Blog, YouTube & Content Monetization

Whiskey has always carried weight. Think crystal tumblers, low-lit bars, Don Draper pouring a glass after a big win, or Sinatra crooning with a dram in hand. These rituals and symbols have long defined the category, but in 2025 they may also have held it back. While other “dusty” drinks made surprising comebacks this summer (see Bacardi’s Breezer relaunch, Smirnoff Ice chasing Gen Z, even cask ale enjoying a 50% surge among 18–24-year-old pub-goers), whiskey didn’t seize the moment. The idea of making whiskey more appealing to younger drinkers isn’t exactly breaking news. But it matters now more than ever, thanks to a new opportunity with this demographic. According t…

In a rural corner of Louisiana, Meta is building one of the world’s largest data centers, a $10 billion behemoth as big as 70 football fields that will consume more power in a day than the entire city of New Orleans at the peak of summer. While the colossal project is impossible to miss in Richland Parish, a farming community of 20,000 residents, not everything is visible, including how much the social media giant will pay toward the more than $3 billion in new electricity infrastructure needed to power the facility. Watchdogs have warned that in the rush to capitalize on the AI-driven data center boom, some states are allowing massive tech companies to direct exp…

More women are freezing their eggs, but few appear to be returning to use them, a new study found. The study was led by researchers at the University of California, Los Angeles, and published last month in the American Journal of Obstetrics and Gynecology. It found that the number of planned, elective egg freezing cycles increased exponentially between 2014 and 2021, jumping from 4,153 to 16,436. Notably, women increasingly chose to freeze their eggs at younger ages, the study found. In 2014, the average age for egg freezing was 36. Seven years later, in 2021, that had dropped to 34.9 years of age. “This is the largest U.S. study to date on elective fertilit…

With more than 30 years in digital transformation, I’ve seen technology cycles come and go. And the latest wave I’m seeing is AI-powered automation. It promises sweeping gains in productivity, but without ethical guardrails, it risks undermining the trust leaders depend on to grow. That’s why leaders can no longer treat ethics as an afterthought. Automation isn’t just a technical upgrade. It is a human, cultural, and reputational challenge. The choices that leaders make today will determine whether automation drives sustainable progress or fuels mistrust and inequity. The promise and the peril Automation has a lot of benefits. It can free workers from repetitiv…

TikTok has been abuzz with the workplace trend “task-masking”—that is, making yourself look busy so that your boss thinks you’re hard at work. Cue behaviors like pounding hard on the keyboard, always keeping your status to “active,” or walking around the office with your laptop and looking like you have somewhere to be when you don’t. “It’s all show. It’s all performance,” one TikTok user posted. “They could be typing a thousand words a minute, but really be typing nothing,” posted another. Some argue that it’s backlash against return-to-office policies: “Many of these employees, especially Gen Z, feel like their presence doesn’t equal productivity,” a TikTok user sa…

Last week, in subway stations and train cars across all five boroughs of New York City, stark black-and-white print ads appeared featuring a variety of servile messages. “I’ll never leave dirty dishes in the sink,” one read. “I’ll never bail on our dinner plans,” another said. “I’ll binge the entire series with you,” a third promised. The ads—which rolled out on September 25 in the form of more than 11,000 car cards, 1,000 platform posters, and 130 urban panels—are part of a massive outdoor campaign for Friend, a wearable AI company billed as a portable “companion.” Since the campaign rolled out, it has received overwhelming criticism from local New Yorkers, with…

Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting. PepsiCo, which also makes Doritos, Cap’n Crunch cereal, Funyuns and Mountain Dew, announced in April that it would accelerate a planned shift to using natural colors in its foods and beverages. Around 40% of its U.S. products now contain synthetic dyes, according to the company. But just as it took decades for artificial colors to seep into PepsiCo’s products, removing them is likely to be a multi-year process. The company said it’s still finding new ingredients, testing consumers’ responses and waiting for …

Truly unlocking the value of AI is about more than new technology; it’s about leadership. Now that artificial intelligence is giving employees back hours of time every day, organizations must help their workers reimagine their roles beyond routine output and start contributing in ways that AI can’t. View the full article

Discussing English football ownership is turning into the ultimate name drop. Ryan Reynolds and Rob McElhenney at Wrexham. Tom Brady at Birmingham City. Michael B. Jordan at Bournemouth. J.J. Watt at Burnley. Even Snoop Dogg is in on the action, becoming co-owner of Swansea City this summer. But the American invasion of English football has moved beyond novelty. Twelve of the Premier League’s 20 clubs now answer to U.S. ownership—either wholly or partially. Drop down to the Championship, English football’s second tier, and nine more clubs are backed by American money. On Friday, when Wrexham hosts Birmingham City, it will be a clash of two celebrity-driven, Americ…

October ushers in changing foliage, cooler temperatures, and the spooky season made eerier with less daylight. Costumes are donned and even the night sky wants to help set the mood. Much to the dismay of werewolves, October’s Harvest supermoon will peak tonight (Monday, October 6) at 11:47 p.m. ET, according to the Farmer’s Almanac. Let’s break down the science behind this nighttime spectacle and take a look at future events. Why is October’s full moon called the Harvest Moon? The full moon closest to the autumnal equinox gets the moniker Harvest Moon. September’s offering took place on September 7 and the equinox took place on September 22 in the Norther…

