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We may earn a commission from links on this page. Inventors are like musicians: The ones we can name are rich and famous, but the majority will never be known. While many new products can feel more like gimmicks than actually useful (TikToker Khaby Lame famously made a career out of making fun of silly "innovations"), I can't help but root for a certain kind of inventor: The ones brave enough to have a small idea that has no chance of earning millions, but might improve lives in a small way. At The Inspired Home Show, I spoke with several inventors aiming to do just that. What is The Inspired Home Show?The Inspired Home Show, held in Chicago from March 10-12, is North America's largest home and housewares event. The event is open to buyers from major retailers—think the kind of housewares and big-box stores where you might buy kitchenware, appliances, or cleaning tools—and to brands from around the world, who showcase their latest products and innovations. The show is held annually, and I attended this year as a new homeowner to see what's coming to stores this year, and to learn more about the over 2,000 brands offering housewares, tools, and home tech. What is the Inventors Corner?The Inspired Home Show is divided into four showroom floors: "Clean + Contain," "Dine + Decor," "Wired + Well," and "International Sourcing." But a special area is set aside for the "Inventors Corner," where a few dozen startups have narrow booths to display their niche houseware innovations that they hope catch on. Credit: Jordan Calhoun/Lifehacker There's a pitchroom-style energy to the Inventors Corner. Separate from the established household brands like KitchenAid or Hamilton Beach, the Inventors Corner is two rows of warm and outgoing entrepreneurs—the underdogs and dreamers of the convention—standing in front of uniform, bespoke booths, all eager to share their innovation and convince buyers that it deserves to be the next big thing. Realistically, few of them will be successful, but I saw at least five innovations that were just cool, creative, or helpful enough that I can't help but root for them. The ErgoCup is a Global Innovation Awards finalistThe ErgoCup is the kind of product where I tend to roll my eyes, wondering if anyone needs it. But when I met Gerald, the guy who handcrafts every ErgoCup one by one, I was holding a coffee, and he asked me to hold an ErgoCup instead. When I did, I had to admit that holding an ErgoCup felt good—a whole lot better than the mugs I have at home. The ErgoCup is designed for people with hand mobility and gripping issues, but it's also just a well-designed mug that feels easier to hold by basically eliminating the need for grip. It won't be the type of product you find in stores soon—they're handmade and not mass produced—but it's the kind of unique craft item that feels special and makes people ask where you bought it. The ErgoCup is a finalist for the 2026 Global Innovation Awards for product design excellence. Credit: Jordan Calhoun/Lifehacker The Geo ground-meat cooking tool is spatula-meets-potato-masherThe Geo is specifically made for ground beef (or ground meat, in general), allowing users to easily and evenly break up ground meat. It's like a combination of a spatula, masher, and slotted spool, and it's the type of tool you wouldn't know you needed until you tried it. The Geo is another award finalist for its unique and useful design, and if you cook ground beef often enough, it's worth considering giving it a try. It only costs $16. Liddy is the first interlocking, stackable pot lid systemWhen I found Liddy, my first thought was that it surely existed long before now. My second thought was that I want to get one to replace the mess of pot and pan lids cluttering several of my cabinets and drawers. Liddy is marketed as the world's first interlocking, stackable pot lid system, which can replace up to six mismatched pot lids (universal pan lids exist, but aren't interlocking and stackable). It comes in two sizes, and its design allows it to fit on any standard pot or pan, and then it stows away neatly onto a space-saving base station for storage. They're dishwasher-safe, they end the confusion of which-lid-goes-with-this-pot, and they cost only $50 to eliminate the clutter of pot and pan lids. Alpha QuickFind is a customizable organization system Alpha QuickFind is an organization solution for junk drawers: It's a standalone drawer system meant to be a place to store miscellaneous items (think pens, batteries, office supplies, card decks, cables, loose change, and small tools), turning chaos into order. It's basically the adult equivalent of having a fancy pencil organizer at school instead of a standard pencil case, and it'll free your junk drawer to be used for something else. Granted, for $300, you might choose to keep your junk drawer. My Snapboard is the first snackboard designed to keep charcuterie coldMy Snapboard is a freezable snackboard that keeps food cold while it's on display. It's smart in its simplicity: You simply pre-freeze the board before, say, a summer picnic, and its patented design will help retain the temperature keep your food cold despite the summer heat. If you've ever taken charcuterie to a park or hosted an outdoor outing, you likely learned how quickly spreads melt, vegetables wilt, and cheese turns spongy. My Snapboard is meant to be an easy fix for that. It costs $50 for the black-and-white version, or $60 for the fancier woodgrain. View the full article

Your home has a style, but that style was decided for you long before you went into a store. Those decisions were made by buyers who attend shows like The Inspired Home Show, where popular brands from around the world showcase their latest housewares to retailers, who then stock those products in the stores we shop. As a new homeowner myself, I wanted to see what's coming to stores, so I planned to attend The Inspired Home Show in Chicago from March 10-12. Suffice it to say, there's a lot to see. What is The Inspired Home Show?The Inspired Home Show is organized by the International Housewares Association, a nonprofit trade organization committed to "maximizing the success of the home and housewares industry." They host the show annually in March, with over 2,000 brands in attendance to showcase their products, network with buyers and tastemakers, and share the latest housewares trends and innovations. The trade show is broken into four categories: "Clean + Contain," "Dine + Decor," "Wired + Well," and International Sourcing. How attending a housewares expo changed the way I'll shopWhen I bought my first home in November, I began to realize how much discoverability played a role in what I put into my home. Much like how the tables at my local bookstore or the first page of search results that determine what I read, the stock at retailers like Walmart, Home Depot, or Target often shapes the possibilities for my kitchen's function, the organization in my linen closet, and the appliances on my counter long before the thought crosses my mind. Admittedly, I don't often care about those things—I rarely find the shelves of big-box stores lacking in options, let alone online shopping as a whole—but I chose to approach the expo with the imagination of a fantasy draft night. Stores are making picks, but what if I don't like their choices? Being more aware of brands and their products allows me to make my own. Being aware of brands, products, and sales is generally part of my job, but as a tech-focused brand, my attention leans far more toward Apple, Google, and Microsoft than toward Dreo, Carote, and Vacane. The prevalence of online shopping for tech makes my options for the best tablets, fitness trackers, and digital notebooks feel meaningful. But since becoming a homeowner, I've come to realize the prevalence of housewares and home tech is just as broad, only its options are much less known. The more I learned to view housewares, tools, and home tech as a spectrum of countless brands, the more I want to be able to separate the wheat from the chaff. The housewares market is full of cheap, low-quality crap, and for most of my life, I furnished my apartments with kitchenware, appliances, and cleaning tools as inexpensively as possible. Much of that was due to financial constraints, which I understand only too well. I rolled my eyes when I was told that "there's nothing more expensive than cheap shoes" when cheap shoes were all I could afford. But my habit of buying cheap housewares persisted for two reasons: a resistance to consumer manipulation (I still remember the first infomercial product I bought as a teen that turned out to be junk), and the belief that housewares brands were all the same. The first of those reasons remains. I religiously use ad blockers online, snooze algorithmic suggestions on social media, and block brands on Instagram. To date, I have nearly 10,000 accounts blocked on Instagram alone, where I manually block every account that tries to sell me a product I don't need. Credit: Jordan Calhoun But the belief that all housewares brands are the same has fallen apart, and walking the showroom floor at a convention dedicated to the industry's evolution reminds me just how much thought goes into an industry I once easily ignored. Check out the 2026 Global Innovation Awards winnersOf course, not everyone can attend trade shows, especially ones closed to the public. And while your own brand opinions may come from personal trial and error, word of mouth, YouTubers, or online forums, I hope to include more home-related expos and conventions in the mix. Only when we know what's available can we make more informed choices of our own, directly from the companies we trust, rather than limiting ourselves to store shelves. To that end, take a look at the winners of the International Housewares Association’s 2026 Global Innovation Awards. You can also check out my experience at the Inventors Corner, where 32 smaller brands share their niche houseware innovations that they hope catch on. Finally, you can stay tuned for the coolest brands I saw at The Home Innovation Show by subscribing to our Home & Garden newsletter, Smarter Home & Living. View the full article

We’ve tested Google AI Max over the past nine months, analyzing 23 individual tests across 16 already mature advertisers operating within a range of verticals. This article reveals what we did to maximize success with this campaign type. Your experiments and observations may vary. If so, we’d welcome the debate. This is intended to be just one voice among many in the conversation around AI Max. All the analyses we discuss are replicable within your own accounts, so you can ratify or dispute the findings based on your own data. The ground rules for AI Max Before launching an AI Max test, consider several factors. Two are particularly significant: Your campaigns should bid on a conversion action that’s meaningful for your business. Aim to get your conversion hygiene in as good a place as possible through tools like Enhanced Conversions and Google Tag Gateway. Value-based bidding is also ideal, although it’s not essential. Any automated targeting functionality can work. Your campaigns shouldn’t be budget-constrained. This advice is true in many situations, but it’s particularly relevant with AI Max. What’s the point of opening up your targeting if your budget prevents you from entering those auctions anyway? If your campaign is limited by budget, then either increase your daily budget headroom or set more conservative bid strategy targets. With those prerequisites satisfied, we can now cover some of the juicier findings we’ve uncovered from our AI Max tests. Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started with Learning 1: Go all in with AI Max AI Max performs best when you enable all three core features simultaneously: Search term matching. Text customization. URL optimization. Overall, we saw a 40% higher uplift in test success rates for campaigns that used all three features compared to those that opted in only to the baseline search term matching functionality. Text customization drives stronger performance Google has been pushing the text customization concept in various guises for a few years. However, earlier versions, like auto-applied recommendations, have had limited uptake. So, we were keen to finally assess the impact this would have. Using the Added by segment in the assets report, you can compare how text customization performs compared to standard advertiser-provided assets. We found that AI-edited assets delivered an improved return on ad spend (ROAS) and helped extract more value per impression. Put simply, clients were better off when text customization was activated than when it wasn’t. This trend was consistent across both headline and description assets, even though we found that text customization modified headlines far more often than descriptions. Text customization skews the auction in your favor Strong performance is the ultimate objective for AI Max campaigns. But from a search geek’s perspective, the arguably more tantalizing result is that text customization demonstrably improved Quality Score. We assessed historical Quality Scores for clients who activated text customization before and after the test launch. This analysis is valid because the Google Ads interface reports Quality Score only when the search query syntax exactly matches the keyword. This methodology provides a like-for-like comparison across a group of queries that were targeted both before and after switching on AI Max. We saw a topline improvement in weighted Quality Score, from 6.8 to 7.3. This upward trend repeated across the three components of the Quality Score, with ad relevance showing the most notable uplift. *Quality Score components evaluated as below average = 1, average = 2, above average = 3 Logically, this shouldn’t be a surprise. After all, the premise of text customization is that Google shows the best possible ad to each individual user. Nonetheless, it’s satisfying to see this story unfold in our analysis. At the same time, this finding is noteworthy because advertisers have generally been reluctant to use the full AI Max suite. Across all our test cases, only 50% used text customization, and even fewer (44%) enabled URL optimization. Some brands will need to adhere to compliance guidelines that outright prohibit the use of these features. But our results suggest that if you have any wiggle room at all, you’d be well served by running a test with all three features. Google is constantly rolling out additional guardrail features to clarify what is and isn’t off-limits from a brand messaging perspective. Marketers in more risk-averse organizations would be well-advised to keep a close eye on these releases. Dig deeper: Google expands AI Max text guidelines globally Learning 2: Take an account-wide approach with AI Max This next suggestion might seem counterintuitive, but hear me out. If you’re testing out AI Max for the first time, you might be better off enabling the feature across your entire account right from the start, rather than following a step-by-step approach. There are a few reasons for this. Not all AI Max traffic is net-new With AI Max enabled, you can target more queries and users than before. And of those queries, many will genuinely be net-new to your account. However, it’s also common for queries that another campaign in your account once reached to get pulled into your AI Max campaign. When we assessed performance at the campaign level, we saw an average +7% increase in conversion value, directly generated by queries the campaign had never targeted before. When we zoomed out to an account-level view, however, only 46% of those queries were actually new to the account. The remaining 54% had previously been captured elsewhere in the account. That still isn’t a bad result. An approximately 3% incremental uplift in conversion value, especially for accounts that were already running with a high broad match adoption, is great. But this finding does have two key implications: If you care about your search term hygiene, enabling AI Max in only a subset of your campaigns could disrupt your search term-to-campaign funnel. Because brand inclusion lists are now exclusively available for AI Max-enabled campaigns, enabling AI Max account-wide can help you maintain a cleaner search term-to-campaign funneling system. Single campaign adoption muddies the water when assessing the success of your test. You care about net-new conversions, not reorganizing existing traffic within your account. When testing AI Max, make sure you assess the full account-wide impact. Get the newsletter search marketers rely on. See terms. How not to evaluate AI Max Don’t rely on a cost per acquisition (CPA) by match type analysis to assess AI Max’s efficacy. This approach reveals attribution data within your campaign. But what you really want to know is whether AI Max has improved your overall ability to generate returns at an incremental investment that you’re comfortable with. There are examples of advertisers trialing AI Max and achieving account-wide efficiency improvements. But you should identify those cases by reflecting on macro, account-wide performance — not by looking at your match type CPAs. Why you should monitor campaign types Consider how AI Max interacts with your other campaign types and targeting methods. Let’s call out one particularly glaring example: Dynamic Search Ads (DSA). In our own analysis, every successful AI Max test occurred in an account with low-to-no adoption of DSA campaigns. This is understandable. Almost every single capability of DSA campaigns is now available in AI Max. So, it shouldn’t be surprising that having both campaign types running in parallel doesn’t improve performance. It’s plausible that we may not be that far away from Google announcing another round of campaign streamlining initiatives, similar to those for Smart Shopping and Discovery campaigns in previous years. But until then, it’s on marketers to put some thought into the role you intend each campaign type to play within your overall account plan. Dig deeper: AI Max in action: What early case studies and a new analysis script reveal Learning 3: Think beyond AI Max If you’re already comfortable with AI Max and you’re ready to push onto the next step, there’s a wealth of new testing opportunities to think about. Search Bidding Exploration (SBE) was and still is the first major user-facing change to Google’s bidding technology in the last five years. Yet there’s been remarkably little industry chatter so far about this feature. SBE feels like a natural partner for AI Max, given that both tools are designed to reach incremental and previously inaccessible customers. AI Max also gives you the chance to evolve your thinking around account structure. In an AI Max world, the optimal balance between segmentation and consolidation may lie elsewhere than before. We’re already starting to see some green shoots of successful hyper-consolidation approaches. But it’s still too early to decisively comment one way or another. Dig deeper: AI Max increases revenue 13% but drives higher CPA: Study See the complete picture of your search visibility. Track, optimize, and win in Google and AI search from one platform. Start Free Trial Get started with Putting AI Max to the test in your own account It’s an intriguing time to be working in paid search, and AI Max has already sparked significant debate and experimentation within the industry. If you’re a later adopter or if you’re looking to improve on a previously unsuccessful foray into AI Max, then consider the following: Implement key ground rules: Ensure that you have objective-oriented bid strategies in place, powered by strong conversion hygiene. Remove campaign budget constraints once and for all. Adopt an all-in approach: Text customization and URL expansion may not be as popular as search term matching. But we’ve observed that using the full package can actually improve the likelihood of success — by up to 40% in our experiments. Prioritize an account-wide impact: Consider the interplays between AI Max, your regular keyword campaigns, and DSA. It might be that an AI Max everywhere approach is preferable. When judging results, look beyond campaign-level tests where possible, and block out the CPA-by-match-type brigade. Get creative: Think about the more innovative ways you can integrate AI Max with other facets of your account. View the full article

