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We may earn a commission from links on this page. Do you love the idea of running—getting outdoors, burning calories, building cardio fitness—but you wish you could do it without, you know, running? Try walking with a weighted pack instead, an activity that’s become known as "rucking." Some fitness watches even support tracking your pack weight alongside your mileage. What is rucking?Rucking means walking or hiking with a weighted pack. It’s the fitness version of what they do in the military: marching long distances while carrying supplies in a rucksack. (Rucksack, rucking, get it?) When you ruck as part of a fitness routine, you probably won’t carry hiking or military supplies—especially if you’re just going for a short ruck around your neighborhood. Instead, your pack will hold weights, or you might just use a weighted vest. What are the benefits of rucking? Like running or other cardio, rucking is a form of steady-state cardio. It gets your heart rate up for an extended period of time, so it’s great for your cardio fitness. It also burns plenty of calories, so it can be useful in maintaining or managing your weight. Why not just walk, without the weight? Once you’ve achieved a basic level of fitness, walking is a very low-intensity exercise. If you already walk, and you’re ready for more of a challenge, your next best options are walking faster, walking uphill, or walking with added weight. Rucking is that last one—but you can combine all of these factors when you ruck. Can I use a regular backpack for rucking? Yes, but people who really get into rucking will often buy special packs or use a weighted vest. If you already have a backpack you can use, do your first few rucks with that, just to see if you actually like rucking. You’ll notice pretty quickly that a loose dumbbell in a backpack is uncomfortable. The quickest way to get started is to buy a bag of play sand (typically under $10 for 50 pounds) and use a portion of that, in a bag that’s taped shut, as your first rucking weight. It won’t have any hard edges to poke you, and you can add more sand to the pack as you get stronger. If you do choose to use weights from your home gym, consider wrapping them in a towel for cushioning. Weight plates are likely to be easier to work with than dumbbells or kettlebells. Whatever you use, try to keep it as high as possible on your back, and snugged up against your body. Straps or bungee cords can help to keep your pack from flopping around. What equipment should I get for rucking? First, before we talk about packs or vests, make sure you’re wearing appropriate shoes. You may want sturdy boots, like hiking boots, instead of running shoes. The exact model and fit are up to you. When it comes to the pack, consider whether you want a pack that can carry useful items (great if you are hiking or backpacking, or going on very long rucks) or if you just want to add some weight in the simplest way possible. If you’ll mainly be rucking with light to medium weights for short distances, consider a weighted vest. (These are also great if you like to do weighted pushups or other exercises. Your CrossFit friends all have one for Murph.) There are fitness-focused weighted vests that have pockets for small pouches of weight. This one from CAP is available in a 20-pound version, but there are also options that go up to 80 pounds. You can add or remove weights as needed, so buy the heaviest vest you think you’ll actually use. Another option for weighted vests is the type that loads with a thin rectangular(ish) plate, like this from Wolf Tactical. These are more expensive, but tend to be more customizable for heavy weights, and they bill themselves as being higher quality. CAP Barbell (HHWV-CB020C) Adjustable Weighted Vest, 20-Pound,20 Pound, Black $39.97 at Walmart $44.99 Save $5.02 Shop Now Shop Now $39.97 at Walmart $44.99 Save $5.02 If you’ll be rucking long distances and carrying supplies, go for an actual pack. There’s an older style of military pack called the ALICE, which you can sometimes find sold cheaply as surplus. They’re not particularly comfortable, or so I’ve heard. Molle style packs are the more modern equivalent. There’s no need to stick to the military aesthetic, though. If you plan to do a lot of backpacking and camping, head to your local outdoors store and try on hikers’ packs. When you’re carrying a real pack, you can fill it with snacks and water, plus your first aid kit and survival essentials. Just about every good pack is set up to take a hydration bladder, which lets you keep several liters of water on your back and sip from it through a flexible straw without having to stop and unzip your pack. Military Tactical Backpack Army 3 Day Assault Pack Molle Bag Rucksack $29.99 at Amazon $39.99 Save $10.00 Shop Now Shop Now $29.99 at Amazon $39.99 Save $10.00 When it comes to tracking your rucking sessions, any watch that can track walking or hiking will do the basics. (You also don't need to track anything digitally—this is purely optional.) That said, these watches have some features that are handy. Something like the Garmin Instinct 3 Solar is pretty much a rucker's dream. Not only can it log your pack weight in addition to distance and speed, it also has a flashlight and solar charging. Those will come in handy on the hiking and camping trips you'll probably do once you realize how much fun you have walking around with a pack on your back. How much weight should I use for rucking? As a beginner, 10 pounds may be plenty. See if you can keep up a strong pace with that weight, and if so, consider adding weight. Most people will use between 10 and 50 pounds for rucking, depending on body size and fitness. There is a rule of thumb in the military that soldiers shouldn’t be asked to routinely carry more than about ⅓ of their bodyweight. This isn’t a hard-and-fast rule, and you certainly don’t have to follow military rules in your personal fitness journey, but it may be helpful as a guideline for knowing how much is too much. As with anything else in exercise, you’ll want to start easy, make sure your body can handle what you’re asking of it, and increase gradually. Every couple of weeks, consider whether your rucking weight is still appropriate and adjust it if not. This may mean going heavier as you get stronger, but it could also mean lowering the weight if you had a hard time keeping up when carrying heavier loads. How fast should I walk when I’m rucking?In the military, a 15-minute mile is considered a good pace. Most people walk at about a 20-minute mile pace, so a 15-minute mile is a good bit faster. And you’re doing it with a weighted pack! Again, see this as a goal, and work up to it over time if you aren’t ready to work at this pace just yet. How often and how far should I ruck? You can approach this like any cardio exercise, starting with whatever amount you can comfortably do right now, and increasing as long as you feel good and have the time to do it. If you don’t currently do any cardio, two to three times per week for 20 to 30 minutes is a good place to start (or to work up to, if that is more than you’re ready for at first). If you already run, bike, or use the cardio machines at the gym, swap one or two of your weekly sessions for a ruck. Once you’re in the habit of it, you can ruck pretty much any amount you want. Rucking counts as vigorous cardio, meaning 75 minutes per week meets the bare minimum exercise guidelines, 150 minutes is a good amount for an active person, and more is great if you’re up for it. Consider rucking three to five times per week, for 30 minutes or more each time, with one of those sessions being a longer one, an hour or more. That last one is perhaps best done as a weekend hike with friends. Tell them you’ll bring the snacks—you have plenty of room in your pack. View the full article

Breakfast has started to get a little riskier. More than six million eggs have been recalled since Sept. 29 over salmonella concerns. This week those concerns grew when the FDA expanded its earlier recall from Arkansas-based Black Sheep Egg Company and elevated the recall to Class I, which describes the highest possible risk to public health. The move follows a string of other recent egg recalls. In August, the FDA announced the recall of large brown cage-free Sunshine Yolks produced by Country Eggs, LLC of Lucerne Valley, California, and sold under the Nagatoshi Produce, Mizuho, and Nijiya Markets brands. Those products reportedly sickened at least 95 people across 14 states. Other recent recalls have also affected Costco’s Kirkland brand eggs. Why the uptick in food recalls? If it seems like there has been an uptick in recalls recently, that’s not entirely unfounded. Food recalls have increased by around 20% from 2020 to 2023, according to a Trace One report. However, experts say that much of the reason for a greater number of recalls is because tests are more sensitive to picking up contamination. “This heightened sensitivity leads to more recalls, as contamination is identified earlier and more accurately,” says Darin Detwiler, LP. D., author of Food Safety: Past, Present, and Predictions and a professor at Northeastern University. Likewise, food safety regulations have gotten more stringent since the Food Safety Modernization Act of 2011, which means recalls are triggered more easily. Since the passing of the act, “there’s been a huge improvement in food supply regulation,” Toby Amidor, MS, RD, CDN and author of Health Shots said last year. “Regulations such as all facilities are required to have a preventative control plan, enhanced produce safety rules, and more frequent FDA facility inspections have helped with improvement.” Amidor added, “In addition, facilities must give the FDA access to food safety records, greater authority over imported food, and comply with the agency to issue mandatory recalls.” The growing list of recalled eggs Per the Oct. 20 recall notice, the recall now includes Black Sheep Egg Company brand 12- and 18-count cartons of Free Range Large Grade A Brown Eggs with Best By dates of 8/22/2025 through 10/31/2025. Likewise, Kenz Henz of Santa Fe, Texas recalled its 12-count containers of “Grade AA Large Pasture Raised eggs”, which came from Black Sheep Egg Company over possible contamination. The affected cartons are marked with UPC code 86949400030, Julian dates 241–244 and 246–247, with best-by dates of October 11th through the 14th and October 16th and 17th. The FDA also said that the eggs have been distributed to other companies in Arkansas and Missouri from July 9 through Sept. 17, and said some of the products may have been repackaged. The notice explained that the list will be updated as the FDA receives new information with the potential for more products to be added to the recall list. The updated recall comes after salmonella was found at the company’s processing facility in Walnut Ridge, Arkansas in late September. During the inspection, 40 environmental samples tested positive for salmonella, including seven different strains of the bacteria. Per the announcement, the “FDA does not have information available at this time to suggest that this firm is the source of an ongoing outbreak. “ Black Sheep Egg Company said in a Facebook post that while the FDA’s tested “non-food contact surfaces” which found salmonella, however, the eggs “tested negative for salmonella and showed no signs of contamination.” The post continued, “Out of an abundance of caution and with the safety of our consumers in mind, we made the proactive decision to initiate a voluntary recall on certain lots of eggs.” The Center for Disease Control and Prevention estimates that Salmonella causes “about 1.35 million illnesses, 26,500 hospitalizations, and 420 deaths” per year in the U.S. View the full article

