Blog, YouTube & Content Monetization

Repeat after me: You do not need expensive software just to make basic edits to PDF files. Maybe if you’re a legal professional collecting countless e-signatures on confidential documents, a tool like Adobe Acrobat is a necessity. For the rest of us who just need to sign, merge, split, or fill out PDF documents, there are simple online tools that do the job just as well. The latest advancement in online PDF editing? One that doesn’t require you to upload any of your personal files—and doesn’t even need an internet connection to function. This tip originally appeared in the free Cool Tools newsletter from The Intelligence. Get the next issue in your inbox and g…

At last, after seven months of public beta testing, Turntable is available today in the latest release of Adobe Illustrator. Presented at the 2024 edition of the Adobe Max conference as a sneak preview, the tool uses generative AI to transform any 2D vector illustration into a 3D object that you can turn around its vertical axis, as if it were on a clay modeling turntable. When it came out, its magicks left every Illustrator user cheering. If you have ever used Illustrator to craft a vector illustration—from a logo design to an animation character—it’s understandable why people were so excited. “The idea for Turntable originated from a consistent theme we heard directly …

Hannah Alsark says that Adobe’s top clients—the owners of some of the most protected, most valuable brands and IP in the world—had a stark message for the company regarding Firefly, its generative AI engine: They wanted more, and they wanted better. “They told us they actually needed models that understood all their products, all their brands, their creative direction,” says Alsark, Adobe’s VP of GenAI New Business Ventures. “They have characters, they have particular motion styles, and they needed us to train on that.” Firefly—which uses prompts to create assets across all Adobe’s vector, bitmap, and motion apps—couldn’t do this because it doesn’t understand bra…

Nearly a year after Adobe first teased video AI features, the company is finally bringing its new video AI model to market. Today, the company is launching its Firefly Video Model in public beta. The model comes alongside a new Firefly web application, which essentially gathers all of Adobe’s AI tools, including existing features like Text to Image and Generative Fill, under one roof. Users can access Firefly’s web app through two subscription tiers—Firefly Standard and Firefly Pro—which retail for $9.99 and $29.99 per month, respectively. [Image: Adobe]What is Adobe’s new Firefly video model?Firefly Video Model is Adobe’s answer to existing video models like Open AI’s S…

The ever-increasing power of generative AI has divided the graphic design community. Many are embracing the tools in their workflows, while others believe they’ve stolen from culture and commoditized a craft. In any case, we all live in a strange time, when people are often presenting fully generative work as their own. Sometimes that’s innocuous. And sometimes that’s icky. But now Adobe wants to offer the public a means to distinguish the authentic from the automated. A new “created without generative AI” tag in Adobe Fresco—the company’s drawing and painting app—will let you mark work as being free from the use of generative AI tools, to certify that you created it b…

Shares in the preeminent graphics software company Adobe Inc. (Nasdaq: ADBE) are dropping significantly in premarket trading this morning following the company’s Q1 2026 earnings results. Yet it’s not the earnings themselves that are driving ADBE stock lower. It’s an announcement from the company’s CEO, Shantanu Narayen, who said he plans to exit the role he has held for over 18 years. Here’s what you need to know: What’s happened? On Thursday, Adobe announced the results of its first quarter for fiscal 2026. And for all intents and purposes, the results were of the caliber that would normally make investors happy: Total revenue of $6.4 billion (up 12% ye…

Adobe will acquire software platform Semrush for $1.9 billion, the companies said on Wednesday, as the Photoshop maker looks to strengthen its marketing tools and attract brands with generative artificial intelligence products. The company will pay $12 per share for Semrush, representing a premium of around 77.5% to its stock’s last closing price. Semrush shares jumped 75% to $11.83 in premarket trading. Semrush designs and develops AI software that helps companies with search engine optimization, social media, and digital advertising. The acquisition, expected to close in the first half of next year, would allow Adobe to help marketers better understand how t…