Let me introduce you to your good friend, sweat. Ignore the gross feel and the potential for B.O. for the moment, and think about what it does for you: When your body gets too hot, threatening to raise your core temperature over what’s healthy, little glands in your skin squeeze drops of moisture onto its surface. As soon as a breeze hits those droplets, they evaporate, taking some of your body heat away with them. This is true even during exercise. It's not the exercise that makes you sweat; exercise just raises your body heat, and it's the heat that makes you sweat. That's why you sweat without exercising on a hot day, and why you can sometimes exercise without sweating in a cold environment. In other words, sweat means a lot less than you might think. Sweating doesn't mean you're getting a good workout, doesn't mean you're losing weight, and it doesn't tell you much about your fitness level. Let me explain. You can get a great workout even if you don’t sweat very muchAt the same ambient temperature, a harder workout might result in more body heat, so we’ve built up an association between sweating and working hard. It’s deceptive, though. If you go for an hour-long run in the heat, you’ll sweat buckets. Run an hour on a treadmill at room temperature, and you may not sweat quite as much, but you’ll still be dripping. Go and run an hour in the winter, though, and you’ll barely be damp. That’s because your body doesn’t have to worry about cooling itself down. Besides the ambient temperature, there's another factor here: Not all workouts raise your body temperature equally. A heavy strength training workout, with plenty of rest time, may not raise your body temperature enough to make you sweat very much. That doesn't make it a less-intense workout than, say, an easy jog. So don't read too much into the amount you sweat. Why do some people sweat more than others?One of the biggest differences between people who sweat a lot and those who sweat less is body size. And by "size" I literally mean that—it doesn’t matter whether you’re fat, muscular, tall, or some combination thereof. The more of you there is, the harder your skin has to work to cool you down, and thus the more you sweat. And then there's the relationship between surface area and volume. The more skin you have relative to your body size, the more efficiently sweat can cool you. That means smaller people, including children, have a higher surface-area-to-volume ratio, so they can cool down with less sweat. If you lose a substantial amount of weight, you may end up sweating (slightly) less for these reasons. You have less body mass, and your surface-to-volume ratio improves a bit. On the flip side, the fitter you are, the more you might sweat, as research suggests runners’ bodies turn on the sweat glands sooner than sedentary people, and that they sweat more during the same workout. So sweating more doesn't mean you're out of shape; it can mean you're actually fitter and better adapted to the heat than people who sweat less. Finally, if you feel like you’re the biggest sweater in your friend group, look at whether you’re actually doing appropriate comparisons. If you’re dripping when you run in the noonday sun and you see your friend post a selfie from the air-conditioned gym, you shouldn’t expect the two of you to sweat the same amount. What’s the connection between sweat and weight loss?Sweating a lot during a workout does not mean you’re losing fat, so let’s bust that myth right there. Sweating a lot can make you lose water weight, though, which is only temporary. Our bodies contain a certain amount of water in our blood and in the various cells and compartments we’re made of. We can lose a little bit of it, become slightly dehydrated, and barely notice. Or we can drink a ton of water and become very hydrated, and have to pee a lot to get back to a normal level. In extreme cases, we can get so dehydrated it threatens our health, but that’s rare with normal activities. When you sweat, and that sweat evaporates or gets rubbed off (you mop your brow with a towel, let’s say), that’s water leaving your body. You can actually weigh yourself before and after a workout and notice a change in weight if you sweat enough. Every pound of weight you lose is two cups (16 ounces) of water that has left your body. So technically you “lost weight,” but it wasn’t fat. You’re just due to drink two cups of water, and then you’ll be hydrated and happy again. View the full article

For some time now, reporting around Apple’s folding phone has coalesced around two beliefs: the device is set to drop this fall, and it will have a significantly less visible display crease than previous folding devices. That sounds like a typically Apple feature to prioritize, and it could well explain why the company is late to the category. Folding phones are cool, but the creases in their inner screens are undeniable imperfections. Whether it’s capacity with music players, user interface with smartphones, or the overall form factor with tablets, Apple tends to avoid making products with clear compromises in their defining elements. But is it even possible to make a crease-free folding phone? There are huge engineering challenges to making a phone with a glass display that bends back and forth and flattens seamlessly, much less one that stays that way over time. Well, a new phone announced today might well have upstaged Apple. Oppo, one of China’s biggest phone brands, has revealed details of how its Find N6 is addressing the crease; a full launch will follow next week. Close to zero crease I thought last year’s Find N5 was the best foldable phone on the market, at least if you could get your hands on it—Oppo only sold it in China and South East Asia. At launch it was the thinnest smartphone available anywhere, and Oppo made some bold claims about its “almost invisible” crease. That was broadly true unless you turned the screen off or tried to use the phone outside; you could also still physically feel the crease in the middle of the panel. This time Oppo is marketing the Find N6 as having a “Zero-Feel Crease.” I’ve been using this phone for a week, and I would still say “zero” is an exaggeration—but only a slight one. The N6’s screen is a big improvement on the N5’s, which was already well ahead of competitors. The crease is very difficult to see unless you’re really looking for it, and it’s also hard to feel in actual use. It’s clearly there if you press deeply against the screen and run your finger across it, but this is the first time I’ve felt like it was truly unobtrusive and unlikely to ever bother me in a real-world situation. Oppo isn’t necessarily reinventing the technical wheel here. The company says it achieved the new crease by refining its existing design, including by widening the “waterdrop”-style hinge by 11% to avoid acute stress on the display. Oppo is also using liquid 3D printing with photopolymer droplets to smooth out individual imperfections in every manufactured hinge. According to the company, the industry standard for height variance in folding hinges is 0.2mm, but this technique has reduced it to just 0.05mm in the Find N6—less than the width of a human hair. ‘Exceptionally flat’ While it’s impossible to test these claims right now, it’s also worth noting that Oppo says the Find N6 will remain in its pristine, flat state for significantly longer than other foldables. The company says it should stay “exceptionally flat” through 600,000 folds, while the phone has been certified by TÜV Rheinland to remain functional for more than a million. The results are impressive, but Apple is unlikely to take the same technical approach. Oppo has been iterating on its folding phone design for a long time—the first Find N came out in late 2021 after more than three years of development—whereas Apple is coming in fresh. Well-connected analyst Ming-chi Kuo has suggested that the folding iPhone will make use of a new type of metal plate to distribute bending stress across the panel and thereby reduce the impact of the crease. The solution is said to have been developed by Samsung Display, which itself showed off a demonstration “Advanced Crease-less” panel at CES 2026 in January. The Apple response Apple rarely takes off-the-shelf solutions, however, and if there’s one thing I’d expect from its design team, it would be to relish the opportunity to come up with a mechanically novel kind of hinge. It would be surprising if there wasn’t something unique to the new iPhone that Apple could tout in its marketing, even if it does substantially rely on technology from a partner like Samsung Display. What matters, though, is that Apple’s desired outcome has more or less already been achieved by someone else. With the Oppo Find N6, the crease is no longer a serious drawback to usability or aesthetics. That means that whatever Apple was planning to compete with before, there’s now a new benchmark to judge the first folding iPhone by when it eventually gets announced. On one hand, this is good news for Apple fans: the prospect of a truly crease-free iPhone seems more plausible than ever before. On the other, it might be bad news for Apple—this new iPhone could be less differentiated than the company might have hoped for. Oppo has left some room for improvement with the Find N6’s screen, but not a whole lot. View the full article

In the months following Elon Musk’s $44 billion acquisition of Twitter in 2022, my experience with the platform (and perhaps yours too) got quickly, dramatically worse. My algorithmic timeline, better known as the “For you” tab, devolved into a broken fire hydrant of tweets from blue-checked engagement farmers, shameless meme thieves, clout-chasing Republican politicians, and pseudonymous YouTubers posting weird, uncanny rage-bait. For a brief period, X even made “For you” the default setting, nudging users toward this slurry of boosted content and away from a simple chronological feed of posts from the accounts they chose to follow. As a result of these changes, anytime I opened the app and neglected to select the chronological feed, I was not really experiencing Twitter as I’d previously experienced it, or wanted to experience it; I was using a new and different version of Twitter that a reactionary billionaire thought I ought to see instead. Eventually, I stopped using the site, which Musk rebranded as X, because I perceived the platform (whatever the name) as feeding me a steady diet of right-wing slop, and I did not want to upset my stomach any further. Today the site’s basic mechanics remain weighted toward feeds that incorporate some form of algorithmic input. The “For you” tab still appears to over-index on Musk’s posts and perspectives. The “Following” tab defaults to ranking posts by their popularity, which can make it very challenging to try and follow breaking news stories on the app. Finally, a dropdown menu allows users to adjust the “Following” tab to display more recent posts first, which, of the available options, most closely approximates the Classic Twitter experience. A recently published study from a team of researchers in Europe attempts to measure the degree to which X’s algorithm is poisoning the brains of those who continue to use it. The study, which took place in 2023, randomly assigned around 5,000 X users to view either their algorithmic or chronological feeds over a seven-week period, and then measured the effects on users’ political attitudes and online behavior. For anyone who does not have a vested interest in the financial success of X, the findings are pretty grim. The researchers found that the “For you” tab shifted users’ political opinions toward more conservative positions on certain issues—for example, the then-ongoing criminal investigations into President Donald The President, and Russia’s invasion of Ukraine. They found that the algorithmic feed increased user engagement, promoted conservative-coded political content, and demoted posts from traditional news sources, which appeared in users’ algorithmic feeds 58.1% less often than they did in users’ chronological feeds. Finally, and maybe most troublingly, the researchers found that these effects were asymmetric—that although turning the algorithm on changed users’ views, turning it off did not move views in the other direction. After the study, the chronological feeds of participants the study exposed to the algorithm contained 60% more posts from conservative accounts and 28% more posts from conservative political activists, relative to the chronological feeds of study participants who did not use the algorithmic feed. The researchers attribute these results to the types of accounts that users encountered in the “For you” tab and eventually chose to follow, thus adding those accounts to their chronological feeds, too. In other words, once the X algorithm moves you to the right, you probably stay there. And if you use the X algorithm long enough, even on those occasions when you decide to peruse the “Following” tab, you will probably see more conservative-coded content than you would have if you had never checked out the “For you” tab in the first place. The researchers noted that the algorithm’s persuasive effects were stronger among self-identified Republicans and independents than among Democrats, whose views the researchers describe as “largely unaffected” by the experiment. But even if X’s design choices are not turning unwitting liberals into brainwashed MAGA dead-enders overnight, the implications for democracy remain, to say the least, troubling. A 2024 Pew survey found that among social media platforms, X had the greatest proportion of users (59%) who said they used it to keep up with politics. Another Pew survey from the same year found that about two-thirds of X users utilized the platform to follow the news, and that half said they got news from X “regularly.” Again, X stood out from its competitors—TikTok, Facebook, and Instagram—as the only platform for which a majority of users listed “keeping up with news” as a reason they used the site. Against this backdrop, the results of the study suggest that the segments of X’s user base that are more open to conservative ideas are also likely to be in the market for political content when they doomscroll. Similarly, depending on which tab they decide to browse, X users looking for news might be less likely to encounter news reported by actual journalists, and more likely to encounter mendacious agitprop designed to make them angry at Democrats, afraid of immigrants, and/or sympathetic to Donald The President. Part of the reason influential conservatives so loudly profess their trust in X these days is that right-wing echo chambers make them feel comfortable: X’s algorithm amplifies content that soothes their egos, affirms their priors, and inexorably pushes them further to the right. Around the time that Musk was taking over at Twitter, he said he wanted to build a “maximally trusted and broadly inclusive” platform on which “a wide range of beliefs can be debated in a healthy manner.” In the time-honored fashion of conservative culture warriors masquerading as principled champions of free speech, he also said that the platform must be “politically neutral,” which, he noted, would entail “upsetting the far right and the far left equally.” The reality was simpler and much more grotesque: Musk, who dove headlong into Republican politics shortly thereafter and remains the platform’s most-followed trafficker in conspiracy theories embraced by white supremacists, wanted the platform to both reflect and promote his worldview. The study helps quantify the success of this effort: Over the past four years, Musk has transformed X into a disinformation-ridden radicalization machine that occasionally spits out AI-generated nonconsensual pornography, too. If those are things you want from your social media experience, X is serving your interests more capably than ever. If they’re not, X is doing its best to change your mind every time you give it a chance. View the full article