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Zillow economists just published their updated 12-month forecast, projecting that U.S. home prices—as measured by the Zillow Home Value Index—will rise +1.2% between August 2025 and August 2026. Heading into 2025, Zillow’s 12-month forecast for U.S. home prices was +2.6%. However, many housing markets across the country softened faster than expected, prompting Zillow to issue several downward revisions. By April 2025, Zillow had cut its 12-month national home price outlook to -1.7%. However, in recent months, Zillow has stopped issuing downward revisions. In August, it revised its 12-month outlook to +0.4%. In September, the forecast increased to +1.2%, and now Zillow has upgraded its 12-month national home price forecast to +1.9%. While Zillow’s national home price forecast is no longer negative—it isn’t exactly bullish either. Among the 300 largest U.S. metro area housing markets, Zillow expects the biggest home price increase between September 2025 and September 2026 to occur in these 15 metros: Atlantic City, NJ → +5.4% Rockford, IL → +5.1% Concord, NH → %5.1% Knoxville, TN → +5.0% Saginaw, MI → +4.9% Fayetteville, AR → +4.8% Hilton Head Island, SC → +4.8% Torrington, CT → +4.8% Kingston, NY → +4.8% Hartford, CT → +4.5% New Haven, CT → +4.5% Vineland, NJ → +4.5% Jacksonville, NC → +4.4% Morristown, TN → +4.4% Manchester, NH → +4.3% Among the 300 largest U.S. metro area housing markets, Zillow expects the biggest home price decline between September 2025 and September 2026 to occur in these 15 metros: Houma, LA → -7.4% Lake Charles, LA → -6.9% Lafayette, LA → -4.3% New Orleans, LA → -4.0% Shreveport, LA → -3.8% Beaumont, TX → -3.7% Alexandria, LA → -3.4% Odessa, TX → -3.3% Corpus Christi, TX → -2.4% Monroe, LA → -2.1% San Francisco, CA → -2.0% Chico, CA → -2.0% Punta Gorda, FL → -1.9% Austin, TX → -1.8% Santa Rosa, CA → -1.8% U.S. home prices, as measured by the Zillow Home Value Index, are currently up +0.01% year over year. If Zillow’s latest 12-month outlook (+1.9%) comes to fruition, it would represent a small acceleration nationally. Below is what the current year-over-year rate of home price growth looks like for single-family and condo home prices. The Sun Belt, in particular Southwest Florida, is currently the epicenter of housing market weakness right now. “A year ago, 6 of the nation’s 50 largest metros were buyers markets; this September, buyers have the edge in 15 metros. Zillow’s market heat index shows the strongest buyer’s markets are Miami, New Orleans, Austin, Jacksonville and Indianapolis. That’s due, in large part, to a surge of new construction in many of those areas in recent years. The hottest markets for sellers are in the Northeast and Bay Area: Buffalo, Hartford, San Jose, San Francisco and New York—places where builders face some of the most stringent land use restrictions,” wrote Kara Ng, a senior economist at Zillow, in a report published on Monday. View the full article

It doesn’t look like a Rivian truck, but a new electric bike took shape at the EV company. A startup called Also, which spun out from the EV maker earlier this year and raised $105 million, launched the $4,500 e-bike today, along with a delivery quad for logistics companies and another four-wheeler that consumers could use instead of a typical cargo bike. The idea sparked three years ago, after Rivian founder RJ Scaringe met with Chris Yu, head of product and innovation at the bike brand Specialized. “We connected over a really basic question, which is: why doesn’t that magical experience that you get out of a Rivian exist in anything smaller than a car?” says Yu. Scaringe had long believed that the EV company’s approach—designing its own software and hardware and building a vehicle from scratch—would also make sense for e-bikes and other forms of micromobility. “We saw this huge transformation that had happened in the electric car space,” Yu says. Early electric cars were mostly conversions that replaced a gas motor with an electric motor and batteries, so the driving experience didn’t change much. Then came companies like Tesla and Rivian. “These pure play, vertically integrated, ground-up EV companies took the approach of, well, if we have the ability to craft the software, the electronics, the hardware from a clean slate, you can design an ownership and user experience that is just fundamentally different in almost every way,” he says. In 2022, Yu helped start a skunkworks inside Rivian to explore how smaller EVs could follow the same clean-slate approach—an idea that would eventually lead to a new kind of e-bike. An interchangeable design The first difference with the new bike, called the TM-B (or “transcendent mobility” bike), is that it can convert to different forms. At the push of a button, the top frame can be unlocked and swapped with a cargo bike seat with a sturdy rack for carrying groceries or children. It can also be swapped for a different size, so more than one rider can easily share the same bike. Another attachment makes the bike more like a scooter, with a low bench seat. The designers wanted to tackle a common pain point for anyone considering an electric bike: there are so many different options on the market that it can be difficult to choose. “I was just talking to my neighbor about this—they were thinking about buying a utility bike for carrying their kid to school, but they looked at all these utility bikes and thought they don’t look that fun to ride,” Yu says. Buyers can get stuck trying to decide between a utility bike and a fun weekend bike and not end up getting anything. “Or end up like me, with 10 bikes in their garage,” he says. Instead of buying multiple bikes, Also’s system allows them to get less-expensive attachments. If a couple wants to have an e-bike as an extra vehicle for running errands, they can get two sizes to fit each person. Like a car, you can use your phone to unlock the bike as you approach it. If the bike has multiple riders, it automatically recognizes who you are and your preferences, from whether you want to manually shift to your destinations in the navigation system. Pedal by wire Like electric cars and trucks, which use a “drive by wire” design—meaning that the accelerator pedal isn’t mechanically connected to the wheels, but is just a sensor—the bike uses a “pedal by wire” approach. “It’s fully software defined,” says Yu. “What that means is there is zero mechanical connection between you pedaling the cranks and what the motor is telling the wheel to do.” When you pedal, the pedals feel like an ordinary bike, but the ride is much smoother, he says. The default mode is automatic, so a rider doesn’t have to figure out how to shift and adjust the amount of pedal assist that they’re getting, though that option exists. (When you shift, the bike gives haptic feedback so it feels like a gear is shifting.) The bike has roughly twice as much torque as most other e-bikes, so it’s easier to quickly accelerate to join traffic or change lanes. On a hill, the bike offers “hill flattening,” meaning that it automatically feels like riding on a road that’s less steep, or even completely flat. Going downhill, the bike can also automatically flatten the ride so you can keep pedaling and regenerate the battery. Unlike most e-bikes, 90% of the time that you’re braking, that happens through regenerative braking. “It’s much more akin to a modern electric car experience, where the braking experience is much more consistent, much more reliable, and importantly, the brake pad service life is dramatically longer than otherwise would be,” Yu says. An approachable design The bike doesn’t look like a Rivian truck, apart from a similarly shaped light. But “the underlying principles are very shared,” says Yu. “We’re sibling brands that have a common fabric.” The design team tried to balance performance and approachability, he says. “We wanted something that was very welcoming, very simple, geometrically . . . As capable and high-performance as it is, we don’t want it to be precious, either. We want it to be easy and part of your family’s life.” The team carefully considered each detail of the bike, from integrated turn signals in the frame to a security system that locks everything, including the wheels, when you walk away. (If the bike is stolen, you can track it on an app and remotely disable the whole thing until you get it back.) A custom navigation system, shown in a small touchscreen on the handlebars, shows bike-specific directions and how much range you have left on the battery. The bike has two options for power banks—one that can give you up to 100 miles of range, depending on how much you’re using pedal assist, and a smaller option with up to 60 miles of range. The power bank can also be pulled out of the bike and used to quickly charge a laptop or anything else that plugs into USB-C. The startup also designed a few accessories, including a helmet that has noise-cancelling microphones so you can take a phone call as you ride. “We tuned the audio experience such that you can be riding at 25 miles an hour, take a phone call, and the other person will not know, will not have any idea that you’re riding on a bike with wind noise,” says Yu. A custom pannier is precisely sized to fit a grocery bag from Trader Joe’s. All of this comes at a price. The TM-B Performance, the premium version of the bike, will be $4,500 when it launches next spring. The company hasn’t yet announced the price of the basic version of the bike, but says that it will be less than $4,000. Accessories and additional top frames add to the cost. By contrast, a budget e-bike might cost less than $1,000. But Also’s models are well within the range of other high-end bikes, some of which can cost more than $10,000. Beyond the bike Like Rivian EVs, which have a “skateboard” under the vehicle with the battery and other tech that can be used across multiple trucks or cars, the bike’s basic technology can be used in other vehicles. The startup also designed a four-wheeled cargo bike, or quad, that can be used for deliveries in dense cities. From the outside, it looks similar to the pedal-assist EVs that UPS, Amazon, DHL, and other companies are already using in some areas. But Yu says that Also’s vertical integration makes it easier to connect with the software that logistics companies use for features like route optimization. The vehicle is also designed from the ground up for durability, so it can last far longer than typical delivery quads. The design will launch later in 2026, along with a simplified consumer version of the same vehicle. The company also announced today that it’s partnering with Amazon on a custom version of the delivery vehicle that the retail giant could use in its dozens of micromobility hubs across Europe and the U.S. The same basic technology that went into the bike and quads could also be used in other vehicles. It could eventually help electrify other small vehicles, like mopeds or motorcycles, that are more common than cars in countries outside the U.S. The transition to electric “can really be accelerated if we can deliver experiences that aren’t just electric, but they’re just fundamentally better product experiences that happen to be electric,” Yu says. View the full article

