperwhite at $124.99, a 22% reduction, offering a high-resolution display. Finally, don’t miss the Charmast Portable Charger at $28.48, featuring a 29% discount with a 20,000 mAh capacity. These items on sale can truly enhance your tech experience. Stylish Fashion Finds at Discounted Prices You’ll find a range of stylish fashion finds at discounted prices that can enhance your wardrobe without breaking the bank. From trendy apparel discounts to chic accessories and versatile shoes for every occasion, there’s something for everyone. Keep an eye out for quality items like the J.Crew Organza Bow Hair Clip and the handwoven Jayson Home Jamil Tote Bag, both offering significant savings. Trendy Apparel Discounts As fashion trends evolve, scoring stylish apparel at discounted prices becomes increasingly appealing for savvy shoppers. If you’re wondering what stores are having sales right now, check out these trendy finds at discount clothing websites: J.Crew’s Organza Bow Hair Clip – Now just $17 with a 50% discount, this accessory enhances any outfit. Hanna Andersson’s Dusen Dusen Pajamas – Perfect for comfort and style, these pajamas are half off at $79. Parachute‘s Waffle Robe – Available for $89, providing a chic loungewear option at a 40% discount. Don’t miss the summer apparel clearance and the best clothing sales right now, as these offer fantastic apparel discounts on discount name brand clothes. Shoes for Every Occasion Finding the right pair of shoes for every occasion can improve your wardrobe in addition to ensuring comfort and style. With the growing trend for stylish yet comfortable footwear, you’ll find sneakers and boots are must-haves. If you’re asking, “Is there a sale?” check discount apparel stores or clearance sale online for the best clearance deals. Whether you need activewear shoes for fitness or fashionable boots for winter, you’ll find options that suit your needs. Don’t forget to explore cheap name brand clothes online for matching outfits. This weekend’s clothing sales could be the perfect opportunity to snag stylish shoes at discounted prices. Stay trendy and comfortable without breaking the bank with these apparel deals and summer clothes clearance options. Chic Accessories on Sale Accessorizing can improve any outfit, making chic accessories a key component of your wardrobe. Right now, you can find some stylish options at discount fashion stores online, perfect for elevating your style as you save money. Here are three must-have items on sale: J.Crew Organza Bow Hair Clip – Now only $17, down by 50%. A great choice for personal use or holiday gifting. Jayson Home Jamil Tote Bag – Priced at $75, this handwoven rattan bag is versatile and stylish, marked down from $150. Sennheiser Momentum 4 Wireless Headphones – Enjoy high-quality sound for $200, a 55% discount from $450. Explore clearance items and affordable name brand clothes to snag extreme clearance deals on chic accessories! Cozy Home Essentials Worth Snagging When you’re looking to create a cozy atmosphere at home, investing in warm accessories and stylish decor can make a significant difference. Consider snagging necessities like the Parachute Waffle Robe or the Staub 4-Quart Dutch Oven, both now at impressive discounts. These items not just improve your comfort but additionally raise the overall aesthetic of your living space. Essential Warmth Accessories As the colder months approach, investing in essential warmth accessories becomes important for maintaining comfort at home and on the go. You’ll find some fantastic deals that offer both style and functionality, making your winter experience cozy. Parachute Waffle Robe – Originally $149, now $89, this robe is perfect for lounging on chilly days. Staub 4-Quart Dutch Oven – Discounted from $370 to $150, it’s ideal for creating hearty meals that warm you up. Dagne Dover Kyoto Pet Carrier – With a price drop from $340 to $142, your pet stays cozy during outings. Explore discount clothing stores online for affordable warmth accessories, including women’s clearance clothes and other cheap stuff for sale that fit your budget. Don’t miss these best clearance sales! Stylish Comfort Decor Creating a cozy atmosphere at home can greatly boost your comfort, especially during the colder months. Stylish decor items, like the Pooky Cordless Light, improve your space while offering convenience with long-lasting battery life. For a chic kitchen upgrade, consider the Staub 4-Quart Dutch Oven, now $150, reflecting a 59% discount. You’ll likewise love the Fable Wine Glasses, available for $83, perfect for your home bar. Don’t overlook the Parachute Waffle Robe, which is now just $89, making it a must-have cozy home necessity. For the audiophiles, the Sonos Era 300 Smart Speaker, discounted to $379, delivers impressive sound quality. Check out discount clothing sites for clearance deals and the best online sales right now clothing to raise your home’s style. Unique Gift Ideas for Everyone Finding unique gift ideas for everyone on your list can often feel overwhelming, especially with so many options available. Luckily, there are several standout items on sale that cater to diverse tastes and interests. Here are three unique gifts to contemplate: J.Crew Organza Bow Hair Clip – Originally $35, now merely $17, it’s a chic accessory perfect for any outfit or a thoughtful Secret Santa gift. Staub 4-Quart Dutch Oven – A stylish kitchen necessity, this French-designed oven is now $150, down from $370, ideal for culinary enthusiasts. Parachute Waffle Robe – Now $89 (originally $149), this cozy robe is perfect for relaxation lovers. These unique gift ideas aren’t merely on sale but additionally offer something special for everyone. Don’t miss out on these fashion sales and clearance clothes, especially during the summer clothes clearance sale for extra off clearance items. Must-Have Kitchen Appliances on Sale In regard to equipping your kitchen, having the right appliances can make a significant difference in both efficiency and cooking quality. Currently, the Instant Pot Duo 7-in-1 is on sale for $79.99, providing a 20% discount and offering versatility for pressure cooking and slow cooking. If you’re looking to improve your cooking experience, Le Creuset cookware is discounted by up to 40%, making it a great time to invest in durable kitchen necessities. The Ninja Foodi Grill is likewise marked down to $149.99, combining air frying and grilling at a 25% savings. Don’t overlook Cuisinart‘s 14-Cup Food Processor, on sale for $129.99, perfect for meal prep with a 30% discount. Plus, air fryers are trending, with some models seeing discounts up to 71%. These deals are the best clothing sales for your kitchen, providing you with the best kitchen deals available now. Trendy Accessories for Your Wardrobe As you look to refresh your wardrobe, incorporating trendy accessories can improve your outfits considerably. These pieces can boost your style without breaking the bank, especially during those upcoming clothing sales. Here are three must-have accessories you should consider: J.Crew Organza Bow Hair Clip – This chic hair accessory is on sale for $17 (50% off), making it a perfect low price name brand clothes option for personal use or gifts. Jayson Home Jamil Tote Bag – Crafted from handwoven rattan, this versatile bag is priced at $75 (50% off), ideal for both casual and formal looks. Sennheiser Momentum 4 Wireless Headphones – At $200 (55% off), these high-quality headphones are crucial for audio enthusiasts looking for comfort and style. Don’t miss out on the women clearance at your local closeout store or during fall clothing sales and summer apparel sales. Keep an eye out for things for sale near me, and happy shopping! Essential Beauty Products at Reduced Prices When you’re looking to improve your beauty routine without overspending, exploring essential beauty products at reduced prices can lead to significant savings and quality results. For instance, the Foreo Bear 2 Microcurrent Device is now $356, offering a 44% discount, perfect for toning and lifting your skin. The Highbrow Hippie Instant Silk indispensable Mask, paired with a Daily Reset Tea, provides eco-friendly skincare for relaxation, ideal for your self-care days. If you’re after sound quality, check out the Sennheiser Momentum 4 Wireless Headphones, now at $200 with a 55% discount. For an affordable luxury, Boy Smells Candles and Perfumes are priced at $31, offering a 30% reduction. Furthermore, Masha Tea Matcha is available for $29, reflecting a 30% drop. Look for these items during summer end sales or fall sales at close out stores near me and find stuff for sale near me. Frequently Asked Questions What Products Are in Demand Right Now? Currently, activewear, particularly leggings and shorts, are in high demand because of a growing focus on fitness and wellness. Consumers are furthermore investing in home decor, favoring eco-friendly materials like wall art and pillows. Portable chargers are popular for on-the-go convenience, whereas CeraVe products, especially moisturizers with unique ingredients, attract attention for self-care. Moreover, smart home devices, such as energy-efficient lighting and voice-controlled thermostats, are becoming increasingly sought after for their practicality. What Is the Most Profitable Item to Sell? The most profitable item to sell currently is activewear, particularly leggings and shorts. This sector benefits from the rising interest in fitness and wellness, making it a lucrative choice. Skin care products, especially those featuring unique ingredients like snail mucin, in addition show high demand because of the emphasis on self-care. Moreover, pet products have surged in popularity, particularly supplements, appealing to dedicated pet owners seeking health solutions for their animals. What Sells Quickly for Cash? When you’re looking for items that sell quickly for cash, focus on high-demand categories. Electronics like earbuds and portable chargers tend to move swiftly because of their popularity and necessity. Kitchen appliances, particularly versatile ones like multi-cookers, attract home enthusiasts. Furthermore, fitness gear, including yoga mats and resistance bands, often sells fast, propelled by health trends. Fashion accessories, especially those on sale, can likewise see rapid turnover as shoppers seek stylish deals. What Is the Best Merchandise to Sell? To determine the best merchandise to sell, focus on trending categories. Seasonal clothing items like sweatshirts and dance dresses are in high demand. Home decor, especially unique lighting and eco-friendly materials, attracts consumers. Kitchen appliances, particularly air fryers and multi-cookers, continue to rise in popularity. Furthermore, fitness equipment, such as resistance bands, is sought after because of health trends. Finally, tech gadgets, including smart home devices, consistently draw consumer interest. Conclusion In conclusion, these seven must-have sale items offer a range of options for tech enthusiasts, fashion lovers, and homebodies alike. From energy-efficient smart bulbs to stylish hair accessories and cozy robes, there’s something for everyone. High-quality headphones and unique candles further improve your lifestyle or make thoughtful gifts. Don’t miss out on these valuable deals, as they provide both practicality and style at reduced prices, making them worthwhile additions to your collection or perfect for gifting. Image via Google Gemini and ArtSmart This article, "7 Must-Have Sale Stuff Items Right Now" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The 65-inch Samsung S95D TV is selling refurbished for $1,449.99 at Woot, compared to $2,247.95 on Amazon. The lowest tracked price for a new unit has been $1,997.99, so this undercuts that by a wide margin. As for its refurbished status, all it means is that it may show minor cosmetic wear, but it has been tested and cleared to work like new. 65-inch Samsung S95D TV $1,449.99 at Woot $2,247.95 Save $797.96 Get Deal Get Deal $1,449.99 at Woot $2,247.95 Save $797.96 This is a 4K OLED panel with a 120Hz refresh rate and HDR10 and HDR10+ support. OLED means each pixel lights up on its own, so blacks look truly black and bright highlights pop without washing out the rest of the screen. PCMag gave it an “excellent” rating, noting its standout color and contrast. Samsung also pushes brightness higher than many OLEDs, which helps in rooms that aren't completely dark. For gaming, it is hard to fault. All four HDMI ports support 4K at 120Hz, and it can handle up to 144Hz variable refresh rate from a compatible PC. Input lag in Game Mode is measured at under one millisecond, so controls feel immediate. That said, there is no official AMD FreeSync or Nvidia G-Sync support. The TV runs Samsung’s Tizen smart platform, with major streaming apps like Netflix, Disney+, YouTube, and Apple TV built in. You can stream from an iPhone or iPad using AirPlay, and it supports cloud gaming services like Xbox Game Pass and Nvidia GeForce Now if you connect a controller over Bluetooth. On the downside, Tizen can feel cluttered. Basic picture controls sit deeper in the menus than they need to, and switching inputs requires a few extra clicks. It works fine once you get used to it, but it isn't the most intuitive system out there. There is also no Dolby Vision support, and the TV lacks an ATSC 3.0 tuner for next-gen over-the-air broadcasts. Also, its wireless connectivity is limited to Wi-Fi 5 instead of the newer Wi-Fi 6 or 6E standards. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods 4 Active Noise Cancelling Wireless Earbuds — $139.99 (List Price $179.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $329.00 (List Price $349.00) Google Pixel 10a 128GB 6.3" Unlocked Smartphone + $100 Gift Card — $499.00 (List Price $599.00) Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant — $329.00 (List Price $429.00) Amazon Fire TV Stick 4K Plus — $29.99 (List Price $49.99) Bose QuietComfort Noise Cancelling Wireless Headphones — $229.99 (List Price $349.00) Samsung Galaxy Tab A9+ 64GB Wi-Fi 11" Tablet (Silver) — $159.99 (List Price $219.99) Deals are selected by our commerce team View the full article

