Google upgrades Asset Studio with Gemini-powered creative generation and video tools

Google is rolling out major updates to Asset Studio aimed at helping advertisers generate creative assets faster using Gemini as announced today at Google Marketing Live 2026.

Driving the news. Asset Studio will now support AI-powered generation across text, images and video using natural language prompts.

According to Google, the platform can understand:

• Marketing briefs
• Brand guidelines
• Website content
• Campaign goals

The system then generates creative assets across multiple themes and formats.

Google is also integrating Gemini Omni, its multimodal model, into Asset Studio to support video creation workflows.

Advertisers will additionally gain access to 1-Click Creative Testing, which helps identify high-performing assets based on campaign objectives.

How it works. Asset Studio uses Gemini models to interpret a marketer’s brief, brand guidelines, website content and goals. Advertisers can generate and refine assets using natural language prompts while Gemini Omni supports multimodal video creation workflows inside the same interface.

The company says the goal is to centralize creative production and reduce friction for advertisers building campaigns across Google and YouTube.

Why we care. Creative production remains one of the biggest operational bottlenecks for advertisers.

Google’s updates show how generative AI is increasingly becoming embedded directly into campaign production workflows rather than functioning as a standalone creative assistant.

For marketers managing campaigns across multiple surfaces, the ability to rapidly generate and test creative assets at scale could become a significant competitive advantage.

What to watch. As creative generation becomes more automated, advertisers will likely evaluate how AI-generated assets perform compared to traditional creative workflows. Brands may also need to rethink approval processes, governance and brand safety as AI production scales.

Availability. The new Asset Studio features are expected to roll out globally in English this summer.

Dig deeper. More Google Marketing Live 2026 news from today:

• Google tests new conversational ad formats in AI Mode and Search
• Google launches AI Performance Insights and Conversational Attributes in Merchant Center
• Google expands Direct Offers with AI-generated bundles, native checkout and travel deals
• Google brings Meridian marketing mix modeling into Analytics 360
• Google expands Demand Gen with YouTube creator tools
• Google expands Universal Commerce Protocol and launches new agentic shopping tools
• Google launches Ask Advisor across Ads, Analytics and Merchant Center

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