Being advised to max out your 401(k) is Personal Finance 101. But is that universally solid guidance? Tax-sheltered retirement plans offer the convenience of automatic investments and tax breaks—pretax contributions and tax-deferred compounding for traditional 401(k)s and tax-free compounding and withdrawals for Roth contributions. But the availability and quality of the 401(k) are also important considerations. Some workers don’t have access to an employer-provided retirement plan, and 401(k) quality can be uneven. High administrative costs, meager employer matching contributions, and costly investment lineups can detract from 401(k)s’ tax-saving features. …

There’s a line I heard recently from Mel Robbins that’s been echoing in my head ever since: “People do well if they can.” It’s deceptively simple. The kind of phrase you nod at, maybe even repost. But when you sit with it, really sit with it, it starts to challenge a lot of the assumptions we make every day. Especially when it comes to financial health. Not lazy, just locked out Let’s be honest: It’s easy to judge what we don’t understand. We look at people struggling with money and tell ourselves stories. They’re reckless. They don’t care. They should know better. But here’s the thing: Most people do care. They want to pay off debt. They want to build credit. They …

Barack Obama helped Marc Maron lock the gates on his podcast Monday, returning to the show for the final episode after 16 years and more than 1,600 episodes. The former president gave new status to “WTF With Marc Maron” and to podcasts in general when he visited Maron’s Los Angeles garage studio while still in office a decade ago. Obama brought the 62-year-old host, stand-up comic and actor to his Washington office for the last interview. Obama asked the initial questions. “How are you feeling about this whole thing?,” he said, “transition, moving on from this thing that has been one of the defining parts of your career and your life?” “I feel OK,” Maron answered. “I …

Every day another industry leader proclaims that everything will change with AI. While there is no question AI is the most transformative tech shift since the industrial revolution, all the hype means leaders lack real answers about how those changes will roll out or improve critical decisions that will impact the future of their business. As the CEO of a technology company that has invested over $2 billion in evolving our cloud and managed services platform over the past 14 years, I have seen firsthand how foundational innovation sets the stage for transformational leaps. Two years ago, we recognized that AI had matured from future potential to strategic imperative—prom…

Uber’s U.S. drivers and couriers have a new way to earn extra money. The ride-hail app announced on Thursday a new pilot program that will offer gig workers the opportunity to train artificial intelligence (AI) through so-called “digital tasks.” They include simple, quick tasks for workers such as uploading photos, recording themselves speaking in their native language, and submitting documents written in different languages—which are then fed into AI models. Uber already offers this for gig workers in India. “A lot of these tasks are digital, meaning you can do them from your phone . . . from anywhere, and at the same time create earnings opportunities,” Sac…

On Thursday October 16, New Yorkers and people across the country who have been watching the city’s mayoral race will tune in as Democratic nominee Zohran Mamdani, former New York Governor Andrew Cuomo, and Republican nominee Curtis Sliwa face off in the first of two mayoral debates, ahead of New York City’s upcoming election on November 4. The debate is set to take place in Manhattan’s Rockefeller Center starting at 7:00 p.m. ET this evening. NBC 4 New York/WNBC, Telemundo 47/WNJU, and POLITICO New York are partnering to host the debate. The hotly contested three-way race is between Mamdani, a state assemblyman; Cuomo, who is running as an independent after losin…

The one practical career security no one can take from you is control. I’ve built my career on five core mindsets that helped me transition to being responsible for my own career success. It’s how I run my professional life. Careers are not just built. They’re owned. That’s how you become indispensable. Your career isn’t a ladder. It’s a business. And you are in charge. Most people treat it like a job. I treat it like an asset. Every skill, every project, every task matters. If you want leverage, freedom, and a career that works for you, these mindsets can help you take your career to another level. They can determine your choices, growth, and freedom. And change how …

My friend turned to me the other day with a sly smirk and whispered, “Are you also part of Group 7?” I shook my head, unsure of what she meant—feeling left out of whatever secret club she was referring to. It didn’t take long for the algorithm to catch up with me. Within a few hours, my For You Page on TikTok was flooded, and before I knew it, I, too, was officially part of the internet’s newest inside joke. “Group 7” began as a simple experiment by musician Sophia James, who wanted to promote her new song So Unfair—and experiment with the quirky nature of TikTok’s algorithm. TikTok’s For You Page, or FYP, described by the Guardian as “uncannily good at predi…

Toy retail brand Toys “R” Us will open new flagship stores and seasonal holiday shops just in time for the holidays. The initiative is in partnership with specialty retailer Go Retail Group, the company said. The locations will feature products from popular brands such as Barbie, Hot Wheels, Nerf, Lego, and Paw Patrol. Some of the new stores have already opened their doors. According to the company, additional stores will open throughout the season. Here’s where you can shop Consumers will be able to do their holiday shopping at the following new Toys “R” Us locations: Flagship stores: Chicago Premium Outlets — Aurora, IL Camarillo Premium …