All the New Google I/O Features You Can Try Right Now

Google I/O 2025 was chock full of announcements. The problem is, Google isn't always clear about which features are new, which have already been released, and which are coming out in the future.

While there are plenty of features to look out for on the horizon, and a number still that you've been able to use for some time, there are brand new features Google rolled out immediately after announcing them. Here are all the Google I/O features you can check out right now—though some do require you to pay.

Imagen 4

Credit: Google

Google's latest AI image generation model, Imagen 4, is available today. Google was sparse on too many specific upgrades with this new model, but says that Imagen is faster, and now capable of images up to 2K resolution with additional aspect ratios.

The change the company focused most on is typography: Google says Imagen 4 can generate text without any of the usual AI errors you associate with AI image generators. On top of that, the model can incorporate different art styles and design choices, depending on the context of the prompt. You can see that in the image above, which uses a pixelated design for the text to match the 8-bit comic strip look.

You can try the latest Imagen model in the Gemini app, Whisk, Vertex AI, and through Workspace apps like Slides, Vids, and Docs.

AI Mode

Credit: Lifehacker

AI Mode essentially turns Search into a Gemini chat: It allows you to ask more complicated and multi-step questions. Google then uses a "query fan-out" technique to scan the web for relevant links and generate a complete answer from those results. I haven't dived too deep into this feature, but it does largely work as advertised—I'm just not sure if that's all that much more useful than searching through links myself.

Google has been testing AI Mode since March, but now it's available to everyone in the U.S. If you want to use it, you should see the new AI Mode option on the right side of the search bar on Google's homepage.

"Try it on"

Credit: Google

Shopping online is so much more convenient than going in-person, in all ways but one: You can't try on any of the clothes ahead of time. Once they arrive, you try them on, and if they don't fit, or you don't like the look, back to the store they go.

Google wants to eliminate (or, at least, greatly cut down on) this from happening. Its new "try it on" feature scans an image you provide of yourself to get an understanding of your body. Then, when you're browsing for new clothes online, you can choose to "try it on," and Google's AI will generate an image of you wearing the article of clothing.

It's an interesting concept, but also a bit creepy. I personally do not want Google analyzing images of myself so that it can more accurately map different types of clothes on me. Personally, I'd rather run the risk of making a return. But if you want to give it a go, you can try the experimental feature in Google Labs today.

Jules

Jules is Google's "asynchronous, agentic coding assistant." According to Google, the assistant clones your codebase into a secure Google Cloud virtual machine, so that it can execute tasks like writing tests, building features, generating audio changelogs, fixing bugs, and bumping dependency versions.

The assistant works in the background and doesn't use your code for training, which is a bit refreshing from a company like Google. I'm not a coder, so I can't say for sure whether Jules seems useful. But if you are a coder, you can test it for yourself. As of today, Jules is available as a free public beta for anyone who wants to try it out—though Google says usage limits apply, and that they will charge for different Jules plans once the "platform matures."

Speech translation in Google Meet

Credit: Google

If you're a Google Workspace subscriber, this next feature is pretty great. As shown off during the I/O keynote, Google Meet now has live speech translation. Here's how it works: Let's say you're talking to someone on a Google Meet call who speaks Spanish, but you only speak English. You'll hear the other caller speak in Spanish for a moment or two, before an AI voice dubs over them with the translation in English. They'll receive the opposite on their end after you start speaking.

Google is working on adding more languages in the coming weeks.

Google AI Ultra subscription

Credit: Google

There's a new subscription in town, though it's not for the faint of heart. Google announced a new "AI Ultra" subscription at I/O yesterday, that costs a whopping $250 per month.

That extraordinary price tag comes with some major AI features: You get access to the highest limits for all of Google's AI models, including Gemini 2.5 Deep Think, Veo 3, and Project Mariner. It also comes with 30TB of cloud storage, and, amusingly, a YouTube Premium subscription.

You really have to be a big believer in AI to drop upwards of $3,000 a year on this subscription. If you have a budding curiosity for AI, perhaps Google's "AI Pro" plan is more your speed—this is the new name for Google's AI Premium subscription, and comes with the same perks, plus now access to Flow (which I'll cover below).

Veo

Veo 3 is Google's latest AI video model. Unlike Imagen 4, however, it's only available to AI Ultra subscribers. If you're not comfortable with spending $250 a month on Google's services, you'll have to stick with Veo 2.

Google says Veo 3 is better at real-world physics than Veo 2 and can handle realistic lip-syncing. You can see that in the clip above, which shows an "old sailor" reciting a poem. His lips do indeed match the speech, and the video is crisp with elements of realism. I personally don't think it looks "real," and it still has plenty of tells that it's an AI video, but there's no doubt we are entering some dangerous waters with AI video.

AI Pro subscribers with access to Veo 2 have some new video model capabilities, as well, however. You now have camera controls to dictate how you want shots to look; options for adjusting the aspect ratio of the clip; tools to add or remove objects from a scene; and controls to "outpaint," or to add on to the scene of a clip.

Flow

Google didn't just upgrade its AI video model: It also released an AI video editor, called Flow.

Flow lets you generate videos using Veo 2 and Veo 3, but it also lets you cut together those clips on a timeline and control the camera movements of your clips. You can use Imagen to generate an element you want to add to a scene, then ask Veo to generate a clip with that element in it.

I'm sure AI film enthusiasts are going to love this, but I remain skeptical. I could see this being a useful tool for story boarding ideas, but for creating real content? I know I don't want to watch full shows or movies generated by AI. Maybe the odd Instagram video gets a chuckle out of me, but I don't think Reels are Google's end goal here.

Flow is available for both AI Pro and AI Ultra subscribers. If you have AI Pro, you can access Veo 2, but AI Ultra subscribers can choose between Veo 2 and Veo 3.

Gemini in Chrome

Credit: Google

AI Pro and AI Ultra subscribers now have access to Gemini in Google Chrome, which appears in the toolbar of your browser window. You can ask the assistant to summarize a web page, as well as inquire about elements of that web page. There are plans for agentic features in the future, so Gemini could check out websites for you, but, for now, you're really limited to two functions.

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