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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. The wellness market is the biggest it has ever been, with a valuation of nearly $2 trillion, according to a McKinsey report. But somehow today’s workforce is more burnt-out than ever before. Research by the Boston Consulting Group shows that 48% of workers are exhausted from stress. The reason? Wellness works, but the way we are working doesn’t. After spending a decade on Wall Street, I can attest that high stress periods at work are inevitable. Unfortunately, anyone advocating for better “stress management” often receives an eye roll due to the misconception that it means avoiding stress altogether. When I learned that “stress management” is not about removing stress bu…

  2. Chess.com has a new subscription option for chess families and tight-knit players: a friends and family plan. The site, where players around the world can face off against live opponents, play bots, and solve chess puzzles, introduced its group tier in January, offering a players a discount on its top-tier offerings with the aim of winning the long-term loyalty game. For $199.99 a year, Chess.com’s “Friends and Family” Diamond Premium plan offers up to four people access to feature’s like an ad-free site experience, chess lessons, game reviews, and insights into how to improve their skills that would run an individual subscriber $120 a year. “It’s good for con…

  3. Spring showers might bring flowers, but they can be a real hassle when you’re trying to look presentable at the office. Many of the best raincoats are made by outdoor brands, which tend to focus on utility rather than aesthetics. But a rugged jacket that is perfect for hiking through the rain can really ruin a professional look. When you’re headed to work, what you need is a jacket that is sleek and minimal, inspired by a traditional silhouette, like a trench coat or a car coat, but made from high-tech waterproof or water repellent materials. And ideally, you can find one that is so elegant that you want to reach for it throughout the spring and fall, even when …

  4. Picture this: It’s Black Friday, and the point-of-sale system your thousands of customers depend on keeps crashing. Understandably, those retailers are livid. Complaints pour in day after day, and you start to wonder if the business will survive. That’s exactly what happened to me when I was just starting out as an entrepreneur nearly 20 years ago. And as painful as it was, that near-death experience taught me something invaluable: the power of calm leadership. In today’s unpredictable world, whether that’s due to economic, environmental, or political events—it can be harder than ever to stay calm and centered. Company leaders are no exception to this. Yet it’s c…

  5. At risk of stating the obvious, farming is physically challenging work that takes a toll on the human body. Over the years, we have turned to various forms of technology to amplify the efforts of a single person, starting with a single plow behind a mule or ox, progressing to a motorized tractor, 700+ horsepower combine harvesters, and now robotic weeders and autonomous flying drones that handle a range of tasks. But what about the human body? Is it destined simply to be replaced by machines? The fact is that people remain a weak link in modern farming. According to some sources, agriculture is considered the most hazardous occupation globally. Work-related musculoskelet…

  6. For more than two decades, users have turned to search engines like Google, typed in a query, and received a familiar list of 10 blue links—the gateway to the wider web. Ranking high on that list, through search engine optimization (SEO), has become a $200 billion business. But in the past two years, search has changed. Companies are now synthesizing and summarizing results into AI-generated answers that eliminate the need to click through to websites. While this may be convenient for users (setting aside concerns over hallucinations and accuracy) it’s bad for businesses that rely on search traffic. One such business, educational tech firm Chegg, has sued Google i…

  7. Some good news for Publishers Clearing House (PCH) customers: The Federal Trade Commission (FTC) said Wednesday that the sweepstakes company is paying for refund checks to 281,724 customers who ordered a product after receiving and clicking on an email, which included “deceptive and unfair” practices, according to the FTC’s allegations. Here’s what you need to know. What happened? Publishers Clearing House, which has been known for decades for its sweepstakes deals and big checks, agreed to pay a total of about $18.5 million in refunds and make substantial changes to its e-commerce operations. “While we disagreed with the FTC’s assertions at the time, we we…

  8. In theory, AI should have transformed manufacturing by now. From predictive maintenance and fatigue detection to real-time quality control, the promise has always been smarter, faster, and safer operations. But in practice, the factory floor is still a place where AI ambitions often run into real-world limitations. That’s a huge problem, especially because the size and weight of this industry are hard to ignore. U.S. manufacturing alone contributes $2.9 trillion to the economy, accounting for over 10% of total output and supporting nearly 13 million workers, according to the National Association of Manufacturers. Globally, manufacturing represents 16% of world GDP and a …

