How This Chrome Policy Change Will Affect Your Shopping Extensions

In the wake of the controversy surrounding PayPal's Honey browser extension, Google Chrome has updated its policies to ban the practices that the extension was observed to be engaging in. Chrome's updated extension policies for affiliate ads includes wording that seems to be a direct response to many of the tactics Honey was accused of participating in, such as injecting affiliate codes without providing discounts. Given that Chrome powers most browsers available now, expect this to have major ramifications on shopping extensions going forward.

If you're out of the loop about the Honey controversy, a multi-year investigation by YouTuber MegaLag recently uncovered evidence of unexpected behavior. Honey was accused of allowing retailers to control which discount codes you could access, and as a result, not letting you discover the best available deals, despite advertising to the contrary. The extension was also observed to be inserting its own affiliate codes in every shopping website you visit, and was seen replacing other affiliate codes with its own, which means that it effectively was pocketing others' commissions. Additionally, Honey actually confirmed to MegaLag that it deliberately engages in some of these practices.

According to Chrome's updated affiliate ads policy, extensions now cannot add affiliate links, codes, or cookies without providing a tangible benefit to users. Extensions will also have to prominently describe their affiliate policy before installation, in the user interface, and on the Chrome Web Store page. Google described some common violations of this policy to make it clearer for developers too, where the company said extensions can't insert affiliate links without providing any discounts or cashback offers. It also banned extensions from inserting affiliate links in the background without "related user action".

According to Google, this means that extensions cannot insert shopping-related cookies while you're browsing without letting you know. They also can no longer insert or replace affiliate codes or promo codes without the user's knowledge. Honey, and other extensions that let you find the best deals, will have to change the way they operate in order to comply with these policies.

In case your favorite shopping-related browser extension is affected by Google's new policies, you can still use other tools for price comparison. Lifehacker's in-house deals expert Daniel Oropeza has a full list of his favorite price-tracking tools for you to check out. It includes a few browser extensions and even a price-tracking tool by Honey itself (don't worry, this one is not a browser extension), which are all very useful for deal hunters. My personal favorite is Slickdeals, a site I've relied on for over a decade to find great deals. More than its price tracking, I value Slickdeals' community a lot. The best deals are heavily upvoted and the comments below each deal help me quickly determine whether a deal is actually a steal. 

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