To effectively personalize customer service, it’s vital to understand that customers expect customized interactions based on their preferences and behaviors. By leveraging customer data, businesses can create detailed profiles that improve engagement. Implementing strategies like seamless omnichannel experiences and humanizing communication can greatly boost customer satisfaction. But there’s more to take into account, including how to train staff and utilize feedback for continuous improvement. Explore these important strategies to raise your customer service approach. Key Takeaways Leverage customer data to create detailed profiles and tailor interactions based on individual preferences and previous interactions. Implement a seamless omnichannel experience to ensure consistent messaging and engagement across all platforms. Utilize conversational language and personalize communication by using customer names to foster trust and connection. Encourage staff training focused on emotional recognition and active listening to enhance customer engagement and satisfaction. Regularly gather and analyze customer feedback to identify improvement areas and adapt services to meet evolving customer expectations. Understand Customer Expectations for Personalization As technology continues to evolve, it’s vital for businesses to comprehend that a significant 73% of customers now expect better personalization in their interactions. This expectation underscores the significance of personalized customer service. When customers feel treated as individuals rather than merely numbers, they’re more likely to engage with your brand. Shockingly, over 60% of consumers stop engaging with brands because of poor customer service, highlighting the need to meet these personalization expectations. Furthermore, 61% of customers believe that companies still fail to deliver personalized experiences, creating a clear gap in service quality. By investing in personalization customer service strategies, you not only improve customer satisfaction but additionally potentially increase business value by 43%. Brands that focus on personalized experiences enhance their reputations, as customers appreciate empathetic communication. Grasping these dynamics is vital for your business’s success in today’s competitive environment. Leverage Customer Data for Tailored Interactions To create personalized interactions, you need to analyze customer interaction histories and segment them based on their preferences. By comprehending past behaviors and preferences, you can tailor your approach, making each communication more relevant and engaging. This strategic use of customer data not just improves the quality of your service but likewise boosts customer satisfaction. Analyze Interaction Histories Analyzing interaction histories is essential for businesses aiming to develop personalized customer service strategies that resonate with individual consumers. By creating thorough customer profiles, you can uncover preferences, behaviors, and pain points that inform your service approach. Utilizing CRM systems to track previous interactions enables your agents to reference past purchases, enhancing the relevance of their recommendations. Data-driven insights gleaned from these histories can improve first contact resolution rates, as your team is better equipped to address specific customer needs from the outset. Moreover, comprehending customer sentiment and feedback allows you to proactively adjust service strategies, meeting evolving expectations. Leveraging historical data likewise helps anticipate future needs, nurturing timely communications that strengthen customer relationships. Segment Based on Preferences Grasping your customers’ preferences is a transformative factor for personalizing interactions. By segmenting customers based on their unique preferences, you can create customized experiences that resonate with their individual needs. Analyzing data like purchase history and communication styles allows you to craft personalized messages and offers. Research shows that 73% of customers expect such interactions, meaning effective segmentation can considerably boost satisfaction and loyalty. Identifying distinct segments through behavioral data helps you address specific challenges and desires. Implementing a robust customer data platform (CDP) can unify and analyze this information, enabling more efficient segmentation. In the end, this leads to improved service delivery, ensuring that your customers feel valued and understood in their interactions with your business. Create a Seamless Omnichannel Experience Creating a seamless omnichannel experience is essential for modern businesses aiming to meet customer expectations effectively. This approach allows customers to interact across various platforms like social media, websites, and in-store, ensuring they engage where they feel most comfortable. By integrating customer data from all channels into a unified dashboard, you can access previous interactions, reducing the need for customers to repeat themselves and improving personalization. Research shows that companies with strong omnichannel engagement retain 89% of their customers, whereas those with weak engagement only retain 33%. A well-executed omnichannel strategy provides consistent messaging and support, which boosts customer satisfaction and loyalty, as 73% of consumers prefer a uniform experience across all channels. Humanize Your Communication Style To truly connect with your customers, it’s crucial to use conversational language and address them by name during interactions. This approach not only promotes a friendly atmosphere but likewise makes your communication feel more genuine and less scripted. Use Conversational Language When customers reach out for assistance, using conversational language can greatly improve their experience. About 75% of customers prefer authentic human voices over scripted messages, so avoid jargon and technical terms to guarantee clarity. When you speak plainly, it helps customers feel more comfortable and understood. Personalizing communication by addressing their specific needs can elevate their overall experience and build trust. Encourage your customer service representatives to learn about customers’ backgrounds and preferences, allowing for more meaningful conversations. This approach cultivates genuine dialogue instead of relying solely on scripts, creating emotional connections. In the end, these connections drive customer loyalty and retention, leading to higher satisfaction rates for your business. Address by Name Addressing customers by name during interactions markedly improves engagement and promotes a personal connection. When you use a customer’s name, it signals recognition and respect, making them feel valued rather than just another transaction. Research shows that 75% of customers prefer authentic human voices over scripted messages, and incorporating names encourages a relatable and genuine communication style. By utilizing CRM systems, you can seamlessly access customer names, enhancing your conversations and overall customer experience. Personalizing interactions not only increases customer satisfaction but additionally leads to better service outcomes, as customers are more likely to respond positively when they feel acknowledged. Utilize Customer Names for Connection Frequently incorporating customers’ names into your interactions can greatly improve the overall experience they’ve with your service. Using names not just captures attention but additionally increases their likeability for your brand, making them feel recognized and valued. Here are some strategies to effectively utilize customer names: CRM Systems: Use customer relationship management systems to access names easily and personalize interactions across communication channels. Authentic Communication: Aim for authentic human voices instead of scripted messages, as 75% of customers prefer genuine interactions. Follow-Up: Regularly use names in follow-ups and communications to cultivate deeper emotional connections. Customer Satisfaction: Remember, 71% of customers feel frustrated with impersonal experiences, so addressing them by name can improve satisfaction and loyalty. Offer Customized Solutions Based on Preferences Offering customized solutions based on customer preferences is essential for improving the overall experience and satisfaction. By utilizing customer data, like purchase history and browsing behavior, you can create personalized recommendations that meet individual needs. In fact, 80% of consumers are more likely to buy when brands offer individualized experiences. Implementing AI tools can likewise help predict customer needs and suggest solutions proactively, leading to improved engagement. Here’s a quick overview of effective strategies: Strategy Benefits Example Personalized Promotions Encourages repeat purchases Exclusive discounts Customized Recommendations Boosts customer satisfaction Product suggestions based on past purchases Regular Feedback Updates Keeps offerings relevant Adapting solutions based on surveys Implement VIP or Loyalty Programs for Engagement Implementing VIP or loyalty programs can greatly improve customer engagement and retention. By offering personalized incentives, you can keep customers coming back, as satisfied customers are more likely to return for repeat purchases. Here are four strategies to evaluate: Tailored Rewards: Create rewards based on individual preferences, enhancing their loyalty to your brand. Exclusive Offers: Regularly update your program to include special promotions or early access, encouraging ongoing participation. Encourage Referrals: Implement incentives for customers who refer others, as referred customers are four times more likely to purchase. Monitor Spending: Track spending patterns, as loyalty members typically spend 12-18% more per transaction than non-members. Train Staff on Personalization Techniques Training staff on personalization techniques is essential for improving customer interactions and elevating overall service quality. By equipping your team with the skills to recognize customer emotions and preferences, you create a more engaging experience. Roleplay exercises help employees practice active listening and adapt their communication style to meet individual customer needs. Access to customer history through CRM systems enables staff to provide relevant, personalized interactions. Emphasizing human connections in customer service is significant, as 75% of customers prefer authentic voices over scripted responses. Continuous training keeps your team updated on best practices, driving customer satisfaction and loyalty. Here’s a summary of effective training strategies: Strategy Benefit Roleplay Exercises Improves active listening CRM System Access Provides personalized context Emotional Recognition Training Cultivates deeper connections Human Connection Emphasis Increases customer satisfaction Ongoing Education Keeps skills and knowledge fresh Seek Customer Feedback for Continuous Improvement To improve your customer service strategies, it’s essential to encourage open communication with your customers. By actively seeking and analyzing their feedback, you can identify specific areas for improvement, which will help you make informed changes quickly. Implementing these adjustments not just boosts service efficiency but furthermore strengthens customer loyalty, as they feel their opinions