  9. Barbara Bouza went from architecture to Imagineering and back again. A trained architect who spent nearly 19 years working on building projects for the world’s largest architecture and design firm, Gensler, Bouza made an unconventional career pivot in 2020 when she became president of Walt Disney Imagineering, the famed division of the Disney corporation focused on theme parks, experiences, and future technologies. After four years of navigating pandemic closures, updating theme parks around the world, and debuting new cruise ships, she’s now coming back to her roots in architecture and taking on a new role as executive director of market strategies and growth at the…

  10. After 23 years as part of advertising and marketing services holding company IPG, creative agency R/GA bought back its independence through a new partnership between R/GA’s global management and private equity firm Truelink Capital. It marks the official announcement of a move reported by AdAge earlier this month, and after leaks about a potential sale emerged last summer. The management team leading the agency back to private business is headed by R/GA’s global CEO, Robin Forbes, and chair and global chief creative officer Tiffany Rolfe. Truelink Capital is also an investor in marketing tech companies Flipp and Ansira, as well as experiential marketing firm GES. Financ…

  11. The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. While virtual doctor visits were available prior to 2020, the COVID-19 pandemic kicked them into overdrive: From 2018-2022, the percentage of American hospitals offering telehealth jumped over 14% to 86.9%. In 2021, McKinsey reported that the use of virtual care had stabilized at 38 times higher than before the pandemic. That same year, 85% of doctors offered it and 37% of adults surveyed had used it …

  12. Brothers Jake Paul and Logan Paul made social media announcements Tuesday that suggested their next fight will be against each other and aired on HBO Max. Calling it the “moment you’ve waited a decade for,” the posts featured a head-to-head shot of the brothers with a March 27 date and the HBO Max logo. Further details were not included in the posts. Jake Paul, 28, and Logan Paul, 29, are both YouTube stars who know how to create a buzz. Their exhibitions have drawn the interest of the biggest names in combat sports. Jake Paul defeated Mike Tyson in November in an eight-round unanimous decision. Logan Paul went the distance in an exhibition against Floyd Mayweathe…

  13. Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. I’m Mark Sullivan, a senior writer at Fast Company, covering emerging tech, AI, and tech policy. This week, I’m focusing on what AI pioneer Yann LeCun’s new company will likely build after he departs from Meta. I also look at Marc Andreessen’s jab at the Pope on X, and at “Fei-Fei Li’s” view of the AI world since 2012. Sign up to receive this newsletter every week via email here. And if you have comments on this issue and/or ideas for future ones, drop me a line at sullivan@fastcompany.com, and follow me on X @thesullivan. Yann LeCun’s departure from Me…

  14. Attention Costco members: If you recently stocked up at Costco, you’re going to want to check your fridge. The warehouse club retailer is recalling select packages of its popular Meatloaf with Mashed Yukon Potatoes and Glaze meal kit. According to a note to members, the recall was announced after food supplier Griffith Foods Inc. recalled an ingredient that may be contaminated with Salmonella. No illnesses have been reported. Here’s what you need to know. What products are included in the recall? Costco has recalled its heat-and-serve Meatloaf with Mashed Yukon Potatoes and Glaze meal kit. The meal kit contains meatloaf, Yukon mashed potatoes, and glaze …

  15. You know you’ve said it. We all have. “Mmm, that looks so delicious—I want to try some!” That’s because when it comes to what we eat, it’s not just a matter of taste. What foods and drinks look like—the colors we see before the first morsels or sips hit our taste buds—have mattered to people for millennia. And nowhere has that been more blatant than the American food palate, where the visual spectrum we choose from includes not only the primary colors but artificial ones that nature couldn’t even dream up. For well over a century, food manufacturers in the United States have used synthetic dyes in their products as part of their production and marketing efforts. O…

  16. Chipotle—one of the original and most influential fast-casual spots in the country—just hit a major milestone. In 2024, they opened 304 new restaurants, marking the highest number of openings in a single year in their franchise history, according to a Tuesday earnings call. For a bit of context, they opened 271 locations in 2023, and in the two years before that, they were hovering just above 200 each year. And the growth isn’t slowing down—they’re planning to open between 315 and 345 new restaurants in 2025. The fast-casual juggernaut also reported a total revenue of $11.3 billion—an increase of 14.6% from last year’s $9.9 billion. The chain’s operating margin a…

