What Do Social Media Companies Fear? Time Management.

I recently came across an interesting academic article in the journal Frontiers in Psychology. It was titled, ​“The relationships between social media use, time management, and decision-making styles.”​

The paper’s author surveyed 612 university students and young adults, asking them, among other things, about their digital habits and levels of personal organization. Using a linear regression analysis, she uncovered the following:

“Social media use was negatively and significantly associated with overall time management and all its subscales.”

Here’s the standard interpretation of this result: Social media is distracting, and if you’re distracted, it becomes harder to maintain control over your schedule. So, the more you use social media, the worse you become at time management.

But I’ve become interested in the reverse form of this argument: the better your planning system, the less time you’ll spend on engagement-based applications like social media.

Here’s my thinking…

When you’re following an intentional schedule, your efforts are oriented toward goals that you find important. You also feel a satisfying sense of self-efficacy. These realities engage your long-term reward system, which can override the urges generated by its short-term counterpart, dissipating the drive for quick gratification from activities like glancing at your phone.

In other words: The more you organize your analog life, the less appealing you’ll find the digital alternative.

If this is true, then maybe the thing social media companies fear most is not some newly-powerful application-blocking software or impossibly strict regulation, but rather a good old-fashioned daily planner.

In Other News:

A lot of people I know have been freaked out recently by a viral essay with a grandiose title: ​“Something Big is Happening.”​ I recently released ​a short video​ in which I conduct a close analysis of this piece. (Spoiler alert: I wasn’t impressed.) ​Check it out.​

(More generally, I’ve been considering starting a separate weekly podcast/newsletter dedicated to providing a reality check on recent AI news. It feels like it might be useful to separate this discussion from my existing podcast and newsletter, which are more focused on how individuals can seek depth in a distracted world. But also, maybe this is a bad idea? I’m interested to hear your thoughts about this plan.)

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