matter. Encourage Open Communication Encouraging open communication with customers is essential for any organization aiming to improve its services. By actively seeking feedback, you can better understand their experiences and expectations. Here are some effective strategies: Utilize Surveys: Regularly send out surveys to gather insights into customer satisfaction and areas for improvement. Engage on Social Media: Use social platforms for direct interactions, allowing customers to voice their opinions and suggestions. Communicate Changes: Inform customers about advancements made in response to their feedback, reinforcing that their input is valued. Foster a Culture of Improvement: Continuously revisit and refine your strategies, adapting to the latest customer feedback to boost personalization in interactions. Implementing these strategies helps create a more responsive and customer-focused service environment. Analyze Insights for Improvement How can you effectively utilize customer feedback to drive continuous improvement in your service delivery? Regularly gathering feedback through surveys and direct conversations is crucial for comprehending customer needs and identifying improvement areas. By analyzing this feedback, you can uncover patterns that highlight both strengths and weaknesses in your interactions. This insight allows you to refine your strategies effectively. Furthermore, implementing changes based on customer suggestions not only improves your service offerings but additionally shows that you value their input, nurturing loyalty and trust. Communicating the improvements made in response to feedback reinforces the idea that customer opinions matter, leading to increased satisfaction and engagement. In the end, nurturing a culture of continuous improvement based on these insights is critical for staying competitive. Implement Changes Promptly When you prioritize implementing changes based on customer feedback, you not just improve your service delivery but also align your offerings with customer expectations. To effectively implement changes, consider these steps: Regularly collect feedback through surveys, social media, and direct interactions to pinpoint areas for improvement. Act quickly on customer suggestions; remember, 70% of customers expect timely responses to their feedback. Communicate improvements transparently to build trust and show your commitment to customer satisfaction. Monitor key metrics like customer satisfaction scores and Net Promoter Scores (NPS) to evaluate the impact of changes and refine your strategies. Embrace Proactive Customer Engagement Strategies Proactive customer engagement strategies are essential for businesses that want to improve customer satisfaction and loyalty. By anticipating customer needs, you can greatly improve their experience. For instance, implementing data-driven insights can lead to a 10-15% increase in sales. Regular communication, such as personalized reminders, can reduce churn rates by 25%, keeping your customers engaged. Strategy Benefit Impact on Metrics Anticipating Needs Improves Customer Experience 20% increase in satisfaction Personalized Follow-ups Boosts Repeat Purchases 30% increase in loyalty Regular Communication Reduces Churn Rates 25% decrease in cancellations Engaging customers through feedback additionally builds trust, boosting loyalty by 40%. By embracing these proactive strategies, you not only improve service effectiveness but also cultivate lasting relationships with your customers. Frequently Asked Questions How Do You Personalize Customer Service? To personalize customer service, you can start by gathering and analyzing customer data to understand preferences and behaviors. Use this information to tailor interactions, addressing customers by name and using their preferred pronouns. Implementing omnichannel support allows you to provide a seamless experience across various platforms. Furthermore, proactively engaging with customers by anticipating their needs can improve their experience, making them feel valued and enhancing satisfaction levels considerably. What Are the 4 D’s of Personalization? The 4 D’s of personalization are Data, Design, Delivery, and Dynamic. First, you collect and analyze customer data to understand their preferences. Next, you design customized experiences that resonate with individuals. Timely delivery of personalized messages is essential, as customers expect relevant communication. Finally, dynamic personalization adapts based on real-time interactions and feedback, ensuring experiences stay relevant. Together, these elements create a thorough personalization strategy that improves customer satisfaction and loyalty. What Are the 7 Essentials to Excellent Customer Service? To provide excellent customer service, focus on seven fundamentals: responsiveness, empathy, knowledge, clarity, consistency, personalization, and follow-up. You should respond swiftly to inquiries, show comprehension of customer issues, and possess in-depth product knowledge. Guarantee clear communication and maintain consistent service across all channels. Tailor your approach to individual needs and follow up to confirm satisfaction. What Are the 7 R’s of Customer Service? The 7 R’s of customer service are crucial principles guiding effective interactions. They include the Right Product, ensuring customers get what they need; the Right Time, delivering support without delay; the Right Place, offering assistance through preferred channels; and the Right Information, providing accurate data for decision-making. Furthermore, the Right Person connects customers with knowledgeable representatives, whereas the Right Attitude nurtures a positive experience. Finally, Right Feedback helps organizations improve service by valuing customer input. Conclusion Incorporating these ten crucial strategies into your customer service approach can greatly improve personalization. By comprehending customer expectations, leveraging data, and creating an omnichannel experience, you can cultivate stronger connections. Humanizing communication, utilizing names, and implementing loyalty programs further engage customers. Training staff on personalization techniques and seeking feedback guarantees continuous improvement, as proactive engagement anticipates customer needs. Together, these strategies can boost satisfaction and loyalty, eventually leading to a more successful business. Image via Google Gemini This article, "10 Essential Strategies for Personalizing Customer Service" was first published on Small Business Trends View the full article

To effectively personalize customer service, it’s vital to understand that customers expect customized interactions based on their preferences and behaviors. By leveraging customer data, businesses can create detailed profiles that improve engagement. Implementing strategies like seamless omnichannel experiences and humanizing communication can greatly boost customer satisfaction. But there’s more to take into account, including how to train staff and utilize feedback for continuous improvement. Explore these important strategies to raise your customer service approach. Key Takeaways Leverage customer data to create detailed profiles and tailor interactions based on individual preferences and previous interactions. Implement a seamless omnichannel experience to ensure consistent messaging and engagement across all platforms. Utilize conversational language and personalize communication by using customer names to foster trust and connection. Encourage staff training focused on emotional recognition and active listening to enhance customer engagement and satisfaction. Regularly gather and analyze customer feedback to identify improvement areas and adapt services to meet evolving customer expectations. Understand Customer Expectations for Personalization As technology continues to evolve, it’s vital for businesses to comprehend that a significant 73% of customers now expect better personalization in their interactions. This expectation underscores the significance of personalized customer service. When customers feel treated as individuals rather than merely numbers, they’re more likely to engage with your brand. Shockingly, over 60% of consumers stop engaging with brands because of poor customer service, highlighting the need to meet these personalization expectations. Furthermore, 61% of customers believe that companies still fail to deliver personalized experiences, creating a clear gap in service quality. By investing in personalization customer service strategies, you not only improve customer satisfaction but additionally potentially increase business value by 43%. Brands that focus on personalized experiences enhance their reputations, as customers appreciate empathetic communication. Grasping these dynamics is vital for your business’s success in today’s competitive environment. Leverage Customer Data for Tailored Interactions To create personalized interactions, you need to analyze customer interaction histories and segment them based on their preferences. By comprehending past behaviors and preferences, you can tailor your approach, making each communication more relevant and engaging. This strategic use of customer data not just improves the quality of your service but likewise boosts customer satisfaction. Analyze Interaction Histories Analyzing interaction histories is essential for businesses aiming to develop personalized customer service strategies that resonate with individual consumers. By creating thorough customer profiles, you can uncover preferences, behaviors, and pain points that inform your service approach. Utilizing CRM systems to track previous interactions enables your agents to reference past purchases, enhancing the relevance of their recommendations. Data-driven insights gleaned from these histories can improve first contact resolution rates, as your team is better equipped to address specific customer needs from the outset. Moreover, comprehending customer sentiment and feedback allows you to proactively adjust service strategies, meeting evolving expectations. Leveraging historical data likewise helps anticipate future needs, nurturing timely communications that strengthen customer relationships. Segment Based on Preferences Grasping your customers’ preferences is a transformative factor for personalizing interactions. By segmenting customers based on their unique preferences, you can create customized experiences that resonate with their individual needs. Analyzing data like purchase history and communication styles allows you to craft personalized messages and offers. Research shows that 73% of customers expect such interactions, meaning effective segmentation can considerably boost satisfaction and loyalty. Identifying distinct segments through behavioral data helps you address specific challenges and desires. Implementing a robust customer data platform (CDP) can unify and analyze this information, enabling more efficient segmentation. In the end, this leads to improved service delivery, ensuring that your customers feel valued and understood in their interactions with your business. Create a Seamless Omnichannel Experience Creating a seamless omnichannel experience is essential for modern businesses aiming to meet customer expectations effectively. This approach allows customers to interact across various platforms like social media, websites, and in-store, ensuring they engage where they feel most comfortable. By integrating customer data from all channels into a unified dashboard, you can access previous interactions, reducing the need for customers to repeat themselves and improving personalization. Research shows that companies with strong omnichannel engagement retain 89% of their customers, whereas those with weak engagement only retain 33%. A well-executed omnichannel strategy provides consistent messaging and support, which boosts customer satisfaction and loyalty, as 73% of consumers prefer a uniform experience across all channels. Humanize Your Communication Style To truly connect with your customers, it’s crucial to use conversational language and address them by name during interactions. This approach not only promotes a friendly atmosphere but likewise makes your communication feel more genuine and less scripted. Use Conversational Language When customers reach out for assistance, using conversational language can greatly improve their experience. About 75% of customers prefer authentic human voices over scripted messages, so avoid jargon and technical terms to guarantee clarity. When you speak plainly, it helps customers feel more comfortable and understood. Personalizing communication by addressing their specific needs can elevate their overall experience and build trust. Encourage your customer service representatives to learn