Preventing school shootings is good for business

How would a school shooting affect your employees? It’s something that most employers never want to think about, but it’s a horrifyingly real threat to any community—and the companies and organizations that do business there. Following the death of my youngest son, Dylan, in the 2012 Sandy Hook School shooting, I can tell you first-hand about the lasting trauma that occurs when your child is injured or killed in this type of tragedy—and how that ripples through the entire community.

In October, we held America’s Safe Schools Week, a national initiative to raise awareness about school violence and promote safety. It’s also a time for companies to recognize they have a major role to play in preventing school violence—and a lot to gain by doing so. When we invest in the safety and well-being of our children, we are also investing in our workforce, and in turn, the long-term health of our businesses.

WHY THIS MATTERS FOR CEOS

Our employees don’t leave their lives at the office door. Their children’s safety directly impacts their focus, mental health, and productivity. A tragedy in a school can create anxiety and shake an entire company—because our companies are made up of parents, caregivers, neighbors, and friends.

Taking a role in vioence prevention isn’t just an act of compassion or show of goodwill and support. It’s a sound business strategy that strengthens your workforce, your brand, and your reach into communities.

KNOW THE WARNING SIGNS

People intending to harm themselves or others will often exhibit a range of telling behaviors. This might include expressing threats or a plan, bragging about access to weapons, becoming socially withdrawn, or experiencing chronic social isolation, among other signals.

In most mass shootings and school shootings, someone knew something was off before it happened. Often, a peer, a friend, or a parent are among the first to notice a problem. The same is true for youth suicides, which are the second-leading cause of death for children and teens in the United States.

Getting proactive about violence prevention begins with learning to recognize the warning signs that lead to violence and self-harm. For parents and caregivers, these signals offer some of our best opportunities to intervene and save a child.

The ability for you and your employees to recognize warning signs will go far beyond your company’s walls. Ultimately, this type of impact will create safer schools, homes, and communities, leading to a stronger business environment where your company can thrive.

That’s why it’s essential to learn these warning signs and know how to get help.

THE PROTECT OUR KIDS PLEDGE

One impactful way to take action is by signing the Protect Our Kids Pledge, a first-of-its-kind corporate initiative developed by Sandy Hook Promise. The pledge provides actionable training and tools to employees and their families to recognize warning signs of potential violence and self-harm, and knowledge of what to do next.

Lessons from the Protect Our Kids Pledge will not only keep employees and their children safer, they will also help companies stand out in their industries by taking an active stand against youth violence and self-harm, prioritizing safety in innovative ways. It shows that a company cares about people, and signals to employees and customers alike that it values safety and social responsibility.

OTHER IMPORTANT RESOURCES FOR EMPLOYERS

In the last few years, legislation has provided additional violence prevention resources for companies and school communities. The Bipartisan Safer Communities Act (BSCA), passed in 2022, included many nationwide investments that have been creating a positive impact.

The Act included funding for states to implement crisis intervention programs and extreme risk protection orders—sometimes referred to as “red flag” or “temporary transfer” laws. These laws allow family members, law enforcement, and others to petition courts to temporarily remove firearms from a home when an individual is deemed a threat to themselves or others.

The BSCA also expanded access to community health clinics that provide mental health crisis services and substance abuse treatment. This gives more employees and their families, particularly in rural areas, options to access the care they need.

These resources are designed to save lives while protecting rights. Companies should ensure they understand the laws in their states, help educate their employees, and connect them to local resources when needed.

TAKE ACTION TODAY

Since the Sandy Hook tragedy, I’ve worked alongside leading experts and business leaders who understand that ending the epidemic of gun violence requires a holistic, public health approach focused on prevention. And when we make prevention a priority, we can also create safe, healthy communities that allow our businesses to thrive.

Business leaders can demonstrate their commitment by signing on to the Protect Our Kids Pledge and encouraging other leaders to do the same. Share that prevention is possible, and it’s both a moral and business imperative to deliver that for our communities, our employees, and—most importantly—our children.

Nicole Hockley is cofounder and CEO of Sandy Hook Promise.

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