We may earn a commission from links on this page. When you track a strength training workout on a fitness watch, that watch will happily tell you what heart rate zones you were in during the workout. In fact, they'll do that for any workout, whether it makes sense or not. So you might be tempted to interpret this data in terms of the benefits of zone 2 training. If my heart rate is in zone 2 when I’m lifting weights, that means I just did an hour of zone 2 training, right? Unfortunately, no. Heart rate zones only apply to cardioZones are meaningless for strength training, but to understand why, we have to go back to the reason zones were invented in the first place: to give athletes an objective rating of how hard their cardio workouts are. In fact, the whole idea of monitoring your heart rate for athletic (rather than medical) purposes originated with a Finnish ski team, and then spread to other athletes. Your heart rate can tell you how hard you are working, and you can use that information to gauge whether you should go harder or ease up. Or, as Finnish triathlete Pauli Kiuri is quoted saying in this article at Polar, “At some point during your run, you get the feeling that you can’t push any further. But if your rate is still only 160 bpm, you just have to believe that yes, you can!” (Polar was the maker of those early heart rate monitors.) Heart rate training makes sense for endurance sports, because the harder you work, the faster your heart beats. So you can use that relationship in reverse: the bigger the number on your heart rate monitor, the harder you must be working. Your heart rate is a good gauge of the work you're doing. But that relationship with heart rate doesn’t hold for other types of exercise. Your heart rate during a yoga session doesn’t tell you how deep into a stretch you are getting. Your heart rate during a strength training session doesn’t tell you whether you are lifting light or heavy. That’s why your heart rate during a strength training session does not matter. Cardio is defined by what your whole body is doing, not just what your heart is doing.Heart rate, properly used, is what’s called a proxy metric. We don’t track heart rate because heart rate matters; we track heart rate because it tells us about something else that matters—in this case, the intensity of cardio exercise. For an exercise to be cardio, it needs to be a rhythmic contraction of large muscles for minutes on end. Because our muscles are contracting repeatedly, they require our mitochondria to work harder to power them. Those mitochondria need more fuel, so our cells become more responsive to insulin so they can pull in blood sugar more effectively. To do all of this, we need more nutrients and oxygen to reach our muscle cells, so we grow more capillaries to supply them, and to take away metabolic byproducts. The health benefits of cardio relate to those body processes above. The speed of our heartbeat is a side effect. Those whole-body processes are what give us the benefits of zone 2 cardio: low-fatigue calorie burn, increased mitochondrial and capillary density, and improved VO2max, to name just a few. These benefits come from the fact that our entire body is doing exercise. Just increasing our heart rate, without doing all of that other stuff, isn’t going to get all those good zone 2 adaptations. That’s why sitting in a stressful meeting at work for 30 minutes is not the same thing as going for a jog. Nor is watching a scary movie the same thing as doing a HIIT workout. And, sorry to sauna enjoyers, but a sauna is not a replacement for exercise. (Sauna sessions do seem to improve the health of your blood vessels somewhat, but they don’t do all the other stuff.) When you think about it, zone 2 cardio has a lot more in common with zone 3 (or even zone 5) cardio than it does with “zone 2” lifting. What zone should strength training be in? Trick question! Zones don’t matter for strength training. The point of strength training is to build strength. To tell whether you're working hard enough to build strength, here are some common ways to judge your effort: How the weight on the bar compares to the most you’ve ever lifted: for example, you might do squats at 80% of your max. How many reps you are doing at a given weight: five reps at 80% is harder than one rep at 80%. How fast you move as you complete the rep: the harder it is, the slower it will move; there are even gadgets to measure this. Sometimes this property is called “bar speed,” as in, how fast the barbell is moving. How many more reps you think you could have done: if you had three reps "in the tank," that's an easier set than if the last rep you did was the last rep you could possibly have done. How sore, fatigued, or “pumped” a muscle feels: within some styles of training, this can help you to figure out how much work a muscle group has gotten during the day’s training. Some things that do not correlate with how much strength you are building include how out-of-breath you feel after a set of exercises, or how fast your heart beats during or after the exercises. The truth about heart rate when lifting is that your heart rate may be higher, your breathing harder, and your rest times longer, if your cardio fitness kinda sucks. This is a sign that you may want to improve your fitness by doing actual cardio (zone 2 or otherwise), so that you gain those adaptations and don’t have to sit around as long sucking wind between sets. But your cardio fitness is only playing a supporting role here; it’s not the point of the strength session, and it’s not a useful metric for gauging your effort. Or to put it another way: when you do five sets of five squats at 80% of your max, you get the same strength benefit whether you do it with three-minute rests and a smile on your face, or eight-minute rests and a sky-high heart rate. OK, but what zones are normal for strength training? Realistically, you’ll see your heart rate jump up and down throughout your strength training session. During rests, your heart rate may be in zone 1 or 2; during short sets of an exercise, you may see your heart rate spike into zone 3 or higher. You’ll likely see a higher heart rate during sets of many reps (sets of 10 reps may result in a higher heart rate than sets of three reps). It doesn’t really matter what heart rate zone you find yourself in. The only thing that really matters, if you’re checking your heart rate chart afterward, is that your strength session has big spikes and dips. If it looks relatively even, you’re probably not resting enough. For comparison, here are my charts for a recent jog (at the upper end of zone 2/lower zone 3) and for a strength training workout that included snatches, deadlifts, and squats. Note the longer rests and higher spikes toward the end of the workout, when I squatted heavy for six reps at a time. Left: running. Right: lifting weights. Credit: Beth Skwarecki/Garmin If zones don’t matter, why does my app tell me what zone my strength training was in?The short answer is: because they can, not because they should. When endurance athletes first adopted heart rate training, it was a replacement for running by timed paces or just by feel. They understood that it was a measure of how hard their whole body was working during a run or a ski session. It’s different in the modern era, when every watch measures heart rate. The truth is that heart rate zones are on all your result screens because heart rate is easy for your watch to measure, zones are easy for your app to calculate, and because the company that makes the app and watch wants to please you with a bunch of cool looking charts after every workout. Heart rate zone charts make your workout feel more important, and getting to see them is like a little reward sticker to keep you in the habit (and, from the company’s point of view, using its product). Enjoy the charts if you think they’re pretty, but keep your eyes on the metrics that matter—which, for strength workouts, includes pretty much everything except your heart rate. View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. I've been a fan of Soundcore's Sleep A20 earbuds since I first put them on to go to sleep over a year ago. I've never experienced earbuds that feel so comfortable when sleeping on your side. But that model was missing one crucial feature: ANC. The new Sleep A30 earbuds have taken care of that, and more—and despite their recent release this past August, they're already discounted. Right now, you can get them for $193.99 (originally $229.99), the lowest price ever, according to price tracking tools. Soundcore Sleep A30 by Anker Sleep Earbuds Smart Active Noise Cancelling Sleep Headphones, Adaptive Snore-Masking System, 45H Playtime $193.99 at Amazon $229.99 Save $36.00 Get Deal Get Deal $193.99 at Amazon $229.99 Save $36.00 The Sleep A30 are the most popular and arguably the best sleeping earbuds you can buy right now, as noted in Mashable's review. They're designed for sleep in every way: Side sleepers can doze off without feeling pressure in their ears, since the earbuds sit comfortably inside, and with the addition of ANC, you can now actively block more outside noise than before. The battery life isn't the best, but it will get you through the night: You get 9 hours of playback when listening to white noise, 6.5 hours listening to music via Bluetooth, and 45 hours of extra juice from the case. The companion app lets you set a timer for your music, so you don't use up all your battery after you've fallen asleep. There's also a feature that blocks snoring sounds using microphones in the case, which is a lifesaver if you sleep in the same room as a noisy partner. And if you're worried about not hearing your alarm, you can set one in the app, which also includes a handful of features that measure your sleep quality. All in all, I really can't recommend these earbuds enough to anyone who values quality sleep and likes to wear earbuds to bed. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods 4 Wireless Earbuds — $114.80 (List Price $129.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $299.00 (List Price $349.00) Amazon Fire TV Stick 4K (2nd Gen, 2023) — $29.99 (List Price $49.99) Deals are selected by our commerce team View the full article

Meta, which owns and operates Facebook and Instagram—as well as Threads, Messenger, and WhatsApp—announced on Wednesday it is laying off about 600 employees from its new AI “superintelligence” research lab. The news was first reported by Axios. Fast Company has reached out to Meta for comment. That lab, dedicated to pursuing an artificial intelligence system that would reportedly surpass human intelligence, was announced back in June after Meta said it was investing $14.3 billion in Alexandr Wang’s Scale AI and bringing him on board. The cuts come as Big Tech ramps up its investment in artificial intelligence, pouring billions in an increasingly competitive, high-stakes AI arms race. Meta CEO Mark Zuckerberg says the social technology company plans to invest between $60 billion and $65 billion in capital expenditures in 2025 alone. At the same time, Meta has been rolling out AI advertising features at a dizzying rate, and is also reportedly building a large Manhattan data center to power its AI offerings. “By reducing the size of our team, fewer conversations will be required to make a decision, and each person will be more load-bearing and have more scope and impact,” Meta chief AI officer Alexandr Wang wrote in a memo, Axios reported. Meta financials Shares in Meta Platforms, Inc. (NASDAQ: META) took a dip in morning trading on Wednesday, but for the most part recovered, and were trading down 0.4% by midday at the time of this writing. In its second quarter 2025 earnings release, for the period ending on June 30, Zuckerberg wrote, “We’ve had a strong quarter both in terms of our business and community: I’m excited to build personal superintelligence for everyone in the world.” The company beat expectations with revenue coming in at $47.52 billion, versus estimates of $44.80 billion. Earnings per share (EPS) came in at $7.14, higher than the expected $5.92. The company’s third quarter 2025 financial results will be released after market close on Wednesday, October 29. View the full article

