Blog, YouTube & Content Monetization

“I’ve had more caviar since starting work on the Celestiq than I have during the entirety of my career at General Motors,” Erin Crossley, Cadillac’s design director for color and trim, says before tucking into a ramekin at Gucci Osteria on Rodeo Drive. The uptick in caviar consumption is a leading indicator that Cadillac is going upscale. As design director for the Cadillac Celestiq, the American luxury brand’s new, bespoke electric vehicle, Crossley sits with customers from all over the world and mines more than 350,000 permutations to deliver their perfect personalization. The low-slung EV with a 303 mile range starts at $340,000, pushing the American automa…

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Costco has been on a good run lately. The beloved big-box club chain has been winning new fans for its no-nonsense stand on continuing its DEI policies, with comparable store sales up 6.8% in its most recent quarter. But as Costco shoppers know, its in-house Kirkland Signature brand, which includes everything from underwear to frozen pizza, has long been the discount club’s not-so-secret weapon. Kirkland marks its 30th anniversary this year, and in what’s shaping up to be a challenging economy for consumers across the board, it’s poised to become more important than eve…

“Christmas at Pemberley Manor” and “Romance at Reindeer Lodge” may never make it to Oscar night, but legions of fans still love these sweet-yet-predictable holiday movies—and this season, many are making pilgrimages to where their favorite scenes were filmed. That’s because Connecticut—the location for at least 22 holiday films by Hallmark, Lifetime, and others—is promoting tours of the quaint Christmas-card cities and towns featured in this booming movie market; places where a busy corporate lawyer can return home for the holidays and cross paths with a plaid shirt-clad former high school flame who now runs a Christmas tree farm. (Spoiler alert: they live happily eve…

LinkedIn is often seen as the purview of recruiters and thought leaders. But the professional networking platform is quietly attracting a rather unexpected audience. According to recent data, 18- to 24-year-olds now make up 20.5% of its user base. That tracks, as college students and recent grads enter a cutthroat job market, eager to build a personal brand and online résumé that might help them stand out from the competition. What’s more surprising is that high schoolers are also getting in on the game younger than ever, treating the platform as a means to get ahead. High school students are discussing how having a professional online presence before even beginn…

As the arms race in the artificial intelligence world ramps up, Big Tech companies are rushing to become your default AI source. Meta, last week, launched the Meta AI app to challenge ChatGPT and Google’s Gemini. It’s a system that measures up feature-wise with its competition and some might argue it improves on some aspects. But with Meta’s long history of privacy problems, it’s reawakening some old concerns about the company. The tool offers “personalized” answer and advice as well as a social network for people to share their AI conversations and images. But if you’re looking to scrub the system’s memory of you, that’s a bit more challenging. And our early tests s…

This year’s list of biotech companies reflects the evolving impact of AI, a growing interest in cutting-edge research tools for single-cell analysis and spatial proteomics, and clinical advances for novel drug candidates that promise more convenient and effective treatment for conditions impacting millions of Americans. AlzPath’s highly sensitive blood test can detect signs of Alzheimer’s disease before symptoms develop—and in time to potentially benefit from new treatments. Genomic sequencing specialist GeneDx is helping parents discover and treat hundreds of rare diseases in newborns. 10x Genomics and Syncell streamline cutting-edge analytics for life science research,…

In today’s corporate landscape, optics often precede outcomes, especially in technology-led transformations. Announcements of new platforms, AI-powered strategies, or “digital-first” pledges frequently come long before the underlying infrastructure to support them. That was Ted’s reality as the chief growth officer at a global bank when his CEO unveiled a high-profile “AI-Powered Growth Strategy” positioned as a bold leap forward. The announcement made headlines and thrilled investors, but behind the scenes, the organization wasn’t prepared. Ted was given a skeletal team of two direct reports, a patchwork of third-party tools, and the mandate to partner with five glo…

It’s easy, for me at least, to be cynical about the state of design. Our visual environment can feel bland, everything from brands to buildings homogenized around similar styles. The ever-impending AI takeover can make the future of this work uncertain. My reading around design this year tended to focus on two things: looking back and looking ahead. In looking through design history, I was looking for glimpses of alternative ways of designing: the experimental, the absurd, the weird. And in looking forward, I was searching for hope in a dark time, for answers on how design, and the design industries, move beyond the stasis I feel like we’re in. The intersection of th…

