The Kindle App Now Has Built-In AI, Because of Course It Does

It's 2025, so every piece of technology now needs to have an AI component. It doesn't matter if these AI features are useful (though some are), they just need to be there, however ham-fisted or useless they may seem—though the line between those extremes often comes down to user preference. To that end, if you've ever been reading a book on the Kindle app and wished that you could ask your device a question about the text, Amazon has an AI bot for you.

Last week, Amazon announced "Ask this Book," a new AI feature for the Kindle app. Now available on the iOS version of the app, it lets you ask Amazon's AI questions about whatever it is you're reading, whether you bought or borrowed the title. You can highlight a selection from the text to include in you're queries, and ask questions relating the story's plot, characters, relationships, and theme. According to Amazon, all answers will be contextual, presumably meaning they'll all be related to the text at hand, and importantly, all answers will be spoiler-free. That should help avoid the classic mistake of googling a question you have about a book you're reading and spoiling a coming plot twist or character death.

Amazon says Ask this Book is currently active for "thousands" of books written in English. As noted, as of this writing the feature is only live in the iOS version of the app, but Amazon is working on bringing it to the Android app, as well as Kindle devices, next year.

Ask this Book, whether you like it or not

If this sounds like the type of feature you'd be interested in, great! If you don't care for this feature, either as a reader who doesn't want AI getting in the way of their books, a publisher who doesn't want Amazon training its AI on their IP, or a teacher who might see this as a potential cheating opportunity, there's bad news: Once Amazon makes Ask this Book available for any given title, it's permanently available, and there's nothing anyone can do about it. That comes directly from an Amazon spokesperson, who told Publishers Lunch, “[t]o ensure a consistent reading experience, the feature is always on, and there is no option for authors or publishers to opt titles out.”

That response bothers me for two reasons. One, it's always frustrating when a company introduces a new feature lwithout giving users the option to turn it off. I don't use Apple Intelligence, but I appreciate that Apple lets me turn it off. Meta, on the other hand, forces me to contend with Meta AI, even though I never use it. Amazon seems to be attending the Meta school of user design.

But what's more, it seems wild to me that authors and publishers don't get a say as to whether this AI bot gets to be active on their books—especially retroactively. It'd even be one thing if authors had to opt-in in order to put their books on the Kindle platform going forward. But to enable it on "thousands" of titles made available before Ask this Book was ever a thing is, to me, disrespectful to authors and publishers, to say the least.

Interestingly, Amazon dodged questions from Publishers Lunch concerning licensing rights around Ask this Book, as well as protections for users, which is troubling given generative AI has a habit of hallucinating—or, in other words, making things up completely. Sure, when it's working as intended, the AI can help readers understand things they're confused about, but there's a real chance that the AI will misinterpret questions, misrepresent the text, or straight up lie, which could negatively impact a reader's experience of the work, with potential fallout for both the author and the publisher.

How Kindle's Ask this Book works

While you won't see this feature yet on your Kindle, you will encounter it in the Kindle app. You can either access it from the menu in any book where the feature is available, or by highlighting text in said book. Once you do, Ask this Book will present a list of questions it thinks you might be interested in asking. If none of them do it for you, you can formulate your own questions, and ask followups after the bot answers.

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