Crocs’s new Marimekko collab will bring some whimsy to your shoe rack

Crocs have taken a lot of forms over the years. From collaborating with Balenciaga to send 10 inch platform clogs down the runway to collaborating with Taco Bell to make a sold-out Mellow Slide together, Crocs is no stranger to whimsy.

Now, Cros is partnering with the happy-go-lucky Finnish design house Marimekko to produce a line of shoes that feature the brand’s signature prints. “Marimekko and Crocs both have a very similar brand philosophy to bring joy, positive energy and playfulness to the world,” says Rebekka Bay, Marimekko’s Creative Director. “Our lifelong mission at Marimekko is to bring joy and color to people’s everyday lives, and collaborations with global brands such as Crocs are one of the ways in which we can execute this mission.”

Marimekko is a brand known for its bold colors and patterns adorning clothing, home furnishings, accessories, and bags. Over its almost 74-year-long history, Marimekko has developed an impressive library of over 3,500 print designs. “I feel that in order for us to look forward, we also need to look back, so we are especially focused on the ways that we can reflect on our rich heritage whilst creating something forward-thinking,” says Bay.

Starting from April 23, Crocs classic clogs and sandals will don Marimekko’s iconic Unikko print, which traces its origins back 60 years. For this collaboration, Marimekko wanted to explore new ways to interpret the flower design, from playing with the sizes to reducing it to just the pattern’s outlines. 

“What was cemented during that process is that Unikko is an extremely strong print that can be applied into different forms or onto different surfaces and it is still recognizably Unikko” says Bay. “That is why it was also the perfect pattern for this collaboration: it brings as much joy as a larger black and white print as it does as a very small multicolored print.”

The Marimekko x Crocs collection will also include socks, a 5-pack of Jibbitz charms, and the first ever printed tote bag released by Crocs. “Our partnership with Marimekko highlights the shared values that define both of our brands— bold self-expression, unwavering authenticity, and unapologetic individuality,” said Matias Infante, Vice President of Global Marketing at Crocs.

You can find the collection for a limited amount of time on the Crocs website, at select Crocs stores, and wholesale locations.

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