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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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In November, Apple laid off dozens of sales employees in a rather unexpected move for the tech giant. Apple is the rare tech company that has steered clear of mass layoffs, particularly among its peers in the trillion-dollar club. The layoffs “came as a surprise” for those who lost their jobs, according to a Bloomberg report—and they impacted some employees who had been with the company for decades. The post-pandemic job market has come to be defined by layoffs, in tech and beyond: A Glassdoor analysis finds that there was a peak in 2023, but layoffs have since continued at a more frequent cadence relative to the years prior. A variety of sectors have been hit hard—a…
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Fortnite maker Epic Games and Google just agreed on a “comprehensive settlement” that could be the final chapter in Epic’s long battle over app store rules. In a joint filing in a San Francisco federal court, both companies proposed a resolution to Epic’s antitrust lawsuit against Google, which the game publisher filed in 2020 along with a parallel lawsuit against Apple. In a post on X, Epic CEO Tim Sweeney called the proposed settlement “awesome” and expressed hope that the courts would agree. “It genuinely doubles down on Android’s original vision as an open platform to streamline competing store installs globally, reduce service fees for developers on Goog…
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The hype train on corporate purpose keeps steaming down the tracks. I have written about it before and tried to be positive. But I feel the need to be more constructively critical. If everyone has been convinced that they need to have a corporate purpose, let’s at least have it be a useful one. I try to contribute to that goal in this Playing to Win/Practitioner Insights (PTW/PI) piece. And as always, you can find all the previous PTW/PI here. The hype train The articles and books on corporate purpose just keep coming. For example, in the past month alone, Harvard Business Review published four pieces on purpose (one, two, three, four). And the books keep coming, w…
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Every year, Tennis Australia CEO Craig Tiley issues a challenge to his team that would make most executives—and their teams—break into a cold sweat: Reinvent 50% of the Australian Open. Not subtle changes or a few tweaks. Half of everything, so no two tournaments are ever the same. Today, to help satisfy Tiley’s mandate, the event has evolved into a three-pronged innovation machine. There’s an in-house R&D lab that’s been developing analytics, broadcast, and fan engagement advancements for more than 15 years, alongside a startup accelerator that’s piloted 40 companies, and a $40 million VC fund to capitalize those startups. “The 50% innovation challenge create…
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Chinese e-commerce giant Alibaba‘s cloud business unit has launched its second data center in Dubai, it said on Tuesday, nine years after its first, as it expands its global cloud computing services to meet growing demand. Alibaba Cloud, the digital technology and artificial intelligence division, said in a statement the launch was part of the technology major’s pledge to invest 380 billion yuan ($53 billion) over three years. No financial details were disclosed in Tuesday’s statement. “The Middle East’s advantageous position in fast-tracking AI adoption and its collaborative ecosystem are crucial enablers for private and public sector companies to thrive,” said E…
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Delivery company Instacart will pay $60 million in customer refunds under a settlement reached with the Federal Trade Commission over alleged deceptive practices. The FTC said Thursday that Instacart has been falsely advertising free deliveries. The San Francisco-based company isn’t clearly disclosing service fees, which add as much as 15% to an order and must be paid for customers to receive their groceries, the FTC said. Instacart has also failed to clearly disclose that customers who enroll in a free trial for its Instacart+ program will be charged membership fees at the end of the trial. The FTC said hundreds of thousands of customers have been charged but have rece…
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Today’s job market is more ruthless than ever, leaving many desperately clinging to their roles amid mass layoffs and side-eyeing the competition. In such environments, a rival colleague or workplace nemesis may make themselves known. Watching a smug colleague get called out for a mistake in a meeting or blundering a promotion is often deeply satisfying (even if we may not admit it). Many know the German name for this impulse, schadenfreude: pleasure derived by another’s misfortune. But another, more work-related term that has emerged recently is fail watching: a coping strategy born from today’s challenging job market as a way to make us feel better about our o…