about customers’ backgrounds and preferences, allowing for more meaningful conversations. This approach cultivates genuine dialogue instead of relying solely on scripts, creating emotional connections. In the end, these connections drive customer loyalty and retention, leading to higher satisfaction rates for your business. Address by Name Addressing customers by name during interactions markedly improves engagement and promotes a personal connection. When you use a customer’s name, it signals recognition and respect, making them feel valued rather than just another transaction. Research shows that 75% of customers prefer authentic human voices over scripted messages, and incorporating names encourages a relatable and genuine communication style. By utilizing CRM systems, you can seamlessly access customer names, enhancing your conversations and overall customer experience. Personalizing interactions not only increases customer satisfaction but additionally leads to better service outcomes, as customers are more likely to respond positively when they feel acknowledged. Utilize Customer Names for Connection Frequently incorporating customers’ names into your interactions can greatly improve the overall experience they’ve with your service. Using names not just captures attention but additionally increases their likeability for your brand, making them feel recognized and valued. Here are some strategies to effectively utilize customer names: CRM Systems: Use customer relationship management systems to access names easily and personalize interactions across communication channels. Authentic Communication: Aim for authentic human voices instead of scripted messages, as 75% of customers prefer genuine interactions. Follow-Up: Regularly use names in follow-ups and communications to cultivate deeper emotional connections. Customer Satisfaction: Remember, 71% of customers feel frustrated with impersonal experiences, so addressing them by name can improve satisfaction and loyalty. Offer Customized Solutions Based on Preferences Offering customized solutions based on customer preferences is essential for improving the overall experience and satisfaction. By utilizing customer data, like purchase history and browsing behavior, you can create personalized recommendations that meet individual needs. In fact, 80% of consumers are more likely to buy when brands offer individualized experiences. Implementing AI tools can likewise help predict customer needs and suggest solutions proactively, leading to improved engagement. Here’s a quick overview of effective strategies: Strategy Benefits Example Personalized Promotions Encourages repeat purchases Exclusive discounts Customized Recommendations Boosts customer satisfaction Product suggestions based on past purchases Regular Feedback Updates Keeps offerings relevant Adapting solutions based on surveys Implement VIP or Loyalty Programs for Engagement Implementing VIP or loyalty programs can greatly improve customer engagement and retention. By offering personalized incentives, you can keep customers coming back, as satisfied customers are more likely to return for repeat purchases. Here are four strategies to evaluate: Tailored Rewards: Create rewards based on individual preferences, enhancing their loyalty to your brand. Exclusive Offers: Regularly update your program to include special promotions or early access, encouraging ongoing participation. Encourage Referrals: Implement incentives for customers who refer others, as referred customers are four times more likely to purchase. Monitor Spending: Track spending patterns, as loyalty members typically spend 12-18% more per transaction than non-members. Train Staff on Personalization Techniques Training staff on personalization techniques is essential for improving customer interactions and elevating overall service quality. By equipping your team with the skills to recognize customer emotions and preferences, you create a more engaging experience. Roleplay exercises help employees practice active listening and adapt their communication style to meet individual customer needs. Access to customer history through CRM systems enables staff to provide relevant, personalized interactions. Emphasizing human connections in customer service is significant, as 75% of customers prefer authentic voices over scripted responses. Continuous training keeps your team updated on best practices, driving customer satisfaction and loyalty. Here’s a summary of effective training strategies: Strategy Benefit Roleplay Exercises Improves active listening CRM System Access Provides personalized context Emotional Recognition Training Cultivates deeper connections Human Connection Emphasis Increases customer satisfaction Ongoing Education Keeps skills and knowledge fresh Seek Customer Feedback for Continuous Improvement To improve your customer service strategies, it’s essential to encourage open communication with your customers. By actively seeking and analyzing their feedback, you can identify specific areas for improvement, which will help you make informed changes quickly. Implementing these adjustments not just boosts service efficiency but furthermore strengthens customer loyalty, as they feel their opinions matter. Encourage Open Communication Encouraging open communication with customers is essential for any organization aiming to improve its services. By actively seeking feedback, you can better understand their experiences and expectations. Here are some effective strategies: Utilize Surveys: Regularly send out surveys to gather insights into customer satisfaction and areas for improvement. Engage on Social Media: Use social platforms for direct interactions, allowing customers to voice their opinions and suggestions. Communicate Changes: Inform customers about advancements made in response to their feedback, reinforcing that their input is valued. Foster a Culture of Improvement: Continuously revisit and refine your strategies, adapting to the latest customer feedback to boost personalization in interactions. Implementing these strategies helps create a more responsive and customer-focused service environment. Analyze Insights for Improvement How can you effectively utilize customer feedback to drive continuous improvement in your service delivery? Regularly gathering feedback through surveys and direct conversations is crucial for comprehending customer needs and identifying improvement areas. By analyzing this feedback, you can uncover patterns that highlight both strengths and weaknesses in your interactions. This insight allows you to refine your strategies effectively. Furthermore, implementing changes based on customer suggestions not only improves your service offerings but additionally shows that you value their input, nurturing loyalty and trust. Communicating the improvements made in response to feedback reinforces the idea that customer opinions matter, leading to increased satisfaction and engagement. In the end, nurturing a culture of continuous improvement based on these insights is critical for staying competitive. Implement Changes Promptly When you prioritize implementing changes based on customer feedback, you not just improve your service delivery but also align your offerings with customer expectations. To effectively implement changes, consider these steps: Regularly collect feedback through surveys, social media, and direct interactions to pinpoint areas for improvement. Act quickly on customer suggestions; remember, 70% of customers expect timely responses to their feedback. Communicate improvements transparently to build trust and show your commitment to customer satisfaction. Monitor key metrics like customer satisfaction scores and Net Promoter Scores (NPS) to evaluate the impact of changes and refine your strategies. Embrace Proactive Customer Engagement Strategies Proactive customer engagement strategies are essential for businesses that want to improve customer satisfaction and loyalty. By anticipating customer needs, you can greatly improve their experience. For instance, implementing data-driven insights can lead to a 10-15% increase in sales. Regular communication, such as personalized reminders, can reduce churn rates by 25%, keeping your customers engaged. Strategy Benefit Impact on Metrics Anticipating Needs Improves Customer Experience 20% increase in satisfaction Personalized Follow-ups Boosts Repeat Purchases 30% increase in loyalty Regular Communication Reduces Churn Rates 25% decrease in cancellations Engaging customers through feedback additionally builds trust, boosting loyalty by 40%. By embracing these proactive strategies, you not only improve service effectiveness but also cultivate lasting relationships with your customers. Frequently Asked Questions How Do You Personalize Customer Service? To personalize customer service, you can start by gathering and analyzing customer data to understand preferences and behaviors. Use this information to tailor interactions, addressing customers by name and using their preferred pronouns. Implementing omnichannel support allows you to provide a seamless experience across various platforms. Furthermore, proactively engaging with customers by anticipating their needs can improve their experience, making them feel valued and enhancing satisfaction levels considerably. What Are the 4 D’s of Personalization? The 4 D’s of personalization are Data, Design, Delivery, and Dynamic. First, you collect and analyze customer data to understand their preferences. Next, you design customized experiences that resonate with individuals. Timely delivery of personalized messages is essential, as customers expect relevant communication. Finally, dynamic personalization adapts based on real-time interactions and feedback, ensuring experiences stay relevant. Together, these elements create a thorough personalization strategy that improves customer satisfaction and loyalty. What Are the 7 Essentials to Excellent Customer Service? To provide excellent customer service, focus on seven fundamentals: responsiveness, empathy, knowledge, clarity, consistency, personalization, and follow-up. You should respond swiftly to inquiries, show comprehension of customer issues, and possess in-depth product knowledge. Guarantee clear communication and maintain consistent service across all channels. Tailor your approach to individual needs and follow up to confirm satisfaction. What Are the 7 R’s of Customer Service? The 7 R’s of customer service are crucial principles guiding effective interactions. They include the Right Product, ensuring customers get what they need; the Right Time, delivering support without delay; the Right Place, offering assistance through preferred channels; and the Right Information, providing accurate data for decision-making. Furthermore, the Right Person connects customers with knowledgeable representatives, whereas the Right Attitude nurtures a positive experience. Finally, Right Feedback helps organizations improve service by valuing customer input. Conclusion Incorporating these ten crucial strategies into your customer service approach can greatly improve personalization. By comprehending customer expectations, leveraging data, and creating an omnichannel experience, you can cultivate stronger connections. Humanizing communication, utilizing names, and implementing loyalty programs further engage customers. Training staff on personalization techniques and seeking feedback guarantees continuous improvement, as proactive engagement anticipates customer needs. Together, these strategies can boost satisfaction and loyalty, eventually leading to a more successful business. Image via Google Gemini This article, "10 Essential Strategies for Personalizing Customer Service" was first published on Small Business Trends View the full article

