Blog, YouTube & Content Monetization

Have you ever felt like your brain was one of those viral egg experiments, cracked open and sizzling on a bare sidewalk that was truly, much too hot? You may have been experiencing signs of burnout (and dehydration). As an introverted professional, I’ve been there as well, many times in my career. Over the years, I’ve developed healthy reflective coping methods to recharge my batteries and prevent (or at least combat) that intense feeling of overwhelm. As a LinkedIn Top Voice and a very public keynote speaker who’s learned to grow in the spotlight on my own terms, I’m not the best at pretending to be an extrovert for any extended period of time—it’s too tiring! Inste…

People are fascinated with leadership, and rightly so. After all, most of the “big things” that happen in the world (both good and bad) can be directly traced to decisions, behaviors, or choices of those who are in charge: presidents, prime ministers, CEOs, executives, and anyone tasked with turning a group of people into a high-performing unit, coordinating human activity, and shaping the impact institutions have on society, all the way down to individuals. In line, scientific research shows that up to 40% of the variability in team and organizational performance can be accounted for by the leader—in other words, who we put in charge, or who emerges as leaders, drast…

Burnout and boredom are the two dreaded b-words of the modern workplace. We fear one, dismiss the other, and often fail to see how easily they trade places. Too often, boredom masquerades as burnout. To the untrained eye, exhaustion and disengagement can look identical. Boredom is typically a form of cognitive under-stimulation, while burnout is emotional and physical overextension. Both can leave people feeling unmotivated and fatigued. But here’s the twist: in cultures that tend to glamorize busyness, many employees feel safer saying they’re burned out than bored. Burnout signals you worked “too hard.” Bored, on the other hand, signals the opposite. Recent repor…

When Raising Cane’s recently opened its first-ever location in Meridian, Idaho, it wasn’t a particularly remarkable event for the restaurant chain. The fast-growing chicken purveyor also opened six other restaurants in five other states on the exact same day in November. It aims to open close to 100 new stores this year. But some Idahoans were willing to stand outside in chilly fall weather for more than 48 hours to be the first in the state to get a taste of Raising Cane’s, whose exceptionally narrow menu features chicken fingers, french fries, a secret proprietary dipping sauce, and simple sides like garlic toast and coleslaw. “We had customers camping out since…

So long, nine-to-five. There’s a new work schedule that’s taking over. The grueling “996” schedule—which stands for 9 a.m. to 9 p.m., six days a week—is gaining momentum across the U.S., especially in certain industries. If a 72-hour work week sounds all-consuming, that’s precisely the point. The 996 schedule—which became popularized in China, eventually leading to protests and even claims that it led to a handful of worker deaths—is meant to foster a eat-sleep-work lifestyle. Keith Spencer, a career expert at FlexJobs, told Fast Company that the trend is most commonly being seen across AI startups that “are embracing this approach to accelerate growth and remain comp…

When a company with tens of thousands of software engineers found that uptake of a new AI-powered tool was lagging well below 50%, they wanted to know why. It turned out that the problem wasn’t the technology itself. What was holding the company back was a mindset that saw AI use as akin to cheating. Those who used the tool were perceived as less skilled than their colleagues, even when their work output was identical. Not surprisingly, most of the engineers chose not to risk their reputations and carried on working in the traditional way. These kinds of self-defeating attitudes aren’t limited to one company—they are endemic across the business world. Organizations ar…

It’s rare for a company to give up more than a decade of brand recognizability for a new name. It’s even rarer for said company to trade their name for the name of a younger, less well-known company. But that’s exactly what Grammarly, the writing and grammar assistant tool with 40 million daily active users, is doing. Starting today, Grammarly is rolling out a massive, all-encompassing rebrand to become “Superhuman.” “Naming a company is like naming a kid,” says Grammarly CEO Shishir Mehrotra. “Renaming your 16-year-old is, like, 10 times harder. Swapping the name of your 16-year-old and your 11-year-old is 100 times harder. That’s probably what we’re doing.” …

Imagine starting a new job where your onboarding feels personalized just for you, with an AI assistant guiding you through training, introducing you to teammates, and checking in on how you’re settling in. That level of personalization in the workplace isn’t just a concept for the future – it’s already here and happening more rapidly than many HR departments anticipate. AI is transforming HR in the workplace. In 2026, AI won’t just take over repetitive tasks, but it will fundamentally change how companies hire, onboard, coach, and retain employees. The result is HR teams that are more strategic, data-driven, and more human than ever. After more than a decade worki…

