Google launches Ask Advisor across Ads, Analytics and Merchant Center

Google is introducing Ask Advisor, a new Gemini-powered AI collaborator designed to work across Google Ads, Google Analytics, Merchant Center and Google Marketing Platform as announced today at Google Marketing Live 2026.

Driving the news. Ask Advisor acts as a unified agent that connects insights, workflows and recommendations across Google’s marketing ecosystem.

According to Google, the tool can help marketers launch campaigns, analyze performance and surface optimization recommendations without needing to switch between products.

For example, a marketer could ask Ask Advisor to “find new customers for my hair care products,” and the system would automatically pull product details from Merchant Center and help build a campaign in Google Ads.

How it works. Ask Advisor connects Google Ads, Analytics, Merchant Center and Marketing Platform through a shared Gemini-powered interface. The system can access campaign, audience and product data across products to generate recommendations, automate setup tasks and surface insights based on a marketer’s goals.

Ask Advisor also integrates reporting insights from both Google Ads and Google Analytics to explain campaign performance and recommend next steps.

Google says the goal is to make advanced campaign management and analysis more accessible, even for marketers without deep technical or analytics expertise.

The launch expands Google’s growing portfolio of in-product AI agents and positions Gemini as a central operating layer across advertising and measurement tools.

Why we care. Ask Advisor represents one of Google’s clearest moves yet toward agentic advertising workflows.

Instead of manually navigating between reporting dashboards, campaign tools and optimization settings, marketers may increasingly rely on AI agents to execute operational tasks and surface strategic insights.

The bigger shift is structural: Google is positioning Gemini as the connective layer across its ad stack, which could reshape how campaigns are built, optimized and measured.

What to watch. The biggest question will be how much operational control advertisers are willing to hand over to AI agents. Marketers will also likely watch closely for transparency around recommendations, automation decisions and reporting accuracy as Ask Advisor expands.

Availability. Ask Advisor is currently available in beta for English-language accounts, with additional capabilities expected to roll out later this year.

Dig deeper. More Google Marketing Live 2026 news from today:

• Google tests new conversational ad formats in AI Mode and Search
• Google launches AI Performance Insights and Conversational Attributes in Merchant Center
• Google expands Direct Offers with AI-generated bundles, native checkout and travel deals
• Google brings Meridian marketing mix modeling into Analytics 360
• Google expands Demand Gen with YouTube creator tools
• Google upgrades Asset Studio with Gemini-powered creative generation and video tools
• Google expands Universal Commerce Protocol and launches new agentic shopping tools

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