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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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Siri Chilazi is a senior researcher at the Women and Public Policy Program at Harvard Kennedy School. Iris Bohnet is a professor of business and government at Harvard Kennedy School and co-director of the Women and Public Policy Program. What’s the big idea? Fairness is not merely a choice; it is a way of moving through the world. For life and work to exhibit more fairness, people need to embed fair behavior into everyday choices, routines, and systems. Everyone can show up in ways that allow for a diversity of people to be seen, heard, and valued at the table. Below, co-authors Siri and Iris share five key insights from their new book, Make Work Fair: Data-Dri…
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You’re applying for a job and made it to the next step in the hiring process: the dreaded personality assessment. Few people like to take these tests—especially when a job offer hinges on it. And are these tests even legit? You want to showcase that you’re right for the job, and some of the questions seem like no-brainers. For example, if you’re asked to assess statements such as “I like to learn new skills” by choosing from “strongly agree,” “agree,” “neither agree nor disagree,” “disagree,” “strongly disagree,” you’ll likely choose “strongly agree.” Others are more nuanced, such as being asked to complete this sentence: “When I set goals at work, I choose …
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It’s been a year since Intuitive Machines (IM) made history with the first private soft landing and first American spacecraft since the Apollo program to land on the moon, after a nail-biting descent that came perilously close to failing. But this time around, they’re veterans. As they ready their second mission, IM-2, with an updated lunar lander named Athena, the vibe at the startup’s Houston headquarters is decidedly more relaxed and confident. “We’ve made 85 improvements to the vehicle and the process used for building and flying it,” says Trent Martin, IM’s senior VP of space systems. “That includes 10 for landing and determining its location in space, which we s…
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Some directors are known for their typographic flair—from the ultrawide tracking of Christopher Nolan’s film titles to Quentin Tarantino’s genre vernacular font and lettering selections. But last week, as we reported on Sean Baker’s extensive use of Aguafina Script across his past four movies, we wondered: How many other directors have firmly embraced a single, singular typeface—and what does that typeface say about their films? The first part is easier to answer. “It is rare,” says title designer and Art of the Title editor-in-chief Lola Landekic. “It’s a very interesting choice. As a creator, you have to sort of commit to a specific aesthetic. And I think yo…
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The Humane Society of the United States is going global. The nonprofit animal advocacy organization has officially rebranded as the Humane World for Animals to better communicate its existing, broader work. Beyond the local shelters it’s perhaps best known for, the group works on behalf of animals to combat wildlife trafficking, factory farms, and animal testing, among other causes, globally. The new name and look, which its sister organization Humane Society International also adopted, is an attempt to reflect that. Building a brand to communicate international advocacy The rebrand also follows existing international coordination among its former country-…
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Birkenstock, the renowned German footwear brand, posted stronger-than-expected sales for its fiscal first quarter, fueled by strong holiday demand and the growing popularity of its closed-toe clogs. However, the company’s U.S.-listed shares (NYSE: BIRK) were down about 3% in premarket trading Thursday as of the time of this writing. Strong demand meets investor skepticism The company reported quarterly revenue of €361.7 million, exceeding analyst expectations of €356.2 million. However, it maintained its annual margin forecast, as Reuters reported. The drop in share price is likely related to a cautious outlook on profit margins for fiscal 2025, with inves…
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This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025. Here’s all the branding news we’re keeping up with. [Image: Kiehl’s] Kiehl’s gets in on the custom type craze The news: The skincare brand Kiehl’s just unveiled a new custom font made from an unexpected material: pubic hair. Big picture: The font comes as a response to the backlash that Kiehl’s received in August for an ad campaign for a new product line targeting ingrown pubic hairs. Those initial ads featured fully covered models with just a glimpse of hair peeking out from th…
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Camb.ai is on a mission to disrupt the dominance of English in global media. Founded in 2022, the AI-powered platform specializes in real-time translation that retains a speaker’s emotional resonance—processing content up to 20 times faster than traditional dubbing services. Major League Soccer now uses Camb.ai’s technology for live broadcasts. But the company has also found unexpected demand in markets like video advertising and the localization of interactive smart toys. To power its growth, Camb.ai has raised $15.5 million to date. The platform now supports translations in more than 150 languages—including Maleku, spoken by just 500 people. CEO Avneesh Prak…