HTX, advised by Justin Sun, is accused by the FCA of unlawful promotion of cryptoassetsView the full article

Partners argue chancellor’s move would damage cornerstone of UK economyView the full article

One of my favorite tabs to check when I'm looking at new PC Games on the Steam Store is "Popular Upcoming," but over the years, it's gotten far less useful. While it's supposed to show me what the next big game is ahead of time, the truth is, there are just too many games and too many types of players out there for it to keep up anymore. My tastes probably aren't the same as yours, and limiting the highlights to a small selection of popular picks could bury smaller titles some players might be more interested in. That's why I'm so excited about Steam's new Personal Calendar page. Released last night, it's technically an experiment, but it's already looking great. Essentially, rather than showing you a generic list of ten games like the Popular Upcoming tab (I have no idea how Valve picks those games, by the way), this instead shows you a personally curated selection of recently released and upcoming games, organized on a daily calendar, and up through the next eight weeks. The specifics depend on how you customize it, but already, it's far more useful for me than the Popular Upcoming tab. To check it out, either click here for the web version or open your Steam desktop client, and next to the search bar, navigate to Special Sections > Steam Labs > 016 Personal Calendar. When you first open the calendar, you'll see 100 games, split across titles released last month, titles released in the last seven days, and titles that aren't out yet. At time of writing, I currently see suggested games through Dec. 12, which gives me a pretty good window of what to look forward to. If you're eagle-eyed, you might notice that the Personal Calendar excludes weekends, which Valve says is because most games don't release on weekends. If a game Valve wants to suggest does release on a weekend, it'll instead show up on the following Monday. Credit: Michelle Ehrhardt As for the curation, I'm satisfied. Unlike the Popular Upcoming tab, the Personal Calendar uses a combination of your wishlist and your playtime in certain games to decide what to show you, making for a list that's catered to your tastes. Lately, I've been playing a lot of platformers and RPGs, and low and behold, my Personal Calendar opened right up to suggestions like Final Fantasy Tactics: The Ivalice Chronicles and Dragon Quest I & II HD-2D Remake. These are bigger titles, but there are smaller choices I might have otherwise overlooked peppered in, and it already seems like a great way to make sure I don't miss out on a game I'd like. I even appreciate the heads-up about recently released games, which are easy to think about once and then forget. The one criticism I have is that the default of 100 games looks a little overstuffed to me. Luckily, you can slim down your suggestions to anywhere from ten to fifty games (at the top of the page, under Game Count), which also has the benefit of narrowing down the algorithm to only show you what it thinks you'd enjoy most. Or, if you want to see as many options as possible, you can also have the calendar display 250 or 500 games. There are also controls to only show games with specific tags, and also to exclude games you've wishlisted or already own. Essentially, the Personal Calendar feels like a personalized and easy-to-check version of those "Biggest Game Releases of the Month" videos, except you don't need to constantly rewind or pull up the video again whenever you're looking for what to play next. Valve says your Calendar's algorithm gets re-trained daily, though, so don't expect to always see the same games on it every time you check it. If you see a game you're interested in but aren't ready to pull the trigger on yet, wishlisting it is still your best bet. View the full article

San Diego-based Shield AI is developing a first of its kind fighter jet: a 2,000-mile-range pilotless plane that takes off and lands vertically and uses artificial intelligence to fly itself, even when adversaries jam navigation and communication systems. Like the company’s smaller, combat-tested autonomous drone, the V-BAT, the X-BAT doesn’t need a runway, allowing it to launch from remote islands or the decks of aircraft carriers or drone ships. But with its larger blended wing body design, the X-BAT can carry missiles and electronic weapons. Instead of propellers, it’s powered by an afterburning jet engine. “Airpower without runways is the holy grail of deterrence,” said Brandon Tseng, Shield’s cofounder and president. The aircraft could join a new class of AI-piloted fighter jets being developed for the Pentagon and other defense agencies, where the aim is to deploy robotic wingmen alongside human pilots or as part of separate drone squadrons. Taking their cue from the fierce drone war in Ukraine, military officials around the globe are eyeing layers of cheaper, more disposable AI-powered drones on air, land, and sea, with a single soldier responsible for an entire swarm. A separate race is on to field counter-drone systems. Investors have followed suit, pouring cash into a range of defense-tech firms, including Shield rivals like Anduril, Helsing, and publicly traded AeroVironment, or AV. Globally, venture capital investment in defense companies surged to $31 billion last year, a 33% increase over the previous year, according to McKinsey. Anduril, founded in 2017, is the largest of the so-called “neo prime” contractors, with a valuation at around $30 billion. Shield, founded in 2015 and valued at $5.3 billion, is the next biggest defense startup. (Fast Company named it a Most Innovative Company in 2020.) With the X-BAT, Shield joins a number of startups and legacy contractors developing AI aircraft that can match the capabilities of an F-16 but in a smaller form factor. Last month, Shield was picked by the Air Force to provide the AI software for the YFQ-44, Anduril’s entrant in the service’s Collaborative Combat Aircraft (CCA) competition. Defense giant RTX was selected to build the software for the other drone prototype being considered by the Air Force, the YFQ-42, built by General Atomics. Both drones are roughly the same size as the 26-foot-long X-BAT, which is about a third as large as a conventional fighter jet. The service has said it plans to choose a design for production by fiscal year 2026, and has indicated it may select multiple companies. Last month, Breaking Defense reported that the Navy had selected another set of drone designs by Anduril, Northrop Grumman, Boeing, and General Atomics for its own collaborative combat aircraft competition. The Army and the Marine Corps are also making plans for their own “loyal wingmen.” Tseng declined to comment on Shield’s role in the current CCA program, or on the potential of X-BAT to enter a future competition. Still, he said the aircraft’s price, at around $27 million, is “in the same range as the Collaborative Combat Aircraft programs, with variations based on mission systems and configurations.” That translates to about a tenth of the “cost per effect” compared to legacy fifth-generation aircraft, Tseng said. X-BAT also represents “a major development” for Shield AI’s business,” the company said in a press release. “We believe the greatest victory requires no war,” said Tseng. “To make that belief real, we’re executing a simple but ambitious master plan: Prove the value of autonomy, scale it across domains, and reimagine airpower. X-BAT represents the next part of that plan.” Up and down Shield AI’s plans have taken several turns in recent years. Founded in 2015 by brothers Brandon and Ryan Tseng and Andrew Reiter, the 1000-person company has sold hundreds of its V-BAT drones. But after it landed a $240 million funding round in March, Brandon told Bloomberg that the company would place more of an emphasis on its AI software, which had been a larger focus before it bought longtime V-BAT maker Martin UAV in 2021. The company has generated billions of dollars in revenue, and had planned to reach profitability by 2025. But as Forbes reported in May, those projections were scrapped after a service member had his fingers partially severed during a V-BAT landing in 2023. Shortly before Forbes published its story, Ryan Tseng stepped down as CEO, and Gary Steele, a Cisco executive, took the helm. (Ryan became chief strategic officer and remains on the board of directors.) Company officials have said they have taken a number of steps to address safety concerns, including adding unassisted launch and land capabilities to the V-BAT. The service member has since fully recovered. “Today, V-BAT retains a perfect record of no injuries when following trained procedures,” Tseng told Forbes. While the accident “delayed” the decisions of prospective customers, “we are back on track now,” he said. A human still in the loop In recent months, Shield’s software division has entered partnerships with legacy defense contractors including RTX, Airbus and shipbuilder HII to incoporate AI into their vehicles and weapons systems. Shield’s Hivemind software—which grew out of Chief Technology Officer Nathan Michael’s research at Carnegie Mellon University, as well as AI startup Heron Systems, which Shield acquired in 2021—can help pilot vehicles ranging from attack drones to F-16s, helicopters and boats, operating individually or in swarms. Last year, Air Force Secretary Frank Kendall flew in a test fighter piloted by Shield AI’s algorithms, taking on a manned F-16 in a simulated dogfight over the California desert. “Shield AI aspires to service the autonomous needs for the defense sector, like Palantir services its intelligence needs,” Brandon Tseng told Bloomberg in March. (Shield also announced a partnership with Palantir last year, under which the firms would use each other’s software.) Shield AI also continues to develop the V-BAT. The 9-foot-long drone, which can fly more than 80 miles and stay aloft for more than 13 hours, carrying a payload of about 40 pounds, has been used by Ukraine, Israel, and other countries to carry out reconnaissance and targeting operations. U.S. special forces have deployed the V-BAT, and the Coast Guard, which has a five-year contract with Shield AI worth $200 million, has used the drone with “joint forces” to “interdict billions of dollars’ worth of narcotics,” Tseng said. Through over 150 V-BAT deployments in Ukraine, the AI software has also been put through its paces in places where GPS and other communications aren’t available. “You’re telling the aircraft, ‘hey, this is your zone of operations, we want you to do X-Y-Z in this area,’” Armor Harris, Shield’s senior vice president of aircraft, told The War Zone. And “given its last set of instructions and the rules of engagement for what it’s allowed to do, what it’s not allowed to do, it’ll go and it’ll continue its mission autonomously when those comms links are not there.” That capability is “where the system is more advanced than anything else in the world to date.” Still, not everything is autonomous—yet. “Fundamentally [at] Shield AI, we believe that a human should be on-the-loop for an offensive kill decision,” Harris said. All-out drone push The Collaborative Combat Aircraft programs are part of an all-out push at the Pentagon (and in Silicon Valley) for AI and drones. In June 2025, President Donald The President issued an executive order called Unleashing American Drone Dominance that aims to accelerate commercialization of drone technologies, and the administration’s budget request has allocated billions of dollars to unmanned systems and AI. That includes an effort to onshore the supply chain for drones and the electronics and minerals they require, which is currently dominated by China. Shield AI has some experience here: In March, the Chinese Ministry of Commerce placed 15 U.S. entities, including Shield AI, on its export control list, barring them from the export of dual-use commodities. Shield is working with Pratt & Whitney and GE to develop the X-BAT’s jet engine. Company officials declined to share further details on the engine, or how it handles takeoff and landing. But Tseng pointed to subsystems built with “proven U.S. partners” to “ensure performance, reliability, and resilient American supply chains.” Tseng said the company expects to conduct initial vertical takeoff and landing demonstrations for X-BAT as early as fall 2026, followed by all-up flight testing and operational validation in 2028. As for possible X-BAT manufacturing sites, Tseng said, “we are in discussions with several states and their leadership.” And if some defense agency eventually places an order, he added, “the selected location will create thousands of jobs and generate billions in economic value.” View the full article

