Blog, YouTube & Content Monetization

When you open Microsoft Excel to review quarterly results or check Waze to optimize your route to the office, you’re tapping into technologies born not in corporate boardrooms, but in university labs. Thinking of innovation, our minds often jump to the titans of tech: Jobs, Musk, Altman, Gates, Bezos. But behind everyday tech innovations and healthcare breakthroughs are academic researchers whose work catalyzed billion-dollar industries. The unsung heroes of the lab and lecture hall have laid the groundwork for some of the most transformative technologies of our time. A few make celebrity status as Nobel prize winners, but the glory of most academics is poorly understood…

Being the children of Francis Ford Coppola had a profound impact on the filmmaking sensibilities of Sofia and Roman Coppola, but their mother, Eleanor Coppola, may have played a larger role in nurturing their creative pursuits. “She taught me how to be in charge without being loud, and the importance of being real,” Sofia writes in her introduction to Two of Me: Notes on Living and Leaving, Eleanor Coppola’s posthumous memoir, published by A24 on November 11. Sofia and Roman convened in New York City last week for a conversation about the book and their mother, who died in April 2024 at the age of 87. One of Eleanor’s last wishes was to have Two of Me, which she wrot…

Novo Nordisk, the Danish drug company that makes Ozempic and Wegovy, is now offering the drugs at lower prices for self-pay patients. On Monday, the company announced it would offer both medications, Ozempic (the weight loss version of the drug) and Wegovy (the version that addressed diabetes), at a discounted rate of $199 per month for a limited time. The introductory offer goes from now until March 31, 2026. The announcement noted that the pricing is only good for the first two months of treatment, and at the lowest doses of the medications. After the initial months of treatment, the payrate will move to the new monthly self-pay rate of $349 per month, down from $499.…

Looking for some holiday cheer? Customers who want to try Starbucks’ new holiday treat, the Frozen Peppermint Hot Chocolate drink, will have to go to Target, where it will be exclusively available throughout the holiday season at all in-store Starbucks cafes. The drink is a creme Frappuccino with a blend of mocha sauce, milk, and ice, poured over a layer of peppermint-flavored whipped cream and red and green sprinkles, finished with another layer of that same whipped cream and sprinkles. Starbucks is hoping to capitalize on the holiday season and the holiday craze around its special drinks and limited-edition cups. And customer enthusiasm is high, as evidenced by …

Last week, the baby nutrition company ByHeart recalled all of its infant formula over concerns that it may be contaminated with Clostridium botulinum, the bacterium that causes infant botulism. Now the company is facing increasing legal drama and backlash from customers for potentially exposing babies to the dangerous illness. According to a November 14 update from the Food and Drug Administration (FDA), a total of 23 infants in 13 states who were exposed to the formula have developed suspected or confirmed infant botulism. All of the infants have been hospitalized, and no deaths have been reported to date. ByHeart had voluntarily recalled two batches of its…

Blue Origin’s New Glenn rocket successfully made its way to orbit for the second time on Nov. 13, 2025. Although the second launch is never as flashy as the first, this mission is still significant in several ways. For one, it launched a pair of NASA spacecraft named ESCAPADE, which are headed to Mars orbit to study that planet’s magnetic environment and atmosphere. The twin spacecraft will first travel to a Lagrange point, a place where the gravity between Earth, the Moon, and the Sun balances. The ESCAPADE spacecraft will remain there until Mars is in better alignment to travel to. And two, importantly for Blue Origin, New Glenn’s first stage booster successfull…

Beep, beep: Amazon is making a bigger move into the market for used vehicles. The retail giant and Ford Motor Company announced a partnership today which will mean car buyers in three major cities can shop for, finance, and purchase a certified pre-owned Ford vehicle on Amazon Autos. This new partnership is initially launching in Los Angeles, Seattle, and Dallas, with plans to expand, and will allow customers to complete all steps of the car-buying process online before scheduling a pickup time at a participating dealer and signing the paperwork. “The addition of Ford certified pre-owned vehicles to Amazon Autos represents an exciting expansion of our store, givi…

In its early days, the odds seemed good that YouTube was destined for failure. After a false start as a dating website, it wasn’t clear whether the company could cover the cost of streaming video content, or avoid the fate of Napster, which was sued out of business for copyright infringement. But after getting acquired by Google in 2006, and deciding to share ad revenue with creators a year later, YouTube went on not only to survive, but also to revolutionize the entire media ecosystem—from “double rainbows” to the “Ice Bucket Challenge.” In 2024, YouTube took in $36.3 billion in ad revenue, and today it is the most-watched video provider in the U.S.—not just among s…

Five students at U.S. military academies and three each from Yale University, Harvard University, and the Massachusetts Institute of Technology are among the 32 American winners named Sunday as 2026 Rhodes scholars. The group includes students focused on housing, health outcomes, sustainability, and prison reentry programs. They include: Alice L. Hall of Philadelphia, a varsity basketball player at MIT who also serves as student body president. Hall, who has collaborated with a women’s collective in Ghana on sustainability tools, plans to study engineering. Sydney E. Barta of Arlington, Virginia, a Paralympian and member of the track team at Stanford Universit…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. When I recently reached out to Moody’s Analytics chief economist Mark Zandi for his updated home price forecast, he said his long-term outlook for the U.S. housing market remains largely unchanged: he expects a prolonged period of stagnation as affordability gradually improves. Following the historic run-up in prices during the Pandemic Housing Boom and the subsequent mortgage rate shock, Zandi believes resale activity/existing home sales will likely stay frozen for several more years. “Affordability has to be restored for housing to regain its m…

