Blog, YouTube & Content Monetization

At eight months pregnant with my first child, I walked into my boss’s office, ready for a pivotal meeting. I had spent months designing a new crisis management program for our university—one that would improve student outcomes and reduce institutional risk. This was the moment I’d learn whether my work would be implemented. I had poured everything into this project. It reflected my expertise, positioned the university at the forefront of best practices, and—for me personally—offered the challenge and recognition I craved. My current role felt stagnant, and this opportunity was exactly what I needed. My boss was thrilled with my proposal and agreed I was the right …

Gen Z isn’t just watching creators—they’re choosing them over traditional TV and movies. That’s the big takeaway from Deloitte’s 19th annual Digital Media Trends survey. The report finds that 56% of Gen Z and 43% of millennials find social media content more relevant than traditional entertainment options, and about half feel a stronger personal connection to social media creators than to actors or TV personalities. The entertainment industry is in a battle for attention, competing for an average of six hours of daily screen time per person. But that number isn’t increasing. In this landscape, tech platforms have the upper hand over traditional studios and streame…

Apple Watch sales are enduring a years-long backslide. While Apple first launched its watch in 2015, sales didn’t spike until the pandemic, when consumers were highly focused on their health. But competitors quickly caught up, with fitness-focused companies like Garmin integrating more smart technology. Meanwhile, Apple stumbled in adding compelling new features—getting into some legal spats along the way. For the past three years, Apple Watch sales have declined year-over-year, according to research firm IDC. In 2022, Apple sold 43 million units; by 2024, that number dropped to 34 million. The Apple Watch also lost market share, falling from 29.6% to 22.5%, while…

A few years ago, I was in the middle of an important client meeting when my phone started vibrating. Buzz. Buzz. Not wanting to be impolite, I kept my focus on my client. Buzz. Buzz. Buzz. Finally, I excused myself, peeked at my screen, and saw a string of texts from my son, increasing in urgency. The last few read simply: MOM. MOM. MOM. As the mother of three teenage boys, I had gotten texts like these before. There was no way to know how badly my son needed me: Was he just locked out of the house? Or was this a true, red-alarm emergency? In the end, he was fine—no blood or broken bones, no panic attacks or thoughts of self-harm. But as a parent and caregivers, t…

After all these years, Napster is apparently worth $207 million. That’s how much artificial intelligence and extended reality company Infinite Reality purchased the former file-sharing service for on Tuesday. Under its new ownership, Infinite Reality said Napster will become a virtual concert venue that sells physical and virtual merchandise to musicians’ super fans and is capable of hosting social listening parties and gamifying fan engagement and loyalty. “By acquiring Napster, we’re paving a path to a brighter future for artists, fans, and the music industry at large,” Infinite Reality CEO John Acunto said in a statement. “This strategic move aligns with Infini…

Nearly 30 million Americans annually are impacted by water scarcity and don’t have reliable access to clean water. The water crisis stems from a wide range of issues, ranging from extreme weather events like hurricanes and flooding to depleted aquifers and overuse of wells. Our aging water infrastructure alone leaks 6 billion gallons per day, while pipe failures lead to nearly 10,000 “boil water” notices every year. Water is an essential and increasingly limited resource. It shapes where we live (or don’t). Vast lands across America remain undeveloped due to a lack of natural water resources, exacerbating the housing crisis. Water increasingly restrains and defines h…

A child-size table and small chairs make up the centerpiece of a playroom. It’s where children do crafts, host tea parties for their dolls, play hide-and-seek, and build forts. So it makes sense that people buy a lot of them: By 2030, Americans will spend an estimated $12 billion on play tables. [Photo: Bauen] The market is flooded with sets, ranging from inexpensive ones like Ikea’s $50 version to more design-forward varieties like Lalo’s $300 set. Still, husband-and-wife entrepreneurs Lynn and Cassidy Rouse believe there’s room in the market for a better-designed version. More specifically, they wanted to create a set that was indestructible, easy to assemble, us…

