Blog, YouTube & Content Monetization

For an architect whose name and work have become known all over the world by laypeople and architecture fans alike, Frank Gehry’s buildings are about as far from the mainstream as one can get. Bent, curved, and clad in shiny metal, the most famous buildings by Gehry, who died last week at 96, are also the most improbable. Coming up with the flamboyant designs for landmark buildings like the Guggenheim Museum in Bilbao and the Walt Disney Concert Hall in Los Angeles was only part of what made Gehry one of the most successful and celebrated architects in American history. Just as impressive are the ways Gehry helped explore and expand the architecture technologies used to …

The Northern Lights, also known as aurora borealis, may be visible in more than a dozen U.S. states Tuesday, December 9, according to the National Oceanic and Atmospheric Administration’s Space Weather Prediction Center (NOAA). A full-halo coronal mass ejection (CME) is expected to reach Earth early to midday on Tuesday, potentially causing periods of “strong” G3 geomagnetic storms (on a scale of G1 to G5). The aurora borealis is the result of a geomagnetic storm that occurs when a coronal mass ejection (CME), an eruption of solar material, reaches Earth and causes swaths of purple, blue, and green in the night sky. This year’s increased solar activity (and thus, …

Layoffs have hit American workers hard in 2025, particularly in the government and tech sectors. Already this year, well over a million jobs have been lost due to layoffs—and unfortunately, it doesn’t look like a cessation of job cuts is on the horizon. Reports say that beverage and snack giant PepsiCo is the latest major American company getting ready to announce layoffs. Here’s what you need to know. What’s happened? On Monday, PepsiCo (Nasdaq: PEP) issued a memorandum about its intention to enhance shareholder value in 2026. In the memo, PepsiCo CEO Ramon Laguarta said that the planned initiatives were to accelerate “organic revenue growth, deliver recor…

Spotify has a knack for mining your listening data into something fun and shareable rather than weird and creepy for its annual “Wrapped” feature. This year, it outdid itself. The 2025 edition of Spotify Wrapped goes beyond just summarizing what you listened to with charts and infographics. This year, Spotify is also assigning each user a “Listening Age,” which is based on the release years of their favorite tracks compared to others in the same age group. The feature quickly went viral, as users recoiled at their seemingly geriatric (or juvenile) musical tastes. At the risk of reading too much into something that’s ultimately good fun, Wrapped’s expanding purview…

In the English countryside, a new project has emerged from the landscape—quite literally. Rammed Earth House, a residential estate by London-based Tuckey Design Studio, combines renovated brick buildings with new rammed earth structures, harnessing the clay soil of the very land it sits on. “The material is already under your feet, and it doesn’t come with all the carbon baggage that other [building] materials come with,” says studio founder Jonathan Tuckey. As a building technique, rammed earth—which combines clay soil with aggregate such as gravel into tightly compressed layers—traces back thousands of years. It was widely used in ancient China, but appears globally t…

After Joey Zwillinger stepped down as CEO of Allbirds in March 2024, he took three months off—mainly because his wife Liz said she’d divorce him if he jumped into another venture. He had run the sustainable shoe company for 10 years while the couple raised their three young children. “It took a real toll on the family,” Liz says. (“I would say it developed character in our family,” Zwillinger counters.) Before long, he was itching to start a new project, an ambition he shyly expressed to his wife. “It was really hard to want to sign up for something like that all over again,” Liz says. But this time, he cofounded the venture with Liz. It’s also a bold piv…

If you’re searching for a new snack that’s heavy on flavor but manages to skip the unhealthy additives, you’re in luck. There’s a new one called Ragerz from Good Eat’n, NBA star Chris Paul’s snack brand, in partnership with the WNBA’s Paige Bueckers. And it sounds like a slam dunk. For starters, the snack—which is a bit like a healthier take on Takis—is focused on delivering a fierce flavor without the junk. It comes in Chili Lime and Sweet Chili Crunch flavors that, Bueckers tells Fast Company, do not miss the mark (hoop?). The snack “isn’t asking people to give up flavor to feel better about what they’re eating,” she says, adding that with Ragerz, “you ca…