Is Bitcoin biting the dust? The world’s most popular cryptocurrency (BTC) has seen its value drop significantly from highs earlier this year as it has struggled to shake off a price decline that began in early October. As of Monday morning, the price of one BTC was around $94,000, which is down almost 8% over the past five days and down 14% over the past month. Notably, the token is now roughly flat since the beginning of the year—meaning it’s given back all of the value it gained earlier in 2025, having topped out at slightly more than $124,000 in October. The downturn started in early October, and since then, Bitcoin is down roughly 32%, putting it fi…

When Jennifer Austin met Molly in second grade, they quickly became best friends. They giggled through classes until the teacher separated them, inspiring them to come up with their own language. They shared sleepovers and went on each other’s family vacations. But they gradually drifted apart after Austin’s family moved to Germany before the girls started high school. Decades passed before they recently reconnected as grown women. “Strong friendships really do stay for the long haul,” Austin, 51, said. “Even if there are pauses in between and they fade, that doesn’t mean they completely dissolve or they go forgotten. They’re always there kind of lingering like a …

As of this writing, shares in Quantum Computing Inc. (Nasdaq: QUBT) are spiking in premarket trading, with the stock price up over 15%. That’s a relatively large swing, even for a quantum computing firm, where stocks have been especially volatile this year. Here’s what to know: Why is QUBT rising today? While quantum computing stocks have been volatile this year due in part to the speculative nature of the space, the main reason for Quantum Computing’s share price surge this morning seems more to do with the company’s finances than just standard run-of-the-mill quantum speculation. On Friday, Quantum Computing Inc. released its third-quarter 2025 financials—an…

Unsuspecting Netflix (Nasdaq: NFLX) investors might be startled this morning if they glance at a stock price chart for shares in the TV streamer. As of the time of this writing, popular stock tracking sites like Yahoo Finance and apps like Apple Stocks are showing that Netflix’s shares dropped more than 90% on Friday, when they began the day trading at more than $1,100. Those same charts now show that NFLX shares are trading at “just” around $111 each. But don’t panic. Netflix’s shares haven’t actually lost 90% of their value. NFLX stock just split. Here’s what you need to know. Why are Netflix shares trading so ‘low’? Netflix shares are currently trading …

Transitioning to a new industry often seems like a daunting prospect if you feel like you have to start from scratch, but that’s not necessarily the case. There are numerous strategies you can employ to navigate career changes, including translating existing achievements into relevant terms, finding unique opportunity gaps, and leveraging transferable skills in meaningful ways. Take it from professionals who have personally experienced this transition (or have helped others through it): you can build forward from experience rather than starting over. Build Forward From Experience, Not From Scratch When I was transitioning from more than 20 years in corporate roles to lau…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Performance assessment matters: Research from McKinsey & Co. maintains that companies with a focus on employee performance see 30% higher revenue growth and lower attrition rates than their peers. In the past, though, top executives seemed to care mostly about the results of employee revi…

Over the summer, Bogg bags were ubiquitous at beaches and parks. This year alone, it has sold more than $100 million of these plastic totes full of holes that come in a rainbow of colors. But now, the brand is trying to get you to bring your Bogg bag to dinner at a fancy restaurant, or the office, or a hot date. Today, Bogg releases its newest line, which it is describing with a delightfully tongue-in-cheek name: Bougie Quilted Collection. The structure of the bag hasn’t changed much; it is still made of plastic and has plenty of holes on it. But it also has a quilted texture, reminiscent of the surface of a Chanel flap purse or a nylon Prada bag. And it comes with an a…

Ask yourself one question: Is your incentive plan changing employee behavior in a way that drives better business outcomes? If the answer is no, it’s time to rethink your strategy. Profit sharing, stock options, and employee ownership are popular tools, and in many cases they’re useful. Employees generally appreciate them. But here’s the catch: Appreciation doesn’t equal action. And more importantly, satisfaction isn’t engagement. Too often, these programs fail to move the needle where it matters most: day-to-day performance. If your performance compensation doesn’t change performance, it’s not performance compensation. Over the past three decades, working with hu…

Black, unassuming, about the size of a pack of chewing gum: On the surface, the Fire TV 4K Select stick released in mid-October looks just like any other streaming device made by Amazon. Plug it into your TV, and you’ll be greeted by Amazon’s tried-and-true living room interface, complete with icons for popular streaming apps like Netflix, Disney+ and Prime Video. And yet, the Select streaming stick is unlike any of its predecessors. That’s because the device is running Vega – a new, Linux-based operating system Amazon has quietly been building over the past couple of years as a replacement for its legacy, Android-based Fire OS. The company plans to eventually la…

Sunbridge appears to be a quintessential example of 21st century sprawl. A 27,000-acre residential mega-development taking shape outside of Orlando, Florida, it’s set to include more than 30,000 new homes in total when complete—a few neighborhoods, miles of trails, and a K–8 school have already been completed. It’s riding a growth boom in Central Florida; this fast-growing section of the Sun Belt has added more than 1,000 people every week in recent years. But within the different subdivisions being constructed at Sunbridge over the next 30 years, a landscape will emerge with each new home and green space that’s much more wild, native, and sustainable than the stereotypi…