TikTok's New Terms of Service Has Raised Alarm Bells

Big changes have come to social media platform TikTok. On Jan. 22, TikTok's operations were passed from Chinese company ByteDance to TikTok USDS Joint Venture, a new entity backed by Larry Ellison's Oracle, private equity firm Silver Lake, and United Arab Emirates-based investment firm MGX.

Days later, on Jan. 23, TikTok introduced new Terms of Service for users. So far, the transition has not been smooth. Users immediately raised privacy concerns over the new TOS, taking to X with posts like this:

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Changes to TikTok's privacy policy

While TikTok's new terms sound draconian, they aren't vastly different from TikTok's old TOS (which were draconian). The main change covers AI. The company added a new section to its TOS saying it will collect information from "AI interactions, including prompts, questions, files, and other types of information that you submit to our AI-powered interfaces, as well as the responses they generate," so don't think the conversation you have will stay between you and the chatbot.

TikTok also says it will collect "precise location data," unless users opt out. This will let the service collect user's exact coordinates instead of a general city or region, that the company will use to serve "customized ads and other sponsored content."

Another tweak: TikTok now promises it will act in accordance with "applicable law, such as for permitted purposes under the California Consumer Privacy Act," instead of the more general "applicable state privacy laws" in the old terms.

Other than that, the terms remain largely the same as they were before. TikTok says it collects data that is user-provided, inferred, or contextual, that includes location data, age, email, phone numbers, chat messages, metadata on anything you upload, religious beliefs, mental or physical health diagnosis, sexual life or sexual orientation, immigration status, and more. Then it uses that data to advertise to you, to "infer additional information about you," train its algorithm, and basically anything else it's legally allowed to use it for.

Opting out of TikTok's data collection

Credit: Stephen Johnson

If you'd prefer that TikTok collect less of your personal data, you can go to the settings and privacy page in the app and opt out of "Targeted ads outside of TikTok," "Using Off-TikTok activity for ad targeting," turn off location tracking, stop contact syncing, and make other changes. You can also go to your phone’s Settings page, select TikTok, and change its permissions to track your location. Here's a deeper dive into how and why to change TikTok's privacy settings.

Accusations of TikTok censorship

Along with promising to delete the app over data-collection worries, many TikTokers are alleging that the platform is censoring or throttling posts based on politics, particularly videos related to the shooting of Alex Pretti. On the #TikTokCensorship hashtag on X, users report that the Democratic Party's TikTok videos have gone from millions of views to zero views and that the platform is censoring videos about Jeffrey Epstein as well as other subjects.

It's too early to tell whether these reports are a result in changes in TikTok's algorithm or the result of a technical glitch. TikTok released a statement blaming videos with zero views and other performance issues on a "cascading system failure" caused by a power outage:

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TikTok's new management vowed last month to retrain the platform's recommendation algorithm "on US user data to ensure the content feed is free from outside manipulation." What being free of "outside manipulation" looks like in a practical sense has yet to be seen.

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