From July 14 to November 9, 2023, the American actors’ union SAG-AFTRA, representing 160,000 people, went on strike over a labor dispute with the Alliance of Motion Picture and Television Producers. Eventually, both sides agreed to terms that theoretically would put limits on how actor’s images and output could be used. Strike over, everybody went back to work and the entertainment industrial complex started humming again. But they apparently never took heed of the lessons offered by a somewhat obscure 2013 movie, The Congress, which eerily anticipated the crisis Hollywood is now facing. Caught by surprise? Really? Fast-forward to September of 2025. Dutch actor and comedian Eline Van der Velden’s company Particle6 released an AI “actor” named Tilly Norwood with the express intention of her becoming the “next Scarlett Johansson.” The bot had its own social media presence, appeared in comedy sketches, and breathlessly declared, “I may be AI, but I’m feeling very real emotions right now. I am so excited for what’s coming next!” The news that there were agents in talks to sign Norwood, the way they might sign a real actor, sparked an incredible Hollywood firestorm. Lots of denunciations of this use of technology. Lots of claims that this was unfair. And lots and lots of workplace anxiety. But should they really have been this surprised? Futurist Amy Webb suggests not. As she says, “Let’s not kid ourselves: they’ve had more than a decade to prepare for this.” Toy Story, launched in 1995, was the first full-length feature film to be fully animated, followed by a string of other hits that did very well without real actors, thank you very much. Lara Croft, the Tomb Raider game star that was launched in 1996, became a movie character in 2001. In 2002, a simulated movie star played the lead in the science fiction movie Simone. In 2011, Japanese idol group AKB48 introduced a new member—Aimi Eguchi. She became popular and was “added” to the band only to “graduate” when her identity as a composite of the band’s other actors was revealed. By 2016, we had AI-generated influencers like Lil Miquela who appear in advertisements, garner thousands of followers, and are paid to endorse brands. And the precedent for Tilly signing with an agent has already been established—Miquela signed on with CAA as its first virtual client as far back as 2020. Willful blind spots Now seemingly caught by surprise, what did the strategists in Hollywood miss? Most likely, too much focus on their own industry. Fractious labor relations, contract negotiations, and changing entertainment consumption behavior can eat up a lot of executive bandwidth. This leads to not thinking in terms of the larger arenas in which competition takes place. The big threat to this business was not other industry players but something coming along that made what they did unnecessary, undesirable, or too expensive. Once an innovation has demonstrated its efficacy, particularly if it is popular and making money for someone, it is almost impossible to put the genie back in its bottle (see: targeted Internet advertising or ride-sharing). It is also no secret that some moviemakers longed to put AI-generated actors in leading roles, even experimenting with bringing some back from the dead. But perhaps the most significant reason I believe they didn’t pick up on the weak signals is because they didn’t want to. Accepting the idea of digital acting and the creation of digital worlds means accepting the idea that expertise, talent, and painfully acquired skills will become obsolete. Unfortunately, the law of disruption—in which the complicated and difficult becomes easy and the expensive becomes cheap—doesn’t really care about your preferences. Preparing for an existential threat What might they have done to prepare? They could have launched small-scale experiments using digital actors to learn about audience acceptance, production workflows, and creative possibilities. They could have allocated resources to dedicated teams exploring new forms of storytelling. With the constraints of physical acting and reality removed, stories could be developed that could be as revolutionary as the movies themselves were when they created new possibilities beyond what could be done on a physical stage. They could have worked with regulators and their unions to establish a glide path for AI in their sector that would be fair with respect to intellectual property. They could have seriously invested in the digital technologies used to create these new forms of entertainment, rather than leaving all this to technology companies such as Netflix. The end of mass market entertainment? Tilly Norwood isn’t the disruption—she’s the warning shot. The real disruption comes when AI can generate not just actors, but entire films, on demand, personalized to individual viewer preferences, at essentially zero marginal cost. The studios that survive won’t be the ones with the biggest IP libraries or the most prestigious awards. They’ll be the ones who recognize that the fundamental assumptions of their industry—that content is scarce, that talent is human, that stories are fixed—are all being systematically dismantled, and come up with new business models that take advantage of the post-inflection point world. The weak signals are there. The question is: who has the appetite to listen? View the full article

Ukraine’s state security service has unveiled an upgraded sea drone it says can now operate anywhere in the Black Sea, carry heavier weapons and use artificial intelligence for targeting. Ukraine has used the unmanned naval drones to target Russian shipping and infrastructure in the Black Sea. The Security Service of Ukraine, known by its Ukrainian acronym SBU, has credited strikes by the unmanned vessel known as the “Sea Baby” with forcing a strategic shift in Russia’s naval operations. The range of the Sea Baby was expanded from 1,000 kilometers (620 miles) to 1,500 kilometers (930 miles), SBU said. It can carry up to 2,000 kilograms (about 4,400 pounds) of payload, SBU officials said. At a demonstration attended by The Associated Press, variants included vessels fitted with a multiple-rocket launcher and another with a stabilized machine-gun turret. SBU Brig. Gen. Ivan Lukashevych said the new vessels also feature AI-assisted friend-or-foe targeting systems and can launch small aerial attack drones and multilayered self-destruct systems to prevent capture. Developing a new kind of naval warfare Drone strikes have been used in successful attacks against 11 Russian vessels, including frigates and missile carriers, SBU said, prompting the Russian navy to relocate its main base from Sevastopol in Crimea to Novorossiysk on Russia’s Black Sea coast. “The SBU became the first in the world to pioneer this new kind of naval warfare — and we continue to advance it,” Lukashevych said, adding that the Sea Baby has evolved from a single-use strike craft into a reusable, multipurpose platform that expands Ukraine’s offensive options. Authorities asked that the time and location of the demonstration not be made public for security reasons. The craft are operated remotely from a mobile control center inside a van, where operators use a bank of screens and controls. “Cohesion of the crew members is probably the most important thing. We are constantly working on that,” said one operator who was identified only by his call sign, “Scout,” per Ukrainian military protocol. Ukrainian sea drones helped push back Russia’s navy The SBU also said sea drones helped carry out other high-profile strikes, including repeated attacks on the Crimean Bridge, most recently targeting its underwater supports in a bid to to render it unusable for heavy military transport. The Sea Baby program is partially funded by public donations through a state-run initiative and is coordinated with Ukraine’s military and political leadership. The evolution from expendable strike boats to reusable, networked drones marks an important advance in asymmetric naval warfare, Lukashevych said. “On this new product, we have installed rocket weaponry that will allow us to work from a large distance outside of the attack range of enemy fire. We can use such platforms to carry heavy weaponry,” he said. “Here we can show Ukrainians the most effective use of the money they have donated to us.” Associated Press journalists Alex Babenko, Yehor Konovalov and Volodymyr Yurchuk contributed to this report. Follow AP’s coverage of the war in Ukraine at https://apnews.com/hub/russia-ukraine —Efrem Lukatsky and Derek Gatopoulos, Associated Press View the full article

Firm leader says auditor may face years of scrutiny and will take ‘decisive action to protect our reputation’ View the full article

Spending just 36 minutes listening to your own brain waves, over four sessions, can reduce stress and anxiety, according to a new study by neuroscientists at the Wake Forest University School of Medicine. Published in the journal Global Advances in Integrative Medicine and Health, the study looked at how to reduce stress-related symptoms in 144 healthcare workers with moderate-to-high levels of perceived stress. The healthcare workers were placed in two groups: one that received four sessions of a sound-based relaxation intervention over two weeks, and another that was put on a control group waitlist. The workers spent a little over half an hour relaxing in a zero-gravity chair with their eyes closed as closed-loop, acoustic neuromodulation technology translated their brainwaves into personalized tones in real time, the idea being that the echoed tones interact with the brain to balance and quiet itself and release stress patterns. When researchers measured the results after six-to-eight weeks, they found the participants reported meaningful reductions in stress, anxiety, and insomnia, as well as significant reductions in fatigue and depression, and improved subjective cognition. “These results suggest that closed-loop acoustic neuromodulation is a safe, scalable, and effective option to complement organizational strategies for supporting healthcare worker brain health and well-being,” said Charles H. Tegeler, M.D., professor of neurology at Wake Forest University School of Medicine and principal investigator of the study. “We are eager to identify ways to broadly offer the intervention to teammates across our health system and beyond.” What makes this different from previous studies on neuromodulation is that it streamlined the treatment process with fewer, shorter sessions, making the treatment more practical and accessible for real-world application. It also included study participants regardless of their medication or substance use. View the full article

