Apple Might Turn Siri Into an AI Chatbot to Rival ChatGPT

Last week, Apple finally admitted it will need to team up with Google to finally make good on that contextual Siri promise it made two years ago, which would have allowed the virtual assistant to integrate with content like your texts or emails to answer personal questions and take actions for you. Now, according to a new report, the iPhone company might actually go one step further and turn Siri into a full-fledged AI chatbot—one on par with the likes of ChatGPT, and perhaps even more sophisticated.

Currently, Siri has AI implementation, but only technically, and it's certainly underwhelming: You can use it to get tech support on Apple products or shunt questions off to ChatGPT, but otherwise, Siri basically works as it always has. But according to Bloomberg's Mark Gurman, who has reliably reported on insider information at Apple before, the company is finally not only looking to make Siri smarter, but also change the way you interact with it. Currently planned for iOS and macOS 27 under the name "Campos," Siri's new chatbot interface will still be powered by Gemini, but will allow you to both type and talk to Siri, with full continuity between your conversations. This upgrade will be in addition to the overdue features that were already announced.

In other words, it'll look something like the chatbot interface from the ChatGPT app or the standalone Gemini app. Yes, you can technically type to Siri right now, but it mostly works like a separate input method, rather than as a full conversation. You can't scroll through your previous questions to Siri or peruse the assistant's previous answers, and if you ask Siri to reference a message you sent it two weeks ago, it'll have no idea what you mean. That's far behind what other AI chatbots offer right now.

The update will also apparently further expand Siri's capabilities even beyond the contextual or personalization upgrades that were already revealed. Gurman says that, while the contextual upgrades will be able to pull information from other apps like Messages, the chatbot-style Siri will be "integrated into all of the company's core apps, including ones for mail, music, podcasts, TV, Xcode programming software and photos." Essentially, Siri will have more access to your iPhone than other AI chatbots, and those integrations will go beyond what was previously promised. That could make it more or less appealing to you, depending on your tastes in AI integration.

When the new Siri could arrive

With the chatbot interface planned for iOS 27, it's likely to come after the contextual upgrades, rather than at the same time. That's because, as Gurman said previously, those upgrades are set for the spring. He predicts we'll learn more about it during this year's WWDC, which, if it follows the standard set by previous years, will take place in June.

The move to turn Siri into a chatbot could come across as a a much-overdue modernization, as Google has already done the same with Gemini over on Android, but it's also a bit of a surprise, as Apple had previously said it did not intend to turn Siri into a "bolt-on chatbot on the side" for Apple Intelligence.

But Apple was likely talking about quality of the experience rather than expressing any significant anti-chatbot bias among the development team, meaning the fact that Siri is turning into a chatbot could mean the company is finally happy with the direction it's headed. But it's also possible that the professed skepticism about turning Siri into a chatbot was meant to appeal to AI skeptics in general. Unfortunately, if you're still skeptical about AI, it currently seems like iOS 27 will be a boring update for you, as Gurman indicated the new Siri chatbot will be the "primary new addition" to the operating system.

However you feel about it personally, Siri as a full-fledged AI chatbot could seriously upset ChatGPT's market dominance—ironic, given its early integration with Apple Intelligence. Currently, OpenAI has reportedly admitted it's in a Code Red situation, as it is losing market share to Google and introducing ads to bolster its bottom line. The new Siri, being powered by Gemini, is unlikely to hurt Google (although it will have more access to your phone than the standalone Gemini app), but its ease-of-access might make it the new go-to for iPhone users, and that could hurt pretty much every AI company Apple isn't in business with directly.

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