The memeification of Sora 2

OpenAI unleashed Sora 2 last month, the final boss of slop machines (at least for now). 

The social app draws entirely from artificial intelligence: Instead of sharing photos and videos of themselves, users can opt in for “cameos” and create fake clips that depict themselves or their friends in any scenario imaginable. 

It’s mostly being used to make viral meme content and the type of short-form videos you’d scroll past on TikTok, albeit with deepfakes. Sora doesn’t allow you to make videos of other living people (dead celebrities and SpongeBob SquarePants characters are fair game) unless given express permission. 

As one user put it: “Digital Taxidermy is the craziest yet most accurate description of the AI slop videos of people who’ve passed away.”

“OpenAI in 2021: “we want to cure brain cancer,” another X post read, responding to the announcement. “OpenAI in 2025: “we’re becoming brain cancer.”

Upon the app’s release, one of the first breakout stars was none other than CEO Sam Altman. “You either die a hero or build Sora 2 and become meme material,” an X post read with an AI generated Altman posing as a K-Pop star, wearing a crop top and dark nail varnish. 

Another X user used Sora to make an AI video of Altman wearing baggy clothes and outfit and thick gold chains, rapping about his company’s success. “Sam Altman dressed like a 2000s rapper is rapping about how Sora is bankrupting all other AI video companies, ending every line with ‘what happened to that boy, brrr,” they posted. 

Responding to the influx of memes, Altman wrote on X, “it is way less strange to watch a feed full of memes of yourself than I thought it would be. Not sure what to make of this.”

In another popular Sora 2 deepfake, Altman is busted stealing GPUs from Target. Luiza Jarovsky wrote: “It is AS IF they are encouraging people to create fake videos of people committing crimes, being humiliated, or in all sorts of embarrassing situations.” She added. “The AI-powered ‘deepfakezation’ of the internet is here and it will not be beautiful.”

Just days after launch, journalist Taylor Lorenz also announced that a “psychotic stalker” was already using Sora 2 to make deepfake videos of her. “It is scary to think what AI is doing to feed my stalker’s delusions,” Lorenz wrote. 

Others however, are embracing the slop life. “Bob Ross vibe coding was the AI slop I never knew I needed in my life,” one post read. 

Another big meme on Sora is making it appear as if Jake Paul is coming out the closet or give makeup tutorials. 

Paul himself appears to be in on the joke. “I’ve had it with the AI stuff,” he said in a Wednesday video. “It’s affecting my relationships, businesses. It’s really affecting things, and people really need to get a life,” he added, all the while dabbing foundation on his face. 

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