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In the 1950s, the Air Force designed cockpits for the average pilot by measuring thousands of pilots and calculating the average for 10 key physical dimensions—height, arm length, torso size, etc. They assumed most pilots would be close to average in most dimensions. When researchers actually checked, they found that out of 4,063 pilots, exactly zero were average on all 10 dimensions. Not a single pilot fit the average they’d designed for. Even when they reduced it to just three dimensions, fewer than 5% of pilots were average on all three. By designing for the average, the Air Force created a cockpit that fit virtually no one well, and that had serious consequences f…
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A hearing Wednesday before Nevada’s high court could provide the first public window into a secretive legal dispute over who will control Rupert Murdoch’s powerful media empire after he dies. The case has been unfolding behind closed doors in state court in Reno, with most documents under seal. But reporting by The New York Times, which said it obtained some of the documents, revealed Murdoch’s efforts to keep just one of his sons, Lachlan, in charge and ensure that Fox News maintains its conservative editorial slant. Media outlets including the Times and The Associated Press are now asking the Nevada Supreme Court to unseal the case and make future hearings public. The…
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Dearest gentle reader, Netflix humble requests your presence on your couch this today Thursday, January 29, 2026 to binge part one of the fourth season of its hit series Bridgerton. It is up to you whether or not to don your finest gowns, tiaras, and petticoats — or simply leave that to the actors gracing your screens. While Lady Whistledown’s identity is now common knowledge, society still has its eyes and judgement on you. So here are some facts you should know going into this next chapter so you are not the laughing stock of the season. Don’t say we didn’t try to help. What is the basic premise of Bridgerton? Netflix’s Bridgerton is based on a series of romance …
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Dark Sky was a rarity in the app world. Universally beloved, the weather app had an uncanny ability to tell you when to expect rain, down to the minute. So when Apple announced plans to buy it six years ago, there was a collective sigh of frustration. The Android version, of course, disappeared almost immediately, while the iOS version was folded into Apple’s native Weather app. (The standalone iPhone app was discontinued.) The integration was never quite the same, though, and it seemed as if the magic of Dark Sky was lost. Now, however, the team behind the app is hoping lightning strikes twice. The developers of Dark Sky have announced a new iPhone app called Acm…
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Maybe you first bonded over shared workplace frustrations. You gradually started finding each other every lunch break and synchronizing trips to the coffee machine. Eventually they become a confidant for venting about your real life outside of work. They become your work spouse. And if you find yourself strolling the greeting card aisle sometime today, you may even feel compelled to get this person in your life a trinket for celebrating the most romantic day of the year. Turns out, there are options available. “For my work wife on Valentines day,” one option reads from Card Factory. “I’ve finally found someone just as inappropriate as me!” A card to show…
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If you have a stressful job, meditation can help—but it’s not easy to meditate at work. A new workplace pod is designed to help by giving you a private place to take a break, run through a guided meditation or breath work, and begin to experience benefits like improved focus and reduced burnout. OpenSeed, the startup behind the Iris Pod, launched in 2018 after founder Jonathan Marcoschamer attended a 10-day silent meditation course. He wanted to keep meditating during the day, but was working in an open plan office. “I couldn’t find anywhere to meditate,” he says. He also wanted to help make meditation more accessible for other people. So he started work on a prototyp…
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The Epstein Files are dominating nightly news broadcasts and newspaper front pages. But in the media ecosystem there’s another format that’s proving a massive draw to news consumers: a podcast run by a non-journalist and entirely generated by AI. The Epstein Files is an investigative documentary podcast that, at the time of writing, has published 97 episodes—new episodes get uploaded twice daily—and notched up more than 700,000 downloads in a matter of days. That puts it in the top 10 rankings of podcast series on Apple Podcasts, and in the top 30 on Spotify. But it’s created by Adam Levy, an entrepreneur with a background in building data products and content creatio…