Adobe will be giving its priciest subscription tier an AI-first rebrand—and adding an even higher price tag. Adobe’s Creative Cloud All Apps subscription, which includes access to more than 20 Adobe apps, will soon be known as “Creative Cloud Pro,” the company announced last week. The renamed subscription plan will give users expanded access to Adobe’s AI-powered tools and apps, but for a price: For subscribers on an annual plan, the cost will increase from $59.99 to $69.99 monthly, or from $659.88 to $779.99 annually. Beginning on June 17th, any members of Creative Cloud All Apps will be automatically opted into Creative Cloud Pro. According to Adobe’s announceme…

Over the past several months, Adobe has been rolling out a steady stream of AI features and platform updates that make brand design more intuitive, quick, and personalized. Its latest addition to that portfolio is a new tool called Asset Amplify that can generate entire websites, social media posts, and print collateral catered toward specific audience segments, like Gen Zers or millennials. Asset Amplify is among several prospective tools, called “Sneaks,” that Adobe will be demoing at its 2026 Adobe Summit conference this week. For Adobe, Sneaks are annual UX experiments, crowdsourced from across the company, that may or may not become actual products based on user …

Adobe is rolling out the public beta for its Firefly AI Assistant later this month, turning complex creative workflows into a simple chat interface across applications like Photoshop, Premiere, Illustrator, or Lightroom. You type what you want, and the AI connects the dots behind the scenes to make it happen. Since it’s a multi-modal interface, it can tune with precision via context-aware control panels when needed beyond the text-based prompt. It’s a first step in what creative apps may become in the future, removing the complexity of user interfaces while keeping powerful control. If the final product works like the demo, the new Firefly AI Assistant will change the fu…

The new Adobe Premiere Mobile is now available for free in the Apple Store. It promises “pro-level” video editing for YouTube and TikTok pros—or anyone who needs cutting multiple tracks of video at 4K resolution together with motion graphics, subtitles generation, overlay captions, AI-generated stickers, and a never-ending list of technical features. That’s cool, but Adobe really had me on board when it showed off its AI sound generator, which can interpret your vocals to generate actual effects. Like you hum, “pa-pa! pa-pa! Paaaaa-para-pa-PA!” in your iPhone’s microphone, ask Premier to turn it into a fanfare, and it will remake your voice into a full orchestral 20th…

There’s more to winning than just winning. The way someone handles their tremendous success, after all, can transform a winner back into a loser—something Adrien Brody proved last night with a rambling, rule-defiant acceptance speech that managed to snatch reputational defeat from the jaws of career victory. With many of his peers gathered under one roof, and the whole world watching, he put on a masterclass in how not to behave at work. Not only did Brody win his second best actor award last night—this one for The Brutalist, putting him in an elite class of multi-winners along with Tom Hanks, Jack Nicholson, and Marlon Brando—he also won a slot in the Guinness World Rec…

Get ready for an onslaught of ads full of celebrities, cute animals and snack brands during breaks in the action at Super Bowl 59 on Feb. 9, when the Philadelphia Eagles face the Kansas City Chiefs at the Caesars Superdome in New Orleans. Anheuser-Busch, Meta, PepsiCo, Frito-Lay, Taco Bell, Uber Eats and others will vie to win over the more than 120 million viewers expected to tune in for the broadcast on Fox and via the free livestream on Tubi. Demand for ad space was robust this year, said Mark Evans, executive vice president of ad sales for Fox Sports, with ad space selling out in November and a waitlist for marketers ready to take the space of anyone who pulle…

Advertising in generative AI systems has become a fault line. Last month, OpenAI released that it would start running ads in ChatGPT. Speaking at the World Economic Forum in Davos, OpenAI’s chief financial officer defended the introduction of ads inside ChatGPT, arguing that it is a way to “democratize access to artificial intelligence,” and that this decision is aligned with its mission: “AGI for the benefit of humanity, not for the benefit of humanity who can pay.” Within days, Anthropic fired back in a Super Bowl commercial, ridiculing the idea that ads belong inside systems people trust for advice, therapy, and decision-making. In some way, this is a spat about ho…

Below, Maya Shankar shares five key insights from her new book, The Other Side of Change: Who We Become When Life Makes Other Plans. Shankar is a cognitive scientist and host of the podcast A Slight Change of Plans. She served as a senior policy adviser in the Obama White House, where she founded and chaired the Social and Behavioral Sciences Team. She was also appointed as the first behavioral science advisor to the United Nations. What’s the big idea? What if the life upheavals that shake you most could also be your greatest opportunities? Change can feel like loss, but it can also be the start of a stronger, reimagined self. Listen to the audio version of this Book …

