Blog, YouTube & Content Monetization

Taylor Swift’s highly anticipated 12th studio album, The Life of a Showgirl, is here. And this might be Swift’s biggest release yet, given that along with an album, she’s also premiering a film on the same day. Taylor Swift: The Official Release Party of a Showgirl features a new music video for the album’s single “The Fate of Ophelia,” lyric videos, and exclusive behind-the-scenes footage and commentary. It’s being hosted as a companion event by AMC, Cinemark Theaters, and Regal Cinemas. The catch? It’s showing in theaters for just three days: October 3 to 5. The brief theatrical window follows the same pattern Swift has used to release limited-edition versio…

Discussing English football ownership is turning into the ultimate name drop. Ryan Reynolds and Rob McElhenney at Wrexham. Tom Brady at Birmingham City. Michael B. Jordan at Bournemouth. J.J. Watt at Burnley. Even Snoop Dogg is in on the action, becoming co-owner of Swansea City this summer. But the American invasion of English football has moved beyond novelty. Twelve of the Premier League’s 20 clubs now answer to U.S. ownership—either wholly or partially. Drop down to the Championship, English football’s second tier, and nine more clubs are backed by American money. On Friday, when Wrexham hosts Birmingham City, it will be a clash of two celebrity-driven, Americ…

Hello there, and welcome once again to Fast Company’s Plugged In. For something that continues to suck up so much of the world’s attention, social networking has not exactly been a font of wild innovation in recent years. Its big names are all up there in years and showing their age: Facebook is 21, Twitter is 19. Instagram is 15, Snapchat is 14. Newer entrants, such as BeReal, rarely live up to their early great expectations. Even Bluesky, where many of us have found a home after fleeing the Elon Muskified version of Twitter, isn’t growing at its old clip. So I was intrigued when two new social networking experiences debuted in rapid succession in late September:…

They made things exciting. You thought you were in love. And now a week has gone by with no reply. Odds are they’re not getting back to you. But don’t take it personally: We’re all ensnared in a ghosting epidemic. According to the Thriving Center for Psychology, one in four Gen Zers and millennials have been ghosted after just a few dates. And to twist the knife even deeper, one in ten report being ghosted after a couple of months of dating. Tragically familiar, isn’t it? Brands like Sweethearts have been quick to capitalize on the reality of today’s dating landscape. In 2024, the heart-shaped candy brand launched “Situationship Boxes,” featuring candies …

American scientists Mary Brunkow and Fred Ramsdell and Shimon Sakaguchi from Japan won the 2025 Nobel Prize in Physiology or Medicine on Monday for work shedding light on how the immune system spares healthy cells, creating openings for possible new autoimmune disease and cancer treatments. This year’s prize relates to peripheral immune tolerance, or “how we keep our immune system under control so we can fight all imaginable microbes and still avoid autoimmune disease”, said Marie Wahren-Herlenius, a rheumatology professor at the Karolinska Institute. Sakaguchi told reporters outside his university laboratory that “I feel it is a tremendous honour,” Kyodo news age…

The AI arms race turned a new page on Monday, as OpenAI and chipmaker Advanced Micro Devices (AMD) announced that the two have agreed to a new partnership to create new data centers powered by AMD’s chips. The deal could also see OpenAI take a roughly 10% stake in AMD. Specifically, the partnership sees OpenAI committing to buying 6 gigawatts of AMD GPU chips, with the initial gigawatt deployment scheduled for the second half of 2026. The deal will ultimately see OpenAI deploy the remaining gigawatts over multiple years and multiple hardware generations. The deal also sees AMD issuing a warrant for as many as 160 million shares of AMD stock to OpenAI. Those shares…

