The Out-Touch-Adults Guide to Kid Culture: The Top 10 Slang Terms of 2025

2025 is limping to a merciful end, so I'm taking a look back at the year in slang. Below are ten examples of youth patois, chosen for both their popularity and for what they reveal about generations A and Z. Like most slang, these words and phrases evolved over time, so while many didn't first appear in 2025, but this is the year they gained popularity. (If you want a more complete list of youth slang, check out my guide to Gen Z and Alpha slang.)

6-7

By far the most popular slang word of 2025 was "6-7." These two previously unremarkable numerals rose to unprecedented popularity with young people this year, to the consternation of legions of educators and parents. It's perfect Gen A slang because it doesn't have a literal meaning, like a lot of younger people culture, but it's a sort of self-contained joke. Often, the idea is to use the phrase in conversation: if someone asks how tall you are, what you scored on a test, or what time it is, you might respond “six-seeeeeven.” Hilarious.

6-7 took off when Philadelphia artist Skrilla released "Doot Doot (6 7)" in February.

From there, it was repeated in schoolyards and TikTok posts for no reason except maybe that it's fun to say. In a month or two, 6-7 reached full slang saturation, and everyone learned what it means (or doesn't mean). Dictionary.com named 6-7 its word of the year. It spawned spin-off numbers like 41 and 93. Older people waited for it to end, but 6-7 didn't end. We're almost a year in, and kids are still saying it constantly. So it means something to them. But what? 6-7's lack of literal meaning highlights the difficulty of defining a generation that seems uninterested in (or unable to) define itself.

Brainrot

Brainrot describes online content, usually videos and meme images, that are stupid and meaninglessness. They're generally loud and assaultive, too: Brainrot is not subtle. It also described the supposed effect that consuming this kind of material has on kids. One of the earliest and most well known pieces of brainrot is "Skibiddi Toilet," a series of YouTube videos that has billions of views. The genre has evolved from there, and now often consists of reframing and remixing obscure memes to create content that is almost entirely absent of meaning, like this Italian brainrot. Younger kids particularly spend a ton of time watching brainrot content, so it is likely shaping the collective worldview of Generation Alpha, but it's hard to say what the result will be.

Slop

"Slop" describes the hundreds of millions of cheesy-looking, unsettling, AI-generated images, videos, and songs that have hit the internet since artificial intelligence gained popularity over the last couple years. Ease of production means that slop is rapidly taking over human-produced content, and younger people will live in a slop-dominated future. As a generation, they may have more intellectual and artistic connection to machines than they will with other humans.

Mason

A Mason (or Mason 67 Kid) is a white, suburban Gen Alpha boy who plays baseball, rocks a fluffy “ice cream” haircut, and says "6-7" a lot. His sunglasses are Pit Vipers. He wears Yeezy slides. His polyester-as-hell ice cream shorts can be purchased at Dick's Sporting Goods. There's no way to know whether the word "Mason" will resonate enough to be remembered later, but it is, as far as I know, the first popular slang term to describe a dominant subculture in Generation Alpha. If it sticks around, it could be the equivalent of describing Boomers as "hippies" or Gen X as "slackers."

"Reheating your own nachos"

This slang phrase describes artists whose new works are seen as trying to recapture what was good about their previous artistic output. It's not a widely used phrase outside of online fandom communities, but I'm including it to represent the kind of hyper-specific slang that comes from the relative rarity of shared cultural experiences among young people. They're balkanized, and every fandom, hobby, and interest group has its own language that is often not understood outside of the specific group.

Sendy

An adjective that describes a person who does bold and/or exciting things, "sendy" is often used in the phrase "let’s get sendy," which means something like “let’s do something big/crazy.” It also often means "Iet's get drunk." It's an example of a slang word coming from a niche community and spreading into the larger culture.

It started in rock-climbing communities in the '80s or '90s, where “ascend it" was shortened to "send it" and used to encourage people to "go for it. "Send it" was then adopted by skaters, snowboarders, and other action-sports fans, and eventually slid into the mainstream culture when it was used in this video from influencers The Nelk Boys. Being able to so often pinpoint the exact source of a slang word is another unique feature of Gens Z and A.

80/20 rule

80/20 can refer to various scientific and organization principles, but that's not how kids usually use it. An axiom popular in online incel spaces, the 80/20 rule is the idea that 80% of women only date the "top" 20% of men. The "male loneliness epidemic" and increased social isolation resulted in many younger men accepting controversial, unproven ideas like this as empirical truth, and they have spread from online communities of misfits to the general population of Generations A and Z.

Performative male

This insult is aimed at young men whose tastes, hobbies, and lifestyle are seen as a performance aimed at obtaining societal approval, especially the approval of young women. Like the 80/20 rule, "performative male" came from online spaces dominated by incels, and has since spread to the larger culture and expanded in meaning to the point that even reading in public is seen as performative. The problem with "performative male" is that it only refers to one kind of performance. The opposite performance of masculinity—the "Alpha male" envisioned by Andrew Tate and various lesser Tate-lets—is thus seen as genuine. It's an illustration of younger people's growing toxic masculinity as well as the strict policing of self-expression that comes from every public moment ending in potentially viral online ridicule.

Aura farming

The flip side of the "performative male," aura farming is intentionally cultivating and projecting a cool, charismatic, or impressive image and getting away with it. It's generally seen as a good thing: Someone who is succeeding at their public "performance" of the self and actually coming across as cool to others is aura farming. Although one of pitfalls of aura farming is trying too hard, an experience that isn't native to younger generations—in the past, you might have called it "being a poser."

"Beez in the trap"

"Beez" means something like "I am always" and "trap" comes from "trap house," but has a more broader meaning like "place of business." So "beez in the trap" means something like "I am at the place of business, hustling," but I'm not including it here for the words, but for how they took off online in 2025 and what it says about young people.

The rest of the slang in this column paints a fairly bleak picture of youth, but we shouldn't forget the creativity, passion, and heart that also defines Generations Z and A. "Beez in the trap" is an example of how younger people are re-mixing and re-shaping the culture we've left them into something of their own that is often amazing.

The meme works like this: Two people stand back to back. Person one passionately lip-syncs the chorus of 4 Non Blonde's song, "What's Going On." The camera rotates to person two, who chimes in with Nicki Minaj's less existentially angsty track. It's one of those things that just sparks joy in a way that defies explanation and is quintessentially "young person in 2025." Enjoy:

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