‘I had no clue what I was doing’: Jennifer Meyer on how pushing through uncertainty leads to creativity

Jennifer Meyer always knew she wanted to work in fashion. It probably comes, she says, from the hours she spent in her grandmother’s Santa Monica, California, apartment, playing with art supplies, and the small kiln her grandmother kept on the kitchen counter. “She did a lot of enameling,” says Meyer, an LA-based jewelry designer. “She had all of these colors and plaques to put things on; wiring. I would design things with her for fun; I have this love of design from her.” 

Still, as the daughter of an entertainment executive, Meyer didn’t really have a road map for a career in design. She completed her education on the East Coast, studying child and family psychology, and landed her first job in magazines, which she ultimately parlayed to PR jobs at Giorgio Armani and Ralph Lauren. “I wanted to start my own thing,” says Meyer. “I had this idea for jewelry, but I had no idea how to do it.” 

In 2005, Meyer made some basic sketches—her first a riff on a leaf design—and began knocking on doors, armed with equal parts curiosity and tenacity. So began the launch of her line, Jennifer Meyer Jewelry. Now, 20 years later, Meyer describes herself as self-taught. She’s leveraged her love of the natural world and her instincts for a simple, unfussy aesthetic to guide a business that’s become as popular with Jennifer Aniston and Meghan Markle as millennials and suburban fortysomethings. 

If the door said jeweler, I knocked on it. I knew nothing. It was trial and error. I had a bad sketch of a leaf on paper. I had no clue what I was doing—which, by the way, as I look back was the best way to learn. I made a few pieces, and that’s how I understood what I was doing.  

There is a Star Wars quote, “Do or do not; there is no try.” I started in 2005. My boyfriend at the time, who became my husband, said, “What do you want to do?” I said, ”I don’t know.” He said, “That’s a lie; Everybody wants a thing and we’re embarrassed to say it. You think you’re too old, or too young. What do you want to do? Act? Write? Work for NASA? It can be anything.” He said, “You have to say it out loud.” I said, “I want to design jewelry. I don’t know how to do it.”  

When I started, I was doing everything from designing to FedEx. I was alone, and I did it all. I have such an amazing group of people I work with now. Now it’s shorthand: We can have one quick conversation and say, “Hey do you remember the leaf with the baguette diamonds?” 

I like when things feel organized. When I walk into a room and I know where everything is . . . organization is inspiring to me. 

As a business owner, I’m available 24/7. I don’t care what time you text me, I don’t care what time you call or email me. If it’s 11 p.m. on a Saturday and you work with me and you said, “Jen, do you have five minutes?” I have five minutes. Unless I’m sound asleep, other than that I am available. I do, though, [I] still think it’s important to set boundaries to make you feel good, but I don’t have a boundary with my time. 

I love a reminder. When someone says, “Just bumping this to the top of your emails. Or, hey, making sure you did this.” You cannot bug me. It is the greatest feeling in the world. Bother me until it’s finished. 

I always get up by 7 a.m. I always make sure my kids are fed and out the door. They drive now, which is such a weird thing. I love to work out and I go to bed thinking about my coffee. I drink decaf. I used to have really bad panic attacks. They were debilitating. If I’m drinking caffeine first thing, that’s not good for anybody.

I always have a book with me. Everything is written down. I have to write it down and I have to take a highlighter to it. That is it for me. That’s how I do things. When people have notes on their phones, it gives me hives. 

Being creative is throwing it all out there, making mistakes and making it your own. How many times have you looked at something and thought, “I would never wear that, what is that? No.” And then, somehow six months later you’re around it enough and you see that woman whose aesthetic you love and you’re like, “I get it now.” 

Hard work pays off. You have got to develop those relationships; you have to sit with people and get to know their wives and children and husbands. You have to get in there and spend the time and energy and the focus and you have to develop the same aesthetic, which is really challenging. Everyone has their own idea of how things should be made. It’s a lot of working together and explaining yourself and being clear. You talk about boundaries. Those that are the boundaries that are important. Clarity is kindness.

I grew up going to art galleries with my dad. He loved going to galleries. I remember I was like 8 years old and he bought this art and it was on our wall. It was literally a green and blue triangle—nothing else. Half was blue and half was green. I remember saying to him, “What is that? I could have done that.” He looked at me and said, “But you didn’t.” It never left my head. That artist did it and thought of it and created it. It was easy for me to have a 10-minute opinion, but I didn’t do it. I was like, “He’s damn right.”

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