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This Early Black Friday Deal Takes $40 Off My Favorite Aura Digital Picture Frame

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We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication.

Black Friday sales officially start Friday, November 28, and run through Cyber Monday, December 1, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools before it's over. 

  • Follow our live blog to stay up-to-date on the best sales we find.

  • Browse our editors’ picks for a curated list of our favorite sales on laptops, fitness tech, appliances, and more.

  • Subscribe to our shopping newsletter, Add to Cart, for the best sales sent to your inbox.

  • Sales are accurate at the time of publication, but prices and inventory are always subject to change.


I'm a big fan of Aura's digital picture frames. They look great, and it make it easy to casually see all of the pictures that might otherwise get lost in your Photos app. Ahead of Black Friday, some stores are selling Aura frames at a pretty steep discount. That includes Amazon, which has the Aura Carver Mat frame for 22% off. That means you can buy it right now for $139, down from $179.

There are a couple things that I really like about Aura's frames in particular. First is the ease of use: You can add your photos to the frame via Aura's app, which is convenient for adding new pictures as you take them. In my house, we usually add new photos after parties, weekends away with friends, or long trips. It's nice to walk into the kitchen and see the pictures you just took, alongside your usual favorites. If you've gifted the frame to someone else, the app lets you add pictures to their frame from afar.

The Aura frame also just looks nice. You won't be tricked into thinking this is a real picture frame, mind you. However, it doesn't just look like a mini computer screen on your desk. It looks and feels classy, and the image quality is excellent. I also appreciate how the backlight compensates for the lighting in your room: When the sun's bright, your frame gets brighter. As the sun sets, your frame dims as well. And when all the lights are out in your room, the frame automatically turns off.

My favorite feature, however, is the small touchpad at the top of the frame. This is an easy feature to miss: If you run your finger along the top edge, you can swipe back and forth between photos. It's great if you want to see another photo that Aura recently swapped out, or you want to skip one you don't feel like looking at right now. Plus, it's tucked away, so the frame doesn't clutter itself up with buttons. Speaking of which, the touchpad doubles as a button if you long-press it. You'll be able to choose whether to exclude a photo from the current collection, or to turn off the frame entirely.

While I personally love my Carver Mat Aura frame, Amazon has early Black Friday deals on a host of different Aura models, if you're looking for something different.

Our Best Editor-Vetted Early Black Friday Deals Right Now
Amazon Fire HD 10 (2023) $69.99 (List Price $139.99)
Sony WH-1000XM5 $248.00 (List Price $399.99)
Amazon Fire TV Stick 4K Plus $24.99 (List Price $49.99)
Deals are selected by our commerce team

View the full article

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