You can put a lot of different things in fried rice, but certainly not glass. Unfortunately, that might be an ingredient in certain packages of Trader Joe’s chicken fried rice. Frozen food manufacturer Ajinomoto Foods North America is recalling more than 3 million pounds of chicken fried rice products due to potential glass contamination. The recall includes products with both Ajinomoto and Trader Joe’s branding. The manufacturer, based in Portland, Oregon, notified the U.S. Department of Agriculture’s (USDA) Food Safety and Inspection Service (FSIS) after it received four customer complaints of glass in the rice. As of Thursday, February 19, no related injuries have been reported. Here’s what you need to know. USDA What products are affected? The recall concerns two types of frozen not ready-to-eat (NRTE) chicken fried rice. They were produced between September 8, 2025, and November 17, 2025, with each item containing establishment number P-18356 in its USDA inspection mark. Below are their full names and best-by dates: 1.53-kilogram cardboard packages with six bags of frozen “Ajinomoto Yakitori Chicken with Japanese-Style Fried Rice.” Their best by dates range from September 9, 2026 to November 12, 2026. 20-ounce (1 pound and 4 ounce) plastic bag packages with frozen “Trader Joe’s Chicken Fried Rice with stir fried rice, vegetables, seasoned dark chicken meat and eggs.” Their best by dates range from September 8, 2026 to November 17, 2026. Pictures of the impacted products are available here. Where and when was the product sold? Ajinomoto’s fried rice was exported exclusively to Canada and not sold in U.S. stores. The Trader Joe’s fried rice was sent to retail locations across the United States. What should I do if I have this product? The FSIS stresses that anyone who has this product should not consume it. Instead, the item should be thrown away or returned to the store. Fast Company has reached out to Trader Joe’s for comment and will update this post if we hear back. This is far from the first recall to impact Trader Joe’s. Products sold by the popular retailer have seen everything from rocks in cookies to risks of food-borne pathogens like listeria. View the full article

Cardio and strength training are both important, but it's easy to end up only doing one of those and conveniently forgetting to get around to the other. I’ve been on both sides of the fence. As a runner, I would go months without lifting a weight or doing any purposeful strength training, because who has the time? And in my more recent life as a lifter, I’d join in the joking about how more than 10 reps is cardio, har har. But here’s the truth: we all need strength training and real cardio. I think it’s easy to gravitate to one type of exercise because we find it fun or convenient. Then, when we feel like we’re sufficiently challenged, there’s no need to look further, right? I’m already an athlete, I remember thinking during both of my extreme phases. But both times, I was missing something. What strength training does for youMost obviously, strength training makes you stronger. That means you’re better able to lift weights, but it also means you build the strength reserves to do better in other sports. Strong legs to help you run up hills, for example. Strength training also means you’ll be stronger in everyday life, and chores like carrying groceries or shoveling snow will feel easier. Strength training can mean lifting weights, but it can also include other types of resistance training. It’s called “resistance” because you’re literally working against some kind of force. Maybe you’re working with dumbbells or resistance bands, or maybe you’re creating a force to resist with your own body, as in pushups or air squats. Our muscle mass decreases with age, but the more muscle you have to start with, the better off you’ll be. (There’s no such thing as “too old” to train, and in fact, the older you are the more important it is.) Loss of muscle, called sarcopenia, contributes to the likelihood of falls and fractures. Exercise slows and can possibly reverse that loss. So if longevity is one of your fitness interests, that's all the more reason to prioritize strength training. Strength training also helps bone health and joint flexibility. People who strength train also tend to have better balance and may have an easier time controlling their weight. What cardio does for youCardiovascular exercise includes steady-state endurance work like jogging, as well as interval training where you alternate between harder and easier work but keep moving the whole time. Ideally, you should do both kinds of cardio, since they each have slightly different benefits. If you're confused about which activities count as cardio, I have an explainer here. Think hiking, running, cycling, or gym machines like the elliptical. Cardio exercise is great for your heart health, as the name suggests. Regular cardio helps to reduce your blood pressure, reduce your “bad” cholesterol, and increase your “good” cholesterol. It may help you maintain a healthy weight, since burning more calories gives you a little more leeway for extra calories you might want to consume. Both cardio and strength training increase your insulin sensitivity, which is especially important if you have type 2 diabetes or are considered prediabetic. Besides those benefits, cardio also helps with the other activities you do. With better cardio fitness, you’ll be able to recover more quickly between sets of heavy lifting exercises, and you’ll have an easier time of everyday physical activities like yard work. You’ll also be able to enjoy yourself more if you end up doing physical activities for fun, like going on a hike or walking around a new city when you travel. How much cardio and strength training is enough?So now you know that lifting will benefit your ability to cardio activities, and cardio will benefit your lifting. There are also definitely activities that combine both. (If you do Crossfit, for example, or strongman training, you may well have most of your bases covered.) But for simplicity, the physical activity guidelines for Americans break out the two different types. These guidelines (which agree with those from other major public health organizations) suggest at least 20-30 minutes of strength training, at least twice a week. Most beginner lifting programs will have you work out three times a week, which is great. The minimum is two sessions for each muscle group, so if you prefer to do split your workout into upper-body and lower-body days, make sure you to two of each. If you work your full body in each strength training day, you only need two or three of those workouts per week. As you get used to strength training, you may want to do more—which is great, as long as you work up to it gradually. While you can do one-off videos or make up a routine out of exercises you like, you’re better off in the long run with a program that gives you a way to progress as you get stronger. There are some great listings of programs at the subreddits r/fitness and r/bodyweightfitness, if you’d like a few to choose from. For cardiovascular exercise, the recommended minimum is 150 minutes of light exercise like walking, or 75 minutes of vigorous exercise. So if you take a 30-minute walk every weekday at lunchtime, you’ll meet the guidelines. If you use that time to run instead, you’ll exceed the guidelines within three sessions. While the guidelines use minutes of exercise, researchers have calculated that if you prefer step counting, 7,000 to 9,000 steps will get you in the right ballpark. Again, more is better, so long as you work up to it over time. I started working an evening walk into my routine one summer, and once the weather started to cool down I went for a lunchtime walk and an evening walk. Then, little by little, I replaced some of the evening walks with run/walk sessions, and eventually runs. I felt like my lifting sessions went better than they did before, but I was also happy to know I’m setting myself up for better health in the long term than if I just stuck with one type of exercise. View the full article

As the Winter Olympic and Paralympic Games unfold, something is unmistakable: Women are driving the moment. They’re leading highlight reels. Headlining broadcasts. Powering the storylines fans are sharing and following in real time. From figure skating to freestyle skiing to hockey, women athletes aren’t a side stage to the Games—they are the main event. And the data backs up what we’re all seeing. In new international research from Parity and SurveyMonkey surveying nearly 12,000 adults across the U.S., Canada, the UK/Ireland, and Australia, women’s events are as popular as—or more popular than—men’s events in the majority of Winter Olympic sports. High-profile women athletes, including Lindsey Vonn, Eileen Gu, and Marie-Philip Poulin, account for 55% of named competitors fans say they’re most excited to follow. And 25% of adults who are excited about the Olympic Games plans to follow more women’s events this year than they have in the past. This raises a more nuanced question: If fans say women’s sports matter, why is the U.S. less emphatic about demanding equal treatment for women athletes? And why is the U.S. defining equality differently than the rest of the world? FANS AREN’T ASKING FOR PARITY, THEY EXPECT IT The most striking finding from the research isn’t just interest. It’s expectation. Across political affiliations and demographics, a majority of U.S. adults say it’s important that men and women athletes be treated equally at the Olympic and Paralympic Games. That includes everything from sponsorship investment and marketing dollars to media coverage, resources, and overall visibility. But here’s where the U.S. story gets complicated. When we compared attitudes internationally, Americans lagged behind their peers in the strength and depth of their conviction. In the UK and Ireland, nearly 80% of adults say equal treatment is important. In the U.S., that drops to 59%. And the real gap is among adults across countries who describe it as “very important” that men and women athletes are treated equally. That gap matters. At a time when women athletes are delivering some of the most compelling performances of the Games, that hesitation matters. In Canada, the UK/Ireland, and Australia, adults most often felt that equal funding support from their countries exemplified equality—a structural, institutional commitment that ensures women athletes have the same resources to train, compete, and win. In the U.S., however, the top measure wasn’t funding. It was the amount of media coverage. Globally, equality is viewed as an investment decision. In the U.S., it’s still often treated as a visibility problem. Across every country, equal rules or judging criteria and offering the same sports for men and women rounded out the top four ways to achieve equality at the Games. However it manifests, audiences want equality—and they expect brands to reflect that standard. Fifty-one percent of U.S. adults say Olympic and Paralympic sponsors should invest marketing dollars equally between men and women athletes. Yet 43% believe Olympic and Paralympic brands aren’t spending enough on women’s sports today. Consumers see the gap. And when expectations outpace action, trust erodes. THIS IS NO LONGER A “GROWTH BET,” BUT A GROWTH ENGINE For years, women’s sports were framed as something brands should support, after the audience showed up. That argument doesn’t hold anymore. The audience is already here. Women’s events are matching—and often exceeding—men’s in popularity. Women athletes are generating outsized engagement and cultural relevance. And younger fans, especially, expect brands to reflect their values. At Parity, we have the privilege of working with more than 1,400 professional women athletes, including hundreds of Olympians and Paralympians, and over 50 of our athletes are in action in Milan-Cortina. We consistently see that partnerships with women athletes drive stronger trust, deeper community connection, and more authentic storytelling. In a fragmented world where attention is scarce, trusted voices matter more than ever. Women athletes are some of the most credible and relatable storytellers in sports. Brands that recognize this are gaining share of heart, and share of market. THE GAMES ARE A GLOBAL STAGE—LEADERSHIP IS VISIBLE The Olympics and Paralympics aren’t just sporting events. They’re cultural mirrors and megaphones. They show the world what we value, and who we value. When coverage, sponsorship, and storytelling skew unequal, it sends a message. So does equal investment. Audiences outside the U.S. are expressing stronger expectations around gender equality. As the world’s largest sports and advertising market—and with the 2028 Summer Olympics coming to Los Angeles—the U.S. should be setting the standard, not trailing it. Especially when women athletes are already delivering some of the most electric moments of the Games. THE OPPORTUNITY Progress doesn’t require patience, it requires priority. Today, brands can choose to fund women athletes equally, tell their stories more prominently, and show up where fans already are. Because the audience has spoken. The momentum is real. The upside is obvious. And midway through these Games, one thing is undeniable: Women’s sports aren’t catching up. They’re leading. And it’s time for the rest of the ecosystem—especially here in the U.S.—to lead with them. Leela Srinivasan is CEO of Parity. View the full article

