Everything You Need to Know About October Prime Day

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Amazon's Prime Day 2025 sale was its biggest ever, stretching for four days this past July—but the company is not done with your wallet yet. The fall version of the mega-sale, known as Prime Big Deal Days, is just around the corner.

Here is everything you need to know to prepare for the fall's biggest sale (at least until Black Friday rolls around.

What is Prime Big Deal Days?

You can think of Prime Big Deal Days as fall's answer to Prime Day. It's a two-day sale with deals in virtually every category you can think of. While Prime Day is the bigger sale of the two, Prime Big Deal Days has grown substantially since its first iteration back in 2022.

When is Prime Big Deal Days this year?

Amazon announced Prime Big Deals Days 2025 will take place from Oct. 7–Oct. 8. This is the fourth year for Amazon's fall Prime Day sale.

Do you need to be a Prime Member to shop during Prime Big Deal Days?

Yes, you will need to be a Prime Member to shop the exclusive sales during Amazon's Prime Big Deal Days. Prime membership starts at $14.99 per month. While only you can decide if buying a yearly Prime membership is worth it for you, remember you can always sign up and then cancel your Prime membership once the sale is over: Amazon offers a free 30-day trial, so you can shop both days of the event (and even get some early Black Friday deals) before canceling without being charged. Here's how to sign up for a Prime account.

What sales you can expect during Prime Big Deal Days

Prime Day happens in the summer, when you're more likely to see deals on outdoorsy stuff, like gardening equipment, grills, and hot tubs, in addition to the usual tech and Amazon device deals. Since Prime Big Deal Days happens in the fall, you're likely to see more deals on gaming and indoor gym equipment. Amazon has already announced some categories that will be on sale, including: Home, apparel, toys, beauty, electronics, groceries, and household essentials. Some brands you can expect are: LEGO, Fisher-Price, MAGNA-TILES, Tonies, Samsung, LG, Sonos, Lancôme, National Tree Company, KitchenAid, and Beats devices.

Early Prime Big Deal Days deals will be live earlier

As is usually the case, Amazon will kick off their sales with some early deals in the leadup up to the main event. While they haven't kicked off yet, we will be covering as soon as they do. Make sure to follow our coverage to stay on top of the best deals.

The competition also offer sales

You can expect major retailers to have their own competitive sales like they've done in the past years, the big ones being Best Buy, Target, and Walmart. I'll be updating this post as those sales are officially announced.

Some tips for a successful Prime Big Deal Days

If this will be your first October Prime Day, there are some basic things you need to know about Amazon sales:

• You can share your Prime membership with family members even if they don't live with you

• You can set price alerts for products you want and your Alexa devices can notify you when they go on sale

• There are usually some "Invite-Only" deals that you can sign up for

• There are tools you can use to see if the deal you're looking at is good or not.

But if you only take one bit of advice for shopping on Prime Big Deal Days, let it be this one: Don't buy anything you weren't going to buy anyway. A good way to make sure you do this is by making a list of the products you do want, and only having eyes for those.

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