Salesforce is making a significant commitment to the future of artificial intelligence (AI) and economic growth in San Francisco. With plans to invest $15 billion over the next five years, the company aims to establish the city as the global epicenter for AI innovation. This announcement comes ahead of the Dreamforce conference, which is set to bring nearly 50,000 attendees to the city and contribute an estimated $130 million in local revenue. Marc Benioff, Chair and CEO of Salesforce, expressed the company’s ambitions, stating, “San Francisco is a city of innovation, talent, and vision. This $15 billion investment reflects our deep commitment to our hometown — advancing AI innovation, creating jobs, and helping companies and our communities thrive.” The pledge will fund the development of an AI Incubator Hub, designed to support startups and companies in integrating AI into their operations. For small business owners, this investment presents opportunities and insights into practical applications of AI technology. The establishment of the AI Incubator Hub will provide resources and support for startups, potentially benefiting those looking to leverage AI for their operations. By tapping into this ecosystem, small businesses can gain access to cutting-edge technologies that enhance productivity and drive growth. Moreover, Salesforce aims to assist companies in transitioning to what they call “Agentic Enterprises.” This approach involves redesigning workflows, upskilling employees, and introducing new roles tailored to an AI-enhanced workplace. The introduction of Salesforce’s 4Rs playbook will help organizations adapt by encouraging them to reskill and redeploy talent effectively. Small business owners can utilize these frameworks to align their teams with future market demands, ultimately improving agility and responsiveness. Another practical aspect of Salesforce’s initiative is the free online learning platform, Trailhead, which has already helped over 5 million people develop their skills. The platform offers small businesses an accessible way to train staff in essential AI skills, preparing them for the evolving workplace landscape. Additionally, Salesforce’s Career Connect aims to match employees with the skills needed for newly created AI roles, thus streamlining the hiring process. In addition to economic benefits, Salesforce’s commitment extends to community support. The company operates on a 1-1-1 model, dedicating 1% of its equity, product, and employee time to local communities. This philanthropic approach has resulted in over $1 billion in contributions to the Bay Area, benefiting thousands of nonprofits. For small businesses, collaborating with Salesforce in community initiatives can bolster their local presence and enhance their corporate social responsibility strategies. While the prospects are promising, small business owners should consider potential challenges as they navigate this AI-infused landscape. Adaptation to new technologies may require an initial investment in training and resources, which could be a hurdle for businesses operating on tight budgets. Furthermore, the rapid pace of AI development necessitates that businesses remain agile, continually assessing their technology strategies in light of ongoing advancements. Additionally, there’s the potential challenge of integrating AI into existing workflows. Small businesses may need expert guidance to ensure that AI solutions genuinely enhance their operations rather than complicate them. Therefore, careful planning will be essential to maximize the benefits of AI without overwhelming existing processes. Salesforce’s investment and the upcoming opportunities remind small business owners that the future is not only about surviving but thriving in an increasingly digital landscape. Engaging with platforms like Salesforce and taking advantage of educational resources can significantly impact a business’s trajectory as the market evolves. As the Dreamforce conference approaches, it will be interesting to see how this investment unfolds and what implications it has for small businesses in San Francisco and beyond. For a detailed overview of Salesforce’s plans and updates, visit the original post here. Image via Envato This article, "Salesforce to Invest $15 Billion in AI, Create 35,000 Jobs in San Francisco" was first published on Small Business Trends View the full article

Salesforce is making a significant commitment to the future of artificial intelligence (AI) and economic growth in San Francisco. With plans to invest $15 billion over the next five years, the company aims to establish the city as the global epicenter for AI innovation. This announcement comes ahead of the Dreamforce conference, which is set to bring nearly 50,000 attendees to the city and contribute an estimated $130 million in local revenue. Marc Benioff, Chair and CEO of Salesforce, expressed the company’s ambitions, stating, “San Francisco is a city of innovation, talent, and vision. This $15 billion investment reflects our deep commitment to our hometown — advancing AI innovation, creating jobs, and helping companies and our communities thrive.” The pledge will fund the development of an AI Incubator Hub, designed to support startups and companies in integrating AI into their operations. For small business owners, this investment presents opportunities and insights into practical applications of AI technology. The establishment of the AI Incubator Hub will provide resources and support for startups, potentially benefiting those looking to leverage AI for their operations. By tapping into this ecosystem, small businesses can gain access to cutting-edge technologies that enhance productivity and drive growth. Moreover, Salesforce aims to assist companies in transitioning to what they call “Agentic Enterprises.” This approach involves redesigning workflows, upskilling employees, and introducing new roles tailored to an AI-enhanced workplace. The introduction of Salesforce’s 4Rs playbook will help organizations adapt by encouraging them to reskill and redeploy talent effectively. Small business owners can utilize these frameworks to align their teams with future market demands, ultimately improving agility and responsiveness. Another practical aspect of Salesforce’s initiative is the free online learning platform, Trailhead, which has already helped over 5 million people develop their skills. The platform offers small businesses an accessible way to train staff in essential AI skills, preparing them for the evolving workplace landscape. Additionally, Salesforce’s Career Connect aims to match employees with the skills needed for newly created AI roles, thus streamlining the hiring process. In addition to economic benefits, Salesforce’s commitment extends to community support. The company operates on a 1-1-1 model, dedicating 1% of its equity, product, and employee time to local communities. This philanthropic approach has resulted in over $1 billion in contributions to the Bay Area, benefiting thousands of nonprofits. For small businesses, collaborating with Salesforce in community initiatives can bolster their local presence and enhance their corporate social responsibility strategies. While the prospects are promising, small business owners should consider potential challenges as they navigate this AI-infused landscape. Adaptation to new technologies may require an initial investment in training and resources, which could be a hurdle for businesses operating on tight budgets. Furthermore, the rapid pace of AI development necessitates that businesses remain agile, continually assessing their technology strategies in light of ongoing advancements. Additionally, there’s the potential challenge of integrating AI into existing workflows. Small businesses may need expert guidance to ensure that AI solutions genuinely enhance their operations rather than complicate them. Therefore, careful planning will be essential to maximize the benefits of AI without overwhelming existing processes. Salesforce’s investment and the upcoming opportunities remind small business owners that the future is not only about surviving but thriving in an increasingly digital landscape. Engaging with platforms like Salesforce and taking advantage of educational resources can significantly impact a business’s trajectory as the market evolves. As the Dreamforce conference approaches, it will be interesting to see how this investment unfolds and what implications it has for small businesses in San Francisco and beyond. For a detailed overview of Salesforce’s plans and updates, visit the original post here. Image via Envato This article, "Salesforce to Invest $15 Billion in AI, Create 35,000 Jobs in San Francisco" was first published on Small Business Trends View the full article

Prince Harry and his wife Meghan have joined prominent computer scientists, economists, artists, evangelical Christian leaders, and American conservative commentators Steve Bannon and Glenn Beck to call for a ban on AI “superintelligence” that threatens humanity. The letter, released Wednesday by a politically and geographically diverse group of public figures, is squarely aimed at tech giants like Google, OpenAI, and Meta Platforms that are racing each other to build a form of artificial intelligence designed to surpass humans at many tasks. The letter calls for a ban unless some conditions are met The 30-word statement says: “We call for a prohibition on the development of superintelligence, not lifted before there is broad scientific consensus that it will be done safely and controllably, and strong public buy-in.” In a preamble, the letter notes that AI tools may bring health and prosperity, but alongside those tools, “many leading AI companies have the stated goal of building superintelligence in the coming decade that can significantly outperform all humans on essentially all cognitive tasks. This has raised concerns, ranging from human economic obsolescence and disempowerment, losses of freedom, civil liberties, dignity, and control, to national security risks and even potential human extinction.” Who signed and what they’re saying about it Prince Harry added in a personal note that “the future of AI should serve humanity, not replace it. I believe the true test of progress will be not how fast we move, but how wisely we steer. There is no second chance.” Signing alongside the Duke of Sussex was his wife Meghan, the Duchess of Sussex. “This is not a ban or even a moratorium in the usual sense,” wrote another signatory, Stuart Russell, an AI pioneer and computer science professor at the University of California, Berkeley. “It’s simply a proposal to require adequate safety measures for a technology that, according to its developers, has a significant chance to cause human extinction. Is that too much to ask?” Also signing were AI pioneers Yoshua Bengio and Geoffrey Hinton, co-winners of the Turing Award, computer science’s top prize. Hinton also won a Nobel Prize in physics last year. Both have been vocal in bringing attention to the dangers of a technology they helped create. But the list also has some surprises, including Bannon and Beck, in an attempt by the letter’s organizers at the nonprofit Future of Life Institute to appeal to President Donald The President’s Make America Great Again movement even as The President’s White House staff has sought to loosen restrictions on AI development in the U.S. Also on the list are Apple co-founder Steve Wozniak; British billionaire Richard Branson; the former Chairman of the U.S. Joint Chiefs of Staff Mike Mullen, who served under Republican and Democratic administrations; and Democratic foreign policy expert Susan Rice, who was national security adviser to President Barack Obama. Former Irish President Mary Robinson and several British and European parliamentarians and former members of the U.S. Congress signed, as did actors Stephen Fry and Joseph Gordon-Levitt, and musician will.i.am, who has otherwise embraced AI in music creation. “Yeah, we want specific AI tools that can help cure diseases, strengthen national security, etc.,” wrote Gordon-Levitt, whose wife Tasha McCauley served on OpenAI’s board of directors before the upheaval that led to CEO Sam Altman’s temporary ouster in 2023. “But does AI also need to imitate humans, groom our kids, turn us all into slop junkies, and make zillions of dollars serving ads? Most people don’t want that.” Are worries about AI superintelligence also feeding AI hype? The letter is likely to provoke ongoing debates within the AI research community about the likelihood of superhuman AI, the technical paths to reach it, and how dangerous it could be. “In the past, it’s mostly been the nerds versus the nerds,” said Max Tegmark, president of the Future of Life Institute and a professor at the Massachusetts Institute of Technology. “I feel what we’re really seeing here is how the criticism has gone very mainstream.” Complicating the broader debates is that the same companies that are striving toward what some call superintelligence and others call artificial general intelligence, or AGI, are also sometimes inflating the capabilities of their products, which can make them more marketable and have contributed to concerns about an AI bubble. OpenAI was recently met with ridicule from mathematicians and AI scientists when its researcher claimed ChatGPT had figured out unsolved math problems — when what it really did was find and summarize what was already online. “There’s a ton of stuff that’s overhyped and you need to be careful as an investor, but that doesn’t change the fact that — zooming out — AI has gone much faster in the last four years than most people predicted,” Tegmark said. Tegmark’s group was also behind a March 2023 letter — still in the dawn of a commercial AI boom — that called on tech giants to pause the development of more powerful AI models temporarily. None of the major AI companies heeded that call. And the 2023 letter’s most prominent signatory, Elon Musk, was at the same time quietly founding his own AI startup to compete with those he wanted to take a 6-month pause. Asked if he reached out to Musk again this time, Tegmark said he wrote to the CEOs of all major AI developers in the U.S. but didn’t expect them to sign. “I really empathize for them, frankly, because they’re so stuck in this race to the bottom that they just feel an irresistible pressure to keep going and not get overtaken by the other guy,” Tegmark said. “I think that’s why it’s so important to stigmatize the race to superintelligence, to the point where the U.S. government just steps in.” Google, Meta, OpenAI, and Musk’s xAI didn’t immediately respond to requests for comment Wednesday. —Matt O’Brien, AP technology writer View the full article