Hello again, welcome to Fast Company’s Plugged In, and a quick note: A couple of weeks ago, I mentioned a game I was vibe-coding using Claude Code, and said I would share it once I finished it. Here it is, along with more thoughts on the uncanny experience of collaborating with AI on a programming project. Late Show host Stephen Colbert and his network, CBS, are still at odds over why his planned interview with James Talarico, a Democratic candidate for a Texas U.S. Senate seat, didn’t air last Monday. In Colbert’s account, CBS lawyers forbid the broadcast after Federal Communications Commission chair Brendan Carr said talk show interviews might trigger the FCC’s equal time rule, which requires broadcasters to give equivalent airtime to competing candidates if requested. For its part, CBS maintained that its lawyers didn’t quash the interview but rather informed Colbert of the equal-time issue. Either way, Colbert had a problem on his hands—but an easily solvable one. The Late Show simply put the interview on YouTube, which—like all streaming services—is not subject to the equal time rule. It’s since racked up more than eight million views, well over three times the typical live/DVR viewership of Colbert’s program in its classic form. For CBS, the incident was particularly touchy. Its parent company, Paramount Skydance, is currently trying to engineer a takeover of Warner Bros. Discovery, a deal that would require approval by the The President administration’s Department of Justice. Given that the FCC was already investigating ABC’s The View over a Talarico interview, Carr—the guy who managed to get Jimmy Kimmel knocked off the air for four nights last September—could have seized on a Late Show interview as a provocation. Bumping the segment to YouTube eliminated it as grist for his mill. (For the record, Carr claimed to be “entertained” by the whole affair.) Along with the The Presidenty intrigue, the Colbert-Talarico-Carr drama provides more evidence that YouTube has eaten TV—a topic I explored last October in an oral history titled, well, “How YouTube Ate TV.” Once Colbert concluded he couldn’t run the Talarico interview on his broadcast show, it’s tough to believe he spent much time figuring out where to put it. What about Paramount+, Paramount Skydance’s own streaming contender? Well, maybe, if Colbert had wanted to reach its 77.5 million subscribers. But releasing it on YouTube, which has two billion logged-in watchers a month, was the surest way to make the interview available to the largest possible audience. The fact that YouTube is now the U.S.’s largest video service, period, only makes the equal time rule—and its focus on media brought into homes by antennas—look more antiquated. It’s certainly possible to see noble intentions in the FCC mandate, which predates the agency’s 1934 establishment and happens to be almost exactly the same age as CBS. (Both will mark their respective centenaries next year.) Radio, the medium that inspired it, used public airwaves, was greatly constrained by available spectrum, and exerted tremendous power over political candidates’ ability to reach voters. So did TV, once it arrived in force in the late 1940s. But just a decade after that, the equal time rule was already regarded as counterproductive if not faintly ridiculous. A Chicago kook/perennial candidate named Lar Daly—who campaigned in an Uncle Sam suit—seized it to secure TV airtime in his 1959 campaign for mayor of Chicago. The following year, when he ran for president, he even forced his way onto The Tonight Show. His antics helped prompt Congress to carve out exemptions protecting many broadcasts from having to comply with the rule, including the 1960 Kennedy-Nixon debates. By the 1980s, so many types of programming were exempt—including newscasts and news interview shows such as Meet the Press—that when the equal time rule came into play, it was often in edge cases such as stations choosing not to run old Ronald Reagan movies during his presidential campaigns. (Sorry, Bedtime for Bonzo fans.) As recently as 2006, the FCC told a California gubernatorial candidate that incumbent governor Arnold Schwarzenegger’s appearance on The Tonight Show did not entitle him to equivalent time. (Carr’s recent stance that talk shows may be subject to the rule is at odds with that ruling.) Maybe there was an argument for the rule when streaming video did not yet exist, and even cable TV reached a minority of U.S. households. But according to the Pew Research Center, 78% of American households have broadband. Another study, from Nielsen, found that only 18% of homes had an antenna rigged up for over-the-air broadcasts, and that most of those also had access to streaming services such as Hulu and Netflix. That’s not accounting for people who watch internet video on a phone via a cellular connection. Bottom line: Very few people are watching broadcast TV solely because they don’t have other options. Indeed, it’s old-school TV that’s become a niche. Which helps explain why Paramount Skydance is so eager to scarf up Warner Bros. Discovery’s colossal back catalog but so disinterested in Colbert that it canceled his show. (The company maintains the cancellation was a prudent financial decision, not a token of goodwill to The President as his DoJ was preparing to sign off on Paramount’s merger with Skydance; regardless of the motivation, it’s a sign of traditional TV’s diminished relevance.) YouTube is hardly immune to government interference in its political content. On Wednesday, attorneys general from 16 states sent a letter to Alphabet Chief Legal Officer Kent Walker claiming it had censored videos from conservative political commentators such as Glenn Beck and Ben Shapiro. Still, as far as I know, nobody argues that anything resembling the equal time rule should apply on YouTube. Given that there are millions of YouTubers, it would hard to know where to start. But with millions of YouTubers of wildly different predilections posting videos to the platform, a powerful form of equal time is built in. Meanwhile, broadcast media’s control by a shrinking number of giant companies is a bigger problem than ever, and Carr doesn’t seem to care, at least as long as it might tilt in a The President-friendly direction. On Wednesday, he said he supports lifting an ownership cap on TV stations to allow the right-leaning media company Nexstar to acquire its rival Tegna. Carr will presumably continue to wield the equal time rule as a cudgel against The President critics, particularly if it leads media companies to obey in advance, as CBS seems to have done. I don’t discount the possibility of some future Democratic FCC chair abusing it in a similar fashion. But it’s nice to think that the mandate—which, in our lifetimes, always seemed both impotent and misguided—might continue to fade away along with the 20th-century forms of media that inspired it. You’ve been reading Plugged In, Fast Company’s weekly tech newsletter from me, global technology editor Harry McCracken. If a friend or colleague forwarded this edition to you—or if you’re reading it on fastcompany.com—you can check out previous issues and sign up to get it yourself every Friday morning. I love hearing from you: Ping me at hmccracken@fastcompany.com with your feedback and ideas for future newsletters. I’m also on Bluesky, Mastodon, and Threads, and you can follow Plugged In on Flipboard. More top tech stories from Fast Company AI’s biggest problem isn’t intelligence. It’s implementation Culture, workflows, and human habits may set the real pace of the AI economy. Read More → Viral sleuths are turning the Nancy Guthrie case into content True-crime enthusiasts are spreading theories, chasing clout, and complicating an active missing-person investigation. Read More → What it’s really like to use the ‘Tesla of induction stoves’ We tried testing Charlie, a sleek induction range that can outperform its gas counterparts. Read More → Palantir is caught in the middle of a brewing fight between Anthropic and the Pentagon The Defense Department is threatening to blacklist Anthropic over limits on military use, potentially putting one of its top contractors in a bind. Read More → New AI models are losing their edge almost immediately Competitors can now match state-of-the-art systems in weeks, raising fears about distillation and shrinking advantages. Read More → Meta patents AI that lets dead people post from the great beyond Meta’s latest patent outlines AI that could mimic dead users’ activity across Facebook and Instagram, but the company says there are no plans to use the technology. Read More → View the full article

Meta founder and CEO Mark Zuckerberg took the stand Wednesday to defend his company’s practices in a landmark trial that could determine whether social media companies can be held liable for alleged harms to children. But if the defendants lose, the implications could extend far beyond social media. The case centers on Meta and Google, with plaintiffs alleging that services like Instagram and YouTube are intentionally designed to keep users, especially kids, engaged—a dynamic they say can lead to harmful mental health effects, including addiction. The trial is widely viewed as a test case for roughly 1,500 similar lawsuits waiting in the wings. Meta and Google deny the charges, with Zuckerberg testifying on Wednesday that “I care about the well-being of teens and kids who are using our services.” If Meta and Google lose this case, it could change how people interact with their platforms. But the consequences may not stop there: The outcome could also have implications for other tech giants, as well as companies far outside the technology sector. More insurance claims for social media addiction? Insurance companies, for example, could see a rise in claims for digital or social media addiction treatment. For now, social media addiction is not recognized as an official disorder in the Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition, Text Revision (DSM-5-TR), the authoritative guide used to diagnose mental health issues. That makes specialized coverage rare, though insurers do pay for underlying mental health conditions caused or worsened by social media, such as anxiety, depression, or behavioral disorders. Still, the DSM-5-TR is published by the American Psychiatric Association, which has warned that “excessive, compulsive or out-of-control use of various types of technologies is an increasing area of concern.” Business experts say a legal victory by the plaintiffs could accelerate that shift, making digital addiction a more bigger factor for insurers and employers alike. “I think, depending on the outcome of this court case, that may give more credibility to the notion of digital addiction,” says David Schweidel, a marketing professor and the chair of Business Technology at Emory University’s Goizueta Business School. “In an extreme scenario, social media could get labeled as the next Big Tobacco.” Insurance companies declined to comment on the trial and its implications, but some have already taken steps to shield their liability when it comes to social media clients. In 2024, Hartford Casualty and several other insurers filed suit in Delaware seeking declaratory relief that they were not legally required to cover Meta’s legal defense or any resulting settlements or damages in a consolidated California case alleging that social media platforms contribute to harmful behaviors in children. (That case is still pending.) And insurance companies may not be the only businesses to feel the ripple effects. If the jury finds that programmed algorithms are not protected by Section 230, the federal law that shields social media companies from liability over content posted by their users, it could expose many tech companies outside the social media industry to new legal risks. Streamers could feel the effects, too Streaming services that rely on autoplay to encourage binge-watching, or mobile games that lure players back with dopamine-triggering lock-screen alerts, could also find themselves on shakier legal ground. (The European Union, meanwhile, has opened a formal investigation into online retailer Shein that includes scrutiny of its “addictive design,” specifically gamified programs that reward shoppers with points and other incentives.) Even smartphone makers could be forced to make changes, such as giving users more control over notifications. Other companies across the business spectrum could feel the effects if a growing number of people begin seeking treatment for digital addiction. “Employers could potentially affected by severity of addition as well,” says Schweidel. “As the idea of treatment for digital addiction or social media addiction becomes more socially acceptable, people will be taking more time off work to get that treatment.” View the full article

