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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. It’s been a rough few years for brick-and-mortar retailers. In 2024, numerous big-name companies shuttered or announced their intentions to shutter locations across the country, including Big Lots, Macy’s, CVS, LL Flooring, Walgreens, and Family Dollar. Now a discount retail chain with nearly a hundred stores has announced that it will close all of its locations. That retailer is Bargain Hunt, which filed for Chapter 11 bankruptcy protection earlier this month. Here’s what you need to know about its bankruptcy and store closings: Why did Bargain Hunt file for bankruptcy? Interestingly, Bargain Hunt has not revealed specific reasons for filing for bankruptcy. No…

  2. There are certain social media rules we can all agree on: Ghosting a conversation is impolite, and replying “k” to a text is the equivalent of a backhand slap (violent, wrong, and rude). But what about the rest of the rules? When can we really remind someone of our old Venmo request? What happens when someone tries to flirt with you on LinkedIn? Fortunately, terminally online writers Delia Cai and Steffi Cao are here to answer all your digital quandaries, big or small. Welcome to Fast Company’s new advice column, Posting Playbook. This week, Steffi opines on what you should do when you don’t want to be tagged in the group photo. How should I tell my friend I look bad in…

  3. When he first gathered his newly assembled team to write the 1975 premiere episode of Saturday Night Live (then called, NBC’s Saturday Night), creator Lorne Michaels started with a simple credo: “Let’s make each other laugh, and if we do, we’ll put it on television and maybe other people will find it funny.” So many other people ended up finding it funny that SNL grew into a singular cultural phenomenon—one that remains on the air, and relevant, 50 years later. Over the course of making high-wire-act TV each week for a half-century, however, Michaels’s ideas about how to wrangle talent gradually evolved far beyond that initial make-each-other-laugh principle. “He has su…

  4. There are certain social media rules we can all agree on: Ghosting a conversation is impolite, and replying “k” to a text is the equivalent of a backhand slap (violent, wrong, and rude). But what about the rest of the rules? When can we really remind someone of our old Venmo request? What happens when someone tries to flirt with you on LinkedIn? Fortunately, terminally online writers Delia Cai and Steffi Cao are here to answer all your digital quandaries, big or small. For Fast Company’s final installment of our advice column, Posting Playbook, Steffi Cao and Delia Cai tackle your biggest questions about online careerism and Venmo etiquette. I feel like I should be pos…

  5. Nearly a year after Adobe first teased video AI features, the company is finally bringing its new video AI model to market. Today, the company is launching its Firefly Video Model in public beta. The model comes alongside a new Firefly web application, which essentially gathers all of Adobe’s AI tools, including existing features like Text to Image and Generative Fill, under one roof. Users can access Firefly’s web app through two subscription tiers—Firefly Standard and Firefly Pro—which retail for $9.99 and $29.99 per month, respectively. [Image: Adobe]What is Adobe’s new Firefly video model?Firefly Video Model is Adobe’s answer to existing video models like Open AI’s S…

  6. Rain-parched Southern California finally received some much-needed precipitation recently, offering some relief from the Los Angeles wildfires which displaced more than 150,000 people from their homes—and either razed or damaged some 15,000 structures. Of course, not everyone jumped to help. But amid the widespread devastation came what seems like, in our socially and politically fraught times, an unlikely ray of hope: A convergence of communities, of neighbors helping each other in whatever way possible and even heading out to assist complete strangers. The goodwill and altruism born from this calamity has been a boon to exhausted and overwhelmed firefighters and publ…

  7. There’s one scarce resource that nearly everyone wishes they had more of: time. It always seems like there are more things to do than hours in the day. Many ways to squeeze more productivity out of your workday may leave you feeling burned out. But there are ways to trim the time spent on many aspects of life that will leave you with at least a little more wiggle room. Here are a few strategies: Create a guide to reduce interruptions If you often lose hours responding to emails and Slack messages asking different versions of the same questions, create an FAQ document with the answers all in one place. If you want to take it one step further, you can follow the …

  8. OpenAI is introducing image generation directly within ChatGPT. Powered by its flagship multimodal model, GPT-4o, the chatbot can now create visuals straight from the chat interface. The feature will initially be available to ChatGPT Plus, Pro, Team, and free users. Enterprise and Education tier users will get access soon. “Today we have one of the most fun, cool things we have ever launched . . . native images in ChatGPT,” OpenAI CEO Sam Altman said at the beginning of a video stream Tuesday. Altman acknowledged that the feature had been highly anticipated—especially since competitors like Google Gemini have offered integrated image generation since mid-2024. …

  9. America’s love of chicken might only be matched by its love of celebrities. Now, this unexpected combination is turning out to be key for restaurant chains hoping to win over loyal customers. Leading consumer behavior and market research company Circana recently released its annual “Definitive U.S. Restaurant Ranking,” providing insights on the 50 largest restaurant chains in the country. The report revealed that a collective $1 million was spent by consumers in restaurants every minute, with 2024 marking the fourth consecutive year of growth in consumer restaurant spending. It comes as more recent data shows a troubling start to 2025 for some chains. McDonald’s, …

  10. Autodesk forecast annual revenue and profit above Wall Street estimates on Thursday, boosted by strong demand for its design and engineering software across industries such as construction and manufacturing. The company also said it would reduce its workforce by about 9%, representing roughly 1,350 employees, and laid out plans to invest more heavily in cloud and artificial intelligence, adding that it would reallocate resources towards those areas. Companies across sectors such as architecture, engineering, construction, and product design are making extensive use of Autodesk’s 3D design solutions, with the software maker’s artificial intelligence and machine lea…

