Meta goes high fashion with its new Coperni smart sunglasses

The world is in chaos, and many of us wish this wasn’t reality but a video game. Coperni, the French fashion label, captured this sentiment in its recent Paris Fashion Week show. The brand’s designers—Sébastien Meyer and Arnaud Vaillant—wanted to re-create old-school gamer culture, with the theme of “LAN Party,” which was an event in the ’90s where people would gather together to compete in video games. Coperni brought together 200 people to play games like Fortnite and Rocket League for 24 hours. The show captured the aesthetic of the ’90s, along with that era’s fascination with futuristic digital realities, like those depicted in films like Hackers and The Matrix.

Well, the future is here. At Paris Fashion Week, Coperni showed off a new collab with Meta and Ray-Ban in the form of translucent black wayfarer sunglasses that can double as a computer. The $549 sunglasses have a built-in camera and open-ear audio, so they can see and hear everything you do. As you use your voice to interact with the AI, it will provide customized insights and recommendations. You can also use the glasses to do things like live translation and play content on Spotify.

Meta launched its very first fashion collaboration by bringing Coperni and Ray-Ban branded glasses to the Coperni show. Some models wore the frames and recorded the entire show from their perspective, demonstrating their hands-free recording capabilities. They fit seamlessly into the Y2K looks, featuring lots of sleek black outfits and denim matched with grungy plaid.

Coperni is known for its exploration of technology. One of its most talked-about moments came in 2022, when Bella Hadid stood on the runway in her underwear before three people came out to spray-paint her outfit on in front of the audience. Its best known accessory is the “swipe” bag, which has a distinct oval shape. It recently released a version of the bag that featured NASA’s nano-material called Aerogel which is made of 99% air and 1% glass, making it the lightest bag ever made.

Coperni created 3,600 pairs of these Ray-Ban Meta x Coperni glasses, which launched at 4 a.m. EST—but they’re already selling fast on the Coperni, Meta, and Ray-Ban websites.

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