Some flavor crazes flirt with us and fade. Others stay and make themselves at home. It’s too soon to tell for sure, but the Dubai chocolate movement seems to have put down roots and is spreading at a brisk clip. The sweet flavors and thick texture that have made Dubai chocolate bars a hit are morphing into other kinds of confections too. Let’s back up for a minute. The original and now-classic Dubai chocolate bar was created by Fix Chocolatier in the United Arab Emirates in 2021, and by 2023 had exploded on social media. Rich and indulgent, it features a thick, milk chocolate shell usually encasing a creamy pistachio (and often tahini) filling mixed with crispy, s…

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There’s a line I heard recently from Mel Robbins that’s been echoing in my head ever since: “People do well if they can.” It’s deceptively simple. The kind of phrase you nod at, maybe even repost. But when you sit with it, really sit with it, it starts to challenge a lot of the assumptions we make every day. Especially when it comes to financial health. Not lazy, just locked out Let’s be honest: It’s easy to judge what we don’t understand. We look at people struggling with money and tell ourselves stories. They’re reckless. They don’t care. They should know better. But here’s the thing: Most people do care. They want to pay off debt. They want to build credit. …

There’s a common story in the marketing and advertising industry, with many variations. Whenever a member of that industry is at a party or on a plane, inevitably someone will ask what they do for a living. And as soon as they say advertising, that person immediately begins to tell them how good they’d be at working in advertising, how they should make this or that ad campaign better, or why that ad they saw during an NFL game is terrible. This probably doesn’t happen to engineers and doctors. The discipline of advertising, and the process behind it has always been up for debate and question. Well, starting on September 30th, NBC’s new show On Brand with Jimmy Fallon …

As any Studio Ghibli fan will testify, an afternoon spent binging Hayao Miyazaki classics is guaranteed to leave a warm, fuzzy feeling inside. Now, this feeling is backed by science. A study published by JMIR Serious Games, a peer reviewed journal focused on how gaming is connected to education, health, and social change, looked into how the brain responds to both watching films produced by the Japanese animation studio and playing the open-world game The Legend of Zelda: Breath of the Wild. The researchers gathered 518 postgraduate students and divided them into four groups. Some played Breath of the Wild and some watched Studio Ghibli films like My Neighbor Totor…

For decades, MBA programs, leadership trainings, and consultancies have told us that effective leaders share a set of “essential competencies.” You know the lists: empathy, strategic vision, humility, charisma, psychological safety, communication skills. These ideas get repeated in boardrooms and promised in executive education programs. But if these competencies were truly essential, then the leaders we most admire should have them. The truth is, they often don’t. This never made sense to me. In addition to my writing and research, I’ve spent the past 15 years running a secret dining experience called the Influencers Dinner. We’ve hosted close to 4,000 Olympians, Nob…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Most of America’s largest homebuilders have publicly stated that the peak 2025 housing market saw softer-than-expected conditions, particularly in many parts of the Sun Belt. This softer housing market environment caused unsold inventory to tick up. Indeed, since the pandemic housing boom fizzled out, the number of unsold completed U.S. new single-family homes has been rising: August 2016 —> 61,000 August 2017 —> 63,000 August 2018 —> 69,000 August 2019 —> 79,000 August 2020 —> 52,000 August 2021 —> 34,000 Aug…

How many female entrepreneurs, bankers, and industrialists from the past can you name? You could be forgiven for thinking that, until relatively recently, there were none at all. Women are commonly assumed to have spent most of history as housewives. But in my new book, Economica: A Global History of Women, Wealth and Power, I present a revised economic history of the world—one that places women at the heart of the development of the global economy. Here are just five of the (many) ways that women have powered the global economy from the Stone Age to the present day. 1. Creators of global money Before electronic payments, banknotes, and silver coins, it was cloth—…

Quantum computing promises to disrupt entire industries because it leverages the rules of quantum physics to perform calculations in fundamentally new ways. Unlike traditional computers that process information in a linear, step-by-step fashion, quantum computers use quantum bits, or qubits, which can represent multiple states simultaneously. This leads to breakthroughs in areas such as drug discovery, financial modeling, and cybersecurity by overcoming computational barriers that have limited progress for decades. Quantum computing is transitioning from theoretical research to a transformative force for industries worldwide, much like AI and cloud computing before it. …

