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These Premium Earbuds Are Over $100 Right Now

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Premium noise-canceling wireless earbuds don’t come cheap, and Bowers & Wilkins earbuds (a brand owned by Samsung) are definitely at the top end of that category. But in a market crowded with ANC earbuds that do little more than meet the bare minimum, these justify their price tag by leaning into thoughtful features, sound quality, and build that go beyond the basics. Right now, a brand-new pair of Bowers & Wilkins Pi8 earbuds are going for $279.99 (originally $399) on Woot, their lowest price ever.

Compared to the Pi7, the Pi8 has improved noise cancellation, higher-grade 12mm drivers with Carbon Cone technology, and an upgraded digital-to-analog converter alongside an updated digital signal processor. Its charging case also functions as a Bluetooth transceiver, making it seamlessly functional with in-flight entertainment when you’re on the go. CNET, in a glowing review, dubbed them “easily among the best-sounding earbuds out there,” and they also have a more secure and comfortable fit than their predecessors, making them more ergonomic. The review does note that they don’t have a 3.5mm headphone port but do include a USB-C to 3.5mm cable adaptor.

The Pi8 earbuds have the latest Bluetooth 5.4 with support for aptX Adaptive and aptX Lossless for top-quality wireless streaming, as well as an IP54 dust and sweat rating. The case offers around 6.5 hours per charge with ANC on, going up to 13.5 hours with the charging case and a 15-minute quick charge that gives you 2 hours of playback. While 6.5 hours is decent, it’s not best-in-class compared to competitors that reach the eight to 10 hour mark. And although it has three built-in mics for calls, users also note that background noise can occasionally leak through.

Ultimately, if premium sound quality, music fidelity, and rare features like wired retransmission are at the top of your priority list, the Bowers & Wilkins Pi8 earbuds are a comfy and travel-friendly option with competitive ANC. However, if your top priorities are maximum noise cancellation and battery life, you may want to consider the (lower-priced) Bose QuietComfort earbuds instead.

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