Warby Parker to open eyewear shops in Target stores: Here’s the full list of locations coming in 2025

Love Warby Parker glasses, but not the high price tags? This one’s for you. Target is partnering with Warby Parker to bring designer-quality, affordable eyewear to customers, opening five “shop-in-shops” in 2025, the retailers announced on Thursday.

Warby Parker staff will run the shops within Target locations, which will offer glasses, sunglasses, contacts, eye exams, and vision screenings, consistent with the eyewear brand’s own stores. Prices will start at $95, including prescription lenses.

The first five locations will open in the second half of 2025 at the following Target stores:

• Willowbrook, IL
• Bloomington, MN
• Brick, NJ
• Columbus, OH (Polaris)
• Exton, PA

Warby Parker at Target will also debut online at Target.com with the opening of the first location. More Warby Parker shops are slated to open in 2026.

“Warby Parker at Target reflects both brands’ commitment to style, affordability, quality and convenience,” Christina Hennington, executive vice president of Target said in a statement. “As we test and learn with this new partnership—bringing Warby Parker’s expertise into select stores—we’re enticing new consumers to discover more of Target.”

The new partnership will complement, not replace the Minneapolis-based retailer’s growing Target Optical business, which offers a range of products and services at more than 500 of Target’s 2,000 stores nationwide.

The Warby Parker shops are the latest addition to Target’s growing number of in-store partnerships, which already include Starbucks, Apple, and Ulta.

The news comes after Target announced it was rolling back its DEI efforts, ending its diversity, equity, and inclusion initiatives and investments. The move has angered activists, who are calling for customers to boycott the brand as part of both the ”Target Fast” and “Feb. 28 Economic Blackout” movements.

View the full article