Why 'Retro' Photography Is Back (and How to Get Started With It)

They say the best camera is the one you have with you. But if everyone has at least a pretty good camera in their phone, why would Gen Z (and really, everyone) be drawn to retro photography? Despite the downsides of bulky, standalone film cameras, the aesthetics and tangibility of old school photography still has a lot to offer.

When we talk about “retro” photography, there’s a lot we could mean, but there’s a distinct revival trend around 80s- and 90s-style camera gear and aesthetics we want to focus on. Think Polaroid cameras and standalone point-and-shoots. And if you’re not already drawn in by the appeal of tangible photos and nostalgic vibes, allow me to make the case for why you should.

What is the appeal of retro photography?

There’s a tendency to think of camera technology as steadily progressing forward in a linear fashion. But for creative purposes, it’s often more helpful to think of it in terms of aesthetic eras. Every type of camera has distinct physical qualities that contribute to the appearance of the images they create. And those qualities, over time, become associated with the times and images they capture.

For one very obvious example, consider film grain. As this video essay from YouTube channel Nerdwriter explores, film grain was initially just an artifact of how film cameras work. As it became possible to eliminate film grain, however, our brains started associating this grain with older cinema, or a more generic “film look.” With more control over how—and whether—film grain appears in an image, it can be used to deliberately create a chaotic energy in otherwise still footage.

This same principle applies to the aesthetics of every era of camera technology. 90s point-and-shoots, for example, were characterized by harsh, unflattering lighting. They typically had poor low-light performance, so a blinding flash was sometimes the only viable source of light. Now, with better cameras and lighting equipment, that look can become a deliberate stylistic choice.

Film and instant cameras also provide a tangible experience that forces more deliberate choices. You might notice a lot of your old family photos have a kind of awkward, staged vibe, and there’s a reason for that. When you only had a dozen or so chances to take a picture, you had to be more careful to make sure everyone is posed and in frame, eyes are open, etc. Now, it’s easy to take dozens of photos until you get the right one, but going back to limited use cameras can force you back into thinking ahead about the image you want.

And when it comes to instant cameras, there’s nothing quite like the experience of having a physical memento immediately. Everyone has piles of photos in their camera roll that they’ll never look at again, but if someone hands you a Polaroid of you and your loved ones, there’s a solid chance it’s going on your fridge or in your scrapbook.

If nothing else, there’s also something to be said for photography without all the AI nonsense that’s so unavoidable now. We have guides on how to take photos on Android or iOS without all the post processing junk. But that can only go so far. On some level, every modern smartphone is doing some kind of digital processing to create a look that’s appealing to the vast majority of users. That can result in a smoothed over, generic look that might not actually be what you want.

These are the best retro photography options

So, okay, you’re sold on the idea of experimenting with nostalgic aesthetics. Where can you get started? The great news here is that you have well over a century of camera history to play around with. Used camera gear is going to be your friend, and you can often find great tools for relatively cheap either online or at local photography shops.

In general, there are a few interesting categories of dedicated cameras to check out:

• Polaroid-style instant cameras. Through a convoluted process of bankruptcy, acquisitions, and relaunches, Polaroid is back, but it’s not the only game in town anymore. Fujifilm, Kodak, and Lomography all offer their own brands of instant cameras that can snap photos and immediately print them out.

• Classic digital point-and-shoots. Today’s point-and-shoots are geared a bit more towards professional photographers who want a high degree of control. But you can find a lot of cheap, used digital cameras from the last couple decades that still take surprisingly good photos. In many cases, the digital noise or lens artifacts that would’ve been considered flaws when these cameras were new can offer creative opportunities to get a specific nostalgic look.

• Ancient smartphones. The earliest smartphones from the late 2000s had some pretty atrocious cameras by modern standards. But they also lacked a lot of the AI and post-processing that’s come to dominate the landscape today. You can find cheap, used smartphones on sites like eBay for as little as $50, which can be a handy way to get some authentically aughts-era photos without having to fake it.

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Some camera gear—particularly when it comes to DSLR and mirrorless camera lenses and systems—can retain their value for long periods of time. But there’s a wide range of used or outdated camera gear circulating that provide distinct looks and feels. As you explore older cameras, pay attention to the unique aspects of the photos they create, and experiment with how you can use those traits to convey a different story.

How to get started with retro photography

Camera and smartphone manufacturers will never let you forget about their latest and greatest hardware, but where do you go to find the best gear from a decade or two ago? The used market for photography equipment can be scattered and fractured, but here are some tips to get started with your hunt:

• Check out your local photography or thrift stores. Few things can be more useful to a photographer than that one shop in town that always seems to have a used lens or proprietary power adapter that you need for your camera. And sometimes, if they trade in used camera gear, you can find unique devices that you wouldn’t find anywhere else. If you establish an ongoing relationship with your local camera shop, you can even get the opportunity to try out gear you might otherwise have to buy to experiment with.

• Search specialty camera gear sites. You can always find used cameras on generic auction sites like eBay, but for my money, I like checking out specialty sites like Adorama and Precision Camera. These sites offer a selection of used camera gear, and sometimes receive a better selection than you find on eBay. Every once in a while, I’ll sort the used camera section by lowest price and scroll to see what kind of budget options are on offer.

• Join a local photography group. Camera gear is expensive, but you don’t always need to invest a ton of money just to explore different aesthetics. In many cities, groups of photography enthusiasts will get together for photo walks or just to meet up and trade tips. Making friends with other photographers is a great way to learn from others and even share experience with each other’s equipment.

Even if you don’t want to invest in camera gear specifically, it can be a helpful exercise to look back through photos from past eras and observe what they have in common. Pull out your old family photo albums and compare them to the photos on your phone. Grab a movie from your childhood and examine how it looks different from the polished reboot that just dropped a couple years ago.

In photography—and all art—the details matter. A difference in color saturation, noise texture, or even how an image is framed can convey a world of meaning. As you explore the aesthetics of retro photography, your grasp of contemporary visual media can grow, making you better able to express yourself through visual art.

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