Use search engines to drive targeted buyers to your site.

[Myrin New]

Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting organically for traffic to come to you. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, headlines, prices, and selling approaches. So not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.