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This 65-Inch Sony Bravia 7 QLED TV Is $800 Off During Amazon's Big Spring Sale

ResidentialBusiness
in Home Office Setup & Equipment

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Amazon’s Big Spring Sale is back for a second year and runs through March 31. It’s not quite the frenzy of Prime Day, but there are still plenty of decent tech deals worth checking out. You don’t need a Prime membership to shop the sale either, though Prime members do get access to a few better prices. If you’re curious, you can always sign up for the free 30-day trial and cancel later. Either way, this week’s a solid time to pull the trigger on those bigger purchases you’ve been eyeing. Like, say, a giant new TV.

Right now, the 65-inch Sony Bravia 7 QLED TV is on sale for $1,198, down from its usual $1,999.99. That’s not just a steep $800 discount—it’s the lowest price it’s ever hit, according to price-trackers. Sony’s new QLED series—essentially the brand's answer to Samsung’s dominance in the space—brings in Mini LED backlighting for better contrast, and the Bravia 7 delivers deep blacks without washing out highlights. It runs on Sony’s XR Processor, supports Dolby Vision and Atmos, and has a native 120Hz panel, which means smoother gaming and sports watching. Google TV is baked in, and for gamers, there’s HDMI 2.1, VRR, and ALLM support, making it a solid match for a PS5 or Xbox Series X setup. It checks a lot of boxes. But it’s not OLED, and you might notice the difference if you’re picky about contrast in dark rooms.

From a practical standpoint, this feels like a solid buy if you want something premium but don’t want to pay OLED prices. The local dimming is decent, though not as perfect or as precise as Sony’s higher-end models, which means you might catch some blooming around bright objects on dark backgrounds. And while it gets bright enough for most rooms, it’s not the brightest in its class—Samsung’s QN90C reportedly edges it out there. Also, if you're planning to set it up in a bright living room for group viewing, it might not be the best fit. The screen’s glare handling isn’t strong enough to fight off reflections in well-lit spaces, and the picture quality drops off unless you’re sitting right in front of the TV. Still, if you’re upgrading from an older LED or mid-tier TV, you’ll notice a big jump in picture quality and color accuracy.

Shopping for tech? Lifehacker can help you make the right decision. Browse our tech reviews and head-to-head comparisons for everything from laptops and smartwatches to e-bikes and home gyms. Subscribe to our deals newsletter, Add to Cart, for the best sales sent to your inbox, or browse our best-of lists directly on Amazon, including:

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