Blog, YouTube & Content Monetization

Last fall, Will Ferrell sang an homage to PayPal to the tune of Fleetwood Mac’s classic “Everywhere.” The payments platform was making a big swing with the comedy legend for its biggest-ever U.S. ad campaign. It was also the first major piece of work under PayPal chief marketing officer Geoff Seeley, who joined the company in February 2024. The campaign was created with agency BBH, with an assist from Publicis Groupe creative shop Le Truc. But there was another partner holding influence over the brand strategy, all behind the scenes. The Intangibles—which some might call the Avengers of marketing—is a marketing powerhouse that has largely operated in the shadows unti…

The dramatic images of wealthy neighborhoods burning during the January 2025 Los Angeles wildfires captured global attention, but the damage was much more widespread. Many working-class families lost their homes, businesses, and jobs. In all, more than 16,000 structures—most of them homes—were destroyed, leaving thousands of people displaced. The shock of this catastrophic loss has been reverberating across Southern California, driving up demand for rental homes and prices in an already unaffordable and competitive housing market. Many residents now face rebuilding costs that are expected to skyrocket. Climate-related disasters like this often have deep roots in p…

A TikTok trend claims giving your baby a tablespoon or two of butter before bed will help them sleep better at night. “What if I told you my toddler was still waking up every 2 hours at almost 2 years old until I started giving her real grass fed butter before bed,” reads one TikTok post by creator @bridgette_.gray. Since then, her child has experienced “a week straight of sleeping almost 8 hours every night.” Another TikTok user @abbyexplainsitall calls butter (importantly, not margarine) the “best sleep hack for kids” and she lets hers eat “as much as they want.” The video currently has 279.8K views. In the caption she adds, “The fats help keep them sati…

Here in Atlanta, the Jimmy Carter Presidential Library and Museum has been part of my daily life for years. Parks and trails surrounding the center connect my neighborhood to the Martin Luther King Jr. National Historical Park downtown and everything in between. At the end of December 2024, thousands of people walked to the library to pay their respects to the former president as he lay in repose. The cold, snow and darkness of the evening were a stark contrast to the warmth of the volunteers who welcomed us in. Our visit spiraled through galleries exhibiting records of Carter’s life, achievements and lifelong work promoting democracy around the world. U.S. presid…

Starbucks is shaking things up with a new approach to its cold drink cups. Instead of the usual clear plastic, many locations are now serving iced drinks in cold compostable cups—a big step toward cutting down on plastic waste. The switch officially rolled out on February 11 across 14 states, according to Fox Business. A Starbucks spokesperson confirmed that the company “switched to commercially compostable cups and lids as part of our efforts to reduce waste and meet local market requirements.” Right now, about 580 stores have made the change, which is just a small fraction of Starbucks’ 17,000+ locations in the U.S. But if you’re grabbing an iced coffee in Calif…

Old 401(k)s are a little like the old clothes in the back of your closet. You know you should do something about them, but there they sit, mostly out of sight and mind. And so it is with your old 401(k). If deciding what to do with an old (k) plan has been on your to-do list for a while, here are the key steps you should take to get it done. Step 1: Check your account value. If your balance in your former employer’s 401(k) plan is over $7,000, you can leave the money behind in the old plan or roll the assets into an IRA or your new employer’s 401(k). But if your balance falls below that $7,000 threshold, some of the decision-making may be out of your hands. S…

Longevity with freelancing is entirely possible if you’re intentional, adaptable, and development-oriented. Freelancers should think of themselves as a business of one as opposed to an outsourced employee for other companies. And it’s import to always be improving that business. As E-Myth Revisited author Michael Gerber once wrote, “Most entrepreneurs fail because they are working in their business rather than on their business.” There’s always going to be more competition, new technology, shifting market conditions, and stuff happening in your life that will impact your career as a freelancer. After nearly 12 years of freelancing, here are my recommendations on how t…