The town halls didn’t work. The twelve month wellness program didn’t work. The pricey motivational speaker definitely didn’t work. Your team looks busy, but is still very, very stuck. What looks like apathy is almost never laziness. What looks like resistance is rarely defiance. What you’re actually seeing is a nervous system in threat mode because change fatigue is fear fatigue. The fact is, the human brain just isn’t wired to fully distinguish between a physical threat and an organizational one. According to Gallup’s 2025 State of the Global Workplace report, half of employees in the U.S. and Canada reported significant daily stress, which is higher than all other global regions surveyed. That’s not a motivation problem. That’s a nervous system crisis happening at scale. Our amygdala, the brain’s fear center, doesn’t have the ability to differentiate between the danger of a rampaging rhinoceros and a reorg. It sees experiences as either safe or deadly. Once in threat mode, attention narrows, the prefrontal cortex (the brain’s center of creative solutions and collaboration) shuts down, and self protection protocols are engaged. The pattern Here’s the pattern I see in nearly every organization navigating significant change: 1. A trigger hits. This could be anything from new leadership, a reorg, constantly shifting priorities, or an AI rollout. 2. The nervous system activates a fear response: freeze, fawn, fight, or avoid. To a fear aroused brain, it feels safer to outwardly resist change (fight), conserve energy and wait things out (freeze), tell you what you want to hear, but refuse to execute change (fawn), or just flee altogether with quiet or outright quitting. 3. The person finds short-term relief by disengaging, delaying, or deflecting and they stop performing at their peak. 4. Over time, that protective behavior hardens into an identity story: “Why bother? Nothing I do matters here anyway.” During times of intense uncertainty, this is a completely normal response for the human brain, but it doesn’t have to hinder success; teams just need better tools to navigate periods of rapid change. Here are a few of my favorite neurohacks that have proven especially impactful with enterprise technology teams in my workshops, helping them decrease fear (aka stress) in seconds, not weeks. Pinch the Valley Using the thumb and forefinger of your right hand, pinch the meaty area of your left hand where your other thumb and forefinger meet. Then massage for thirty seconds. This activates the vagus nerve, downshifting the stress response almost immediately. The best part? Nobody in the room knows you’re doing it. Simple, but powerful. The Near & The Far Hold a pen or your finger about six inches from your face and focus on it. Slowly move it out to arm’s length, keeping your eyes locked on it as your focus shifts. Then bring it back in until it touches your nose. Repeat two or three times. When your visual system shifts between near and far focus, it signals your nervous system to downregulate, and I use this one constantly before every keynote. Bravery Bites This one surprises people: your brain stops feeling fear while you’re eating. This provides powerful, albeit temporary, relief and works best with very crunchy things. My favorites are ice, corn nuts, and frozen blueberries. Essentially, your amygdala understands that if your environment is safe enough for you to eat, it’s safe enough to return to a sense of calm. Sour Jolt When a fear spiral has fully taken hold, or you find yourself thinking in never-ending worry loops, pop something intensely sour into your mouth. This can be a lemon or a sour candy (bonus points if you can combine the sour and chewy from Bravery Bites). That sudden, intense taste is such an unexpected signal that your brain has to redirect attention away from the internal thought spiral and toward the sensation in your mouth. Keep a few sour candies in a mug you actually enjoy looking at on your desk, clearly visible, so it can double as a gentle reminder that you have tools at the ready when a fear spiral hits. The most expensive mistake a leader can make right now isn’t a bad hire or a missed quarter. It’s looking at a team in threat mode and calling it a performance problem. Your people aren’t broken. Their brains are doing exactly what brains are supposed to do when the environment feels unsafe: protect. When you reduce threat and increase agency, you don’t just get compliance, you get creativity, speed, and ownership back, with the biggest shifts happening when leaders stop trying to motivate people past their fear and start helping them move through it. Our biology won’t change. But how you lead through it can. View the full article

New York City’s famed Fifth Avenue is best known for its sparkling, fantastical holiday windows. Now, luxury brands are transforming an often overlooked, sometimes maligned part of city architecture—scaffolding—into artful branding displays. Located at the corner of Fifth Avenue and 56th Street, Prada has unveiled new scaffolding on its building, currently undergoing renovation, that covers its facade in rippling layers of semitransparent Prada-green scrim paper. The result is a beautifully nuanced design solution that turns what’s typically a functional safety requirement into a moiré urban dreamscape that becomes a visual extension of Prada’s brand. Prada isn’t the first to reimagine scaffolding as a branding opportunity. Most recently, Louis Vuitton transformed its Fifth Avenue flagship store, just a few blocks north of Prada, into a sort of construction trompe l’oeil by making the scaffolding that wrapped its store appear to be a gargantuan set of stacked Louis Vuitton luggage. A reevaluation of what scaffolding could be is happening on a broader scale, too: The City of New York also recently approved six new sophisticated scaffolding designs—featuring lights, angled roofing, and clear materials—to make these temporary safety platforms, required by law when a building is undergoing construction, look less like MacGyvered dark green caves and seem more fluid, in keeping with their architectural surroundings. Prada worked with its longtime spatial design partner, the agency 2×4, to design the building’s covering, and it had to build full-scale mock-ups in both Milan and New York to “test the impact of light, shadow, and movement,” says Michael Rock, founding partner and executive creative director at 2×4. “We treated scaffolding as a medium in its own right, not a backdrop.” While it uses standard commercial pipe scaffolding as the underlying structural skeleton, the deft layers of material, signature color applications, and contrast they draw signal the Prada brand and its interest in dualities, according to the company. The mesh is made of two layers of scrim paper—a reinforced, durable woven fiber material—printed with a pattern that references typical New York construction fencing, but in Prada green. The scale of the pattern is different on each of the layers and had to be precisely aligned to create a moiré effect that shifts with light, weather, and viewing angle. At first, it looks like single-surface standard construction material. Someone with an eye for detail will notice a delicate optical effect. “Scaffolding is designed for speed, safety, and building code—not beauty,” Rock says. “The challenge was working within that strict system while transforming it into something intentional and architectural.” Color also plays a significant part in maintaining the building’s brand recognizability on street level. The team painted the pipe scaffolding, sidewalk bridge, and columns in Prada green, and applied green variations to the mesh layers so that the rear layer is a deeper, more muted shade and the outer mesh is brighter, which emphasizes the moiré effect, according to the company. “The facade operates at both macro and micro scales, and much of that nuance only reveals itself in person,” Rock says. “At a finer level, the two mesh layers are not identical: The front scrim is more transparent, while the rear layer is denser. From a distance, the facade reads as monolithic. As you walk along the street, the multiple moiré patterns begin to shift, revealing the layered structure. That spatial effect is difficult to capture in photographs—it comes alive through movement.” Integrated linear LED fixtures also illuminate at night to cast a soft glow on the sidewalk and heighten the transparency of the mesh, revealing how the lights line up with the scaffolding’s structural grid and adding another layer of depth to the concept. But Prada’s reinvention—along with Louis Vuitton’s—of what used to be a design afterthought also shows how branding in retail spaces is evolving. Every possible consumer touchpoint, no matter how seemingly mundane, is a branding opportunity or a missed chance—a moment to drive brand recognition, invoke surprise, and make ephemera into a memorable experience. “Presence is essential,” Rock says. “Brands need to announce themselves, even more so when their facades are lost behind protective layers of scaffolding. Typically, the answer is a kind of billboard wrapper. In our case, rather than hiding construction and maintenance, we leverage them as an opportunity to express Prada’s unique aesthetic heritage. Through color, pattern, and moiré, the scaffold becomes an extension of the brand language rather than a screen. We see this as a branding of and in the structure of the city.” View the full article

Rental housing construction is slowing down in the United States. The cost of common construction materials is a big reason why. According to a new report from the Joint Center for Housing Studies of Harvard University, construction material costs have skyrocketed in recent years, adding to a wide range of conditions that are slowing the production of rental housing. The report, “America’s Rental Housing 2026,” finds that there was a 42% increase in the overall material costs of multifamily residential construction over the five-year period from 2020 to 2025, covering essential building materials like gypsum board, ready-mix concrete, and lumber. It’s a huge jump in costs compared with the previous five-year period from 2014 to 2019, which saw construction material costs rise just 7% overall. “The cost rose a lot following the pandemic. And some of that was supply chain issues that really increased the costs, and then they didn’t quite come back down. And now tariffs are also impacting some products,” says Whitney Airgood-Obrycki, a senior research associate at the Joint Center for Housing Studies and the lead author of the report. These costs are part of the reason the amount of new rental housing stock is shrinking. According to the report, 416,000 multifamily units were started in 2025, down from a 30-year record high of 547,000 starts in 2022. Year over year, fourth-quarter starts of new professionally managed apartments dropped 36% in 2025. The raw materials of housing construction heavily influence the overall cost of housing production, and the past five years have seen material costs spike. Five major categories of building materials—gypsum, plastic construction products, lumber and wood, ready-mix concrete, and brick and structural clay tile—have experienced cost increases of between 26% and 47%. The high material costs have contributed to the slowdown in overall rental housing production, but they’re only part of the picture. Airgood-Obrycki notes that there’s been a labor supply shortage in the construction industry over the same five years, and labor costs in the industry have increased by 24%. High inflation is affecting what people in the housing market can afford, and high interest rates are limiting what developers can afford to build. “There are lots of things happening at the same time,” Airgood-Obrycki says. “The long-standing issues of the high cost of land and issues with delays in development and with a complicated permitting process in some places are also adding time and cost to projects for developers.” Most of the impacts from construction material costs are a direct and long-lingering result of the pandemic, according to the report, but current affairs—from tariffs to oil price shocks from the Iran war—are also having an effect on the overall cost of building. “The tariffs, of course, are adding more on top of that and preventing prices from coming back down in any real way,” Airgood-Obrycki says. For potential renters, that likely means less housing to choose from and potentially higher rents in the long term. View the full article

