Blog, YouTube & Content Monetization

Over the past couple of days, TikTok has been flooded with owl impressions—albeit ones in which the birds sound like various celebrities, have regional accents, or find themselves in hyper-specific situations. It’s a trend better seen with your own eyes than explained. “My impression of an owl if the owl was Jennifer Coolidge” is one such viral example. “If The President were an owl,” impersonated another. An “owl but it’s Keira Knightley,” another posted. Or “an owl but it’s Bella Swan,” said yet another. The hashtag #owlimpression currently has 13,000 videos of TikTokers “hoo-hoo-ing” in various likenesses. There are also definitive rankings of the best i…

Apple’s iOS 26 has been available for nearly six months now, but it’s still one of the company’s least well-received software updates for the iPhone. Primarily, people have criticized the new Liquid Glass user interface design, which Apple now lets you tone down. But iOS 26 also changed the way many apps function on the iPhone, disrupting a user’s muscle memory and expectations, leading to many to pine for the way the iPhone functioned on iOS 18. Yet while you can’t revert to iOS 18 once you’ve upgraded to iOS 26, you can make some simple tweaks that will make your iOS 26 iPhone function as it did before. Here’s how. 1. Give Safari the layout it used to have,…

Spammers and malicious actors inundate us with a steady stream of text messages—often purporting to be from legitimate institutions or companies. Stanching this flow isn’t easy. Just as the unwanted emails we receive often tell us that we can simply unsubscribe via the “unsubscribe” link, these text messages explain that we can opt out of future communication simply by replying “STOP.” But that’s not always a safe way to deal with these unsolicited texts. Here’s why—and what you should do instead. The problem with replying “STOP” to unsolicited text messages We’ve all had it happen. We get a text message pitching us a product or asking for a political donation. At …

If you’re an old-school writer like me, usually the words alone are all you need. But once in a while, you need something extra. I’m referring to all the special symbols that don’t appear on your keyboard. Maybe you need to mark something as copyrighted with a ©, or you want to rave about the £8 order of fish and chips on your recent trip to London. Perhaps you’re a mathematician who’s working with π. ¿Y qué pasa si necesitas escribir una pregunta en español? Instead of having to dig deep into your virtual keyboard’s corners or memorize ASCII character codes, there’s a free website you can use to copy these symbols and more directly to your clipboard for easy anyw…

Is there an easy way to tell when someone is really listening to what you say? New research just uncovered one unexpected sign: They may blink less. That’s the finding of a study by researchers at Concordia University in Montreal. Most research on blinking has focused on vision, the researchers explain. But they thought blinking might also provide clues to what’s going on in people’s brains. For example, do we blink less when we are concentrating hard on listening to someone or something? To find out, the researchers recruited 49 adults and provided them with special glasses that tracked every blink. Then they played recordings of 20 sentences for the subjects with some…

Below, J. Eric Oliver shares five key insights from his new book, How To Know Your Self: The Art & Science of Discovering Who You Really Are. Eric has been teaching at the University of Chicago for 20 years as a professor of political science. He has published six books and numerous scholarly articles on topics ranging from the “obesity epidemic” to the sources of conspiratorial thinking in American politics. He is also the host of the Knowing podcast. What’s the big idea? We suffer because we mistake the fluid process of being for a fixed identity. Flourishing begins when we learn to bring into alignment and balance the forces that shape the self. List…

Companies have never had more tools to measure engagement, yet employees have never reported feeling more disconnected. It’s one of the defining paradoxes of modern work: Engagement scores are the obsession of many organizations, yet loneliness, turnover, and team friction are rising. People are completing their tasks but not always experiencing the relationships that make work sustainable, creative, or truly human. Engagement measures motivation, whereas connectedness assesses whether people can work effectively together over time. Many researchers and thinkers have named the forces shaping the future of work. Jonathan Haidt, in The Anxious Generation, highlights how t…

For the first time in Dr Pepper’s 140-year history, the brand is the second-most-popular soda in America. Now it has a shiny new jingle to match. In late December, TikTok creator Romeo Bingham, 25, posted a jingle she had made up for Dr Pepper. “Dr Pepper baby. It’s good and nice. Doo. Doo. Doo,” the tune went. In her caption she tagged the company and noted, “please get back to me with a proposition we can make thousands together.” The original post has garnered almost 54 million views, 6.4 million likes and almost 500,000 bookmarks, at the time of writing. One month later, Bingham’s dreams were realised. Dr. Pepper licensed the song and folded it into an NCAA f…

Traveling soon? If you’re planning on flying domestically, starting February 1, which is next Sunday, you may have to pay an extra fee at airports across the U.S. if you haven’t yet gotten your TSA-approved Real ID yet or don’t have another compliant form of ID (see list below). The policy, which the Department of Homeland Security launched in May, requires travelers to have an updated Real ID-compliant driver’s license or another approved form of ID in order to pass through airport security checkpoints and board flights. If you are one of the estimated 6% of U.S, travelers that still don’t have a Real ID or another acceptable form of documentation, you may be cha…