Ticketing platform Eventbrite has a new look—and an overhauled mobile app. The company just unveiled its first brand refresh and app redesign since 2019, signaling its increasing focus on surfacing event recommendations for its users. Coming less than a week after Eventbrite shared its Q4 and full-year 2024 earnings—posting a loss of $8.4 million for the quarter and loss of $15.6 million for the year—the new app is designed, in part, to help shore up the company’s 10% year-over-year decline in ticket sales by emphasizing event discovery. To do that, CEO and cofounder Julia Hartz tells Fast Company that Eventbrite’s strategy is cribbing somewhat from the music streaming w…

With TikTok and DeepSeek, young people are forking over sensitive personal data to the Chinese government. We should be worried. Among Gen Z, there’s a certain nihilism about China’s access to American data. Some argue that they have nothing to hide. Others say that, if American billionaires can access their data, why not let China, too? When TikTok momentarily shut down, young people ran to RedNote, a Chinese alternative, as a not-very-veiled middle finger to the U.S. government. China’s threat to our data security is difficult to comprehend. If they were accessing sensitive information, we wouldn’t see it. And, for young people not yet in the workforce, their …

A $19 strawberry has broken the internet. Over the weekend, several content creators went viral with reviews of one very expensive berry, purchased from the upscale Los Angeles-based grocery chain Erewhon. “Apparently it’s the best-tasting strawberry in the entire world,” influencer Alyssa Antoci says in a video that has racked up more than 15 million views. It’s worth noting that Antoci appears to be a social media manager for Erewhon, and her family also owns the store. “Wow. That is the best strawberry. That’s crazy,” she adds. Along with the $19 price tag, the berries from luxury Japanese fruit vendor Elly Amai are individually packaged, set on a …

Lore isn’t just for games like The Elder Scrolls or films like The Lord of the Rings—online, it has evolved into something entirely new. The Old English word made the shortlist for Oxford University Presss’ 2024 Word of the Year (though it ultimately lost to brain rot). Oxford defines lore as “a body of (supposed) facts, background information, and anecdotes relating to someone or something, regarded as knowledge or required for full understanding or informed discussion of the subject in question.” Historically, the term has been tied to teaching and knowledge-sharing, with roots stretching back nearly a thousand years. Today, however, lore has evolved into intern…

Management at the Bay Area transportation startup Glydways wants you to be clear about what the company is not: It may plan to move people in futuristic autonomous pods, but it’s not hyperloop-grade vaporware. And its funding by big-name Silicon Valley investors does not make it a ride for the 1%. “Public transit for everyone, everywhere,” says founder Mark Seeger. But Glydways is starting smaller than that. Its first green-lit project (after a temporary test track now under construction next to an abandoned mall in Richmond, Calif.) and others under consideration by local governments will have Glydways’s four-seat electric vehicles plying short on-demand routes between …

Denny’s is the latest restaurant chain to add a temporary egg surcharge due to the rising cost of eggs caused by a nationwide shortage and the current bird flu outbreak. Last month, Waffle House added an upcharge of 50 cents per egg. Meanwhile, many supermarket chains, including Trader Joe’s, Market Basket, and big-box retailers including Walmart, Costco, and Sam’s Club, have raised prices and limited the number of cartons shoppers can buy. “This pricing decision is market-by-market, and restaurant-by-restaurant due to the regional impacts of the egg shortage,” Denny’s told Fast Company in a statement. “We will continue to look for ways to provide options on our m…

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. When you factor in home, school, work, and other public spaces, the average person spends 90% of their time indoors. Given this, it’s probably no surprise that the built environment is responsible for 42% of the world’s carbon (CO2) emissions. This number is too big and the likelihood of it increasing is high when you consider aging buildings, extreme weather, a rising number of…

The discount retailer that plans to take over and operate hundreds of Big Lots stores is closer to deciding which locations it will save. Some 200 Big Lots leases have been designated to be transferred to Variety Wholesalers, the North Carolina-based owner of Roses and other discount chains, new court documents show. In a bankruptcy filing dated Monday, Big Lots said it will transfer the locations as part of its agreement with Gordon Brothers, the restructuring and investment firm that took control of the embattled retailer earlier this month. The list includes Big Lots locations across at least a dozen states, mostly in the South and Midwest regions. It’s un…