For years, companies have been told to prepare for the future by chasing youth, digital fluency, and technical skills. They have been urged to bet on “high potentials” and to focus on the next generation. At the same time, they have spent years overlooking one of the most strategic talent pools already available to them: women over 50. This blind spot now looks increasingly dangerous. The future of work is arriving amid inflation, oil crises, wars, and all sorts of geopolitical tensions, economic anxiety, demographic aging, climate disruption, and the destabilizing effects of AI. In such a world, organizations need people who can handle ambiguity, navigate transitions, sustain relationships, and make sound judgments under pressure. That is one of the reasons women over 50 matter so much. They are among the most underused sources of resilience, intelligence, and practical capability in the labor market. If companies are serious about surviving—and growing—in an age of volatility, here are nine reasons why they need to stop overlooking them. 1. Demography is on their side The first reason is demographic reality. In aging societies, women over 50 are an expanding part of the population and, increasingly, of the available workforce. Women live longer than men, often work longer than previous generations, and represent a growing share of experienced talent. Yet they remain underrepresented in hiring pipelines, in leadership tracks, and in strategic workforce planning. Companies speak often about talent shortages while ignoring one of the biggest reservoirs of talent in plain sight. 2. They are veterans of career transitions Women over 50 are often veterans of career transition. Long before everyone started talking about the end of linear careers, a majority of women were already living that reality. Their working lives have frequently included interruptions, pivots, reinventions, periods of part-time work, freelance activity, caregiving, and reentry into employment. What traditional employers have too often interpreted as instability is, in fact, a deep familiarity with change. In a world where careers are less and less predictable, those who have already navigated multiple transitions have a head start. 3. They know how to learn This leads to a third advantage: They know how to learn. In the age of AI, the most valuable workers are not simply those who possess knowledge, but those who can update themselves continuously. Women over 50 who have had to change sectors or rebuild confidence after setbacks often develop a powerful capacity to learn, unlearn, and relearn. They are used to adapting. They are used to having to prove themselves again. They are often much more agile than employers assume, precisely because life has not allowed them the luxury of rigidity. 4. They bring judgment in an automated world A fourth reason is judgment. AI is very good at generating text, summarizing information, and automating routine cognitive tasks. But organizations do not thrive on information alone. They thrive on discernment: the ability to read a situation, understand context, weigh trade-offs, and anticipate consequences. These are not purely technical skills. They are human ones, and they tend to deepen with experience. Women over 50 often bring a kind of seasoned judgment that becomes especially valuable when the environment is uncertain. They are more likely to have seen management fashions come and go, to recognize false urgency, and to distinguish between real innovation and empty hype. 5. They bring emotional intelligence to organizations As work becomes more digital, more hybrid, and more fragmented, organizations depend even more on people who can create trust, resolve tension, and keep teams functioning. Women over 50 often bring strong interpersonal skills forged not only through formal work experience but through years of invisible labor: coordinating, listening, mediating, caring, anticipating needs, and managing relationships. These capacities are still routinely undervalued because they are associated with femininity and because they are difficult to quantify. Yet they are central to organizational performance. In chaotic times, the people who can keep human systems working are indispensable. 6. They strengthen intergenerational workplaces Many companies now employ several generations at once, but few know how to turn age diversity into an advantage. Too often, the focus remains fixated on attracting younger workers, as though experience were a burden rather than an asset. Women over 50 can play a crucial role here. They can mentor younger colleagues without reproducing rigid hierarchies. They can transmit knowledge, stabilize teams, and provide historical perspective. They can also help bridge cultural and professional differences between generations. In organizations where everyone is encouraged to learn from one another, this is a strategic asset. 7. They are often deeply motivated to contribute Contrary to cliché, many women over 50 are not winding down. Quite the opposite. Midlife often brings a sharper understanding of one’s strengths, limits, and aspirations. Many women at this stage are more interested in meaningful contribution than corporate theater. They know what they care about, what they are good at, and what nonsense they no longer wish to tolerate. This often makes them highly effective. They may be less ready to play status games, but they are frequently deeply motivated by usefulness, autonomy, and impact. In a period when so many organizations are struggling with disengagement, that matters. 8. They are agile in times of crisis With an oil shock, economic turbulence, and geopolitical instability looming—or already unfolding depending on where you sit—companies need people who know how to operate when the script no longer works. Women over 50 have often spent years adapting to scarcity, uncertainty, and institutional dysfunction—whether at work, at home, or both. They know how to do more with less. They know how to reprioritize, improvise, and keep going when systems fail. They are often pragmatic rather than ideological, flexible rather than brittle. In an economy shaped by repeated shocks, that kind of agility could be a growth strategy. Companies looking for new sources of resilience and invention should start betting on those who have already learned how to survive upheaval. 9. They help companies understand the society they serve Finally, women over 50 help organizations understand the world they actually operate in. Consumers are aging. The workforce is aging. Families are changing. Needs around health, finance, care, mobility, and everyday life are increasingly shaped by midlife and older adults, especially women. And yet these women remain strikingly absent from leadership teams, innovation departments, media representation, and product design. This makes companies less intelligent. It narrows their imagination and weakens their ability to serve real markets. Hiring women over 50 is therefore a way to become more lucid about society itself. These are some of the reasons why they are (and should be) the future of work. The conditions of the coming economy favor the kinds of strengths they have too often been forced to develop in silence. Sci-fi author Ursula K. Le Guin captured this idea beautifully in her essay The Space Crone. Asked to imagine whom humanity should send to represent itself to extraterrestrials, she proposed not a president or a great scientist, but an old woman—because she alone has lived through the full arc of the human condition. She has known youth, change, loss, reinvention, and resilience. In many ways, the same logic applies to the workplace (albeit with older women rather than old women). In an economy defined by disruption and transformation, the people who have already navigated the most change may be the ones best equipped to face what comes next. Women over 50 are guides to our future. View the full article

While federal examination and investigative activity has all but stopped, the regulator is still providing regulatory guidance to the industry. View the full article

Global crude output will fall to lowest level in four years, energy agency warns in reportView the full article

Every morning, people fasten their watch, slip on a bracelet, and head out the door without thinking much about what they might encounter along the way. The air they breathe, the dust on their hands, and the surfaces they touch all feel ordinary. Yet many chemical exposures happen quietly, without smell, taste, or warning. What if something as simple as a silicone band around your wrist could help track those invisible exposures? Environmental monitoring has traditionally relied on snapshots of exposure from a water sample collected on a single day, a blood sample drawn at one point in time, or soil tested from a specific location. But exposure unfolds gradually as people move through different environments and come into contact with air, dust, and surfaces throughout the day. New noninvasive monitoring tools aim to capture that longer-term picture. As synthetic chemicals such as “forever chemicals,” known as perfluoroalkyl and polyfluoroalkyl substances (PFAS), become more widespread in everyday environments, scientists are increasingly focused on understanding how exposure to these substances occurs in daily life. PFAS are called forever chemicals because they take a very long time to degrade in the environment. Traditional monitoring misses everyday reality Traditional monitoring methods are essential for identifying contamination, but they capture exposure as a moment rather than something that unfolds over time. In studies involving people, measuring exposure often requires invasive procedures such as blood draws, which can be expensive, logistically challenging, and, for some participants, uncomfortable enough to discourage involvement. Early in my environmental chemistry research, I noticed something that didn’t quite add up. People living in the same agricultural community, or animals sharing the same landscape, often showed very different chemical profiles even when environmental measurements looked similar. The surroundings hadn’t changed much; daily behavior had. Movement through different spaces, time spent indoors or outdoors, contact with treated surfaces, and interactions with consumer products all shape exposure in ways a single sample can’t fully capture. That realization raised a larger question: If exposure unfolds gradually, how can scientists measure it using tools designed for specific moments? Answering that question requires a shift away from isolated measurements and toward approaches that reflect lived experience. What noninvasive tools change That question led me to work with passive, noninvasive monitoring tools, including silicone wristbands. Rather than actively collecting samples, these tools absorb chemicals from the surrounding environment over time, similar to how skin or fur interacts with air, dust, and surfaces. Silicone wristbands work because they are made of a silicone polymer called polydimethylsiloxane, or PDMS, that can absorb many organic chemicals from the surrounding environment. As the band is worn, compounds from air, dust, and surfaces gradually diffuse into the silicone over time. The material acts somewhat like a sponge, passively collecting traces of chemicals the wearer encounters during daily activities. After the wristband is worn for several days or weeks, researchers can extract those compounds in the laboratory and analyze them to better understand patterns of exposure. Silicone wristbands are one example of a broader group of passive, noninvasive monitoring tools designed to observe how chemicals accumulate over time. Other approaches, including passive air samplers placed in homes or small wearable devices, follow similar principles by absorbing compounds from the surrounding environment. Researchers have used noninvasive tools in community studies to track exposure without medical procedures, lowering barriers to participation and reducing the burden on volunteers. For example, scientists have applied these approaches to study exposure among adolescent girls in agricultural communities, firefighters, and occupants in office buildings. Researchers have also adapted similar ideas for animal and wildlife studies. Instead of drawing blood, scientists may use wearable tags, collars, or passive samplers placed in an animal’s environment, such as nesting areas or habitats, to understand how chemicals accumulate over time. These approaches can offer insight into exposure across different ecosystems while minimizing stress on animals. Like any method, passive monitoring has limitations. Some chemicals are more difficult to capture than others, and environmental conditions such as temperature, sunlight, or airflow can influence how efficiently samplers absorb pollutants. Wearable devices also reflect exposure over a specific period, meaning they cannot provide a complete lifetime record. These approaches do not replace traditional monitoring. Instead, they add context, showing how exposure accumulates across time and space rather than appearing suddenly at a single sampling point. Why this matters now In the United States, PFAS contamination has become a growing public concern, from drinking water advisories to product restrictions and cleanup efforts. Federal agencies, including the Environmental Protection Agency, have highlighted the persistence of these chemicals and their widespread presence in the environment. Much of the public conversation focuses on where PFAS are found in water systems, soils, or consumer products. Understanding exposure, however, also requires attention to how people and ecosystems encounter these chemicals in everyday settings. Noninvasive monitoring tools may help fill that gap. They offer ways to better understand cumulative exposure, identify overlooked pathways, and inform environmental health and conservation decisions. For wildlife, these methods may allow researchers to detect emerging risks earlier without adding pressure to species already facing habitat loss and climate stress. Although these approaches are becoming more common in environmental health research, they are still emerging compared with traditional sampling methods. Costs, the need for standardized protocols, and differences in how various chemicals interact with passive materials can slow wider adoption. As researchers continue refining these tools, they can complement rather than replace established monitoring strategies. Yaw Edu Essandoh is a PhD student in public and environmental affairs at Indiana University. This article is republished from The Conversation under a Creative Commons license. Read the original article. View the full article

Google announced that Search Console's brand queries filter is open to all eligible sites, spurring questions about the feature. The post Google Answers Questions About Search Console’s Branded Queries Filter appeared first on Search Engine Journal. View the full article

Earlier this week, social media was wowed by images from the streets of Chinese cities showing senior citizens lining up to have OpenClaw, the always-on AI assistant, installed on their laptops, desktops, and other devices. Areas like Shenzhen and Wuxi offered subsidies to try to scale up adoption of the tool and capitalize on its capabilities. An enormous proportion of all OpenClaw instances installed worldwide, as tracked by public dashboards, emanate from China. China is adopting tech at an absolute breakneck pace. A ridiculous amount of people turned up into a public event in Shenzhen today to install the OpenClaw. Some devs who work at Chinese big tech companies threw a free public event right outside the Tencent Building in… pic.twitter.com/2t4y2ancyz — Rohan Paul (@rohanpaul_ai) March 8, 2026 But just as quickly as China adopted OpenClaw, it now appears to be shunning it. The country’s internet emergency response center has issued an official warning about the risks the technology poses. The central government has sent out diktats to government agencies and state-owned enterprises, warning them against installing OpenClaw on their systems. The private sector has also responded. The same pop-up providers of installation services are now offering to uninstall unwanted OpenClaw instances for a fee. “It’s almost a notice from the Department of Stating the Bleeding Obvious,” says Alan Woodward, a cybersecurity professor at the University of Surrey in England. “Everyone has been saying ‘don’t be so silly as to give agentic AI access to any valuable data.’” Yet Woodward points out that China’s response is more than that—they appear to recognize that AI adoption has been so rapid that it presents a prime target for supply chain attacks. “Attackers were bound to produce malicious add-ons and plug-ins,” he says. China can’t seem to make up its mind about what to make of OpenClaw, says Ryan Fedasiuk, a fellow at the American Enterprise Institute covering China and its tech development. “Beijing is simultaneously banning OpenClaw on government networks while local governments in Shenzhen and Wuxi are subsidizing companies that build on top of it,” he says. That points to a dual focus, Fedasiuk reckons. “The Chinese government aims to capture the economic upside of agentic AI while keeping it out of the party-state’s own bloodstream,” Fedasiuk says. However, how long that balance can hold is debatable, not least because of the way every private-sector actor is trying to adopt agentic AI, he adds. “Banning agents in 2026 is like trying to ban spreadsheets in 1985, or Google Sheets in 2013,” he says. “The productivity gains are enormous, and the opportunity cost of abstaining from the use of agents will eventually become untenable.” Still, Fedasiuk points out that China’s OpenClaw ban seems eminently sensible. “Governments should be alarmed by the cybersecurity implications of AI agents,” he says. “Social norms around the technology are progressing such that many hackers will soon no longer need to crack the encryption that guards valuable files or digital services, but merely gaslight a piece of software that has already been given access to them.” The problem is that it’s out of step with current thinking about AI. Nevertheless, it appears that China has decided that widespread use of OpenClaw could cause safety headaches in the months to come. “Prompt injections and plug-in poisoning are still the thorn in a chatbot’s side, and it isn’t surprising China is flagging it, when you consider that every layer of the AI stack has a commercial incentive to push the tools far and wide,” says Jake Moore, a cybersecurity expert at ESET. “There are also the same structural risks with agentic AI tools that are granted high-level system permissions before anyone has properly stress-tested what an attacker can do with them.” Moore says the on-and-off relationship with OpenClaw reflects how different the pace of development is between the bleeding edge of artificial intelligence and those trying to roll it out responsibly. “AI is clearly built to be fast and invasive, but it is outpacing security standards and reviews,” he explains. For Fedasiuk, that dysfunction between the speed of development and the speed of security patching is evident in how China’s Central Cyberspace Affairs Commission announced its change in policy. “[It] has watched agents proliferate across government networks and moved to restrict their use within days or weeks,” he says. Usually the commission would study the issue as a policy problem, issue a white paper or road map, and then come to a conclusion on which it acted. The fact that it didn’t “suggests preexisting anxiety within the CCP [Chinese Communist Party] about what autonomous AI means for information security—and possibly a more sophisticated understanding of where the technology is headed than many Western observers give them credit for,” Fedasiuk says. View the full article