Below, Eric Becker shares five key insights from his new book, The Long Game: A Playbook of the World’s Most Enduring Companies. Eric is the founder and chairman at Cresset, an award-winning multi-family office with billions in assets under management. He also co-founded Sterling Partners, a value-added, growth private equity firm. With his long history of starting, backing, and nurturing companies, Eric advises founders, entrepreneurs, private equity partners, and ultra-high worth families. What’s the big idea? Companies that last not one generation, not two, but for a hundred years and beyond share certain things in common. It is no accident when a company en…

After raising billions in funding, vertical farming companies have struggled. Plenty, a Silicon Valley-based startup backed by investors including Jeff Bezos and Eric Schmidt, filed for bankruptcy in March. Bowery, which was once valued at $2.3 billion, shut down last fall. Another startup, Fifth Season, shuttered its automated indoor farm in 2022. AeroFarms, a pioneer in the space, declared bankruptcy in 2023. The basic business model—growing crops like leafy greens indoors on tall vertical towers—hasn’t proven that it can work. But AeroFarms, which raised an undisclosed amount of money after its bankruptcy and found a new CEO, has managed to turn itself around. The com…

Fewer Americans are signing up for Affordable Care Act health insurance plans this year, new federal data shows, as expiring subsidies and other factors push health expenses too high for many to manage. Nationally, around 800,000 fewer people have selected plans compared to a similar time last year, marking a 3.5% drop in total enrollment so far. That includes a decrease in both new consumers signing up for ACA plans and existing enrollees re-upping them. The new data released Monday evening by the Centers for Medicare and Medicaid Services is only a snapshot of a continuously changing pool of enrollees. It includes sign-ups through Jan. 3 in states that use Healt…

Walking around the factory floor of Twincraft Skincare, outside Burlington, Vermont, there is the unmistakable scent of soap. The general manager points out the luxury lines and designer labels for whom they manufacture soaps and lotions, as well as the basic, inexpensive bars and bottles left on hotel room sinks. The factory runs two 10-hour shifts per day, four days a week, with an overtime option as needed. At over 400 employees, Twincraft is one of the top employers in the state. In the last few years, there’s been a boom in skincare products and, to meet demand, Michele Asch, Twincraft’s chief people officer, says they’ve had to hire over 180 people over the past 1…

If you’re feeling anxious about AI right now, you’re not alone. It’s reasonable to wonder whether AI will soon be able to do a lot of what we used to think of as human work. As of now, this technology has already shown some degree of promise for all of the following very human psychological skills: diagnosing diseases, writing code, summarizing and teaching information, predicting markets, brainstorming, product design, project management, coaching, and much more. We probably all know some optimists who think AI will be merely an efficiency tool that gets you 80% there and humans will still be needed for the other 20%. But even in a scenario like that, some current j…

This morning, news broke that the fast-credit fintech company Klarna has deposed its competitor Affirm as Walmart’s exclusive provider of “Buy Now, Pay Later” (BNPL) loans. Affirm stock (AFRM) dove over 10% Monday morning following the news, before regaining some of those losses. Shares are currently down around 5% as of this writing. According to a press release published this morning, Klarna will be partnering with Walmart’s majority-owned fintech startup, OnePay, “to exclusively offer installment loans for purchases at Walmart in the United States.” The partnership will be available both online and in stores, and will roll out at Walmart checkout this year. Kla…

One of the most popular smartphone apps in the world has finally come to the iPad. Today, Meta has officially released WhatsApp for iPad. The release comes nearly sixteen years after WhatsApp debuted on the iPhone, and went on to become the de facto messaging app for most of the world. WhatsApp comes to the iPad WhatsApp debuted on the iPhone in 2009, and within just five years, that messaging app had become so popular that Facebook (now Meta) announced in 2014 that it was acquiring it for a staggering $19 billion. But the extraordinary sum Meta paid for WhatsApp seems to have been worth it. On Meta’s financial conference call on April 30, Mark Zuckerberg annou…