Can a headline-making squabble with a client actually be good for a brand? This week’s dispute between the Department of Defense and Anthropic, a high-profile player in the super-competitive field of artificial intelligence, may be just that. The dispute involves whether the Pentagon, which has an agreement to use Anthropic technology, can apply it in a wider range of scenarios: all “lawful use” cases. Anthropic has resisted signing off on some potential scenarios, and the Pentagon has essentially accused it of being overly cautious. As it happens, that assessment basically aligns with Anthropic’s efforts (most recently via Super Bowl ads aimed squarely at prominent rival OpenAI) to burnish a reputation as a thoughtful and considered AI innovator. At a moment when the pros-vs.-cons implications and potential consequences of AI are more hotly debated than ever, Anthropic’s public image tries to straddle the divide. Presumably Anthropic (best known to consumers for its AI chat tool Claude) would prefer to push that reputation without alienating a lucrative client. But the underlying feud concerns how the military can use Anthropic’s technology, with the company reportedly seeking limits on applications involving mass surveillance and autonomous weapons. A Pentagon spokesman told Fast Company that the military’s “relationship with Anthropic is being reviewed,” adding: “Our nation requires that our partners be willing to help our warfighters win in any fight.” The department has reportedly threatened to label Anthropic a “supply chain risk,” lumping it in with supposedly “woke” tech companies, causing potential problems not just for Anthropic but for partners like Palintir. So far Anthropic’s basic stance amounts to: This is a uniquely potent technology whose eventualities we don’t fully comprehend, so there are limits to uses we’ll currently permit. Put more bluntly: We are not reckless. Not moving so fast that you break important things—like user trust, or civilization—is a message that’s of a piece with the official image Anthropic has sought to cultivate. The company was founded by OpenAI refugees who argued back in 2021 that the company was prioritizing monetization over safety. Its recent Super Bowl ads are the highest-profile example of this branding so far: directly mocking OpenAI for experimenting with advertising on its consumer-facing product ChatGPT, and presenting the results as a slop-dystopian mess. The spots were, as Fast Company’s Jeff Beer explained, a rare example of straight-up “ire slung at a category competitor.” They could arguably be the first salvo in a branding battle akin to Apple vs. Microsoft, with Anthropic seizing the role of righteous challenger. (OpenAI’s initial response included belittling Anthropic’s business, which just lends to the latter’s underdog pose.) As a brand image to shoot for, being the responsible AI player is an understandable goal. The technology has been divisive for years at this point, and lately that’s reached a crescendo. Seen by many as a threat to privacy, a job-killer, an environmental menace, and a source of endless misinformation and slop, it’s simultaneously touted by Silicon Valley elites and their intellectual brethren as an unprecedented boon to humanity. The only point of agreement is that the changes will be big and fast and pretty much unstoppable. And no matter how much you already believe that, there is some guy on X arguing that you still don’t really get it. No wonder there seems to be room for an AI company with a cautious message. Of course this is branding we’re talking about, and ultimately Anthropic is under the same marketplace pressures as its rivals. And its actual behavior hasn’t always been pristine. Notably it agreed last year to pay a record $1.5 billion to settle a class-action lawsuit alleging its models trained on some 500,000 copyrighted books. Despite its Pentagon dispute, its technology is already intertwined with the American military, and was reportedly used in the recent U.S. capture of Venezuelan strongman Nicolás Maduro. And of course it may yet acquiesce to Pentagon demands. (According to Axios, Anthropic’s annual revenue is around $14 billion, and its Department of Defense deal is pegged at $200 million—not chump change, but not existential.) Still, the squabble is an occasion for Anthropic to demonstrate that its rhetoric and actions line up. At the very least, that could be good for its flagship chat tool Claude: Consumers tempted by AI hype but worried about its potential downsides may see Anthropic as the fledgling technology’s least-reckless major player. And given how divisive the AI category has become, that might count as a brand win. View the full article

Apparent network of companies using same server includes little-known group that has become country’s largest oil exporterView the full article

Even if you barely use AI, pretty soon you’ll be paying the price for it. Due to the demands of AI data centers, memory supplies are drying up for all kinds of devices, from phones and laptops to desktop PCs and game consoles. Three companies control nearly all the world’s DRAM production—Micron Technology, Samsung Electronics, and SK Hynix—and they’ve shifted production toward the type of RAM that those data centers run on. This comes at the expense of RAM for consumer electronics, resulting in a shortage that could last into 2028. It’s early days for the fallout, but what sounded like an abstract concern in 2025 is quickly becoming real, as electronics makers raise prices, delay new devices, and cancel products that aren’t essential to their businesses. To illustrate exactly how AI is sucking the life out of consumer electronics, here’s a running list of every device that’s being affected by the RAM crunch. I plan to update this list over time, so feel free to reach out via email or on Bluesky if you spot any more bad news. Price hikes Standalone RAM kits for desktop PCs were among the first products affected by the RAM crunch. For instance, a 32 GB RAM kit from Crucial that cost around $70 in July now sells for $324. Framework has repeatedly raised RAM prices for its repairable laptops, so a laptop with 8 GB of RAM now costs $90 more than it did in September. The Raspberry Pi 5 micro-computer with 16 GB of RAM now costs $205, up from $120 prior to December. Valve has discontinued the LCD model of its Steam Deck gaming handheld, effectively raising the starting price from $399 to $549 for the version with an OLED screen. Desktop PC maker CyberPower raised prices across all of its systems in December. Chinese phone maker Xiaomi raised tablet prices by $14 to $42 in December, and raised the price of its flagship 17 Ultra phone by about $76 over the previous model. PC makers such as Lenovo, Dell, HP, Acer, and Asus have all confirmed 15% to 20% price hikes in the months ahead, according to IDC. A Dell price list viewed by Business Insider showed price hikes for a range of laptops, including increases of $130 to $230 for Dell Pro and Pro Max laptops with 32 GB of RAM. It’s still a rumor for now, but sources tell Bloomberg that Nintendo is considering a price hike for its Switch 2 console. Delays Valve has indefinitely delayed its Steam Machine desktop/gaming system and its Steam Frame VR system, and has held off on announcing prices for either. Sources tell Bloomberg that Sony is considering a delay for its next PlayStation console until 2028 or even 2029. Sources tell The Information that Nvidia won’t release new graphics cards in 2026. This would be its first year in three decades without new GPUs for gaming. Disappearances Valve says its Steam Deck OLED gaming handheld will be “intermittently” out of stock due to memory and storage shortages. Intel reportedly scrapped its highly anticipated B770 graphics card, with memory shortages as a possible factor. In the burgeoning “ChiFi” audio gear scene, HiBy Digital suspended pre-sales of its latest digital audio player in December. Degradations In December, the market research firm TrendForce said to expect laptops and phones with less memory than earlier models as an alternative to price hikes. This could result in low-end phones with just 4 GB of RAM, and laptops once again returning to 8 GB of RAM as a baseline. What’s next? The list of affected companies is still missing some big names, partly because those companies are in better position to ride out the RAM shortage. Apple, for instance, negotiates long-term supply contracts well in advance for products like the iPhone, so it’s potentially bought itself more time than competitors. Lenovo, meanwhile, confirmed that it’s been stockpiling RAM to minimize disruptions this year. There’s also a chance that alternative suppliers could step in to blunt the impact. According to Jason England at Tom’s Guide, Acer is now looking into the smaller RAM providers that haven’t gone all-in on AI, and may see an opportunity to cater to consumer electronics in particular. But given that Samsung reportedly can’t even get extra RAM from itself for its forthcoming flagship phones, some adjustments seem inevitable even for the largest electronics makers. View the full article

The retail platform eBay is set to acquire fashion resale app Depop from Etsy in a $1.2 billion transaction. Ostensibly, the deal will help eBay to cultivate a new audience of Gen Z and Gen Alpha shoppers. But I think there’s a deeper reason that eBay might want to lock Depop down: it’s simply the best looking resale interface out there right now. The deal was announced on February 18 in a press release from Etsy. It’s expected to close some time in the second quarter of 2026, and, per an email sent to Depop’s customers, after the merger Depop will remain a stand-alone brand within eBay and retain its name, brand, and platform. For eBay, acquiring Depop makes a good measure of intuitive sense. Generally, resale is trending upward: Based on ThredUp’s 2025 Resale Report, the secondhand apparel market is expected to reach $367 billion by 2029, growing 2.7 times faster than the overall global apparel market. Millennials, Gen Z, and Gen Alpha shoppers are some of the strongest drivers of that trend, with 39% of younger generation shoppers having made a secondhand apparel purchase on a social commerce platform in the 12 months before the study was published. Depop is one of the top platforms for young people looking to buy and sell clothes. In 2025, the brand achieved approximately $1 billion in sales, including nearly 60% year-over-year growth in the U.S. As of December 31, it had seven million active customers, nearly 90% of which were younger than 34. That user base will be a major boon for eBay, who says that millennial and Gen Z consumers have been two of the biggest drivers of active buyer growth in the past three years. As a Gen Z vintage clothing enthusiast, I’ve shopped on pretty much every resale site you can think of, from Poshmark and ThredUp to eBay, Facebook Marketplace, Mercari, and Etsy. Among all of these options, Depop is far and away the best resale site to look at and the easiest one to use. That’s not to say that Depop doesn’t have any issues—a brief glance at the site’s subreddit will reveal plenty of user grievances, not least of which is the tendency of certain Depop sellers to price a Brandy Melville baby tee at a cost that could put your checking account in the red. But from a pure UX and design standpoint, Depop is far outperforming its competitors by taking its major design cues from popular social media apps. And for a digitally native generation that’s used to doing most of their shopping online, that makes a big difference. A social media-esque app experience Depop knows that its customers are young, tech savvy, and probably spending most of their phone time on social media sites like TikTok and Instagram—and it shows in the app’s design. When you open the Depop app, you’re immediately greeted with a “Suggested for you” page that’s functionally similarly to TikTok’s Explore feature. Here, the Depop algorithm presents you with an endlessly scrollable page of items curated based on your searches, likes, and saves—like how TikTok or Instagram might serve you videos according to your interests. In contrast, eBay’s app homepage looks more similar to a standard e-commerce webpage, directing users to its different goods categories and promoting whatever deals and sales are currently trending. In terms of its layout, Depop’s app is simple and aesthetically pleasing. Its interface is almost identical to Pinterest—where many customers are likely looking for outfit inspiration—with a subtle bar of categories at the bottom of the page and about four spotlighted items on view at a time. The minimalist information density encourages you to keep scrolling to find more items, rather than overwhelming you with a sea of information. Other apps, like Poshmark, eBay, and ThredUp, seem to opt instead for presenting users with a wealth of options to choose from when they first log on, which, counterintuitively, can make scrolling feel less appealing. While I tend to open my computer if I want to browse other retail sites, I