  11. A new artificial intelligence company from one of the cofounders of OpenAI is quickly becoming one of the most highly valued AI firms in an increasingly crowded marketplace. Ilya Sutskever’s Safe Superintelligence (SSI) is in the process of raising in excess of $1 billion with a valuation topping $30 billion. Bloomberg reports San Francisco-based Greenoaks Capital Partners is leading the deal and plans to invest $500 million itself. Greenoaks did not reply to a request for comment about the investment. $30 billion might be well short of the $340 billion valuation OpenAI boasts, but it’s still well above many others in the space, including Perplexity, which has a $9 bi…

  12. Last week, Google released Project Genie, a powerful new AI-powered platform for videogame design. Project Genie, which is currently only available for Google’s AI Ultra subscribers, uses AI to build virtual worlds. That sounds interesting, if not necessarily revolutionary. Videogame developers already model and build virtual worlds all the time. Project Genie’s simple concept, though, belies the tech’s potential impact. The new system, and the Genie 3 model behind it, have the potential to forever change how videogames are built and played. Model the World Most videogames today rely on a handful of game engines to render their virtual worlds so th…

  13. Many things are considered distinctly millennial: a man bun, avocado toast, axe-throwing bars. Now you can apparently add millennial burger joints to that list. On February 11, TikToker fairylights2007 shared a clip using Kyle Gordon’s “2011 Millennial” parody song, along with a caption that read: “This song is so truffle fries overpriced burger brick walls metal tin of ketchup.” You know the type. As the video points out, the burgers are typically overpriced—$19 to be exact—always with a brioche bun. Fries are extra and come served in a fryer basket with a special “house sauce” (i.e., ketchup mixed with mayo). Somewhere in the restaurant, a chalkboard li…

  14. Siri Chilazi is a senior researcher at the Women and Public Policy Program at Harvard Kennedy School. Iris Bohnet is a professor of business and government at Harvard Kennedy School and co-director of the Women and Public Policy Program. What’s the big idea? Fairness is not merely a choice; it is a way of moving through the world. For life and work to exhibit more fairness, people need to embed fair behavior into everyday choices, routines, and systems. Everyone can show up in ways that allow for a diversity of people to be seen, heard, and valued at the table. Below, co-authors Siri and Iris share five key insights from their new book, Make Work Fair: Data-Driven Desig…

  15. As society becomes increasingly aware of people’s diverse needs, accessible design has become the hot topic. Years ago at Michael Graves Design, our president Donald Strum, our chief design officer Rob Van Varick, and I were reviewing student portfolios. All the designs were about sustainability. Today, we see a lot of focus on accessibility. We love it. This makes sense, because gaining empathy for your products’ future users is at the core of product design. The design community is ready for accessibility. Our challenge today is proving that it makes great business sense. At Michael Graves Design, we have long embraced accessible design; our North Star is activities of…

  16. Global sustainability models are failing. They’ve been designed to showcase ethical trade and environmental responsibility, but they fundamentally misunderstand how global supply chains operate—especially the critical, unseen work at the beginning of essential value chains such as critical minerals. For decades, these models have burdened African merchants, miners, and farmers—the backbone of global industries from cocoa to lithium—while corporations further along the chain claim the benefits. The systems celebrate end products, like sleek electric vehicles (EVs) or iPhones, while ignoring the heavy lifting at the start of the work, where it’s most difficult. Th…

  17. Between the rise of quiet quitting, the evolution of hybrid work, and concerns about artificial intelligence, we live in tumultuous times. In order to retain talent, it’s important for leaders to adapt to the changing needs of their employee population. This is a particularly large challenge at the moment since it requires understanding and supporting very different groups. There are currently five different generations from all walks of life in the workplace. They have a wide range of preferences when it comes to money management, lifestyle, and retirement goals. Finding ways to better understand and engage with the needs of unique employee segments can enhance recrui…

  18. Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: How can I get over decision paralysis? A: I feel this one. I think we all do. By most estimates, the average person makes around 35,000 decisions per day. Most of those are small choices like what to wear, what to have for lunch, what to post on social media. Hopefully you’re not paralyzed by those choices. But you also shouldn’t discount them completely. If you spend too much time mulling over the less consequential parts of life, you can end up with decisi…

  19. Love ’em or hate ’em, the cicadas are coming. 2025 will bring back Brood XIV, the largest of all 17-year periodical cicada broods. Cicada enthusiasts surely don’t mind the noisy creatures. But if you’re someone who finds the constant nighttime buzz bothersome and live in one of the following 13 states, maybe consider investing in a good pair of noise-canceling earbuds. Brood XIV are expected this spring in Georgia, Kentucky, Maryland, Massachusetts, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia, and West Virginia. Gene Kritsky, founder of Cicada Safari, a group that crowdsources and reviews data on cicadas, told US…

  20. Matt Sia is a big fan of eggs. With his daughter, he’ll make slow scrambles bathed in pricey European butter. And as executive creative director at the design and branding firm Pearlfisher, he brought that same love to an egg carton he designed for the now retired brand Consider Pastures. The regenerative farming producers created eggs with rich burnt sienna shells, and Sia designed a complementary blue package that celebrated their natural hue. To reach this reveal, the carton unfolded in a dramatic, multi-tiered story much like an Apple product, with messages like “care” and “cultivate” highlighted in gold foil. These premium eggs sold for $5. But today, as another New…

  21. Elon Musk is a visionary genius to some, unpredictable and dangerous to others. Love him or loathe him, Musk’s personality looms as large as his net worth. This is consistent with decades of scientific research highlighting a strong connection between personality and entrepreneurial talent. There is a range of character traits and dispositions that make entrepreneurs different from others, especially when they succeed in their ventures. Psychologists often describe personality in terms of the Big Five traits (Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism) and also warn about the “Dark Triad” of darker traits (Narcissism, Machiavellianism, Psycho…

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