This Apple Watch Series 10 Is at Its Lowest Price Right Now

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If you’ve been waiting for the right time to upgrade your Apple Watch, the Series 10 has quietly become one of the best-value picks around. It launched in September and has already dropped to $299 on Amazon—that’s $100 off the $399 sticker price.

Apple Watch Series 10 GPS 42mm Smartwatch (Rose Gold, Plum Sports Loop)

$299.00 at Amazon /images/amazon-prime.svg

$399.00 Save $100.00

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$299.00 at Amazon /images/amazon-prime.svg

$399.00 Save $100.00

This deal is for the 42mm GPS model with a Rose Gold Aluminum case and Plum Sport Loop, and according to price trackers, it’s the lowest price it's hit so far. This is likely the Apple Watch sweet spot for most users, especially those still hanging onto an older SE model. And while it still shares some DNA with the Series 9, there are enough subtle upgrades to make it a solid step up. This Lifehacker review even called it the best Apple Watch for most people, which checks out considering how many core features it brings without fully diving into the Ultra pricing zone. Learn more about how it stacks up against other flagship smartwatches in our comparison post here.

You’re getting a thinner design and a slightly larger OLED display, which might not sound like a game changer—but does make everything feel roomier and more responsive. Apple also improved audio playback, so now you can actually listen to Spotify or podcasts straight from the watch’s speakers (no AirPods needed in a pinch). The updated sleep tracking also got smarter, with the watch nudging you if it notices signs of sleep apnea. That’s something you didn’t get before unless you were splurging on the Apple Watch Ultra. Same with the new depth and water temperature sensors—they now auto-activate underwater, a nice addition for swimmers or divers, notes this PCMag review. The Vitals app with Watch OS 11 gives you an energy score, too, which is basically a daily report card for your body based on multiple health metrics.

That said, it’s not perfect. The blood oxygen sensor still hasn’t made a return, which might be a letdown for folks who used it regularly on older models. Battery life stays in the 18–36 hour range, depending on how many features you have running. It’s good enough for a day or so, but it’s not exactly a multi-day performer. Still, the Series 10 earned PCMag’s Editor’s Choice and their Best Apple Smartwatch of the Year 2024 award, which says something. If you’re not chasing Ultra-level features but want something smarter, faster, and more capable than the SE, this is worth considering, especially now that it’s hit its lowest price.

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