  17. Companies are spending more than $65 billion globally on corporate wellness, offering everything from meditation rooms and resilience webinars to nap pods and self-help apps. Projections suggest this market will exceed $100 billion by 2032. And yet burnout is worse than ever. Post-pandemic, 77% of U.S. employees report experiencing workplace stress, according to the American Psychological Association, and 82% say they’re at risk of burnout. Experts blame collaboration overload, digital fatigue, and blurred work-life boundaries. Even artificial intelligence tools like ChatGPT, intended to streamline work, can amplify pressure by raising expectations for speed and o…

  18. Topping this year’s list of MIC honorees in the Asia-Pacific region is a company so innovative that when it emerged from stealth, Fast Company judges and editors were late in the judging process, so we decided to add an unprecedented 11th spot to this category. Chinese artificial intelligence firm DeepSeek launched a pair of state-of-the-art, open-source AI models that require far less computing power and capital than those of Western companies, sending shockwaves through Silicon Valley and the Wall Street firms that fund them. Several more Chinese tech companies round out the top slots: Baidu, which runs China’s top search engine, started offering driverless taxi servi…

  19. The heated race to develop and deploy new large language models and AI products has seen innovation surge—and revenue soar—at companies supporting AI infrastructure. This year’s Most Innovative Companies in computing include TSMC; the Taiwan-based fabricator’s N3P chip offers the smallest, most densely packed transistor size yet, while the company Chip-on-Wafer-on-Substrate (CoWoS) packaging technology is integral to AI accelerator chips, including Nvidia’s Blackwell GPU. Lambda Labs’ new 1-Click service provides on-demand, self-serve GPU clusters for large-scale model training without long-term contracts. SambaNova Systems takes another tack with its SambaNova Cloud, an…

  20. An artificial intelligence watchdog is accusing OpenAI of training its default ChatGPT model on copyrighted book content without permission. In a new paper published this week, the AI Disclosures Project alleges that OpenAI likely trained its GPT-4o model using non-public material from O’Reilly Media. The researchers used a legally obtained dataset of 34 copyrighted O’Reilly books and found that GPT-4o showed “strong recognition” of the company’s paywalled content. By contrast, GPT-3.5 Turbo appeared more familiar with publicly accessible O’Reilly book samples. “These results highlight the urgent need for increased corporate transparency regarding pre-training dat…

  21. Earlier this month, Nike dropped the “Flagstaff” colorway of its Book 1 sneaker, the signature model of Phoenix Suns star Devin Booker. Its dark green shade reflects Flagstaff, Arizona’s situation in the world’s largest ponderosa pine forest—it’s not all cactuses and sand in the Grand Canyon State—and the shoe plays off Booker’s status as one of the many second-home owners in the area. “When Book needs to escape the desert heat,” the Nike copy explains, “he heads to Flagstaff, where he can walk the mountain paths worry-free.” Nike’s use of local color seems to be part of a larger branding trend that emphasizes small-scale authenticity over brute-force bigness. As a long…

  22. It’s game time for Meta’s wearables: The tech giant has bought two ad spots for its Ray-Ban Meta smart glasses during Sunday’s Super Bowl broadcast, including one that has Chris Hemsworth and Chris Pratt wreaking havoc on Kris Jenner’s art collection. The star-studded spot is part of a bigger push to bring AI-powered wearables to the masses. Last week, Mark Zuckerberg revealed that the company had sold more than one million of its high-tech Ray-Bans in 2024, and hinted at plans to sell many more in the near future. “This will be a defining year that determines if we’re on a path towards many hundreds of millions and eventually billions of AI glasses,” he told investor…

  23. Two-thirds of people have imposter syndrome, according to a 2011 article published in the International Journal Of Behavioral Science. These are people who often feel like a fraud or believe their achievements were a fluke. Bearing those statistics in mind, there’s a high likelihood that mentors suffer from this as well. How is someone who doesn’t recognize the inherent value of their own achievements supposed to mentor others? Imposter syndrome amongst mentors Mentorship discussions typically focus on the mentee’s imposter syndrome but neglect the mentor’s own struggles. When someone, no matter how successful, feels like an imposter (assuming they can get…

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