Blog, YouTube & Content Monetization

There are certain social media rules we can all agree on: Ghosting a conversation is impolite, and replying “k” to a text is the equivalent of a backhand slap (violent, wrong, and rude). But what about the rest of the rules? When can we really remind someone of our old Venmo request? What happens when someone tries to flirt with you on LinkedIn? Fortunately, terminally online writers Delia Cai and Steffi Cao are here to answer all your digital quandaries, big or small. Welcome to Fast Company’s new advice column, Posting Playbook. This week, Steffi opines on what you should do when you don’t want to be tagged in the group photo. How should I tell my friend I look bad in…

Prediction markets have now turned their focus to hantavirus, a rare but severe category of viruses transmitted from rodents to humans, after several cases were identified earlier this month aboard an Atlantic cruise operated by Oceanwide Expeditions. It’s a serious situation that has drawn global concern: Several passengers have tested positive for the illness, at least three cruise participants have died, and a number of others on the trip are reportedly experiencing symptoms. Amid growing anxiety about the illness and, no doubt, memories of the nerve-racking first weeks of the COVID-19 pandemic, some people have taken to prediction markets to bet on what might happen…

In 2023, Pop-Tarts changed the world of brand mascots forever when it sacrificed the life of a Strawberry Pop-Tart and fed its remains to the Kansas State football team as a reward for winning the Pop-Tarts Bowl game. The weirdly macabre stunt got 4 billion media impressions, and in the eight weeks following the game, parent company Kellanova sold 21 million more Pop-Tarts than in the eight weeks before the game. Riding on that success, the brand upped its ambitions and brought three flavors to the Pop-Tarts Bowl last year, letting the winning team’s MVP choose which one was toasted and eaten (Iowa State’s quarterback, Rocco Becht, picked Frosted Cinnamon Roll). Now …

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. It’s no secret that corporate and individual giving plays an increasingly significant role in employee satisfaction, providing top talent with pride and a sense of purpose. As a result, many companies, including startups, are finding flexible ways to match funds, allowing people to donate in flexible ways that ignite them and their passion. In 2023, Americans gave over $557 billion…

Whenever I tell people I’m an auctioneer, there are inevitably two follow up questions: First: “Do you talk really fast like those guys on TV?” followed by a cartoonish imitation, complete with an imaginary microphone and a pseudo Southern accent. Second: “What’s the most expensive thing you’ve ever sold?” After two decades of auctioneering, the answer is usually “something in the many millions.” I typically just name the last item I sold for over a million dollars. Whether someone pictures a fast talking cattle auction or a refined British gentleman selling Picassos in black tie, auctioneers are assumed to do one thing: talk. A lot. Which is why most people are shock…

For home business owners, standing out in a crowded market is crucial, and unique design can be a game-changer. How are you leveraging design elements in your content to attract and retain your audience? Visual Appeal: Incorporating distinctive design elements, such as unique covers or layouts, can significantly enhance the attractiveness of your content, making it more shareable and memorable.Brand Identity: A well-designed product not only captures attention but also reinforces your brand identity, helping to create a lasting impression on your audience.Engagement: Engaging designs can lead to higher interaction rates, whether it’s through blog posts, videos, or social…

In two years, there could be a space station orbiting the moon. NASA’s Gateway Lunar Space Station, set to launch as early as 2027, will support the Artemis IV and V moon missions and, eventually, be a jumping-off point for missions to Mars. And maybe, one day, a colony. But before any of that can happen, the Gateway will need a power source—a powerful one, at that. The challenge is getting that energy supply into orbit the way anything reaches space: in the nose cone of a rocket. Gateway’s power will come from a pair of blankets of photovoltaic cells, known as Roll-Out Solar Arrays (ROSAs). Each is roughly the size of a football end zone, and together they’ll pro…

Global energy prices soared Thursday after Iran attacked two oil refineries in Kuwait and a key natural gas facility in Qatar that can supply one-fifth of the world’s liquified natural gas. The attacks added to fears the energy crisis triggered by the closure of the Strait of Hormuz to tanker traffic may be longer and more extensive than feared, with lasting damage to oil and gas production. Brent crude, the international benchmark, rose nearly 6% to $113.77 per barrel, up from less than $73 per barrel on the eve of the war. U.S. benchmark crude was less affected by the latest attacks in the Middle East, rising less than 1% to $96.26 per barrel. The European TTF benchm…

In a year of tremendous uncertainty, one of the few constants has been the swift uptick in gold and silver prices. Both metals have reached record high after record high as investors turn to safe-haven assets. Yet, as war escalates across the Middle East, the prices of silver and gold are currently falling. Most notably, silver fell over 11% on Tuesday and is down over 7% to about $82.50 per ounce at the time of publication. That’s more than a 5% drop over the last five days and close to 3% down for the past month. Silver’s all-time high price came on January 29, with a whopping $129.64 per ounce. Even with the significant drop from that peak, silver is…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Every week, I talk to software agency founders who are burned out on routine. They’ve mastered the frameworks. They’ve scaled their teams. But what they’re really searching for—often quietly, sometimes urgently—is purpose. And then something happens. I show them a project where their skills can help thousands of people access healthcare, education, or safety. Their posture changes. The ques…