almost always open Depop on my phone, and imagine it in a similar category to social media apps. Considering that the secondhand apparel market is becoming so popular among younger shoppers, other resale platforms might want to take note. Simple selling UI Over the past few months, I’ve developed the niche hobby of restoring and selling vintage wedding dresses online (typically for a profit of about $10 apiece, but I’m in it for the fun of the game). Having used both Depop and Etsy to sell my own products, I find Depop’s seller UX more intuitive and simple to follow. From an app standpoint, Etsy has two separate platforms: one app for selling, and one app for buying. On its website, sellers also have to navigate to a shop management platform to look at their listings. Depop, on the other hand, is consolidated into one app experience, where sellers can manage all of their listings and their purchases. Creating an actual Depop listing feels akin to making a post on Instagram. Sellers navigate to a “+” at the bottom of the app (like Instagram), add a series of photos and a caption (also like Instagram), and include a few key tags for their item. Depop also handles shipping through a system that lets users provide an estimate of their item’s weight and then creates an appropriate label. Shipping on Etsy is more seller-directed. While some more experienced sellers might prefer Etsy’s approach, Depop’s feels more beginner-friendly. A final refuge from AI listings One of my biggest personal gripes with the current state of resale shopping is the absolute deluge of AI-generated product images that seem to have flooded certain sites over the past few months. In my experience, eBay and Etsy are the biggest offenders of this trend. Searching for the term “fantasy dress,” on eBay and Etsy, for example, leads to at least one out of four top results with all the hallmarks of an AI image. The same search on Depop yields results that all seem to be real photographs. This example is just one small microcosm of the shopping experience on these sites: while AI photos are becoming increasingly common in resale, buying on Depop still largely feels like sifting through a stranger’s closet, which was the site’s original charm. It’s unclear exactly why AI photos seem less prominent on Depop; though it may be related to the company’s regulations against stock photos. In its guidelines, Depop instructs sellers to “Only use photos taken by yourself.” Depop didn’t immediately respond to Fast Company’s request for comment on its AI imagery policies. View the full article

“I really want to see a mass driver on the moon that is shooting AI satellites into deep space,” Elon Musk said last week when he announced his plan to go to the moon. “It’s going to be incredibly exciting to see it happen.” He’s right. I want to see it too, although probably we will both be dead before his vision is realized. The lunar mass driver—essentially a cannon that uses magnetic power to accelerate an object—is a key component to launch the million satellites Musk wants to put in orbit around the Earth. But Musk wasn’t the first person to come up with the idea. Smarter people than him thought about this in the 1970s as the solution to a key problem for human exploration. Launching spacecraft from Earth is extremely expensive. Every pound lifted from Cape Canaveral to low Earth orbit costs thousands of dollars in fuel, hardware, and operational complexity. The farther you want to go in space, the more massive and complex the rocket has to be, increasing costs. Chemical rockets must carry their own oxidizer and propellant, which means most of the vehicle’s mass is just fuel to lift more fuel. This tyranny of the rocket equation has strangled space development for seven decades, only slightly eased by the economics of reusable rockets like the Falcon 9. A mass driver could break that stranglehold by using electricity instead of explosives, turning launches into a utility-scale operation rather than a high-wire act. On the Moon, where gravity is one-sixth of Earth’s and there’s no atmosphere to create drag, this technology could launch payloads at a fraction of the cost—a few dollars per pound in electricity. Compare that to the $1,200 per pound it currently costs to launch a payload on a reusable Falcon 9 rocket. An elegant design American physicist Gerard O’Neill and MIT physicist Henry Kolm built the first prototype of a mass driver in 1976 with a $2,000 budget. The Mass Drive 1 could fire objects at 131 feet per second while experiencing 33 times Earth’s gravity. Their next version achieved 10 times greater acceleration with a comparable funding increase. University of Texas researchers subsequently priced a serious version at $47 million for a device capable of launching a 22-pound payload at 13,400 miles per hour. A mass driver is basically a very long track stretching across the lunar surface, angled gently skyward at its far end. The track is lined from end to end with hundreds of electromagnetic coils, which are simply loops of wire that snap into powerful magnets the instant electricity runs through them. A payload sits inside a magnetizable carrier called a bucket. To move the bucket, the coils fire in a precise sequence, one after another, each energizing at exactly the right moment as the bucket reaches it, grabbing it forward, then cutting off the instant it passes. The result is a cascade of invisible magnetic hands, each passing the bucket to the next. The bucket never makes mechanical contact with any surface: It is held aloft and guided entirely by the interplay of magnetic fields, which is why these systems have a theoretical operational lifespan of up to millions of launches with negligible wear. Musk describes it as a large maglev train, the same levitation technology that holds high-speed trains above their rails in Japan or China. But the mass driver reaches much faster speeds than any train on Earth: about 1.5 miles per second, enough to escape the gravity pull of the Moon. To achieve that speed, the mass driver uses two distinct engineered stages. In the first, the coils sit at equal intervals and their electrical timing locks to the bucket’s exact position—each successive push arrives at precisely the right instant, so the force compounds as velocity builds. In the second stage, the interval between coils progressively widens, which paces the pushes further apart in distance and holds the rate of acceleration constant rather than letting it keep climbing so the increase in acceleration doesn’t destroy the bucket or its cargo. At the terminal end of the track, the bucket releases its payload—a xAI satellite according to Musk’s vision—into space at a minimum speed of 5,300 mph, enough escape the Moon’s gravity. The trajectory that the load follows depends on the position of the Moon at the moment of the launch, following the orientation of the mass driver relative to the space. Then the bucket gets caught by a braking system, recovered, and sent back to the beginning for the next launch. No combustion. No exhaust. No rocket equation. No problems. It’s a beautiful solution. It’s also doable, as O’Neill and Kolm demonstrated practically. According to independent researcher and author Keith Sadlocha, a working lunar mass driver would require a track between 1,620 and 5,350 feet long, operating at accelerations between 30 and 400 times Earth’s gravity in standard operation. At those forces, only rugged, non-human cargo survives the ride—which is exactly what Musk is planning. Musk has his sights set on manufacturing AI computing satellites on the lunar surface. The system can fire one payload every 10 to 11 seconds. Scaled to Musk’s stated target of one million satellites in orbit, that cadence, sustained continuously, is what makes the economics viable in a way no rocket ever could. But to accomplish this, you will need a lot of electricity. For Musk’s purposes, system requires 8.7 to 20 megawatts of continuous power, enough to run a small town. Delivering that on the lunar surface requires between 400,000 and 634,000 square feet of solar arrays—somewhere between seven and 11 NFL football fields’ worth of panels according to Sadlocha’s calculations and NASA’s estimates. That’s using solar panel’s with an efficiency of roughly 30%, the figure NASA uses for cells especially designed for space use. Since the Moon endures two weeks of total darkness every month, this means the mass driver either sits idle for half of every lunar cycle or relies on supplemental power to keep firing through the night. NASA and the U.S. Department of Energy are developing a solution: The Fission Surface Power (FSP) project, which builds on the earlier Kilopower research program to produce compact nuclear fission reactors targeting 10 to 40 kilowatts of continuous output each, capable of running for a decade without refueling. Each FSP reactor will produce enough electricity to power just a few homes. Bridging the full gap between those modest reactors and a mass driver that demands the output of a small power plant would require deploying them not one or two at a time, but in the hundreds. That is not a technology problem so much as a logistics one—every reactor has to be launched from Earth, landed softly on the Moon, and connected to the grid before the mass driver fires its first payload. The program, however, is still in development and a lunar deployment is not expected before the late 2020s at the earliest. And that’s extremely optimistic, given the constant delays of those nuclear projects and the Moon return plans. Unrealistic timeline Scaling from the $47 million 22-pound-launch prototype that University of Texas researchers projected to a working lunar installation capable of launching huge satellites is where you begin to feel just how vast the distance is between a compelling idea and a functioning machine. Sadlocha estimates that a full lunar mass driver system requires approximately 362 metric tons of hardware. That’s 24 heavy-lift rocket launches worth of components that must be manufactured on Earth, survive a 239,000-mile journey through the void, and be assembled by people wearing pressurized suits on a surface that—bathed by radiation—is extremely hostile to humans. That surface is coated in lunar dust too, ultra-fine abrasive shaped by billions of years of micrometeoroid impacts into particles with microscopic cutting edges that never dulled, because there has never been wind or rain or any erosive force on the Moon to round them off. It clings electrostatically to visors, suits, seals, and coil windings alike. The payload carriers themselves face thermal melting at extreme velocities, demanding materials that do not yet exist in proven lunar-rated form. You can argue that maybe Musk’s Optimus robots can avoid this, but his robots can barely function on Earth. Musk’s stated plan is to mine lunar silicon and oxygen and manufacture the server hardware on the surface—a bootstrapping strategy that, if it works, would reduce Earth-launch dependency over time toward what he called a “self-growing city” capable of rapid expansion from local resources. The Moon does contain silicon, oxygen, helium-3, and water ice at the poles. But the superconducting coils at the heart of the mass driver require precisely manufactured materials that the lunar industry will not be able to produce in decades. Every critical component rides to the Moon on Starship until that changes. We know that Starship is so behind schedule that it has pushed the first mission back to the Moon from 2027’s NASA projected time to 2028. Sadlocha rates the technology at readiness level 5 on NASA’s 1-to-9 scale — components validated in laboratories, not yet tested in space. Realistic deployment, his study concludes, will take between 5 and 15 years from the moment serious investment begins. That can take the project into the 2040s, easily. That’s why Lluc Palerm, satellite research director at Analysys Mason, said to PC Magazine that Musk’s lunar server plan carries a magnitude of challenge equivalent to a Mars mission. But like we already pointed out, Musk’s timeline is fantasy, or “aspirational” as he qualifies his predictions. The gap between his ambitious renderings and actual functioning hardware remains a dream measured in decades, not the 10 years he’s promising investors before his planned June 2026 initial public offering targeting a $1.5 trillion valuation. Musk is no JFK, and building factories and a mass driver on the Moon is orders of magnitude more complex than just putting boots on the Moon like the Apollo program did. It’s doable, yes. We’ll get the mass driver, eventually. Just not on Musk time. View the full article

Thames Valley force says it has finished its search of the former prince’s Sandringham home where arrest took placeView the full article