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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025. Here’s all the branding news we’re keeping up with. [Image: Kiehl’s] Kiehl’s gets in on the custom type craze The news: The skincare brand Kiehl’s just unveiled a new custom font made from an unexpected material: pubic hair. Big picture: The font comes as a response to the backlash that Kiehl’s received in August for an ad campaign for a new product line targeting ingrown pubic hairs. Those initial ads featured fully covered models with just a glimpse of hair peeking out from th…
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For generations of Americans, the soundtrack to spring weekends has been a rise in birdsong and the loud, constant “virrrrrr” of neighbors cutting their growing grass. But the gas lawn mowers, leaf blowers, and weed eaters that have been used for more than a century to keep lawns manicured aren’t only noisy—in the past few years, researchers have discovered that they also pose an outsize risk to the environment and to human health. In response, cities across the U.S. are experimenting with incentive programs to encourage residents to opt for more environmentally friendly electric lawn equipment. The shape these programs take isn’t one size fits all: From bans to rebat…
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The 2025 slate of Oscar nominees recognizes many writers, directors and actors whose scripts and performances don’t necessarily reflect their own cultural and linguistic backgrounds. Greg Kwedar and Clint Bentley, both white, co-wrote “Sing Sing,” a story about rehabilitation through art in a maximum security prison where the characters are almost entirely people of color. Meg LeFauve has now earned her second nomination for penning a script that gives voice the gamut of emotions surging through a young girl in “Inside Out 2.” She’s in her 50s. The director of “Conclave,” Edward Berger, its writer, Peter Straughan, and its lead actor, Ralph Fiennes, are all se…
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Consumers are urged to check their kitchens and pantries after the U.S. Food and Drug Administration (FDA) posted a notice that warned about health risks associated with select chowder soups. A recall has been issued for the select chowder soup products due to fears they have the potential to be contaminated with Clostridium botulinum. The bacterium can cause a potentially deadly form of food poisoning known as Botulism. Here’s what you need to know about the recall. What’s happened? The FDA has posted a notice of a voluntary recall being conducted by the SeaBear Company of Anacortes, Washington. SeaBear initiated the recall after the company became concerned t…
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Autodesk forecast annual revenue and profit above Wall Street estimates on Thursday, boosted by strong demand for its design and engineering software across industries such as construction and manufacturing. The company also said it would reduce its workforce by about 9%, representing roughly 1,350 employees, and laid out plans to invest more heavily in cloud and artificial intelligence, adding that it would reallocate resources towards those areas. Companies across sectors such as architecture, engineering, construction, and product design are making extensive use of Autodesk’s 3D design solutions, with the software maker’s artificial intelligence and machine lea…
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Recently, I overheard a conversation at a local coffee shop: “Thank god for the new administration and finally taking a stand against DEI,” said one of the men to another, as they sipped their coffee. “It’s ridiculous and unfair, completely ruining work. We can finally get back to business.” I leaned in a bit further to try and listen in as I paid for my Earl Gray tea. “Well . . . I’m not sure that’s entirely true,” the other man said hesitating. “I think that . . . ” “Finally, we can get back to raising standards,” the other individual interrupted. “It’s about time! By the way, are you going to the game next week?” The other individual looked uncomfortab…
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Love Warby Parker glasses, but not the high price tags? This one’s for you. Target is partnering with Warby Parker to bring designer-quality, affordable eyewear to customers, opening five “shop-in-shops” in 2025, the retailers announced on Thursday. Warby Parker staff will run the shops within Target locations, which will offer glasses, sunglasses, contacts, eye exams, and vision screenings, consistent with the eyewear brand’s own stores. Prices will start at $95, including prescription lenses. The first five locations will open in the second half of 2025 at the following Target stores: Willowbrook, IL Bloomington, MN Brick, NJ Columbus, OH (Polari…
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Starbucks is shaking things up with a new approach to its cold drink cups. Instead of the usual clear plastic, many locations are now serving iced drinks in cold compostable cups—a big step toward cutting down on plastic waste. The switch officially rolled out on February 11 across 14 states, according to Fox Business. A Starbucks spokesperson confirmed that the company “switched to commercially compostable cups and lids as part of our efforts to reduce waste and meet local market requirements.” Right now, about 580 stores have made the change, which is just a small fraction of Starbucks’ 17,000+ locations in the U.S. But if you’re grabbing an iced coffee in Calif…
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Across the city of Chengdu, China, the quiet but remarkable buildings of Liu Jiakun has slowly pierced through the dominant stereotype of bombastic Chinese architecture. Liu, who has just been named the 2025 Pritzker Architecture Prize Laureate, has spent the past three decades carefully injecting pieces of socially conscious and transformative architecture into his hometown. Liu’s work includes subtle museums, historically informed preservation projects, and progressive urban projects that blur the edges of private space and public good. “In a world that tends to create endless dull peripheries, he has found a way to build places that are a building, infrastructure, …
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A child-size table and small chairs make up the centerpiece of a playroom. It’s where children do crafts, host tea parties for their dolls, play hide-and-seek, and build forts. So it makes sense that people buy a lot of them: By 2030, Americans will spend an estimated $12 billion on play tables. [Photo: Bauen] The market is flooded with sets, ranging from inexpensive ones like Ikea’s $50 version to more design-forward varieties like Lalo’s $300 set. Still, husband-and-wife entrepreneurs Lynn and Cassidy Rouse believe there’s room in the market for a better-designed version. More specifically, they wanted to create a set that was indestructible, easy to assemble, us…