It’s a historic day for both Walmart and the Nasdaq. Today, America’s largest brick-and-mortar retailer begins trading on the Nasdaq after its shares spent over half a century on the New York Stock Exchange (NYSE). Here’s what you need to know about Walmart’s move to the Nasdaq. What’s happened? A week before Thanksgiving, Walmart announced that it would transfer its common stock listing from the New York Stock Exchange (NYSE) to the Nasdaq Global Select Market. The move is historic for a few reasons. The first is that Walmart (Nasdaq: WMT) shares have traded on the NYSE since 1972—the last 53 years. Walmart went public in 1970, but traded on over-the-cou…

For budding influencers, class is now in session. Jessica Henig, founder of Unlocked Branding, is rolling out Social Media University, a new platform launching today that promises to decode the influencer industry for the next wave of creators and industry professionals. The platform is free to join. “We wanted it to be accessible for anyone who is interested in building a career in media and their network,” Henig tells Fast Company. “This community was built on after years of successfully building talent into top tier brands themselves, and we’ve seen such high demand from others who want to know where to start.” Henig knows the formula, after helping shape some of …

Like many American cities, the streetscape in downtown Brooklyn was for a long time very heavy on the street: a great place to park a car or drive through. But over the past 20 years, the area itself has gone from being a 9-to-5 shopping and business district to one where a growing number of people live 24-7. Since 2004, more than 22,000 housing units have been added to the neighborhood, changing its character so much that its old streetscape just wasn’t cutting it. “There was a real evolution of the neighborhood,” says Regina Myer, president of the Downtown Brooklyn Partnership (DBP), a business improvement district representing the area’s business owners, shopkee…

Rare earth minerals are so ubiquitous and critical to much of today’s technology, that tonight’s dinner might not have made it to the table without them. And according to USA Rare Earth CEO Barbara Humpton, for decades, the world has sat back and let China become the sole supplier of these minerals, even as the country has used its dominance in this market as a geopolitical game piece. “We believe it’s time to take the game piece off the board,” Humpton said at last month’s World Changing Ideas Summit, cohosted by Fast Company and Johns Hopkins University in Washington, D.C. USA Rare Earth is wholly dedicated to bringing rare earth metals mining to the U.S., and c…

Judge a book by its cover, and you might think that American Canto, the memoir by Vanity Fair‘s outgoing West Coast editor Olivia Nuzzi, is destined to be a classic. The memoir, which chronicles Nuzzi’s drama-filled life and career as a political reporter in the The President era, features a strikingly simple cover that serves as shorthand for the book’s ambitions. “The intent was to give the book a clean, no-frills design that felt both classic and contemporary,” says Simon & Schuster senior art director Alison Forner, who’s also designed book covers like Ezra Klein’s all-type cover Why We’re Polarized and Garrett M. Graff’s Watergate: A New History. Nuzz…

Artificial intelligence is the most exhaustively covered technology since the dawn of the internet. As any tech editor will tell you, it can be challenging to find stories about AI that are not merely new but big. So when our editorial director, Jill Bernstein, forwarded me a pitch from journalist John Pavlus, who wanted to write about a “mad scientist” attempting to “stomp out hallucinations and other gen-AI nonsense from Amazon’s cloud security/ chatbots/robots/agents,” I said yes in seconds. (He actually used a more pungent term than “nonsense,” but for decorum’s sake, I’m keeping that to myself.) And then I braced myself. The pitch promised to explain t…

When Levi’s CEO Michelle Gass was in Japan last summer, she and chief product officer Karyn Hillman wandered down the street from the brand’s store in Tokyo’s trendy Harajuku neighborhood to a small, unassuming vintage shop called BerBerJin. They took the stairs down into its cavernous basement, where it keeps racks and racks of its best denim finds, and began the slow, laborious task of searching for treasure. A couple of hours later, Gass walked out with a pair of 1947 vintage 501s and an even rarer 1952 trucker jacket. “We tried on so many, many pairs of jeans,” Gass tells me over coffee in her San Francisco office in September. “You appreciate the nuances and beauty …

