Blog, YouTube & Content Monetization

In another devastating blow to customers and employees of Joann Inc, the popular fabric and crafts retailer is moving to close a significant chunk of its brick-and-mortar locations as part of ongoing bankruptcy proceedings, according to a court filing on Wednesday. The company, which filed for Chapter 11 protection a second time last month, had initially said it would continue operating its approximately 800 stores as it restructured and sought a buyer. However, it told a court this week that it has now identified a number of underperforming locations during the bidding process that it wants to close as a way of cutting costs. “As the sale process progressed, and pros…

Serena Williams is joining the ownership group of the WNBA’s first Canadian franchise, the Toronto Tempo, the team announced Monday. She will partner with Larry Tanenbaum, Chairman of Kilmer Sports Ventures for the Tempo, who will begin play in the 2026 season. “I am thrilled to announce my ownership role in the first Canadian WNBA team, the Toronto Tempo,” said Williams. “This moment is not just about basketball; it is about showcasing the true value and potential of female athletes — I have always said that women’s sports are an incredible investment opportunity. I am excited to partner with Larry and all of Canada in creating this new WNBA franchise and legacy.…

When plastic entered the design world in the 20th century, it was hailed as a wonder material—something strong, durable, lightweight, affordable, and malleable enough to sculpt into expressive, futuristic-looking forms. But the material lost its halo as the environmental consequences became apparent, plastic waste being one of them. The design industry has been figuring out what to do about this for years. It’s tried recycling, reducing the amount of material in a product, developing bio-based compostable alternatives, or switching to something else entirely. But not all companies are able to easily switch up their production lines or find alternatives. Now, a growing b…

I have lost count of the number of accomplished professionals who’ve said to me, “I don’t want to seem silly on video” or, “I am awkward when I’m on camera.” I have trained hundreds of people, ranging from members of Congress to supermodels to everyday folks, for national TV program appearances. Here are my tips to sound natural and authentic on camera. Toss The Teleprompter, Ditch the Script Try not to use a teleprompter! Here’s why: The idea of video is to build connection. Using a prompter makes you sound like a robot. For short-form videos, under a minute long, instead of relying on a teleprompter, identify two to three bullet points. Write them on a sticky…

There are a few workplace topics that consistently bring out strong feelings, and performance reviews is at the top of that list. While most people would agree that it’s a good thing to have a tool to measure how employees are doing at their jobs, and a time for managers to discuss career advancement, very few seem to think that the way performance reviews are currently set up is working. In fact, a Gallup survey last year found that only 2% of human resource officers at major companies think their performance management system is working and just 22% of workers felt their review process was “fair and transparent.” One of the biggest complaints employees have about per…

Walt Disney’s new headquarters in New York is like a city contained within a single block. By the end of this summer, around 5,000 people will work from within the stately 1.2-million-square-foot skyscraper, and the company ambitiously designed it to create a sense of flexibility and appeal for every single one of them. [Photo: Dave Burk/Disney] That’s a tall order, because the entertainment corporation’s portfolio is more diverse than ever. Today Disney’s work includes studio films and theme parks, but also broadcast news, radio, podcasts, streaming, digital media, and magazines. The media roster, largely based in New York, includes ABC News, ESPN, Hulu, and talk show…

I once hired an executive—we’ll call her Alice—who elevated our company overnight. She helped shape our strategy, built a great team, and brought instant credibility to our brand. Our growth accelerated. The board respected her. The team loved her. I felt lucky to have her. But five years later, things had changed. Alice looked exhausted. She was short-tempered in meetings. One of her best people left. The team’s performance stalled. She wasn’t making obvious mistakes, but she was slowing the business down. Looking back, the signs were there, but I looked past them—like many CEOs do. When an executive has been a major contributor to success, it’s easy to let loyalty, …

Under the rally cry of “Altadena Is Not for Sale,” the people of the multi-racial, middle-class town of Altadena, California, are aiming to take charge of their own recovery and rebuilding from the Los Angeles Eaton fires, which killed 17 people, burned more than 14,000 acres, and destroyed over 9,000 homes and businesses. Three community organizations and the local Native American tribes reflect the various perspectives, and collective unity, on how Altadena might avoid the fate of other communities whose recovery ended up being controlled by big developers. Altadena: Not For Sale, My Tribe Rise, and Altadena Strong are three community organizations who have cohosted ev…

