Candle Day 2025: Dates, prices, and what to know about the giant sales event from Bath & Body Works

Scented candle lovers, the day you have waited for all year is finally here.

Today marks the kick-off of the annual Candle Day sales event from Bath & Body Works, during which the retailer’s pricey scented wax pillars will go for just a third of their regular cost.

Here’s what you need to know about Candle Day 2025.

What is Candle Day 2025?

Candle Day is Bath & Body Works’ annual candle sale bonanza. Throughout the year, many of the company’s three-wick candles go for $29.95 each, but during Candle Day, many of those candles can be had for prices as low as $9.95.

Due to the massive savings, Candle Day is a sales event that candle lovers across America look forward to each year. 

However, don’t let the “Candle Day” name fool you.

Much like Amazon Prime Day, the title of the event is a bit misleading. As with Prime “Day,” Candle “Day” is not actually only a 24-hour event and instead runs across multiple days.

During the event, Bath & Body Works says, over 180 varieties of candles will be on sale.

When is Candle Day 2025?

There are two different elements to Bath & Body Works’ Candle Day 2025: the online element and the in-store element.

Candle Day’s deals are available both in-store and online, but the online portion of the sale actually kicks off earlier. For Candle Day 2025, the online (and mobile app) deals began at 10 p.m. last night, December 4.

The in-store Candle Day event officially kicks off this morning at 6 a.m. Candle Day 2025 then runs both online and in-store from Friday, December 5, through Sunday, December 7.  

How much are Candle Day prices?

Most three-wick candles at Bath & Body Works cost around $29.95 throughout the year. But during the Candle Day sales event, many of those same candles can be purchased for just $9.95. 

Customers will get the same sale price no matter if they shop online, in the mobile app, or in-store.

Are there any new or limited-edition candles for Candle Day 2025?

Yes. This year, Bath & Body Works is unveiling new, limited-time, and limited-edition candles for Candle Day 2025. 

The 2025 limited-edition candle is called Holiday Dill-ight, which the company describes as “Inspired by the quirky holiday tradition.”

The company is also unveiling several new candle collections. 

• The “Sunday Funday” collection includes Neapolitan Ice Cream, Gummy Candies, Glazed Cherries, Butterscotch Swirl, Sugared Waffle Cone, and Hot Fudge Drizzle.
• The “Perfect Pairings” collection includes Coffee & Donuts, Chips & Salsa, Pizza & Ranch, and Popcorn & Slushie.
• And the “Holiday Bucket List” collection includes new candles like Rum Rum Reindeer and Christmas Road Trip, along with returning holiday favorites Sweater Weather, Merry Mimosa, and Vanilla Balsam.

Candle Day 2025 marks the retailer’s 14th Candle Day event. It comes just days after Newell Brands, parent company of Yankee Candle, announced it would be closing 20 Yankee Candle stores this year.

Bath & Body Works has also struggled this year, reporting a 1% decrease in net sales for its third quarter. It expects sales will decline in the “low single digits” for the full year.

Shares in Bath & Body Works (NYSE: BBWI) are down almost 50% in 2025.

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