The Postwar design phenomenon known as mid-century modernism has been back—and thriving—for years now. In addition to a steady stream of new products from major retailers that cash in on the clean curves of the past, people continue to buy originals, reissues, and knockoffs of icons like the Eames Lounge Chair in droves. But if there’s one person I’d wager loves it just a bit more than the rest of us, it’s journalist Dominic Bradbury. In the wake of his tomes Atlas of Mid-Century Modern Masterpieces and Atlas of Mid-Century Modern Houses, today Bradbury is back with another book: Mid-Century Modern Designers, a hulking A to Z chronicle of 300 design pioneers known an…

I’ve always been vocal about the need to fight inequality in our own backyards. As a resident of New York’s Capital Region, I built my marketing business here. And in 2020, I founded Business for Good Foundation, a nonprofit philanthropy organization focused on closing the growing wealth gap and providing a hand up to underserved entrepreneurs. The inequality is blatantly real. The 23.3% poverty rate is more than twice as high in Albany versus the 11.1% national average. In fact, New York is one of the most economically unequal states in the country. While local and state government have made promises to help clean up the city, reduce crime rates, and create more affo…

There’s nothing more annoying than arriving at your destination and finding that your checked baggage didn’t make the trip. But thanks to Apple’s new partnership with 15 different airlines, it’s easier than ever to track down your lost luggage—provided you have the right $29 gadget. Here’s what you need to know to help track down your missing baggage as efficiently as possible. U.S. airlines mishandle millions of bags every year While most checked bags get on the proper flight with their owner and arrive as planned, the U.S. Department of Transportation says over 2.8 million bags were “mishandled” by reporting U.S. carriers in 2023. The agency defines a “mishandled…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. National home prices have risen by 2.6% year-over-year from January 2024 to January 2025, according to the Zillow Home Value Index, a slightly decelerated rate from the 4.6% year-over-year rate last spring. However, not every housing market is seeing rising home prices. Among the 300 largest metro area housing markets, 31 markets are seeing falling home prices on a year-over-year basis. While home prices continue to rise in regions with tight inventory—such as much of the Northeast, Midwest, and Southern California—some housing markets in states like…

Sycamore Partners is planning a three-way split of Walgreens Boots Alliance if a deal to take the struggling pharmacy chain private is reached, the Financial Times reported on Thursday, citing people familiar with the matter. Walgreens’s three businesses—U.S. retail pharmacy, Boots UK, and U.S. healthcare—will be separated and have distinct capital structures, according to the report. Sycamore and Walgreens both declined to comment on the report. Shares of the Deerfield, Illionois-based company rose 5% to $11.62 in early trading. The report “marks another twist in the potential go-private story” for Walgreens, Leerink analyst Michael Cherny said. Walgreens…

One more reminder about our upcoming online event: On Thursday, March 27, at 1 p.m. ET, my colleague Max Ufberg and I will host “The AI Tools We Love Right Now—and What’s Next,” exclusively for Fast Company Premium subscribers. We’ll discuss the AI-assisted productivity tools that are actually helping us get our jobs done, and where we’d like to see the whole category go. Fast Company Premium subscribers can RSVP here. And if you aren’t yet a subscriber, here’s where you can become one. Hope to see you there! It’s the World’s Most Innovative Companies week at Fast Company. Our annual ranking of organizations across 58 industries is live on our site, and bursting w…

For years, I’ve had a secret ambition tucked away somewhere near the back of my brain. It was to write a simple note-taking app—one that wouldn’t be overwhelmed with features and that would reflect my own mental filing system. In part, this yen stemmed from my dissatisfaction with existing notetakers. But I also saw the project as an adventure in software development that could only make me a smarter technology user. Just one thing stopped me: The formidable technical knowledge required even just to get started. I’m not an utter programming neophyte, but my skills largely atrophied after I graduated from high school and never extended much beyond writing buggy games. …