Duolingo has been through a lot of changes over the past few years. What was once solely a language-learning app has grown into a social media marketing machine, a destination for math and music lessons, and now an online chess tutor. In June, Duolingo launched a Duolingo Chess course to teach beginners the basic rules and moves by allowing them to play against an AI tutor named Oscar. This month, the company is taking the course further, launching a multiplayer version of the game where users can compete against one another. Duolingo, which is on track to surpass $1 billion in revenue this year, has 48 million daily active users and 11 million paying subscribers…

Around the world, farmers are retooling their land to harvest the hottest new commodity: sunlight. As the price of renewable energy technology has plummeted and water has gotten more scarce, growers are fallowing acreage and installing solar panels. Some are even growing crops beneath them, which is great for plants stressed by too many rays. Still others are letting that shaded land go wild, providing habitat for pollinators and fodder for grazing livestock. According to a new study, this practice of agrisolar has been quite lucrative for farmers in California’s Central Valley over the last 25 years—and for the environment. Researchers looked at producers who had idl…

Across the country, a growing sentiment suggests the university degree is an artifact of a bygone era, a depreciating asset in an economy obsessed with speed. A recent Gallup poll confirms this shift, revealing that Americans’ confidence in the value of a college education has plummeted to a 15-year low. Nowhere is this skepticism louder than in my own backyard. In Silicon Valley, the “skip college” mantra has evolved from a “hot take” to accepted wisdom. Fueled by the rise of generative AI, the logic is seductive: If artificial intelligence can code, write copy, and analyze data faster than a junior employee, why spend four years and a small fortune on skills a bot w…

In a first-of-its kind move, Hawaii lawmakers are ready to hike a tax imposed on travelers staying in hotels, vacation rentals and other short-term accommodations and earmark the new money for programs to cope with a warming planet. State leaders say they’ll use the funds for projects like replenishing sand on eroding beaches, helping homeowners install hurricane clips on their roofs and removing invasive grasses like those that fueled the deadly wildfire that destroyed Lahaina two years ago. A bill scheduled for House and Senate votes on Wednesday would add an additional 0.75% to the daily room rate tax starting Jan. 1. It’s all but certain to pass given Democrats hold…

Google CEO Sundar Pichai is expected to take the stand on Wednesday morning at a trial in Washington where antitrust enforcers seek an order forcing the company to sell its Chrome web browser and take other measures to boost competition among online search providers. Pichai will testify in the Alphabet unit’s defense against proposals by the U.S. Department of Justice that the company has said would cause unintended harm to browser developers, smartphone makers and internet users. The outcome of the case could fundamentally reshape the internet by potentially unseating Google as the go-to portal for information online. The DOJ and a broad coalition of state at…

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces the digital age, without abandoning its core business. At CES, Lego announced the upcoming launch of the Lego Smart Play system, an interactive technology that lets users’ Lego creations respond to player actions with tailored sounds, lights, behavior, and more. The company says it’s a way to further engage digital native kids without having them stare at yet another screen. While the toy market has struggled for the past few years, sales at the Lego Group have remai…

There are few things more evocative of the free American spirit and the nation’s wide-open spaces than the image of a Harley-Davidson motorcycle zooming down a stretch of empty highway. But while taking one of the legendary hogs for a spin may still be liberating for riders, the company’s independent dealership owners are feeling an increasingly tight financial and business squeeze. A rash of reports in recent weeks have sounded alarms about the troubles Harley dealers face, and the rising number of dealerships closing shop as a result. While Harley-Davidson still counts more than 650 of those locations in operation across the U.S., specialist automotive media warn th…

First there was nutrient timing, then proteinmaxxing—now, fibermaxxing is the latest viral wellness trend everyone is talking about. On TikTok, social media influencers can be seen extolling the virtues of fiber (hashtag #fibermaxxing). One such influencer is @shanny_do, a self-proclaimed “fiber-obsessed gastroenterologist,” who posted with gusto about what she packs each day for work at the hospital. (For the curious, that’s a bowl that includes: Ethiopian spicy lentils, some plain black beans straight from the can, baba ganoush and carrots; a second small bowl of berries—black, blue and raspberries; a Z bar—a kid’s protein snack bar made of oats—and an apple.) A…

