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When Howard Schultz joined—and later acquired—Starbucks in the 1980s, he was deeply inspired by the communal culture of Italian coffee bars. From the beginning, Schultz envisioned Starbucks as more than a transactional stop for coffee. He wanted to build a community-centered space for people to congregate and connect. That vision helped redefine what a coffee shop could be. In recent years, however, that vision has lost momentum. Shifts in how and where people work, rising costs, and intensifying competition have challenged Starbucks’s dominance in the coffee shop landscape. In New York City, the company recently lost its position as the city’s largest coffee chain …

Starbucks baristas will soon have a new dress code that’s meant to center the coffee chain’s signature brand color. Beginning May 12, employees will be required to wear solid black tops along with bottoms that are khaki, black, or blue denim under the coffee chain’s longtime signature-green apron. Starbucks Green is a rich, earthy green that appears in Starbucks partner aprons going back to 1987, and it’s also the color of its well-known Siren logo. The company calls the color its “most identifiable asset,” and by putting the color at the center of its new dress code, the coffee chain is extending its brand guidelines around Starbucks Green to employee dress as the co…

SpaceX’s Starlink orbital internet satellites are falling out of low earth orbit at an increasingly alarming rate, with one to two satellites now reentering Earth’s atmosphere every single day. According to Harvard-Smithsonian Center astrophysicist Jonathan McDowell, that number will only go up as more satellites end their useful lifetime and the low earth orbit (LEO) constellation numbers skyrocket. This is as much a design problem as anything. While the numbers vary, right now there are around 10,200 active satellites in low earth orbit. Of those, about 8,475 are Starlinks. In other words, about 80% of all those satellites belong to Elon Musk’s company. By 2030,…

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Have you ever been to the Gamerhood? Part game show, part reality series, it recently wrapped its fourth season in August. Over five weekly episodes on Twitch and YouTube, the show pitted gaming creators like Kai Cenat, Ludwig, Mark Phillips, and Berleezy, against each other in a combination of gaming and IRL challenges. The third season from last summer attracted more than 23 million views. In September, the show went mainstream when season four landed on Prime Video. Even before that, just on YouTube and Twitch, season four was getting about 20 million views for each episode. Not too shabby for a show created by a brand. That’s right, Gamerhood is fully owned by St…

Across the U.S., more schools are implementing policies restricting cellphones as concerns about digital distraction, mental health, and academic performance rise. The scale of the issue is significant. According to a 2023 report from Common Sense Media, 97% of students between the ages of 11 and 17 use their cellphones at least once during the school day. These students spend a median of 43 minutes online each day during school hours. Social media, YouTube, and gaming were the students’ top cellphone uses. Schools have already begun taking action. Data from the National Center for Education Statistics published in 2025 shows that 77% of public schools ban cellpho…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. When assessing home price momentum, ResiClub believes it’s important to monitor active listings and months of supply. If active listings start to rapidly increase as homes remain on the market for longer periods, it may indicate pricing softness or weakness. Conversely, a rapid decline in active listings beyond seasonality could suggest a market that is heating up. Since the pandemic housing boom fizzled out in 2022, the national power dynamic has slowly been shifting directionally from sellers to buyers. Of course, across the country, that shift has…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. When assessing home price momentum, ResiClub believes it’s important to monitor active listings and months of supply. If active listings start to rapidly increase as homes remain on the market for longer periods, it may indicate pricing softness or weakness. Conversely, a rapid decline in active listings beyond seasonality could suggest a market that is heating up. Since the national Pandemic Housing Boom fizzled out in 2022, the national power dynamic has slowly been shifting directionally from sellers to buyers. Of course, across the country that s…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Building a resilient technology company is hard. Building one that can withstand constant policy change is another level of hard. Right now, companies across sectors—not just fintech—are staring down government and regulatory shifts happening faster than most orgs can process, let alone implement. For industries like financial technology, where regulatory changes directly impact how produc…

Extreme weather is dangerous weather, and that’s particularly true for the heavy rainfall events that experts say are becoming more frequent with climate change. The powerful storms can pose threats ranging from falling limbs to downed power lines to drowning. Experts say disaster preparation and good planning can help protect lives and property. What should you do if you face record rainfall? Long before extreme weather happens, it’s important to consider whether your home meets building codes, and to know what your insurance covers, experts say. This is the time to address any shortcomings. Once storms draw near, stay informed by signing up for real-time …

Often when we talk about work-life balance, we focus on ways that work impinges on personal life. Are you taking the time to take care of your physical and mental health? Are you nurturing your personal relationships? Are you giving yourself a chance to engage in hobbies and activities that add meaning to your days? But, sometimes your personal life takes over everything. A family member’s illness or the death of a loved one can throw a wrench into the workings of your life. The dissolution of a marriage can shatter your world. A calamity like a fire can disrupt every aspect of your daily existence. When that happens, work may suddenly take a backseat as you address t…

Last August, as the internet piled on Cracker Barrel over its new “modern” logo, something even stranger was unfolding at Steak ’n Shake. For one week, the chain’s X account didn’t try to sell a single burger. Instead, it attacked Cracker Barrel’s “destruction of shareholder value,” alongside other financial grievances. It sold $20 red MAGA-style hats bearing the words “Fire Cracker Barrel CEO,” and drew attention to a billboard near Cracker Barrel’s Nashville headquarters that Steak ’n Shake had secured, repeating the line. Days later, Cracker Barrel admitted defeat. The logo reverted. The internet moved on. Steak ’n Shake did not. The account remained fixate…

Steam cleaning should be a low-risk activity, but that hasn’t been the case for some owners of Bissell’s Steam Shot products. Michigan-based Bissell Homecare has recalled about 1.7 million of its Steam Shot OmniReach and Steam Shot Omni Steam Cleaners with attachments. The recall follows reports of the attachments coming undone and creating a burn hazard, according to an announcement from the United States Consumer Product Safety Commission (CPSC). Another 96,000 or so units sold in Canada have also been recalled. Of the 206 reports of malfunctioning products, 161 accounts have included notice of minor burn injuries. In one case, someone reported a second…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. It’s been made clear in the past few months that the uncertainty we’re facing as a country has impacted almost every level of society. And it’s not lost on me that there is an overwhelming amount of pressure on our state leaders in the current political and economic environment. Unfortunately, I’m not confident that these leaders are using their power to tackle the deep-rooted issues that our co…