For generations of Americans, the soundtrack to spring weekends has been a rise in birdsong and the loud, constant “virrrrrr” of neighbors cutting their growing grass. But the gas lawn mowers, leaf blowers, and weed eaters that have been used for more than a century to keep lawns manicured aren’t only noisy—in the past few years, researchers have discovered that they also pose an outsize risk to the environment and to human health. In response, cities across the U.S. are experimenting with incentive programs to encourage residents to opt for more environmentally friendly electric lawn equipment. The shape these programs take isn’t one size fits all: From bans to rebates …

The Oscars don’t have a Best Poster category. (Or even a Best Title Sequence category, which they did sort of have for the very first Academy Awards in 1929 before—for shame—dropping it in 1930.) So this year, as in the past, we asked some of our favorite poster designers which Best Picture nominee should win Best Poster. Like book cover designers, key art creators are tasked with the unwieldy ask of distilling an entire universe of story into a single visual. It’s another standard of excellence in cinema—and we’d argue that there’s indeed correlation between great posters and great films. Consider: In our (admittedly wildly unscientific!) 2023 best poster poll, all pa…

Teenage YouTube users across the world will now get automatic reminders to go to bed and take a break from their screens. YouTube announced this week it was expanding such reminders to minors across the globe, ensuring they are full-screen and toggled-on by default. The feature first debuted in the U.S. seven years ago, and went automatic for minors in 2023. So-called “bedtime” notifications have grown in popularity, buoyed in large part by YouTube and TikTok. But it’s unclear how effective the notifications are in the first place. After all, YouTube users only have to click to close out the banner; on TikTok, it’s even easier to keep swiping past the text. …

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. Healthcare navigation was supposed to be the ultimate guide—a GPS for the healthcare maze. Instead it’s more like an old paper map with half the roads missing. What was meant to simplify care has become just another layer of complexity, dressed up as concierge support but too often steering people based on cost, not quality. At a time when AI, telehealth, and integrated care models a…

A significant proportion of the U.S. workforce is pushing back against Artificial Intelligence adoption at their jobs. According to a new study by generative AI platform Writer, 31% of employees—including 41% of Gen Z workers—admit to “sabotaging” their company’s AI strategy by refusing to adopt AI tools and applications. As a result, roughly two-third of executives say Generative AI adoption has led to tension and division within their organization, with 42% suggesting it’s “tearing their company apart.” “There’s active resistance where it’s like, ‘I really don’t believe in this strategy whatsoever, and I’m either going to completely ignore it, or do my own thing…

Many of us want to get promoted at work, but don’t often stop to consider what that means. Moving into the executive ranks often means leading the very people you once worked alongside. And while you might attract attention with stellar performance, it’s not enough to secure your success as a leader. As a CEO and C-Level coach, let me tell you that I, nor any of my most successful clients, would risk elevating a leader to the next level if it would lead to a systemic risk of losing talent or momentum. In those cases, I’d wait to ensure that this high performer is making an effort to work on leadership quality, including their peer relationships. Leadership req…

Cloud-based designer platform Figma on Tuesday confidentially filed for an initial public offering in the United States, more than a year after a $20 billion deal to be acquired by Adobe was shelved due to regulatory roadblocks. Figma had been widely considered as a candidate to go public after antitrust regulators in Europe and Britain blocked Adobe’s deal in December 2023 in what would have been one of the biggest acquisitions of a software startup. Last year, Figma was valued at $12.5 billion after it closed a deal to allow its employees and early investors to sell their stake to new and existing investors. The U.S. IPO market, which made a strong comeback …

Cryptocurrency exchange Bybit said last week hackers had stolen digital tokens worth around $1.5 billion, in what researchers called the biggest crypto heist of all time. Bybit CEO Ben Zhou said the crypto was taken from a “cold wallet” – a digital wallet usually stored offline and so supposedly more secure – that was used for ether tokens. Blockchain research firm Elliptic said the hack was more than double the last-biggest crypto heist and “is almost certainly the single largest known theft of any kind in all time.” The crypto industry has suffered a series of thefts, prompting questions about the security of customer funds, with hacking hauls totalling more…

