The Out-of-Touch Adults' Guide to Kid Culture: What Is 'Baby Boo Syndrome'?

If you want to understand a generation, look at the athletes they revere. The post-war generation's suburban conformity found a hero in baseball's ultimate company man—Stan Musial—and his 22 seasons on the Cardinals. Boomers were drawn to Broadway Joe Namath, a self-important celebrity who wasn't even a good quarterback. Gen X saw itself in Tiger Woods' stoic, lone-grinder-in-a-high-stakes-vacuum style. This year's Winter Olympics introduced the world to the first iconic athletes that express Gen Z's vibe, and they're amazing. But first, let's talk about Baby Boo Syndrome.

What is "Baby Boo Syndrome"?

It seems like everyone on TikTok has come down with Baby Boo Syndrome this week. The trend started with a short dance video from @selenaaa.dta using a particularly snippet of YoungBoy Never Broke Again's "What You Is." The rapper saying "She gon call me baby boo" is both really catchy and really annoying, in other words, a perfect ear-worm.

@selenaaa.dta's unique style earned their video over 10 million views, but it took more than a year for everyone else to catch up and start posting their own choreography to the music. Then things got weird.

Baby Boo variations and remixes started appearing, like this operatic cover:

and this patriotic remix:

And this mash-up with "Baby Shark"

The rapid spread of the trend and the catchiness of the song soon led to people diagnosing cases of "Baby Boo Syndrome" in videos like this:

and like this:

and this:

I am getting definite 6-7 vibes with this one.

Alysa Liu is Gen Z's sports hero

Olympic gold medalist figure skater Alysa Liu is that rare athlete that kids should consider a role model. Liu embodies everything that makes people between of 14 and 29, and America itself, so uniquely awesome. First there's the look. Liu's blonde halo highlight and frenulum piercing is fully in tune with Gen Z's aesthetic, but it's deeper than style.

Like roughly 22% of Generation Z, Liu is from an immigrant family—her parents are Chinese dissidents who fled after Tiananmen Square. Liu was a skating prodigy, then, like everyone of her age, COVID shaped her destiny. She retired from skating at 16 when her local rink's closure gave her time to consider the strain skating was taking on her mental health. After attending UCLA for two years, Liu came back to the ice, but on her own, very Gen Z, terms: She would be in charge of her training schedule, costumes, and diet. Maybe more importantly, she rejected the competitiveness of her sport in favor of viewing figure skating as an act of self-expression, something fun.

Many in the conservative world of figure skating thought she was finished—you don't succeed as a world class athlete while without sacrificing everything in your life for it, and it's definitely not fun. But Liu made it to the Olympics and murdered her individual routine like it was no big deal, then walked off the ice giving NBC's camera a hearty, "That's what I'm fucking talking about." So punk rock. Just as iconic: Liu sharing victory with silver medal winner Kaori Sakamoto of Japan.

Amber Glenn: Alysa Liu's nerdier counterpart

Maybe she's not as fierce and in-your-face as Liu, but Team USA figure skater Amber Glenn is quietly becoming a Gen Z icon as well. The 26-year-old figure skater is open about her mental health struggles and being queer, and she's also a passionate Magic: The Gathering player. A recent interview reveals that Glenn carries her Magic cards with her, but leaves the "super fancy" ones at home because they're her prized possessions, and she doesn't want to lose them.

Viral video of the week: Punch-kun the monkey

The main character of the internet this week is a baby macaque from the in Japan. Punch-kun was introduced to the world on the Ichikawa City Zoo's twitter account.

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Punch was born on July 26, 2025, but was rejected by his stressed-out mother. Zookeepers raised him, giving him an orangutan plush toy to replace mom. He drags it everywhere, which is cute, but things got a lot less adorable when the zoo introduced the little guy to other monkeys. It seems to not go well at all.

Everyone spread the video above because how could you not? It's so poignant. Many were moved, and others angered by the seeming mistreatment of Punch by the other macaques, or angry at the zoo for putting him in that position.

Weirdly enough, it turns out the internet got it totally wrong. The controversy lead to the zoo explaining that the macaque dragging him around in the video isn't bullying Punch; it's an older member of the troop teaching him how to fit in. It's monkey business. They are wild animals, and they don't do things like humans do.

The saga of Punch is ongoing. Sometimes he seems to be getting along with the troop better, sometimes he still seems like an outsider. Keep checking every social media site for updates.

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