Despite considering themselves successful, most Americans also feel like they’re lagging on at least one major milestone. But experts warn that dwelling on it could put them further behind. In a recent survey conducted by daily development app Headway, 77% of respondents said they consider themselves successful. At the same time—in what researchers label the “success paradox”—81% said they’re falling behind their peers in at least one major personal or professional domain. Roughly one-third said they feel behind others their age financially, 11% feel they’re behind in life experiences, 10% feel they’re lagging in their career progress, and another 10% said the same about their relationships. “It’s very easy to get caught in the trap of, I’m not good enough,” says Cindy Cavoto, a certified productivity coach for Headway and one of the study’s coauthors. “People put these expectations on themselves, and I think as a society we don’t give ourselves enough slack.” Though many are facing economic challenges and career stagnation in the current job market, Cavoto says those setbacks can feel even bigger in the age of social media comparison. “People are only posting their best lives,” she says. Rather than focusing on others, Cavoto encourages folks to compare their progress against their own individual benchmarks, which most survey respondents felt positively about. “Are you in a better place than you were last year? Are you feeling better about where you’re going this year?” Cavoto asks. “Stop looking around and just compare yourself to yourself. That’s your best measure, because we’re all on our own journey.” The Fog of Work Part of the frustration many workers express is driven by feelings of persistent economic insecurity and career doubt, despite making personal sacrifices to further their professional ambitions. According to the Headway survey, 44% of respondents have forfeited free time, 37% have sacrificed sleep and mental health, and 30% have compromised relationships in pursuit of their goals. Despite those sacrifices, 66% of American workers feel like their career has stalled, according to a recent survey from online résumé builder MyPerfectResume. Furthermore, 45% said they want to leave their jobs but feel they can’t in this market, and 70% have questioned or reconsidered their entire career path in the past year. “That’s pretty astronomical,” says career expert Jasmine Escalera of MyPerfectResume. “There are a lot of employees out there who are dissatisfied with their day-to-day work.” Of those who said they’ve reconsidered their career path, 21% feel like it’s too late to make a change, 19% believe they should be further along than they are, and 17% admit to just going through the motions. This state of uncertainty, in which workers struggle to see what’s ahead, is what MyPerfectResume refers to as “career fog.” “There are a lot of employees out there who are feeling like they’re not having the upward mobility that they want, they’re not developing the skills that they want, they don’t have the career progression that they want,” Escalera says. “There are also a lot of employees who feel like they’re not getting paid what they should.” According to a MyPerfectResume survey conducted last fall, 78% of workers have been assigned new duties without a raise or promotion, and more than half were promised promotions or opportunities that never materialized. In an analysis of U.S. wage growth between 2020 and 2024, MyPerfectResume found that despite an 18% increase in real wages during that period, spending power declined by 2.6% due to inflation. “Our recent reports show that a lot of people are struggling financially,” Escalera says. “The question is, are people also not feeling like they’re moving in the right direction because they’re not being paid enough to afford basic necessities?” In another recent MyPerfectResume survey, 74% of respondents cited high expectations, peer comparisons, or personal perfectionism as a driver of self-doubt, and 58% said self-doubt is negatively affecting their career growth. In other words, those negative feelings are further driving negative outcomes. Focus on what you can control Lots of workers feel like they’ve lost control of their careers, their personal finances, or their mental health, and for good reason. Economic instability, job market stagnation, layoffs, and AI fears have many workers questioning whether they’re on the right path—and that self-doubt can put a damper on their motivation. How they approach these challenges can play a significant role in the outcome, according to former Stanford lecturer and behavioral design expert Nir Eyal. In his new book, Beyond Belief, Eyal explains that our perception is driven by a set of beliefs that are neither pure fact nor fiction, making them uniquely malleable. “Beliefs are tools, not truths,” he says. “You can change how you see reality based on your beliefs.” Adopting what Eyal labels “limiting beliefs” anchored in self-doubt—such as I’m not where I should be, despite my best efforts—saps our motivation and increases suffering. Rather than looking for opportunities to improve our situation, Eyal’s research suggests those who maintain limiting beliefs wire their brains to look for evidence of their victimhood. “How hard am I going to work if I’m thinking, I’ve been working this hard, and look, I still am not where I should be? To me, it’s pretty demotivating,” he says. “We must reconcile that limiting belief to push beyond it, and we do that by adopting a ‘liberating belief’ that serves us better.” Turning a limiting belief into a liberating belief, according to Eyal, starts with questioning the truth behind the limiting belief, and considering how outcomes might improve if we reversed it. “With this inquiry-based stress reduction, we learned that the belief that we think is a fact may not be a fact, and there might be an alternative explanation,” he says. “We learned that holding on to the belief doesn’t necessarily serve us, doesn’t make us better off, and that actually not holding on to that belief might be much better for us, all in a matter of seconds.” In other words, the more workers believe they’re falling behind their peers, the more likely that sentiment is to become reality. Those who instead focus on their own success and potential are more likely to reduce the weight of their personal and professional challenges, and their negative feelings toward them. “We can actually use the science behind belief to help us increase our motivation to do what we need to do to decrease our suffering around that situation, so that we can reconcile it,” Eyal says. “Who do you become when you believe I’m exactly where I should be and I’m still learning? You’ll feel so much more motivated to go learn and keep working at it.” View the full article

I think the strongest indicator of how normal using AI has become is the language we use as shorthand for it. It’s now extremely common for someone to say they asked “chat” for some piece of information. We all know what they mean. But if you needed data on how popular AI portals are now, OpenAI provided it recently when the company revealed that ChatGPT has 900 million users, up from 800 million in the fall. Even if Gemini, Copilot, and Claude weren’t also rising (they are), that would be enough for the media—not to mention brands and marketing/PR agencies—to really understand how fast AI is growing as a discovery channel. Whether or not it’s a source of traffic doesn’t matter; it’s a meaningful layer between publishers and audiences. That’s obviously the reason there’s been so much interest in the infant field of GEO (generative engine optimization) lately, and why I’ve written about it more than once in the past few months. But the focus on how to get AI search engines to notice and reference content doesn’t mean there shouldn’t be some kind of reckoning with how the content got there in the first place, and what—if any—value exchange that should trigger. Surveys, such as this one done by OnMessage last fall, consistently show the public believes content providers should be compensated when their content is scraped by AI engines. The AI industry tends to have a different view, often suggesting that “publicly available” data (i.e., stuff on the internet) is fair game. It’s more nuanced than that, of course, but the central issue is one of leverage: The AI companies have it, and publishers by and large don’t. The push for a better bargain A new industry coalition is looking to rebalance those scales. In late February, a group of U.K. media companies—including the BBC, the Financial Times, and The Guardian—announced they were forming SPUR, which stands for Standards for Publisher Usage Rights. In an open letter, the leaders of those companies articulated the group’s purpose: “to establish shared technical standards and responsible licensing frameworks that ensure AI developers can access high quality, reliable journalism in legitimate, responsible and convenient ways.” In other words, SPUR is meant to help lead the publishing industry toward a better bargain between AI companies and the media. Currently, publishers have a hodgepodge of solutions: You could pursue a licensing deal with one of the big AI companies, an option available only to publishers above a certain size. You could sue the AI companies, an expensive proposition. Or you could try to defend your content through a combination of paywalls, bot-blocking protocols, and nascent technologies aimed at getting AI crawlers to pay for access. The spirit of SPUR is that there’s power in numbers. Although it’s beginning with a handful of U.K. publishers, the group is actively working to recruit media worldwide into the coalition. By taking collective action, which the news media is traditionally allergic to, the coalition stands a better chance of establishing some kind of framework for how AI services will pay for access to content. It stands an even better chance with allies. Last year, Cloudflare stepped into this fight, advocating on the side of publishers. And it brought to the battlefield technical clout: A significant portion of internet traffic goes through Cloudflare’s network, so it has an outsize say in what the rules are, and which ones get enforced. As part of its push against unauthorized AI scraping, it introduced Pay Per Crawl, a new way to charge bots for access to content. Couldflare’s solution is actually one of several on the market, and although SPUR doesn’t intend to play favorites, Pay Per Crawl is exactly the kind of technical barrier the group was created to encourage. The fact is, unauthorized AI crawling is rampant. TollBit, which publishes quarterly reports about bot activity, recently highlighted the problem of third parties leveraging virtual, “headless” browsers (essentially bots accessing sites as if they were humans and then scraping them) on an industrial scale to crawl vast amounts of data—the equivalent of a fishing trawler. For the longest time, the only technical weapon digital publishers had was the robots exclusion protocol (robots.txt), but it’s an honor system that can easily be ignored or bypassed. The main focus of SPUR, sources tell me, is to help publishers build more defenses. By making it more difficult and cost-prohibitive for AI crawlers to access content, it will encourage the people who operate them to make deals. Then come the agents The biggest wild card here is agents. AI services access content largely for three purposes: for training data, for search crawling, and in response to user requests. It’s the last category that is proving very contentious and the impetus behind a war of words between Perplexity and Cloudflare last summer. User agents have traditionally been given a pass from blocking since they effectively act as human proxies, not mass-scraping tools. Importantly, though, they don’t behave as humans (for example, they don’t look at ads), so many sites (and especially publishers) believe they should be entitled to block them. Some believe this aspect of AI crawling should be regulated, and certainly it’s part of the ongoing lawsuits between the media and the AI industry. But those approaches drag on; SPUR is acting now. You can picture this quickly leading to an arms race, and when the players were individual publishers versus the AI industry, that’s very asymmetric warfare. But a large, worldwide industry coalition, backed by technical allies like Cloudflare, might actually have a chance to push back. So now the hard work begins of herding the cats of the media industry. And the clock is ticking: User behavior is shifting rapidly, and asking “chat” what’s happening in the world means more agents are replacing human traffic to news websites. SPUR may give publishers a chance to shape that system, but it is taking form with or without them. Once those rules harden, changing them will be much harder. View the full article

