Blog, YouTube & Content Monetization

For years, baby boomers have been “aging in place” and keeping home turnover low. And now, not only are boomers holding onto their homes, they’re also the generation buying the most property—boxing out millennial homebuyers for only the second year since 2013. Millennials, who range from 26 to 44 years old, have largely dominated the housing market for the past decade. The only exceptions to this rule have occurred in 2023 and 2024, according to data from the National Association of Realtors (NAR). Between July 2023 and July 2024, the share of millennial homebuyers dropped to 29%, down from 38% a year ago. Meanwhile, boomers (ages 60 to 78) accounted for 42% of home …

AI is an extraordinary tool that amplifies our cognitive capacity. It can analyze, summarize, and generate content faster than any human. However, AI is only ever as good as the questions we ask it. It will never replace our capacity for thinking, and can, in fact, reinforce bias because it is learning what we teach it. For this reason, the top skills of the future include thinking skills. According to the World Economic Forum’s Future of Jobs report, employers anticipate that beyond technical literacy, the most in-demand capabilities will be creative thinking, critical thinking, resilience, and the capacity for learning. Thinking is a premium, and yet it is al…

With their drab gray suits and their Buddy Holly glasses, the so-called traitorous eight don’t look like revolutionaries. Given no context, you can imagine them occupying some kind of middle-management role at a small regional bank. And yet these are the people you can thank for the digital world. The eight—which included Intel cofounder Gordon Moore—had departed Shockley Semiconductor Laboratory to found Fairchild Semiconductor, which soon became the world’s biggest producer of electrical components for computers. Many of its founders would, in turn, leave again to launch their own ventures. Many of these companies coalesced in the same area—the place we now call Silic…

Today’s B2B CEOs are tasked with a delicate balancing act: driving growth, improving efficiency, and creating seamless customer experiences, all while navigating unprecedented market complexity. Meanwhile, the revenue professionals responsible for executing these goals face their own challenges. Buying journeys have become increasingly labyrinthine, with big buying teams and long sales cycles. Seventy-seven percent of B2B buyers say their last purchasing decision was very complex or difficult, with more than 800 interactions on average with potential vendors. Misalignment across revenue teams compounds the issue, making it nearly impossible to deliver efficient, r…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. What’s in a claim? Sometimes a product can’t be defined by its claim, and that has become a huge problem for the consumer packaged goods industry. Take Dr. Bronner’s and Scrumbles, for example, which both recently announced they’re dropping their B Corp certification for what they perceive to be weakening standards that allow greenwashing. The changing claims landscape What B Lab Global has done is…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Retail is at a turning point. AI is no longer a futuristic idea or marketing buzzword—it’s a business necessity. Consumers expect intelligent, seamless, and personalized experiences at every touchpoint. The brands that deliver on those expectations will win. Those that don’t will fall behind. Still, when I talk with retail leaders, I hear the same concerns again and again: How do…

Nokia Bell Labs has a long, storied history—producing Nobel Prize winners, creating innovative new technologies, and bolstering critical infrastructure that underlies most of the devices we all use every day. This week, it held a special event at its Murray Hill, New Jersey campus to celebrate its 100th anniversary, and it featured appearances by politicians like New Jersey Governor Phil Murphy, business leaders, and even a robot named “Porcupine.” The expansive campus houses a number of laboratories where, over the past century, numerous groundbreaking discoveries and inventions have been made or perfected, including cell phones, transistors, and solar cells. Nokia a…

Nokia Bell Labs has a long, storied history of producing Nobel Prize winners, creating innovative new technologies, and bolstering critical infrastructure that underlies most of the devices we all use every day. This week, it held a special event at its Murray Hill, New Jersey campus to celebrate its 100th anniversary, featuring appearances by politicians like New Jersey Governor Phil Murphy, business leaders, and even a robot named “Porcupine.” Fast Company was able to get a behind-the-scenes tour of the complex, and several of the projects and laboratories that are working on new and advancing technologies—labs that are typically shut away from the public eye. Nokia a…

Another day, another recall. It if seems like there have been a number of recalls recently, you’re not imagining it. In the last month alone, there has been a recall for particular brands of soup, sparkling water, and vegetables. This time, it’s for butter. What’s happened? Agri-Mark, the maker of Cabot Creamery dairy products, conducted a voluntary recall for a single lot of its Extra Creamy Premium Butter, Sea Salted, totaling 1,700 pounds in 189 cases. Testing revealed an elevated level of coliform bacteria. The recall was initiated on March 26. Coliform bacteria often are considered indicators of fecal contamination. The U.S. Food and Drug Administratio…

Last year, when Canva used a rap song to promote its new suite of products for businesses, the reaction online was about what you’d expect. “Call 911 I’m having a cringe overdose.” “This is Lin-Manuel Miranda’s fault.” The performance at Canva’s annual summit, Canva Create (Disclosure: Fast Company is a Create media partner), reminded many of corporate musical escapades of the past, like Bank of America’s adaptation of U2’s “One” back in 2006, or Randi Zuckerberg’s Twisted Sister-inspired ode to crypto in 2022. But for Canva, it drove attention and traffic to the brand. More than 50 million people saw the rap battle within 48 hours, which boosted social media…

Olivia Walch is an investigator in the Department of Neurology at the University of Michigan and CEO of a tech start-up called Arcascope. Her research has been featured on CNN, NPR, and in The Atlantic, among other outlets. Beyond sleep research, she coedited Political Geometry, a book on the mathematics of gerrymandering, and published comics with The Nib and Silver Sprocket. She is also the cartoonist of Imogen Quest, a webcomic that won her the “America’s Next Great Cartoonist” prize from the Washington Post. What’s the big idea? If you are dancing and can’t catch the beat, you are not dancing well. In this way, if your sleep doesn’t follow a regular pattern that matc…