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As demand for EVs declines, electric automaker Rivian is taking this time to adapt its business and expand its brand. Rivian’s founder and CEO RJ Scaringe joins Rapid Response to explore the company’s recent $5.8 billion partnership with Volkswagen, the ongoing risk assessment for self-driving features, and how Rivian’s AI-enabled ‘technological plumbing’ can accelerate the brand beyond incumbent manufacturers. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leader…

From the southwestern U.S. to Minnesota, Iowa and even parts of New Jersey, it seemed that winter never materialized. Many communities marked their driest winters on record, snowpack was nearly nonexistent in some spots, and vegetation remains tinder dry—all ingredients for elevated wildfire risks. More than 1,000 firefighters and fire managers recently participated in an annual wildfire academy in Arizona, where training covered everything from air operations to cutting back brush with chain saws and building fire lines. Academy officials say there’s consensus that crews will be busy as forecasts call for more warm and dry weather, particularly for the Southwest.…

Middle management can be exhausting—particularly at the beginning of a managerial career. On the one hand, these employees have to get down into the weeds and help members of their team do their jobs in the most effective ways. They may have some inexperienced reports who need help and development to work effectively and independently. On the other hand, their daily work is governed by layers of leadership above that restrict their autonomy and require them to convince others that new things they would like to try are worth the effort. This combination creates a situation in which middle managers can feel locked in. They are constantly solving problems from their dire…

As global temperatures rise and there’s a seemingly endless series of climate disasters, it’s natural to look to technology as a solution. From carbon capture (where emissions aren’t released into the atmosphere but buried in the ground) to geo-engineering (where particles are sprayed into the atmosphere to reflect sunlight and lower temperatures), green innovations are frequently touted as the way to resolve our continued reliance on fossil fuels. But in our eagerness for silver bullets, we may be susceptible to optimism bias, focusing too much on potential benefits while ignoring many of the negative effects or drawbacks. A 2022 essay in Nature argues that many of t…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Across industries, a new era of climate innovation is accelerating. The momentum is visible in the data: Global clean energy investment surpassed $2 trillion for the first time in 2024, double the amount invested in fossil fuels. While solar panels, wind turbines, and grid-connected batteries often grab the headlines, the low carbon economy is growing in far more corners than many realize. …

Today, no matter where you are in the world, it’s not unusual to find yourself working alongside an analyst from Amsterdam, a strategist from San Francisco, or a designer from Dubai. As companies look increasingly further afield for workers, they unlock a range of benefits—from wider talent pools that make it easier to find specialized talent to the injection of new perspectives that offer insights into diverse customer bases. While most business leaders agree that developing the right workplace model is crucial to their company’s success, only 24% feel their organization is actually ready to fully embrace a distributed workforce. The list of potential reasons for thi…

Walton Goggins has had an incredible run recently. Last year, he anchored Amazon’s Fallout TV show and this year is starring in Season 3 of The White Lotus and the 4th and final season of The Righteous Gemstones. These roles are feathers in the cap of the character actor who’s had star turns in The Shield, Justified, and Vice Principals. But he’s not just an actor—he’s also a small business owner. As part of his partnership with GoDaddy, he’s teamed up with the company to use its suite of AI tools to design the website for and manage his new venture—Walton Goggins Goggle Glasses. He worked with GoDaddy to create the line of glasses that resemble ski goggles and retail…

Every week, millions of Americans toss their recyclables into a single bin, trusting that their plastic bottles, aluminum cans, and cardboard boxes will be given a new life. But what really happens after the truck picks them up? Single-stream recycling makes participating in recycling easy, but behind the scenes, complex sorting systems and contamination mean a large percentage of that material never gets a second life. Reports in recent years have found 15% to 25% of all the materials picked up from recycle bins ends up in landfills instead. Plastics are among the biggest challenges. Only about 9% of the plastic generated in the U.S. actually gets recycled, a…

Retro gaming is experiencing a revival thanks in large part to people born after the Game Boy era. According to a new survey from Pringles, a popular gaming snack, 66% of Britons have bought retro tech of some kind in the past two years, with 24% of Gen Z now owning a retro games console. Popular retro consoles include Game Boy, first released in 1989 and discontinued in 2003; Super Nintendo Entertainment System, released in 1990 and also discontinued in 2003; and the Xbox original, first released in Europe in 2002 and discontinued in 2009. For 89% of gamers, retro games offer a welcome break from the internet, with 74% agreeing that “nostalgic games” are more …

In the days before a recent ballot referendum in Seattle that would determine the future of social housing in the city, large tech companies spent big. Amazon and Microsoft, both of which are headquartered in the Seattle metropolitan area, each donated $100,000, and opponents of a tax to fund social housing spent a combined $780,000 in the lead-up to the February 11 vote. Despite this, the vote on a corporate tax to fund the city’s social housing authority won, with 63% of voters supporting it. In 2023, voters had already resoundingly approved the social housing authority, agreeing that a new entity would be created to acquire and construct mixed-income housing and ke…