Every so often, a “technical” dispute reveals something much bigger. The recent blowup between the U.S. Department of Defense and Anthropic is one of those moments: not because it’s about a $200 million contract, but because it makes visible a new kind of enterprise risk, one that most CEOs, CTOs, and CIOs are still treating as a procurement detail. In a recent piece, “The Pentagon wants to rewrite the rules of AI,” I focused on the political meaning of a government attempting to force an AI company to relax its own guardrails. For enterprise leaders, the most important takeaway is more practical: If your AI capabilities depend on a single provider’s terms, policies, and enforcement mechanisms, your strategy is now downstream of someone else’s conflict. According to reporting, the Pentagon wanted the ability to use Anthropic’s models “for all lawful purposes,” while Anthropic insisted on explicit carve-outs, particularly around mass surveillance and fully autonomous weapons. When Anthropic wouldn’t budge, the dispute escalated into threats of blacklisting and “supply chain risk” designation, with public pressure at the highest political levels. The Associated Press describes the demand for broader access and the potential consequences in detail, including the Pentagon’s willingness to treat compliance as nonnegotiable for participation in its internal AI network, GenAI.mil. Then came the second act: OpenAI stepped in with its own Pentagon agreement, presenting it as compatible with strong safety principles while debate continued over what the contract language actually prevents, especially regarding the use of publicly available data at scale. You may not be selling to the Pentagon or to governments that are making democracy progressively look like a pipe dream. But you are almost certainly building on vendors whose models are shaped by policies, politics, contracts, and reputational risk. And if you’re deploying those models “as is,” or building agentic systems tightly coupled to one provider’s tooling and assumptions, you’re making a strategic bet you probably haven’t priced in. This is what the Pentagon–Anthropic fight should teach every enterprise. Your AI vendor is not just a supplier. It’s a governance regime. For the past two years, many companies have treated large language model (LLM) procurement like cloud procurement: Choose a provider, negotiate price, sign terms, integrate application programming interfaces (APIs), ship pilots. But LLM providers are not selling neutral infrastructure. They’re selling models with built-in constraints, policies that can change, and enforcement mechanisms that can tighten overnight. Even when the models are accessed through APIs, the practical reality is that your “capability” is partly controlled elsewhere —through usage policies, refusal behaviors, rate limits, logging, retention choices, safety layers, and contractual wording. That’s why this dispute matters. Anthropic’s stance wasn’t simply “ethical positioning.” It was product governance. The Pentagon’s stance wasn’t simply “buyer pressure.” It was demanding control of governance. Enterprise leaders should recognize the parallel immediately: Your company’s AI behavior is partly determined by a vendor’s definition of acceptable use, and that definition may collide with your own business requirements, your regulatory environment, your geography, or your risk appetite. In a sense, you are outsourcing part of your decision architecture. And when governance becomes the battleground, it’s not a technical issue anymore. It’s strategic. “Out of the box” AI is rented intelligence. Strategy requires owned capability. I’ve written before that most current AI deployments are essentially rented intelligence: powerful, convenient, but ultimately generic. That was the core of my argument in “This is the next big thing in corporate AI,” and in “Why world models will become a platform capability, not a corporate superpower.” When everyone can rent similar capabilities from OpenAI, Anthropic, Google, xAI, or others, the differentiator becomes what you build above the model: your workflows, your feedback loops, your integration with operational reality. The Pentagon dispute highlights a hard truth: When you depend on “as-shipped” AI behavior, your operational continuity depends on someone else’s red lines, and those lines can be challenged by customers, governments, courts, or internal politics. If you’re a CIO or CTO, this is the moment to stop thinking of LLM selection as the “AI strategy,” and start treating it as a replaceable component in a larger system. Because the real strategic question is not “Which model do we choose?” It is: Do we have the technical and organizational ability to switch models quickly, without rewriting our business logic, retraining our workforce, or rebuilding our agent systems? Agentic systems multiply lock-in … and amplify the blast radius. You really believed that by saying “we are developing an agentic system,” you were, somehow, “more sophisticated”? Simple use cases such as summarization, drafting, and search augmentation are relatively portable. Agentic systems are not. The moment you build agents that call tools, trigger workflows, access internal systems, and make chained decisions, you start encoding business logic in places that are surprisingly hard to migrate: prompts, function-call schemas, tool-selection patterns, model-specific safety behavior, vendor-specific orchestration frameworks, and even “quirks” of how a particular model handles ambiguity. That is why the Pentagon–Anthropic fight should feel like a corporate risk scenario, not a Washington drama. A sudden policy shift, contract dispute, or reputational shock can force you to change providers fast, and if your agents are tightly coupled to one stack, your business doesn’t “switch.” It stalls. I made a related point, though from a different angle, in “Why your company (and every company) needs an ‘AI-first’ approach.” AI-first should not mean “deploy more AI.” It should mean building systems where artificial intelligence is structurally embedded, but is also governed, testable, observable, and resilient under change. Resilience is the missing word in most enterprise AI plans. The lesson isn’t “ethics first.” It’s “architecture first.” You don’t need to take a public moral stance like Anthropic (or maybe you do, but that’s not the topic of this article). You do need to design as if your vendor relationship will be volatile . . . because it will be. Volatility can come from many directions: A provider changes its safety posture. A regulator introduces new constraints. A customer demands contractual carve-outs. A government pressures suppliers. A vendor shifts pricing, retention, or availability. A model is withdrawn, restricted, or re-tiered. A geopolitical event changes what “acceptable use” means. The organizations that will navigate this era best are those that treat LLMs as interchangeable engines and build capabilities that are model-agnostic. That means investing in a layer above the model that belongs to you: evaluation, routing, policy, observability, and integration with your operational truth. If you need a mental frame, think of what NIST is doing with the AI Risk Management Framework: a structured way to map, measure, and manage AI risk across contexts and use cases, rather than assuming the technology is inherently safe because a vendor says so. The Pentagon itself (ironically, given this dispute) has formal language around responsible AI principles and implementation, emphasizing governance, testing, and life cycle discipline. Companies should read those documents not as “government ethics,” but as a reminder that the control plane matters as much as the model. Build AI capabilities that reflect your business, not your provider. The endgame is not “model independence” as an abstract principle. The endgame is strategy dependence: AI systems that are deeply shaped by your supply chain, your operating model, your risk posture, your customer obligations, and your competitive context—no matter how complex those are. That is the part most companies are still avoiding, because it is harder than buying a model. It requires building institutional competence: the ability to evaluate models, to swap them, to tune behavior through your own governance layers, to instrument outputs, to manage tool access, and to treat agents as production systems rather than demos. In “What are the 2 categories of AI use and why do they matter?,” I tried to describe the divide between organizations that use AI and those that build with AI. The Pentagon–Anthropic conflict is a perfect illustration of why that divide is becoming existential. If you only “use,” you inherit someone else’s constraints. If you “build,” you can adapt. The companies that keep treating AI as a cost-cutting plug-in will almost certainly underinvest in the architecture that makes switching possible. Efficiency narratives feel safe, but they often lock you into the shallowest version of the technology. The Pentagon didn’t want ethics getting “in the way.” Anthropic didn’t want to yield control. OpenAI negotiated a different set of terms. That triangle is not a one-off story. It’s a preview of how contested, politicized, and strategically consequential AI supply will become. Your company’s job is not to pick the “right” provider. Your job is to ensure that, when the inevitable conflict arrives, your business is not trapped inside someone else’s argument. View the full article

Dieticians are warning that GLP-1 use can lead to extreme malnutrition, manifesting in diseases like scurvy, amid findings that the vast majority of studies fail to consider patients’ eating habits. While GLP-1s like Ozempic and Wegovy have surged in popularity in recent years—and are now available through injections and in pill form—leading dieticians in Australia have discovered that existing research hasn’t considered what patients are eating, and how much. Nutritional Deficiencies While the drugs work by suppressing appetite, eating too little or making poor dietary choices can lead to further issues. “A reduction in body weight does not automatically mean the person is well-nourished or healthy,” Professor Clare Collins told the Australian Financial Review (AFR). “Nutrition plays a critical role in health, and right now it’s largely missing from the evidence.” She added that only two trials had recorded or published what GLP-1 users were eating. The current data shows that many patients using weight-loss medication are functionally malnourished, which can lead to severe vitamin deficiencies. A 2025 study of adults with type 2 diabetes found that more than 20 percent of participants had nutritional deficiencies after 12 months of GLP-1 use. And a study examining patients before joint surgery found that 38 percent of GLP-1 users suffered from malnutrition, versus 8 percent for patients not using GLP-1s. Last year, British pop artist Robbie Williams told The Mirror he had developed a “17th century pirate disease” after “taking something like Ozempic.” He was referring to scurvy, a rare but serious vitamin C deficiency. In the worst cases, the illness can lead to death. “I’d stopped eating, and I wasn’t getting nutrients,” he said. It’s exactly the kind of health emergency the dieticians are working to combat. The Proposed Solution “Let’s not wait for every GP (general practitioner) to see a case of scurvy, let’s get on the front foot and link these GP chronic management plans to a dietician referral,” said Collins. GLP-1 use has also been tied to thiamine deficiency, which can cause neurological and cardiovascular disease. Magriet Raxworthy, CEO at Dieticians Australia, said it’s essential that GLP-1 users receive nutritional guidance while taking the drug. “Without personalized medical nutrition therapy provided by a dietitian, people may struggle to meet their nutritional needs and can be placed at risk of significant muscle loss, bone density loss, micronutrient deficiencies, and disordered eating behaviors,” she said, according to the AFR. “In this case, it’s clear—medication alone does not deliver sustainable health outcomes.” Some GLP-1 providers do offer nutrition assistance, but the issue hasn’t yet been centralized in a way that effectively prevents serious deficiencies that can accompany the medication. —Ava Levinson This article originally appeared on Fast Company’s sister website, Inc.com. Inc. is the voice of the American entrepreneur. We inspire, inform, and document the most fascinating people in business: the risk-takers, the innovators, and the ultra-driven go-getters that represent the most dynamic force in the American economy. View the full article

German lender discloses size of legal claim in London’s High Court for first timeView the full article

A client once described to me what happened after they had lived through a traumatic assault. For a long time, life stayed busy enough that they rarely had to think about it. Work, obligations, and everyday distractions filled the hours. Whether intentionally or not, staying occupied kept the past at a distance. Then one day things slowed down. There was a rare stretch of quiet. And in that quiet the memory returned all at once, like a tsunami. We might not have lived through trauma of that magnitude, but the example reveals something about distraction itself. When our attention is constantly absorbed elsewhere, we can avoid more than a painful memory. We can avoid ourselves. Distractions are not merely problematic because they waste time. They also displace the self. Have you ever completely lost track of time while scrolling on social media or watching videos? It’s not hard to imagine how that same pattern can play out in larger ways. Some have proclaimed our time as the attention economy. From the perspective of business, that feels true: companies are constantly vying for your attention. But from our individual perspective, it is more accurate to call it the distraction economy. That distinction matters, because attention is not merely a resource others extract from you. It is something you wield. Every time you direct your focus, you are making a choice, and every time you surrender it, you are making one too. Philosophers since Socrates have urged people to know themselves. Søren Kierkegaard understood what was at stake when that effort fails: “The greatest hazard of all, losing the self, can occur very quietly in the world, as if it were nothing at all. No other loss can occur so quietly; any other loss—an arm, a leg, five dollars, a wife, etc.—is sure to be noticed.” Busyness Is Not a Self Many professionals have had the experience of reaching a milestone they spent years chasing, only to feel surprisingly hollow. When we never pause to examine what we actually want, we get very good at pursuing the wrong things, such as metrics that measure activity rather than impact and approval in place of self-knowledge. It’s well established that we don’t truly multitask. Our brains have to stop and start each time we switch tasks. Overloaded with stimuli, our attention spans erode. We want everything to be quick, but as we know from cooking, slow food is often healthier and usually tastier. When we talk about the dangers of distraction, we tend to default to productivity as the main concern. It’s a real issue, but it’s the lesser one. The deeper danger is what chronic distraction does to us as people. When we succumb to a distraction loop, we become more reactive or miss cues about others. For example, a leader half-present in a conversation may snap at a team member who raises a concern at the wrong moment, or miss the early signs that a trusted colleague is burning out. We end up thinking the answer is simply to work harder, mistaking motion for meaning. Keeping busy is not the same as being busy with a purpose. Cal Newport’s concept of deep work is usually understood as a productivity strategy: sustained, distraction-free focus as a path to better output. But its real value runs deeper than that. When we genuinely engage in focused learning, working, and interacting, we discover things about ourselves that scattered attention never surfaces: what we actually find meaningful, where our thinking naturally leads, what we value when no one is nudging us toward the next click. Losing ourselves to distraction leaves those abilities and understandings permanently untapped. Deep work, in this sense, is less a professional skill than a form of self-knowledge. This doesn’t mean every moment of distraction is a crisis. Some distractions are useful, like when we’re having a bad day and need to laugh. It’s the quantity and habituation that causes trouble. Reclaiming Your Attention The good news is that attention, like any capacity, can be rebuilt. A few practices help. Look at a painting or listen to music while doing nothing else: no phone, no second screen, no half-attending. Try it for five minutes. Art works for this purpose because it demands your full interpretive presence. Unlike a news feed, it cannot be skimmed. It asks you to dwell. Read a short passage of philosophy and sit with it before moving on. This isn’t about acquiring knowledge so much as practicing the act of sustained thought, following an idea through rather than bouncing off its surface. Both practices may feel surprisingly difficult at first. That difficulty is the point. It tells you something about how far the erosion has gone, and it’s where the rebuilding begins. While occasional fasting from devices or particular apps can be a useful cleanse, what we ultimately need is daily discipline, not as self-punishment, but as a form of self-respect. Discipline, in this context, is simply the decision to treat your own attention as worth protecting. The Quiet Return Most of us have been shaped by the distraction economy without fully realizing it. But that’s not cause for despair. It’s cause for attention. We don’t have to keep paying for a system we never consciously chose. We can reclaim ourselves, one focused moment at a time, and remember that the self we’ve been too busy to notice has been there all along. What you attend to is what you become. Make that choice deliberately, or it will be made for you. View the full article