We live in an era of rapid technological change, where the rise of AI presents both opportunities and risks. While AI can drive efficiency and innovation, it also increases the temptation for leaders to prioritize short-term gains—automating decisions for immediate profit, optimizing for productivity at the cost of employee well-being, and sidelining long-term sustainability. Organizations that focus solely on AI-driven efficiency risk creating burnt out workforces, extractive systems, and fragile organizations that cannot withstand economic, social, or environmental disruptions. To build resilient organizations that can weather the future, leaders must embrace regene…

Bellevue, Washington, is the home of thousands of Microsoft employees. Its AI-powered traffic monitoring system lives up to such expectations. Using existing traffic cameras capable of reading signs and lights, it tracks not just crashes but also near misses. And it suggests solutions to managers, like rethinking a turn lane or moving a stop line. But this AI technology wasn’t born out of Microsoft and its big OpenAI partnership. It was developed by a startup called Archetype AI. You might think of the company as OpenAI for the physical world. [Image: Archetype AI] “A city will report an accident after an accident happens. But what they want to know is, like, where ar…

Growing up in the mountains of western Guatemala, Feliciano Perez Tomas cultivated the same type of native maize his family had for generations. The breed of corn was central to his Indigenous K’iche’ community’s diet, a grain and pulse-heavy intake that dates back to the time of the Maya Civilization. But over the years, more frequent and intense rains—linked to climate change—came earlier in the year, disrupting the harvest. “Before it rained in March and we would sow seeds when it happened, but these days the rains can begin in February, and there can be a lot of ice and colder conditions,” said Tomas, 42. “We would have to work so hard, but receive little.…

As AI takes on a greater role in our media ecosystem, many journalists look at it like a farmer sees an invasive species: as a force that threatens to slowly choke, kill, and replace their work, potentially threatening their livelihood. There’s good reason for this: For reporters and editors, AI represents an assault on multiple fronts. Not only can large language models (LLMs) take over many tasks within journalistic work—research, writing, editing—AI systems also threaten to substitute media publications entirely. The more readers get their information from AI, the less reason they have to engage with publishers or journalists directly. Ask a journalist how it’s goi…

In mountain ranges around the world, glaciers are melting as global temperatures rise. Europe’s Alps and Pyrenees lost 40% of their glacier volume from 2000 to 2023. These and other icy regions have provided freshwater for people living downstream for centuries—almost 2 billion people rely on glaciers today. But as glaciers melt faster, they also pose potentially lethal risks. Water from the melting ice often drains into depressions once occupied by the glacier, creating large lakes. Many of these expanding lakes are held in place by precarious ice dams or rock moraines deposited by the glacier over centuries. Too much water behind these dams or a landslide into t…

If you were given $100 and five minutes in a bookstore, which titles would you pick? That’s the premise of Simon & Schuster’s upcoming web series, Bookstore Blitz—the publisher’s latest internet-inspired effort to market its authors. And Bookstore Blitz is just the beginning. In a recent interview with The Cut’s Cat Zhang, the flagship imprint’s new publisher, Sean Manning, shared his plans to modernize Simon & Schuster into a media powerhouse. Other series in the works include an awards show–style interview program called Read Carpet. “We’re essentially an entertainment company with books at the center. Every Tuesday, we have a new author who’s a cultural…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Taking the first step towards a new future for your organization can be a daunting effort—but for professional services organizations, the time is now. With 70% of organizations planning to track office attendance in 2025, the corporate real estate landscape is primed for potential. Leaders must fully capitalize on the seismic shifts in the new standard of in-office work and use their spaces to enhanc…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. The recent L.A. wildfires have been devastating, displacing thousands and leaving behind a stark reminder of how vulnerable our built environment remains. Having lived through the 2018 Woolsey Fire in Malibu, I’ve seen firsthand the immense challenges of rebuilding. In my April 2024 TEDx talk, “How building a home in four weeks can influence four generations,” I explored the emotional and financial to…

The deadline to claim the Super Early rate for Fast Company’s Brands That Matter is this Friday. Rates go up March 28 at 11:59 p.m. ET. This is the fifth year that Fast Company will be honoring brands that have turned their marketing and branding strategies into cultural moments while still delivering for their core audience. It will also mark the second year that Brands That Matter will recognize CMOs of the Year—the marketers leading their organizations to new heights with ambitious, effective leadership that keeps their brands top of mind for consumers. Brands That Matter includes a main list of General Excellence honorees, as well as dozens of brands in seve…