Why the climate tech industry needs outsiders

The climate tech sector is at a crossroads. We have the tools we need to fight climate change, but the real challenge is scaling and deploying them. This is where “climate-curious” outsiders play a crucial role.

At Epic Cleantec, a company I cofounded to tackle water scarcity through innovative reuse technology, none of us came from an environmental background. That outside perspective turned out to be a huge advantage. When I began this journey, I didn’t know much about water. I wasn’t a trained environmental or civil engineer, which meant I never even learned about how things were traditionally done. This lack of traditional expertise freed us from being tied down by how things were “supposed” to work, allowing us to find fresh solutions to persistent problems.

My path to climate tech was anything but linear. I had flirted with a wide range of disparate career paths spanning veterinarian, chef, club promoter, historian, political lobbyist, and lawyer. I even briefly entertained becoming a rabbi, until my own rabbi convinced me not to take that path. Unsurprisingly, I often faced skepticism at conferences and industry events, where our company’s unconventional approach was met with doubt.

But here’s the key takeaway: Solving the climate crisis isn’t just about creating new technology. It’s about turning these innovations into practical, widespread solutions. That’s where operational know-how comes in—something outsiders often bring to the table. People who’ve run businesses, managed complex regulations, and scaled global operations have the experience to make climate solutions a reality.

Why climate tech needs outsiders

The climate tech industry has largely been driven by environmental scientists and policymakers. But solving the climate crisis calls for more than just scientific advances—it requires major business transformation. To truly deploy climate solutions on a global scale, we need the same expertise that turned industries like fintech, e-commerce, and cloud computing into giants.

Investors get it. BlackRock CEO Larry Fink predicts the next wave of unicorns will come from climate tech. But to build these companies, we need more than passion. We need professionals who understand scaling—product managers who can push out software, operations experts who can optimize supply chains, and strategists who know how to drive rapid market adoption.

The idea that climate tech needs deep environmental knowledge is a misconception. What’s truly needed are professionals who know how to turn great ideas into sustainable, scalable businesses, all while navigating complex regulations. The future of climate impact depends on commercial success.

The solutions are ready, they just need deployment

A lot of the technology needed to curb emissions and build climate resilience is already here. From energy storage to electrification, water reuse to regenerative agriculture, many solutions are ready to go. So, the challenge isn’t really about innovation; it’s about implementation.

Just look at how SaaS and fintech industries scaled quickly by leveraging automation, networks, and efficient capital use. If we applied those same strategies to climate tech, we could meet our climate goals much faster. Imagine applying the lessons learned during the rapid growth of ride-sharing or cloud services to solar energy, battery tech, or industrial decarbonization.

Climate tech isn’t just about better tech; it’s about changing systems. It requires navigating complex regulations, aligning with ever-changing corporate sustainability goals, and getting entrenched industries on board. Outsiders who have scaled companies in heavily regulated fields like healthcare, finance, and transportation are particularly equipped to drive this change.

A crucial moment for climate tech

Climate tech isn’t a niche anymore—it’s becoming one of the most exciting frontiers of innovation. As more professionals from traditional tech and business sectors seek out purpose-driven careers, climate tech offers a unique blend of meaning and market opportunity. The influx of outsiders isn’t just helpful, it’s essential.

For climate tech to thrive, we need to embrace professionals with diverse and wide-reaching expertise. Industry leaders must actively recruit people with transferable skills, and investors must see the value in teams that blend technical knowledge with business acumen. Solving the climate crisis isn’t just about inventing new technologies—it’s about getting them into the world at scale, fast.

The opportunity is huge, but the urgency is even greater. To meet global climate goals, we must think outside the box and bring in the people who are ready to challenge the norms. For those “climate-curious,” there’s never been a better time to dive in because climate tech isn’t just the future of innovation, it’s the future of business.

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