Get ready for several years of even more record-breaking heat that pushes Earth to more deadly, fiery and uncomfortable extremes, two of the world’s top weather agencies forecast. There’s an 80% chance the world will break another annual temperature record in the next five years, and it’s even more probable that the world will again exceed the international temperature threshold set 10 years ago, according to a five-year forecast released Wednesday by the World Meteorological Organization and the U.K. Meteorological Office. “Higher global mean temperatures may sound abstract, but it translates in real life to a higher chance of extreme weather: stronger hurricanes, stro…

Last week, scientists from the University of California, Berkeley, and the University of Washington shocked the internet by announcing they’ve discovered a new color that can be experienced only when firing a laser into your retinas. Only five people have seen this color, a blue-green shade called “olo.” But over the weekend, artist-provocateur Stuart Semple decided to widen the pool by synthesizing olo into an acrylic paint color he named Yolo. Ironically, Yolo is a color you cannot see—at least not accurately—unless you buy a bottle of the acrylic paint and see it with your own eyes. A 150-milliliter bottle costs $10,000 ($35 if you’re an artist) and is decidedl…

According to the Center for Biological Diversity, climate change is projected to cause the extinction of over a third of the species of plants and animals in the world in 25 years. But scientists at genetics laboratory Colossal Biosciences are claiming that they may have a solution—one that has now resulted in the birth of the first dire wolves in over 10,000 years. Colossal’s website proclaims the lab to be the world’s only company working on “de-extinction,” which it defines as “the process of generating an organism that both resembles and is genetically similar to an extinct species by resurrecting its lost lineage of core genes; engineering natural resistances; an…

A century ago, Guccio Gucci opened a boutique in Florence, Italy, that sold high-end leather luggage to well-heeled travelers. He infused his brand with all kinds of unique design elements that would become iconic, including the double-G insignia and bamboo handles. Guccio’s oldest son, Aldo, would go on to transform the label into one of the best-known luxury brands in the world, alongside Chanel, Louis Vuitton, and Prada. Aldo’s granddaughter, Alexandra Gucci Zarini, heard a lot about the origins of her family’s business around the dining table when she was growing up. She wanted to follow in her great-grandfather’s footsteps by becoming a fashion designer. But by t…

On TikTok, soup is getting a rebrand. It’s now water-based cooking, to you. “Pov you started water based cooking and now your skin is clear, your stomach is thriving and you recover from illness overnight,” one TikTok post reads. Others claim the method is making them age backwards. But a quick scroll through the comments has many pointing out the obvious: “bro invented soup,” one commenter wrote. Another added, “As an asian, what’s new.” The post made its way to Bluesky, where one user joked, “I need to start jumping on these phony trends. Get a water based cookbook self-published by tomorrow. Hit tiktok running.” They added, “Send me soup recipes. Let’s all …

Behind the curtain of generative AI breakthroughs and GPU hype, a quieter transformation is taking place. Data center architecture and its prowess have become a fierce battleground as AI models expand in size and demand ever-greater compute power. Today, AI’s performance, scalability and cost are all tied to the choice of network fabric. Broadcom, once known for its dominance in networking and semiconductors, is back on the rise as one of the most consequential players in AI’s infrastructure revolution. “There’s a shift happening in the market. Today, real AI innovation isn’t just limited to models or the infrastructure—it’s in what connects them,” Ram Velaga, senior …

The U.S. Federal Trade Commission on Monday sued Uber Technologies, accusing it of signing up some Uber One subscribers without their knowledge and making deceptive claims about the service. The service costs $9.99 a month and offers discounts on fees associated with Uber’s ride-hailing and food-delivery apps. Uber falsely claimed that users would save about $25 a month through the service and deceived them about how easy it was to cancel, the FTC said in the lawsuit filed in San Francisco. “Americans are tired of getting signed up for unwanted subscriptions that seem impossible to cancel,” FTC Chairman Andrew Ferguson said. “The The President-Vance FTC is fig…