Adobe’s most expensive subscription tier is about to get even more expensive

Adobe will be giving its priciest subscription tier an AI-first rebrand—and adding an even higher price tag.

Adobe’s Creative Cloud All Apps subscription, which includes access to more than 20 Adobe apps, will soon be known as “Creative Cloud Pro,” the company announced last week. The renamed subscription plan will give users expanded access to Adobe’s AI-powered tools and apps, but for a price: For subscribers on an annual plan, the cost will increase from $59.99 to $69.99 monthly, or from $659.88 to $779.99 annually.

Beginning on June 17th, any members of Creative Cloud All Apps will be automatically opted into Creative Cloud Pro. According to Adobe’s announcement of the plan, Creative Cloud Pro pricing will be effective at your next renewal on or after June 17. Currently, these changes are only rolling out in North America.

This follows better-than-expected first quarter 2025 financial results for the software company, which reported a record revenue of $5.71 billion, equal to 10% year-over-year growth. Still, Adobe’s shares dropped after the report, as several experts and investors noted concerns that the company might be falling behind competitors with its AI efforts.

Creative Cloud Pro appears to be the next step for Adobe to monetize its newly robust suite of AI tools by making them a mandatory investment for the company’s most dedicated users, even as it rolls out “made without generative AI” image labels. Here’s what to know about the new plan.

What’s new on Creative Cloud Pro?

To start, Creative Cloud Pro comes with all of the features that were included under the Creative All Apps umbrella. The plan includes a portfolio of more than 30,000 fonts, unlimited Creative Cloud libraries, millions of stock photos and videos, and 100GB of cloud storage.

In addition to these perks, the upgraded plan will include several new AI features. First, users will gain unlimited access to “standard generative tools” like Photoshop’s Generative Fill, which can essentially “deep fake” anything within a composition, and Lightroom’s Generative Remove, which eliminates unwanted details in a photo. Creative Cloud Pro users will also have 4,000 monthly credits to use for Adobe’s class of “premium generative features,” like Premiere Pro’s Generative Extend, which uses AI to add frames to the beginning or end of any video.

The rebranded subscription also includes the most recent Firefly app, which Adobe bills as its “one-stop shop for exploration and ideation with creative AI.” The app comes with Adobe’s new text-to-image generator Image Model 4, as well as its Firefly Video Model, which first entered public beta last month. Another feature called Firefly Boards allows teams to do some Pinterest-style moodboard brainstorming. 

For any Creative Cloud Pro users who have a different AI model of choice, they can also choose to import Google Imagen 3 and Veo 2, OpenAI image generation, or Flux 1.1 Pro into Firefly. More details on Creative Cloud Pro features are available here.

How much will it cost for different kinds of users?

Prices are set to rise across the board for all kinds of Creative Cloud All Apps users. 

For rolling subscribers (those not on an annual plan), prices will rise from $89.99 to $104.99. For teams, prices will jump from $89.99 to $99.99 per month. And for student and teacher plans, renewal prices are set to increase from $34.99 to $39.99 monthly.

What if I don’t want to join this new plan?

If you’re a current Creative Cloud All Apps user but don’t want to be automatically shuffled into Creative Cloud Pro, Adobe has created another subscription tier called “Creative Cloud Standard.” This tier is the same price as the former Creative Cloud All Apps ($54.99/month for annual users), but it comes with a bit less value. 

Whereas All Apps included 1,000 monthly credits for the aforementioned standard generative features, Creative Cloud Standard only includes 25 credits. It also limits access to premium features on mobile and web apps, and, of course, does not include premium generative features or Firefly. 

While Adobe’s webpage states that Creative Cloud Standard is “only available to existing customers,” an Adobe spokesperson clarified that new users can actually join this tier by contacting customer support. It’s a trade-off that essentially means you’ll be paying the same amount for a subscription with fewer bonuses, but it might be the option that makes the most sense for users who have no interest in Adobe’s AI features.

On Reddit, plenty of users have already expressed displeasure with the new plan. It’s easy to see why. Adobe is automatically upgrading subscriptions to the more expensive Creative Cloud Pro tier, a UX pattern that makes it less likely for users to opt-out than if they had to make an active choice and tick a subscribe box, for instance.

Both this and the Creative Cloud Standard journey for new users could be seen as dark patterns, which are UX pathways that manipulate users into taking actions that they may not have intended but are in the business interests of the company. The U.S. sued Adobe over its hard-to-cancel subscriptions last year.

The goal of the auto upgrade, in combination with the decreased appeal of the Creative Cloud Standard tier due to its reduced features, seems to be to draw more daily active users into the company’s existing AI products. That’d be in close keeping with its recent focus on monetizing gen AI tools following its last earnings report, anyway, which was plagued with fears that Adobe isn’t staying ahead in the AI race.

An Adobe spokesperson declined to comment on the reasoning behind the subscription tier rebrand and whether users will be personally notified before the change takes place.

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