The Out-of-Touch Adults' Guide to Kid Culture: 'A Minecraft Movie'

Popular culture for kids has fragmented so much lately that what's familiar to one 14-year-old might be utterly foreign to another. But the progress toward everyone having their own personal culture isn't complete. So I'm taking a look at some of things all (well, most) kids relate to and love, including A Minecraft Movie, Labubus, and the literary techniques developed by Spanish author Jorge Luis Borges in the 1940s (for real).

Will A Minecraft Movie become a generational touchstone?

I'm writing this on the day A Minecraft Movie comes out, and signs point to the release being one of those vanishingly rare events that capture the collective imaginations (and disposable incomes) of a generation. It's a cultural event that everyone (under a certain age) will experience and remember. But probably for a different reason than you expect.

The main audience for the movie is younger kids (and their bored parents who are dragged into theaters, of course). Six-year-olds are going to love seeing Minecraft on screen in a genuine way, but many teenagers are attending the movie ironically. It's like that time kids gathered the squad and wore suits to the Minions movie a few years ago. A Minecraft Movie hasn't been getting good pre-release reviews, but it is getting good pre-release memes. And there is no better marketing for hard-to-reach kids than their peers making TikToks.

I love that the memes all seem to tacitly accept that the movie will be bad, like this one, in which the trailer is cut down to only words from the video game:

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Or vids like this one with a single cheesy phrase:

or this one with a ton of cheesy phrases:

Or this brain-rot video:

If I had any money at all, I'd bet it all on the creators of the movie having made it like this on purpose. They know that little kids are going to love A Minecraft Movie regardless of the bad CGI, the canned "catchphrases," and the clichéd plot; kids are terrible at critical thinking. They also must know that older kids wouldn't accept a kiddie version of Minecraft if they took it seriously. Minecraft, the game, is so open-ended that the version of it a teenager experiences is very different than the one a little kid experiences: There's no way to "stay true" to the source material like you can with Super Mario, so the movie's producers didn't try. They leaned into the cheesiness instead, in the hopes of catching an ironic wave because there's nothing older kids like more than laughing at things they used to like (even though we adults know that, deep in their hearts, they still love it.)

Or I could be wrong and the thing could be a flop; what am I, Nostradamus?

What's the deal with Labubus?

Credit: Labubu

Parents: if you haven't heard of Labubus, I predict you'll know everything possible about them between now and Christmas. The slightly edgy-looking plush dolls with vinyl faces are destined to become the must-have toy of the 2025 holidays—we're talking Beanie-Babies-in-1997 levels of hysteria here, so be prepared.

A creation of Hong Kong-based illustrator Kasing Lung, Labubus were first marketed in 2015 by a company called Pop Mart. Over the last decade, they've taken over Asian markets, spread to Europe and America, and have recently reached worldwide critical mass.

The popularity is partly because the characters are undeniably adorable and cool, but also because they're collectible. People love collecting things. Labubus are available as keychains, dolls, and emblazoned on other merchandise. There are over 300 variations of the toy, with more on the way, so you'll never run out of Labubus to buy, ever. A main difference between Labubus and Beanie Babies is that Labubus are sold in black boxes, so a buyer doesn't know exactly what they're getting before the purchase. Some are more rare than others, so if you want to collect 'em all, you're going to be getting a lot of doubles.

As you'd expect, there's a ton of Labubu content on social media and a thriving secondary market for the toys, full of collectors and quick-buck artists, has sprung up. Ordinarily, I'd suggest would-be Labubu millionaires take a look a what happened to people who "invested" in Beanie Babies and invest in a IRA instead, but I'm not sure that advice applies: If you invest in Labubus instead of a mutual fund, at least you'll have some cool dolls to hug.

Yarn face makeup trend terrifies, intrigues

The "yarn face" makeup trend on TikTok isn't being widely practiced yet, but I hope it catches on: Using makeup for reasons other than "so I look prettier" is the kind of subversion of expectations the world needs more of. It's scary and weird, but I want to see people walking around looking like they were crocheted every time I go outside.

The technique was invented by extremely talented SFX makeup artist @annamurphyyy in this video, which was was viewed over 52 million times:

Before long, other cosmetic influencers responded with their own takes on the trend, resulting in videos like these:

Viral video of the week: My Most UNHINGED Video [Amanda The Adventurer 2]

This week's viral video, "My Most UNHINGED Video [Amanda The Adventurer 2]" has been viewed over four million times on its first day online. It's from game-streamer CoryxKenshin, and works on a lot of levels. Here's some explanation:

1) Game streaming: This isn't exactly new, but young people love watching other people play videos games, often for long stretches; this video is over two and a half hours long.

2) CoryxKenshin: This streamer has over 20 million subscribers on his YouTube channel. He mainly plays horror games, a popular genre for streamers, probably because watching people get scared is fun.

3) Reaction videos: CoryxKenshin might be described as a combination of game streamer and reactor. His videos are half about the game he's playing and half about his reaction to it.

4) Amanda the Adventurer 2: A sequel developed by indie studio MANGLEDmaw Games, Amanda the Adventurer 2 is a puzzle-heavy horror game about a kids' TV show from the early 2000s that's connected to something supernatural and sinister involving missing children. It is an example of "analog horror" and horror revolving around nostalgia for childhood, both popular among young people.

5) Analog horror: This popular-among-younger-people analog horror subgenre isn't usually gory or overly violent. It's not usually adult horror. The idea is to create a disconcerting, dreadful vibe through highlighting the limitations of older forms of media, then breaking the tension with an occasional jump scare. You play Amanda the Adventurer 2 by controlling a character who is watching old VHS tapes of a children's TV show. Amanda, the show's main character, invites interaction from the audience. She's somehow alive inside the VHS tapes, and you progress in the game by figuring out what Amanda wants and giving it to her (or not giving it to her), thus unveiling the story behind the tapes and the missing children. Like many popular horror games, Amanda's scares are based on referencing media the audience remembers from childhood—in this case, Dora the Explorer.

6) Multi-layered, nested narrative: Creating complex fictional structures that distance the reader from the story was popularized in horror literature by Mark Z. Danielewski's House of Leaves, but you can go back further and credit Phillip K. Dick or Jorge Luis Borges if you want. The interesting part to me is how artistic conventions that were once the sole purview of pointy-headed intellectuals are now fully accepted by 14-year-olds who have never read a book. Consider what you're doing right now: You're reading a description of a YouTube video of a person playing a game in which the "real" person watches VHS tapes of a fictional character that's based on "actual" fictional character Dora the Explorer. Like I said: There are many levels.

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