If you are one of the millions of Americans who filed for an extension on your federal tax return back in April, you might be wondering if you still need to pay your taxes by October 15 because the government is currently shut down. The simple answer is yes—for most filers. (Two exceptions, though, are if you were affected by a federally declared disaster, or if you were living out of the country on the due date.) This year, many people are wondering if the Internal Revenue Service (IRS) deadline still stands, given the The President administration has furloughed 34,400 of some 74,300 employees, according to agency. That’s over half the current workforce. “Due…

SpaceX launched another of its mammoth Starship rockets on a test flight Monday, successfully making it halfway around the world while releasing mock satellites like last time. Starship — the biggest and most powerful rocket ever built — thundered into the evening sky from the southern tip of Texas. The booster peeled away and made a controlled entry into the Gulf of Mexico as planned, with the spacecraft skimming space before descending into the Indian Ocean. Nothing was recovered. “Hey, welcome back to Earth, Starship,” SpaceX’s Dan Huot announced as employees cheered. “What a day.” It was the 11th test flight for a full-scale Starship, which SpaceX founder and CEO E…

The J.M. Smucker Co. says it doesn’t have a problem with other companies selling their own prepackaged, crustless sandwiches like its own popular Smucker’s Uncrustables. They just have to get their own design. Uncrustables is on its way to becoming a $1 billion brand, so of course there will be knockoffs, but according to Smucker, a recent Trader Joe’s version of Crustless Peanut Butter & Strawberry Jam Sandwiches is a bit too blatant. The company is using the design of the Trader Joe’s product and packaging to prove its point in a new lawsuit. Smucker accused the grocery store chain of “an obvious attempt to trade off of the fame and recognition” of Uncrustab…

During a recent New York Fashion Week, a wood-paneled boutique popped up in SoHo next to Louis Vuitton and Bottega Veneta. On the racks were tailored, wide-leg jeans and simple black Henley dresses that signaled understated elegance. But unlike those of neighboring boutiques, the clothes weren’t from a storied European maison de couture. They were some of the newest collections from Scoop and Free Assembly, two brands led by Brandon Maxwell, creative director at the House of Walmart. The pop-up—which featured items priced between $8 and $75—was part of the Bentonville, Arkansas–based retailer’s strategy to get its products in front of urban shoppers who might not be f…

In business, there’s one skill no leader would dare neglect: the financials. Financial literacy, like understanding a balance sheet, cash flow, or P&L, is one of the foundations for decision making. As climate change rewrites supply chains, consumer demand, and regulation, another fluency is becoming just as essential. Climate literacy will protect business growth and resilience, while leaders who ignore it are being left behind. But mastering it means more than knowing that emissions are a problem. It’s about being able to read, question, and apply environmental data the way a CFO interprets financials. Leaders must be able to ask, and know the answer to, questio…

When companies undergo a major change, such as a CEO transition, reorganization, merger, or acquisition, most leaders default to one well-worn instinct: control the message. Lock down talking points. Tighten the language. Make it polished and official. In working with executive teams across industries, from tech to retail, we’ve seen time and again that simply trying to control the message isn’t enough. In fact, it often has the opposite effect, creating more confusion and mistrust than clarity. Because in every high-stakes moment, your audience—employees, customers, investors—is asking the same unspoken question: “What’s in it for me?” And if you’re not answe…

If you’ve noticed that the internet feels different lately—more cluttered, harder to navigate—you’re not imagining it. The system is breaking down in real time, and by 2026, researchers predict that 90% of web content will be AI-generated. Quality journalism is disappearing behind paywalls while feeds fill with noise designed purely to capture attention. An innovation that was supposed to democratize information is now drowning us in it. I know this intimately because I helped build it. As founder of AppNexus, which sold to AT&T for $1.6 billion, and former CTO of Right Media, I created the technology that became the backbone of digital advertising, a multibillion…