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The discount retailer that plans to take over and operate hundreds of Big Lots stores is closer to deciding which locations it will save. Some 200 Big Lots leases have been designated to be transferred to Variety Wholesalers, the North Carolina-based owner of Roses and other discount chains, new court documents show. In a bankruptcy filing dated Monday, Big Lots said it will transfer the locations as part of its agreement with Gordon Brothers, the restructuring and investment firm that took control of the embattled retailer earlier this month. The list includes Big Lots locations across at least a dozen states, mostly in the South and Midwest regions. It’s un…
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Matt Sia is a big fan of eggs. With his daughter, he’ll make slow scrambles bathed in pricey European butter. And as executive creative director at the design and branding firm Pearlfisher, he brought that same love to an egg carton he designed for the now retired brand Consider Pastures. The regenerative farming producers created eggs with rich burnt sienna shells, and Sia designed a complementary blue package that celebrated their natural hue. To reach this reveal, the carton unfolded in a dramatic, multi-tiered story much like an Apple product, with messages like “care” and “cultivate” highlighted in gold foil. These premium eggs sold for $5. But today, as another …
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The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. In most companies, generative AI is full of contradictions. On one hand, 67% of business leaders predict that GenAI will transform their organization in 2025, according to a KPMG survey. On the other, just 36% of executives say their company has a well-defined vision for AI. The core issue: Nearly 2.5 years after ChatGPT’s introduction, most companies are still stuck in what I call “prot…
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While Zoom is unquestionably the biggest name in videoconferencing, its free tier has some limitations—particularly the 40-minute time cap on group meetings. The good news is that several excellent platforms offer generous free plans capable of handling everything from brief check-ins to extended sessions. Ready to explore other options? Check out these free Zoom alternatives. Google Meet If you’re already embedded in the Google ecosystem, Google Meet is about as convenient as it gets. Joining meetings is straightforward, accessible via a web browser without needing software downloads, or through dedicated mobile apps. Its free tier supports up to 1…
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For years, I’ve had a secret ambition tucked away somewhere near the back of my brain. It was to write a simple note-taking app—one that wouldn’t be overwhelmed with features and that would reflect my own mental filing system. In part, this yen stemmed from my dissatisfaction with existing notetakers. But I also saw the project as an adventure in software development that could only make me a smarter technology user. Just one thing stopped me: The formidable technical knowledge required even just to get started. I’m not an utter programming neophyte, but my skills largely atrophied after I graduated from high school and never extended much beyond writing buggy games. …
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In many ways, architecture is the star of the 2024 film The Brutalist. Nominated for 10 Academy Awards, including Best Picture, the film follows decades of the life and work of László Tóth, an ingenious Bauhaus-trained Hungarian architect who survives the Holocaust and immigrates to the United States to pursue a new life. Cowritten and directed by Brady Corbet, it’s a fictional story with underpinnings of world and architectural history. The narrative centers around Tóth, played by Academy Award winner Adrien Brody, designing and building a monumental, brutalist-style community center and church-like space for a wealthy and mercurial client. That building, known i…
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Marketing stunts tend to range from the banal to the broadly clever—but rarely do they border on the chaotically brilliant. Today, the beverage company Evolution Fresh is debuting a 10-gallon hat designed to smuggle 12-ounce cans of its new Real Fruit Soda (or really any beverage of your choosing) into movie theaters and concert venues where BYO is verboten. And you know what? Contrary to most gimmicks, it’s a delightfully offbeat and utilitarian flex that underscores the heart of its product. [Photo: Evolution Fresh] Evolution Fresh released the line last June, and the better-for-you soda category has only boomed in the months since, with Coke unveiling Simpl…
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Greenpeace used malicious and deceptive tactics to disrupt the controversial Dakota Access Pipeline and keep it from going forward, an attorney for the company behind the project said Monday. But attorneys for the environmental advocacy group said during their closing arguments that Greenpeace had little involvement with the 2016-17 protests that are central to the case. A North Dakota jury began deliberating Monday after a weekslong trial over Dallas-based Energy Transfer’s argument that Greenpeace defamed the company and disrupted the project. What is the case about? The energy company and its subsidiary Dakota Access accused Greenpeace International, Greenpeac…