Despite a strong start to the year, traffic at U.S. quick service restaurants (QSR), which has been steadily declining month by month, was down 1.7% year-over-year compared to last April, signaling growing consumer caution or shifts in dining behaviors, according to Revenue Management Solutions (RMS), a company that analyzes data and provides insights about the restaurant industry. At the same time, RMS found on average, fast food prices increased in April by +2.0% year-over-year, steady with inflation trends. In case you’re not familiar with restaurant industry lingo, a quick service restaurant (QSR) describes establishments that prioritize speed and convenience,…

Futureproofing your business requires an ability to embrace change, not just to react to it. Change is a constant, so companies that thrive in today’s landscape must be continuously adapting and innovating—changing as consumers change. Brands that truly stand the test of time understand that the core ingredients for long-term success are relevance, ease, and distinctiveness. Relevance No business, regardless of its size or sector, can consistently thrive without remaining in sync with consumers’ wants and needs, and keeping a pulse on the cultural nuances across their markets. At KFC, we have driven brand recognition and global growth by prioritizing relevance since 19…

This week, the startup Humane—which raised $240 million to build an iPhone-killing AI Pin—announced its sale to HP for $116 million. While far short of the company’s original $1 billion asking price, it’s astonishing the brand scrapped for anything at all. A product that had promised to change the world instead became a worldwide laughing stock, indicative of the worst tendencies of Silicon Valley founder hubris. Universally panned, Humane sold fewer than 10,000 units. Sometimes its returns outpaced its sales. Units could catch fire. Humane co-founders Imran Chaudhri and Bethany Bongiorno thanked their few loyal customers by announcing their Pins would no longer work in…

When he was a teenager, Collin McKenna’s interest in changing the food system led him to move from Colorado to Hawaii for high school. It was on that school’s regenerative farm that the now 30-year-old has entrepreneur discovered mead—the sweet, fermented honey beverage often referred to as “honey wine.” His first taste of alcohol was mead made by Hawaiian locals. With his 10-month-old brand LIXIR—a sparkling ready-to-drink mead brand he’s billing as “hard honey”—McKenna wants to make the ancient beverage accessible while turning LIXIR into just the second Regenerative Organic Certified (ROC) alcoholic beverage brand. “So many different cultures made different variati…

I recently helped my mom sort through boxes she inherited when my grandparents passed away. One box was labeled – either ironically or genuinely – “toothpick holders and other treasures.” Inside were many keepsakes from moments now lost to history – although we found no toothpick holders. My favorite of the items we sorted through was a solitary puzzle piece, an artifact reflecting my late grandmother’s penchant for hiding the final piece to a jigsaw puzzle just to swoop in at the last moment and finish it. After several hours of reminiscing, my mom and I threw away 90% of what we had sorted. “Why did I keep this?” is a question I hear frequently, both from my…

As climate change causes increasingly severe natural disasters, it’s also increasingly threatening our art, culture, and shared history. In the recent Los Angeles wildfires, billions of dollars in fine art may have been consumed; architectural gems by Richard Neutra, Gregory Ain, and others were destroyed; and the warehouse of Belmont Music Publishing, a repository chronicling Austrian-American composer Arnold Schoenberg, was lost in what the composer’s son called “a profound cultural blow.” For museums, archives, and libraries, which often operate as nonprofits on limited budgets, meeting these increased risks poses significant financial constraints. This challenge has…

The theme park wars will shift into an even higher gear right before Memorial Day. On May 22, Universal Orlando is scheduled to open Epic Universe, it’s $6 billion expansion that’s meant to lure more visitors away from the Magic Kingdom and other assets of Walt Disney World and make the company’s theme-park hub a seven-day visit for tourists. Announced in 2019, Epic Universe will be the first new Central Florida theme park in more than 25 years. Divided into five lands, it’s a park that hopes to have something that appeals to all types of family members. And it’s a serious enough threat that Disney has announced a major upgrade to its Orlando parks, part of a 10-year,…

Tech is shifting faster than the models we built our impact on. And that means even thriving nonprofits face a choice: Keep optimizing what works—or rebuild for what’s coming. Back in June, our leadership team made a decision that felt both risky and obvious: Change a strategy that was still working to accommodate an AI future. We’d been writing and speaking for years about the need for the social sector to stop talking and start doing—and we realized it was time to take our own advice. For the last five years, our organization has helped nonprofits worldwide build tech solutions in partnership with leading tech companies. It worked. It made a difference. But by 2…