We’ve grown to despise meeting culture, and I understand why. Think about the last few meetings you’ve attended. How many of them felt clear, succinct, like a truly effective use of your time? I’ve sat through more meetings than I can count—many of them with half the participants multitasking, cameras on but minds elsewhere. As a certified facilitator who has designed everything from executive offsites to weekly team stand-ups, I’ve learned that most meetings fail not because people don’t care, but because leaders treat meetings as a necessary evil instead of the expensive, high-stakes collaboration moments they actually are. “But what can we do about it?” you might lament. “Bad meetings are a part of getting work done.” While it’s true that meetings are a critical part of doing business, they don’t have to be bad. Here are five of the most common mistakes I see people make when it comes to meetings—and simple fixes you can implement today to start making the most of your meeting time. Mistake 1: You don’t start with the end in mind You may think you know what a meeting is for: the title of your meeting explains the purpose or your agenda lays out what you hope to cover. But really, the most important planning step is having a clear vision of the intended outcome of the meeting. Think about what you want people to walk away from each meeting with. Are they coming away with information? Are they supposed to finish having made a decision? Is the goal to simply introduce a topic and tease out which smaller group should convene for more specific next steps? Are they supposed to have a deeper understanding of their peers’ priorities? When people know where the conversation is supposed to lead, they can both prepare and participate more effectively. Plus, this makes it easy to close the loop with action items related to your objective (another element of successful meetings). Action item: As you’re kicking off each agenda item in a meeting, state, out loud, what the outcome you’re striving for is. Mistake 2: You’re not timeboxing your agenda We’ve all been in meetings where every agenda item seems to take way too long. You tune out, check some emails, and tune back in only to realize that the topic still isn’t wrapped up and the third person is now “piggybacking” on what the first person said without adding any new or necessary information. Unsurprisingly, by the end of the meeting, you’ve only gotten through two of the six agenda items, leaving the group with a few non-ideal options: schedule an additional meeting, move those points to next week (which further adds to the backlog of agenda topics), or attempt to cover those items asynchronously. Instead, use timeboxing for every item of your agenda. Your intended outcomes should guide your timeboxing. Exploring a controversial decision that will impact the whole organization? Build in more time for discussion. Running through updates that don’t require much input? Keep those timeboxes tight. And no need to get ridiculous here: If you have three administrative topics at the beginning, you can batch them into a five-minute admin section instead of putting “one minute” next to each. When you hit that time mark (most video conferencing systems now have built-in timers you can use), you don’t have to stop immediately. Instead, do a check-in to see whether you need to continue. I often use a quick thumbs poll—thumbs up means people want more time on the topic, thumbs down means they’re ready to move on, thumbs sideways means they’re neutral. If most people are ready to move forward, capture the action item and keep going. If you’re getting mostly thumbs up, set a new timebox and check in again when it expires. And if people are slow to respond or give you sideways thumbs? They’ve probably checked out. Action item: Add timeboxes to every agenda item in your next meeting, and actually check in when you hit them. Mistake 3: You’re not being exclusive enough Leaders often invite a core group of required attendees to a meeting, then tack on everyone else as optional just in case they might find value in some small portion of the discussion, or to avoid anyone feeling left out. You think you’re being inclusive, but what you’re actually doing is cluttering people’s calendars with unnecessary events they feel pressured to attend. Sure, the last five “optional” meetings didn’t yield anything useful for them, but maybe this one will be different, right? Do everyone a favor: Stop inviting optional attendees. And if you’re marked as optional on a meeting that consistently provides no value, stop going. There are better ways to stay transparent without wasting anyone’s time. Use an AI notetaker to generate a summary and action items that non-attendees can review quickly. Have someone post key takeaways afterward, especially decisions or information that affects people outside the room. Or invite specific people for specific portions of the meeting when their input is actually needed. Action item: Audit your upcoming meetings and remove all optional attendees, either making them required or taking them off the invite entirely. Mistake 4: You don’t do a meeting audit often enough Finally, with the above implemented, it’s important to keep yourself honest and regularly assess whether the meetings on your calendar are a valuable use of your time. A simple question I like to ask myself as I consider my upcoming meetings is: If this meeting was taken off the calendar, what would the meeting attendees miss out on? How would it hinder their ability to do their day-to-day roles and responsibilities? The answer can make it clear which meetings can be removed or restructured. I also think it’s valuable for meeting facilitators to do a quick gut check at the end of each meeting, asking yourself: Did we make any decisions? Do people know what to do next? Did everyone participate in some way? Did everyone walk away with some benefit? If your meetings aren’t reaching their intended outcomes, or you don’t know what those intended outcomes are, it might be time to revisit the cadence, attendees, and style of the meeting (or consider if it should be a meeting at all). Action item: Schedule 30 minutes this week to audit all your recurring meetings using the questions above, and cancel or restructure at least one. View the full article

Editing MP4 videos can be a straightforward process if you follow a systematic approach. Start by choosing the right software, like Adobe Premiere Pro or iMovie, and import your footage. Organizing your clips and syncing audio tracks is vital for a coherent narrative. From there, you’ll learn to improve your video through image correction and color grading. This guide will walk you through important techniques, ensuring your final product is polished and professional. Let’s explore the next steps. Key Takeaways Choose suitable editing software based on project complexity and ensure it supports MP4 format for compatibility. Import MP4 footage, organize clips into bins, and sync audio tracks for efficient editing. Utilize trimming, splitting, and audio tools to enhance narrative flow and eliminate background noise. Apply color correction techniques to ensure visual consistency and match cutaway footage with primary footage. Export the final video in the appropriate format and resolution for your desired platform, ensuring quality standards are met. Choose Your Software When you’re ready to edit your MP4 videos, how do you choose the right software? First, consider the complexity of your project. If you’re looking for advanced features, Adobe Premiere Pro is a solid choice, whereas iMovie offers simplicity for Mac users. For quick edits, built-in tools like Windows Video Editor can suffice, even if they might lack advanced capabilities. Make sure your software supports MP4 or MOV formats for smoother editing and playback. Familiarizing yourself with the software layout, including the timeline and editing tools, can improve your efficiency and creativity. Additionally, look for platforms that integrate with Dropbox Replay for streamlined feedback. Comprehending how to edit MP4s effectively begins with selecting the right tool for your needs. Import and Organize Your Footage To get started with your editing, open your video editing software and create a new project. Use the “Import” feature to add your MP4 footage, and make sure everything is compatible with your software. After importing, organize your clips into specific bins, especially separating B-roll footage, to keep your workflow efficient and make syncing audio tracks easier. Importing Video Files Importing video files is an essential first step in the editing process, as it allows you to gather all your footage in one place for easy access. Begin by opening your chosen video editing software and creating a new project. Locate the “Import” button to add your MP4 video files, ensuring they’re in a compatible format. If you’re wondering how can I edit an MP4 video, keep in mind that organizing your footage into designated bins based on content types can streamline your workflow. If you have separate audio tracks, sync them using visual cues like a clap. Familiarize yourself with the timeline layout, as this is where you’ll assemble your footage. Step Action Open software Create a new project Locate “Import” Add MP4 video files Organize footage Use bins for content types Sync audio Align waveforms visually Familiarize with Learn the timeline layout Organizing Footage Bins Organizing your footage bins is vital for a smooth editing process, as it helps you categorize and locate clips efficiently. Start by creating designated bins within your video editing software, such as A-roll, B-roll, and audio. This categorization boosts your workflow considerably. When you import your MP4 footage, use the “Import” or “Add Media” option, ensuring all files are compatible. Label each bin clearly with descriptive names like “Interviews,” “B-roll,” and “Sound Effects.” If necessary, utilize sub-bins to organize clips by scenes, locations, or dates. Regularly review your bins, removing any unused clips and confirming that all relevant footage is correctly organized. This practice saves time and improves your editing efficiency in the long run. Syncing Audio Tracks Syncing audio tracks is crucial for achieving a polished final product, especially when your audio was recorded separately. Start by importing your MP4 footage into your editing software and organize it into labeled bins. If you recorded audio separately, use a loud clap as a visual cue to sync the tracks manually. Many editing platforms offer automatic syncing tools that match waveforms, which can save you time and improve accuracy. After syncing, always play back your footage to confirm the audio aligns perfectly with the visuals. Here’s a quick reference table for your syncing process: Step Action Notes Import Footage Bring your MP4 files into software Confirm compatibility with your program Organize Bins Create clearly labeled folders Facilitates easy access during editing Visual Cues Use a clap for manual syncing Helps align tracks visually Automatic Syncing Utilize built-in tools Saves time, boosts accuracy Playback Check Review synchronization Confirm audio and visuals align perfectly Basic Editing Functions and Tools When you’re ready to edit your MP4 videos, grasping the basic functions and tools available in video editing software is crucial for achieving polished results. Start by using trimming tools to remove unnecessary sections, ensuring your video flows smoothly. You can split clips to focus on specific parts that need attention, enhancing clarity. Joining clips with changes creates a seamless narrative. Most software includes select, copy/paste, and undo functions, making your editing process more efficient. Furthermore, familiarize yourself with audio editing tools, which allow you to adjust volume levels, eliminate background noise, and add sound effects or music. Comprehending the layout of your editing software will greatly boost your creativity and efficiency, leading to a more professional outcome. Image Correction Techniques Effective image correction techniques are essential for enhancing the overall quality of your MP4 videos. You’ll often need to adjust visual elements like contrast, brightness, saturation, and highlights to correct filming errors and improve the final product. Most video editing software provides sliders or presets, allowing you to make precise adjustments to achieve your desired look. Don’t hesitate to use trial and error; each footage may require different corrections to look its best. Furthermore, automated image correction features can help streamline this process by offering quick adjustments based on observed faults. Consistent application of these techniques contributes to a professional appearance, making your video more visually appealing and engaging for viewers. Check Video Consistency and Continuity When you’re editing your video, checking for consistency and continuity is essential. Make sure the narrative flows logically, and pay attention to color matching across clips to achieve a polished look. Furthermore, using cutaways can help you eliminate awkward pauses, enhancing the overall viewing experience. Ensuring Logical Flow To guarantee a cohesive viewing experience, maintaining video consistency and continuity is essential for engaging your audience. You can achieve this by ensuring visual and audio elements shift smoothly between clips. Use trimming tools to eliminate awkward pauses, and consider employing cutaways to keep viewers engaged during the removal of unnecessary content. Here’s a simple overview for clarity: Technique Purpose Tool/Method Trimming Remove awkward pauses Video editing software Shifts Smooth visual flow Effects menu Cutaways Visual breaks to maintain interest Additional footage Feedback Identify overlooked issues Collaboration tools Gather feedback from peers using platforms like Dropbox Replay to spot continuity issues. This approach improves your video’s overall narrative flow. Maintaining Color Matching Color matching in video editing is crucial for creating a seamless visual experience, as it guarantees all clips maintain a consistent look. To achieve this, use color correction tools to adjust brightness, contrast, and saturation across your video. Implement color grading techniques to evoke the desired mood, ensuring visual harmony. Reference clips from the same scene can be invaluable for maintaining color continuity; comparing these side-by-side during editing helps you spot inconsistencies. Advanced editing software often includes color matching features that automate adjustments, saving you time during the process of ensuring uniformity. Finally, regularly preview your footage in various lighting conditions to identify and correct any color discrepancies before finalizing your project. Utilizing Cutaways Effectively Cutaways serve as a crucial tool in video editing, helping maintain visual interest and continuity throughout your footage. They allow you to show related visuals during omitting awkward pauses or stutters in the main content. By using cutaways effectively, you can enrich your storytelling, providing context or additional information without disrupting the narrative flow. Confirm that your cutaway footage matches the overall tone and color grading of the primary footage, which helps maintain visual consistency. Use cutaways strategically to bridge gaps in dialogue or emphasize key points during interviews, creating a smoother viewing experience. Don’t hesitate to seek feedback from peers; they can help identify opportunities for cutaways that improve your video’s consistency and overall storytelling coherence. Gather Feedback and Make Amends Gathering feedback is vital for refining your MP4 videos, as it helps identify areas that may need improvement and elevates the overall quality of the final product. You should seek input from peers or clients, as their perspectives can highlight specific elements that require adjustment. Utilizing tools like Dropbox Replay allows for frame-accurate annotations and comments, streamlining the review process. Aim for clear and actionable feedback, as scattered comments from multiple sources can lead to confusion. Collaborating with reviewers can expedite revisions and improve the final product. Addressing feedback quickly guarantees your video aligns with your intended vision and meets client expectations, eventually resulting in a more polished and effective final piece. Export and Share Your Video After you’ve addressed the feedback and made the necessary adjustments, it’s time to export and share your MP4 video. Start by finding the export or share option in your video editing software to initiate the final rendering. Choose the appropriate resolution and format settings that align with your desired platform, guaranteeing peak quality for sharing. Most video editors let you select a file location for saving your exported video, so pick a memorable folder for easy access later. Once exported, you can share your video directly to social media platforms like YouTube or Instagram, taking advantage of integration options available in some editing software. Finally, remember to review your exported video for any discrepancies before sharing to verify it meets your quality standards. Tips for Editing on Different Platforms When you’re editing MP4 videos across different platforms, knowing the unique features of each software can considerably improve your workflow. On Windows, Clipchamp lets you drag and drop files into the workspace, and you can trim and split clips using the scissor icon or the “S” key. If you’re on a Mac, iMovie allows MP4 imports and offers simple tools like “Cmd+B” to split clips and edge dragging for trimming. For mobile, CapCut makes it easy to create projects with intuitive options for editing. If you choose online editing with Riverside, you can edit transcripts for precise cuts. Finally, finalize your edits on YouTube by uploading in YouTube Studio, where you can make additional cuts and audio adjustments. Frequently Asked Questions How to Easily Edit an MP4 Video? To easily edit an MP4 video, start by choosing user-friendly software like Adobe Premiere Pro or iMovie. Import your footage by using the “Import” option. Trim and split clips to remove unwanted sections, making your narrative clearer. Improve your video with transitions, effects, and B-roll to keep viewers engaged. Finally, export your edited video by selecting the appropriate resolution and format settings for compatibility with different platforms. This approach guarantees a polished final product. What Are 321 Rules of Video Editing? The 321 Rule in video editing emphasizes maintaining three copies of your footage. You should store these on two different types of media, ensuring one copy is kept off-site. This strategy protects you from data loss because of hardware failures, accidental deletions, or disasters. Using cloud storage for the off-site copy improves accessibility and security, making it a practical choice. What Are the Basic Steps of Video Editing? To start video editing, import your footage into the software, ensuring compatibility. Familiarize yourself with the layout, particularly the timeline for arranging clips. Use trimming tools to remove unnecessary segments, keeping the focus on your main content. Add changes for smoother scene shifts and incorporate B-roll footage to enrich the narrative. Finally, export your edited video in the desired format as you adjust resolution and quality settings to suit your target platform. How Do Beginners Practice Video Editing? To practice video editing, start by using beginner-friendly software like iMovie or Podcastle. Focus on basic techniques such as trimming clips, splitting footage, and adding changes. Regularly experiment with these features to create coherent narratives. Watching tutorials on platforms like YouTube can help you learn specific techniques. Furthermore, share your edited videos with friends for feedback, and participate in challenges to continually refine your skills and develop your editing style. Conclusion In summary, editing MP4 videos requires careful planning and execution. By choosing the right software, organizing your footage, and utilizing vital editing tools, you can improve your video’s quality. Employing image correction and ensuring consistency are important steps in the process. Gathering feedback allows for necessary adjustments before finalizing your project. Once you’re satisfied, export your video and share it on your preferred platforms. Following these steps will help you create a polished and engaging video. Image via Google Gemini This article, "Step-by-Step Guide to Editing MP4 Videos" was first published on Small Business Trends View the full article