Detroit-based fintech platform Rocket Companies (NYSE: RKT) has reached an agreement to acquire the Seattle mortgage services company Redfin (NASDAQ: RDFN) in an all-stock transaction valued at $1.75 billion, the companies announced on Monday. Each Redfin share will be exchanged for 0.7926 shares of Rocket’s Class A common stock, with the deal expected to close in mid-2025, pending shareholder and regulatory approvals. Following the announcement, Redfin’s stock soared nearly 70%, reaching $9.91 in premarket trading. This surge came after Rocket Companies agreed to acquire Redfin for $12.50 per share, representing a premium of 63% over Redfin’s recent average price…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week here. Inside the new Grok 3 model In just two years, Elon Musk’s xAI has become one of a dozen or so labs capable of developing state-of-the-art AI models. Now xAI is out with its Grok 3 large language model, which beats state-of-the-art frontier models, such as OpenAI’s GPT-4o and DeepSeek’s V3, in common mathematics, science, and coding benchmarks by a wide margin. Meanwhile, the smaller Grok 3-mini performs at par with the larger competing models. The new Grok model reportedly was trained …

The airline industry is notoriously hard to decarbonize: large jets traveling long distances can’t feasibly use batteries, and sustainable aviation fuel is still only produced in tiny volumes. As airlines explore a range of options, United Airlines Ventures’ Sustainable Flight Fund just invested in one possible solution—a system that uses crushed rocks to capture CO2 for use in fuel or to store underground. The fund announced today that it invested an unspecified amount in Heirloom, a company that uses a powder made from limestone to pull CO2 from the air, relying on the material’s natural ability to absorb the greenhouse gas. At a facility in California’s Central…

People keep telling me that big agencies are the future—that you need massive scale, deep pockets, and cutting-edge tech to survive. But after 25 years in this business, I’ve seen firsthand that raw creativity and genuine curiosity still drive the best work. Sure, some folks think enterprise platforms and huge teams are the answer. I believe the future belongs to nimble agencies that can pivot quickly and bring fresh ideas to the table. The old “bigger is better” mindset is shifting. These days, brands want partners who truly get them and bring something distinctive to their work, and that’s where independent agencies shine. Why brands go independent At MOCE…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. When I was 12 years old, my parents enrolled me in a kids’ coding class at the YMCA. This was 1983—before the internet—typing code from magazines like Compute! into a computer with a green-on-black screen and seeing what it did. And the experience would go on to shape the course of my life. I’ve been in software for more than 30 years, most of them at Intuit. I started there as a software en…

The return-to-office (RTO) push at companies such as Amazon and AT&T—which both required employees to be back in the office full-time this month—has been met with discontent and frustration from much of their workforces. Some Amazon employees have said they are looking for new jobs, if they haven’t left already, while people at both companies have reportedly struggled to even find an open desk. But other leaders are not letting the prospect of low morale or limited workspace derail their plans to return to the office full time in 2025. According to a memo obtained by Business Insider, the latest addition to the mix is Dell, which had already tested the waters with…

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. Well, this year was a wild ride. As we turn the page to 2025, it’s time to set intentions and make our own agency New Year’s resolutions. If your company is anything like ours, you’ve already met with your internal teams to determine what steps you will take to level up this year. This isn’t one-size-fits-all. Your approach may look entirely different, depending on your: Ni…

Featuring Monica Dinsmore, Head of Esports, Electronic Arts; Joe Franzetta, Head of Sports, Roku and Tony Khan, Founder, CEO, GM, and Head of Creative, All Elite Wrestling. Moderated by Yasmin Gagne, Staff Editor, Fast Company. When it comes to sports entertainment, networks and streamers are in heated bidding wars for exclusive rights, new leagues are disrupting incumbents, and the “esports winter” is thawing out to create new opportunities for the massive industry. Hear how execs from Roku, All Elite Wrestling, and EA Sports are rewriting the rules of their industries and shaping the future of sports entertainment. View the full article

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Imagine a world where marketing managers oversee AI copywriters, sales leaders direct AI-powered CRM systems, and engineers supervise code-generating agents. This is already starting to happen. By 2030, AI is projected to displace 92 million jobs while creating 170 million new ones, according to the World Economic Forum. Rather than replacing humans, AI is redefining their roles. In the near…

In HBO’s hit show Succession, patriarch Logan Roy pitted his children against each other for the top spot of leading his media conglomerate. Those who’ve seen the show will know how it ends, but what if he took a different route? What if he established a collaborative, multi-generational leadership team to guide Waystar RoyCo into the future? Granted, it would have made for far less dramatic tension (and probably fewer award wins) for the show. But for Roy’s shareholders, it would’ve been a smarter move in a rapidly changing media industry. Succession planning is a non-negotiable principle for any thriving organization, yet it’s also one of the hardest to get right. …

Mental health resources have become a crucial corporate benefit among employers who are looking to recruit the best talent, with more and more companies now offering access to therapy and wellness apps. Even so, many workers report feeling like they don’t have the support they are seeking—particularly as they encounter rising levels of stress in and out of the workplace. In a new report from mental-health-benefits provider Lyra Health, 89% of the 7,500 employees surveyed said they had faced at least one mental health challenge over the past year, citing stress and anxiety as the biggest issues. In many cases, work was the leading source of their stress—namely, overwhe…

The discovery of a huge unexploded World War II-era bomb caused transportation chaos in Paris on Friday that included the suspension of high-speed rail links with London and Brussels and the closure of a vital road artery in the French capital, hobbling France’s busiest train station, dashing travelers’ weekend getaway plans and giving commuters a major headache. The cascade of transport woes spread from the rail to the road network, with Paris police announcing the closure of the A1 highway and sections of the capital’s always-busy ring road around the city, as bomb-disposal experts worked to make the half-ton explosive safe. Eurostar, operator of sleek high-speed trai…