Every April, the internet fills up with green logos, limited-edition packaging, and pledges that will be quietly retired by May. We’ve gotten good at calling that out. Greenwashing is understood, documented, and increasingly prosecuted. What we talk about less is the other problem: the brands that are actually doing the work, but have stopped saying so. Both are failures. Just different kinds. Here’s what’s actually happening. The share of S&P 100 companies using “ESG” in their sustainability report titles dropped from 40% in 2023 to just 6% in 2025. But the work hasn’t stopped. According to a 2025 EcoVadis study, 87% of U.S. companies have actually increased susta…

Every year, Employee Appreciation Day comes and goes, prompting organizations to rush into gratitude mode—offering lunches, shoutouts, and small gifts. But if March 7 is the only time leaders express appreciation to their teams, they’re missing the mark. It’s like only telling your partner “I love you” on your anniversary. If appreciation is absent the rest of the year, the sentiment feels hollow. In fact, a once-a-year show of recognition can do more harm than good, as employees may perceive these actions as insincere. Whether in relationships or the workplace, real appreciation is built through consistent, meaningful recognition. Recognition is even more critica…

We have a story we tell ourselves about productivity tools. The story goes like this: The more efficient we become, the more time we free up, and the more we can relax. We’ve been telling this story since the dishwasher. We’ve never once been right. Every tool that has made us more capable has raised the ceiling on what’s possible—and in doing so, has raised the floor on what feels acceptable. We don’t use reclaimed time to rest. We use it to produce more. And with each new capability, the gap between what we’re doing and what we theoretically could be doing gets wider, louder, and harder to ignore. The result is a feedback loop between productivity and anxiety that beg…

The world of popular psychological ideas, which is largely the self-help industry, is not short of contradictions. For instance, it simultaneously promotes the benefits of emotional intelligence (the ability to empathize with others and engage in strategic impression management) and authenticity (the tendency to express what you really feel and think without much consideration for others’ opinions). It also frequently celebrates self-acceptance and constant self-improvement (“love yourself as you are”… but also “become the best version of yourself”), mindfulness and relentless ambition (“stay in the zone, present and serene”… while hustling aggressively toward big goals)…

Biographies of exceptional achievers tend to explain their success through personality traits, highlighting the “killer psychological weapons” that made them great. So, Steve Jobs’s abrasiveness is reframed as visionary perfectionism, Elon Musk’s impulsivity as bold risk-taking, and Jeff Bezos’s relentlessness as uncompromising customer obsession. The same retrospective alchemy applies to women: Oprah Winfrey’s emotional intensity becomes radical empathy and authenticity; Indra Nooyi’s discipline and conscientiousness are recast as values-driven, long-term strategic leadership; and Diane Hendricks’s toughness and impatience with incompetence are celebrated as decisive ex…

Everybody knows this coworker—the one who spirals about cost-cutting layoffs when snacks vanish from the break room. The one who thinks they’re getting fired because their boss hasn’t been using emojis with them lately. The one who’s the office Chicken Little: anxious, somewhat frantic, often misguided . . . and who can’t stop talking to others about whatever it is they’re anxious about. This person—and it could be you—may be justified, as it makes sense for employees to be nervous right now: layoffs are at an all-time high, and January is a common month for layoffs. But for the office Chicken Little, it’s not the dismal mass termination numbers alone that are sc…

On the northern outskirts of Beijing, massive holes in the earth bear the scars of what it’s taken to fuel the Chinese capital’s growth into a sprawling megacity that more than 22 million people call home. The site was a quarry that from 1990 to 2015 provided the raw material to help Beijing grow at hyperspeed, supplying everything from skyscrapers to roads to the main stadium built for the 2008 Summer Olympics. Last operated by Beijing Xingfa Cement Co., its closure left behind a negative space that is the inverse of the vertical urbanity of Beijing. Now, after nearly a decade of planning and design, the quarry’s rehabilitation into a striking and surreal 265-acre p…

It’s Friday afternoon. Your inbox looks like a battleground, your calendar is a collage of back-to-back calls, and the strategic plan you built last quarter already feels outdated. You’ve spent the week reacting, extinguishing fires, and juggling unexpected demands you didn’t plan for. You’ve been busy, but not necessarily productive. You’ve managed the chaos, but you haven’t had space to lead through it. This is the trap many leaders find themselves in today. Our attention is consumed by the urgent, leaving almost no cognitive room for the deep thinking, creativity, and strategic foresight that leadership requires. Working harder isn’t the answer. Neither is downloading…

With layoffs still dominating headlines, many job seekers assume the biggest challenge in today’s market is competition. But new research suggests another obstacle may be quietly draining applicants’ time and emotional energy: job postings that may not actually be hiring. Recent analysis of more than 175,000 job listings across industries found that roughly one in seven postings remain active for more than 30 days, even when companies may no longer be accepting candidates. Some listings remain online for months, continuing to collect applications long after hiring decisions have effectively been made. These roles are often referred to as “ghost jobs.” For job seek…