On May 19, 2023, a photograph appeared on what was then still called Twitter showing smoke billowing from the Pentagon after an apparent explosion. The image quickly went viral. Within minutes, the S&P 500 dropped sharply, wiping out billions of dollars in market value. Then the truth emerged: the image was a fake, generated by AI. The markets recovered as quickly as they had tumbled, but the event marked an important turning point: this was the first time that the stock market had been directly affected by a deepfake. It is highly unlikely to be the last. Once a fringe curiosity, the deepfake economy has grown to become a $7.5 billion market, with some prediction…

A few years back, Deanna Conley had just moved to Newport, Rhode Island with a 3-month-old and 3-year-old. She soon joined a focus group for a new type of club forming in her area. This club—part daycare, part adult coworking space, and a little bit gym—would fulfill Conley’s post-moving needs: It offered community in a town where she knew no one, a space to work as a small business owner without an office, and affordable childcare. “The cost of a nanny was really prohibitive for us,” Conley says. Her older son had been in traditional daycare prior to the family’s move, but Conley thought this club might be a bit different. “I was really interested in and excite…

“Me everyday bc my nervous system doesn’t know the difference between a busy day at work or being attacked by a tiger,” a TikTok post reads. The sentiment is the same across dozens of videos online. As an antidote to this workplace-anxiety, “nervous system regulation” has been trending across TikTok, with 178,500 tagged videos beneath the hashtag #nervoussystemhealing. “Real footage of me regulating my nervous system at work,” one posted, hopping around the bathroom, animatedly shaking her wrists and legs. “Pov: when you remember that slow is the secret to a regulated nervous system and your job isn’t an emergency,” another commented on a separate video ca…

A snaggle tooth. A gap in someone’s smile. A birthmark or mole. What do each of these facial features have in common? They all have wabi-sabi. That’s according to TikTok’s latest trend, which has users highlighting their imperfections and labeling them “wabi-sabi.” Not to be confused with the sushi accompaniment, wabi-sabi is a Japanese aesthetic philosophy that finds beauty in imperfection and the natural process of aging—something we could all use a little more of in the age of “preventative facelifts.” The concept celebrates imperfection and the natural wear and tear that occurs with the passage of time, whether that’s a gently worn step, a chipped mug, or…

Below, Judd Kessler shares five key insights from his new book, Lucky by Design: The Hidden Economics You Need to Get More of What You Want. Judd is an award-winning professor of economics at the Wharton School of the University of Pennsylvania. His research and writing have been featured in leading media, such as The New York Times, The Wall Street Journal, Scientific American, and Harvard Business Review, among others. For his work on organ allocation, Kessler was named one of the “30 under 30” in Law and Policy by Forbes. He has been researching market design for the past 15 years. What’s the big idea? Life is full of hidden markets quietly deciding who gets…

Culture change is a big topic—and a big consulting business. When I Googled “culture change consulting business,” three of top five (non-sponsored) responses were Bain, BCG, and McKinsey (in that order). Because changing culture is a prominent issue for executives—and often a very frustrating one—I decided to tackle it in this Playing to Win/Practitioner Insights (PTW/PI) called Culture Change Strategy: Three Rules for Making Change Happen. And as always, you can find all the previous PTW/PI here. The culture change consulting pitches It was fun to take a quick look at the culture change pitches of Bain, BCG, and McKinsey. Bain’s was aspirational: “Culture is b…

OpenAI unleashed Sora 2 last month, the final boss of slop machines (at least for now). The social app draws entirely from artificial intelligence: Instead of sharing photos and videos of themselves, users can opt in for “cameos” and create fake clips that depict themselves or their friends in any scenario imaginable. It’s mostly being used to make viral meme content and the type of short-form videos you’d scroll past on TikTok, albeit with deepfakes. Sora doesn’t allow you to make videos of other living people (dead celebrities and SpongeBob SquarePants characters are fair game) unless given express permission. As one user put it: “Digital Taxidermy is the…

The “X of Y” framework—“We’re the Uber of healthcare” or “the Airbnb of finance”—has become a kind of startup reflex. It’s useful, even comforting, to anchor a new idea to something people already understand. But what feels like clarity can become constraint. When you define your business through another company’s success, you risk adopting their playbook instead of rewriting the rules. The best disruptors learn to move past comparison. They articulate what makes their idea not just different, but inevitable. That’s how you build conviction from your team, your investors, and your customers. Why comparison shrinks your story From a branding perspective, lett…

If you listen to the CEOs of elite AI companies or take even a passing glance at the U.S. economy, it’s abundantly obvious that AI excitement is everywhere. America’s biggest tech companies have spent over $100 billion on AI so far this year, and Deutsche Bank reports that AI spending is the only thing keeping the United States out of a recession. Yet if you look at the average non-tech company, AI is nowhere to be found. Goldman Sachs reports that only 14% of large companies have deployed AI in a meaningful way. What gives? If AI is really such a big deal, why is there a multi-billion-dollar mismatch between excitement over AI and the tech’s actual boots…