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Corey duBrowa spent much of his career advising some of the world’s most scrutinized leaders—from Marc Benioff at Salesforce to Sundar Pichai at Google. Now, as CEO of global communications firm Burson, he’s helping executives navigate a charged marketplace shaped by AI disruption, ICE activity, and nonstop reputational risk. He explains why reputation remains one of the most powerful (and most misunderstood) assets in business, and how leaders should decide whether, when, and how to speak up. This is an abridged transcript of an interview from Rapid Response, hosted by former Fast Company editor-in-chief Robert Safian. From the team behind the Masters of Scalepodcast…
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Square, the popular business technology platform known for its Point of Sale (POS) systems, has launched a new device designed to allow sellers to ring up various kinds of purchases and perform other tasks without carrying around the extra weight of bulkier hardware. The Square Handheld, with a screen that is slightly bigger than a cellphone, is less than an inch thick, thin enough to fit in your back pocket. Handheld card readers currently on the market are bulkier, requiring sellers to use lanyards or handstraps to carry them around. The Square Handheld frees up hands for a more seamless integration into the user’s workflows. The device supports a full range of…
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In late October, dozens of federal law enforcement officers flooded Canal street, a busy thoroughfare in Manhattan, arresting street vendors. Some officers donned full military uniforms; some wore plain clothes, baseball caps, and neck gaiters pulled over their faces. All were equipped with tactical vests of various styles and with a medley of identifying patches—“HSI,” “Customs and Border Patrol,” “Federal Agent,” or, simply, “Police.” They wore markers of power and authority, but with little consistency across them. As news of the raid unfolded, the NYPD released a statement on X saying it had no involvement with the operation. So who, exactly, were all the people …
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I spend most days in rooms where four generations argue about the same spreadsheet. Boomers, Gen X, millennials, and Gen Z staff the same executive teams, often guided by directors from a fifth—the Silent Generation. Four different eras, four different mental operating systems, one quarterly earnings call. When leaders tell me, “We’ve got a generation problem,” what they usually have is a self-awareness problem. A widely cited review of so-called generational differences at work found that many popular stereotypes don’t hold up very well when you look at actual data on values and attitudes. At the same time, more recent research shows that age-mixed teams can outp…
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Why do so many global projects falter? Often, it isn’t because executives misread market data or underestimate competitors; it’s because they misread each other. Cross‑cultural communication is less about translation and more about decoding invisible frameworks—values, norms, and assumptions—that shape how people work. Ignoring those frameworks turns diversity into a liability. Leaders who master cultural intelligence transform it into a strategic advantage. The hidden costs of miscommunication Consider a seemingly routine performance review. Erin Meyer recounts how a French manager, working for an American boss in London, left her evaluation buoyed by the comment,…
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Beleaguered pharmacy chain Rite Aid has officially filed for Chapter 11 bankruptcy protection after weeks of media reports suggesting that it was on the cusp of doing so. The bankruptcy is Rite Aid’s second in two years, and it leaves a lot of questions for both customers and employees, including whether stores will be closing, if there will be layoffs, and what happens to customers’ prescriptions. Here’s what you need to know about Rite Aid’s second bankruptcy. Why did Rite Aid file bankruptcy the first time? Rite Aid originally filed for bankruptcy in 2023. It emerged from the process less than a year ago, in 2024, with the hopes of being in a better fi…
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If one of your New Year’s resolutions was to spend less time on devices and get more “cultured,” the Metropolitan Opera is here to help—even if you don’t find yourself in New York City. On Saturday, January 24, 2026, at 1 p.m. ET in select theaters, it will premiere a special “Live in HD” presentation of its recent production, The Amazing Adventures of Kavalier and Clay. Let’s take a look at the plot and the artists involved, before we get into more details on the logistics of how to see it. What is ‘The Amazing Adventures of Kavalier and Clay’ about? Although this work is considered a modern opera, the action in The Amazing Adventures of Kavalier and Clay …
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