The smartest financial move I ever made was to stop contributing to retirement savings. It may sound counterintuitive, even reckless. Dave Ramsey would have stress dreams about this article, but it may be time to get a divorce from your 401(k). Here’s the truth: You actually don’t need millions to retire. Those retirement calculators love to spit out impossible numbers: $3 million, $5 million, sometimes more. Numbers so big they make financial freedom feel like a five-decade slog. Here’s the part they leave out. Most people following the “save for 40 years” script never hit those numbers. They keep working and waiting, but they’re aiming for a moving goalpost.…

Nearly a quarter of American workers didn’t take any of their vacation days this year. That’s according to a report published in October from FlexJobs based on a survey of over 3,000 U.S. workers. Despite workers being more burnt out and disengaged than ever, many refuse to take time off. Could unlimited PTO be to blame? It’s been well-documented that unlimited PTO may not be the generous gift workers are led to believe. A recent skit from TikToker and comedian Jacob Capozzi assumes the role of “the guy who invented unlimited PTO” to highlight some of the reasons why. Capozzi poses as an executive who wants to incorporate “something more interesting to get p…

Enterprises have often dreamed about AI systems that can reason across their most sensitive data, execute multistep tasks, and explain their logic while remaining inside a highly governed environment. Snowflake and Anthropic are betting they can finally crack the code. Through a multiyear, $200-million expansion of their agentic AI partnership, the companies plan to deliver an operational “control plane” that uses Anthropic’s latest Claude models, such as Sonnet and Opus 4.5, to power enterprise intelligence. The announcement landed alongside Snowflake’s Q3 earnings for fiscal year 2025, which showed the company maintaining strong momentum. Snowflake reported $1.21 b…

The hype train on corporate purpose keeps steaming down the tracks. I have written about it before and tried to be positive. But I feel the need to be more constructively critical. If everyone has been convinced that they need to have a corporate purpose, let’s at least have it be a useful one. I try to contribute to that goal in this Playing to Win/Practitioner Insights (PTW/PI) piece. And as always, you can find all the previous PTW/PI here. The hype train The articles and books on corporate purpose just keep coming. For example, in the past month alone, Harvard Business Review published four pieces on purpose (one, two, three, four). And the books keep coming, whether…

Large language models have started creating their own terms and mixing them into everyday speech. Experts call it ‘lexical seepage.’ View the full article

Below, Jane Marie Chen shares five key insights from her new book, Like a Wave We Break: A Memoir of Falling Apart and Finding Myself. Jane is a leadership coach, public speaker, and cofounder of Embrace Global, a social enterprise that developed a low-cost infant incubator. She has been a TED Fellow, an Echoing Green Fellow, and a Young Global Leader of the World Economic Forum. Her many honors include being recognized as a Forbes Impact 30 and receiving The Economist’s Innovation Award. What’s the big idea? Like a Wave We Break is a story of self-discovery. When achievements define us or serve as an escape from hidden scars of trauma, we do ourselves and others a diss…

A majority of those expecting a holiday bonus this year are planning to check out once the check clears. According to a recent survey of 2,000 American workers by AI job application assistant JobHire AI, 59% are “maybe” or “definitely” expecting a bonus this year. Among them, 48% are already job hunting or planning to quit after their bonus is paid, and another 20% are considering leaving in the new year. The job market often sees a lot of activity following the holiday lull, as many spend the break reflecting on the previous year and setting goals for the next. This year, however, may see even more aggressive job -hopping, as many workers have become more f…

For most leaders these last five years have been ones of great volatility, uncertainty, complexity, and ambiguity. Political dynamics, economic shifts, massive layoffs, strategy pivots, technology disruptions, and more are shaping how we lead and what we can accomplish together. Leading through uncertainty is no longer a mere possibility, it’s core to the job description. Times of uncertainty call for fast executive decision-making with limited information, “good enough” risk assessment, and repeated pivots. I know this because I led a global philanthropy network while the world shut down in 2020. During those initial months, I relied less on staff input to determine ou…