Editing MP4 videos can be a straightforward process if you follow a systematic approach. Start by choosing the right software, like Adobe Premiere Pro or iMovie, and import your footage. Organizing your clips and syncing audio tracks is vital for a coherent narrative. From there, you’ll learn to improve your video through image correction and color grading. This guide will walk you through important techniques, ensuring your final product is polished and professional. Let’s explore the next steps. Key Takeaways Choose suitable editing software based on project complexity and ensure it supports MP4 format for compatibility. Import MP4 footage, organize clips into bins, and sync audio tracks for efficient editing. Utilize trimming, splitting, and audio tools to enhance narrative flow and eliminate background noise. Apply color correction techniques to ensure visual consistency and match cutaway footage with primary footage. Export the final video in the appropriate format and resolution for your desired platform, ensuring quality standards are met. Choose Your Software When you’re ready to edit your MP4 videos, how do you choose the right software? First, consider the complexity of your project. If you’re looking for advanced features, Adobe Premiere Pro is a solid choice, whereas iMovie offers simplicity for Mac users. For quick edits, built-in tools like Windows Video Editor can suffice, even if they might lack advanced capabilities. Make sure your software supports MP4 or MOV formats for smoother editing and playback. Familiarizing yourself with the software layout, including the timeline and editing tools, can improve your efficiency and creativity. Additionally, look for platforms that integrate with Dropbox Replay for streamlined feedback. Comprehending how to edit MP4s effectively begins with selecting the right tool for your needs. Import and Organize Your Footage To get started with your editing, open your video editing software and create a new project. Use the “Import” feature to add your MP4 footage, and make sure everything is compatible with your software. After importing, organize your clips into specific bins, especially separating B-roll footage, to keep your workflow efficient and make syncing audio tracks easier. Importing Video Files Importing video files is an essential first step in the editing process, as it allows you to gather all your footage in one place for easy access. Begin by opening your chosen video editing software and creating a new project. Locate the “Import” button to add your MP4 video files, ensuring they’re in a compatible format. If you’re wondering how can I edit an MP4 video, keep in mind that organizing your footage into designated bins based on content types can streamline your workflow. If you have separate audio tracks, sync them using visual cues like a clap. Familiarize yourself with the timeline layout, as this is where you’ll assemble your footage. Step Action Open software Create a new project Locate “Import” Add MP4 video files Organize footage Use bins for content types Sync audio Align waveforms visually Familiarize with Learn the timeline layout Organizing Footage Bins Organizing your footage bins is vital for a smooth editing process, as it helps you categorize and locate clips efficiently. Start by creating designated bins within your video editing software, such as A-roll, B-roll, and audio. This categorization boosts your workflow considerably. When you import your MP4 footage, use the “Import” or “Add Media” option, ensuring all files are compatible. Label each bin clearly with descriptive names like “Interviews,” “B-roll,” and “Sound Effects.” If necessary, utilize sub-bins to organize clips by scenes, locations, or dates. Regularly review your bins, removing any unused clips and confirming that all relevant footage is correctly organized. This practice saves time and improves your editing efficiency in the long run. Syncing Audio Tracks Syncing audio tracks is crucial for achieving a polished final product, especially when your audio was recorded separately. Start by importing your MP4 footage into your editing software and organize it into labeled bins. If you recorded audio separately, use a loud clap as a visual cue to sync the tracks manually. Many editing platforms offer automatic syncing tools that match waveforms, which can save you time and improve accuracy. After syncing, always play back your footage to confirm the audio aligns perfectly with the visuals. Here’s a quick reference table for your syncing process: Step Action Notes Import Footage Bring your MP4 files into software Confirm compatibility with your program Organize Bins Create clearly labeled folders Facilitates easy access during editing Visual Cues Use a clap for manual syncing Helps align tracks visually Automatic Syncing Utilize built-in tools Saves time, boosts accuracy Playback Check Review synchronization Confirm audio and visuals align perfectly Basic Editing Functions and Tools When you’re ready to edit your MP4 videos, grasping the basic functions and tools available in video editing software is crucial for achieving polished results. Start by using trimming tools to remove unnecessary sections, ensuring your video flows smoothly. You can split clips to focus on specific parts that need attention, enhancing clarity. Joining clips with changes creates a seamless narrative. Most software includes select, copy/paste, and undo functions, making your editing process more efficient. Furthermore, familiarize yourself with audio editing tools, which allow you to adjust volume levels, eliminate background noise, and add sound effects or music. Comprehending the layout of your editing software will greatly boost your creativity and efficiency, leading to a more professional outcome. Image Correction Techniques Effective image correction techniques are essential for enhancing the overall quality of your MP4 videos. You’ll often need to adjust visual elements like contrast, brightness, saturation, and highlights to correct filming errors and improve the final product. Most video editing software provides sliders or presets, allowing you to make precise adjustments to achieve your desired look. Don’t hesitate to use trial and error; each footage may require different corrections to look its best. Furthermore, automated image correction features can help streamline this process by offering quick adjustments based on observed faults. Consistent application of these techniques contributes to a professional appearance, making your video more visually appealing and engaging for viewers. Check Video Consistency and Continuity When you’re editing your video, checking for consistency and continuity is essential. Make sure the narrative flows logically, and pay attention to color matching across clips to achieve a polished look. Furthermore, using cutaways can help you eliminate awkward pauses, enhancing the overall viewing experience. Ensuring Logical Flow To guarantee a cohesive viewing experience, maintaining video consistency and continuity is essential for engaging your audience. You can achieve this by ensuring visual and audio elements shift smoothly between clips. Use trimming tools to eliminate awkward pauses, and consider employing cutaways to keep viewers engaged during the removal of unnecessary content. Here’s a simple overview for clarity: Technique Purpose Tool/Method Trimming Remove awkward pauses Video editing software Shifts Smooth visual flow Effects menu Cutaways Visual breaks to maintain interest Additional footage Feedback Identify overlooked issues Collaboration tools Gather feedback from peers using platforms like Dropbox Replay to spot continuity issues. This approach improves your video’s overall narrative flow. Maintaining Color Matching Color matching in video editing is crucial for creating a seamless visual experience, as it guarantees all clips maintain a consistent look. To achieve this, use color correction tools to adjust brightness, contrast, and saturation across your video. Implement color grading techniques to evoke the desired mood, ensuring visual harmony. Reference clips from the same scene can be invaluable for maintaining color continuity; comparing these side-by-side during editing helps you spot inconsistencies. Advanced editing software often includes color matching features that automate adjustments, saving you time during the process of ensuring uniformity. Finally, regularly preview your footage in various lighting conditions to identify and correct any color discrepancies before finalizing your project. Utilizing Cutaways Effectively Cutaways serve as a crucial tool in video editing, helping maintain visual interest and continuity throughout your footage. They allow you to show related visuals during omitting awkward pauses or stutters in the main content. By using cutaways effectively, you can enrich your storytelling, providing context or additional information without disrupting the narrative flow. Confirm that your cutaway footage matches the overall tone and color grading of the primary footage, which helps maintain visual consistency. Use cutaways strategically to bridge gaps in dialogue or emphasize key points during interviews, creating a smoother viewing experience. Don’t hesitate to seek feedback from peers; they can help identify opportunities for cutaways that improve your video’s consistency and overall storytelling coherence. Gather Feedback and Make Amends Gathering feedback is vital for refining your MP4 videos, as it helps identify areas that may need improvement and elevates the overall quality of the final product. You should seek input from peers or clients, as their perspectives can highlight specific elements that require adjustment. Utilizing tools like Dropbox Replay allows for frame-accurate annotations and comments, streamlining the review process. Aim for clear and actionable feedback, as scattered comments from multiple sources can lead to confusion. Collaborating with reviewers can expedite revisions and improve the final product. Addressing feedback quickly guarantees your video aligns with your intended vision and meets client expectations, eventually resulting in a more polished and effective final piece. Export and Share Your Video After you’ve addressed the feedback and made the necessary adjustments, it’s time to export and share your MP4 video. Start by finding the export or share option in your video editing software to initiate the final rendering. Choose the appropriate resolution and format settings that align with your desired platform, guaranteeing peak quality for sharing. Most video editors let you select a file location for saving your exported video, so pick a memorable folder for easy access later. Once exported, you can share your video directly to social media platforms like YouTube or Instagram, taking advantage of integration options available in some editing software. Finally, remember to review your exported video for any discrepancies before sharing to verify it meets your quality standards. Tips for Editing on Different Platforms When you’re editing MP4 videos across different platforms, knowing the unique features of each software can considerably improve your workflow. On Windows, Clipchamp lets you drag and drop files into the workspace, and you can trim and split clips using the scissor icon or the “S” key. If you’re on a Mac, iMovie allows MP4 imports and offers simple tools like “Cmd+B” to split clips and edge dragging for trimming. For mobile, CapCut makes it easy to create projects with intuitive options for editing. If you choose online editing with Riverside, you can edit transcripts for precise cuts. Finally, finalize your edits on YouTube by uploading in YouTube Studio, where you can make additional cuts and audio adjustments. Frequently Asked Questions How to Easily Edit an MP4 Video? To easily edit an MP4 video, start by choosing user-friendly software like Adobe Premiere Pro or iMovie. Import your footage by using the “Import” option. Trim and split clips to remove unwanted sections, making your narrative clearer. Improve your video with transitions, effects, and B-roll to keep viewers engaged. Finally, export your edited video by selecting the appropriate resolution and format settings for compatibility with different platforms. This approach guarantees a polished final product. What Are 321 Rules of Video Editing? The 321 Rule in video editing emphasizes maintaining three copies of your footage. You should store these on two different types of media, ensuring one copy is kept off-site. This strategy protects you from data loss because of hardware failures, accidental deletions, or disasters. Using cloud storage for the off-site copy improves accessibility and security, making it a practical choice. What Are the Basic Steps of Video Editing? To start video editing, import your footage into the software, ensuring compatibility. Familiarize yourself with the layout, particularly the timeline for arranging clips. Use trimming tools to remove unnecessary segments, keeping the focus on your main content. Add changes for smoother scene shifts and incorporate B-roll footage to enrich the narrative. Finally, export your edited video in the desired format as you adjust resolution and quality settings to suit your target platform. How Do Beginners Practice Video Editing? To practice video editing, start by using beginner-friendly software like iMovie or Podcastle. Focus on basic techniques such as trimming clips, splitting footage, and adding changes. Regularly experiment with these features to create coherent narratives. Watching tutorials on platforms like YouTube can help you learn specific techniques. Furthermore, share your edited videos with friends for feedback, and participate in challenges to continually refine your skills and develop your editing style. Conclusion In summary, editing MP4 videos requires careful planning and execution. By choosing the right software, organizing your footage, and utilizing vital editing tools, you can improve your video’s quality. Employing image correction and ensuring consistency are important steps in the process. Gathering feedback allows for necessary adjustments before finalizing your project. Once you’re satisfied, export your video and share it on your preferred platforms. Following these steps will help you create a polished and engaging video. Image via Google Gemini This article, "Step-by-Step Guide to Editing MP4 Videos" was first published on Small Business Trends View the full article

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