Apple Finally Announced a New AirTag

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It's been nearly five years since Apple released the first—and only—AirTag, but that's not necessarily a surprise: These trackers aren't really the kind of product you expect to update every year or two. Unlike an iPhone, which gets new processors, cameras, and other hardware features every year, AirTags just ... track your stuff. The only thing that needs replacing annually are their batteries; otherwise, they do exactly what you expect them to.

That said, Apple has made changes over the years. In response to initial criticism, the company made it much more difficult for someone to slip one of these AirTags in your bag or car and track you without your knowledge. Plus, there's plenty you can do with the current AirTag that wouldn't make you think you needed an upgraded one. Nonetheless, I suppose the original AirTag wasn't going to be the AirTag for all time. As such, Apple just announced a brand-new AirTag. It likely won't get you out to replace your existing Apple trackers, but these new features will come in handy if you decide to expand your AirTag collection.

What's new with the latest AirTag

Apple isn't really calling this new AirTag anything in particular: It's still just AirTag. I'm a bit surprised, since, even if Apple replaces the existing AirTag with this one, they'll have a difficult time distinguishing between the first and second gen models.

But that's a problem for Apple Store Geniuses, not us. The new AirTag comes with Apple's second-gen Ultra Wideband (UWB) chip. This is the UWB chip Apple uses with the iPhone 17 Line, as well as the iPhone Air, the Apple Watch Ultra 3, and Apple Watch Series 11. That new chip, plus the new Bluetooth chip, boosts Precision Finding's range by 50%. Precision Finding uses your iPhone to guide you to your AirTag, using haptics and visual and audio feedback to tell you when you're getting closer or further away. To be clear, the original AirTag also has a UWB chip that is compatible with Precision Finding, but this new UWB chip will make it easier to find an AirTag that isn't as close by.

If you have an Apple Watch Series 9 or Apple Watch Ultra 2, the new AirTag marks the first time you'll be able to use Precision Finding. I'm not sure that's worth the upgrade, since you can always use Precision Finding with your iPhone, but it's certainly a nice perk if you happen to own one of these watches.

Precision Finding is helpful for finding your AirTag's whereabouts, but it might not help you locate it if it's hiding, like if it's stuck under a cushion. That's what the speaker is for: You can make your AirTag chirp, so you can find it easier when you're within listening range. The new AirTag's speaker is 50% louder than the original, which should help when you really can't find your AirTag in your couch.

What isn't new with the latest AirTag

That's about all the updates Apple added to this newest AirTag—though you wouldn't know it from the press release. Apple sprinkles in existing AirTag features that might make you think they're fresh, but, really, these are just core features of all AirTags, both new and old.

This AirTag, like all AirTags, works within the Find My network: There's no inherent internet connection to enable tracking. Instead, the AirTag passively connects to any and all internet-connected Apple devices that are also connected to Find My—often, that means iPhones, but it can mean other devices like iPads and Macs. That enables features like Share Item Location, which lets you share your AirTags location with a third-party, like an airline. In that example, the airline can use that info to help find your luggage.

The new AirTag also carries over the same privacy and security features as the previous model. No data is stored on device, and all Find My communications are end-to-end encrypted. Whether you have this AirTag or the first, Apple can't see your AirTag, or any devices that connected it to the Find My network.

How much does the latest AirTag cost?

Apple also didn't change the price of the second-gen AirTag. One of these trackers runs you $29, while a four pack costs $99—a small savings if you want to buy that many. Unless you really need the newest ones, however, you might want to consider the previous gen, since you can pick up a four-pack for $69.99 on Amazon right now.

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