Traveling soon? If you’re planning on flying domestically, starting February 1, which is next Sunday, you may have to pay an extra fee at airports across the U.S. if you haven’t yet gotten your TSA-approved Real ID yet, or don’t have another compliant form of ID (see list below). The policy, which the Department of Homeland Security launched in May, requires travelers to have an updated, Real ID-compliant driver’s license, or other approved form of ID, in order to pass through airport security checkpoints and board flights. If you are one of the estimated 6% of U.S, travelers that still don’t have a Real ID, or another acceptable form of documentation, you may be …

In the early 1980s, the National Basketball Association (NBA) faced a crisis. Television ratings were plummeting—the 1981 NBA finals were among the lowest of all time. Spurred by failing franchises, low game attendance, and declining corporate sponsorships, the league’s cultural relevance in the United States waned. Then in 1984, the league responded with a structural shift that would change the culture of sports for decades to come. “ We came together with the collective bargaining agreement where the players and the owners would work together to grow the game and expand the game and the values that we established in the Players Association,” says NBA legend and curren…

America is on the cusp of its first major winter storm of the new year. Dubbed Winter Storm Fern, the storm is expected to begin today and last until at least Monday. As Fast Company previously reported, the nor’easter is expected to affect as many as 230 million Americans as it moves from the Southwest to the Mid-Atlantic states, then continues eastward toward New England. The storm’s progression over 72 hours is expected to dump snow and ice on significant portions of the country, with major cities including St. Louis, Chicago, Memphis, Nashville, Boston, New York City, Philadelphia, Baltimore, and Washington, D.C. expected to receive significant accumulation. …

In the world of earnings reports and pitch decks, the ultimate goal of our current AI boom is usually called something like artificial general intelligence (AGI), superintelligence, or—if you’re really nerdy—recursive self-improving AI. But in the real world, we’re all just looking for the Enterprise computer: a digital assistant you can talk to that doesn’t just fully understand you, but can do things for you instantly. The last couple of months have seen a lot of progress on this front. While I was at CES, I attended Lenovo’s keynote, which unveiled Qira, an always-on AI that will be built into its devices going forward. As I wrote about at The Media Copilot, the in…

A reader asks: Two years ago, I began managing Craig, who had been doing the same tasks day in and day out for a decade. He hadn’t adapted to new technology, best practices, or industry trends. My first order of business was to coach him and challenge him to grow and learn. For more than a year, we built up a great trajectory. People saw how much his work improved and commented on it frequently, and said he seemed revitalized in many ways. His progress gave me a lot of hope that he could become good at the modern demands of his role. Then about six months ago, Craig suddenly reverted to his old patterns. It was as if the prior year of progress got completely wiped out. …

Minnesota continues to be the beating heart of nationwide anti-ICE movements with The Day of Truth and Freedom. Today, January 23, hundreds of businesses across the state are closing their doors in protest after community groups, faith-based organizations and unions came together to call for an “economic blackout.” “Minnesotans are coming together in moral reflection and action to stand together against the actions of the federal government against the state of Minnesota,” a declaration reads on the organizing website, ICE Out of MN. The day-long protest follows a series of tragedies that stem from the Department of Homeland Security’s January 6 deployment of…

Shares in Intel Corporation (Nasdaq: INTC) are plunging in pre-market trading this morning. The stock price fall comes after the chipmaker reported its Q4 2025 earnings after the closing bell yesterday. But it’s Intel’s forecast, rather than its latest results, that seems to be driving the stock price’s fall. Here’s what you need to know. Intel reports Q4 earnings Yesterday, Intel reported its Q4 2025 and full fiscal 2025 results. For its full fiscal 2025, the company reported $52.9 billion in revenue. That compares with the $53.1 billion in revenue the company brought in during its fiscal 2024. But what investors were mainly interested in were the company’s Q4…

For much of the modern corporate era, brand has been treated as surface area. A story told outward. A set of signals designed to persuade, attract, and differentiate. When companies spoke about brand, they were usually talking about perception: how they looked in the market, how they sounded, how they were received. That framing made sense in a world where markets moved a little more slowly, organizations were stable, and leadership could afford to separate strategy from culture, product from meaning, execution from belief. That world no longer exists. Today’s organizations operate in a state of near-constant volatility. Strategy shifts quarterly. Teams scale …

Hello again, and welcome back to Fast Company’s Plugged In. On January 16, Apple cofounder Steve Wozniak—known to all as Woz—received the James C. Morgan Global Humanitarian Award, an honor bestowed each year by the Tech Interactive, a science museum in San Jose, California. The ceremony and a conversation between Wozniak and comedian Drew Carey capped a gala event in which several organizations were named laureates for using technology to improve the world. Their creations include a brain-computer interface (BCI) that helps people with disabilities communicate, a forum that lets patients who have received BCI implants shape the technology’s best practices and ethics, a…