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The White House’s recent decision to grant press credentials to independent journalists, podcasters, and social media influencers marks a defining moment in the evolution of modern media. It acknowledges a reality that has been unfolding for years: How people consume information has fundamentally changed. For years, traditional media outlets have been the primary gatekeepers of news and information. Today, the landscape is fragmented, dynamic, and decentralized. Millions of people now turn to independent content creators, newsletters, and podcasts—often in place of mainstream news sources. This shift raises essential opportunities and challenges for companies and exec…
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It’s been a year since Intuitive Machines (IM) made history with the first private soft landing and first American spacecraft since the Apollo program to land on the moon, after a nail-biting descent that came perilously close to failing. But this time around, they’re veterans. As they ready their second mission, IM-2, with an updated lunar lander named Athena, the vibe at the startup’s Houston headquarters is decidedly more relaxed and confident. “We’ve made 85 improvements to the vehicle and the process used for building and flying it,” says Trent Martin, IM’s senior VP of space systems. “That includes 10 for landing and determining its location in space, which we s…
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Futureproofing your business requires an ability to embrace change, not just to react to it. Change is a constant, so companies that thrive in today’s landscape must be continuously adapting and innovating—changing as consumers change. Brands that truly stand the test of time understand that the core ingredients for long-term success are relevance, ease, and distinctiveness. Relevance No business, regardless of its size or sector, can consistently thrive without remaining in sync with consumers’ wants and needs, and keeping a pulse on the cultural nuances across their markets. At KFC, we have driven brand recognition and global growth by prioritizing releva…
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Whether you’re setting up a new Windows PC or looking to enhance your current setup, there are some life-changing apps you can grab for free that will transform how you use your computer. From screen grabbing to file searching to quick launching and more, these essential apps will supercharge your productivity—all for the low, low price of nothing. ShareX: Screen captures and then some Windows includes a basic screen-capture tool. Don’t settle for it, though: Get ShareX, which rivals even paid screen-grabbers. You can create custom-capture regions that remember your preferences, set up automatic uploads with instant-link copying, and configure workflows tha…
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Embarking on a personal transformation, often termed a “glow up,” encompasses more than just external changes; it’s about building confidence and holistic wellbeing. While the multi-billion-dollar beauty industry offers numerous products to aid in this journey, an accessible and potent tool is often overlooked: music. Scientific research underscores the profound impact of music on essential aspects of well-being, including sleep quality, stress management, and exercise performance. By integrating music into these areas, one can enhance overall health and, consequently, personal appearance. Music and sleep: Your secret weapon for restorative rest Good sleep hygi…
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Frustration is a common emotion. It’s a close cousin to anger, because both deal with your reaction to an obstacle that is preventing you from achieving your goals. Where they differ is that anger is (usually) directed outward at an external obstacle. The energy and rage that anger generates may be useful for trying to influence that external obstacle physically. Frustration is often directed at an internal or systemic obstacle that you can’t do much about. You may be frustrated because you don’t have the capability or time to do something, or may feel like some aspect of your company (or society) prevents you from accomplishing a goal. But frustration is often u…
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At last night’s Academy Awards, the standout star proved to be the indie film Anora, which raked in a whopping five awards on a budget of only $6 million. When director Sean Baker took the stage to accept his Oscar for best director, he used the moment to issue a call to action: a plea to the industry to reinvest in movie theaters. “Watching a film in the theater with an audience is an experience,” Baker told the crowd. “We can laugh together, cry together, scream in fright together, perhaps sit in devastated silence together. [. . .] It’s a communal experience you simply don’t get at home. And right now, the theatergoing experience is under threat.” Baker went on…
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As a former military officer turned sustainability-focused CEO, I often find myself reflecting on the intersection of two worlds that, on the surface, seem unlikely companions. The military and environmental activism may not share much in popular perception, but my time in service fundamentally shaped how I approach mission-driven leadership. It gave me the tools to tackle complex, seemingly insurmountable problems while galvanizing a team toward a higher purpose. If we are to solve the key challenges of our time—challenges as large as protecting our planet—leaders will need to adopt three key lessons I learned from the military. Lesson 1: Service before self The m…
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You may have noticed that the Google-owned video-sharing site’s infamous red play logo is now rendered in a softer, more pinkish hue. That’s because user research revealed that the company’s logo color rated as one of its top three most outdated design elements. Last updated in 2017, YouTube’s old brand color was a pure red that users perceived to be “too loud when implemented in key UI moments,” Robyn Lee, YouTube’s visual design lead, said in a Google Design blog post. From top: The old red vs. the new [Image: YouTube]The old red had other technical problems, too, like rendering orange on some screens and causing a burn-in effect on TVs—a major issue considering YouTube…
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Efforts to hollow out the federal workforce by Elon Musk and his Department of Government Efficiency (DOGE) have resulted in a dramatic rise in layoff announcements. The latest monthly data from Challenger, Gray & Christmas shows that employers in the United States announced more than 172,000 layoffs during February, which was an increase of 245% from January and the highest monthly total since mid-2020, during the pandemic. Further, it was the highest number of layoffs for the month of February since 2009, in the middle of the financial crisis and subsequent Great Recession, when more than 186,000 layoffs were announced. So far, through the first two mo…
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