Data shows that workers and bosses are already at war over where to work, with management demanding more days in the office and employees trying to buck these mandates. But according to a recent report, a new front has opened in the battle over workplace flexibility. It centers not on where employees work but when. When videoconferencing company Owl Labs surveyed 2,000 U.S. workers for its 2025 State of Hybrid Work report, almost half reported they did not have enough flexibility in regard to when they worked. What kind of flexibility were they hoping to get? Something that Owl Labs calls “microshifting.” You may know it simply as breaking up your day as you see fit, taking an hour or so to run an errand or recharge when you need and returning to your work whenever suits you best. Whether you use the latest business jargon for microshifting or not, it’s clear that it’s popular with employees. Sixty-five percent said they’d like to work this way, and 37 percent said they would turn down a job that did not provide flexible scheduling. But experts suggest workers should be careful what they wish for. A new term for an old phenomenon Microshifting might be the new buzzword, but the idea of working whenever suits you best isn’t new. It’s been on the rise since the pandemic exploded old expectations about how our workdays are organized. Back in 2022, Microsoft researchers looking at data on the use of the company’s products documented the rise of what they called the “triple-peak day.” Workers, the numbers showed, were most active on their computers before lunch and after lunch. That’s as you’d expect from a traditional office workday. But there was a new third spike in the usage data, too. Many of us were logging in during the quiet hours right before bed. The Microsoft researchers called this mass return to our laptops around 9 or 10 at night the triple-peak day. Owl Labs analysts would probably look at the same numbers and see it as evidence of microshifting in action. The problem with an undefined workday Just as previous research suggests that microshifting isn’t a new phenomenon, it also offers several reasons why workers might want to think carefully before they demand it as a formal policy from their organizations. The appeal of microshifting is obvious. We’ve all had a dentist appointment or kid’s soccer game we need to be at during traditional work hours. The ability to step out for these obligations and make them up another time makes the juggle massively easier. But making the workday amorphous and open-ended also comes with costs. A variety of pandemic-era data shows that when workers are offered more flexibility in where and when they work, their workdays tend to balloon. Yes, they have more control over their time. But they also tend to end up working more hours. Different studies came up with slightly different figures, but flexibility seems to have stretched the workday by an hour or two. In real life, asking your boss for the flexibility to run out for some errands often translates to giving them permission to urgently email you at 8:30 at night and expect a prompt reply. Does microshifting actually reduce stress? Not only can asking for microshifting embolden management to expect more after-hours responsiveness, but other research suggests it might not be as good for workers’ peace of mind as they expect. When Google asked workers to report whether they prefer to keep their work and home lives rigidly separate (they labeled these folks “segmentors”) or blend the two (“integrators”), the search giant discovered one approach was associated with higher life satisfaction. “We found that, regardless of preference, Segmentors were significantly happier with their well-being than Integrators. Additionally, Segmentors were more than twice as likely to be able to detach from work (when they wanted to),” Google reported. Interweaving work and life sounds appealing. But it can also lead to a blurring of boundaries that can lead not only to longer hours but also higher stress and less relaxation. Be careful what you ask for All of this isn’t to say that workers have no idea what’s good for them and they should welcome being basically chained to their desks from 9 to 5. Adults have complicated, busy lives and have every right to demand the flexibility to handle personal issues during work hours when they arise. That’s a matter of simple practicality and respect. But by turning an everyday level of understanding into a formal policy with a buzzy label, microshifting runs the risk of going a step further. It doesn’t just stretch the boundaries of the workday to accommodate real life. It threatens to dissolve them. That might sound good at first. But evidence suggests that saying the workday is whenever seems convenient can have unforeseen consequences for workers. If you can declare it’s easier for you to get something done at 11 p.m., why can’t your boss? Or, for that matter, your constantly-on-the-clock brain? It’s one thing to ask to step away for an hour here and there. It’s another to allow work to leak into every moment of your life. Before you advocate for microshifting, make sure that’s not what you’ll end up with. The opinions expressed here by Inc.com columnists are their own, not those of Inc.com. —Jessica Stillman This article originally appeared on Fast Company‘s sister publication, Inc. Inc. is the voice of the American entrepreneur. We inspire, inform, and document the most fascinating people in business: the risk-takers, the innovators, and the ultra-driven go-getters that represent the most dynamic force in the American economy. View the full article

While purchase volume is up 20% from last year, it was 5% lower than one week ago, although a 4% increase in refinance activity helped pick up the slack. View the full article

Forward contracts indicate a 12% decline for currency despite $40bn US support packageView the full article