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Betty White is making her mark on the nation’s snail mail. The beloved actor of “The Golden Girls” fame was celebrated with a new U.S. Postal Service stamp at a first-day-of-issue ceremony at the Los Angeles Zoo on Thursday. Fans that were crowded behind barricades cheered as a blue curtain dropped to reveal the stamp featuring a portrait of White against a violet-colored background with lighter shades of bubbly spots in a nod to her sparkling personality. She wears a blue polka-dot blouse and peeking out of her blond curls is an earring shaped like a pawprint. “When I was working on the stamp surrounding myself with Betty White videos and pictures, I felt lik…
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The relentless hype around AI makes it difficult to separate the signal from the noise. So it’s understandable if you’ve tuned out recent talk about autonomous AI agents. A word of advice: Don’t. The significance of agentic AI may actually exceed the hype. An Autonomous AI agent can interact with the environment, make decisions, take action, and learn from the process. This represents a seismic shift in the use of AI and, accordingly, presents corresponding opportunities—and risks. The P in GPT To date, generative AI tools, largely subject to human supervision, have been designed to function by being pretrained (the P in GPT) on vast amounts of data such as l…
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There are certain social media rules we can all agree on: Ghosting a conversation is impolite, and replying “k” to a text is the equivalent of a backhand slap (violent, wrong, and rude). But what about the rest of the rules? When can we really remind someone of our old Venmo request? What happens when someone tries to flirt with you on LinkedIn? Fortunately, terminally online writers Delia Cai and Steffi Cao are here to answer all your digital quandaries, big or small. For Fast Company’s final installment of our advice column, Posting Playbook, Steffi Cao and Delia Cai tackle your biggest questions about online careerism and Venmo etiquette. I feel like I should …
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A record $1.39 billion will be legally wagered in the United States on Sunday’s Super Bowl match-up between the two-times defending champion Kansas City Chiefs and Philadelphia Eagles, the American Gaming Association said on Tuesday. In years past, the trade group representing the U.S. casino industry did not break out an estimate solely for legal bets but rather one for all wagers, including those placed online, with a sportsbook, unlicensed bookmaker or casually with friends. But with years of legal operations in several U.S. states, the AGA said it now analyzes historical revenue data and other trends to develop a legal wager estimate for major U.S. sports bett…
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Many people have been waking up over the last 24 hours to find that they have received a payment of around $40 from Facebook. The first question people have is whether the payment is legitimate. And the good news is: yes, it is. Here’s what you need to know about the Facebook payment you may have received since yesterday. Why did I get a payment from Facebook? Starting yesterday, people began posting on social media that they had received a payment of around $40 from Facebook. That payment is actually part of a class action lawsuit settlement Facebook agreed to back in 2022. At the center of the class action suit was the allegation that between April 22, 2010, …
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As the founder of a high-growth SaaS business, Evan was the quintessential entrepreneur. Ideas and innovation were his strength, and they led to his success in attracting investors and inspiring his early hires. With the infusion of investment capital, the company entered a new stage of growth. To scale successfully, the business needed to standardize operations and develop repeatable processes to reliably deliver services to its customers. But these were not Evan’s strengths. With a near-constant flow of ideas and a desire to resource them, he soon earned a new nickname among his team: “chief distraction officer.” Eventually, investors grew tired of Evan’s lack of f…
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A few years ago, I chronicled the journey I went on to manually merge two Apple ID accounts into one. I was attempting to rectify a problem that I and many other long-time Apple users had been stuck with: Our data—emails, contacts, movie and app purchases, photos, logins, and more—was spread across two different Apple accounts. This segregation made accessing this data on our various devices a chore. Imagine opening your closet to look for a specific shirt, only to realize it’s hanging instead in the closet at your old house across town. The process took me days. At the time, Apple provided no automated way for users to merge two Apple IDs. Yet, this week that fin…
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Alphabet’s Google laid off hundreds of employees in its platforms and devices unit, The Information reported on Friday, citing a person with direct knowledge of the situation. The cuts in the division, which houses the Android platform, Pixel phones and the Chrome browser among other applications, follow Google’s January buyout offers to employees in the unit, the report said. “Since combining the platforms and devices teams last year, we’ve focused on becoming more nimble and operating more effectively and this included making some job reductions in addition to the voluntary exit program that we offered in January,” a Google spokesperson told The Information. …
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