Netflix's November lineup includes the long-awaited return of the hit sci-fi show Stranger Things—the first of three "volumes" that makes up the fifth and final season drops at 5 p.m. PT on Nov. 26. The show picks up a year after the events of the fourth installment, with the group attempting to find and kill their inter-dimensional antagonist Vecna, even as Hawkins falls under military quarantine. Expect all of the series regulars to return: Winona Ryder, David Harbour, Finn Wolfhard, Millie Bobby Brown, etc. Also returning in November is Squid Game: The Challenge (Nov. 4). The second season of the Emmy-nominated show brings 456 new contestants together to compete for a $4.56 million prize. Netflix also has a new adaptation of Mary Shelley's classic novel Frankenstein (Nov. 7), directed by Oscar-winner Guillermo del Toro and starring Oscar Isaac, Jacob Elordi, and Mia Goth. Clare Danes and Matthew Rhys star in a new thriller miniseries The Beast in Me (Nov. 17), executive produced by Jodie Foster and Conan O'Brien. A highlight of the documentary slate is Being Eddie (Nov. 12) about the life, work, and range of Eddie Murphy. The film, directed by Oscar winner Angus Wall, includes appearances from comedy legends like Dave Chappelle, Tracee Ellis Ross, Jamie Foxx, Jerry Seinfeld, and Reginald Hudlin. Finally, Netflix is dropping a whole lot of holiday content ranging from original films like A Merry Little Ex-Mas (Nov. 12) starring Alicia Silverstone to new seasons of seasonally themed cooking competitions like The Great British Baking Show: Holidays (Nov. 20) and Is It Cake? Holiday (Nov. 25). Here's everything coming to Netflix in November, and everything that's leaving. What's coming to Netflix in November 2025Available November 1A Very Vintage Christmas Ace Ventura: Pet Detective Ace Ventura: When Nature Calls Baby Driver Back to the Future Back to the Future Part II Back to the Future Part III Broadchurch: Season 1 Broadchurch: Season 2 Broadchurch: Season 3 Charlie's Angels Crazy Rich Asians Dear Santa Doctor Sleep Don't Worry Darling Dr. Dolittle Dr. Dolittle 2 Elvis Frances Ha Game Night Happy Christmas The Hangover The Hangover: Part II The Hangover: Part III I Know What You Did Last Summer In the Heights Isn't It Romantic Judas and the Black Messiah Just Mercy The LEGO Movie 2: The Second Part Life of the Party The Little Things Merry Liddle Christmas The Nun II Ocean's 8 Paddington 2 The Patriot Ready Player One Tenet This Is the End Tyler Perry's A Madea Christmas The Way Back Wonka Available November 2King Richard The Outfit Available November 3Dr. Seuss's The Sneetches—Netflix Family In Waves and War—Netflix Documentary Available November 4Leanne Morgan: Unspeakable Things—Netflix Comedy Special Minx: Seasons 1-2 Squid Game: The Challenge: Season 2—Netflix Series Available November 5Election Heweliusz—Netflix Series Just Alice—Netflix Series Available November 6The Bad Guys: Breaking In—Netflix Family Bride Wars Death by Lightning—Netflix Series The Vince Staples Show: Season 2—Netflix Series Available November 7A Holiday Engagement As You Stood By—Netflix Series Baramulla Christmas in the Heartland Frankenstein—Netflix Film Groom & Two Brides—Netflix Film Labyrinth Mango—Netflix Film My Dad's Christmas Date Available November 8Countdown: Jake vs. Tank—Netflix Series The Emoji Movie Available November 10MARINES—Netflix Documentary Sesame Street: Volume 1—Netflix Family Available November 11Ghosting: The Spirit of Christmas No Sleep 'Til Christmas Same Time, Next Christmas Available November 12A Merry Little Ex-Mas—Netflix Film Being Eddie—Netflix Documentary Dynamite Kiss—Netflix Series Eloá the Hostage: Live on TV—Netflix Documentary Mrs Playmen—Netflix Series Selling The OC: Season 4—Netflix Series Available November 13The Beast in Me—Netflix Series Delhi Crime: Season 3—Netflix Series Had I Not Seen the Sun: Part 1—Netflix Series Koati: Season 1 Last Samurai Standing—Netflix Series Moulin Rouge! The Sandlot Tee Yai: Born To Be Bad—Netflix Film Unicorn Academy: Chapter 4 Available November 14The Crystal Cuckoo—Netflix Series In Your Dreams—Netflix Family Jake Paul vs. Tank Davis—Netflix Live Event Lefter: The Story of The Ordinarius—Netflix Film NOUVELLE VAGUE—Netflix Film Available November 15A Royal Date for Christmas A Sprinkle of Christmas A Vineyard Christmas Becoming Santa Christmas Casanova Everybody's Fine Just Like a Christmas Movie Meet Me at the Christmas Train Parade Royally Yours, This Christmas Available November 17Blue Beetle Gabby's Dollhouse: Season 12—Netflix Family Selena y Los Dinos—Netflix Documentary Zodiac Available November 18Gerry Dee: Funny You Should Say That—Netflix Comedy Special Available November 19The Carman Family Deaths—Netflix Documentary Champagne Problems—Netflix Film Envious: Season 3—Netflix Series The Son of a Thousand Men—Netflix Film Available November 20A Man on the Inside: Season 2—Netflix Series The Follies—Netflix Film The Great British Baking Show: Holidays: Season 8—Netflix Series Jurassic World: Chaos Theory: Season 4—Netflix Family Available November 21Marry Christmas Mistletoe Mixup ONE SHOT with Ed Sheeran—Netflix Film Train Dreams—Netflix Film Available November 24Missing: Dead or Alive?: Season 2—Netflix Documentary Santa Bootcamp Available November 25Is It Cake? Holiday: Season 2—Netflix Series Available November 26Jingle Bell Heist—Netflix Film Stranger Things 5: Volume 1—Netflix Series Available November 27Aquaman and the Lost Kingdom Available November 28Left-Handed Girl—Netflix Film The Stringer: The Man Who Took The Photo—Netflix Documentary What's leaving Netflix in November 2025Leaving November 147 Meters Down 47 Meters Down: Uncaged Blow Charlie and the Chocolate Factory Despicable Me Despicable Me 2 Eat Pray Love The Fast and the Furious 2 Fast 2 Furious The Fast and the Furious: Tokyo Drift Fast Five Fast & Furious 6 Furious 7 Fast & Furious Presents: Hobbs & Shaw Ferris Bueller's Day Off Happy Gilmore Horrible Bosses Jurassic Park Jurassic Park III Minions Ride Along Ride Along 2 She's All That Sherlock Holmes Sherlock Holmes: A Game of Shadows Shrek Shrek 2 Shrek Forever After Shrek the Third Six Feet Under: Seasons 1-5 Starship Troopers The Lost World: Jurassic Park Thirteen Total Recall Varsity Blues Weird Science Wet Hot American Summer Willy Wonka & the Chocolate Factory Leaving November 6Beetlejuice Beetlejuice Reba: Seasons 1-6 Leaving November 8A Star Is Born Leaving November 13Archer: Seasons 1-13 Leaving November 14Madame Web Smile Leaving November 15A.P. Bio: Seasons 1-4 First Wives Club: Seasons 1-3 Jaws Jaws 2 Jaws 3 Jaws: The Revenge Leaving November 16Mamma Mia! Leaving November 17Trolls: The Beat Goes On!: Seasons 1-8 Leaving November 20Shahs of Sunset: Seasons 3-4 Leaving November 22San Andreas View the full article

The Department of Justice has filed a motion opposing the Consumer Financial Protection Bureau employee union's appeal of an August DC Circuit ruling allowing the administration to fire up to 90% of the agency's workforce. View the full article

Japan’s exports grew 4.2% in September, according to government data Wednesday, on robust shipments to Asia that offset a decline in exports to the U.S., which were impacted by President Donald The President’s tariffs. Japan’s exports to Asia jumped 9.2% last month compared to the same period a year earlier, according to Japanese Ministry of Finance data. Exports to the U.S. dropped 13.3%, marking the sixth straight month of on-year declines, while those to China surged 5.8% compared to last year. Auto shipments to the U.S. dropped 24.2% in September. Automakers like Toyota Motor Corp. are pillars of Japan’s economy. Japan’s imports edged up 3.3% in September overall, growing 6% in Asia, including a 9.8% rise in imports from China. The findings come a day after Sanae Takaichi was chosen in a parliamentary vote as the nation’s prime minister, becoming the first woman to lead Japan. She is known for nationalist-leaning conservative views but is also seen as a proponent of bigger public spending, which has sent share prices generally rising in Tokyo in recent sessions. Takaichi has also promised higher wages, as well as looser monetary policy, which would favor a weak Japanese yen. That would be a boon for the nation’s giant exporters by raising the value of overseas earnings when converted into yen. Takaichi faces an uphill battle in realizing her policies because the ruling Liberal Democratic Party, even with coalition partners, does not have a majority in either house of parliament. Her own party remains divided. The President, who is expected to visit Japan later this month to meet with Takaichi, announced a trade framework with Japan in July that placed a 15% tax on Japanese goods. At that time, Japan promised to invest $550 billion into the U.S. and open its economy more to American automobiles and rice. The 15% tax on imported Japanese goods was a significant drop from the 25% rate that The President had said earlier. Yuri Kageyama is on Threads: https://www.threads.com/@yurikageyama —Yuri Kageyama, AP Business Writer View the full article

As a rule of thumb, if you receive an unsolicited text, especially one claiming to include a security code, it's likely part of a phishing scheme. Such is the case with a recent spate of unprompted texts purporting to be from the crypto wallet service Coinbase. If you receive such a message, even if you have a Coinbase account, delete it. Someone is likely trying to scam you. Coinbase isn't texting you Here's how the scam works: You receive an unsolicited text message that reads "Your Coinbase withdrawal code is..." followed by a six-digit number. The message continues: "Please do not share this code with anyone. If you have no requested this, please call:" followed by a phone number and a reference number. On the surface, this seems like a fairly standard two-factor authentication (2FA) code. Most companies include a similar warning in their messages when sending along your code, as hackers really want you to give them those digits. In many cases, a 2FA code the only thing standing between them and your account, so companies want to ensure you don't hand yours over to someone else. Unfortunately, this text is an example of the opposite: a scammer impersonating the language of a legitimate company in order to gain your trust. The hope on the scammer's part is that you receive this text and assume that it's real, but worry, because you know you didn't request a 2FA code. Since you now trust that the message really is from Coinbase, you might turn to the contact number conveniently included with the message to follow up. Hey, they've even attached a reference number, so the "Coinbase rep" you talk to can track your issue. How considerate. In reality, this is one big scam. If you called the number, the scammer will likely continue the charade, perhaps by assuring you that they'll help secure your account. My guess is that the scammer would ask you to "verify" your Coinbase login credentials, which they would enter on their end, triggering the legitimate 2FA process. Once you receive that code, the scammer might ask you to tell them what it is as part of verification process. But once they have that code, they can log into your account for real, change the password, and lock you out. Bye bye crypto. If you're a Coinbase user, this definitely seems concerning, but don't worry too much: I've been getting these scam texts myself, and I don't have a Coinbase account. While scammers might be targeting Coinbase users who have had their information leaked in data breaches, it's more likely they're simply sending these scam texts to leaked phone numbers en masse. They'll likely snag some anxious Coinbase users in their net, but I'm sure they'd happy "chat with" anyone who doesn't have a Coinbase account who happens to call, too. "Oh, you don't have a Coinbase account? No problem, we'll get this cleared up for you. Can you just confirm your Social Security number for us, so we can make sure you're really not in our system?" What to do when you get a suspicious textsIt can be tempting to respond to these texts once you know they are scams, especially when the goal is to simply waste the scammer's time. But as fun as that can be, my advice is to ignore these texts whenever you receive them. While the immediate risks are diminished once you know the "rep" is really malicious, responding to these texts lets the scammer know your number is active, and, in response, they might file it away for a future scam attempt. Scammers can also be clever. If you're not careful, you might give away more information than you realize while you're "messing" with them. Part of a phishing scheme is establishing a rapport: The scammer wants to lull you into a false sense of security so you give them personal details that might help them steal your info or break into accounts. The best thing you can do is to delete these texts whenever you receive them. If your messaging app of choice gives you the option to report the text as spam, all the better. View the full article